| Flexibility | Scope | Project | Out of the [Box | Loop] | Issues |
| Web 2.0 / 3.0 | Elephant in the room | Partner | Bottom Line | Monetize |
| Scale | Run it up the flagpole | BUZZWORD BINGO (free square) | Circle the wagons | On the back end |
| Objectives | Reconfigure | New Economy | Deploy | Timeline(s) |
| Back to the drawing board | Customer Relationship Management (CRM) | Red Flag | Communication | Focused |
| Promotion | Innovation / Innovated | Hardball | Aggregate | Deliverable[s] |
| Workflow | Omnichannel / Cross Channel | Dynamic | Niche[s] | E-tailers |
| Go Public | Challenge[s] | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | Action Item / Action It |
| Knowledge Transfer | Team Player | Growth | Exposure | Basically |
| That being said / Having said that | Sustainable | Dashboard | Game Plan | Best of Breed |