| Goal[s] | Deadlines | Agenda | Personalization | Conversation |
| Impact[ful] | Action Item / Action It | Total Quality [or] Quality Driven | Seamless | Drop the Ball |
| High-Level | Customer Centric | BUZZWORD BINGO (free square) | Aggregate | Perspective |
| Benefit analysis | Offline | Omnichannel / Cross Channel | Raising the Bar | Expectations |
| Granular | Issues | Phase | Dynamic | Grow |
| Data Driven | Statement of Work (SOW) | Mission Critical | Front Lines | Drink the Kool-Aid |
| Promotion | Upside | Reach out | Value | Team Player |
| Personalization | Workshop | BUZZWORD BINGO (free square) | Due dilligence | Network[ing] |
| Fault Tolerant | Control Group | Call to Action | Project | Exposure |
| Out Source | Targeted | E-business | Search Engine Optimization | Profit[ability] |