| Vertical Market | Return on Investment (ROI) | Braindump | Circle the wagons | Portal |
| Technologies | Level Playing Field | ETA | Reinvent[ing] the wheel | Moving/Going Forward |
| Ecosystem | Call to Action | BUZZWORD BINGO (free square) | Solution(s) | Issues |
| Sustainable / Sustainability | Traction | Expectations | Quick win | Challenge[s] |
| Off Site Meeting | Deep dive | Legacy | Due dilligence | Scenario[s] |
| Brain Storm / Mind Shower | Soup to nuts 24/7 | Conversion | Issues | E-commerce |
| Transformative | Scale | Fault Tolerant | Bandwidth | Automated |
| Empower[ment] | Level Playing Field | BUZZWORD BINGO (free square) | Measurement | Turnkey |
| Off-line | Impact[ful] | Virtual / Virtualization | Aggregate | Reinvigorate |
| Exposure | Level Set | Application Service Provider (ASP) | Capacity | Heavy lifting |