| Perspective | Go Public | Client Focus[ed] | Segment | Heavy lifting |
| Sticky-ness | Market Leader | Goal[s] | Open Source | |
| Mindset | Benefit analysis | BUZZWORD BINGO (free square) | Strategic | Run the Numbers |
| Level Set | Reconfigure | Customer Facing | Reswizzle | Impact[ful] |
| A-B Testing | On Board | Go Live | Revisit | Best of Breed |
| Prioritized | End to end | Knowledge Base | Team Building | Core Competency / Core Competencies |
| Impact[ful] | Traction | Back-end | Backward Compatible | Skill set(s) |
| Mind Share | Up-Sell | BUZZWORD BINGO (free square) | Go to market | Ownership |
| Emerging markets | Seamless | Compelling | Reuse / Reusability | Total Quality [or] Quality Driven |
| Popup | Go Public | Functionality | Sales Driven | Integration |