| Ecosystem | Targeted | Personalization | Impact[ful] | Top down |
| Low-Hanging Fruit | E-commerce | Performance | Business Opportunity | Phase |
| Sales Driven | Lean In | BUZZWORD BINGO (free square) | At the end of the day | Bottom Line |
| Flexibility | Functionality | Scenario[s] | One Stop Shop | Eyeballs |
| Guidance | Run the Numbers | Intellectual Property | Reverse Engineer | Reach out |
| Customer Service | Target Audience | Robust | One to one | Asset[s] |
| At the end of the day | Reinvent[ing] the wheel | Multitask[ing] | Hardball | Elephant in the room |
| Segment | Conversion | BUZZWORD BINGO (free square) | Customer Facing | Exposure |
| Experiences | Aggregate | Prototype | Facilitate | Quick win |
| Monoply | Negotiated | Raising the Bar | Agenda | Lean In |