| Viral | Sustainable / Sustainability | Lean In | Omnichannel / Cross Channel | Metadata |
| Guidance | Personalization | On The Same Page | Moving/Going Forward | 30,000 foot view |
| Revenue | Control Group | BUZZWORD BINGO (free square) | Red Flag | Off Site Meeting |
| Advantage | Skill set(s) | Top down | Customer Service | Automated |
| Project | Customer Oriented | Back to the drawing board | Knowledge Base | Growth |
| Granular | Go Live | Knowledge Transfer | Initial Assessment | Off-line |
| Statement of Work (SOW) | Automated | Win-win | First to market | Buzz |
| Monetize | Elevator pitch | BUZZWORD BINGO (free square) | E-business | Think Outside the Box |
| Metadata | Red Flag | Success | Followup | In a Nutshell |
| Tasked | Eyeballs | Conversion | Conversation | Advantage |