| Business Plan | Demographic | Revisit | Technologies | Game Plan |
| Customer Relationship Management (CRM) | Mind Share | Aggregate | Brand[ing] | Burn rate |
| Action Item / Action It | Business Opportunity | BUZZWORD BINGO (free square) | Wow Factor | Customer Oriented |
| Discovery | Benefit analysis | Challenge[s] | Mindset | Agnostic |
| Expectations | Sustainable / Sustainability | Vision statement | Reuse / Reusability | E-business |
| Return on Investment (ROI) | Touchpoints | 30,000 foot view | Customer Service | Prototype |
| Brain Storm / Mind Shower | Sales Driven | A-B Testing | E-business | Drill Down |
| User Friendly | Best Practice | BUZZWORD BINGO (free square) | Policy[ies] | Big Picture |
| Burn rate | Metadata | Reconfigure | Real-Time | Quick win |
| Search Engine Optimization | Negotiated | Monetize | Viral | No-Brainer |