| Top Of The Game | Gap Analysis | Leverage | E-commerce | Reinvigorate |
| Reswizzle | Emerging markets | Compelling | Virtual / Virtualization | Partner |
| Back-end | Personalization | BUZZWORD BINGO (free square) | Acquisition | E-business |
| Profit[ability] | Best Practice | Due dilligence | Circle Back | Off Site Meeting |
| Marketing / Promotional Collateral | Mindset | Level Set | Strategic | Non-Traditional Management |
| Emerging markets | Timeline(s) | 30,000 foot view | Legacy | Lead The Field / Occupy The Field |
| Cost | Success | Drop the Ball | Traction | Growth |
| Sustainable | Reswizzle | BUZZWORD BINGO (free square) | Monetize | Strategy |
| In a Nutshell | Top Of The Game | Utilize | Facilitate | Conversation |
| Revenue | Action Item / Action It | Core Competency / Core Competencies | Run the Numbers | Upside |