| Heads up | Issues | Knowledge Base | Popup | Vertical Market |
| Policy[ies] | Win-win | Exposure | Market Leader | Conversion |
| Discovery | Reuse / Reusability | BUZZWORD BINGO (free square) | Time to Market | Personalization |
| Goal[s] | Back-end | Off the Shelf | Level Set | Bottom up |
| Out Source | Segment | Pipeline | Followup | Brand[ing] |
| Optimization | Niche[s] | Bottom Line | Search Engine Optimization | Facilitate |
| Game Plan | Brand[ing] | First to market | Multitask[ing] | Upside |
| Secret sauce | Fault Tolerant | BUZZWORD BINGO (free square) | E-commerce | Viral |
| Flexibility | Customer Relationship Management (CRM) | Lead The Field / Occupy The Field | Capacity | Traction |
| Policy[ies] | Experiences | Time to Market | Automated | Big Picture |