| No-Brainer | Issues | Laser-focused | Retention | Agenda |
| Transformative | Back-end | Hardball | Win-win | Out of the [Box | Loop] |
| Scenario[s] | Best Practice | BUZZWORD BINGO (free square) | Facilitate | Eyeballs |
| Due dilligence | Brain Storm / Mind Shower | Go to market | Optimization | Diversity |
| Off-line | Demographic | Market Window | Re-engagement | Reach out |
| Back-end | No-Brainer | Walk the Talk | Challenge[s] | Flexibility |
| A-B Testing | Circle Back | Retention | Connectivity | Bottom Line |
| Heavy lifting | Upside | BUZZWORD BINGO (free square) | Game Plan | Go Live |
| Raising the Bar | Out of the [Box | Loop] | Dashboard | Band-aid | Perspective |
| Deadlines | Scale | Lead The Field / Occupy The Field | Off-line | Knowledge Base |