| Proactive | Heavy lifting | Total Cost of Ownership (TCO) | Value | Resource[s] |
| Fault Tolerant | Braindump | Engage | Bottom up | Agnostic |
| Compelling | Performance | BUZZWORD BINGO (free square) | Virtual / Virtualization | A-B Testing |
| Sales Driven | Reconfigure | Relevance | Guidance | Benefit analysis |
| Control Group | Touchpoints | Web 2.0 / 3.0 | Team Player | End to end |
| Flexibility | Fault Tolerant | Goal[s] | Downsize | Customer Relationship Management (CRM) |
| Target Audience | Band-aid | Reach out | Touch Base | Cadence Call |
| Empower[ment] | Grow | BUZZWORD BINGO (free square) | Focused | Dynamic |
| Best Practice | Agenda | Drink the Kool-Aid | Team Player | Backward Compatible |
| Customer Service | Cascade Graph | Technologies | Benefit analysis | Strategize |