| Process | Green | Control Group | Performance | Landing Page[s] |
| Mindset | Bottom up | Sticky-ness | Wow Factor | Reactivation |
| Discovery | Impact[ful] | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Mission Critical |
| Segment | Band-aid | Core Competency / Core Competencies | Time to Market | Demographic |
| Drop the Ball | First to market | Gap Analysis | Deadlines | Data Driven |
| Game Plan | Deep dive | Growth | Touch Base | Automated |
| Collaborate / Collaboration | Utilize | Intellectual Property | Portal | Scenario[s] |
| Competitive | Personalization | BUZZWORD BINGO (free square) | Road map | Think Outside the Box |
| On the back end | Upside | Popup | Best Practice | Multitask[ing] |
| Expectations | Business Opportunity | Customer Centric | Control Group | Discovery |