| Total Cost of Ownership (TCO) | Niche[s] | Brain Storm / Mind Shower | Technologies | Revisit |
| Emerging markets | Intellectual Property | Total Quality [or] Quality Driven | Robust | Bandwidth |
| Landing Page[s] | Engage | BUZZWORD BINGO (free square) | Scale | Customer Service |
| Workflow | Value | Back to the drawing board | Challenge[s] | Hardball |
| Center of Excellence | Benefit analysis | Agenda | Secret sauce | Run the Numbers |
| Double down | Customer Centric | Sustainable / Sustainability | Transformative | Total Quality [or] Quality Driven |
| Gap Analysis | Customer Service | Herding Cats | Offline | Impact[ful] |
| Team Player | Walk the Talk | BUZZWORD BINGO (free square) | Google Juice | Value |
| Partner | Objectives | Discovery | Optimization | Reuse / Reusability |
| Knowledge Base | Communication | Dynamic | One to one | Scale |