| Optimization | Capacity | Circle the wagons | Grow | Backward Compatible |
| Double down | Bandwidth | Cross Sell | Drill Down | Critical Path / Issue |
| Competitive | Big Picture | BUZZWORD BINGO (free square) | Team Building | Perspective |
| Workflow | Niche[s] | Landing Page[s] | Moving/Going Forward | Strategize |
| Business Plan | Deploy | Total Cost of Ownership (TCO) | Deliverable[s] | Leverage |
| Focused | Milestone | Real-Time | Customer Service | Scenario[s] |
| Phase | Search Engine Optimization | Virtual / Virtualization | Profit[ability] | Compelling |
| Control Group | Discovery | BUZZWORD BINGO (free square) | Sticky-ness | Go Public |
| Due dilligence | Knowledge Transfer | Data Mining | Cascade Graph | Off-line |
| Google Juice | Big Picture | First to market | Negotiated | Legacy |