| Quick win | Scale | Transformative | Partner | Goal oriented |
| Guidance | Key Factor / Words | Solution(s) | Leadership | Perspective |
| Discovery | Reconfigure | BUZZWORD BINGO (free square) | Road map | Network[ing] |
| Scenario[s] | Omnichannel / Cross Channel | Demographic | No-Brainer | Sales Driven |
| Ramp Up | Hardball | Drink the Kool-Aid | Innovation / Innovated | Team Player |
| Knowledge Transfer | Advantage | Revisit | Control Group | Team Player |
| Virtual / Virtualization | ETA | Goal oriented | Team Building | Project |
| Go Public | Impact[ful] | BUZZWORD BINGO (free square) | Business Opportunity | Compelling |
| Out Source | Dashboard | Knowledge Base | Customer Relationship Management (CRM) | Top down |
| Hardball | Reinvigorate | Initial Assessment | Vision statement | Cross Sell |