| Portal | Exposure | Revisit | Functionality | Leverage |
| Mind Share | Sticky-ness | Ownership | Expectations | Acquisition |
| Quick win | Turnkey | BUZZWORD BINGO (free square) | One Stop Shop | Backward Compatible |
| Customer Relationship Management (CRM) | Re-engagement | Core Competency / Core Competencies | Heads up | Top down |
| Team Building | Prototype | Process | A-B Testing | That being said / Having said that |
| Prioritized | Top down | Portal | High-Level | Reverse Engineer |
| Data Mining | Sustainable / Sustainability | Flexibility | Team Building | Collaborate / Collaboration |
| Followup | Conversation | BUZZWORD BINGO (free square) | Utilize | Lead The Field / Occupy The Field |
| Non-Traditional Management | Total Cost of Ownership (TCO) | E-commerce | Turnkey | Automated |
| Drop the Ball | Core Competency / Core Competencies | Vision statement | Search Engine Optimization | Partner |