| Collaborate / Collaboration | Brain Storm / Mind Shower | Prototype | Scale | Monoply |
| Go Public | Retention | Deliverable[s] | Google Juice | Road map |
| Paradigm | Demographic | BUZZWORD BINGO (free square) | Customer Service | Relevance |
| Reverse Engineer | Call to Action | Transformative | Reswizzle | Policy[ies] |
| Web 2.0 / 3.0 | Tailwind[s] | Automated | Best of Breed | Market Window |
| End to end | Web 2.0 / 3.0 | Fast Track | Red Flag | Action Item / Action It |
| Best of Breed | Value | Sustainable / Sustainability | Content Management | Grow |
| Monetize | Bottom up | BUZZWORD BINGO (free square) | Reverse Engineer | Game Plan |
| Revenue | Control Group | Reinvent[ing] the wheel | Customer Service | Revisit |
| Process | Strategy | Vertical Market | New Economy | Emerging markets |