| Benchmark | Client Focus[ed] | Cutting Edge | Goal[s] | Focused |
| Elevator pitch | Eyeballs | Back to the drawing board | Vertical Market | Upside |
| Best Practice | Experiences | BUZZWORD BINGO (free square) | Customer Facing | Brand[ing] |
| Walk the Talk | Go Public | Collaborate / Collaboration | Hardball | One Stop Shop |
| Pipeline | Data Mining | Skill set(s) | Workshop | Flexibility |
| Acquisition | Data Mining | Knowledge Base | Target Audience | Heads up |
| Ecosystem | Robust | Phase | Conversation | Statement of Work (SOW) |
| Vision statement | Due dilligence | BUZZWORD BINGO (free square) | Action Item / Action It | Deliverable[s] |
| Deep dive | Laser-focused | Green | Brand[ing] | Tailwind[s] |
| Pipeline | Web 2.0 / 3.0 | Best of Breed | Facilitate | ETA |