| Web 2.0 / 3.0 | Discovery | Pipeline | Facilitate | Focused |
| Relevance | Think Outside the Box | Non-Traditional Management | Expectations | Sales Driven |
| High-Level | Dashboard | BUZZWORD BINGO (free square) | Due dilligence | Best of Breed |
| Monoply | Demographic | Revenue | Legacy | Portfolio |
| Omnichannel / Cross Channel | Optimization | Metrics | Dynamic | Transformative |
| Upside | Grow | Functionality | Open Source | Agnostic |
| Revisit | Measurement | Collaborate / Collaboration | Robust | Basically |
| Advantage | Benefit analysis | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Off the Shelf |
| Call to Action | Reach out | Turnkey | Customer Service | Laser-focused |
| E-business | Diversity | Portfolio | Resource[s] | Back to the drawing board |