| Ecosystem | Guidance | Statement of Work (SOW) | Vision statement | Fault Tolerant |
| Revenue | Moving/Going Forward | Strategic | Elephant in the room | Front Lines |
| A-B Testing | Knowledge Transfer | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Vertical Market |
| Level Playing Field | Scenario[s] | Band-aid | Go Live | Off the Shelf |
| Target Audience | High-Level | Monetize | Customer Oriented | Portfolio |
| Reinvigorate | Ball Park | Sustainable / Sustainability | Gap Analysis | Touchpoints |
| Cadence Call | Cost | Cross Sell | Optimization | Total Quality [or] Quality Driven |
| Core Competency / Core Competencies | Popup | BUZZWORD BINGO (free square) | Data Mining | Utilize |
| ETA | Bottom Line | Sustainable | Promotion | Eyeballs |
| Flexibility | Acquisition | Red Flag | Elevator pitch | Experiences |