| Segment | Laser-focused | Communication | Automated | Pipeline |
| Metadata | Up-Sell | Deploy | On Board | Experiences |
| Market Window | Issues | BUZZWORD BINGO (free square) | Touch Base | Robust |
| Proactive | Cascade Graph | Return on Investment (ROI) | Integration | Braindump |
| First to market | Red Flag | Google Juice | Promotion | Milestone |
| Strategize | Dashboard | Data Driven | Agenda | Engage |
| Seamless | Top down | Turnkey | Soup to nuts 24/7 | Wow Factor |
| Bottom up | Retention | BUZZWORD BINGO (free square) | Deep dive | Project |
| Client Focus[ed] | Moving/Going Forward | Touchpoints | Aggregate | Offline |
| Etched in Stone | Revisit | Workflow | Customer Relationship Management (CRM) | Total Cost of Ownership (TCO) |