| First to market | Patent | Market Window | Objectives | Knowledge Base |
| Brain Storm / Mind Shower | Team Building | Google Juice | Technologies | Experiences |
| Back-end | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Resource[s] |
| Cascade Graph | Call to Action | Tasked | Best of Breed | Moving/Going Forward |
| Drop the Ball | Metrics | On The Same Page | One to one | Go Live |
| Competitive | Reswizzle | Performance | Drill Down | Circle Back |
| Red Flag | Dashboard | Resource[s] | Automated | Etched in Stone |
| Brand[ing] | Sticky-ness | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Elevator pitch |
| Raising the Bar | Compelling | Fast Track | In a Nutshell | Growth |
| Off the Shelf | Data Mining | Green | Lead The Field / Occupy The Field | Diversity |