| Soup to nuts 24/7 | Prioritized | Leadership | Service Oriented | Robust |
| Ecosystem | Cross Sell | Discovery | Perspective | Offline |
| Exposure | Landing Page[s] | BUZZWORD BINGO (free square) | On the back end | Burn rate |
| Patent | Goal[s] | Followup | Intellectual Property | Monoply |
| Synergy / Synergies | Integration | Granular | New Economy | Cascade Graph |
| Success | Best of Breed | Secret sauce | Conversion | Run the Numbers |
| Return on Investment (ROI) | Total Cost of Ownership (TCO) | Innovation / Innovated | Level Set | Lead The Field / Occupy The Field |
| A-B Testing | Communication | BUZZWORD BINGO (free square) | E-business | Leadership |
| Transformative | Heads up | Strategize | User Friendly | Impact[ful] |
| Re-engagement | Diversity | Reactivation | Network[ing] | Knowledge Base |