| Deliverable[s] | First to market | Deep dive | Center of Excellence | Content Management |
| Measurement | Empower[ment] | Experiences | Personalization | Front Lines |
| Prototype | Go to market | BUZZWORD BINGO (free square) | Braindump | Run the Numbers |
| Solution(s) | Sustainable / Sustainability | Streamline | End to end | Bottom Line |
| Customer Centric | Non-Traditional Management | Benchmark | Out of the [Box | Loop] | Up to speed |
| On The Same Page | Benefit analysis | Leverage | Collaborate / Collaboration | Out Source |
| Go to market | Herding Cats | Cost | Timeline(s) | Conversion |
| Road map | Turnkey | BUZZWORD BINGO (free square) | Reswizzle | Granular |
| Elevator pitch | Goal oriented | Restructuring | Issues | Back-end |
| Reuse / Reusability | Target Audience | Cross Sell | Communication | Mind Share |