| Low-Hanging Fruit | Sales Driven | Opportunity | Partner | Competitive |
| Brand[ing] | Goal[s] | Upside | Innovation / Innovated | Up to speed |
| That being said / Having said that | Virtual / Virtualization | BUZZWORD BINGO (free square) | Secret sauce | Revenue |
| Deadlines | Off the Shelf | Back to the drawing board | Deliverable[s] | Brain Storm / Mind Shower |
| Discovery | Go Live | Popup | Paradigm | Automated |
| Discovery | Green | Deep dive | Soup to nuts 24/7 | Sustainable / Sustainability |
| Off the Shelf | Value | Marketing / Promotional Collateral | Mindset | Segment |
| Open Source | Touchpoints | BUZZWORD BINGO (free square) | Scale | Best Practice |
| Turnkey | Strategic | Go Public | Communication | Time to Market |
| Agenda | Tasked | Bottom Line | Reactivation | Go to market |