| Relevance | Measurement | Marketing / Promotional Collateral | Cascade Graph | E-tailers |
| Reconfigure | Promotion | Etched in Stone | Go Live | Best of Breed |
| User Friendly | Niche[s] | BULLSHIT BINGO (free square) | Monetize | Paradigm |
| Issues | Project | Goal[s] | Scale | On the back end |
| E-commerce | Ecosystem | Leverage | A-B Testing | Functionality |