| E-business | No-Brainer | Connectivity | Retention | Acquisition |
| Deliverable[s] | Guidance | Goal[s] | Touch Base | Virtual / Virtualization |
| Expectations | Ball Park | BUZZWORD BINGO (free square) | Ramp Up | Strategize |
| Search Engine Optimization | Due dilligence | B2B | Traction | Quick win |
| Objectives | Strategic | Compelling | Relevance | Front Lines |
| Cross Sell | Marketing / Promotional Collateral | Functionality | Portfolio | Heavy lifting |
| Up-Sell | Off-line | Best of Breed | Reswizzle | Traction |
| A-B Testing | Service Oriented | BUZZWORD BINGO (free square) | Portal | Pipeline |
| Deploy | Strategy | Tasked | Scope | Success |
| Agenda | Grow | Facilitate | Raising the Bar | Solution(s) |