| Basically | Aggregate | Search Engine Optimization | E-commerce | Deep dive |
| On The Same Page | Secret sauce | Out of the [Box | Loop] | Diversity | Top Of The Game |
| Road map | Guidance | BUZZWORD BINGO (free square) | Green | Bottom up |
| Reconfigure | Etched in Stone | Reswizzle | Prioritized | Functionality |
| Circle the wagons | Hardball | Ball Park | Expectations | Conversion |
| Top down | Run it up the flagpole | Omnichannel / Cross Channel | Negotiated | Agnostic |
| Grow | B2B | Milestone | Partner | Reverse Engineer |
| 30,000 foot view | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Mission Critical | Soup to nuts 24/7 |
| Reach out | User Friendly | That being said / Having said that | Hardball | Fast Track |
| Level Playing Field | Objectives | Heavy lifting | Automated | Benefit analysis |