| Green | Cutting Edge | Double down | Portfolio | Center of Excellence |
| Core Competency / Core Competencies | Vertical Market | Timeline(s) | Market Leader | Backward Compatible |
| Leadership | E-tailers | BUZZWORD BINGO (free square) | No-Brainer | Multitask[ing] |
| Patent | Convergent | Basically | Aggregate | Walk the Talk |
| Facilitate | Optimization | Goal oriented | Ramp Up | Impact[ful] |
| New Economy | Automated | Quick win | Virtual / Virtualization | Sustainable |
| Asset[s] | Brain Storm / Mind Shower | Conversation | Goal[s] | Off-line |
| Ball Park | Basically | BUZZWORD BINGO (free square) | Growth | Tailwind[s] |
| Best of Breed | Monoply | Business Plan | Application Service Provider (ASP) | Target Audience |
| Expectations | Focused | Workflow | Turnkey | Diversity |