| Lead The Field / Occupy The Field | Opportunity | Reuse / Reusability | Integration | Innovation / Innovated |
| Differentiation | Knowledge Base | Open Source | Google Juice | |
| Leadership | Asset[s] | BUZZWORD BINGO (free square) | Cadence Call | Discovery |
| Offline | E-commerce | Backward Compatible | Proactive | Off-line |
| Key Factor / Words | Level Playing Field | End to end | Search Engine Optimization | Non-Traditional Management |
| Process | Scale | Reuse / Reusability | Deliverable[s] | Content Management |
| Fast Track | Reinvent[ing] the wheel | Basically | Search Engine Optimization | Elephant in the room |
| Scenario[s] | Up to speed | BUZZWORD BINGO (free square) | High-Level | Integration |
| Google Juice | Revenue | Market Window | Target Audience | Followup |
| Solution(s) | Promotion | Focused | Wow Factor | That being said / Having said that |