| Technologies | Pipeline | Team Building | Relevance | Demographic |
| Success | Back-end | Center of Excellence | Phase | Issues |
| Deliverable[s] | Value | BUZZWORD BINGO (free square) | Revenue | Re-engagement |
| Differentiation | Secret sauce | Deep dive | Out Source | Upside |
| No-Brainer | One to one | Automated | Sticky-ness | Negotiated |
| Brain Storm / Mind Shower | Sustainable / Sustainability | E-tailers | Tasked | Automated |
| Vertical Market | Soup to nuts 24/7 | Customer Service | Buzz | Team Building |
| Sticky-ness | Bottom Line | BUZZWORD BINGO (free square) | Scope | Reinvigorate |
| Band-aid | Omnichannel / Cross Channel | Go Public | Robust | Workflow |
| High-Level | Innovation / Innovated | Time to Market | Guidance | Leverage |