| Target Audience | On the back end | Re-engagement | Dashboard | End to end |
| Cadence Call | Fault Tolerant | Back-end | Communication | E-tailers |
| Retention | Workshop | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Wow Factor |
| Initial Assessment | Content Management | Scenario[s] | Market Leader | Performance |
| Mindset | Sticky-ness | Deep dive | Strategize | Drop the Ball |
| Demographic | Restructuring | Road map | Re-engagement | Real-Time |
| Workflow | Legacy | Touchpoints | Empower[ment] | Collaborate / Collaboration |
| Big Picture | Best Practice | BUZZWORD BINGO (free square) | Streamline | Circle Back |
| Flexibility | Strategize | Off Site Meeting | Call to Action | Heads up |
| Best of Breed | First to market | Segment | Expectations | Aggregate |