| Sustainable / Sustainability | ETA | Innovation / Innovated | Critical Path / Issue | Cross Sell |
| E-business | Go to market | Profit[ability] | Low-Hanging Fruit | Value |
| A-B Testing | Control Group | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Web 2.0 / 3.0 |
| Niche[s] | Level Set | Search Engine Optimization | Moving/Going Forward | Fault Tolerant |
| Paradigm | Cost | Workshop | Milestone | Transformative |
| Relevance | Dashboard | Laser-focused | Marketing / Promotional Collateral | Action Item / Action It |
| E-tailers | Best of Breed | Circle the wagons | Game Plan | Leadership |
| Empower[ment] | Communication | BUZZWORD BINGO (free square) | Scope | Lean In |
| Brand[ing] | Drop the Ball | Cross Sell | Customer Oriented | Deliverable[s] |
| Elephant in the room | Performance | Opportunity | Reuse / Reusability | Content Management |