| E-commerce | Policy[ies] | Application Service Provider (ASP) | Proactive | Real-Time |
| Customer Relationship Management (CRM) | Paradigm | Project | A-B Testing | Multitask[ing] |
| Cross Sell | Braindump | BULLSHIT BINGO (free square) | Expectations | Control Group |
| Customer Facing | Grow | Road map | Collaborate | Scale |
| Reactivation | Herding Cats | Cost | Red Flag | Legacy |