| Process | Touch Base | Automated | Paradigm | Resource[s] |
| End to end | Negotiated | Reuse / Reusability | Hardball | Offline |
| ETA | Asset[s] | BUZZWORD BINGO (free square) | Red Flag | Guidance |
| Opportunity | Sales Driven | Proactive | Portal | Reach out |
| Run the Numbers | Top down | Deadlines | Goal[s] | Issues |
| Touch Base | Competitive | Brand[ing] | Cadence Call | Workshop |
| Reinvigorate | Tailwind[s] | Compelling | In a Nutshell | Soup to nuts 24/7 |
| Back-end | Top down | BUZZWORD BINGO (free square) | Experiences | Marketing / Promotional Collateral |
| Project | Go to market | Targeted | Retention | Statement of Work (SOW) |
| Herding Cats | Followup | Offline | ETA | Optimization |