| Offline | Team Player | Personalization | Value | Customer Oriented |
| Deploy | Communication | Milestone | Customer Service | Streamline |
| Braindump | Network[ing] | BUZZWORD BINGO (free square) | Backward Compatible | Game Plan |
| Sustainable | Off Site Meeting | Targeted | Red Flag | Policy[ies] |
| Omnichannel / Cross Channel | Heavy lifting | Automated | Compelling | Legacy |
| Target Audience | Customer Facing | That being said / Having said that | Drop the Ball | Emerging markets |
| Pushback | Segment | Up to speed | Non-Traditional Management | Cost |
| Total Cost of Ownership (TCO) | Business Plan | BUZZWORD BINGO (free square) | Front Lines | Deploy |
| Exposure | Leadership | Targeted | Deliverable[s] | A-B Testing |
| Ball Park | Seamless | Burn rate | Offline | Go Live |