| Basically | Road map | Sales Driven | Perspective | Portal |
| Relevance | Control Group | Promotion | Heavy lifting | Top Of The Game |
| Metrics | Connectivity | BUZZWORD BINGO (free square) | Ecosystem | Market Leader |
| Level Playing Field | Streamline | On The Same Page | B2B | Circle Back |
| Agnostic | Statement of Work (SOW) | Back to the drawing board | A-B Testing | Google Juice |
| Compelling | Traction | Content Management | Brain Storm / Mind Shower | Re-engagement |
| Phase | Conversion | Vision statement | Best Practice | Connectivity |
| Front Lines | Reswizzle | BUZZWORD BINGO (free square) | Metrics | Total Quality [or] Quality Driven |
| Time to Market | Up-Sell | Core Competency / Core Competencies | Patent | New Economy |
| A-B Testing | High-Level | Business Opportunity | Flexibility | Monoply |