| Personalization | On The Same Page | Landing Page[s] | Paradigm | Mindset |
| On Board | Open Source | Back-end | Drop the Ball | Sticky-ness |
| Traction | Center of Excellence | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Benefit analysis |
| Metadata | Go Live | Customer Relationship Management (CRM) | Upside | Elevator pitch |
| In a Nutshell | Revenue | Best of Breed | Level Playing Field | Impact[ful] |
| Drop the Ball | Success | Big Picture | Timeline(s) | Service Oriented |
| Acquisition | Raising the Bar | Herding Cats | Facilitate | Burn rate |
| Virtual / Virtualization | Differentiation | BUZZWORD BINGO (free square) | Data Mining | Targeted |
| Basically | Capacity | Grow | Total Cost of Ownership (TCO) | Elephant in the room |
| Reinvigorate | Pipeline | Skill set(s) | Downsize | Issues |