| B2B | Total Cost of Ownership (TCO) | Reswizzle | Flexibility | Seamless |
| Hardball | Connectivity | Metrics | Experiences | Traction |
| Secret sauce | Heads up | BUZZWORD BINGO (free square) | Wow Factor | Reconfigure |
| Granular | Landing Page[s] | Business Plan | Best Practice | Performance |
| Customer Centric | Aggregate | Cadence Call | Pushback | Objectives |
| That being said / Having said that | Policy[ies] | Go Live | Team Building | Reverse Engineer |
| Best Practice | Streamline | Opportunity | Think Outside the Box | Cascade Graph |
| Quick win | Benchmark | BUZZWORD BINGO (free square) | Facilitate | Total Quality [or] Quality Driven |
| Ramp Up | Phase | Off Site Meeting | Off the Shelf | Proactive |
| Cadence Call | Reactivation | Granular | Dynamic | Deliverable[s] |