| Turnkey | Web 2.0 / 3.0 | Statement of Work (SOW) | Content Management | Off-line |
| Raising the Bar | Band-aid | Etched in Stone | Circle the wagons | Differentiation |
| Bandwidth | Market Window | BUZZWORD BINGO (free square) | Paradigm | B2B |
| Focused | Process | Partner | Measurement | Center of Excellence |
| Touchpoints | Drill Down | Opportunity | Go Public | Real-Time |
| Ownership | E-commerce | Metrics | Value | Data Driven |
| Retention | Back to the drawing board | Discovery | Agnostic | Legacy |
| Google Juice | Bottom up | BUZZWORD BINGO (free square) | Touch Base | Run it up the flagpole |
| Segment | Brand[ing] | Streamline | Traction | Run the Numbers |
| Road map | Raising the Bar | Team Player | Double down | Up-Sell |