| Emerging markets | Data Driven | Road map | Facilitate | Brand[ing] |
| End to end | Sales Driven | Synergy / Synergies | Laser-focused | E-business |
| Initial Assessment | Performance | BUZZWORD BINGO (free square) | A-B Testing | Integration |
| E-commerce | Control Group | Promotion | Mission Critical | Marketing / Promotional Collateral |
| Data Mining | Front Lines | Flexibility | First to market |
| Differentiation | Compelling | Focused | Growth | Emerging markets |
| Customer Centric | Ball Park | Circle the wagons | Client Focus[ed] | Game Plan |
| Personalization | Call to Action | BUZZWORD BINGO (free square) | Skill set(s) | Reconfigure |
| Go to market | Mind Share | Real-Time | Measurement | Aggregate |
| Metadata | Connectivity | Off Site Meeting | New Economy | Deploy |