| Leverage | Level Playing Field | Total Quality [or] Quality Driven | Content Management | Grow |
| Restructuring | Circle the wagons | Multitask[ing] | Flexibility | Dashboard |
| Mind Share | Initial Assessment | BUZZWORD BINGO (free square) | Solution(s) | Automated |
| Experiences | Total Cost of Ownership (TCO) | Niche[s] | Heavy lifting | Prioritized |
| Value | Drill Down | Upside | E-business | Brain Storm / Mind Shower |
| Partner | Pipeline | Success | On The Same Page | Drill Down |
| Skill set(s) | Reswizzle | Upside | Acquisition | Buzz |
| Up-Sell | Restructuring | BUZZWORD BINGO (free square) | Policy[ies] | Lean In |
| Agenda | Statement of Work (SOW) | Emerging markets | Road map | Cadence Call |
| Run the Numbers | Engage | Top down | Offline | Mindset |