| Basically | Segment | Personalization | Red Flag | Aggregate |
| Total Cost of Ownership (TCO) | Phase | Deliverable[s] | Band-aid | Front Lines |
| Initial Assessment | Elevator pitch | BUZZWORD BINGO (free square) | Opportunity | Conversation |
| Think Outside the Box | Revenue | Top down | Sticky-ness | Emerging markets |
| Promotion | Best Practice | Brain Storm / Mind Shower | Lean In | Level Playing Field |
| Virtual / Virtualization | Transformative | Key Factor / Words | Braindump | Benchmark |
| Basically | That being said / Having said that | Game Plan | Up to speed | Convergent |
| Differentiation | Touchpoints | BUZZWORD BINGO (free square) | Intellectual Property | Objectives |
| Action Item / Action It | Cadence Call | Sticky-ness | Moving/Going Forward | Revenue |
| Reswizzle | Marketing / Promotional Collateral | Burn rate | Deadlines | Off the Shelf |