| Value | Braindump | Non-Traditional Management | Landing Page[s] | Competitive |
| Critical Path / Issue | Emerging markets | Popup | Call to Action | Process |
| Personalization | Off-line | BUZZWORD BINGO (free square) | Opportunity | Metrics |
| Downsize | Prototype | Customer Service | Lean In | Reverse Engineer |
| Out of the [Box | Loop] | Total Cost of Ownership (TCO) | Laser-focused | Relevance | Off Site Meeting |
| Process | Elephant in the room | Ownership | Wow Factor | Relevance |
| Drop the Ball | Deploy | Go Live | Timeline(s) | In a Nutshell |
| Non-Traditional Management | Buzz | BUZZWORD BINGO (free square) | Scale | Mind Share |
| Best of Breed | Discovery | Demographic | Issues | Mindset |
| Communication | Data Driven | Sustainable / Sustainability | B2B | Convergent |