| Go Live | Scenario[s] | Granular | Market Leader | Benefit analysis |
| Niche[s] | Grow | Timeline(s) | Innovation / Innovated | Asset[s] |
| Critical Path / Issue | Retention | BUZZWORD BINGO (free square) | Mission Critical | Emerging markets |
| Think Outside the Box | Portal | Top Of The Game | Sustainable / Sustainability | Impact[ful] |
| Deep dive | Fast Track | Service Oriented | Cascade Graph | Bottom up |
| Conversion | Landing Page[s] | Bottom Line | Drop the Ball | Out Source |
| Exposure | Turnkey | Sticky-ness | Call to Action | Resource[s] |
| E-commerce | Metrics | BUZZWORD BINGO (free square) | Knowledge Base | Fault Tolerant |
| Segment | Secret sauce | Go Public | Content Management | Opportunity |
| Portfolio | Leverage | Go Live | Compelling | Touchpoints |