| Emerging markets | Team Building | Customer Centric | Sales Driven | Secret sauce |
| Total Cost of Ownership (TCO) | Game Plan | Revisit | Promotion | Skill set(s) |
| Legacy | Dashboard | BUZZWORD BINGO (free square) | Diversity | Customer Facing |
| Statement of Work (SOW) | Ball Park | Critical Path / Issue | Proactive | Reactivation |
| Performance | Market Window | Metrics | Call to Action | On the back end |
| Quick win | Reinvigorate | Growth | Fast Track | Big Picture |
| Bandwidth | Deadlines | Policy[ies] | Re-engagement | Band-aid |
| Application Service Provider (ASP) | Personalization | BUZZWORD BINGO (free square) | Etched in Stone | User Friendly |
| Strategize | Multitask[ing] | Sticky-ness | Eyeballs | Success |
| Secret sauce | Lead The Field / Occupy The Field | A-B Testing | Mind Share | Low-Hanging Fruit |