| Collaborate / Collaboration | Data Mining | Targeted | Portal | |
| Measurement | Impact[ful] | One to one | Deliverable[s] | Tasked |
| Vertical Market | Multitask[ing] | BUZZWORD BINGO (free square) | Followup | Monoply |
| Promotion | Backward Compatible | Exposure | Project | Top down |
| Facilitate | Goal[s] | Drink the Kool-Aid | Action Item / Action It | Innovation / Innovated |
| Patent | Pipeline | Portfolio | Off the Shelf | Perspective |
| Virtual / Virtualization | Off Site Meeting | A-B Testing | Ownership | Focused |
| Revenue | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Call to Action | Business Plan |
| Application Service Provider (ASP) | Policy[ies] | Engage | Flexibility | Communication |
| Drill Down | Raising the Bar | Back-end | Growth | E-business |