| Search Engine Optimization | Best Practice | Diversity | Benefit analysis | Sticky-ness |
| Relevance | Top down | Quick win | Low-Hanging Fruit | Customer Centric |
| Backward Compatible | Circle Back | BUZZWORD BINGO (free square) | Perspective | Benchmark |
| Scope | Asset[s] | Ramp Up | Niche[s] | Objectives |
| Reactivation | Road map | Innovation / Innovated | Reinvigorate | Value |
| Reactivation | Search Engine Optimization | Level Playing Field | One to one | Opportunity |
| Core Competency / Core Competencies | Upside | Big Picture | Conversion | Followup |
| Drink the Kool-Aid | Real-Time | BUZZWORD BINGO (free square) | That being said / Having said that | Elevator pitch |
| Action Item / Action It | Dashboard | Business Plan | Policy[ies] | Patent |
| Performance | Virtual / Virtualization | Grow | Reinvent[ing] the wheel | New Economy |