| Quick win | Content Management | Process | On Board | Niche[s] |
| Advantage | Re-engagement | Best Practice | Run the Numbers | Capacity |
| Workshop | Promotion | BUZZWORD BINGO (free square) | Scenario[s] | Strategic |
| Reverse Engineer | Objectives | Red Flag | Partner | Reinvent[ing] the wheel |
| Customer Service | Team Player | Walk the Talk | Web 2.0 / 3.0 | Strategize |
| Low-Hanging Fruit | Metadata | Customer Centric | Top Of The Game | Policy[ies] |
| Proactive | Content Management | Herding Cats | Up to speed | Promotion |
| Landing Page[s] | Front Lines | BUZZWORD BINGO (free square) | Dynamic | Scale |
| Data Driven | Deliverable[s] | B2B | Customer Relationship Management (CRM) | Utilize |
| At the end of the day | Retention | Mind Share | On Board | Traction |