| Issues | Low-Hanging Fruit | Back-end | Utilize | Scale |
| Customer Relationship Management (CRM) | Cost | Back to the drawing board | High-Level | Seamless |
| Connectivity | BUZZWORD BINGO (free square) | Robust | Data Mining | |
| E-tailers | Drink the Kool-Aid | One Stop Shop | That being said / Having said that | Marketing / Promotional Collateral |
| Brain Storm / Mind Shower | Run it up the flagpole | Objectives | Traction | Web 2.0 / 3.0 |
| Issues | Out Source | Walk the Talk | Ecosystem | Leadership |
| Top down | Empower[ment] | Return on Investment (ROI) | No-Brainer | Project |
| Heavy lifting | Relevance | BUZZWORD BINGO (free square) | Retention | Metrics |
| Strategy | Pipeline | Leverage | Omnichannel / Cross Channel | Initial Assessment |
| Segment | Game Plan | Fast Track | One Stop Shop | Raising the Bar |