| Raising the Bar | Fault Tolerant | Tasked | Engage | Ecosystem |
| Asset[s] | Customer Facing | Core Competency / Core Competencies | Soup to nuts 24/7 | Goal[s] |
| Workshop | Off Site Meeting | BUZZWORD BINGO (free square) | Customer Oriented | Time to Market |
| Data Driven | Upside | Workflow | Value | Sustainable / Sustainability |
| Lean In | Promotion | In a Nutshell | Drink the Kool-Aid | Level Playing Field |
| Back to the drawing board | Green | Growth | Dynamic | Quick win |
| Competitive | Compelling | Heavy lifting | Solution(s) | Prioritized |
| Automated | Success | BUZZWORD BINGO (free square) | E-commerce | Benchmark |
| In a Nutshell | Reswizzle | Mind Share | Gap Analysis | Followup |
| High-Level | Raising the Bar | Road map | Touchpoints | Cross Sell |