| Exposure | Multitask[ing] | Process | Grow | Workflow |
| Streamline | Functionality | Workshop | Green | Agnostic |
| Total Cost of Ownership (TCO) | Aggregate | BUZZWORD BINGO (free square) | Capacity | Benefit analysis |
| Reuse / Reusability | Diversity | Cross Sell | E-business | Conversion |
| Cascade Graph | Ramp Up | Web 2.0 / 3.0 | Acquisition | Soup to nuts 24/7 |
| Convergent | Strategy | Process | Deploy | Client Focus[ed] |
| Tailwind[s] | Fault Tolerant | Target Audience | Upside | Prototype |
| Control Group | Gap Analysis | BUZZWORD BINGO (free square) | Demographic | Data Mining |
| Objectives | Reach out | Offline | Metadata | Open Source |
| Legacy | Guidance | Competitive | Measurement | Off Site Meeting |