| Game Plan | Non-Traditional Management | Targeted | One to one | Ecosystem |
| Strategic | Process | Double down | Lean In | Up to speed |
| Deep dive | Deliverable[s] | BUZZWORD BINGO (free square) | On the back end | Discovery |
| Customer Centric | Soup to nuts 24/7 | Control Group | Acquisition | Call to Action |
| Brand[ing] | Out of the [Box | Loop] | Experiences | Engage | Time to Market |
| Sales Driven | Downsize | That being said / Having said that | Market Leader | Market Window |
| Customer Centric | Deep dive | Etched in Stone | Competitive | Negotiated |
| Transformative | Reinvent[ing] the wheel | BUZZWORD BINGO (free square) | Off the Shelf | Customer Oriented |
| Advantage | Heads up | Reverse Engineer | Bottom up | Measurement |
| Knowledge Transfer | Data Driven | On the back end | Prototype | Go Live |