| Grow | Downsize | Deep dive | Walk the Talk | Streamline |
| Cascade Graph | Timeline(s) | Phase | Exposure | Strategy |
| Dynamic | Diversity | BUZZWORD BINGO (free square) | Reswizzle | Functionality |
| Scenario[s] | Cutting Edge | Upside | Bottom Line | Emerging markets |
| Measurement | Real-Time | Guidance | Fault Tolerant | Red Flag |
| Search Engine Optimization | Success | Downsize | Retention | Knowledge Transfer |
| Acquisition | Deliverable[s] | Growth | Measurement | Statement of Work (SOW) |
| Google Juice | Process | BUZZWORD BINGO (free square) | Agenda | Diversity |
| A-B Testing | Niche[s] | Followup | Mindset | Intellectual Property |
| Cascade Graph | Herding Cats | Turnkey | At the end of the day | Conversion |