| Herding Cats | Mission Critical | Segment | Convergent | Proactive |
| Followup | Game Plan | Measurement | Policy[ies] | Elephant in the room |
| Metrics | Heads up | BUZZWORD BINGO (free square) | Best of Breed | Omnichannel / Cross Channel |
| Resource[s] | Low-Hanging Fruit | Issues | Restructuring | Discovery |
| Bottom Line | Band-aid | Scale | Traction | Retention |
| Bottom up | Discovery | Customer Oriented | Big Picture | Functionality |
| Off Site Meeting | Traction | Out of the [Box | Loop] | Resource[s] | Downsize |
| Cascade Graph | Exposure | BUZZWORD BINGO (free square) | Emerging markets | Utilize |
| Off the Shelf | Due dilligence | Center of Excellence | Expectations | Performance |
| Agnostic | A-B Testing | Web 2.0 / 3.0 | Wow Factor | Lead The Field / Occupy The Field |