| Leadership | Wow Factor | Legacy | Deep dive | Due dilligence |
| Mindset | 30,000 foot view | Circle Back | One Stop Shop | Ecosystem |
| Out of the [Box | Loop] | Double down | BUZZWORD BINGO (free square) | A-B Testing | Asset[s] |
| Connectivity | Circle the wagons | Game Plan | Relevance | Upside |
| Eyeballs | Strategy | At the end of the day | Workshop | Leverage |
| E-commerce | Milestone | Discovery | Center of Excellence | Total Cost of Ownership (TCO) |
| Elephant in the room | Portal | Customer Service | Eyeballs | Growth |
| Return on Investment (ROI) | Due dilligence | BUZZWORD BINGO (free square) | New Economy | Action Item / Action It |
| Mindset | Heavy lifting | Opportunity | Walk the Talk | Paradigm |
| Aggregate | Asset[s] | Wow Factor | Marketing / Promotional Collateral | Proactive |