| ETA | Ball Park | Growth | Focused | Experiences |
| Retention | Backward Compatible | Best Practice | Turnkey | Big Picture |
| Dynamic | Burn rate | BUZZWORD BINGO (free square) | Innovation / Innovated | Ecosystem |
| Circle Back | Brain Storm / Mind Shower | Strategic | Workflow | Run it up the flagpole |
| Conversation | Skill set(s) | Walk the Talk | Leadership | Compelling |
| ETA | Brand[ing] | Hardball | Wow Factor | Cost |
| Transformative | Laser-focused | Streamline | Popup | Drink the Kool-Aid |
| Key Factor / Words | Best Practice | BUZZWORD BINGO (free square) | Center of Excellence | Robust |
| Customer Service | Deep dive | Grow | Low-Hanging Fruit | Scope |
| Revisit | Agenda | Go Public | Strategic | Opportunity |