| Advantage | Drill Down | Conversion | Followup | In a Nutshell |
| Action Item / Action It | Granular | Win-win | Out of the [Box | Loop] | Reach out |
| Reactivation | Resource[s] | BUZZWORD BINGO (free square) | Touchpoints | Market Window |
| Transformative | Policy[ies] | Red Flag | One to one | Emerging markets |
| Initial Assessment | Seamless | Client Focus[ed] | Demographic |
| Promotion | Lead The Field / Occupy The Field | 30,000 foot view | Reverse Engineer | Initial Assessment |
| Data Driven | Workflow | Benefit analysis | Lean In | Seamless |
| Customer Facing | Relevance | BUZZWORD BINGO (free square) | Elephant in the room | Impact[ful] |
| Scope | Objectives | Challenge[s] | Multitask[ing] | Measurement |
| Scale | Fault Tolerant | Out of the [Box | Loop] | Mission Critical | Circle the wagons |