| No-Brainer | Lean In | Measurement | Initial Assessment | Asset[s] |
| Red Flag | Proactive | Buzz | Success | |
| Demographic | Reach out | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Tailwind[s] |
| Braindump | E-commerce | Hardball | Niche[s] | Backward Compatible |
| Utilize | Touchpoints | Popup | Out of the [Box | Loop] | Revenue |
| Win-win | Team Building | Critical Path / Issue | Policy[ies] | Customer Oriented |
| Seamless | Milestone | Sales Driven | Metrics | Due dilligence |
| Business Opportunity | Fast Track | BUZZWORD BINGO (free square) | Red Flag | Deep dive |
| Ecosystem | Competitive | Initial Assessment | Dashboard | Measurement |
| Compelling | Resource[s] | Innovation / Innovated | Backward Compatible | Up-Sell |