| Initial Assessment | Pipeline | Brain Storm / Mind Shower | Up-Sell | Flexibility |
| First to market | B2B | Pushback | Sales Driven | Benefit analysis |
| Exposure | Leverage | BUZZWORD BINGO (free square) | Strategy | Drill Down |
| Monoply | Top Of The Game | Success | Offline | Milestone |
| Benchmark | Followup | Seamless | Technologies | Workshop |
| Road map | Solution(s) | Pipeline | Convergent | Best of Breed |
| Conversion | Timeline(s) | Leverage | Paradigm | Deploy |
| Customer Facing | Deliverable[s] | BUZZWORD BINGO (free square) | Ball Park | Opportunity |
| Niche[s] | Backward Compatible | Technologies | Drill Down | Synergy / Synergies |
| Workshop | Traction | On The Same Page | Think Outside the Box | Bottom up |