| One to one | Total Cost of Ownership (TCO) | Innovation / Innovated | Scale | Workshop |
| Run the Numbers | On Board | Soup to nuts 24/7 | Customer Oriented | Circle the wagons |
| Perspective | Google Juice | BUZZWORD BINGO (free square) | Ecosystem | Data Driven |
| Mission Critical | Monetize | Due dilligence | Emerging markets | Targeted |
| Niche[s] | On the back end | Optimization | Cadence Call | Opportunity |
| Non-Traditional Management | Scope | Deep dive | Seamless | Customer Service |
| Perspective | Issues | Knowledge Base | Strategic | Traction |
| Wow Factor | Open Source | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Portal |
| Benchmark | Vertical Market | Pushback | Offline | Drop the Ball |
| Ecosystem | Partner | Personalization | Red Flag | Competitive |