| Vertical Market | On Board | Service Oriented | Team Player | Mind Share |
| Landing Page[s] | Portfolio | Knowledge Base | Opportunity | Resource[s] |
| Paradigm | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Engage | Exposure |
| Cross Sell | Deploy | Experiences | Ball Park | High-Level |
| Off-line | Band-aid | Reach out | Sales Driven | E-business |
| Objectives | Skill set(s) | Drill Down | Statement of Work (SOW) | Offline |
| Targeted | In a Nutshell | E-commerce | Fast Track | Measurement |
| Core Competency / Core Competencies | Reswizzle | BUZZWORD BINGO (free square) | Resource[s] | Phase |
| Search Engine Optimization | Niche[s] | Application Service Provider (ASP) | Multitask[ing] | Prioritized |
| 30,000 foot view | Key Factor / Words | Ecosystem | Benchmark |