| Circle Back | Landing Page[s] | Green | Growth | Reverse Engineer |
| Phase | Mind Share | Lead The Field / Occupy The Field | Strategize | Application Service Provider (ASP) |
| Data Mining | Monetize | BUZZWORD BINGO (free square) | Key Factor / Words | Due dilligence |
| Market Leader | Level Playing Field | On Board | Demographic | Metadata |
| Prototype | Connectivity | Mindset | Dynamic | Return on Investment (ROI) |
| Sticky-ness | Targeted | Experiences | Reswizzle | Tasked |
| Restructuring | Customer Oriented | Focused | Soup to nuts 24/7 | Total Cost of Ownership (TCO) |
| Brain Storm / Mind Shower | Time to Market | BUZZWORD BINGO (free square) | Popup | Aggregate |
| Metadata | Technologies | Proactive | Service Oriented | |
| Asset[s] | Strategy | Road map | Scenario[s] | Grow |