| Quick win | Low-Hanging Fruit | On Board | Process | Resource[s] |
| Client Focus[ed] | Secret sauce | Upside | Circle Back | Lean In |
| Advantage | Communication | BUZZWORD BINGO (free square) | Deploy | Up to speed |
| Off the Shelf | Vision statement | Service Oriented | Streamline | Prototype |
| Competitive | Customer Oriented | Team Building | Market Leader | Out of the [Box | Loop] |
| Portal | Profit[ability] | Opportunity | Skill set(s) | Collaborate / Collaboration |
| Raising the Bar | Fault Tolerant | Best Practice | Automated | Data Driven |
| Omnichannel / Cross Channel | Bandwidth | BUZZWORD BINGO (free square) | Top Of The Game | Landing Page[s] |
| Strategic | Web 2.0 / 3.0 | Acquisition | Double down | Back to the drawing board |
| Competitive | Heads up | Google Juice | Business Opportunity | Upside |