| Action Item / Action It | Experiences | No-Brainer | Statement of Work (SOW) | Level Set |
| Issues | Reinvent[ing] the wheel | Automated | Reconfigure | Deploy |
| Profit[ability] | Compelling | BUZZWORD BINGO (free square) | Landing Page[s] | Secret sauce |
| B2B | Virtual / Virtualization | Up to speed | Patent | Deadlines |
| Reuse / Reusability | Vertical Market | Challenge[s] | Conversion | Connectivity |
| Emerging markets | Off Site Meeting | Total Cost of Ownership (TCO) | Cutting Edge | Goal[s] |
| Heads up | High-Level | Back-end | Center of Excellence | Revenue |
| Issues | Mindset | BUZZWORD BINGO (free square) | Red Flag | Goal oriented |
| Ownership | Competitive | Compelling | E-tailers | Benchmark |
| Niche[s] | Out of the [Box | Loop] | Bottom Line | Partner | Transformative |