| Google Juice | Market Window | Relevance | First to market | Knowledge Transfer |
| Impact[ful] | Facilitate | Ramp Up | Data Driven | Center of Excellence |
| Transformative | Upside | BUZZWORD BINGO (free square) | On the back end | Big Picture |
| Brand[ing] | Issues | Cross Sell | Customer Relationship Management (CRM) | Heavy lifting |
| Patent | Front Lines | Reinvent[ing] the wheel | Utilize | Collaborate / Collaboration |
| Process | Value | Performance | 30,000 foot view | Capacity |
| Google Juice | Reinvent[ing] the wheel | Guidance | Gap Analysis | Total Cost of Ownership (TCO) |
| Reconfigure | Quick win | BUZZWORD BINGO (free square) | E-tailers | Partner |
| High-Level | Go to market | Moving/Going Forward | Policy[ies] | Strategic |
| Robust | Drop the Ball | Empower[ment] | Negotiated | Workflow |