| End to end | Pushback | Ownership | Herding Cats | Cascade Graph |
| Differentiation | Elevator pitch | Best of Breed | Walk the Talk | Laser-focused |
| Proactive | Customer Oriented | BUZZWORD BINGO (free square) | Portal | |
| Convergent | Agnostic | Phase | Game Plan | Non-Traditional Management |
| Wow Factor | Reinvigorate | Target Audience | Engage | Advantage |
| Compelling | Target Audience | Up-Sell | Back-end | Go to market |
| Business Opportunity | Cutting Edge | Innovation / Innovated | Convergent | Demographic |
| Customer Oriented | Team Building | BUZZWORD BINGO (free square) | Circle Back | Experiences |
| Bottom up | Goal[s] | Offline | Core Competency / Core Competencies | Negotiated |
| Tailwind[s] | Team Player | Red Flag | Sustainable / Sustainability | Reswizzle |