| At the end of the day | Convergent | Optimization | Compelling | Followup |
| Competitive | Strategic | Traction | Focused | Metadata |
| Brain Storm / Mind Shower | Secret sauce | BUZZWORD BINGO (free square) | One Stop Shop | Top Of The Game |
| Non-Traditional Management | ETA | First to market | Emerging markets | Reinvent[ing] the wheel |
| Leadership | Goal oriented | Omnichannel / Cross Channel | Go to market | Customer Service |
| Relevance | Laser-focused | ETA | Scale | Cost |
| Omnichannel / Cross Channel | Etched in Stone | Partner | Secret sauce | Application Service Provider (ASP) |
| Viral | Off-line | BUZZWORD BINGO (free square) | Portfolio | Discovery |
| Goal oriented | Reach out | E-business | Vision statement | Automated |
| Moving/Going Forward | Technologies | Non-Traditional Management | Due dilligence | E-commerce |