| Display | In-column | Creative Director | Soft Sell | Return on Investment (ROI) |
| Tear Sheets | Reach | Impressions | Copywriting | Click Through Rate |
| Greeking | Campaign | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Media Kit |
| Media Buy | Account Executive | Advertorial | Rate Card | Forced Buy |
| Branding | Tagline | Creative Brief | Banner | Splash Page |
| Tear Sheets | Impressions | Account Executive | Display | Click Through Rate |
| Return on Investment (ROI) | Campaign | Frequency | Forced Buy | Creative Brief |
| Media Kit | Tagline | ADVERTISING BINGO (free square) | Copywriting | Rate Card |
| Production Request | In-column | Branding | Creative Director | Media Buy |
| Advertorial | Banner | Reach | Splash Page | Soft Sell |