| Mindset | Market Leader | Deploy | Strategize | Portfolio |
| Transformative | Sustainable / Sustainability | Landing Page[s] | Optimization | Prototype |
| Re-engagement | Front Lines | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Empower[ment] |
| Reach out | Drink the Kool-Aid | Collaborate / Collaboration | Restructuring | Business Opportunity |
| Statement of Work (SOW) | E-business | Sales Driven | Heads up | Downsize |
| Reinvent[ing] the wheel | Conversion | On the back end | Landing Page[s] | Value |
| Paradigm | Tasked | Collaborate / Collaboration | Due dilligence | Project |
| Ecosystem | Center of Excellence | BUZZWORD BINGO (free square) | Fast Track | Heavy lifting |
| Optimization | Mission Critical | Herding Cats | Run it up the flagpole | Hardball |
| Deep dive | No-Brainer | Key Factor / Words | One Stop Shop | Ramp Up |