| Process | Cross Sell | Utilize | Ball Park | Functionality |
| Key Factor / Words | A-B Testing | Expectations | Compelling | Timeline(s) |
| Best Practice | Guidance | BUZZWORD BINGO (free square) | Drop the Ball | Wow Factor |
| Success | Team Building | Soup to nuts 24/7 | Goal oriented | Hardball |
| Win-win | Ecosystem | Granular | Best of Breed | Restructuring |
| Resource[s] | In a Nutshell | Facilitate | Retention | Patent |
| Transformative | Reconfigure | Laser-focused | On the back end | On The Same Page |
| Benefit analysis | Open Source | BUZZWORD BINGO (free square) | Target Audience | E-tailers |
| Landing Page[s] | Elephant in the room | Drill Down | Team Player | Customer Service |
| Gap Analysis | Secret sauce | Call to Action | Challenge[s] | Cutting Edge |