| Lead The Field / Occupy The Field | Phase | Automated | Landing Page[s] | Niche[s] |
| Functionality | Open Source | Sustainable | At the end of the day | Drink the Kool-Aid |
| Win-win | Revenue | BUZZWORD BINGO (free square) | Business Opportunity | Business Plan |
| Customer Oriented | Virtual / Virtualization | Best of Breed | Target Audience | |
| Real-Time | A-B Testing | Perspective | Best Practice | Reactivation |
| Non-Traditional Management | Quick win | Critical Path / Issue | Experiences | Policy[ies] |
| In a Nutshell | Leadership | Strategy | Reconfigure | Google Juice |
| Tasked | No-Brainer | BUZZWORD BINGO (free square) | Promotion | Etched in Stone |
| 30,000 foot view | On Board | Cadence Call | Business Plan | Facilitate |
| Leverage | Reactivation | Buzz | Landing Page[s] | Time to Market |