| Initial Assessment | Band-aid | Real-Time | Statement of Work (SOW) | Front Lines |
| Monoply | Landing Page[s] | Soup to nuts 24/7 | Issues | Robust |
| Sustainable | Level Set | BUZZWORD BINGO (free square) | Mind Share | Fast Track |
| Tailwind[s] | Optimization | Marketing / Promotional Collateral | Offline | Circle Back |
| Empower[ment] | Sustainable / Sustainability | At the end of the day | Go Public | Cross Sell |
| Return on Investment (ROI) | Measurement | Drink the Kool-Aid | Market Window | Off Site Meeting |
| Drill Down | 30,000 foot view | Marketing / Promotional Collateral | Agnostic | Level Set |
| Top Of The Game | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Connectivity | Out Source |
| Quick win | Convergent | Reconfigure | Bottom up | Followup |
| Customer Facing | Moving/Going Forward | Demographic | Target Audience | Strategize |