| Advantage | Elephant in the room | Reconfigure | Portfolio | Burn rate |
| Collaborate / Collaboration | Back-end | Basically | Popup | Backward Compatible |
| Level Set | Segment | BUZZWORD BINGO (free square) | Drill Down | Go Public |
| Functionality | Restructuring | Open Source | Win-win | Demographic |
| Fast Track | Objectives | Critical Path / Issue | Best of Breed | Benefit analysis |
| Acquisition | Go Public | Go Live | Scope | Agnostic |
| Fault Tolerant | Cascade Graph | Aggregate | Application Service Provider (ASP) | Turnkey |
| Out Source | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Go to market | Facilitate |
| Patent | Total Cost of Ownership (TCO) | Eyeballs | Market Window | Goal[s] |
| Customer Facing | Up to speed | Quick win | Bottom Line | Capacity |