| Up-Sell | Market Window | Open Source | Discovery | Moving/Going Forward |
| Etched in Stone | Total Cost of Ownership (TCO) | Content Management | That being said / Having said that | Level Set |
| Reuse / Reusability | Key Factor / Words | BUZZWORD BINGO (free square) | Seamless | Touch Base |
| Patent | Benchmark | Asset[s] | Mindset | Heavy lifting |
| At the end of the day | E-tailers | Time to Market | Level Playing Field | Pushback |
| Demographic | Go to market | Collaborate / Collaboration | Go Live | Elephant in the room |
| Profit[ability] | Front Lines | Walk the Talk | Think Outside the Box | Touch Base |
| Back to the drawing board | Business Opportunity | BUZZWORD BINGO (free square) | Experiences | Team Player |
| Aggregate | Seamless | Buzz | Grow | Functionality |
| Capacity | One Stop Shop | Granular | Best of Breed | Solution(s) |