| Challenge[s] | Knowledge Base | Team Building | Tailwind[s] | Process |
| Mind Share | Cross Sell | Out of the [Box | Loop] | A-B Testing | Fast Track |
| Low-Hanging Fruit | Center of Excellence | BUZZWORD BINGO (free square) | Upside | Diversity |
| Business Opportunity | Brand[ing] | Marketing / Promotional Collateral | Reactivation | Paradigm |
| Convergent | Emerging markets | Back-end | B2B | Landing Page[s] |
| Innovation / Innovated | Ecosystem | Bandwidth | Real-Time | Deep dive |
| Client Focus[ed] | Cascade Graph | Sustainable | Conversation | Gap Analysis |
| High-Level | Etched in Stone | BUZZWORD BINGO (free square) | Synergy / Synergies | ETA |
| Guidance | Market Leader | Focused | Reactivation | Back-end |
| Go to market | Total Cost of Ownership (TCO) | Team Building | Center of Excellence | Metadata |