| Optimization | Paradigm | Cross Sell | Reuse / Reusability | Double down |
| Control Group | Up-Sell | Content Management | Emerging markets | Communication |
| Capacity | Segment | BUZZWORD BINGO (free square) | Traction | Time to Market |
| Convergent | Game Plan | Resource[s] | Deliverable[s] | E-business |
| Vertical Market | Wow Factor | Niche[s] | Bandwidth | Process |
| Expectations | Followup | Exposure | Real-Time | Growth |
| Prioritized | Aggregate | Sales Driven | Network[ing] | Mission Critical |
| Discovery | A-B Testing | BUZZWORD BINGO (free square) | Go to market | Low-Hanging Fruit |
| Communication | Success | Perspective | Capacity | Business Opportunity |
| Level Playing Field | Upside | Deep dive | Elephant in the room | Grow |