| Advantage | Team Player | Client Focus[ed] | Objectives | Service Oriented |
| Brain Storm / Mind Shower | Reswizzle | Action Item / Action It | Go Public | Functionality |
| Agenda | Technologies | BUZZWORD BINGO (free square) | Emerging markets | Leverage |
| Omnichannel / Cross Channel | Empower[ment] | Sustainable | Touch Base | Compelling |
| Customer Relationship Management (CRM) | Relevance | Upside | Search Engine Optimization | Skill set(s) |
| Reuse / Reusability | E-tailers | Negotiated | Out Source | In a Nutshell |
| Reactivation | Engage | Intellectual Property | Ownership | Client Focus[ed] |
| Up to speed | Moving/Going Forward | BUZZWORD BINGO (free square) | Total Quality [or] Quality Driven | Pushback |
| Best of Breed | Burn rate | Agnostic | Real-Time | Top down |
| Heavy lifting | Top Of The Game | Transformative | Resource[s] | Revenue |