| Touchpoints | Monoply | Herding Cats | Customer Centric | Compelling |
| Quick win | Cutting Edge | Vertical Market | Patent | Drill Down |
| Lean In | Workshop | BUZZWORD BINGO (free square) | Ownership | Wow Factor |
| Facilitate | Backward Compatible | Knowledge Transfer | Promotion | Marketing / Promotional Collateral |
| Restructuring | Flexibility | Traction | Data Mining | Go Public |
| Metadata | Followup | Retention | Monoply | Convergent |
| Intellectual Property | First to market | Deploy | Customer Service | Promotion |
| End to end | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | Wow Factor | Synergy / Synergies |
| At the end of the day | Aggregate | Scale | Knowledge Transfer | Integration |
| Value | Drink the Kool-Aid | Fast Track | Herding Cats | Content Management |