| Sticky-ness | Quick win | Win-win | Fast Track | Center of Excellence |
| Measurement | Timeline(s) | Personalization | Customer Oriented | Off the Shelf |
| Mission Critical | Impact[ful] | BUZZWORD BINGO (free square) | Client Focus[ed] | Top down |
| Deep dive | Success | Skill set(s) | Seamless | Team Building |
| Circle the wagons | Knowledge Base | Prioritized | Pushback | Leverage |
| Target Audience | Cutting Edge | Benchmark | Transformative | Fault Tolerant |
| Customer Centric | Reconfigure | Best of Breed | Exposure | Benefit analysis |
| Cadence Call | Collaborate / Collaboration | BUZZWORD BINGO (free square) | Challenge[s] | Herding Cats |
| Sustainable / Sustainability | Expectations | Off the Shelf | Team Player | Mindset |
| Deploy | Viral | Grow | Soup to nuts 24/7 | Metadata |