| Vertical Market | Functionality | Scope | Differentiation | Portal |
| Competitive | Re-engagement | Strategize | Followup | Run the Numbers |
| Skill set(s) | Granular | BUZZWORD BINGO (free square) | Ball Park | Diversity |
| Leadership | Application Service Provider (ASP) | Exposure | Bandwidth | Scenario[s] |
| Win-win | Perspective | Flexibility | Relevance | Targeted |
| Real-Time | Burn rate | Fast Track | Promotion | Heavy lifting |
| Best of Breed | Skill set(s) | Cost | Herding Cats | Best Practice |
| Action Item / Action It | Customer Service | BUZZWORD BINGO (free square) | Touch Base | Deadlines |
| Level Playing Field | Policy[ies] | Conversation | Prioritized | Profit[ability] |
| Lean In | Ramp Up | Search Engine Optimization | Intellectual Property | Goal[s] |