| Cascade Graph | ETA | Basically | Front Lines | Big Picture |
| Aggregate | Scale | Off-line | Run it up the flagpole | Seamless |
| Reinvigorate | Expectations | BUZZWORD BINGO (free square) | Proactive | Low-Hanging Fruit |
| Fault Tolerant | Traction | Benchmark | Revenue | Benefit analysis |
| Collaborate / Collaboration | Reuse / Reusability | Top down | Back-end | Ownership |
| E-tailers | Ball Park | Customer Service | Sales Driven | ETA |
| Pipeline | Upside | On Board | Patent | Segment |
| Market Leader | A-B Testing | BUZZWORD BINGO (free square) | Aggregate | Ramp Up |
| Milestone | Out Source | Customer Facing | Objectives | Go Live |
| Moving/Going Forward | E-business | Cost | Innovation / Innovated | Benefit analysis |