| Front Lines | First to market | Due dilligence | On Board | Engage |
| Best Practice | Out Source | Web 2.0 / 3.0 | Acquisition | Relevance |
| Revenue | Bottom Line | BUZZWORD BINGO (free square) | Brand[ing] | Run the Numbers |
| Marketing / Promotional Collateral | Deep dive | Negotiated | Client Focus[ed] | |
| Reconfigure | Vision statement | Level Set | Business Opportunity | On The Same Page |
| Perspective | Engage | Off the Shelf | Client Focus[ed] | Back-end |
| Tasked | Real-Time | Pipeline | Team Player | Scope |
| Vertical Market | Retention | BUZZWORD BINGO (free square) | Growth | Agenda |
| Market Leader | Game Plan | Reswizzle | Viral | Backward Compatible |
| Critical Path / Issue | Out Source | Asset[s] | On the back end | Reverse Engineer |