| On Board | Red Flag | Synergy / Synergies | Initial Assessment | Promotion |
| Marketing / Promotional Collateral | In a Nutshell | One to one | Negotiated | Secret sauce |
| Communication | Advantage | BUZZWORD BINGO (free square) | Metadata | Turnkey |
| Viral | Retention | Out of the [Box | Loop] | Scale | Double down |
| A-B Testing | Monoply | Partner | Burn rate | Automated |
| Tasked | Sustainable | Policy[ies] | Intellectual Property | Competitive |
| High-Level | Fast Track | Seamless | Agnostic | Fault Tolerant |
| Data Mining | Reswizzle | BUZZWORD BINGO (free square) | Go Live | Total Cost of Ownership (TCO) |
| Mind Share | Discovery | Reverse Engineer | Web 2.0 / 3.0 | Communication |
| Monetize | Focused | Wow Factor | B2B | Asset[s] |