| Data Driven | Core Competency / Core Competencies | Market Window | Followup | Think Outside the Box |
| Timeline(s) | High-Level | Emerging markets | Customer Relationship Management (CRM) | Hardball |
| Prototype | B2B | BUZZWORD BINGO (free square) | Intellectual Property | Game Plan |
| Etched in Stone | Search Engine Optimization | Goal[s] | Capacity | Monetize |
| Ball Park | Reinvigorate | Cutting Edge | Circle Back | Raising the Bar |
| On Board | Low-Hanging Fruit | Capacity | Revisit | Experiences |
| Level Set | Strategy | Competitive | Solution(s) | Customer Service |
| Drop the Ball | Metrics | BUZZWORD BINGO (free square) | Robust | Band-aid |
| Data Mining | Reswizzle | Traction | No-Brainer | Walk the Talk |
| Drink the Kool-Aid | Elevator pitch | Collaborate / Collaboration | Return on Investment (ROI) | Pipeline |