| Back to the drawing board | Skill set(s) | Milestone | Deliverable[s] | Prototype |
| Open Source | Reactivation | Business Plan | Up to speed | Customer Centric |
| Revisit | Scope | BUZZWORD BINGO (free square) | Service Oriented | Think Outside the Box |
| Experiences | Competitive | Buzz | Cascade Graph | |
| Collaborate / Collaboration | Upside | Virtual / Virtualization | Engage | On Board |
| Cost | New Economy | Total Cost of Ownership (TCO) | Band-aid | E-business |
| Landing Page[s] | Etched in Stone | Guidance | Focused | Action Item / Action It |
| Timeline(s) | E-tailers | BUZZWORD BINGO (free square) | Competitive | Buzz |
| Mind Share | Go Public | Challenge[s] | Revenue | Reverse Engineer |
| Intellectual Property | Backward Compatible | Prototype | On Board | Level Set |