| Omnichannel / Cross Channel | Brand[ing] | Automated | Compelling | Wow Factor |
| Leadership | Discovery | Cross Sell | Asset[s] | Re-engagement |
| Conversation | Seamless | BUZZWORD BINGO (free square) | Segment | Proactive |
| Data Driven | Milestone | Sustainable | Band-aid | Technologies |
| Followup | Business Opportunity | Think Outside the Box | Cadence Call | No-Brainer |
| Relevance | Cross Sell | Drop the Ball | Collaborate / Collaboration | Portal |
| No-Brainer | Convergent | Up-Sell | Measurement | Google Juice |
| Total Cost of Ownership (TCO) | Focused | BUZZWORD BINGO (free square) | Tailwind[s] | Optimization |
| Leadership | Brand[ing] | Off-line | Soup to nuts 24/7 | Target Audience |
| Market Window | Fault Tolerant | Quick win | Re-engagement | Proactive |