| Grow | Bottom Line | Seamless | Gap Analysis | Moving/Going Forward |
| Upside | E-tailers | Multitask[ing] | Basically | Vertical Market |
| Scale | Up to speed | BUZZWORD BINGO (free square) | Proactive | Functionality |
| Sales Driven | Elephant in the room | Conversation | Strategic | Metadata |
| Total Quality [or] Quality Driven | Omnichannel / Cross Channel | Off Site Meeting | Goal[s] | Hardball |
| Growth | Reinvigorate | Time to Market | Utilize | Acquisition |
| Viral | Ball Park | Upside | Dashboard | Sticky-ness |
| Legacy | Discovery | BUZZWORD BINGO (free square) | That being said / Having said that | Circle Back |
| Leverage | Herding Cats | Workflow | Strategic | Ownership |
| Policy[ies] | New Economy | User Friendly | Top Of The Game | Due dilligence |