| Pushback | Deep dive | Asset[s] | Proactive | User Friendly |
| Streamline | Data Driven | Drink the Kool-Aid | Double down | Go Public |
| Re-engagement | Ball Park | BUZZWORD BINGO (free square) | Mindset | Reactivation |
| Bandwidth | Benefit analysis | Network[ing] | Measurement | Sales Driven |
| Cascade Graph | Off-line | Negotiated | At the end of the day | Profit[ability] |
| No-Brainer | Non-Traditional Management | Benefit analysis | Laser-focused | Run the Numbers |
| B2B | Pushback | Buzz | Vision statement | Deadlines |
| A-B Testing | Differentiation | BUZZWORD BINGO (free square) | Circle the wagons | Strategize |
| Cutting Edge | Lean In | Reverse Engineer | Back-end | Circle Back |
| Workflow | Ownership | Go to market | Popup | Search Engine Optimization |