| Critical Path / Issue | High-Level | Phase | Elevator pitch | Action Item / Action It |
| Viral | Strategic | Restructuring | Transformative | Back-end |
| Reactivation | Value | BUZZWORD BINGO (free square) | Bottom Line | Milestone |
| Deliverable[s] | On the back end | In a Nutshell | Total Cost of Ownership (TCO) | Data Driven |
| Hardball | Vertical Market | Secret sauce | Objectives | Lean In |
| Empower[ment] | Out of the [Box | Loop] | Customer Service | Back-end | Key Factor / Words |
| Leverage | Streamline | Segment | Win-win | Automated |
| Measurement | Double down | BUZZWORD BINGO (free square) | Targeted | Market Window |
| Initial Assessment | Cascade Graph | Ball Park | Revisit | Skill set(s) |
| Buzz | Turnkey | Bandwidth | Paradigm | Best of Breed |