| Process | Reactivation | Non-Traditional Management | Multitask[ing] | |
| Popup | Re-engagement | Double down | Granular | Reuse / Reusability |
| Up-Sell | Perspective | BUZZWORD BINGO (free square) | Prototype | Think Outside the Box |
| Elephant in the room | Portfolio | Run the Numbers | Statement of Work (SOW) | Negotiated |
| Top Of The Game | Drill Down | Core Competency / Core Competencies | B2B | Omnichannel / Cross Channel |
| Conversion | Connectivity | Revisit | E-business | Bottom up |
| E-tailers | Strategy | Targeted | Return on Investment (ROI) | Circle Back |
| Patent | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Personalization | Drink the Kool-Aid |
| Skill set(s) | Performance | Prototype | Knowledge Transfer | Vertical Market |
| Emerging markets | Go to market | 30,000 foot view | Differentiation | Project |