| Action Item / Action It | Time to Market | Off-line | Touchpoints | Go Public |
| Guidance | Granular | Reinvent[ing] the wheel | Objectives | Measurement |
| Mission Critical | Go to market | BUZZWORD BINGO (free square) | Communication | One to one |
| Monetize | Road map | Resource[s] | Perspective | Moving/Going Forward |
| Exposure | That being said / Having said that | Success | Band-aid | Reswizzle |
| Value | Prototype | No-Brainer | E-business | Low-Hanging Fruit |
| Metrics | Workshop | Go Public | End to end | Milestone |
| Solution(s) | Collaborate / Collaboration | BUZZWORD BINGO (free square) | E-commerce | Quick win |
| Personalization | Process | Mission Critical | Dynamic | Competitive |
| Time to Market | Off Site Meeting | Moving/Going Forward | Hardball | Objectives |