| Lean In | Search Engine Optimization | Web 2.0 / 3.0 | Total Quality [or] Quality Driven | Service Oriented |
| Metadata | Project | Elephant in the room | Touchpoints | Google Juice |
| Agnostic | Turnkey | BUZZWORD BINGO (free square) | Heads up | Data Mining |
| Sticky-ness | Cutting Edge | Paradigm | Buzz | Leverage |
| Quick win | Touch Base | Multitask[ing] | Deadlines | Top Of The Game |
| New Economy | Omnichannel / Cross Channel | Offline | Brain Storm / Mind Shower | E-tailers |
| Expectations | Ownership | Patent | Relevance | Aggregate |
| Followup | Synergy / Synergies | BUZZWORD BINGO (free square) | Initial Assessment | Google Juice |
| Back-end | Empower[ment] | Off the Shelf | Leadership | Top Of The Game |
| Data Mining | One to one | Streamline | Critical Path / Issue | Intellectual Property |