| Strategy | Deliverable[s] | Touchpoints | Strategic | Differentiation |
| Knowledge Base | Pipeline | Initial Assessment | Reswizzle | No-Brainer |
| Success | Top down | BUZZWORD BINGO (free square) | Conversation | Leadership |
| Utilize | Sales Driven | Relevance | Business Plan | Cascade Graph |
| Segment | Targeted | Reactivation | Think Outside the Box | Demographic |
| Go Public | Revenue | Engage | Solution(s) | Red Flag |
| Portfolio | Compelling | Critical Path / Issue | Omnichannel / Cross Channel | New Economy |
| B2B | Business Opportunity | BUZZWORD BINGO (free square) | Differentiation | Seamless |
| Deliverable[s] | Convergent | Utilize | Success | Automated |
| In a Nutshell | Open Source | Deploy | Fault Tolerant | Traction |