| Best Practice | On the back end | Cost | Cutting Edge | Popup |
| Deploy | Mindset | Ball Park | Deadlines | Lead The Field / Occupy The Field |
| Pipeline | Solution(s) | BUZZWORD BINGO (free square) | Expectations | Impact[ful] |
| Game Plan | Off Site Meeting | Relevance | Out Source | Robust |
| Level Playing Field | Initial Assessment | Top down | Level Set | Ecosystem |
| Green | Web 2.0 / 3.0 | Backward Compatible | Timeline(s) | Up to speed |
| Connectivity | Solution(s) | Niche[s] | Dynamic | Measurement |
| E-commerce | Guidance | BUZZWORD BINGO (free square) | Deep dive | Non-Traditional Management |
| Go Public | Data Mining | Focused | Back-end | Braindump |
| Granular | Front Lines | Sales Driven | Resource[s] | Raising the Bar |