| B2B | New Economy | Run the Numbers | Communication | Customer Centric |
| Opportunity | Hardball | Ecosystem | Granular | Issues |
| Ball Park | Metrics | BUZZWORD BINGO (free square) | Experiences | Reuse / Reusability |
| Off Site Meeting | Call to Action | Innovation / Innovated | Walk the Talk | Agnostic |
| Team Player | Market Window | Search Engine Optimization | One to one | Deliverable[s] |
| Multitask[ing] | Bottom Line | Drop the Ball | Customer Oriented | Goal oriented |
| On The Same Page | Reuse / Reusability | Top down | Content Management | Fault Tolerant |
| Heads up | Cadence Call | BUZZWORD BINGO (free square) | Synergy / Synergies | Profit[ability] |
| Off-line | Process | Knowledge Base | High-Level | Dashboard |
| Viral | Facilitate | Target Audience | Project | Goal[s] |