| First to market | Backward Compatible | Aggregate | Fault Tolerant | Target Audience |
| Cascade Graph | Streamline | Advantage | Scale | Demographic |
| Business Plan | Prioritized | BUZZWORD BINGO (free square) | ETA | E-commerce |
| Red Flag | A-B Testing | Workflow | Level Set | Conversion |
| Etched in Stone | Restructuring | B2B | Total Quality [or] Quality Driven | Market Leader |
| Guidance | Paradigm | Marketing / Promotional Collateral | Control Group | Content Management |
| Tailwind[s] | Cadence Call | Out Source | Niche[s] | Empower[ment] |
| Conversation | Google Juice | BUZZWORD BINGO (free square) | Solution(s) | Network[ing] |
| E-tailers | Ball Park | Quick win | Brand[ing] | Mindset |
| Followup | Vertical Market | Policy[ies] | Focused | Eyeballs |