| Quick win | Go Live | Monoply | Relevance | That being said / Having said that |
| Reactivation | One Stop Shop | Action Item / Action It | Differentiation | Expectations |
| Center of Excellence | Call to Action | BUZZWORD BINGO (free square) | Cascade Graph | A-B Testing |
| Mind Share | Team Player | Data Mining | Measurement | Mission Critical |
| Key Factor / Words | Sticky-ness | Think Outside the Box | Web 2.0 / 3.0 | Integration |
| Mind Share | Off the Shelf | Grow | Non-Traditional Management | Go Live |
| Market Window | Revenue | Relevance | Competitive | Experiences |
| Fault Tolerant | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Goal[s] | Focused |
| Portal | Application Service Provider (ASP) | Out of the [Box | Loop] | Integration | Workshop |
| Granular | Measurement | Secret sauce | Prototype | 30,000 foot view |