| Impact[ful] | Control Group | Touch Base | Profit[ability] | Knowledge Base |
| Braindump | Raising the Bar | Total Cost of Ownership (TCO) | Out Source | Circle Back |
| Off Site Meeting | Competitive | BUZZWORD BINGO (free square) | Reinvigorate | Partner |
| Go to market | Paradigm | Time to Market | Wow Factor | Prototype |
| Reswizzle | Policy[ies] | Heads up | Deadlines | Application Service Provider (ASP) |
| Conversation | B2B | Agenda | Connectivity | Total Quality [or] Quality Driven |
| Best of Breed | Ball Park | High-Level | Mindset | Relevance |
| E-commerce | Vision statement | BUZZWORD BINGO (free square) | Offline | Open Source |
| Engage | Workshop | Double down | Viral | Customer Centric |
| Strategic | Landing Page[s] | Scale | Policy[ies] | Touchpoints |