| Wow Factor | Mind Share | Relevance | Marketing / Promotional Collateral | Out of the [Box | Loop] |
| On the back end | Communication | Level Set | Capacity | Road map |
| Brand[ing] | Niche[s] | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Promotion |
| Portal | Collaborate / Collaboration | Off the Shelf | Sticky-ness | Circle the wagons |
| Statement of Work (SOW) | Segment | Team Player | High-Level | Customer Service |
| Customer Facing | Technologies | Acquisition | No-Brainer | Promotion |
| Exposure | Goal oriented | Walk the Talk | Focused | Agenda |
| Business Plan | Big Picture | BUZZWORD BINGO (free square) | Ownership | Performance |
| Network[ing] | Personalization | Wow Factor | Omnichannel / Cross Channel | Segment |
| Deploy | New Economy | Workflow | Tasked | Statement of Work (SOW) |