| Reinvent[ing] the wheel | Traction | Scope | Target Audience | Web 2.0 / 3.0 |
| Agnostic | Drill Down | Go Live | Lean In | Reactivation |
| Herding Cats | Real-Time | BUZZWORD BINGO (free square) | Leverage | Initial Assessment |
| Top Of The Game | Reconfigure | Back-end | Discovery | Sticky-ness |
| Action Item / Action It | Off Site Meeting | Control Group | Objectives | Out of the [Box | Loop] |
| Gap Analysis | Landing Page[s] | Business Opportunity | Monetize | Top Of The Game |
| Drink the Kool-Aid | Out of the [Box | Loop] | Customer Facing | Prioritized | Portfolio |
| Road map | Cross Sell | BUZZWORD BINGO (free square) | Bottom Line | Deploy |
| Top down | Compelling | Mind Share | Time to Market | Empower[ment] |
| Collaborate / Collaboration | Client Focus[ed] | Sustainable / Sustainability | High-Level | Market Leader |