| End to end | Technologies | Intellectual Property | Performance | Relevance |
| Aggregate | Business Opportunity | Level Set | Mindset | Brand[ing] |
| Top down | Real-Time | BUZZWORD BINGO (free square) | Prioritized | Walk the Talk |
| Circle the wagons | A-B Testing | Web 2.0 / 3.0 | Low-Hanging Fruit | Data Driven |
| Elephant in the room | Total Quality [or] Quality Driven | Drop the Ball | Buzz | Fault Tolerant |
| Segment | Process | Open Source | Out of the [Box | Loop] | Popup |
| Real-Time | Tailwind[s] | Brand[ing] | Action Item / Action It | Market Leader |
| Offline | Challenge[s] | BUZZWORD BINGO (free square) | In a Nutshell | Off the Shelf |
| Negotiated | Secret sauce | Run the Numbers | Google Juice | Reuse / Reusability |
| On the back end | Customer Facing | Ecosystem | Acquisition | Turnkey |