| Sustainable | Restructuring | Capacity | Facilitate | Wow Factor |
| Total Cost of Ownership (TCO) | Cross Sell | Cost | Turnkey | Herding Cats |
| Quick win | Run the Numbers | BUZZWORD BINGO (free square) | Upside | Back-end |
| Promotion | Reswizzle | Open Source | Off-line | Client Focus[ed] |
| Traction | Market Leader | Strategy | Sustainable / Sustainability | Metrics |
| Promotion | Conversion | Scope | Team Building | Project |
| Retention | Real-Time | Technologies | Wow Factor | Granular |
| Statement of Work (SOW) | Expectations | BUZZWORD BINGO (free square) | Virtual / Virtualization | Burn rate |
| Differentiation | Benefit analysis | Bandwidth | Game Plan | Pipeline |
| Reinvigorate | Level Playing Field | Advantage | Vision statement | E-business |