| Profit[ability] | Goal[s] | Timeline(s) | Automated | Level Set |
| Goal oriented | Performance | Paradigm | Circle the wagons | Revisit |
| Omnichannel / Cross Channel | Due dilligence | BUZZWORD BINGO (free square) | Reactivation | Dynamic |
| Portfolio | Critical Path / Issue | Negotiated | Data Driven | Proactive |
| Best Practice | Circle Back | Tasked | Sustainable | Prioritized |
| Customer Centric | Open Source | Growth | Real-Time | Cutting Edge |
| E-tailers | Scale | Project | Perspective | Run it up the flagpole |
| Lean In | Promotion | BUZZWORD BINGO (free square) | Conversation | Partner |
| Cadence Call | Objectives | Time to Market | Application Service Provider (ASP) | Advantage |
| Popup | Total Quality [or] Quality Driven | Bottom Line | Reuse / Reusability |