| Pushback | Time to Market | Cascade Graph | Sticky-ness | Aggregate |
| Retention | Customer Oriented | Benchmark | Transformative | Drop the Ball |
| Touchpoints | Patent | BUZZWORD BINGO (free square) | Back-end | Service Oriented |
| Prioritized | Niche[s] | Level Playing Field | Brain Storm / Mind Shower | Braindump |
| Expectations | Team Building | Viral | Circle Back | Popup |
| Popup | Streamline | Technologies | Metrics | Robust |
| Herding Cats | Aggregate | Knowledge Transfer | Skill set(s) | Laser-focused |
| New Economy | B2B | BUZZWORD BINGO (free square) | Synergy / Synergies | Call to Action |
| Back-end | Band-aid | Granular | Best of Breed | Mission Critical |
| Market Leader | Patent | Front Lines | Upside | Perspective |