| Target Audience | A-B Testing | Robust | Control Group | Action Item / Action It |
| Heavy lifting | Expectations | Business Plan | Time to Market | Agnostic |
| Soup to nuts 24/7 | Up-Sell | BUZZWORD BINGO (free square) | Moving/Going Forward | Advantage |
| Laser-focused | Off-line | Value | Collaborate / Collaboration | Legacy |
| Utilize | Scale | Back-end | Success | One Stop Shop |
| Knowledge Base | Value | Business Plan | Heads up | At the end of the day |
| Revisit | Scenario[s] | Drop the Ball | Portal | Best Practice |
| Total Cost of Ownership (TCO) | Call to Action | BUZZWORD BINGO (free square) | Challenge[s] | Legacy |
| Target Audience | Mindset | Capacity | Success | Wow Factor |
| Sustainable | Mind Share | Herding Cats | Think Outside the Box | A-B Testing |