| Touchpoints | Connectivity | Utilize | Eyeballs | Touch Base |
| Client Focus[ed] | Collaborate / Collaboration | Transformative | Agnostic | |
| Business Plan | Perspective | BUZZWORD BINGO (free square) | Off Site Meeting | Conversion |
| On the back end | Customer Oriented | New Economy | Promotion | Ecosystem |
| Green | Brain Storm / Mind Shower | Top down | Facilitate | A-B Testing |
| Intellectual Property | Web 2.0 / 3.0 | Walk the Talk | Challenge[s] | Diversity |
| Quick win | Benefit analysis | ETA | Non-Traditional Management | Sustainable |
| Measurement | Gap Analysis | BUZZWORD BINGO (free square) | Network[ing] | Customer Facing |
| No-Brainer | Ball Park | Perspective | End to end | B2B |
| Elephant in the room | Reactivation | Value | Offline | Partner |