| Phase | Deliverable[s] | Personalization | Seamless | Diversity |
| Control Group | Portfolio | Reactivation | Tasked | Workflow |
| Vision statement | High-Level | BUZZWORD BINGO (free square) | Facilitate | Perspective |
| E-commerce | Secret sauce | Customer Centric | Drink the Kool-Aid | Total Quality [or] Quality Driven |
| Engage | Fault Tolerant | On The Same Page | Flexibility | Scale |
| Experiences | Critical Path / Issue | Synergy / Synergies | Back to the drawing board | Scale |
| Heads up | Emerging markets | Lead The Field / Occupy The Field | Upside | First to market |
| Challenge[s] | Phase | BUZZWORD BINGO (free square) | Cross Sell | Impact[ful] |
| Drill Down | Red Flag | Customer Oriented | Team Player | Grow |
| Google Juice | On the back end | Center of Excellence | Control Group | Success |