| Touchpoints | Best Practice | Pipeline | Band-aid | Deploy |
| Skill set(s) | Connectivity | Resource[s] | Raising the Bar | E-business |
| Off-line | Mind Share | BUZZWORD BINGO (free square) | Promotion | Cost |
| Optimization | Utilize | Seamless | Prioritized | Level Playing Field |
| Network[ing] | Measurement | Back to the drawing board | Integration | B2B |
| Back-end | Competitive | Deadlines | Run the Numbers | Data Driven |
| Vertical Market | Etched in Stone | Success | ETA | Differentiation |
| Facilitate | Initial Assessment | BUZZWORD BINGO (free square) | Timeline(s) | Seamless |
| Prioritized | Business Opportunity | Opportunity | Exposure | Bandwidth |
| Touch Base | New Economy | Solution(s) | E-commerce | Conversion |