| Seamless | Flexibility | Re-engagement | Mindset | User Friendly |
| Challenge[s] | Monoply | Monetize | Experiences | Diversity |
| Downsize | Etched in Stone | BUZZWORD BINGO (free square) | Differentiation | Leverage |
| Top Of The Game | Statement of Work (SOW) | Basically | Deep dive | Team Player |
| Value | Multitask[ing] | Performance | Best Practice | Control Group |
| Road map | Landing Page[s] | Conversation | Reswizzle | Acquisition |
| A-B Testing | Run the Numbers | Exposure | Dynamic | Negotiated |
| Policy[ies] | Niche[s] | BUZZWORD BINGO (free square) | Google Juice | Touch Base |
| Brand[ing] | Measurement | Sustainable | Center of Excellence | Reconfigure |
| Innovation / Innovated | Go to market | Success | Customer Oriented | Downsize |