| Content Management | Restructuring | Exposure | Perspective | Vision statement |
| Discovery | One to one | Secret sauce | Landing Page[s] | Mission Critical |
| Off Site Meeting | Portfolio | BUZZWORD BINGO (free square) | Engage | Partner |
| Cadence Call | Up-Sell | Bottom up | Negotiated | Personalization |
| One Stop Shop | Fault Tolerant | Conversation | Red Flag | Diversity |
| Eyeballs | Upside | Elevator pitch | End to end | Mission Critical |
| Fast Track | Prioritized | Tailwind[s] | First to market | Emerging markets |
| Out Source | Lean In | BUZZWORD BINGO (free square) | Up-Sell | Up to speed |
| Flexibility | Market Window | Top down | Web 2.0 / 3.0 | Targeted |
| Pushback | Market Leader | Strategy | Utilize | Application Service Provider (ASP) |