| Top Of The Game | Legacy | Off-line | Monoply | Expectations |
| Paradigm | Revisit | Statement of Work (SOW) | On Board | Sticky-ness |
| Drill Down | Best Practice | BUZZWORD BINGO (free square) | Go Live | Data Driven |
| Portal | E-business | Reverse Engineer | Real-Time | One to one |
| Quick win | Touch Base | Client Focus[ed] | Compelling | Exposure |
| Road map | Focused | Client Focus[ed] | Milestone | Search Engine Optimization |
| Paradigm | Sticky-ness | Front Lines | Win-win | On The Same Page |
| Revenue | Solution(s) | BUZZWORD BINGO (free square) | Competitive | Scale |
| Mindset | Bandwidth | Differentiation | Fast Track | Deadlines |
| Advantage | Elevator pitch | One Stop Shop | No-Brainer | Re-engagement |