| Workflow | Off-line | Engage | Deploy | Big Picture |
| Timeline(s) | Laser-focused | Granular | Empower[ment] | Followup |
| Touchpoints | Dashboard | BUZZWORD BINGO (free square) | Offline | Phase |
| Grow | No-Brainer | Center of Excellence | On the back end | Market Window |
| Red Flag | Emerging markets | Issues | Tasked | Mindset |
| Vertical Market | Google Juice | Deadlines | Objectives | Dynamic |
| Negotiated | Off the Shelf | Granular | Followup | Leverage |
| Total Cost of Ownership (TCO) | Reverse Engineer | BUZZWORD BINGO (free square) | Growth | Emerging markets |
| Opportunity | Heads up | Knowledge Transfer | Critical Path / Issue | Metrics |
| Reinvigorate | Agnostic | Elevator pitch | Collaborate / Collaboration | Quick win |