| Milestone | Solution(s) | Sustainable | Workflow | Web 2.0 / 3.0 |
| Conversion | Knowledge Base | Go to market | Touch Base | Data Mining |
| Sales Driven | New Economy | BUZZWORD BINGO (free square) | Up-Sell | Success |
| Statement of Work (SOW) | Offline | Ownership | Followup | Grow |
| Time to Market | Eyeballs | Deep dive | Sustainable / Sustainability | Communication |
| Multitask[ing] | One to one | Benefit analysis | Portfolio | Reinvigorate |
| Initial Assessment | Circle Back | Heads up | Buzz | Communication |
| Mind Share | Sales Driven | BUZZWORD BINGO (free square) | Proactive | Burn rate |
| Bottom up | Acquisition | Partner | Drink the Kool-Aid | Discovery |
| Tasked | Quick win | Target Audience | Asset[s] | 30,000 foot view |