| Negotiated | Control Group | Scale | Buzz | Time to Market |
| Herding Cats | Total Quality [or] Quality Driven | Vision statement | Tailwind[s] | Re-engagement |
| Strategic | Utilize | BUZZWORD BINGO (free square) | Revisit | Call to Action |
| Green | Upside | Due dilligence | Reactivation | Non-Traditional Management |
| Scenario[s] | Top down | Workflow | Intellectual Property | Deadlines |
| Herding Cats | Conversation | Secret sauce | Challenge[s] | Convergent |
| Marketing / Promotional Collateral | Offline | Reinvent[ing] the wheel | Popup | On the back end |
| Policy[ies] | Run it up the flagpole | BUZZWORD BINGO (free square) | Scope | Business Opportunity |
| Transformative | Red Flag | 30,000 foot view | Collaborate / Collaboration | Knowledge Transfer |
| Level Playing Field | Target Audience | Solution(s) | Off the Shelf | Cutting Edge |