| Burn rate | Quick win | Challenge[s] | Game Plan | Dynamic |
| Partner | Market Leader | Customer Centric | Network[ing] | E-commerce |
| Measurement | Go to market | BUZZWORD BINGO (free square) | Google Juice | Hardball |
| Acquisition | Up-Sell | Lean In | Transformative | Drill Down |
| Negotiated | Deadlines | Ownership | Gap Analysis | Exposure |
| Emerging markets | Compelling | Advantage | Customer Oriented | Phase |
| Double down | Mindset | Touchpoints | One Stop Shop | Open Source |
| Value | Capacity | BUZZWORD BINGO (free square) | Reverse Engineer | No-Brainer |
| Cutting Edge | Total Cost of Ownership (TCO) | Strategic | Revisit | Utilize |
| Exposure | Connectivity | Lead The Field / Occupy The Field | High-Level | Knowledge Transfer |