| Run the Numbers | Level Set | Sales Driven | Vision statement | Heavy lifting |
| Return on Investment (ROI) | Control Group | Pipeline | Customer Relationship Management (CRM) | Ball Park |
| Wow Factor | Red Flag | BUZZWORD BINGO (free square) | Game Plan | Buzz |
| Win-win | Opportunity | New Economy | Target Audience | At the end of the day |
| Touchpoints | Robust | Proactive | Grow | Policy[ies] |
| Asset[s] | Time to Market | Brand[ing] | Reswizzle | Data Mining |
| Optimization | At the end of the day | Return on Investment (ROI) | Lead The Field / Occupy The Field | Pushback |
| Fast Track | Deliverable[s] | BUZZWORD BINGO (free square) | Revenue | Timeline(s) |
| Cross Sell | Portfolio | Revisit | Compelling | Proactive |
| Customer Facing | Conversation | Business Plan | Perspective | Search Engine Optimization |