| Burn rate | Aggregate | On the back end | E-commerce | Return on Investment (ROI) |
| Leverage | Circle the wagons | Seamless | Circle Back | Portal |
| Restructuring | Project | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Flexibility |
| Proactive | Drink the Kool-Aid | Relevance | Capacity | Prioritized |
| Real-Time | Downsize | Collaborate / Collaboration | Followup | No-Brainer |
| Data Driven | Total Cost of Ownership (TCO) | Acquisition | Touchpoints | Reconfigure |
| Workshop | E-tailers | Braindump | Road map | Integration |
| Reverse Engineer | Business Opportunity | BUZZWORD BINGO (free square) | Action Item / Action It | Deliverable[s] |
| Etched in Stone | Statement of Work (SOW) | Herding Cats | Followup | Sustainable |
| Discovery | Revisit | Partner | Offline | Bottom up |