| Upside | Monetize | Retention | Strategic | Market Window |
| Eyeballs | Discovery | Best Practice | Tailwind[s] | Real-Time |
| Total Quality [or] Quality Driven | Up-Sell | BUZZWORD BINGO (free square) | Elevator pitch | Goal[s] |
| Circle the wagons | Drill Down | Performance | Low-Hanging Fruit | Patent |
| Initial Assessment | Backward Compatible | Portfolio | Objectives | Niche[s] |
| Streamline | Vertical Market | E-commerce | Brain Storm / Mind Shower | Engage |
| Buzz | Ramp Up | Omnichannel / Cross Channel | E-business | Big Picture |
| Synergy / Synergies | Monetize | BUZZWORD BINGO (free square) | Policy[ies] | Leadership |
| Diversity | On The Same Page | Convergent | Mindset | Facilitate |
| Ecosystem | Re-engagement | Google Juice | Run the Numbers | Strategy |