| Walk the Talk | Knowledge Base | Cascade Graph | Connectivity | Popup |
| Timeline(s) | Agenda | Heavy lifting | Opportunity | Exposure |
| Moving/Going Forward | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Drink the Kool-Aid | Customer Relationship Management (CRM) |
| Revenue | Paradigm | Deploy | Value | Goal[s] |
| Project | Buzz | Time to Market | Out Source | Cross Sell |
| Bottom up | Soup to nuts 24/7 | Integration | 30,000 foot view | Quick win |
| Convergent | Retention | Level Playing Field | Opportunity | Transformative |
| Collaborate / Collaboration | Innovation / Innovated | BUZZWORD BINGO (free square) | Market Leader | Up-Sell |
| Cross Sell | Front Lines | Total Quality [or] Quality Driven | Brand[ing] | Performance |
| Call to Action | Portfolio | Control Group | Touchpoints | Acquisition |