| Offline | Reinvent[ing] the wheel | E-tailers | Discovery | E-commerce |
| Ball Park | Reactivation | Circle the wagons | Client Focus[ed] | Policy[ies] |
| Customer Relationship Management (CRM) | Moving/Going Forward | BUZZWORD BINGO (free square) | Value | Measurement |
| Flexibility | Customer Service | Reuse / Reusability | Core Competency / Core Competencies | Etched in Stone |
| Demographic | Center of Excellence | Sales Driven | Leverage | Up-Sell |
| Proactive | Downsize | Compelling | Customer Service | Road map |
| Virtual / Virtualization | Differentiation | Raising the Bar | On Board | Reuse / Reusability |
| Resource[s] | Control Group | BUZZWORD BINGO (free square) | Prioritized | Discovery |
| Target Audience | Run the Numbers | Flexibility | Deliverable[s] | Seamless |
| Band-aid | Vertical Market | Team Player | Reinvent[ing] the wheel | Brand[ing] |