| Pipeline | Strategy | Best Practice | Total Quality [or] Quality Driven | Monetize |
| One to one | Ownership | Sales Driven | Go Public | Leadership |
| Agnostic | Off the Shelf | BUZZWORD BINGO (free square) | Personalization | Run the Numbers |
| Niche[s] | Prototype | Profit[ability] | Opportunity | Center of Excellence |
| Drill Down | Hardball | Goal[s] | Partner | Out Source |
| Negotiated | Benefit analysis | Total Cost of Ownership (TCO) | Burn rate | Reach out |
| Discovery | On the back end | Center of Excellence | Personalization | Streamline |
| Engage | Perspective | BUZZWORD BINGO (free square) | Client Focus[ed] | Sustainable / Sustainability |
| Low-Hanging Fruit | Conversation | Multitask[ing] | Reuse / Reusability | Action Item / Action It |
| Go Live | Experiences | Phase | Focused | Cutting Edge |