| Double down | Portfolio | Total Quality [or] Quality Driven | Upside | On the back end |
| Web 2.0 / 3.0 | Go to market | Back-end | Conversion | Communication |
| Brand[ing] | Monetize | BUZZWORD BINGO (free square) | Reach out | Tailwind[s] |
| Ramp Up | Go Public | Metrics | Customer Oriented | Initial Assessment |
| Engage | Marketing / Promotional Collateral | Business Opportunity | Statement of Work (SOW) | Non-Traditional Management |
| Basically | Capacity | First to market | One Stop Shop | Profit[ability] |
| Partner | Ownership | Pipeline | Measurement | Data Mining |
| Customer Relationship Management (CRM) | Prototype | BUZZWORD BINGO (free square) | One to one | User Friendly |
| Hardball | Go to market | Best Practice | Functionality | Customer Oriented |
| Scale | Client Focus[ed] | Acquisition | Key Factor / Words | New Economy |