| Metrics | Asset[s] | Agenda | Target Audience | Raising the Bar |
| Flexibility | Seamless | Tasked | Omnichannel / Cross Channel | Level Set |
| Competitive | Utilize | BUZZWORD BINGO (free square) | Legacy | Double down |
| B2B | Dashboard | Mission Critical | Leadership | Deploy |
| Lean In | Initial Assessment | Service Oriented | Reuse / Reusability | Granular |
| Center of Excellence | Discovery | Soup to nuts 24/7 | Timeline(s) | Due dilligence |
| Resource[s] | Data Driven | Capacity | Search Engine Optimization | Ecosystem |
| On Board | Connectivity | BUZZWORD BINGO (free square) | Key Factor / Words | Guidance |
| Etched in Stone | Partner | Vertical Market | Intellectual Property | Quick win |
| Band-aid | Team Building | Ramp Up | Back to the drawing board | Up-Sell |