| Heads up | Project | Front Lines | Legacy | Omnichannel / Cross Channel |
| Impact[ful] | Flexibility | Intellectual Property | Action Item / Action It | First to market |
| Real-Time | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Portfolio | |
| Go Live | Brand[ing] | Monoply | Transformative | Elephant in the room |
| Cadence Call | Milestone | Deadlines | Search Engine Optimization | Scenario[s] |
| Deadlines | Reach out | Reinvigorate | Lead The Field / Occupy The Field | Promotion |
| Discovery | Profit[ability] | Lean In | Ball Park | Experiences |
| One to one | New Economy | BUZZWORD BINGO (free square) | Facilitate | Automated |
| Knowledge Base | Open Source | Laser-focused | Value | B2B |
| Off the Shelf | Out of the [Box | Loop] | Timeline(s) | Service Oriented | Compelling |