| Reach out | Synergy / Synergies | Skill set(s) | Experiences | Robust |
| First to market | High-Level | Portal | Seamless | Partner |
| Focused | Game Plan | BUZZWORD BINGO (free square) | Compelling | On The Same Page |
| Diversity | Challenge[s] | Time to Market | Eyeballs | Cadence Call |
| Real-Time | Green | Application Service Provider (ASP) | Knowledge Base | Grow |
| Targeted | Intellectual Property | Retention | Reswizzle | Sticky-ness |
| Wow Factor | High-Level | Cutting Edge | Top Of The Game | Elephant in the room |
| Bottom Line | Asset[s] | BUZZWORD BINGO (free square) | Double down | Monoply |
| Solution(s) | Real-Time | Web 2.0 / 3.0 | User Friendly | Vision statement |
| Search Engine Optimization | Scope | Elevator pitch | Benchmark | Ecosystem |