| Skill set(s) | Go Public | Segment | Eyeballs | Benchmark |
| Low-Hanging Fruit | Restructuring | Streamline | Solution(s) | Drink the Kool-Aid |
| Red Flag | Phase | BUZZWORD BINGO (free square) | Best of Breed | Customer Service |
| Elevator pitch | Pipeline | Metrics | Return on Investment (ROI) | Engage |
| Open Source | Re-engagement | Critical Path / Issue | Deep dive | Search Engine Optimization |
| High-Level | Off the Shelf | Wow Factor | Key Factor / Words | Process |
| Off Site Meeting | Strategy | Go Public | 30,000 foot view | Market Leader |
| Reconfigure | Front Lines | BUZZWORD BINGO (free square) | Green | Go to market |
| Prioritized | Phase | Utilize | Action Item / Action It | Drink the Kool-Aid |
| Downsize | Integration | Soup to nuts 24/7 | Big Picture | Discovery |