| Scenario[s] | Seamless | Resource[s] | Total Quality [or] Quality Driven | Mind Share |
| Level Playing Field | Fast Track | Agnostic | Search Engine Optimization | Etched in Stone |
| Phase | Bottom up | BUZZWORD BINGO (free square) | Intellectual Property | Utilize |
| Revenue | Bottom Line | At the end of the day | Mission Critical | Offline |
| Strategic | Re-engagement | Prototype | Google Juice | Data Mining |
| Top down | Marketing / Promotional Collateral | Time to Market | Facilitate | Capacity |
| Seamless | Utilize | Grow | Mission Critical | Heads up |
| Focused | Turnkey | BUZZWORD BINGO (free square) | Data Driven | Cascade Graph |
| Quick win | Big Picture | On the back end | Ramp Up | Center of Excellence |
| Goal oriented | Relevance | Advantage | Circle the wagons | Benchmark |