| Asset[s] | Service Oriented | Data Mining | Double down | Circle Back |
| Reverse Engineer | Up to speed | Challenge[s] | Convergent | Re-engagement |
| Sales Driven | Go Live | BUZZWORD BINGO (free square) | Revisit | E-commerce |
| Scale | Reinvent[ing] the wheel | Innovation / Innovated | Profit[ability] | Reswizzle |
| Deploy | Go Public | High-Level | Monetize | Fault Tolerant |
| Landing Page[s] | Monetize | Critical Path / Issue | Relevance | Off Site Meeting |
| Tailwind[s] | Brand[ing] | Omnichannel / Cross Channel | Issues | Heads up |
| Lean In | Grow | BUZZWORD BINGO (free square) | Agenda | Prototype |
| Core Competency / Core Competencies | Customer Centric | Content Management | Drop the Ball | Return on Investment (ROI) |
| Hardball | Customer Oriented | Solution(s) | No-Brainer | Re-engagement |