| Basically | Sustainable | Off-line | Return on Investment (ROI) | Benefit analysis |
| Elevator pitch | Process | Customer Relationship Management (CRM) | Big Picture | Brand[ing] |
| Metrics | Sales Driven | BUZZWORD BINGO (free square) | Technologies | Workshop |
| Go Live | Back to the drawing board | Prototype | Bottom up | Customer Service |
| Soup to nuts 24/7 | Fault Tolerant | Promotion | Mind Share | Drop the Ball |
| Think Outside the Box | Grow | Strategize | Customer Relationship Management (CRM) | ETA |
| Offline | Customer Facing | Challenge[s] | Game Plan | Traction |
| Optimization | Customer Service | BUZZWORD BINGO (free square) | On the back end | Reinvigorate |
| Lean In | Utilize | Performance | Engage | Total Cost of Ownership (TCO) |
| Target Audience | On Board | No-Brainer | Segment | Paradigm |