| Revenue | Cadence Call | Facilitate | Conversation | Optimization |
| Web 2.0 / 3.0 | Monetize | Out Source | Acquisition | Knowledge Transfer |
| Leadership | Timeline(s) | BUZZWORD BINGO (free square) | Call to Action | Band-aid |
| Pushback | Reuse / Reusability | Guidance | Run the Numbers | Communication |
| Patent | Fault Tolerant | Tailwind[s] | Opportunity | Intellectual Property |
| Cross Sell | E-tailers | Strategic | Deliverable[s] | Paradigm |
| Growth | Synergy / Synergies | Communication | Differentiation | Scale |
| Fault Tolerant | Followup | BUZZWORD BINGO (free square) | Robust | Google Juice |
| Advantage | Cadence Call | Timeline(s) | Popup | Functionality |
| Offline | Optimization | Connectivity | Top down | Conversion |