| Workflow | Circle Back | Niche[s] | Synergy / Synergies | Utilize |
| Marketing / Promotional Collateral | Acquisition | Laser-focused | Aggregate | Market Window |
| Robust | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Vertical Market | Leadership |
| Promotion | Buzz | Web 2.0 / 3.0 | Open Source | Elephant in the room |
| Targeted | Segment | Advantage | Monetize | Paradigm |
| Quick win | Brain Storm / Mind Shower | Off Site Meeting | Run the Numbers | Virtual / Virtualization |
| Scale | Ownership | Bottom up | Up to speed | Portal |
| Downsize | Deploy | BUZZWORD BINGO (free square) | Elevator pitch | Customer Oriented |
| Out Source | Control Group | New Economy | Omnichannel / Cross Channel | Business Opportunity |
| Agenda | Focused | Customer Service | Laser-focused | Bandwidth |