| Skill set(s) | Challenge[s] | Agnostic | Customer Oriented | Time to Market |
| Herding Cats | Connectivity | Milestone | Followup | Wow Factor |
| Knowledge Base | In a Nutshell | BUZZWORD BINGO (free square) | Goal oriented | Call to Action |
| Technologies | Proactive | Reverse Engineer | Web 2.0 / 3.0 | Tailwind[s] |
| Opportunity | Mission Critical | On Board | Tasked | Fast Track |
| On The Same Page | Portal | Workflow | Bottom Line | Action Item / Action It |
| Reactivation | Streamline | Front Lines | High-Level | Game Plan |
| A-B Testing | Value | BUZZWORD BINGO (free square) | Ball Park | Reconfigure |
| Cross Sell | Landing Page[s] | Success | Restructuring | Circle the wagons |
| Lean In | User Friendly | Robust | Return on Investment (ROI) | Perspective |