| Total Cost of Ownership (TCO) | Back-end | Elephant in the room | Conversation | Ecosystem |
| Braindump | Re-engagement | Search Engine Optimization | Resource[s] | Win-win |
| Band-aid | Monoply | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Milestone |
| Business Plan | Timeline(s) | Drill Down | Communication | Agnostic |
| Reach out | Fast Track | Popup | Team Building | Best Practice |
| Reinvent[ing] the wheel | Bottom Line | Benchmark | Initial Assessment | Impact[ful] |
| Touchpoints | Heavy lifting | Moving/Going Forward | Data Mining | Win-win |
| Transformative | Red Flag | BUZZWORD BINGO (free square) | Front Lines | Off-line |
| Flexibility | Viral | Knowledge Base | User Friendly | Cost |
| Growth | On The Same Page | Tailwind[s] | Milestone | Go Public |