| Scenario[s] | Marketing / Promotional Collateral | Market Window | Robust | E-tailers |
| Vertical Market | Multitask[ing] | Web 2.0 / 3.0 | Bandwidth | Lean In |
| Elevator pitch | Functionality | BUZZWORD BINGO (free square) | Strategy | Ball Park |
| Laser-focused | Advantage | Target Audience | Conversion | Data Driven |
| Win-win | Scope | Network[ing] | Best Practice | Intellectual Property |
| Control Group | Proactive | Center of Excellence | Green | Partner |
| Search Engine Optimization | Off the Shelf | Reswizzle | No-Brainer | Intellectual Property |
| Asset[s] | Action Item / Action It | BUZZWORD BINGO (free square) | Vertical Market | Total Cost of Ownership (TCO) |
| In a Nutshell | Compelling | Dynamic | Fault Tolerant | Customer Oriented |
| Measurement | Team Building | Challenge[s] | Followup | Revenue |