| Action Item / Action It | Facilitate | Revisit | Business Plan | Growth |
| Hardball | Scope | Data Mining | Green | Niche[s] |
| Data Driven | Gap Analysis | BUZZWORD BINGO (free square) | Market Leader | Timeline(s) |
| Red Flag | Deliverable[s] | Brain Storm / Mind Shower | Team Player | Mission Critical |
| Bottom Line | B2B | Viral | Bandwidth | Reverse Engineer |
| Demographic | Omnichannel / Cross Channel | Level Set | Project | Goal[s] |
| Top down | Landing Page[s] | Time to Market | Elevator pitch | Up to speed |
| Emerging markets | Reverse Engineer | BUZZWORD BINGO (free square) | Leverage | Sustainable / Sustainability |
| Braindump | Engage | Vertical Market | Client Focus[ed] | Action Item / Action It |
| Perspective | Transformative | Niche[s] | Intellectual Property | Deploy |