| Sticky-ness | Raising the Bar | Green | Goal[s] | Out Source |
| Aggregate | Functionality | Secret sauce | Deploy | Laser-focused |
| Bandwidth | Streamline | BUZZWORD BINGO (free square) | Project | Paradigm |
| Milestone | Virtual / Virtualization | Eyeballs | Marketing / Promotional Collateral | Cross Sell |
| Optimization | Low-Hanging Fruit | Target Audience | Strategy | Leadership |
| Customer Oriented | Agnostic | Low-Hanging Fruit | Ownership | 30,000 foot view |
| Advantage | Fault Tolerant | Followup | Reinvent[ing] the wheel | Go Public |
| Guidance | Innovation / Innovated | BUZZWORD BINGO (free square) | Team Player | Competitive |
| Elephant in the room | Business Plan | Reverse Engineer | On Board | Secret sauce |
| Critical Path / Issue | Marketing / Promotional Collateral | Bandwidth | Customer Centric | Laser-focused |