| Benefit analysis | Mind Share | Milestone | Secret sauce | Burn rate |
| Solution(s) | Retention | Data Mining | Action Item / Action It | Conversion |
| Flexibility | Personalization | BUZZWORD BINGO (free square) | Scale | Reconfigure |
| Win-win | Customer Service | E-business | Sustainable | Total Quality [or] Quality Driven |
| No-Brainer | Offline | Acquisition | Leverage | Traction |
| Resource[s] | Lean In | Google Juice | Automated | Double down |
| Bandwidth | Scale | Growth | Fault Tolerant | Cadence Call |
| Advantage | Drill Down | BUZZWORD BINGO (free square) | Band-aid | Market Leader |
| Offline | Intellectual Property | Elephant in the room | Process | Legacy |
| Project | Soup to nuts 24/7 | Run it up the flagpole | Asset[s] | Optimization |