| At the end of the day | Scenario[s] | Optimization | Issues | Revenue |
| Center of Excellence | Off-line | Deploy | Project | |
| Transformative | One to one | BUZZWORD BINGO (free square) | Business Plan | Reactivation |
| Value | Up-Sell | Reinvent[ing] the wheel | Tailwind[s] | Viral |
| Intellectual Property | Action Item / Action It | Application Service Provider (ASP) | Objectives | On The Same Page |
| Capacity | Pipeline | Cross Sell | Dynamic | Prioritized |
| Critical Path / Issue | Compelling | Content Management | At the end of the day | Partner |
| Call to Action | Automated | BUZZWORD BINGO (free square) | Opportunity | Reswizzle |
| Revisit | Data Mining | Sustainable | Level Set | Due dilligence |
| Portal | Goal oriented | Upside | Issues | Off-line |