| Measurement | Brain Storm / Mind Shower | On The Same Page | Pushback | Differentiation |
| Monoply | Business Opportunity | Reconfigure | Reach out | Fault Tolerant |
| Core Competency / Core Competencies | Heavy lifting | BUZZWORD BINGO (free square) | Prioritized | Best of Breed |
| Knowledge Transfer | Circle Back | Scenario[s] | Raising the Bar | Restructuring |
| Circle the wagons | Level Playing Field | Prototype | Drop the Ball |
| Vertical Market | Paradigm | 30,000 foot view | Lead The Field / Occupy The Field | Robust |
| Revenue | Game Plan | On the back end | Fault Tolerant | Total Cost of Ownership (TCO) |
| Streamline | Hardball | BUZZWORD BINGO (free square) | Project | |
| Opportunity | Relevance | Viral | B2B | Off-line |
| Web 2.0 / 3.0 | Deploy | Conversation | Strategize | Intellectual Property |