| Market Window | Customer Relationship Management (CRM) | Omnichannel / Cross Channel | Best of Breed | Etched in Stone |
| Data Mining | Deploy | No-Brainer | Facilitate | Challenge[s] |
| Cost | Bottom Line | BUZZWORD BINGO (free square) | Ownership | E-business |
| Raising the Bar | B2B | Pushback | Gap Analysis | |
| Wow Factor | Personalization | Reinvent[ing] the wheel | Retention | Segment |
| Profit[ability] | Retention | Laser-focused | Hardball | Reconfigure |
| Basically | Circle the wagons | Cross Sell | Viral | Dynamic |
| Expectations | New Economy | BUZZWORD BINGO (free square) | Robust | Elephant in the room |
| Cutting Edge | Lean In | Solution(s) | Workflow | Timeline(s) |
| Reuse / Reusability | Integration | B2B | Experiences | Fast Track |