| Search Engine Optimization | Key Factor / Words | Client Focus[ed] | Critical Path / Issue | Expectations |
| Goal[s] | Acquisition | Knowledge Transfer | Target Audience | Communication |
| That being said / Having said that | Vertical Market | BUZZWORD BINGO (free square) | Business Plan | Sticky-ness |
| Prioritized | Objectives | Empower[ment] | Robust | Backward Compatible |
| Road map | First to market | Reinvigorate | Data Mining | High-Level |
| Cost | Soup to nuts 24/7 | Expectations | Performance | Partner |
| Drink the Kool-Aid | Strategic | Aggregate | Benefit analysis | |
| Resource[s] | Collaborate / Collaboration | BUZZWORD BINGO (free square) | E-tailers | Up to speed |
| Focused | Search Engine Optimization | Capacity | Touch Base | Burn rate |
| Win-win | Sustainable | Connectivity | Business Opportunity | Eyeballs |