| Upside | Workflow | Lead The Field / Occupy The Field | Mind Share | Tasked |
| Burn rate | Touch Base | Customer Relationship Management (CRM) | Web 2.0 / 3.0 | Best Practice |
| Wow Factor | Initial Assessment | BUZZWORD BINGO (free square) | Reswizzle | Service Oriented |
| Reconfigure | Resource[s] | Cost | Lean In | Double down |
| Green | Drink the Kool-Aid | ETA | Objectives | Downsize |
| 30,000 foot view | Asset[s] | Due dilligence | Emerging markets | Go Public |
| Utilize | Convergent | Open Source | Demographic | Sticky-ness |
| Lean In | Client Focus[ed] | BUZZWORD BINGO (free square) | Transformative | End to end |
| Buzz | Double down | Basically | Restructuring | Search Engine Optimization |
| Portfolio | Resource[s] | Solution(s) | Ecosystem | Knowledge Transfer |