| Game Plan | Scale | One Stop Shop | Downsize | Mind Share |
| Sustainable | Emerging markets | Policy[ies] | Synergy / Synergies | Facilitate |
| Streamline | Leadership | BUZZWORD BINGO (free square) | Traction | Automated |
| Lead The Field / Occupy The Field | Conversion | Due dilligence | Circle Back | Collaborate / Collaboration |
| Total Cost of Ownership (TCO) | Success | Restructuring | Scenario[s] | Leverage |
| Utilize | Vision statement | Drink the Kool-Aid | Popup | Pipeline |
| Portfolio | At the end of the day | In a Nutshell | Metadata | Brain Storm / Mind Shower |
| Reach out | Project | BUZZWORD BINGO (free square) | Followup | Quick win |
| Synergy / Synergies | Eyeballs | Circle the wagons | Knowledge Base | Client Focus[ed] |
| Viral | Off the Shelf | Discovery | Lead The Field / Occupy The Field | Touch Base |