| Advantage | Wow Factor | Traction | Mindset | Goal oriented |
| E-commerce | On Board | Ownership | Service Oriented | Customer Centric |
| Soup to nuts 24/7 | Big Picture | BUZZWORD BINGO (free square) | Dashboard | Control Group |
| Target Audience | Landing Page[s] | Issues | Skill set(s) | Run it up the flagpole |
| Circle the wagons | At the end of the day | Leadership | Off Site Meeting | Facilitate |
| Negotiated | Deliverable[s] | Knowledge Transfer | Run it up the flagpole | Band-aid |
| Mission Critical | Impact[ful] | Ecosystem | Timeline(s) | Exposure |
| Non-Traditional Management | Workshop | BUZZWORD BINGO (free square) | At the end of the day | Cost |
| Drop the Ball | Cascade Graph | Upside | Viral | Customer Relationship Management (CRM) |
| Touchpoints | Out Source | Expectations | A-B Testing | Reconfigure |