| Road map | Reinvent[ing] the wheel | Integration | Ball Park | Call to Action |
| Strategy | Discovery | Compelling | Cross Sell | Big Picture |
| Brain Storm / Mind Shower | Revisit | BUZZWORD BINGO (free square) | First to market | Lean In |
| Portal | Critical Path / Issue | Objectives | Automated | Demographic |
| Workshop | Business Plan | Real-Time | Scenario[s] | Impact[ful] |
| Quick win | Total Cost of Ownership (TCO) | Non-Traditional Management | Service Oriented | Scenario[s] |
| Conversion | Backward Compatible | Cross Sell | Burn rate | Workflow |
| Monoply | Intellectual Property | BUZZWORD BINGO (free square) | Scope | Heads up |
| Retention | Circle Back | Turnkey | A-B Testing | Restructuring |
| Exposure | Drink the Kool-Aid | Mind Share | Differentiation | Mindset |