| Application Service Provider (ASP) | Moving/Going Forward | Mindset | Raising the Bar | Advantage |
| Profit[ability] | Reinvent[ing] the wheel | Cost | Drop the Ball | Differentiation |
| Deep dive | Expectations | BUZZWORD BINGO (free square) | Communication | Benchmark |
| Technologies | Non-Traditional Management | Sustainable / Sustainability | Due dilligence | Workflow |
| Revisit | Asset[s] | Metadata | Compelling | End to end |
| Demographic | That being said / Having said that | Touchpoints | Buzz | Quick win |
| Goal oriented | Sustainable | Business Opportunity | Action Item / Action It | One Stop Shop |
| Dashboard | Connectivity | BUZZWORD BINGO (free square) | Workflow | Streamline |
| Soup to nuts 24/7 | Conversion | Experiences | Up to speed | Landing Page[s] |
| Web 2.0 / 3.0 | Market Window | Leverage | Front Lines | Followup |