| High-Level | Brain Storm / Mind Shower | Center of Excellence | Pushback | Touch Base |
| First to market | Real-Time | Monetize | Sticky-ness | E-tailers |
| Knowledge Base | User Friendly | BUZZWORD BINGO (free square) | Band-aid | Quick win |
| Green | Statement of Work (SOW) | Granular | Lead The Field / Occupy The Field | Open Source |
| Benefit analysis | Content Management | Cross Sell | Double down | Gap Analysis |
| Elevator pitch | Integration | Turnkey | Raising the Bar | Open Source |
| Business Plan | One to one | Retention | Ownership | Go Live |
| Project | High-Level | BUZZWORD BINGO (free square) | B2B | Landing Page[s] |
| Drill Down | Ball Park | Band-aid | Elephant in the room | Competitive |
| Growth | Granular | Control Group | That being said / Having said that | Fast Track |