| Open Source | Band-aid | Herding Cats | Robust | Deliverable[s] |
| Elephant in the room | Lead The Field / Occupy The Field | Reconfigure | Discovery | Etched in Stone |
| Monoply | Aggregate | BUZZWORD BINGO (free square) | Service Oriented | Opportunity |
| Burn rate | Ball Park | Reswizzle | On Board | Market Window |
| Growth | Omnichannel / Cross Channel | Walk the Talk | Up to speed | Engage |
| E-commerce | Milestone | Paradigm | Turnkey | Level Playing Field |
| Success | Tailwind[s] | Technologies | One Stop Shop | Gap Analysis |
| Back to the drawing board | Strategic | BUZZWORD BINGO (free square) | User Friendly | Vertical Market |
| Off the Shelf | Best Practice | Wow Factor | Dynamic | Key Factor / Words |
| Braindump | Off Site Meeting | Ball Park | Conversation | Buzz |