| Tailwind[s] | Ecosystem | Red Flag | Out Source | Eyeballs |
| Front Lines | Bottom Line | Customer Oriented | Perspective | Secret sauce |
| One to one | Time to Market | BUZZWORD BINGO (free square) | Conversion | Demographic |
| Lead The Field / Occupy The Field | Dynamic | Data Driven | Web 2.0 / 3.0 | Pipeline |
| Strategize | Engage | Customer Facing | Strategic | Objectives |
| Dashboard | Prototype | Reinvent[ing] the wheel | Growth | Off the Shelf |
| Deadlines | No-Brainer | Relevance | Omnichannel / Cross Channel | Reuse / Reusability |
| Portfolio | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Acquisition | Heads up |
| Bandwidth | Content Management | Solution(s) | Soup to nuts 24/7 | Engage |
| Perspective | Paradigm | Google Juice | Promotion | Level Playing Field |