| Pipeline | Return on Investment (ROI) | Conversation | Win-win | Communication |
| Wow Factor | Soup to nuts 24/7 | Viral | Customer Centric | Raising the Bar |
| Quick win | Off the Shelf | BUZZWORD BINGO (free square) | Metadata | Search Engine Optimization |
| Total Cost of Ownership (TCO) | Leadership | Data Driven | At the end of the day | Non-Traditional Management |
| Strategic | Dashboard | Focused | Bottom Line | Up-Sell |
| In a Nutshell | Braindump | 30,000 foot view | Double down | Patent |
| Lead The Field / Occupy The Field | Web 2.0 / 3.0 | Seamless | Core Competency / Core Competencies | Target Audience |
| Wow Factor | E-tailers | BUZZWORD BINGO (free square) | Drop the Ball | Cross Sell |
| Ecosystem | Data Driven | Strategic | Workflow | Green |
| No-Brainer | Drill Down | Laser-focused | Customer Facing | Reach out |