| Deploy | Discovery | Negotiated | Lead The Field / Occupy The Field | Customer Centric |
| Dynamic | Best of Breed | Due dilligence | Segment | Landing Page[s] |
| Streamline | Integration | BUZZWORD BINGO (free square) | Innovation / Innovated | Up-Sell |
| Backward Compatible | Convergent | Omnichannel / Cross Channel | Business Plan | Ecosystem |
| Reconfigure | Tailwind[s] | Virtual / Virtualization | E-tailers | Control Group |
| E-commerce | Eyeballs | In a Nutshell | User Friendly | Experiences |
| Phase | Band-aid | Back to the drawing board | Google Juice | Niche[s] |
| Dynamic | Strategize | BUZZWORD BINGO (free square) | Cost | Engage |
| Mindset | Restructuring | Walk the Talk | Core Competency / Core Competencies | Level Set |
| Goal[s] | Connectivity | Backward Compatible | One Stop Shop | Up-Sell |