| Leadership | Buzz | Issues | Business Plan | Bottom Line |
| Run the Numbers | At the end of the day | Agnostic | Pipeline | Fast Track |
| Mission Critical | Off-line | BUZZWORD BINGO (free square) | Secret sauce | Drink the Kool-Aid |
| Service Oriented | Brain Storm / Mind Shower | Big Picture | Aggregate | Return on Investment (ROI) |
| Transformative | Brand[ing] | Offline | Performance | Challenge[s] |
| Dynamic | Customer Service | Landing Page[s] | Objectives | Band-aid |
| Perspective | Promotion | Team Building | Deep dive | Metrics |
| Followup | Scenario[s] | BUZZWORD BINGO (free square) | Demographic | Etched in Stone |
| Ownership | Project | Network[ing] | Key Factor / Words | Communication |
| E-commerce | Sales Driven | Intellectual Property | Service Oriented | Deploy |