| Low-Hanging Fruit | Performance | Service Oriented | Red Flag | Ecosystem |
| Monoply | Business Opportunity | Customer Centric | Market Leader | One to one |
| 30,000 foot view | Viral | BUZZWORD BINGO (free square) | Retention | Strategic |
| Goal[s] | Real-Time | Statement of Work (SOW) | Deadlines | Level Set |
| Grow | Drop the Ball | Mind Share | Circle Back | Elevator pitch |
| Business Plan | Best of Breed | Paradigm | Game Plan | Sales Driven |
| Mission Critical | Customer Facing | Go Live | Popup | Exposure |
| Convergent | Benchmark | BUZZWORD BINGO (free square) | Level Playing Field | Fault Tolerant |
| Resource[s] | Application Service Provider (ASP) | Green | Prototype | Re-engagement |
| Communication | Statement of Work (SOW) | Hardball | Braindump | Top down |