| Offline | Control Group | Service Oriented | Red Flag | Metadata |
| Downsize | Targeted | Reinvent[ing] the wheel | Opportunity | Run the Numbers |
| Think Outside the Box | Technologies | BUZZWORD BINGO (free square) | On Board | B2B |
| Turnkey | User Friendly | Raising the Bar | Network[ing] | Measurement |
| Reverse Engineer | Top Of The Game | In a Nutshell | Business Opportunity | Monetize |
| Search Engine Optimization | Application Service Provider (ASP) | Bandwidth | Soup to nuts 24/7 | Vertical Market |
| Personalization | Knowledge Transfer | Mind Share | Offline | Scenario[s] |
| Pushback | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Think Outside the Box | Network[ing] |
| Optimization | Ball Park | Integration | Content Management | Conversation |
| Win-win | Omnichannel / Cross Channel | Heavy lifting | Burn rate | One to one |