| Reactivation | Run it up the flagpole | Business Opportunity | Brand[ing] | Focused |
| Portal | Ownership | Key Factor / Words | B2B | Tasked |
| Optimization | Cutting Edge | BUZZWORD BINGO (free square) | Strategize | Customer Facing |
| Advantage | Workshop | Data Mining | Customer Service | Legacy |
| Robust | Landing Page[s] | Prototype | Communication | Scale |
| Basically | Challenge[s] | Lead The Field / Occupy The Field | Brain Storm / Mind Shower | Landing Page[s] |
| Statement of Work (SOW) | Retention | Convergent | Re-engagement | Mission Critical |
| Goal[s] | Relevance | BUZZWORD BINGO (free square) | Up to speed | Portal |
| Promotion | Compelling | Circle Back | Off Site Meeting | Reach out |
| New Economy | Downsize | Deadlines | Raising the Bar | Out Source |