| Integration | Automated | Marketing / Promotional Collateral | Due dilligence | Open Source |
| Downsize | Lean In | Customer Oriented | Transformative | Fault Tolerant |
| Deploy | Monetize | BUZZWORD BINGO (free square) | Customer Centric | Market Leader |
| Road map | Low-Hanging Fruit | Best Practice | Etched in Stone | Demographic |
| One to one | Compelling | Revenue | Exposure |
| Targeted | Functionality | Knowledge Base | Ownership | ETA |
| Scale | Client Focus[ed] | Return on Investment (ROI) | Back-end | Customer Facing |
| Time to Market | Seamless | BUZZWORD BINGO (free square) | Differentiation | Top Of The Game |
| Mind Share | Growth | Tailwind[s] | Reinvent[ing] the wheel | Value |
| First to market | Patent | Emerging markets | Synergy / Synergies | Offline |