| No-Brainer | Web 2.0 / 3.0 | Experiences | Core Competency / Core Competencies | Agnostic |
| Off-line | Perspective | Content Management | Best Practice | Niche[s] |
| Intellectual Property | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Ramp Up | Personalization |
| Application Service Provider (ASP) | Reach out | Due dilligence | Solution(s) | Legacy |
| Elephant in the room | Out of the [Box | Loop] | Engage | Touch Base | Target Audience |
| Personalization | Buzz | Knowledge Base | Timeline(s) | Service Oriented |
| Portal | Search Engine Optimization | Acquisition | Synergy / Synergies | Basically |
| Marketing / Promotional Collateral | In a Nutshell | BUZZWORD BINGO (free square) | Technologies | Connectivity |
| Benchmark | One Stop Shop | Heads up | Client Focus[ed] | Strategic |
| Exposure | Traction | Performance | One to one | Emerging markets |