| Objectives | Control Group | Touchpoints | Off the Shelf | Utilize |
| Optimization | Leverage | Core Competency / Core Competencies | Gap Analysis | Relevance |
| Think Outside the Box | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Cadence Call | Robust |
| Monetize | Network[ing] | Reverse Engineer | Real-Time | Data Driven |
| Game Plan | Negotiated | Green | Up to speed | Go to market |
| Milestone | Vision statement | Game Plan | Sustainable / Sustainability | Reswizzle |
| Off-line | Up-Sell | Growth | Sales Driven | On the back end |
| Level Set | First to market | BUZZWORD BINGO (free square) | Laser-focused | Leadership |
| Issues | Goal[s] | Market Leader | Emerging markets | Traction |
| Content Management | Relevance | Band-aid | Sticky-ness | Goal oriented |