| Sustainable | Fault Tolerant | Diversity | Application Service Provider (ASP) | Retention |
| Streamline | Run it up the flagpole | Offline | Braindump | Cascade Graph |
| Top down | Restructuring | BUZZWORD BINGO (free square) | Prototype | Reach out |
| Double down | Downsize | Measurement | Bandwidth | Drink the Kool-Aid |
| Target Audience | Best Practice | Reactivation | Advantage | Opportunity |
| Out Source | Landing Page[s] | Revenue | E-commerce | Restructuring |
| Target Audience | Game Plan | Best Practice | Laser-focused | Bottom Line |
| Prototype | Google Juice | BUZZWORD BINGO (free square) | Sticky-ness | User Friendly |
| High-Level | Pipeline | Workshop | Fast Track | Agnostic |
| Ownership | Reach out | Compelling | Popup | Conversion |