| In a Nutshell | Skill set(s) | Differentiation | Collaborate / Collaboration | Braindump |
| Relevance | Competitive | Upside | Herding Cats | Workflow |
| On The Same Page | Due dilligence | BUZZWORD BINGO (free square) | Experiences | Exposure |
| Circle the wagons | Drill Down | Best of Breed | Bottom Line | Benchmark |
| Growth | Impact[ful] | Metrics | Downsize | Engage |
| Scope | Robust | Relevance | Proactive | End to end |
| Raising the Bar | Secret sauce | Omnichannel / Cross Channel | Success | Mission Critical |
| Demographic | Data Driven | BUZZWORD BINGO (free square) | Customer Facing | Etched in Stone |
| Hardball | Dashboard | Expectations | Metrics | Followup |
| Scale | Reinvigorate | Ecosystem | Conversation | Prioritized |