| Scale | Popup | Scope | Proactive | Dashboard |
| Google Juice | Issues | Buzz | Agnostic | Application Service Provider (ASP) |
| Ramp Up | Run it up the flagpole | BUZZWORD BINGO (free square) | Optimization | Patent |
| Real-Time | Reswizzle | Landing Page[s] | Reuse / Reusability | Relevance |
| Restructuring | Process | Bottom Line | Objectives | Data Driven |
| Search Engine Optimization | Virtual / Virtualization | Vertical Market | Laser-focused | Competitive |
| Objectives | Partner | New Economy | 30,000 foot view | Innovation / Innovated |
| ETA | Control Group | BUZZWORD BINGO (free square) | Workflow | Circle the wagons |
| Retention | Center of Excellence | Exposure | Cost | Client Focus[ed] |
| Bottom Line | Red Flag | Mindset | Engage | Scenario[s] |