| Sticky-ness | Lean In | Laser-focused | Objectives | Opportunity |
| Team Building | Solution(s) | Wow Factor | Competitive | Resource[s] |
| Innovation / Innovated | Conversion | BUZZWORD BINGO (free square) | Reinvigorate | Discovery |
| One Stop Shop | No-Brainer | Total Cost of Ownership (TCO) | Benefit analysis | Ownership |
| High-Level | Re-engagement | Touchpoints | Prioritized | Negotiated |
| Deep dive | Exposure | Facilitate | Top down | Out Source |
| Soup to nuts 24/7 | Solution(s) | Raising the Bar | Granular | |
| Heavy lifting | Retention | BUZZWORD BINGO (free square) | Fault Tolerant | Goal oriented |
| Braindump | Focused | Opportunity | Call to Action | Go Live |
| Phase | Bandwidth | Niche[s] | Business Opportunity | Network[ing] |