| Sticky-ness | Measurement | Vision statement | Paradigm | Quick win |
| Secret sauce | Sustainable / Sustainability | Cascade Graph | Brand[ing] | Laser-focused |
| Collaborate / Collaboration | Issues | BUZZWORD BINGO (free square) | One to one | Moving/Going Forward |
| Market Window | Scenario[s] | Dashboard | Burn rate | Knowledge Transfer |
| Conversion | Network[ing] | Mindset | Portal | Targeted |
| Reuse / Reusability | Heavy lifting | Sales Driven | Gap Analysis | Virtual / Virtualization |
| Objectives | Real-Time | A-B Testing | Center of Excellence | Asset[s] |
| Innovation / Innovated | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | Off the Shelf | Workflow |
| Band-aid | Moving/Going Forward | Optimization | New Economy | Followup |
| Circle Back | Customer Oriented | Eyeballs | Performance | Acquisition |