| Reach out | Cascade Graph | Proactive | Eyeballs | Customer Relationship Management (CRM) |
| Sales Driven | Front Lines | Total Cost of Ownership (TCO) | At the end of the day | Heavy lifting |
| Total Quality [or] Quality Driven | Landing Page[s] | BUZZWORD BINGO (free square) | High-Level | One to one |
| Resource[s] | Marketing / Promotional Collateral | Reinvent[ing] the wheel | Niche[s] | Market Leader |
| Monetize | Business Opportunity | Portfolio | Knowledge Base | Benchmark |
| Mission Critical | Conversation | Empower[ment] | B2B | Non-Traditional Management |
| Search Engine Optimization | Customer Centric | Fast Track | Vision statement | Negotiated |
| Ramp Up | Low-Hanging Fruit | BUZZWORD BINGO (free square) | Google Juice | Herding Cats |
| Elevator pitch | Compelling | Data Driven | Asset[s] | Turnkey |
| Restructuring | Strategy | Band-aid | Process | Patent |