| Streamline | Portfolio | Vertical Market | Mind Share | Traction |
| Integration | Differentiation | Monetize | Communication | Advantage |
| Center of Excellence | Followup | BUZZWORD BINGO (free square) | Downsize | Red Flag |
| Scale | Agnostic | Customer Centric | Emerging markets | Portal |
| Workshop | Acquisition | In a Nutshell | Think Outside the Box | Restructuring |
| Landing Page[s] | Collaborate / Collaboration | That being said / Having said that | Circle the wagons | Real-Time |
| Goal[s] | Etched in Stone | Fault Tolerant | E-tailers | Walk the Talk |
| Cascade Graph | Niche[s] | BUZZWORD BINGO (free square) | Compelling | Sustainable / Sustainability |
| Go Public | Automated | Re-engagement | Omnichannel / Cross Channel | Heads up |
| Touch Base | Personalization | Ball Park | Discovery | Deploy |