| Opportunity | Circle Back | Red Flag | Up-Sell | Walk the Talk |
| Customer Service | Conversation | Optimization | Scenario[s] | Project |
| Off-line | Experiences | BUZZWORD BINGO (free square) | Cadence Call | Targeted |
| Low-Hanging Fruit | Negotiated | Green | Raising the Bar | That being said / Having said that |
| Brand[ing] | Gap Analysis | Goal[s] | Viral | Hardball |
| Best Practice | Cadence Call | Process | First to market | Competitive |
| Asset[s] | At the end of the day | Open Source | Tasked | Utilize |
| Ball Park | On the back end | BUZZWORD BINGO (free square) | Functionality | Touchpoints |
| Compelling | Exposure | Growth | Strategic | Reactivation |
| Popup | Aggregate | Relevance | Brain Storm / Mind Shower | Resource[s] |