| Landing Page[s] | Reuse / Reusability | Top Of The Game | Phase | Performance |
| E-commerce | Project | Out of the [Box | Loop] | Go to market | Level Playing Field |
| Grow | Flexibility | BUZZWORD BINGO (free square) | One Stop Shop | Business Plan |
| Exposure | Brain Storm / Mind Shower | Re-engagement | Ownership | Turnkey |
| User Friendly | Data Driven | Brand[ing] | Bottom up |
| Knowledge Base | Customer Centric | Multitask[ing] | Reach out | Web 2.0 / 3.0 |
| Collaborate / Collaboration | Herding Cats | Customer Relationship Management (CRM) | Drink the Kool-Aid | Pipeline |
| Turnkey | No-Brainer | BUZZWORD BINGO (free square) | Automated | Intellectual Property |
| Lead The Field / Occupy The Field | Top down | Reinvigorate | Transformative | Challenge[s] |
| Policy[ies] | Mindset | Pushback | Technologies | Metrics |