| Flexibility | Backward Compatible | Game Plan | Conversation | Prioritized |
| Think Outside the Box | Differentiation | Facilitate | Multitask[ing] | Network[ing] |
| Soup to nuts 24/7 | Back-end | BUZZWORD BINGO (free square) | Heavy lifting | Expectations |
| Customer Oriented | Strategy | Workflow | Brain Storm / Mind Shower | Grow |
| Emerging markets | Discovery | Mind Share | Market Window | Total Cost of Ownership (TCO) |
| Off-line | Conversation | Go Live | Front Lines | Automated |
| Bottom Line | Reuse / Reusability | Process | Monetize | Reinvent[ing] the wheel |
| Deploy | Legacy | BUZZWORD BINGO (free square) | Ownership | Total Quality [or] Quality Driven |
| Moving/Going Forward | Customer Oriented | Retention | Integration | Workshop |
| Viral | First to market | Competitive | Project | Total Cost of Ownership (TCO) |