| Paradigm | Drill Down | Go to market | Eyeballs | Perspective |
| Re-engagement | Mind Share | Utilize | Cost | Control Group |
| Diversity | Gap Analysis | BUZZWORD BINGO (free square) | Run the Numbers | High-Level |
| Scope | Promotion | Circle Back | Web 2.0 / 3.0 | Vertical Market |
| Knowledge Transfer | Bottom up | Top Of The Game | Deep dive | Off the Shelf |
| Out Source | Critical Path / Issue | Ownership | Customer Relationship Management (CRM) | Goal oriented |
| Red Flag | Discovery | Communication | Customer Centric | Scenario[s] |
| Monoply | Time to Market | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Patent |
| Proactive | Mind Share | Ramp Up | Granular | Strategy |
| Negotiated | Marketing / Promotional Collateral | Bottom Line | Double down | Legacy |