| Experiences | Marketing / Promotional Collateral | Communication | Touch Base | Metadata |
| Connectivity | Process | Herding Cats | Burn rate | Challenge[s] |
| Issues | Compelling | BUZZWORD BINGO (free square) | Client Focus[ed] | Agenda |
| Laser-focused | One Stop Shop | Value | Reswizzle | Timeline(s) |
| Intellectual Property | In a Nutshell | Patent | Drop the Ball | Touchpoints |
| Deliverable[s] | Green | Sticky-ness | Team Player | Off the Shelf |
| Monetize | Experiences | Real-Time | Drink the Kool-Aid | Run it up the flagpole |
| Reconfigure | Go Live | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Proactive |
| Customer Centric | Cross Sell | E-business | Optimization | Market Window |
| Pushback | Center of Excellence | Profit[ability] | Mission Critical | Performance |