| Total Quality [or] Quality Driven | Knowledge Base | Herding Cats | Capacity | Touchpoints |
| Partner | Deliverable[s] | Benchmark | Upside | Niche[s] |
| Buzz | Promotion | BUZZWORD BINGO (free square) | Optimization | Connectivity |
| Service Oriented | Level Set | First to market | Experiences | Gap Analysis |
| Initial Assessment | Emerging markets | Go Public | Reactivation | Statement of Work (SOW) |
| Profit[ability] | Mindset | Popup | Monetize | Etched in Stone |
| Sustainable | Value | Ecosystem | Non-Traditional Management | Off Site Meeting |
| Advantage | Capacity | BUZZWORD BINGO (free square) | Utilize | Dashboard |
| Resource[s] | Conversation | Scenario[s] | Hardball | Goal[s] |
| Lean In | Data Driven | Reverse Engineer | Network[ing] | Burn rate |