| Control Group | Fault Tolerant | Circle the wagons | Road map | One to one |
| Ball Park | Market Window | Offline | Asset[s] | Conversation |
| New Economy | Business Plan | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Diversity |
| Growth | Go Public | Braindump | Leadership | Pushback |
| Transformative | Differentiation | Portal | Integration | Facilitate |
| Web 2.0 / 3.0 | Diversity | Eyeballs | Critical Path / Issue | Business Plan |
| One Stop Shop | Brand[ing] | Red Flag | Segment | Back to the drawing board |
| Leverage | Phase | BUZZWORD BINGO (free square) | Go Live | Sustainable / Sustainability |
| Customer Relationship Management (CRM) | Secret sauce | Scale | Conversation | Benefit analysis |
| Ownership | Mission Critical | Level Set | Key Factor / Words | Elevator pitch |