| Flexibility | Vision statement | Reconfigure | Revisit | Agnostic |
| Total Cost of Ownership (TCO) | Perspective | E-commerce | Challenge[s] | Landing Page[s] |
| Reuse / Reusability | Statement of Work (SOW) | BUZZWORD BINGO (free square) | A-B Testing | Performance |
| Go to market | Functionality | Market Leader | In a Nutshell | Turnkey |
| Growth | Personalization | Opportunity | Engage | Customer Service |
| Secret sauce | Capacity | Reinvigorate | Flexibility | Revenue |
| Eyeballs | Reverse Engineer | Negotiated | Burn rate | Open Source |
| Agenda | One to one | BUZZWORD BINGO (free square) | Project | Elephant in the room |
| Policy[ies] | Agnostic | Buzz | Run the Numbers | Web 2.0 / 3.0 |
| Action Item / Action It | Diversity | Synergy / Synergies | Deploy | Customer Facing |