| Compelling | Bottom up | Bandwidth | Objectives | Off-line |
| Brand[ing] | Convergent | Ecosystem | Elevator pitch | Key Factor / Words |
| Tasked | Milestone | BUZZWORD BINGO (free square) | Conversation | Challenge[s] |
| Competitive | Prioritized | Time to Market | Low-Hanging Fruit | Goal oriented |
| Metrics | Re-engagement | Advantage | Raising the Bar | Phase |
| Streamline | Braindump | Profit[ability] | Leverage | Double down |
| Total Cost of Ownership (TCO) | Open Source | Experiences | Buzz | Action Item / Action It |
| Process | Exposure | BUZZWORD BINGO (free square) | Followup | Mind Share |
| Best of Breed | Opportunity | Go Live | Paradigm | ETA |
| Phase | Ball Park | Sustainable / Sustainability | Reinvigorate | Metrics |