| Reach out | Gap Analysis | Search Engine Optimization | That being said / Having said that | Robust |
| Scale | Pushback | Data Driven | End to end | Deploy |
| Measurement | Retention | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Portal |
| Level Set | Reconfigure | Negotiated | Market Window | Road map |
| Demographic | On Board | Knowledge Transfer | Go Live | Circle the wagons |
| Phase | Retention | Segment | Conversion | Data Driven |
| Control Group | Data Mining | E-business | Go to market | Utilize |
| Etched in Stone | Asset[s] | BUZZWORD BINGO (free square) | Best of Breed | High-Level |
| Prototype | Engage | Reach out | Patent | Up-Sell |
| Non-Traditional Management | Service Oriented | Top Of The Game | Aggregate | Win-win |