| Burn rate | Phase | Issues | Service Oriented | Guidance |
| Level Playing Field | Leadership | Grow | Virtual / Virtualization | Value |
| ETA | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Dynamic | Backward Compatible |
| Deliverable[s] | Braindump | Scale | Target Audience | Discovery |
| Scenario[s] | Granular | Up-Sell | Off-line | Targeted |
| Empower[ment] | Core Competency / Core Competencies | Scale | Band-aid | Circle Back |
| Drill Down | One to one | Sustainable | Real-Time | Scenario[s] |
| Secret sauce | Prototype | BUZZWORD BINGO (free square) | Agnostic | Critical Path / Issue |
| Goal oriented | Reactivation | Emerging markets | Big Picture | Diversity |
| Growth | Up to speed | Downsize | Viral | Cadence Call |