| Deadlines | Eyeballs | A-B Testing | Collaborate / Collaboration | Go Public |
| ETA | Diversity | Ball Park | Go Live | Non-Traditional Management |
| Conversation | Virtual / Virtualization | BUZZWORD BINGO (free square) | Workflow | Bottom up |
| Revenue | Communication | Measurement | Popup | Reinvent[ing] the wheel |
| Metrics | Market Leader | Elephant in the room | Benchmark | Experiences |
| 30,000 foot view | Non-Traditional Management | Core Competency / Core Competencies | Sales Driven | Growth |
| Level Playing Field | Laser-focused | Touch Base | Communication | Exposure |
| Omnichannel / Cross Channel | Elevator pitch | BUZZWORD BINGO (free square) | Agnostic | Agenda |
| At the end of the day | Green | Facilitate | Eyeballs | Competitive |
| Sticky-ness | Reinvent[ing] the wheel | Scenario[s] | On Board | Personalization |