| Portal | Seamless | Goal oriented | Ball Park | Dashboard |
| Acquisition | Reconfigure | Call to Action | Cross Sell | Viral |
| Web 2.0 / 3.0 | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | Popup | Out of the [Box | Loop] |
| Conversion | Market Leader | Drink the Kool-Aid | Scenario[s] | Differentiation |
| Wow Factor | Performance | At the end of the day | Heads up | Perspective |
| Back to the drawing board | Viral | Data Mining | B2B | E-business |
| Cascade Graph | Target Audience | One Stop Shop | Offline | Upside |
| Think Outside the Box | Advantage | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Elevator pitch |
| Cost | Conversation | Scenario[s] | Ecosystem | Strategic |
| In a Nutshell | Braindump | Ownership | Core Competency / Core Competencies | Win-win |