| Expectations | Secret sauce | End to end | Reverse Engineer | Legacy |
| Data Mining | Collaborate / Collaboration | Control Group | Vision statement | Knowledge Transfer |
| Content Management | Diversity | BUZZWORD BINGO (free square) | Acquisition | Streamline |
| Facilitate | Intellectual Property | One to one | Data Driven | Off the Shelf |
| Heavy lifting | Team Building | Scale | Profit[ability] | Capacity |
| Granular | Walk the Talk | Non-Traditional Management | Strategic | Road map |
| On Board | Goal oriented | Customer Oriented | Drop the Ball | Total Quality [or] Quality Driven |
| Scope | Proactive | BUZZWORD BINGO (free square) | Top down | |
| Acquisition | Offline | Aggregate | Performance | Reach out |
| That being said / Having said that | Timeline(s) | Profit[ability] | Collaborate / Collaboration | A-B Testing |