| Mission Critical | Utilize | Braindump | Exposure | |
| Portal | Heavy lifting | Expectations | Sticky-ness | Core Competency / Core Competencies |
| Lead The Field / Occupy The Field | Benefit analysis | BUZZWORD BINGO (free square) | Relevance | Call to Action |
| Sustainable | Monoply | ETA | Experiences | Discovery |
| Sales Driven | Secret sauce | Band-aid | Omnichannel / Cross Channel | Functionality |
| Demographic | Intellectual Property | Level Playing Field | Reswizzle | On the back end |
| Technologies | Wow Factor | Data Mining | Reinvent[ing] the wheel | Lean In |
| Phase | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Data Driven | Measurement |
| Skill set(s) | Cascade Graph | Off Site Meeting | Touch Base | Patent |
| Control Group | Acquisition | Go Live | Center of Excellence | Herding Cats |