| Team Building | Client Focus[ed] | Back to the drawing board | Deliverable[s] | Compelling |
| Synergy / Synergies | Objectives | Herding Cats | Experiences | Google Juice |
| Optimization | Legacy | BUZZWORD BINGO (free square) | Grow | Streamline |
| Up-Sell | Quick win | Reinvigorate | Customer Service | Niche[s] |
| Real-Time | Sales Driven | At the end of the day | Restructuring | Fast Track |
| Phase | Brain Storm / Mind Shower | Data Mining | Wow Factor | Empower[ment] |
| Gap Analysis | First to market | Emerging markets | Sales Driven | Time to Market |
| Benefit analysis | A-B Testing | BUZZWORD BINGO (free square) | Cross Sell | Timeline(s) |
| Soup to nuts 24/7 | Cost | Re-engagement | Ecosystem | Seamless |
| High-Level | Scope | Viral | Total Quality [or] Quality Driven | Downsize |