| On the back end | Top down | Application Service Provider (ASP) | Optimization | Viral |
| Drop the Ball | Impact[ful] | Marketing / Promotional Collateral | Re-engagement | Return on Investment (ROI) |
| Back to the drawing board | Reconfigure | BUZZWORD BINGO (free square) | Business Opportunity | Time to Market |
| Expectations | Milestone | Revenue | Agnostic | Monetize |
| Big Picture | Monoply | Call to Action | Deliverable[s] | ETA |
| Workshop | Project | Re-engagement | Lean In | Value |
| Herding Cats | Customer Oriented | Dynamic | Knowledge Base | Paradigm |
| Transformative | Skill set(s) | BUZZWORD BINGO (free square) | Brand[ing] | Reverse Engineer |
| Strategic | Upside | Road map | Offline | Circle Back |
| Customer Relationship Management (CRM) | Automated | Win-win | Web 2.0 / 3.0 | Retention |