| Market Window | Workflow | Innovation / Innovated | Process | Segment |
| Out Source | Red Flag | Monetize | Knowledge Transfer | Measurement |
| Growth | Content Management | BUZZWORD BINGO (free square) | Google Juice | Project |
| Profit[ability] | Portfolio | Virtual / Virtualization | Go to market | E-tailers |
| No-Brainer | Circle Back | Reinvent[ing] the wheel | Popup | Deadlines |
| Workflow | Growth | Mission Critical | Key Factor / Words | Popup |
| Partner | Emerging markets | Traction | Advantage | Top Of The Game |
| Game Plan | Best of Breed | BUZZWORD BINGO (free square) | Run the Numbers | Application Service Provider (ASP) |
| Customer Oriented | Goal oriented | Portal | Return on Investment (ROI) | Prioritized |
| Gap Analysis | Road map | Proactive | Reinvent[ing] the wheel | Fault Tolerant |