| Reconfigure | Gap Analysis | Reactivation | Reswizzle | Prioritized |
| Proactive | Critical Path / Issue | Issues | Niche[s] | Service Oriented |
| Personalization | Open Source | BUZZWORD BINGO (free square) | Brand[ing] | Focused |
| Off the Shelf | Convergent | Tasked | Portfolio | Promotion |
| 30,000 foot view | Deliverable[s] | Deep dive | Core Competency / Core Competencies | Omnichannel / Cross Channel |
| A-B Testing | Ecosystem | Dashboard | Flexibility | Re-engagement |
| Asset[s] | Fast Track | Best Practice | Vertical Market | Google Juice |
| Opportunity | Focused | BUZZWORD BINGO (free square) | Drop the Ball | Demographic |
| Technologies | Market Window | Backward Compatible | Restructuring | Segment |
| Growth | Web 2.0 / 3.0 | Ramp Up | Acquisition | Run it up the flagpole |