| Metrics | One to one | Workflow | Double down | Personalization |
| Burn rate | Big Picture | Competitive | Quick win | High-Level |
| Strategic | Eyeballs | BUZZWORD BINGO (free square) | Conversion | Value |
| Market Window | Prioritized | A-B Testing | Open Source | Flexibility |
| Go Public | Elephant in the room | Reactivation | Engage | Growth |
| Benchmark | Off-line | Negotiated | Utilize | Downsize |
| Leadership | Customer Relationship Management (CRM) | Goal oriented | Soup to nuts 24/7 | Strategy |
| Due dilligence | First to market | BUZZWORD BINGO (free square) | Buzz | Partner |
| Customer Centric | Touchpoints | Promotion | Pipeline | Action Item / Action It |
| Run the Numbers | Solution(s) | Google Juice | Measurement | On The Same Page |