| Process | Up to speed | Best of Breed | Cascade Graph | Reactivation |
| Demographic | Landing Page[s] | Streamline | Moving/Going Forward | Wow Factor |
| 30,000 foot view | Acquisition | BUZZWORD BINGO (free square) | Focused | Drink the Kool-Aid |
| Road map | Lead The Field / Occupy The Field | Deadlines | Etched in Stone | No-Brainer |
| Go to market | Promotion | Laser-focused | Off Site Meeting | Exposure |
| Compelling | E-tailers | Traction | Capacity | Due dilligence |
| Key Factor / Words | Big Picture | Run it up the flagpole | Aggregate | Raising the Bar |
| Value | Best of Breed | BUZZWORD BINGO (free square) | Conversation | Solution(s) |
| Monetize | On Board | Emerging markets | Content Management | |
| Fault Tolerant | Opportunity | Experiences | Open Source | Multitask[ing] |