| Go to market | Network[ing] | Team Player | Cross Sell | Deploy |
| Best of Breed | Targeted | Mission Critical | Scenario[s] | Target Audience |
| Measurement | Workflow | BUZZWORD BINGO (free square) | Viral | Basically |
| Challenge[s] | Win-win | Pushback | Herding Cats | Project |
| Core Competency / Core Competencies | Sustainable / Sustainability | Workshop | Reach out | Out Source |
| Buzz | Customer Facing | Negotiated | Metrics | Competitive |
| Braindump | Aggregate | Offline | Scope | Timeline(s) |
| Portal | Initial Assessment | BUZZWORD BINGO (free square) | Core Competency / Core Competencies | Goal oriented |
| Strategy | In a Nutshell | Team Player | Knowledge Base | New Economy |
| Landing Page[s] | Sales Driven | Market Window | ETA | On Board |