| Top down | Automated | Etched in Stone | User Friendly | Optimization |
| Reswizzle | Profit[ability] | Demographic | Lead The Field / Occupy The Field | Measurement |
| Scope | Seamless | BUZZWORD BINGO (free square) | Legacy | Metadata |
| Eyeballs | Statement of Work (SOW) | E-commerce | Bottom Line | Patent |
| Back-end | Run it up the flagpole | Control Group | Tailwind[s] | Resource[s] |
| Customer Facing | Dashboard | Prioritized | Performance | Time to Market |
| Deliverable[s] | Soup to nuts 24/7 | Reconfigure | Agenda | Paradigm |
| Workflow | Personalization | BUZZWORD BINGO (free square) | Call to Action | Process |
| Sustainable / Sustainability | Scope | Granular | Center of Excellence | Cost |
| Leadership | Legacy | Demographic | Measurement | Customer Centric |