| Knowledge Base | Downsize | Success | Transformative | Discovery |
| Reswizzle | Secret sauce | Data Mining | Total Quality [or] Quality Driven | Convergent |
| Ball Park | Issues | BUZZWORD BINGO (free square) | Objectives | Turnkey |
| Workshop | Performance | On The Same Page | Go Live | Conversion |
| Measurement | Lead The Field / Occupy The Field | Out Source | Drill Down | Personalization |
| Solution(s) | Double down | Reswizzle | Revenue | Competitive |
| Leverage | Heads up | Up to speed | Road map | Total Cost of Ownership (TCO) |
| In a Nutshell | Critical Path / Issue | BUZZWORD BINGO (free square) | A-B Testing | Landing Page[s] |
| Initial Assessment | Deep dive | One to one | Client Focus[ed] | Level Set |
| Goal[s] | Laser-focused | Compelling | Circle the wagons | Mission Critical |