| Monetize | Pipeline | Integration | Prioritized | Scope |
| Empower[ment] | Targeted | Tailwind[s] | Tasked | One to one |
| Fault Tolerant | Phase | BUZZWORD BINGO (free square) | Strategize | Deep dive |
| Buzz | Customer Relationship Management (CRM) | Sustainable | Diversity | Double down |
| Business Plan | Reach out | Conversion | Cross Sell | Facilitate |
| Application Service Provider (ASP) | Reinvent[ing] the wheel | Secret sauce | Goal oriented | Critical Path / Issue |
| Run the Numbers | Offline | Win-win | One to one | Promotion |
| Performance | Prototype | BUZZWORD BINGO (free square) | Deliverable[s] | Lead The Field / Occupy The Field |
| Reach out | Cutting Edge | Search Engine Optimization | Key Factor / Words | Wow Factor |
| Pushback | Optimization | Green | Issues | Aggregate |