| Web 2.0 / 3.0 | Expectations | Capacity | Elephant in the room | Mindset |
| Cross Sell | Synergy / Synergies | Restructuring | Innovation / Innovated | Marketing / Promotional Collateral |
| Viral | Collaborate / Collaboration | BUZZWORD BINGO (free square) | Raising the Bar | Grow |
| Cutting Edge | Functionality | Proactive | Process | |
| Lead The Field / Occupy The Field | Legacy | Performance | Center of Excellence | Back-end |
| Google Juice | Front Lines | Off Site Meeting | Team Building | Success |
| Targeted | Restructuring | Integration | Reinvent[ing] the wheel | Top down |
| ETA | Functionality | BUZZWORD BINGO (free square) | Partner | Conversion |
| Center of Excellence | Real-Time | Personalization | Band-aid | Cutting Edge |
| Lead The Field / Occupy The Field | Vision statement | Opportunity | Project | Call to Action |