| Partner | Drink the Kool-Aid | Low-Hanging Fruit | Off-line | Restructuring |
| Basically | Prototype | E-commerce | Open Source | |
| Sustainable / Sustainability | E-tailers | BUZZWORD BINGO (free square) | Agenda | Leadership |
| Asset[s] | Goal oriented | Resource[s] | Personalization | Top Of The Game |
| Expectations | Aggregate | Level Playing Field | Braindump | Burn rate |
| Top Of The Game | A-B Testing | Process | Workshop | Off the Shelf |
| Core Competency / Core Competencies | Sustainable / Sustainability | Reach out | Paradigm | Level Playing Field |
| Win-win | Synergy / Synergies | BUZZWORD BINGO (free square) | Discovery | Green |
| Lead The Field / Occupy The Field | Open Source | Google Juice | Opportunity | On the back end |
| Walk the Talk | Cross Sell | Touchpoints | Monoply | Targeted |