| Road map | Vision statement | Reverse Engineer | On Board | Quick win |
| Search Engine Optimization | Portfolio | A-B Testing | Sales Driven | Downsize |
| Benchmark | Cutting Edge | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Mission Critical |
| Workflow | Statement of Work (SOW) | Secret sauce | Time to Market | Up-Sell |
| Aggregate | Asset[s] | Client Focus[ed] | Exposure | Impact[ful] |
| Google Juice | Run it up the flagpole | Demographic | Tasked | Herding Cats |
| Revisit | Reinvent[ing] the wheel | Band-aid | Goal[s] | Team Player |
| One Stop Shop | Timeline(s) | BUZZWORD BINGO (free square) | Performance | Benchmark |
| Top Of The Game | Scope | Virtual / Virtualization | Robust | Compelling |
| In a Nutshell | Functionality | Value | Automated | Turnkey |