| Phase | Aggregate | Popup | Metrics | Granular |
| Quick win | Reinvent[ing] the wheel | Milestone | Connectivity | E-business |
| Marketing / Promotional Collateral | Intellectual Property | BUZZWORD BINGO (free square) | Ecosystem | Negotiated |
| Laser-focused | Prioritized | Mission Critical | Fault Tolerant | Vision statement |
| Project | Deep dive | Workshop | Partner | Deploy |
| Drink the Kool-Aid | Benchmark | Segment | Competitive | Landing Page[s] |
| Objectives | Elephant in the room | Relevance | Targeted | Diversity |
| Data Driven | Advantage | BUZZWORD BINGO (free square) | Go to market | Patent |
| Communication | Heads up | Team Player | Capacity | Back to the drawing board |
| Mind Share | Business Opportunity | Issues | B2B | Facilitate |