| Cascade Graph | Prioritized | Back-end | Win-win | Ball Park |
| Scenario[s] | Cutting Edge | Communication | Timeline(s) | Elevator pitch |
| Market Leader | Guidance | BUZZWORD BINGO (free square) | Network[ing] | Streamline |
| Advantage | Retention | Fast Track | Monetize | On Board |
| Road map | Touch Base | Agnostic | Landing Page[s] | Negotiated |
| Brain Storm / Mind Shower | Integration | Dashboard | Sustainable / Sustainability | Skill set(s) |
| Deliverable[s] | Off Site Meeting | B2B | Service Oriented | Real-Time |
| Grow | Personalization | BUZZWORD BINGO (free square) | Empower[ment] | Cascade Graph |
| Timeline(s) | Control Group | Market Leader | Agenda | Targeted |
| Viral | Back-end | Compelling | Process | Functionality |