| Deep dive | Big Picture | Gap Analysis | Brand[ing] | B2B |
| Data Driven | Goal oriented | Client Focus[ed] | E-tailers | Portal |
| Challenge[s] | Up-Sell | BUZZWORD BINGO (free square) | High-Level | Expectations |
| Aggregate | Negotiated | Win-win | Conversion | Compelling |
| On The Same Page | Metrics | Objectives | Conversation | Measurement |
| Etched in Stone | On the back end | Metrics | Vision statement | Ownership |
| New Economy | Capacity | Measurement | Key Factor / Words | Level Set |
| Time to Market | Action Item / Action It | BUZZWORD BINGO (free square) | Asset[s] | Win-win |
| Hardball | Ramp Up | Mind Share | Laser-focused | Competitive |
| Burn rate | On Board | Buzz | Customer Centric | Band-aid |