| Herding Cats | Optimization | Proactive | Grow | Tasked |
| Service Oriented | Control Group | Center of Excellence | Objectives | First to market |
| Legacy | Hardball | BUZZWORD BINGO (free square) | Open Source | Market Leader |
| Prototype | Total Quality [or] Quality Driven | Team Building | Scenario[s] | Band-aid |
| Followup | Traction | Content Management | Deploy | Vision statement |