| Conversion | Level Playing Field | Laser-focused | Bottom up | Reuse / Reusability |
| Up to speed | Flexibility | Customer Relationship Management (CRM) | Aggregate | Robust |
| Vision statement | Out Source | BUZZWORD BINGO (free square) | 30,000 foot view | Core Competency / Core Competencies |
| Deliverable[s] | Critical Path / Issue | Transformative | Eyeballs | Off-line |
| Guidance | On Board | Revisit | Workshop | Cascade Graph |
| Reconfigure | Dashboard | Landing Page[s] | Synergy / Synergies | Total Quality [or] Quality Driven |
| A-B Testing | Policy[ies] | Level Set | Grow | Key Factor / Words |
| Expectations | Strategize | BUZZWORD BINGO (free square) | Cascade Graph | Granular |
| Call to Action | Application Service Provider (ASP) | Touch Base | Total Cost of Ownership (TCO) | Collaborate / Collaboration |
| Emerging markets | Streamline | Negotiated | Turnkey | Prioritized |