| Success | Open Source | Issues | Strategy | Brand[ing] |
| Drop the Ball | Granular | Convergent | E-commerce | Network[ing] |
| Basically | Heads up | BUZZWORD BINGO (free square) | Integration | Functionality |
| Capacity | Flexibility | Cadence Call | One Stop Shop | Policy[ies] |
| Multitask[ing] | Control Group | Buzz | Run it up the flagpole | E-business |
| Lean In | Metadata | Go to market | Up-Sell | Growth |
| Think Outside the Box | Etched in Stone | Tailwind[s] | Top down | Monoply |
| Personalization | Negotiated | BUZZWORD BINGO (free square) | Reverse Engineer | Diversity |
| Soup to nuts 24/7 | Control Group | Lead The Field / Occupy The Field | Optimization | Sticky-ness |
| Measurement | Sustainable | Scope | Top Of The Game | Experiences |