| Workshop | Turnkey | E-business | Ecosystem | Strategy |
| Connectivity | Google Juice | Bottom Line | Personalization | Mission Critical |
| 30,000 foot view | User Friendly | BUZZWORD BINGO (free square) | Market Leader | Innovation / Innovated |
| Traction | Leadership | Customer Centric | Raising the Bar | Niche[s] |
| Challenge[s] | Tasked | Performance | Heads up | Conversion |
| Segment | Scenario[s] | Ramp Up | Deploy | Secret sauce |
| Deep dive | Customer Service | Statement of Work (SOW) | That being said / Having said that | Omnichannel / Cross Channel |
| Data Mining | Re-engagement | BUZZWORD BINGO (free square) | Integration | Process |
| Gap Analysis | Sticky-ness | Conversion | Up-Sell | Partner |
| Experiences | Initial Assessment | Buzz | Communication | Landing Page[s] |