| Pipeline | Low-Hanging Fruit | Streamline | Prototype | Best Practice |
| Pushback | Content Management | Leverage | Up to speed | Upside |
| Skill set(s) | Drop the Ball | BUZZWORD BINGO (free square) | Braindump | Milestone |
| Reactivation | Strategic | Off-line | Team Player | Targeted |
| On The Same Page | Market Window | Functionality | Expectations | Elephant in the room |
| Mind Share | Competitive | Success | Data Driven | Go Public |
| Return on Investment (ROI) | Up-Sell | Heavy lifting | Portal | First to market |
| Mission Critical | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Integration | Marketing / Promotional Collateral |
| Strategize | Ball Park | Conversion | Discovery | Intellectual Property |
| Acquisition | Market Leader | Herding Cats | Optimization | Basically |