| Profit[ability] | Green | Reactivation | Goal[s] | |
| Double down | Off Site Meeting | Exposure | Engage | Top down |
| Knowledge Base | Capacity | BUZZWORD BINGO (free square) | Mind Share | Run the Numbers |
| Etched in Stone | Multitask[ing] | Total Cost of Ownership (TCO) | Marketing / Promotional Collateral | Market Window |
| Revenue | Business Opportunity | Sustainable / Sustainability | E-tailers | At the end of the day |
| Moving/Going Forward | Reinvigorate | Win-win | Engage | Ball Park |
| Retention | Time to Market | Paradigm | Performance | A-B Testing |
| Real-Time | Compelling | BUZZWORD BINGO (free square) | Multitask[ing] | Convergent |
| Content Management | Go Live | Technologies | Market Window | Emerging markets |
| Fault Tolerant | Workflow | Open Source | Reuse / Reusability | Skill set(s) |