| Mindset | Off-line | Run it up the flagpole | Sustainable | Top down |
| Offline | Issues | Prioritized | Market Window | Restructuring |
| Pushback | Basically | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Virtual / Virtualization |
| Conversion | Total Quality [or] Quality Driven | Deliverable[s] | Level Set | Benchmark |
| Deploy | Business Opportunity | Game Plan | Metadata | Scope |
| Monoply | Phase | Empower[ment] | End to end | Etched in Stone |
| Promotion | Fast Track | Cutting Edge | Automated | Ownership |
| Best Practice | Prioritized | BUZZWORD BINGO (free square) | Opportunity | Level Set |
| Benchmark | Return on Investment (ROI) | Measurement | Competitive | Challenge[s] |
| Out of the [Box | Loop] | Focused | Retention | Exposure | Low-Hanging Fruit |