| Total Cost of Ownership (TCO) | Asset[s] | Real-Time | Utilize | Deep dive |
| Workflow | Multitask[ing] | Flexibility | Strategic | Strategize |
| Braindump | Goal oriented | BUZZWORD BINGO (free square) | Sustainable | Lean In |
| Intellectual Property | Sticky-ness | Followup | Offline | Segment |
| Phase | E-business | Metadata | Virtual / Virtualization | Gap Analysis |
| Marketing / Promotional Collateral | Skill set(s) | Go Live | Road map | On The Same Page |
| Ownership | Transformative | E-commerce | Collaborate / Collaboration | Functionality |
| Automated | Tailwind[s] | BUZZWORD BINGO (free square) | Win-win | Action Item / Action It |
| Lead The Field / Occupy The Field | Exposure | Cascade Graph | End to end | Revisit |
| Experiences | Targeted | New Economy | That being said / Having said that | Heavy lifting |