| Segment | Data Mining | Popup | Best Practice | Guidance |
| Impact[ful] | Off-line | Portfolio | Deep dive | 30,000 foot view |
| Drop the Ball | Critical Path / Issue | BUZZWORD BINGO (free square) | Re-engagement | Reinvigorate |
| Team Player | B2B | One to one | Scenario[s] | Out of the [Box | Loop] |
| New Economy | Opportunity | Aggregate | Experiences | High-Level |
| Streamline | Go Public | Action Item / Action It | Capacity | Measurement |
| Scope | E-tailers | Revisit | Go to market | Sustainable |
| Growth | Deadlines | BUZZWORD BINGO (free square) | Traction | Core Competency / Core Competencies |
| Deep dive | Technologies | Competitive | Drill Down | Vision statement |
| Big Picture | Basically | E-commerce | Workshop | 30,000 foot view |