| Front Lines | Mind Share | Brand[ing] | Relevance | Level Playing Field |
| Back to the drawing board | Bottom up | Circle the wagons | Technologies | Pushback |
| Tasked | In a Nutshell | BUZZWORD BINGO (free square) | Reverse Engineer | Sales Driven |
| Vision statement | Re-engagement | First to market | Promotion | Up-Sell |
| Off the Shelf | Drink the Kool-Aid | Benefit analysis | Business Opportunity | Metadata |
| Collaborate / Collaboration | Diversity | Data Driven | Automated | Engage |
| Robust | Sustainable / Sustainability | Expectations | Segment | Paradigm |
| E-business | Opportunity | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Sticky-ness |
| On the back end | Go Live | Band-aid | Niche[s] | Go to market |
| Goal oriented | Promotion | Business Plan | Center of Excellence | Web 2.0 / 3.0 |