| Performance | Brain Storm / Mind Shower | Statement of Work (SOW) | Traction | Innovation / Innovated |
| On Board | Reactivation | Intellectual Property | Seamless | Non-Traditional Management |
| Burn rate | Level Playing Field | BUZZWORD BINGO (free square) | Portal | Segment |
| Hardball | Application Service Provider (ASP) | Drop the Ball | On the back end | Offline |
| Value | Convergent | Content Management | Milestone | Cascade Graph |
| Reinvent[ing] the wheel | Quick win | Reverse Engineer | Negotiated | Service Oriented |
| Reactivation | Big Picture | Convergent | Empower[ment] | Monetize |
| Front Lines | Policy[ies] | BUZZWORD BINGO (free square) | New Economy | Walk the Talk |
| Flexibility | Cutting Edge | Strategize | Eyeballs | Tailwind[s] |
| Portfolio | Network[ing] | Metrics | Off Site Meeting | Secret sauce |