| Search Engine Optimization | Moving/Going Forward | Proactive | Differentiation | Call to Action |
| Core Competency / Core Competencies | Circle the wagons | Flexibility | Reverse Engineer | Capacity |
| Reactivation | Convergent | BUZZWORD BINGO (free square) | Compelling | Customer Oriented |
| Personalization | High-Level | Reswizzle | Automated | Team Building |
| Strategize | Off Site Meeting | Goal[s] | Strategy | A-B Testing |
| Timeline(s) | Heavy lifting | Advantage | Guidance | Total Quality [or] Quality Driven |
| Run it up the flagpole | Asset[s] | Strategize | Run the Numbers | Out Source |
| Retention | Benchmark | BUZZWORD BINGO (free square) | Customer Service | Project |
| Functionality | Fault Tolerant | Touch Base | Strategic | Goal oriented |
| Automated | Time to Market | Cadence Call | Soup to nuts 24/7 | Think Outside the Box |