| Impact[ful] | Perspective | Paradigm | Cutting Edge | Off the Shelf |
| Bottom Line | Guidance | Workflow | Target Audience | Utilize |
| Retention | Intellectual Property | BUZZWORD BINGO (free square) | Agenda | Acquisition |
| Benefit analysis | Circle the wagons | Elephant in the room | One Stop Shop | Popup |
| Total Quality [or] Quality Driven | Google Juice | Technologies | Level Playing Field | Success |
| Go to market | Cascade Graph | Braindump | Benchmark | Guidance |
| Paradigm | Project | Open Source | Differentiation | |
| New Economy | Landing Page[s] | BUZZWORD BINGO (free square) | Circle the wagons | Restructuring |
| Omnichannel / Cross Channel | One to one | Resource[s] | Challenge[s] | Brain Storm / Mind Shower |
| Solution(s) | Sticky-ness | Functionality | Convergent | Big Picture |