| Client Focus[ed] | Exposure | Run it up the flagpole | Workflow | ETA |
| Laser-focused | Benchmark | Tailwind[s] | Emerging markets | Business Opportunity |
| Aggregate | Monoply | BUZZWORD BINGO (free square) | Red Flag | Green |
| Customer Oriented | Vision statement | First to market | Empower[ment] | Total Quality [or] Quality Driven |
| Engage | Viral | Transformative | Prioritized | Big Picture |
| Diversity | Measurement | Legacy | Game Plan | Connectivity |
| Communication | Buzz | Strategic | Viral | Sticky-ness |
| Profit[ability] | Laser-focused | BUZZWORD BINGO (free square) | Convergent | Utilize |
| Skill set(s) | Robust | Non-Traditional Management | Elevator pitch | Deploy |
| Reverse Engineer | Core Competency / Core Competencies | Mind Share | Low-Hanging Fruit | Upside |