| Walk the Talk | Engage | Quick win | Deadlines | Leadership |
| Business Opportunity | Process | Downsize | Drop the Ball | Segment |
| Eyeballs | Team Player | BUZZWORD BINGO (free square) | Touchpoints | |
| Focused | Portal | Fast Track | Niche[s] | Non-Traditional Management |
| One to one | Robust | Relevance | Touch Base | Diversity |
| Basically | Total Quality [or] Quality Driven | Bottom up | Reuse / Reusability | Robust |
| Re-engagement | A-B Testing | On Board | Knowledge Base | Strategy |
| Service Oriented | Compelling | BUZZWORD BINGO (free square) | Customer Facing | Ball Park |
| Negotiated | Collaborate / Collaboration | Cascade Graph | Tasked | Guidance |
| Best Practice | Relevance | Vertical Market | Paradigm | Profit[ability] |