| Off-line | Lead The Field / Occupy The Field | Eyeballs | Challenge[s] | Revisit |
| Customer Facing | Legacy | Discovery | Upside | Relevance |
| High-Level | Call to Action | BUZZWORD BINGO (free square) | Competitive | Policy[ies] |
| Data Mining | Critical Path / Issue | Core Competency / Core Competencies | User Friendly | Experiences |
| Target Audience | Vertical Market | Followup | Portal | Connectivity |
| Network[ing] | Aggregate | Automated | Search Engine Optimization | Application Service Provider (ASP) |
| Touchpoints | E-business | Strategize | Scale | Mission Critical |
| Dynamic | Bottom up | BUZZWORD BINGO (free square) | Workflow | Agnostic |
| Goal oriented | Objectives | Milestone | Key Factor / Words | Dashboard |
| Retention | In a Nutshell | A-B Testing | E-commerce | Double down |