| Win-win | Policy[ies] | Objectives | Web 2.0 / 3.0 | Opportunity |
| Level Set | Heads up | Market Window | Data Driven | Deliverable[s] |
| Customer Facing | Upside | BUZZWORD BINGO (free square) | Impact[ful] | Cascade Graph |
| Reinvigorate | Timeline(s) | Secret sauce | Issues | ETA |
| No-Brainer | Benchmark | Success | Scenario[s] | Etched in Stone |
| Soup to nuts 24/7 | Customer Oriented | Connectivity | Drink the Kool-Aid | Policy[ies] |
| Data Driven | Prototype | Conversion | Conversation | Measurement |
| Herding Cats | Quick win | BUZZWORD BINGO (free square) | Network[ing] | Negotiated |
| Benchmark | Competitive | Tasked | Off Site Meeting | Critical Path / Issue |
| Basically | Real-Time | Reswizzle | Targeted | Traction |