| New Economy | Personalization | Etched in Stone | Robust | Service Oriented |
| Restructuring | Drop the Ball | Skill set(s) | Go Live | User Friendly |
| Deadlines | Utilize | BUZZWORD BINGO (free square) | Raising the Bar | Workflow |
| E-tailers | Demographic | On Board | Customer Facing | Business Opportunity |
| Strategy | 30,000 foot view | Open Source | Scope | Capacity |
| Traction | Bottom up | Aggregate | Mission Critical | Off the Shelf |
| Backward Compatible | Etched in Stone | Technologies | Green | Optimization |
| On the back end | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Best of Breed | Reswizzle |
| Run it up the flagpole | Center of Excellence | Top Of The Game | Opportunity | Level Set |
| Hardball | Customer Oriented | Downsize | Phase | Lean In |