| Off the Shelf | Communication | Low-Hanging Fruit | Niche[s] | Center of Excellence |
| Knowledge Transfer | Timeline(s) | Goal[s] | Brain Storm / Mind Shower | In a Nutshell |
| Laser-focused | One Stop Shop | BUZZWORD BINGO (free square) | Solution(s) | Partner |
| Optimization | Critical Path / Issue | Popup | Advantage | Reactivation |
| Sticky-ness | High-Level | Total Cost of Ownership (TCO) | Best Practice | Knowledge Base |
| Strategic | Downsize | Target Audience | A-B Testing | Metadata |
| Monetize | Fault Tolerant | First to market | Multitask[ing] | Customer Relationship Management (CRM) |
| B2B | Ownership | BUZZWORD BINGO (free square) | Scale | On the back end |
| Go Live | Reuse / Reusability | Resource[s] | Benefit analysis | Prototype |
| Burn rate | Reverse Engineer | Capacity | Demographic | Win-win |