| Offline | Personalization | Phase | Growth | E-tailers |
| Convergent | E-commerce | Top down | ETA | Ownership |
| Non-Traditional Management | Ball Park | BUZZWORD BINGO (free square) | Key Factor / Words | Mission Critical |
| Ramp Up | Scope | Capacity | Heads up | Goal oriented |
| User Friendly | Challenge[s] | Sustainable | Knowledge Base | Fault Tolerant |
| Workflow | Intellectual Property | Solution(s) | Marketing / Promotional Collateral | Time to Market |
| Metrics | Opportunity | Proactive | Restructuring | Back-end |
| Application Service Provider (ASP) | Game Plan | BUZZWORD BINGO (free square) | Think Outside the Box | Ramp Up |
| Control Group | Relevance | Drop the Ball | Growth | Competitive |
| Popup | Perspective | Re-engagement | Diversity | Strategic |