| Reach out | Legacy | Revisit | High-Level | Capacity |
| Deliverable[s] | Timeline(s) | Target Audience | Initial Assessment | Hardball |
| At the end of the day | Heavy lifting | BUZZWORD BINGO (free square) | Braindump | Empower[ment] |
| Buzz | Band-aid | Drink the Kool-Aid | Service Oriented | Followup |
| Aggregate | Sustainable | Off the Shelf | Deadlines | Diversity |
| Capacity | Negotiated | Benchmark | High-Level | Tasked |
| Measurement | Sustainable | Band-aid | A-B Testing | Scale |
| Control Group | Metadata | BUZZWORD BINGO (free square) | Strategic | Benefit analysis |
| Walk the Talk | Revisit | Cadence Call | Service Oriented | Phase |
| Market Window | Agnostic | No-Brainer | Road map | Wow Factor |