| Wow Factor | Dashboard | Etched in Stone | Level Playing Field | Fault Tolerant |
| Ball Park | Gap Analysis | Success | Control Group | Google Juice |
| Knowledge Base | Basically | BUZZWORD BINGO (free square) | Reinvigorate | Niche[s] |
| Go Public | Reach out | Profit[ability] | Action Item / Action It | First to market |
| Best Practice | Agnostic | Web 2.0 / 3.0 | Guidance | Paradigm |
| Deliverable[s] | Profit[ability] | Milestone | Client Focus[ed] | Customer Centric |
| Viral | Compelling | Heavy lifting | Moving/Going Forward | Niche[s] |
| Out of the [Box | Loop] | Goal oriented | BUZZWORD BINGO (free square) | Level Set | Facilitate |
| Differentiation | Marketing / Promotional Collateral | Circle Back | Benchmark | Cadence Call |
| Laser-focused | Think Outside the Box | One Stop Shop | Deadlines | Skill set(s) |