| Traction | Agnostic | Optimization | A-B Testing | Level Set |
| Web 2.0 / 3.0 | ETA | Downsize | Capacity | Goal[s] |
| Vertical Market | Communication | BUZZWORD BINGO (free square) | Hardball | Scope |
| No-Brainer | Offline | Touch Base | Scale | Dynamic |
| Non-Traditional Management | Lead The Field / Occupy The Field | Compelling | Open Source | Multitask[ing] |
| Deadlines | Timeline(s) | Open Source | Convergent | Automated |
| Backward Compatible | Braindump | New Economy | Red Flag | Popup |
| Out Source | Hardball | BUZZWORD BINGO (free square) | Diversity | Solution(s) |
| Integration | Benchmark | Cost | Grow | Process |
| Acquisition | Brand[ing] | Partner | Deep dive | Pushback |