| Automated | Phase | Focused | Paradigm | Laser-focused |
| Customer Centric | Marketing / Promotional Collateral | Value | Followup | Wow Factor |
| Profit[ability] | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Legacy | Viral |
| Challenge[s] | Grow | Milestone | Team Building | Raising the Bar |
| Monoply | Data Mining | Win-win | Backward Compatible | Circle Back |
| Proactive | Issues | Action Item / Action It | Reach out | |
| Exposure | Content Management | Due dilligence | Targeted | That being said / Having said that |
| Level Set | Braindump | BUZZWORD BINGO (free square) | Big Picture | Negotiated |
| Sustainable | Front Lines | Turnkey | Experiences | Solution(s) |
| Run the Numbers | Skill set(s) | Portal | Strategize | Lead The Field / Occupy The Field |