| Retention | Conversion | Objectives | Sticky-ness | Integration |
| Elevator pitch | Ecosystem | Issues | Reuse / Reusability | Sustainable |
| Robust | Brand[ing] | BUZZWORD BINGO (free square) | Moving/Going Forward | Resource[s] |
| Focused | Market Leader | Heavy lifting | Back-end | Reactivation |
| Non-Traditional Management | Convergent | No-Brainer | One Stop Shop | Targeted |
| Benefit analysis | At the end of the day | Performance | Granular | Client Focus[ed] |
| Ramp Up | Fast Track | Niche[s] | Due dilligence | Key Factor / Words |
| Segment | Best Practice | BUZZWORD BINGO (free square) | Total Cost of Ownership (TCO) | Engage |
| Paradigm | In a Nutshell | Transformative | Grow | Communication |
| Up-Sell | Deliverable[s] | E-commerce | Revenue | Reinvent[ing] the wheel |