| E-commerce | Total Cost of Ownership (TCO) | Control Group | Customer Relationship Management (CRM) | Workshop |
| E-business | Traction | Think Outside the Box | Backward Compatible | Deploy |
| Omnichannel / Cross Channel | Business Plan | BUZZWORD BINGO (free square) | Focused | Double down |
| Braindump | Center of Excellence | Competitive | Optimization | Vision statement |
| Cost | Issues | Best Practice | Call to Action | Client Focus[ed] |
| Team Building | Leverage | Buzz | Business Opportunity | Brain Storm / Mind Shower |
| Capacity | Experiences | Lead The Field / Occupy The Field | Competitive | Big Picture |
| Red Flag | Robust | BUZZWORD BINGO (free square) | Back-end | On Board |
| Offline | Intellectual Property | Challenge[s] | Dashboard | Targeted |
| Value | Search Engine Optimization | Circle the wagons | Phase | Basically |