| Solution(s) | Demographic | Go to market | Drill Down | Streamline |
| Search Engine Optimization | Heavy lifting | Cost | Best Practice | Portfolio |
| One to one | Network[ing] | BUZZWORD BINGO (free square) | Automated | Strategize |
| Herding Cats | One Stop Shop | Top down | Band-aid | Profit[ability] |
| Dashboard | Project | End to end | Cutting Edge | Data Driven |
| Convergent | Scale | Lead The Field / Occupy The Field | Business Plan | Tailwind[s] |
| Offline | Off the Shelf | Connectivity | Aggregate | Agnostic |
| Reach out | Measurement | BUZZWORD BINGO (free square) | Back-end | Ecosystem |
| Patent | New Economy | Synergy / Synergies | Functionality | Workshop |
| Cross Sell | Reswizzle | Knowledge Transfer | Goal oriented | Sales Driven |