| Customer Facing | Total Quality [or] Quality Driven | Non-Traditional Management | Personalization | Best Practice |
| Eyeballs | Basically | Bottom up | Up-Sell | Market Leader |
| A-B Testing | Benchmark | BUZZWORD BINGO (free square) | Promotion | Drop the Ball |
| Mind Share | Discovery | Perspective | Run the Numbers | Leadership |
| Process | Focused | Optimization | Level Playing Field | Exposure |
| Customer Service | Go Live | Challenge[s] | Aggregate | High-Level |
| Collaborate / Collaboration | Opportunity | Center of Excellence | Innovation / Innovated | Advantage |
| E-commerce | End to end | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Network[ing] |
| Ecosystem | Intellectual Property | Pipeline | Elevator pitch | Granular |
| Synergy / Synergies | Conversation | Data Mining | Goal oriented | Brain Storm / Mind Shower |