| Total Cost of Ownership (TCO) | Game Plan | Re-engagement | Deliverable[s] | Ball Park |
| Solution(s) | Acquisition | Customer Relationship Management (CRM) | Benchmark | Back-end |
| Revenue | Connectivity | BUZZWORD BINGO (free square) | Critical Path / Issue | Monoply |
| Tasked | Time to Market | Customer Service | Statement of Work (SOW) | Empower[ment] |
| Run it up the flagpole | Project | Targeted | Ecosystem | Reswizzle |
| Application Service Provider (ASP) | B2B | Circle Back | Downsize | Fault Tolerant |
| Success | High-Level | Off-line | Green | Back to the drawing board |
| Data Driven | Competitive | BUZZWORD BINGO (free square) | Facilitate | Conversation |
| Re-engagement | Collaborate / Collaboration | Buzz | Double down | Integration |
| Engage | Secret sauce | Core Competency / Core Competencies | Heavy lifting | Low-Hanging Fruit |