| Facilitate | Off the Shelf | Patent | Market Leader | Issues |
| Exposure | Technologies | Emerging markets | Initial Assessment | Functionality |
| Key Factor / Words | Relevance | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Lean In |
| Solution(s) | Discovery | Non-Traditional Management | Benchmark | Level Playing Field |
| Skill set(s) | Scale | Target Audience | Drink the Kool-Aid |
| Reswizzle | Hardball | Convergent | Growth | Think Outside the Box |
| Facilitate | Portfolio | Backward Compatible | Followup | E-tailers |
| Burn rate | Buzz | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Circle Back |
| Bottom up | Run it up the flagpole | Game Plan | Omnichannel / Cross Channel | Customer Oriented |
| Partner | Back to the drawing board | Action Item / Action It | Center of Excellence | Moving/Going Forward |