| E-business | Heads up | Landing Page[s] | Time to Market | 30,000 foot view |
| Wow Factor | Sustainable / Sustainability | Discovery | Pipeline | Customer Centric |
| Popup | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Perspective | Utilize |
| Mission Critical | Circle the wagons | Up to speed | Drink the Kool-Aid | Restructuring |
| Sticky-ness | Reactivation | Lead The Field / Occupy The Field | Project | Service Oriented |
| Mindset | Competitive | Viral | Elephant in the room | Prototype |
| Measurement | Reswizzle | Advantage | Think Outside the Box | Open Source |
| Secret sauce | Top Of The Game | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Emerging markets |
| Challenge[s] | Re-engagement | Drink the Kool-Aid | Facilitate | Action Item / Action It |
| Monoply | Dashboard | Application Service Provider (ASP) | Fault Tolerant | Customer Service |