| Goal[s] | Game Plan | Cost | Aggregate | On the back end |
| Engage | Workflow | On Board | Run it up the flagpole | Market Leader |
| Herding Cats | Benefit analysis | BUZZWORD BINGO (free square) | Streamline | E-tailers |
| Relevance | Viral | Customer Facing | Convergent | Facilitate |
| Level Set | Circle Back | E-business | Ecosystem | Competitive |
| User Friendly | Lead The Field / Occupy The Field | A-B Testing | Herding Cats | Differentiation |
| Multitask[ing] | Control Group | Raising the Bar | Optimization | Action Item / Action It |
| Elephant in the room | Grow | BUZZWORD BINGO (free square) | Walk the Talk | Ecosystem |
| Conversion | Success | Aggregate | Low-Hanging Fruit | Portal |
| Metadata | Cutting Edge | Key Factor / Words | Restructuring | Touch Base |