| Cadence Call | Deploy | Drink the Kool-Aid | Dynamic | In a Nutshell |
| Goal[s] | Web 2.0 / 3.0 | User Friendly | Run the Numbers | End to end |
| Reactivation | Knowledge Base | BUZZWORD BINGO (free square) | Touchpoints | Solution(s) |
| Elephant in the room | Lean In | Convergent | Up-Sell | Partner |
| Growth | Value | Profit[ability] | Time to Market | Bottom Line |
| Perspective | Key Factor / Words | Core Competency / Core Competencies | Fast Track | Segment |
| 30,000 foot view | Real-Time | Downsize | Targeted | On Board |
| In a Nutshell | On The Same Page | BUZZWORD BINGO (free square) | Project | User Friendly |
| Expectations | Vertical Market | Total Quality [or] Quality Driven | Integration | Portfolio |
| Sales Driven | Etched in Stone | Seamless | Offline | Reverse Engineer |