| Granular | Knowledge Base | Bottom Line | Fault Tolerant | Go Live |
| Value | Re-engagement | Benchmark | Buzz | Dashboard |
| Assets | Google Juice | BUZZWORD BINGO (free square) | Automated | Revenue |
| Milestone | Strategize | Pushback | Team Building | Reinvent[ing] the wheel |
| Portal | Go to market | Ownership | Touchpoints | Followup |
| Challenge[s] | Walk the Talk | Content Management | Prioritized | Process |
| Level Set | Upside | Popup | Strategic | Revenue |
| Segment | High-Level | BUZZWORD BINGO (free square) | Think Outside the Box | Ball Park |
| Go Live | Customer Relationship Management (CRM) | Control Group | Restructuring | Cross Sell |
| Pipeline | Time to Market | Conversion | Touchpoints | Leverage |