| Portal | Backward Compatible | Walk the Talk | Back-end | Bottom up |
| Prototype | Team Player | Workflow | Intellectual Property | Metadata |
| Secret sauce | Communication | BUZZWORD BINGO (free square) | Grow | Competitive |
| Bottom Line | Target Audience | Turnkey | Pipeline | Off-line |
| Tailwind[s] | Green | Drill Down | Go Live | Deploy |
| Real-Time | Basically | That being said / Having said that | Key Factor / Words | Facilitate |
| One to one | Prioritized | Bottom Line | Customer Centric | Circle the wagons |
| Advantage | Portfolio | BUZZWORD BINGO (free square) | Reswizzle | One Stop Shop |
| Ownership | Monetize | Knowledge Base | Automated | Sticky-ness |
| Drink the Kool-Aid | Core Competency / Core Competencies | Policy[ies] | Band-aid | Seamless |