| Return on Investment (ROI) | Top Of The Game | New Economy | Grow | Issues |
| Followup | Market Window | Lean In | E-commerce | Reuse / Reusability |
| Capacity | Streamline | BUZZWORD BINGO (free square) | Asset[s] | Re-engagement |
| Network[ing] | One Stop Shop | Drop the Ball | Customer Facing | Real-Time |
| Reverse Engineer | Road map | Intellectual Property | Bottom Line | Brand[ing] |
| Viral | Green | Resource[s] | Drink the Kool-Aid | Monetize |
| Retention | Pipeline | Conversion | Process | Leverage |
| Conversation | Knowledge Base | BUZZWORD BINGO (free square) | Turnkey | Popup |
| High-Level | Network[ing] | Out Source | In a Nutshell | Legacy |
| Connectivity | Personalization | Total Cost of Ownership (TCO) | Time to Market | Upside |