| Solution(s) | Dashboard | Deep dive | Etched in Stone | Off-line |
| Compelling | Customer Facing | Acquisition | Reconfigure | Traction |
| Partner | Grow | BUZZWORD BINGO (free square) | Knowledge Transfer | Green |
| Core Competency / Core Competencies | Followup | Sustainable | E-commerce | Up to speed |
| Circle the wagons | Search Engine Optimization | Wow Factor | Deliverable[s] | Customer Centric |
| Band-aid | Segment | Niche[s] | Retention | Sticky-ness |
| Agnostic | Synergy / Synergies | Customer Relationship Management (CRM) | Optimization | Action Item / Action It |
| Cutting Edge | Revisit | BUZZWORD BINGO (free square) | Front Lines | Vision statement |
| Real-Time | Go to market | High-Level | Market Window | B2B |
| Circle the wagons | Strategy | Utilize | Proactive | Technologies |