| Initial Assessment | Ownership | Restructuring | Google Juice | Solution(s) |
| Go Public | Deep dive | End to end | Conversion | Aggregate |
| Customer Oriented | Wow Factor | BUZZWORD BINGO (free square) | Reinvigorate | Etched in Stone |
| Objectives | Customer Facing | Challenge[s] | Deploy | Level Playing Field |
| Mission Critical | Touch Base | Synergy / Synergies | Fast Track | Off Site Meeting |
| Sales Driven | Green | Phase | Connectivity | Walk the Talk |
| Niche[s] | Sustainable / Sustainability | Automated | Drink the Kool-Aid | Discovery |
| Project | In a Nutshell | BUZZWORD BINGO (free square) | Personalization | Workflow |
| Milestone | Backward Compatible | Success | No-Brainer | Knowledge Transfer |
| Laser-focused | Collaborate / Collaboration | Conversation | Mind Share | Content Management |