| Data Mining | Reactivation | Granular | Promotion | Off the Shelf |
| E-business | Game Plan | Relevance | Think Outside the Box | Prototype |
| Eyeballs | Ecosystem | BUZZWORD BINGO (free square) | Prioritized | Cascade Graph |
| Phase | Skill set(s) | Offline | Customer Oriented | Low-Hanging Fruit |
| Cross Sell | Road map | Top Of The Game | Connectivity | Scenario[s] |
| Network[ing] | Empower[ment] | B2B | Legacy | Exposure |
| Prioritized | Out Source | Offline | Agnostic | Time to Market |
| Relevance | Sales Driven | BUZZWORD BINGO (free square) | Vertical Market | Proactive |
| Market Leader | Total Cost of Ownership (TCO) | Road map | Benefit analysis | Red Flag |
| Control Group | Automated | Touch Base | First to market | Objectives |