| Success | In a Nutshell | Sustainable / Sustainability | Negotiated | Scenario[s] |
| Vision statement | Issues | Measurement | Exposure | Retention |
| Drill Down | Raising the Bar | BUZZWORD BINGO (free square) | Bottom up | Cascade Graph |
| Run it up the flagpole | Deliverable[s] | Go Public | Revenue | Guidance |
| Back-end | Customer Service | Red Flag | Double down | Cost |
| Impact[ful] | Customer Facing | One to one | Google Juice | Prototype |
| Negotiated | Strategize | Sticky-ness | Customer Centric | Fast Track |
| Demographic | Intellectual Property | BUZZWORD BINGO (free square) | Double down | Expectations |
| Streamline | One Stop Shop | Reswizzle | End to end | Niche[s] |
| Traction | Pipeline | Diversity | Data Driven | Guidance |