| Bandwidth | Metrics | 30,000 foot view | Optimization | Reinvigorate |
| On Board | Marketing / Promotional Collateral | Transformative | Strategize | Go to market |
| Application Service Provider (ASP) | Opportunity | BUZZWORD BINGO (free square) | Tasked | Relevance |
| Convergent | Green | Hardball | Initial Assessment | Popup |
| Seamless | Personalization | Total Cost of Ownership (TCO) | Deep dive | Agnostic |
| 30,000 foot view | Engage | Etched in Stone | Benchmark | Business Plan |
| Proactive | Wow Factor | Bottom Line | Monetize | Impact[ful] |
| Team Building | Goal[s] | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Soup to nuts 24/7 |
| A-B Testing | Fault Tolerant | Ramp Up | Opportunity | Google Juice |
| Walk the Talk | Circle Back | Retention | Exposure | Service Oriented |