| Benefit analysis | Experiences | Target Audience | Focused | Double down |
| Exposure | Statement of Work (SOW) | Braindump | Strategize | Synergy / Synergies |
| Open Source | Secret sauce | BUZZWORD BINGO (free square) | Vertical Market | One Stop Shop |
| Process | Marketing / Promotional Collateral | Policy[ies] | Multitask[ing] | Gap Analysis |
| Metrics | Legacy | Innovation / Innovated | Customer Oriented | Key Factor / Words |
| Business Opportunity | Dynamic | Knowledge Transfer | Sticky-ness | Competitive |
| Tailwind[s] | Go Public | Market Window | Value | Optimization |
| Hardball | Workflow | BUZZWORD BINGO (free square) | Robust | Sustainable |
| Targeted | Non-Traditional Management | Deadlines | Off the Shelf | Prioritized |
| Cutting Edge | Google Juice | Touchpoints | Utilize | Wow Factor |