| On Board | Back-end | Go to market | Integration | One to one |
| Brain Storm / Mind Shower | Brand[ing] | Customer Oriented | Out Source | B2B |
| High-Level | Red Flag | BUZZWORD BINGO (free square) | Target Audience | Transformative |
| Search Engine Optimization | Aggregate | Reactivation | Emerging markets | Sustainable / Sustainability |
| Reconfigure | Monetize | Targeted | Go Live | Laser-focused |
| Brand[ing] | Asset[s] | Total Cost of Ownership (TCO) | On Board | Perspective |
| Secret sauce | Knowledge Base | Focused | Off-line | Dynamic |
| Agenda | Cost | BUZZWORD BINGO (free square) | Business Opportunity | New Economy |
| Up-Sell | Red Flag | Prioritized | Game Plan | Ecosystem |
| Burn rate | Automated | Sustainable | Customer Facing | In a Nutshell |