| Wow Factor | Quick win | Bottom Line | Cost | Moving/Going Forward |
| Challenge[s] | Patent | Search Engine Optimization | Control Group | Open Source |
| Agnostic | Compelling | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Due dilligence |
| Vision statement | Automated | Web 2.0 / 3.0 | Focused | Business Opportunity |
| Touch Base | Elevator pitch | Metrics | Run it up the flagpole | Portal |
| Functionality | Resource[s] | Data Mining | E-commerce | Empower[ment] |
| Tasked | Process | Customer Service | Customer Relationship Management (CRM) | Reconfigure |
| Front Lines | Fault Tolerant | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Solution(s) |
| Policy[ies] | Double down | Think Outside the Box | Mindset | Pushback |
| On The Same Page | Mind Share | Out Source | Perspective | Backward Compatible |