| Service Oriented | Wow Factor | Experiences | Best of Breed | Growth |
| Laser-focused | Partner | Top Of The Game | Hardball | Sticky-ness |
| Deliverable[s] | Collaborate / Collaboration | BUZZWORD BINGO (free square) | Pipeline | Real-Time |
| Project | Back to the drawing board | Fault Tolerant | Expectations | Cascade Graph |
| Strategic | Facilitate | Integration | Retention | Functionality |
| Basically | Total Cost of Ownership (TCO) | Benchmark | Convergent | Action Item / Action It |
| Solution(s) | Upside | Streamline | Ecosystem | Raising the Bar |
| Multitask[ing] | Cutting Edge | BUZZWORD BINGO (free square) | Out Source | Personalization |
| Deploy | Level Set | Mindset | Go Live | Diversity |
| Leverage | Herding Cats | Control Group | B2B | Service Oriented |