| Prototype | Solution(s) | Game Plan | Sustainable / Sustainability | Viral |
| Portal | Benchmark | Business Opportunity | Compelling | Niche[s] |
| New Economy | Functionality | BUZZWORD BINGO (free square) | Buzz | Mission Critical |
| Workflow | Seamless | Drill Down | On the back end | Lead The Field / Occupy The Field |
| Call to Action | Competitive | Guidance | Performance | Control Group |
| Seamless | Guidance | In a Nutshell | Solution(s) | Prototype |
| Brain Storm / Mind Shower | Hardball | Level Playing Field | Partner | Transformative |
| Bottom up | Strategy | BUZZWORD BINGO (free square) | Challenge[s] | Followup |
| Band-aid | Go to market | Goal[s] | Issues | Call to Action |
| Timeline(s) | Performance | Deadlines | Empower[ment] | Backward Compatible |