| Buzz | Core Competency / Core Competencies | Deep dive | Exposure | Popup |
| Lean In | Win-win | Partner | Total Quality [or] Quality Driven | Drop the Ball |
| Quick win | Grow | BUZZWORD BINGO (free square) | Engage | Back-end |
| Pushback | Scope | Network[ing] | Personalization | Statement of Work (SOW) |
| Targeted | Deadlines | Reswizzle | Brain Storm / Mind Shower | Marketing / Promotional Collateral |
| Relevance | Upside | Big Picture | Acquisition | Targeted |
| Drink the Kool-Aid | Profit[ability] | Omnichannel / Cross Channel | Due dilligence | Demographic |
| Backward Compatible | Benchmark | BUZZWORD BINGO (free square) | Niche[s] | Eyeballs |
| Experiences | Intellectual Property | Off Site Meeting | Milestone | Sales Driven |
| Proactive | Tasked | Scale | Gap Analysis | Win-win |