| Back to the drawing board | Elevator pitch | Target Audience | Market Leader | Demographic |
| ETA | Win-win | Brand[ing] | Initial Assessment | Metadata |
| Focused | Double down | BUZZWORD BINGO (free square) | End to end | Experiences |
| Due dilligence | Ramp Up | Elephant in the room | Promotion | Bottom Line |
| Basically | Critical Path / Issue | Go Public | Workflow | Performance |
| Segment | Deadlines | Restructuring | Utilize | Content Management |
| Streamline | Sticky-ness | New Economy | Agnostic | |
| Web 2.0 / 3.0 | Cutting Edge | BUZZWORD BINGO (free square) | Customer Service | Win-win |
| Conversation | Sales Driven | Reswizzle | Go to market | Integration |
| Back-end | Circle the wagons | Bandwidth | Top down | Re-engagement |