| Band-aid | Reach out | Brain Storm / Mind Shower | On Board | Upside |
| End to end | Total Quality [or] Quality Driven | Wow Factor | Green | Cost |
| Double down | Hardball | BUZZWORD BINGO (free square) | Service Oriented | Quick win |
| Back-end | Collaborate / Collaboration | Total Cost of Ownership (TCO) | Best of Breed | Herding Cats |
| Elephant in the room | Back to the drawing board | Bottom up | Re-engagement | Touch Base |
| Team Building | Advantage | Seamless | Metadata | Front Lines |
| Granular | Streamline | Exposure | Virtual / Virtualization | Team Player |
| Best of Breed | Strategic | BUZZWORD BINGO (free square) | Road map | Deliverable[s] |
| Promotion | Upside | Content Management | Etched in Stone | Bandwidth |
| Statement of Work (SOW) | Web 2.0 / 3.0 | Mindset | Omnichannel / Cross Channel | Control Group |