| Tailwind[s] | Asset[s] | Control Group | Success | Portfolio |
| Bottom up | Granular | Viral | Resource[s] | Offline |
| Run the Numbers | E-tailers | BUZZWORD BINGO (free square) | Brand[ing] | Focused |
| Partner | Promotion | Cost | Revisit | Time to Market |
| Circle Back | Level Set | Action Item / Action It | In a Nutshell | Cutting Edge |
| Viral | Goal[s] | Brain Storm / Mind Shower | Action Item / Action It | Segment |
| Strategic | User Friendly | Partner | Reach out | Reactivation |
| Total Quality [or] Quality Driven | Sticky-ness | BUZZWORD BINGO (free square) | Intellectual Property | Reswizzle |
| Reinvigorate | Low-Hanging Fruit | Tailwind[s] | Deploy | |
| Agnostic | Integration | Mission Critical | Mindset | Measurement |