| Mind Share | Reinvigorate | Retention | Total Cost of Ownership (TCO) | Benchmark |
| Challenge[s] | Milestone | Goal[s] | Solution(s) | Strategize |
| Automated | Dynamic | BUZZWORD BINGO (free square) | Policy[ies] | Run the Numbers |
| Moving/Going Forward | Critical Path / Issue | Customer Oriented | Pushback | Ball Park |
| Hardball | Network[ing] | One Stop Shop | Drop the Ball | Tasked |
| Reconfigure | Double down | Herding Cats | Issues | Drop the Ball |
| Application Service Provider (ASP) | New Economy | Sticky-ness | Up to speed | Growth |
| Client Focus[ed] | Automated | BUZZWORD BINGO (free square) | Braindump | Cross Sell |
| Demographic | Goal[s] | B2B | Re-engagement | Scenario[s] |
| Elevator pitch | Reactivation | Call to Action | Reverse Engineer | Technologies |