| Synergy / Synergies | Gap Analysis | Integration | Re-engagement | Optimization |
| Wow Factor | Sticky-ness | Reuse / Reusability | Reach out | Legacy |
| Bottom up | Agenda | BUZZWORD BINGO (free square) | Virtual / Virtualization | Red Flag |
| Discovery | Promotion | Ball Park | Out Source | Relevance |
| Initial Assessment | Service Oriented | Scenario[s] | High-Level | No-Brainer |
| Key Factor / Words | Revenue | Vision statement | Connectivity | Viral |
| Band-aid | Reverse Engineer | Customer Facing | Intellectual Property | Innovation / Innovated |
| Statement of Work (SOW) | Partner | BUZZWORD BINGO (free square) | Paradigm | Reach out |
| Burn rate | Bottom Line | Moving/Going Forward | Sales Driven | Buzz |
| Landing Page[s] | Transformative | Circle Back | Prioritized | Soup to nuts 24/7 |