| Think Outside the Box | Cost | Collaborate / Collaboration | In a Nutshell | Prioritized |
| Strategic | Strategize | Discovery | Market Window | Circle the wagons |
| Key Factor / Words | Buzz | BUZZWORD BINGO (free square) | B2B | Engage |
| Flexibility | Soup to nuts 24/7 | Facilitate | Customer Oriented | Off-line |
| Benchmark | Low-Hanging Fruit | A-B Testing | Drill Down | Reswizzle |
| Conversation | Up-Sell | Sustainable / Sustainability | Total Cost of Ownership (TCO) | Data Mining |
| Buzz | Differentiation | Promotion | Back to the drawing board | Segment |
| Workshop | Niche[s] | BUZZWORD BINGO (free square) | Burn rate | Reinvigorate |
| Secret sauce | Emerging markets | Front Lines | Bottom Line | B2B |
| Ball Park | Scenario[s] | Reswizzle | Agnostic | Bottom up |