| Top down | Revenue | Elephant in the room | Facilitate | Tasked |
| Front Lines | On The Same Page | Raising the Bar | On the back end | Pushback |
| Viral | Downsize | BUZZWORD BINGO (free square) | Personalization | Guidance |
| Think Outside the Box | Sticky-ness | Utilize | Reactivation | Data Mining |
| Market Window | Service Oriented | Milestone | Cross Sell | Streamline |
| Strategic | Data Mining | Run it up the flagpole | Scale | High-Level |
| Win-win | Raising the Bar | Leverage | Focused | Goal oriented |
| Open Source | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | A-B Testing | Data Driven |
| Functionality | Collaborate / Collaboration | Competitive | Reinvigorate | Technologies |
| One Stop Shop | First to market | Scope | Asset[s] | Double down |