| Retention | Niche[s] | Off-line | Portal | Competitive |
| Vertical Market | That being said / Having said that | One to one | Impact[ful] | Seamless |
| Workflow | Mind Share | BUZZWORD BINGO (free square) | Knowledge Base | Client Focus[ed] |
| High-Level | Reswizzle | Win-win | Back-end | Measurement |
| On The Same Page | Cutting Edge | Team Player | Omnichannel / Cross Channel | Guidance |
| Exposure | Buzz | Go Public | Project | Walk the Talk |
| Reinvigorate | Sales Driven | Granular | Profit[ability] | Transformative |
| Communication | Cutting Edge | BUZZWORD BINGO (free square) | Go to market | Segment |
| Monoply | Drop the Ball | Laser-focused | Cross Sell | Reverse Engineer |
| Discovery | Reinvent[ing] the wheel | Total Cost of Ownership (TCO) | Mission Critical | Gap Analysis |