| Application Service Provider (ASP) | Downsize | Hardball | Soup to nuts 24/7 | Solution(s) |
| Heads up | Top Of The Game | Upside | Initial Assessment | Drop the Ball |
| Think Outside the Box | Cutting Edge | BUZZWORD BINGO (free square) | Drill Down | Action Item / Action It |
| Green | Bottom Line | Expectations | Up-Sell | Growth |
| Out of the [Box | Loop] | Profit[ability] | Sustainable / Sustainability | Level Set | Policy[ies] |
| Wow Factor | Circle the wagons | Discovery | Client Focus[ed] | Dynamic |
| Go Live | Upside | Buzz | Timeline(s) | Segment |
| Portfolio | Mind Share | BUZZWORD BINGO (free square) | Process | Engage |
| Market Window | Portal | Differentiation | Promotion | Leverage |
| Level Playing Field | Mission Critical | Landing Page[s] | Customer Facing | Statement of Work (SOW) |