| Top Of The Game | Challenge[s] | Scale | Up-Sell | Milestone |
| First to market | Elephant in the room | Big Picture | Basically | Tailwind[s] |
| Return on Investment (ROI) | Go Live | BUZZWORD BINGO (free square) | Prioritized | Expectations |
| Solution(s) | Ramp Up | Lead The Field / Occupy The Field | Agenda | Google Juice |
| Personalization | Sustainable / Sustainability | Elevator pitch | Drop the Ball | Engage |
| Market Window | Portal | Metadata | Walk the Talk | Hardball |
| Innovation / Innovated | Ecosystem | Touchpoints | Secret sauce | Competitive |
| Upside | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | B2B | Followup |
| Acquisition | Dashboard | Off Site Meeting | Conversion | Knowledge Transfer |
| Moving/Going Forward | Capacity | Data Driven | Front Lines | Impact[ful] |