| Scenario[s] | Big Picture | Green | Robust | At the end of the day |
| B2B | Diversity | Hardball | Convergent | Heads up |
| Wow Factor | Customer Oriented | BUZZWORD BINGO (free square) | Integration | Google Juice |
| Traction | New Economy | Timeline(s) | Reuse / Reusability | Reach out |
| Market Leader | Vertical Market | Level Playing Field | Business Plan | Revenue |
| Knowledge Base | That being said / Having said that | Personalization | Prioritized | Brain Storm / Mind Shower |
| Reach out | Think Outside the Box | Web 2.0 / 3.0 | Elephant in the room | Market Leader |
| Strategy | Dynamic | BUZZWORD BINGO (free square) | Transformative | Top Of The Game |
| On The Same Page | Best Practice | Road map | Monoply | Flexibility |
| Virtual / Virtualization | Mind Share | Project | Application Service Provider (ASP) | Back to the drawing board |