| A-B Testing | Cadence Call | Segment | Promotion | Relevance |
| Proactive | Application Service Provider (ASP) | Reactivation | Think Outside the Box | Call to Action |
| Aggregate | Key Factor / Words | BUZZWORD BINGO (free square) | Deadlines | Non-Traditional Management |
| Core Competency / Core Competencies | Circle Back | Connectivity | Circle the wagons | Pipeline |
| Customer Facing | Revisit | Policy[ies] | Google Juice | Initial Assessment |
| Monoply | Cost | Functionality | Diversity | Etched in Stone |
| Walk the Talk | Re-engagement | Phase | Return on Investment (ROI) | Sticky-ness |
| Upside | Scope | BUZZWORD BINGO (free square) | Acquisition | Brand[ing] |
| Drill Down | Downsize | Control Group | User Friendly | Experiences |
| Promotion | Team Building | Leverage | Viral | Eyeballs |