| Asset[s] | Total Cost of Ownership (TCO) | At the end of the day | Virtual / Virtualization | Customer Oriented |
| Exposure | Conversation | Paradigm | Gap Analysis | Vertical Market |
| Omnichannel / Cross Channel | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Workflow | Team Player |
| Level Set | Opportunity | Burn rate | Cost | Drill Down |
| Patent | Challenge[s] | Wow Factor | Sales Driven | Competitive |
| Strategize | Restructuring | Customer Service | Turnkey | Secret sauce |
| Conversation | Sustainable | That being said / Having said that | Aggregate | Sticky-ness |
| Moving/Going Forward | Demographic | BUZZWORD BINGO (free square) | Skill set(s) | Agenda |
| Solution(s) | Front Lines | Revenue | Lean In | On The Same Page |
| Paradigm | Laser-focused | Deploy | Guidance | Empower[ment] |