| Intellectual Property | Ownership | Control Group | Off Site Meeting | Heads up |
| Best Practice | Cost | Advantage | Strategize | Moving/Going Forward |
| Brand[ing] | Prototype | BUZZWORD BINGO (free square) | Portal | On The Same Page |
| Promotion | On the back end | Legacy | Collaborate / Collaboration | Team Building |
| Robust | Fault Tolerant | Re-engagement | Up-Sell | A-B Testing |
| Innovation / Innovated | Aggregate | Center of Excellence | Statement of Work (SOW) | Market Window |
| Off-line | ETA | Technologies | Phase | Scale |
| Monetize | Prioritized | BUZZWORD BINGO (free square) | Content Management | Personalization |
| Big Picture | Facilitate | Core Competency / Core Competencies | Lean In | Skill set(s) |
| Action Item / Action It | Advantage | Go to market | Proactive | Workflow |