| Control Group | Bottom up | On Board | Turnkey | Bandwidth |
| Leverage | Basically | Cross Sell | Negotiated | Strategic |
| In a Nutshell | Measurement | BUZZWORD BINGO (free square) | Etched in Stone | Prototype |
| Band-aid | One Stop Shop | Conversation | Market Leader | Reinvent[ing] the wheel |
| Up-Sell | Sticky-ness | Popup | That being said / Having said that | Market Window |
| Application Service Provider (ASP) | Diversity | Call to Action | Promotion | User Friendly |
| Deep dive | Turnkey | Data Driven | Milestone | Niche[s] |
| Bottom Line | Conversation | BUZZWORD BINGO (free square) | Strategy | Aggregate |
| Best Practice | Workflow | Compelling | Partner | Green |
| Asset[s] | Landing Page[s] | Monetize | Retention | Metadata |