| Gap Analysis | Knowledge Transfer | Off-line | Win-win | Best of Breed |
| Hardball | Customer Service | Heavy lifting | Monetize | One to one |
| Strategize | Cascade Graph | BUZZWORD BINGO (free square) | Cost | Intellectual Property |
| Level Set | Prototype | On The Same Page | Benefit analysis | One Stop Shop |
| Re-engagement | Initial Assessment | Backward Compatible | Return on Investment (ROI) | Transformative |
| Walk the Talk | Core Competency / Core Competencies | First to market | Sales Driven | Revenue |
| Aggregate | Data Mining | Google Juice | Circle Back | Agenda |
| Innovation / Innovated | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Capacity | Policy[ies] |
| Synergy / Synergies | Skill set(s) | Business Plan | Hardball | Transformative |
| Asset[s] | Knowledge Base | Monetize | Facilitate | Scenario[s] |