| Pipeline | Seamless | Opportunity | Brand[ing] | Walk the Talk |
| Team Player | Bottom up | Streamline | Google Juice | Time to Market |
| Wow Factor | Metrics | BUZZWORD BINGO (free square) | Profit[ability] | Data Driven |
| Diversity | Service Oriented | Value | Targeted | Exposure |
| Policy[ies] | Tasked | Network[ing] | Utilize | Viral |
| Team Player | Soup to nuts 24/7 | E-tailers | No-Brainer | Agnostic |
| Pipeline | Acquisition | E-commerce | One to one | Granular |
| Service Oriented | User Friendly | BUZZWORD BINGO (free square) | Back to the drawing board | Partner |
| Scale | Total Quality [or] Quality Driven | Mind Share | Niche[s] | Flexibility |
| Target Audience | Monetize | Low-Hanging Fruit | Functionality | Vision statement |