| Marketing / Promotional Collateral | Promotion | Ownership | On the back end | Total Quality [or] Quality Driven |
| Top down | Popup | Drink the Kool-Aid | Differentiation | Low-Hanging Fruit |
| Guidance | Dashboard | BUZZWORD BINGO (free square) | Reactivation | Ramp Up |
| Secret sauce | Seamless | Monetize | Cadence Call | Critical Path / Issue |
| Reverse Engineer | Key Factor / Words | Phase | A-B Testing | Utilize |
| Conversation | Walk the Talk | Mindset | Run the Numbers | Streamline |
| Revenue | Grow | Leadership | Soup to nuts 24/7 | Goal oriented |
| Client Focus[ed] | Brand[ing] | BUZZWORD BINGO (free square) | Cascade Graph | Brain Storm / Mind Shower |
| Timeline(s) | Objectives | Workshop | Portal | Road map |
| Granular | Challenge[s] | Total Cost of Ownership (TCO) | Demographic | Critical Path / Issue |