| Advantage | Back-end | Heavy lifting | Measurement | Targeted |
| Resource[s] | Workflow | In a Nutshell | Guidance | Followup |
| New Economy | Milestone | BUZZWORD BINGO (free square) | Gap Analysis | Google Juice |
| Reinvent[ing] the wheel | Return on Investment (ROI) | Customer Relationship Management (CRM) | User Friendly | Portal |
| Total Quality [or] Quality Driven | Deliverable[s] | Non-Traditional Management | Automated | E-tailers |
| Total Quality [or] Quality Driven | Upside | Paradigm | Exposure | Facilitate |
| Cadence Call | Niche[s] | Convergent | Objectives | Off the Shelf |
| Empower[ment] | Quick win | BUZZWORD BINGO (free square) | Monoply | Portfolio |
| Advantage | Back to the drawing board | Walk the Talk | Technologies | Deliverable[s] |
| Front Lines | Dashboard | Out Source | Eyeballs | Laser-focused |