| Request for Proposal (RFP) | Media Kit | Campaign | Production Request | Forced Buy |
| Creative Brief | Impressions | Creative Director | Splash Page | Branding |
| Tagline | Copywriting | ADVERTISING BINGO (free square) | Soft Sell | Account Executive |
| Click Through Rate | Advertorial | In-column | Reach | Return on Investment (ROI) |
| Frequency | Banner | Rate Card | Tear Sheets | Greeking |