| Open Source | Metrics | Restructuring | Gap Analysis | Sticky-ness |
| Emerging markets | Perspective | Sustainable / Sustainability | High-Level | Success |
| Mission Critical | Downsize | BUZZWORD BINGO (free square) | Bottom Line | Cadence Call |
| Business Plan | Statement of Work (SOW) | Connectivity | Total Cost of Ownership (TCO) | Demographic |
| Up to speed | Partner | Data Mining | Goal oriented | Laser-focused |
| Aggregate | Workflow | Focused | Search Engine Optimization | Monetize |
| Technologies | Reconfigure | Partner | Run the Numbers | Communication |
| Eyeballs | Top Of The Game | BUZZWORD BINGO (free square) | Content Management | Restructuring |
| Cadence Call | Agnostic | Web 2.0 / 3.0 | Phase | Reinvigorate |
| Deliverable[s] | Knowledge Base | Real-Time | Impact[ful] | First to market |