| Retention | Cascade Graph | Raising the Bar | Action Item / Action It | Reactivation |
| Functionality | Robust | Customer Centric | Top Of The Game | Team Building |
| Advantage | Intellectual Property | BUZZWORD BINGO (free square) | Upside | Measurement |
| Due dilligence | Deep dive | Segment | Strategize | Win-win |
| Negotiated | Virtual / Virtualization | Time to Market | Elevator pitch | Timeline(s) |
| Timeline(s) | Aggregate | Popup | Drop the Ball | Reinvent[ing] the wheel |
| Competitive | Green | Facilitate | Resource[s] | Paradigm |
| Tasked | Double down | BUZZWORD BINGO (free square) | Empower[ment] | Vertical Market |
| Tailwind[s] | Granular | Big Picture | Elevator pitch | One Stop Shop |
| Ownership | Exposure | Metrics | Think Outside the Box | Braindump |