| Go to market | Deadlines | Vertical Market | Offline | Reconfigure |
| Road map | Top Of The Game | Ownership | Run it up the flagpole | Cascade Graph |
| Aggregate | Run the Numbers | BUZZWORD BINGO (free square) | Workshop | One to one |
| Heavy lifting | Statement of Work (SOW) | Negotiated | Initial Assessment | Search Engine Optimization |
| Due dilligence | Lead The Field / Occupy The Field | Low-Hanging Fruit | Market Window | Data Mining |
| Timeline(s) | That being said / Having said that | Dynamic | Think Outside the Box | Personalization |
| Resource[s] | Agnostic | Phase | Negotiated | Google Juice |
| Performance | Monoply | BUZZWORD BINGO (free square) | Mindset | Knowledge Base |
| Critical Path / Issue | Wow Factor | Top Of The Game | Back to the drawing board | Bottom Line |
| Customer Service | Double down | Prioritized | Portfolio | Eyeballs |