| Mindset | Touchpoints | Ownership | Gap Analysis | Touch Base |
| Green | Due dilligence | E-tailers | Seamless | On The Same Page |
| Customer Oriented | Project | BUZZWORD BINGO (free square) | Best Practice | Burn rate |
| Impact[ful] | Acquisition | Pushback | Brand[ing] | Streamline |
| Asset[s] | Measurement | Go Live | Double down | Lead The Field / Occupy The Field |
| Upside | Legacy | ETA | Milestone | Up to speed |
| Expectations | Level Set | Connectivity | Flexibility | Client Focus[ed] |
| Strategic | Back to the drawing board | BUZZWORD BINGO (free square) | Hardball | Differentiation |
| Resource[s] | Sustainable | Niche[s] | On Board | One to one |
| Advantage | Experiences | Paradigm | Center of Excellence | Demographic |