| Re-engagement | Prototype | Customer Relationship Management (CRM) | Guidance | On Board |
| Network[ing] | Total Cost of Ownership (TCO) | Expectations | Cost | Measurement |
| Reswizzle | Braindump | BUZZWORD BINGO (free square) | Metadata | Popup |
| Market Leader | Non-Traditional Management | Benchmark | Target Audience | Collaborate / Collaboration |
| Robust | Asset[s] | Out Source | Dynamic | Drink the Kool-Aid |
| Time to Market | Fast Track | Capacity | Think Outside the Box | No-Brainer |
| Strategic | Diversity | Initial Assessment | Goal[s] | E-commerce |
| Value | Mindset | BUZZWORD BINGO (free square) | Project | Skill set(s) |
| Reinvigorate | Go to market | Reinvent[ing] the wheel | Mind Share | Heavy lifting |
| Double down | Market Window | Process | Technologies | Ecosystem |