| Utilize | Project | Initial Assessment | Bottom up | Moving/Going Forward |
| Issues | Retention | Raising the Bar | Technologies | Go Public |
| Team Building | B2B | BUZZWORD BINGO (free square) | Best of Breed | Reinvent[ing] the wheel |
| Solution(s) | Etched in Stone | Asset[s] | Differentiation | Reverse Engineer |
| Level Set | Proactive | Double down | Ecosystem | Circle Back |
| First to market | Strategize | Sustainable / Sustainability | Quick win | Reinvigorate |
| Intellectual Property | Targeted | Bottom Line | Deploy | Competitive |
| Up-Sell | Focused | BUZZWORD BINGO (free square) | Google Juice | Run it up the flagpole |
| Drill Down | Run the Numbers | Empower[ment] | Knowledge Base | Differentiation |
| Real-Time | Revisit | Sticky-ness | On the back end | Dynamic |