| Metadata | Back to the drawing board | Viral | Run the Numbers | Benefit analysis |
| Benchmark | Grow | Asset[s] | Popup | End to end |
| Acquisition | Search Engine Optimization | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Convergent |
| Relevance | Knowledge Base | Google Juice | Sustainable | Out Source |
| Policy[ies] | Scenario[s] | Up to speed | Big Picture | Proactive |
| Think Outside the Box | Leadership | Ramp Up | Walk the Talk | B2B |
| Up-Sell | Best of Breed | Network[ing] | Demographic | Best Practice |
| Automated | Negotiated | BUZZWORD BINGO (free square) | Advantage | Drill Down |
| Secret sauce | Compelling | Heavy lifting | Customer Oriented | Core Competency / Core Competencies |
| Hardball | Reactivation | Brand[ing] | Segment | That being said / Having said that |