| Marketing / Promotional Collateral | Scenario[s] | Emerging markets | Diversity | Streamline |
| Network[ing] | Knowledge Transfer | Performance | One Stop Shop | Prioritized |
| Automated | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Optimization | Drink the Kool-Aid |
| Empower[ment] | Synergy / Synergies | Re-engagement | Workshop | Turnkey |
| Flexibility | Market Window | Customer Service | Challenge[s] | Experiences |
| Red Flag | Transformative | Control Group | Green | Web 2.0 / 3.0 |
| Ownership | Heads up | Asset[s] | Business Opportunity | Team Building |
| B2B | Customer Centric | BUZZWORD BINGO (free square) | Vision statement | Competitive |
| Performance | E-commerce | Pipeline | Quick win | Scenario[s] |
| 30,000 foot view | One to one | User Friendly | Touchpoints | New Economy |