| Robust | Viral | Exposure | Top down | Out Source |
| Band-aid | Legacy | Eyeballs | Application Service Provider (ASP) | Collaborate / Collaboration |
| Backward Compatible | Lean In | BUZZWORD BINGO (free square) | Sustainable / Sustainability | Vertical Market |
| Deploy | Restructuring | Market Window | Conversation | Go Live |
| Ecosystem | Dashboard | B2B | Perspective | Patent |
| Knowledge Base | Cross Sell | Traction | Business Opportunity | Experiences |
| Synergy / Synergies | Up-Sell | Win-win | On the back end | Workshop |
| Connectivity | No-Brainer | BUZZWORD BINGO (free square) | Reswizzle | Control Group |
| Process | Go to market | Mindset | Robust | Search Engine Optimization |
| Deep dive | Wow Factor | Facilitate | Application Service Provider (ASP) | Reactivation |