| Scale | Milestone | Emerging markets | Off-line | Quick win |
| Customer Relationship Management (CRM) | Search Engine Optimization | Metrics | Strategize | Process |
| Portal | Upside | BUZZWORD BINGO (free square) | Granular | Double down |
| Perspective | Success | Action Item / Action It | Front Lines | Experiences |
| Web 2.0 / 3.0 | Synergy / Synergies | Engage | Elephant in the room | Tailwind[s] |
| Double down | Heavy lifting | Milestone | Upside | Wow Factor |
| Performance | Prioritized | Ecosystem | Off Site Meeting | Customer Facing |
| Circle the wagons | Portfolio | BUZZWORD BINGO (free square) | Ball Park | Advantage |
| Run the Numbers | Resource[s] | Search Engine Optimization | Moving/Going Forward | Soup to nuts 24/7 |
| Business Opportunity | Cost | Real-Time | First to market | Total Cost of Ownership (TCO) |