| No-Brainer | Aggregate | Cost | Return on Investment (ROI) | Strategize |
| Out of the [Box | Loop] | Benefit analysis | Cutting Edge | Personalization | Market Leader |
| Functionality | BUZZWORD BINGO (free square) | Moving/Going Forward | Walk the Talk | |
| Reinvigorate | Hardball | Call to Action | Paradigm | Game Plan |
| First to market | Discovery | Touchpoints | Pipeline | Center of Excellence |
| Strategize | Reinvigorate | Communication | Discovery | Web 2.0 / 3.0 |
| Total Cost of Ownership (TCO) | Deploy | Critical Path / Issue | ETA | Big Picture |
| Mind Share | Retention | BUZZWORD BINGO (free square) | Time to Market | Ball Park |
| Action Item / Action It | Workflow | Revisit | Metadata | Measurement |
| Flexibility | Conversion | Game Plan | Phase | Skill set(s) |