| In a Nutshell | First to market | Brand[ing] | Team Building | Target Audience |
| Elephant in the room | Deep dive | Time to Market | Critical Path / Issue | Center of Excellence |
| Top down | Relevance | BUZZWORD BINGO (free square) | Customer Centric | Level Set |
| Business Plan | Up to speed | Convergent | Pushback | Reconfigure |
| Marketing / Promotional Collateral | Off-line | Landing Page[s] | Dynamic | Success |
| 30,000 foot view | Asset[s] | Drill Down | Upside | Legacy |
| Fault Tolerant | Out of the [Box | Loop] | Portal | Elevator pitch | Green |
| On the back end | Proactive | BUZZWORD BINGO (free square) | Quick win | Front Lines |
| Omnichannel / Cross Channel | Low-Hanging Fruit | Offline | Lean In | Initial Assessment |
| Emerging markets | Virtual / Virtualization | Game Plan | Timeline(s) | Revenue |