| Ecosystem | Benchmark | Open Source | Ownership | Marketing / Promotional Collateral |
| Technologies | Sticky-ness | Discovery | Team Building | Integration |
| 30,000 foot view | Conversation | BUZZWORD BINGO (free square) | Sustainable / Sustainability | Run it up the flagpole |
| Reach out | Leverage | Front Lines | Promotion | Optimization |
| Portfolio | Hardball | Top Of The Game | Innovation / Innovated | Pushback |
| Discovery | Emerging markets | Sales Driven | Cost | Benefit analysis |
| Game Plan | Convergent | Traction | Road map | Policy[ies] |
| Innovation / Innovated | Buzz | BUZZWORD BINGO (free square) | Reconfigure | No-Brainer |
| Offline | Run it up the flagpole | Cross Sell | Communication | Opportunity |
| Retention | Deadlines | Growth | Capacity | Vision statement |