| Scope | Competitive | Upside | Grow | Proactive |
| Connectivity | Optimization | Level Set | Advantage | Reswizzle |
| Dashboard | Cascade Graph | BUZZWORD BINGO (free square) | E-business | Legacy |
| Aggregate | Strategize | Sales Driven | Offline | Business Opportunity |
| Center of Excellence | Sustainable | Road map | Portal | Lean In |
| Customer Relationship Management (CRM) | Market Leader | Sustainable | Revenue | Due dilligence |
| Downsize | At the end of the day | Goal[s] | Cutting Edge | Off the Shelf |
| Grow | Scale | BUZZWORD BINGO (free square) | Gap Analysis | Convergent |
| Back to the drawing board | Multitask[ing] | Mind Share | Streamline | Quick win |
| Agnostic | Expectations | Basically | Advantage | Re-engagement |