| Connectivity | Buzz | Hardball | Scenario[s] | Out Source |
| Brain Storm / Mind Shower | Downsize | Innovation / Innovated | Ball Park | E-commerce |
| Traction | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | 30,000 foot view | Synergy / Synergies |
| B2B | Cadence Call | Empower[ment] | Basically | Ownership |
| One Stop Shop | Conversion | Web 2.0 / 3.0 | Opportunity | Statement of Work (SOW) |
| Back to the drawing board | Strategize | Legacy | Cross Sell | Engage |
| Lean In | Revisit | Drink the Kool-Aid | Team Player | Brain Storm / Mind Shower |
| Game Plan | Elevator pitch | BUZZWORD BINGO (free square) | Sustainable | Out of the [Box | Loop] |
| Wow Factor | Top Of The Game | Leadership | Capacity | Marketing / Promotional Collateral |
| Search Engine Optimization | Walk the Talk | Buzz | Value | Workshop |