| Target Audience | Moving/Going Forward | Deliverable[s] | Upside | ETA |
| Convergent | Lean In | Road map | Automated | Time to Market |
| Center of Excellence | Ball Park | BUZZWORD BINGO (free square) | Competitive | Dynamic |
| New Economy | Workshop | Downsize | Tailwind[s] | Reach out |
| Application Service Provider (ASP) | Back to the drawing board | Discovery | Empower[ment] | Service Oriented |
| Transformative | Popup | Tasked | Patent | Targeted |
| Up to speed | Win-win | Opportunity | Reconfigure | Utilize |
| Sustainable / Sustainability | Traction | BUZZWORD BINGO (free square) | Optimization | Run it up the flagpole |
| Monoply | Phase | Drop the Ball | Application Service Provider (ASP) | Reinvent[ing] the wheel |
| Success | Data Driven | Customer Relationship Management (CRM) | Content Management | Downsize |