| Cadence Call | Eyeballs | Deploy | Bottom Line | E-tailers |
| Reswizzle | Sticky-ness | Leverage | Brain Storm / Mind Shower | Integration |
| Followup | Up to speed | BUZZWORD BINGO (free square) | Compelling | Business Opportunity |
| Convergent | Robust | Phase | Advantage | Portfolio |
| Monetize | Metrics | End to end | Demographic | Cutting Edge |
| Milestone | Negotiated | Business Opportunity | Brain Storm / Mind Shower | Back-end |
| One to one | Low-Hanging Fruit | Intellectual Property | Popup | Downsize |
| 30,000 foot view | Circle the wagons | BUZZWORD BINGO (free square) | Run it up the flagpole | Road map |
| Metadata | Engage | Raising the Bar | Data Mining | Statement of Work (SOW) |
| Top down | Landing Page[s] | Benefit analysis | Prototype | Best of Breed |