| Benchmark | Best of Breed | Optimization | Drop the Ball | Dashboard |
| Sales Driven | Viral | Touch Base | Wow Factor | E-business |
| Customer Service | Monoply | BUZZWORD BINGO (free square) | Vertical Market | Sustainable / Sustainability |
| Open Source | Dynamic | Client Focus[ed] | Customer Relationship Management (CRM) | Braindump |
| Market Leader | Total Cost of Ownership (TCO) | Differentiation | One to one | Retention |
| Scope | Grow | Reconfigure | Back to the drawing board | No-Brainer |
| Synergy / Synergies | Touch Base | Elevator pitch | Mind Share | Brain Storm / Mind Shower |
| Asset[s] | One Stop Shop | BUZZWORD BINGO (free square) | Service Oriented | Drill Down |
| Vision statement | Viral | Best of Breed | Circle the wagons | Lean In |
| High-Level | Front Lines | E-business | Differentiation | Think Outside the Box |