| Business Plan | Etched in Stone | Functionality | Big Picture | Burn rate |
| Brain Storm / Mind Shower | Best of Breed | Ecosystem | Metrics | Level Playing Field |
| Profit[ability] | On the back end | BUZZWORD BINGO (free square) | Bottom up | Customer Oriented |
| Relevance | Walk the Talk | Emerging markets | Sustainable | Reverse Engineer |
| Expectations | Utilize | Portfolio | Braindump | Pipeline |
| Process | Real-Time | Scenario[s] | Green | Low-Hanging Fruit |
| Landing Page[s] | Secret sauce | Expectations | Laser-focused | Basically |
| A-B Testing | Downsize | BUZZWORD BINGO (free square) | Demographic | Service Oriented |
| Off the Shelf | Robust | E-business | Offline | Vision statement |
| Competitive | Core Competency / Core Competencies | Run it up the flagpole | Sustainable / Sustainability |