| Hardball | Diversity | Drop the Ball | Target Audience | Gap Analysis |
| Workflow | Up to speed | Targeted | Go Public | Backward Compatible |
| Data Mining | Niche[s] | BUZZWORD BINGO (free square) | B2B | Bottom Line |
| Transformative | Intellectual Property | Empower[ment] | Drink the Kool-Aid | Ball Park |
| Service Oriented | Mind Share | Big Picture | Pushback | Mission Critical |
| Fault Tolerant | Turnkey | Search Engine Optimization | Growth | Reswizzle |
| Brand[ing] | Top down | Integration | Win-win | Go Public |
| Laser-focused | Business Opportunity | BUZZWORD BINGO (free square) | Touch Base | Mindset |
| Total Quality [or] Quality Driven | Mission Critical | Metadata | Strategy | Guidance |
| Legacy | One Stop Shop | Team Building | Engage | Resource[s] |