| Policy[ies] | Action Item / Action It | End to end | Return on Investment (ROI) | Hardball |
| Search Engine Optimization | Prototype | Portal | On The Same Page | Connectivity |
| Benefit analysis | Lean In | BUZZWORD BINGO (free square) | Segment | Best Practice |
| Viral | Issues | Prioritized | Reinvigorate | E-tailers |
| Focused | Reswizzle | Win-win | Advantage |
| Monetize | Bottom up | Leverage | Proactive | Profit[ability] |
| Big Picture | Application Service Provider (ASP) | Innovation / Innovated | Policy[ies] | Total Quality [or] Quality Driven |
| Secret sauce | Retention | BUZZWORD BINGO (free square) | Challenge[s] | Walk the Talk |
| Customer Service | Issues | Win-win | Workshop | Cascade Graph |
| Knowledge Base | Workflow | Burn rate | Cadence Call | Cutting Edge |