| Statement of Work (SOW) | Marketing / Promotional Collateral | Upside | Functionality | Innovation / Innovated |
| Challenge[s] | Prioritized | Circle the wagons | Reach out | Time to Market |
| Success | Key Factor / Words | BUZZWORD BINGO (free square) | Lean In | Dashboard |
| Virtual / Virtualization | Heads up | Intellectual Property | E-tailers | Negotiated |
| Real-Time | Low-Hanging Fruit | Scenario[s] | Content Management | Acquisition |
| Reactivation | Non-Traditional Management | Reinvent[ing] the wheel | Growth | Green |
| Mission Critical | Focused | Fast Track | Go to market | Sticky-ness |
| Network[ing] | Negotiated | BUZZWORD BINGO (free square) | Virtual / Virtualization | Drill Down |
| Intellectual Property | Innovation / Innovated | Red Flag | Run it up the flagpole | Viral |
| Re-engagement | Business Opportunity | Downsize | Aggregate | Dynamic |