| Total Cost of Ownership (TCO) | Grow | Business Opportunity | Transformative | Phase |
| Turnkey | Performance | Herding Cats | Restructuring | Think Outside the Box |
| Technologies | Monetize | BUZZWORD BINGO (free square) | Portal | Market Window |
| Policy[ies] | Connectivity | Best of Breed | Capacity | Engage |
| Run the Numbers | A-B Testing | Target Audience | Seamless | Core Competency / Core Competencies |
| Double down | Perspective | Target Audience | Empower[ment] | Proactive |
| Ball Park | Metadata | Discovery | Core Competency / Core Competencies | Cascade Graph |
| Aggregate | On Board | BUZZWORD BINGO (free square) | Profit[ability] | First to market |
| Offline | Market Window | Total Quality [or] Quality Driven | Business Plan | Green |
| Brain Storm / Mind Shower | Engage | Emerging markets | Drill Down |