| Forced Buy | Reach | Tagline | Media Buy | Click Through Rate |
| Splash Page | Branding | Display | Impressions | Greeking |
| Creative Director | Tear Sheets | ADVERTISING BINGO (free square) | Return on Investment (ROI) | Advertorial |
| Production Request | Account Executive | Request for Proposal (RFP) | Creative Brief | Soft Sell |
| In-column | Media Kit | Copywriting | Rate Card | Banner |