| Experiences | E-business | Mind Share | Pushback | Capacity |
| Milestone | Win-win | Solution(s) | Skill set(s) | Landing Page[s] |
| Heavy lifting | Vision statement | BUZZWORD BINGO (free square) | Market Leader | Customer Centric |
| Buzz | Reactivation | Lean In | One Stop Shop | Control Group |
| Exposure | On the back end | Brand[ing] | Off-line | Data Driven |
| Reach out | Perspective | Reactivation | Utilize | Due dilligence |
| Level Set | Up-Sell | Deep dive | Proactive | Heads up |
| Hardball | Deadlines | BUZZWORD BINGO (free square) | Emerging markets | Demographic |
| Strategy | Center of Excellence | Popup | Customer Relationship Management (CRM) | Heavy lifting |
| Business Plan | Marketing / Promotional Collateral | Promotion | End to end | Gap Analysis |