| Band-aid | Experiences | Ecosystem | Legacy | Reswizzle |
| Paradigm | Mindset | Leverage | Level Playing Field | Lean In |
| Deadlines | Heavy lifting | BUZZWORD BINGO (free square) | Competitive | Acquisition |
| Web 2.0 / 3.0 | Growth | Proactive | Opportunity | Objectives |
| Return on Investment (ROI) | Top down | Ownership | Herding Cats | Pipeline |
| Action Item / Action It | Retention | Backward Compatible | Business Opportunity | Reactivation |
| Etched in Stone | Goal[s] | Google Juice | Paradigm | Objectives |
| Technologies | Time to Market | BUZZWORD BINGO (free square) | Engage | Mind Share |
| Front Lines | Measurement | Reinvigorate | Wow Factor | Total Quality [or] Quality Driven |
| At the end of the day | New Economy | Milestone | Strategic | On the back end |