| Reswizzle | Time to Market | Customer Facing | Workshop | Leadership |
| Road map | Reuse / Reusability | Statement of Work (SOW) | Reactivation | Center of Excellence |
| Growth | Bottom up | BUZZWORD BINGO (free square) | Raising the Bar | Data Driven |
| Conversion | Experiences | Touch Base | Total Cost of Ownership (TCO) | Double down |
| Customer Service | Lead The Field / Occupy The Field | Drop the Ball | Promotion | Big Picture |
| Acquisition | Cutting Edge | On Board | Braindump | Differentiation |
| Innovation / Innovated | Segment | Application Service Provider (ASP) | Road map | Engage |
| Strategic | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Experiences | Upside |
| Bandwidth | Client Focus[ed] | Initial Assessment | Personalization | Ownership |
| Heavy lifting | Key Factor / Words | Marketing / Promotional Collateral | Customer Oriented | Milestone |