| Target Audience | Off Site Meeting | Moving/Going Forward | Front Lines | |
| Capacity | Partner | Ramp Up | Bottom up | Negotiated |
| That being said / Having said that | Expectations | BUZZWORD BINGO (free square) | Double down | In a Nutshell |
| Prototype | Run it up the flagpole | Process | Back-end | Flexibility |
| Deploy | Deadlines | Go to market | B2B | Convergent |
| Conversation | Value | Customer Relationship Management (CRM) | Communication | Robust |
| Level Set | Out Source | Hardball | Proactive | Gap Analysis |
| Google Juice | Etched in Stone | BUZZWORD BINGO (free square) | Viral | Customer Centric |
| Intellectual Property | Critical Path / Issue | Upside | Band-aid | Ball Park |
| Heavy lifting | Go Live | Search Engine Optimization | Return on Investment (ROI) | Service Oriented |