| Deliverable[s] | Brain Storm / Mind Shower | Run it up the flagpole | Fast Track | Mindset |
| Objectives | That being said / Having said that | E-tailers | 30,000 foot view | Open Source |
| Off Site Meeting | Quick win | BUZZWORD BINGO (free square) | Business Opportunity | Game Plan |
| Granular | New Economy | Focused | Ownership | Optimization |
| Goal oriented | Viral | Market Leader | Statement of Work (SOW) | Lead The Field / Occupy The Field |
| Paradigm | Fast Track | Niche[s] | Communication | Basically |
| Scope | On Board | Reinvigorate | Value | Aggregate |
| Sustainable / Sustainability | Traction | BUZZWORD BINGO (free square) | Targeted | Mind Share |
| Opportunity | Bottom Line | Laser-focused | E-business | Customer Centric |
| Personalization | Agenda | High-Level | Real-Time | Goal oriented |