| Reuse / Reusability | Burn rate | Granular | Touchpoints | Secret sauce |
| Buzz | Scenario[s] | Drink the Kool-Aid | Marketing / Promotional Collateral | Omnichannel / Cross Channel |
| Aggregate | Business Opportunity | BUZZWORD BINGO (free square) | Value | Brand[ing] |
| Center of Excellence | Revenue | Cadence Call | Promotion | Content Management |
| Retention | Return on Investment (ROI) | Convergent | Circle the wagons | Reactivation |
| Traction | Functionality | Compelling | Wow Factor | Quick win |
| Mindset | Value | Level Set | Skill set(s) | Sustainable |
| Client Focus[ed] | Conversation | BUZZWORD BINGO (free square) | Herding Cats | Touchpoints |
| Perspective | Hardball | Deadlines | Conversion | Targeted |
| Heads up | A-B Testing | Monoply | Workflow | Benefit analysis |