| Bandwidth | Issues | Portfolio | In a Nutshell | Empower[ment] |
| Flexibility | Deliverable[s] | Call to Action | Customer Oriented | Marketing / Promotional Collateral |
| Tailwind[s] | Sticky-ness | BUZZWORD BINGO (free square) | Dashboard | Game Plan |
| Hardball | Conversation | Demographic | Customer Centric | A-B Testing |
| Automated | Streamline | Deploy | Win-win | Reach out |
| Collaborate / Collaboration | Granular | Action Item / Action It | Touchpoints | |
| Big Picture | Sales Driven | Success | Top Of The Game | Return on Investment (ROI) |
| Market Window | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Tasked | Objectives |
| Traction | Targeted | Impact[ful] | Issues | Wow Factor |
| Fault Tolerant | Integration | Skill set(s) | Band-aid | Mind Share |