| Mission Critical | Market Window | Targeted | Optimization | 30,000 foot view |
| Opportunity | Workshop | Aggregate | Control Group | Back-end |
| Compelling | Followup | BUZZWORD BINGO (free square) | Laser-focused | Deep dive |
| Customer Centric | Tasked | Reinvent[ing] the wheel | Wow Factor | Emerging markets |
| Business Plan | Monoply | Agnostic | Ownership | Leadership |
| Proactive | Synergy / Synergies | Marketing / Promotional Collateral | Capacity | First to market |
| Back-end | Control Group | Diversity | Performance | Up to speed |
| Network[ing] | Asset[s] | BUZZWORD BINGO (free square) | Patent | Vertical Market |
| Strategic | Flexibility | Raising the Bar | Run the Numbers | Off-line |
| Prioritized | Due dilligence | One Stop Shop | Walk the Talk | Search Engine Optimization |