| Vertical Market | Client Focus[ed] | Paradigm | Back to the drawing board | Differentiation |
| Lead The Field / Occupy The Field | Data Driven | Ownership | Wow Factor | Metrics |
| Milestone | Restructuring | BUZZWORD BINGO (free square) | Secret sauce | Solution(s) |
| Application Service Provider (ASP) | Dashboard | Focused | Think Outside the Box | Flexibility |
| Drink the Kool-Aid | Synergy / Synergies | Innovation / Innovated | Big Picture | Bottom up |
| Customer Relationship Management (CRM) | Leverage | Seamless | E-business | Cadence Call |
| Innovation / Innovated | Agnostic | Relevance | Personalization | Portfolio |
| Back-end | E-tailers | BUZZWORD BINGO (free square) | Go Public | Best of Breed |
| Search Engine Optimization | Deadlines | Upside | Critical Path / Issue | Emerging markets |
| Knowledge Transfer | Eyeballs | Pushback | Circle the wagons | Go to market |