| Deadlines | Reinvent[ing] the wheel | Top down | Turnkey | Prioritized |
| Braindump | Agenda | On The Same Page | Functionality | Win-win |
| A-B Testing | Value | BUZZWORD BINGO (free square) | Initial Assessment | Flexibility |
| Conversion | Strategic | Deliverable[s] | Double down | Performance |
| Data Driven | Heads up | Patent | Milestone | Followup |
| Search Engine Optimization | Initial Assessment | Big Picture | Optimization | Value |
| Dashboard | Buzz | Eyeballs | Issues | Best Practice |
| Timeline(s) | Metrics | BUZZWORD BINGO (free square) | Level Playing Field | Real-Time |
| Laser-focused | Utilize | Center of Excellence | Competitive | Guidance |
| On Board | Viral | Portal | Deep dive | Negotiated |