| Off the Shelf | Market Leader | Skill set(s) | Go Public | Moving/Going Forward |
| Think Outside the Box | Policy[ies] | Heavy lifting | Metrics | Synergy / Synergies |
| Up to speed | Monetize | BUZZWORD BINGO (free square) | Control Group | Dynamic |
| Buzz | Knowledge Base | Issues | Core Competency / Core Competencies | Road map |
| Solution(s) | Omnichannel / Cross Channel | Exposure | Win-win | Elephant in the room |
| Facilitate | Workflow | Reverse Engineer | Run the Numbers | Sticky-ness |
| Application Service Provider (ASP) | Total Cost of Ownership (TCO) | Run it up the flagpole | Targeted | Pushback |
| Customer Centric | Raising the Bar | BUZZWORD BINGO (free square) | Tasked | Benchmark |
| Bottom up | Customer Service | Wow Factor | Hardball | High-Level |
| Top Of The Game | Issues | Backward Compatible | Personalization | Strategic |