| Front Lines | Portal | Re-engagement | High-Level | Measurement |
| Non-Traditional Management | Off Site Meeting | Intellectual Property | Conversation | Sustainable / Sustainability |
| Proactive | Granular | BUZZWORD BINGO (free square) | Red Flag | Solution(s) |
| Ramp Up | Customer Relationship Management (CRM) | Value | Ball Park | Green |
| On the back end | Fault Tolerant | Double down | Real-Time | Think Outside the Box |
| Value | Strategize | Asset[s] | High-Level | On Board |
| Search Engine Optimization | Streamline | One to one | Sales Driven | E-commerce |
| Bandwidth | End to end | BUZZWORD BINGO (free square) | Workflow | Personalization |
| Secret sauce | Relevance | Lead The Field / Occupy The Field | Sticky-ness | Open Source |
| Connectivity | Reverse Engineer | Cadence Call | Automated | Raising the Bar |