| Return on Investment (ROI) | Benefit analysis | Discovery | Knowledge Base | Promotion |
| E-commerce | Workflow | Resource[s] | Lead The Field / Occupy The Field | Backward Compatible |
| Legacy | Transformative | BUZZWORD BINGO (free square) | Landing Page[s] | Convergent |
| Search Engine Optimization | Off the Shelf | Demographic | Connectivity | Deliverable[s] |
| Core Competency / Core Competencies | Vision statement | Heavy lifting | Mission Critical | A-B Testing |
| Communication | Elephant in the room | Sustainable | Portal | Best of Breed |
| Flexibility | Scale | Team Player | Red Flag | Customer Facing |
| Reactivation | Benchmark | BUZZWORD BINGO (free square) | Control Group | Core Competency / Core Competencies |
| Niche[s] | Bottom up | Expectations | Search Engine Optimization | Market Window |
| Challenge[s] | Fast Track | Cascade Graph | Key Factor / Words | Braindump |