| Mindset | Search Engine Optimization | Retention | Touchpoints | Aggregate |
| Green | On The Same Page | Optimization | On the back end | Win-win |
| Timeline(s) | Business Opportunity | BUZZWORD BINGO (free square) | Due dilligence | Team Player |
| Deploy | Viral | Strategize | Solution(s) | E-business |
| Vertical Market | Ecosystem | Hardball | A-B Testing | Real-Time |
| One Stop Shop | Mindset | Sustainable / Sustainability | Compelling | Leadership |
| Reinvigorate | Policy[ies] | Go Public | Knowledge Transfer | Think Outside the Box |
| Goal oriented | Convergent | BUZZWORD BINGO (free square) | Engage | Circle Back |
| On the back end | Out of the [Box | Loop] | Viral | Lean In | Popup |
| Eyeballs | Success | Timeline(s) | Portal | Total Quality [or] Quality Driven |