| Functionality | Skill set(s) | Total Cost of Ownership (TCO) | Deep dive | Service Oriented |
| Market Leader | Seamless | Pipeline | End to end | Gap Analysis |
| Action Item / Action It | Customer Centric | BUZZWORD BINGO (free square) | Reactivation | Automated |
| Intellectual Property | Return on Investment (ROI) | In a Nutshell | Touchpoints | Resource[s] |
| Backward Compatible | Sales Driven | Cross Sell | Knowledge Base | Think Outside the Box |
| Functionality | Mission Critical | Utilize | Synergy / Synergies | First to market |
| Real-Time | Pipeline | Green | Convergent | Brain Storm / Mind Shower |
| Diversity | Touch Base | BUZZWORD BINGO (free square) | Value | Upside |
| Prototype | Elephant in the room | Deploy | Solution(s) | Restructuring |
| Core Competency / Core Competencies | Metadata | Knowledge Transfer | User Friendly | Data Driven |