| Value | Portfolio | Acquisition | Data Mining | Promotion |
| Paradigm | Core Competency / Core Competencies | Basically | Facilitate | Soup to nuts 24/7 |
| Band-aid | Control Group | BUZZWORD BINGO (free square) | Run it up the flagpole | Key Factor / Words |
| Multitask[ing] | Customer Centric | Guidance | Omnichannel / Cross Channel | Collaborate / Collaboration |
| Game Plan | E-commerce | Skill set(s) | Virtual / Virtualization | Fast Track |
| Utilize | Front Lines | Herding Cats | Measurement | Goal oriented |
| Challenge[s] | One to one | Network[ing] | New Economy | Content Management |
| Solution(s) | Eyeballs | BUZZWORD BINGO (free square) | E-tailers | Off Site Meeting |
| Growth | Time to Market | Reinvigorate | Circle Back | Out of the [Box | Loop] |
| Go to market | Cadence Call | Core Competency / Core Competencies | Off the Shelf | Search Engine Optimization |