| Project | Fault Tolerant | Turnkey | Portal | Strategy |
| On Board | Granular | Data Mining | Focused | Legacy |
| Time to Market | Benefit analysis | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Up to speed |
| Strategize | Application Service Provider (ASP) | Cost | Landing Page[s] | Mission Critical |
| Service Oriented | Mind Share | Issues | Goal oriented | Front Lines |
| Automated | Revenue | Go to market | Niche[s] | Negotiated |
| Ownership | Timeline(s) | Elephant in the room | Objectives | Re-engagement |
| Basically | Integration | BUZZWORD BINGO (free square) | Total Cost of Ownership (TCO) | Statement of Work (SOW) |
| Time to Market | Knowledge Transfer | Retention | Offline | Network[ing] |
| Opportunity | Grow | Project | Return on Investment (ROI) | Fault Tolerant |