| Relevance | Re-engagement | Go Public | Ball Park | Reinvigorate |
| Critical Path / Issue | Granular | Portal | Scope | Elephant in the room |
| Traction | Due dilligence | BUZZWORD BINGO (free square) | Reconfigure | Optimization |
| Basically | Cost | Secret sauce | Mission Critical | Workshop |
| Discovery | Project | Deep dive | Landing Page[s] | Customer Oriented |
| Laser-focused | Optimization | Heads up | Perspective | Customer Relationship Management (CRM) |
| Prototype | Upside | Open Source | Cross Sell | Vertical Market |
| Segment | Burn rate | BUZZWORD BINGO (free square) | Benchmark | Lead The Field / Occupy The Field |
| ETA | Reconfigure | Network[ing] | Best of Breed | Sustainable / Sustainability |
| Mindset | Non-Traditional Management | Traction | Connectivity | Automated |