| Legacy | Process | Marketing / Promotional Collateral | Differentiation | Buzz |
| Utilize | Paradigm | Off the Shelf | New Economy | Sustainable / Sustainability |
| Touch Base | Front Lines | BUZZWORD BINGO (free square) | Portfolio | Win-win |
| Client Focus[ed] | Up to speed | Scope | Omnichannel / Cross Channel | Sales Driven |
| Statement of Work (SOW) | Heavy lifting | Total Cost of Ownership (TCO) | Run it up the flagpole | Objectives |
| Seamless | Promotion | Agenda | Reconfigure | Aggregate |
| Popup | Perspective | Workshop | Secret sauce | Optimization |
| Conversion | Value | BUZZWORD BINGO (free square) | Prioritized | Portfolio |
| Go to market | Total Cost of Ownership (TCO) | Ownership | Action Item / Action It | Goal[s] |
| Google Juice | Restructuring | Best Practice | Monoply | Reactivation |