| Monoply | Flexibility | Drop the Ball | Objectives | Segment |
| Milestone | Data Mining | B2B | On Board | Cascade Graph |
| Turnkey | Popup | BUZZWORD BINGO (free square) | Level Set | Automated |
| Workflow | Mind Share | Business Plan | Win-win | Leverage |
| Retention | Experiences | Monetize | Strategy | Followup |
| Go to market | Game Plan | Communication | Initial Assessment | That being said / Having said that |
| Bandwidth | Strategy | Target Audience | Seamless | Level Set |
| Best of Breed | Restructuring | BUZZWORD BINGO (free square) | Fault Tolerant | Lean In |
| Traction | Reverse Engineer | Discovery | Benefit analysis | Paradigm |
| Buzz | Intellectual Property | Solution(s) | Backward Compatible | On Board |