| Marketing / Promotional Collateral | Guidance | One to one | Focused | On the back end |
| Elevator pitch | Data Driven | Braindump | Followup | Pushback |
| Ownership | Retention | BUZZWORD BINGO (free square) | Benchmark | Asset[s] |
| Expectations | Transformative | Success | Ball Park | Strategic |
| Personalization | Search Engine Optimization | Network[ing] | Knowledge Transfer | Metrics |
| Personalization | Automated | Fault Tolerant | Initial Assessment | Prioritized |
| On Board | Heads up | Level Playing Field | Policy[ies] | Connectivity |
| Go to market | Run the Numbers | BUZZWORD BINGO (free square) | Reuse / Reusability | Hardball |
| Metadata | Statement of Work (SOW) | Circle the wagons | Game Plan | Challenge[s] |
| Value | Return on Investment (ROI) | Web 2.0 / 3.0 | Opportunity | Scale |