| Top down | Strategy | Challenge[s] | Search Engine Optimization | Automated |
| E-business | Restructuring | Target Audience | Return on Investment (ROI) | Seamless |
| Conversation | Knowledge Transfer | BUZZWORD BINGO (free square) | Go Live | High-Level |
| Streamline | Band-aid | Mission Critical | Real-Time | Due dilligence |
| Moving/Going Forward | Service Oriented | Virtual / Virtualization | Level Set | Herding Cats |
| Bandwidth | Patent | Up-Sell | Off-line | Expectations |
| In a Nutshell | Success | Heads up | Tasked | Statement of Work (SOW) |
| Sales Driven | Bottom up | BUZZWORD BINGO (free square) | Communication | Touchpoints |
| Strategize | On the back end | Brain Storm / Mind Shower | Sustainable / Sustainability | Due dilligence |
| Marketing / Promotional Collateral | Cutting Edge | Network[ing] | Differentiation | Up to speed |