| Policy[ies] | Objectives | Ownership | Patent | Goal oriented |
| Timeline(s) | Growth | Metrics | Process | Deploy |
| Heavy lifting | Up to speed | BUZZWORD BINGO (free square) | In a Nutshell | Asset[s] |
| Etched in Stone | Statement of Work (SOW) | Expectations | Value | |
| Re-engagement | Reinvigorate | Herding Cats | Legacy | Knowledge Transfer |
| Turnkey | Cost | Empower[ment] | Think Outside the Box | Differentiation |
| Touchpoints | Opportunity | Objectives | Reactivation | Experiences |
| Walk the Talk | Raising the Bar | BUZZWORD BINGO (free square) | A-B Testing | Heads up |
| Deep dive | Automated | Data Driven | Ball Park | Soup to nuts 24/7 |
| Marketing / Promotional Collateral | One to one | Ramp Up | Braindump | Proactive |