| Acquisition | Resource[s] | Compelling | Wow Factor | Strategy |
| Go to market | Relevance | Touch Base | Functionality | Marketing / Promotional Collateral |
| Negotiated | Ecosystem | BUZZWORD BINGO (free square) | Call to Action | Game Plan |
| Herding Cats | Guidance | Initial Assessment | Go Public | Goal[s] |
| Reactivation | Sustainable | Traction | Top down | Elephant in the room |
| High-Level | Strategic | Portfolio | Etched in Stone | Cost |
| Elephant in the room | Heads up | Policy[ies] | Bottom Line | Conversion |
| Circle the wagons | Client Focus[ed] | BUZZWORD BINGO (free square) | Action Item / Action It | Pushback |
| Growth | Leadership | Buzz | Cutting Edge | On Board |
| Brand[ing] | Sustainable | Performance | Level Set | Call to Action |