| Legacy | Ecosystem | Perspective | Drink the Kool-Aid | Raising the Bar |
| Total Cost of Ownership (TCO) | Process | Patent | Elevator pitch | Utilize |
| Back to the drawing board | Customer Oriented | BUZZWORD BINGO (free square) | Secret sauce | Control Group |
| Benefit analysis | One Stop Shop | Non-Traditional Management | Target Audience | Go Live |
| Sticky-ness | Sustainable | Bandwidth | Dynamic | Market Window |
| Data Driven | Google Juice | Project | One to one | Scenario[s] |
| Upside | Web 2.0 / 3.0 | Sustainable / Sustainability | Compelling | Core Competency / Core Competencies |
| Growth | That being said / Having said that | BUZZWORD BINGO (free square) | Team Building | Wow Factor |
| Reactivation | Revisit | Business Opportunity | Circle the wagons | Capacity |
| Aggregate | Real-Time | Turnkey | Moving/Going Forward | Exposure |