| Automated | Flexibility | Lean In | Personalization | Leverage |
| 30,000 foot view | Drill Down | Milestone | Herding Cats | Reach out |
| Laser-focused | Engage | BUZZWORD BINGO (free square) | Customer Service | Game Plan |
| Relevance | Legacy | Utilize | Dashboard | User Friendly |
| Target Audience | Reconfigure | Core Competency / Core Competencies | Braindump | Viral |
| Relevance | Level Playing Field | Success | Market Leader | Quick win |
| Data Driven | Game Plan | Bandwidth | Deadlines | Soup to nuts 24/7 |
| Open Source | Bottom Line | BUZZWORD BINGO (free square) | Granular | Discovery |
| On The Same Page | Functionality | Control Group | Circle the wagons | Total Quality [or] Quality Driven |
| Dynamic | Heads up | Diversity | Deploy | Out Source |