| Engage | Go Live | On The Same Page | Upside | Profit[ability] |
| Due dilligence | Customer Oriented | Traction | Guidance | Pipeline |
| Knowledge Transfer | Skill set(s) | BUZZWORD BINGO (free square) | Eyeballs | Off the Shelf |
| Sustainable / Sustainability | Critical Path / Issue | Run the Numbers | Followup | Compelling |
| User Friendly | Objectives | Synergy / Synergies | Streamline | Action Item / Action It |
| Ownership | Partner | Mission Critical | Guidance | Conversation |
| Demographic | Personalization | Granular | Transformative | Business Plan |
| Web 2.0 / 3.0 | Key Factor / Words | BUZZWORD BINGO (free square) | Offline | Emerging markets |
| Heads up | Resource[s] | Backward Compatible | Timeline(s) | Heavy lifting |
| Promotion | One to one | Bottom Line | Expectations | Viral |