| Go to market | Bottom Line | Vertical Market | On the back end | Process |
| Conversion | Lean In | Optimization | Game Plan | Convergent |
| Engage | Utilize | BUZZWORD BINGO (free square) | Reswizzle | Lead The Field / Occupy The Field |
| Prioritized | Granular | Differentiation | Profit[ability] | In a Nutshell |
| Knowledge Base | Value | Win-win | E-business | Burn rate |
| No-Brainer | Best of Breed | Customer Service | Reverse Engineer | Advantage |
| Scale | Policy[ies] | Niche[s] | Workshop | Team Building |
| Bandwidth | New Economy | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Issues |
| Core Competency / Core Competencies | Target Audience | Drink the Kool-Aid | Statement of Work (SOW) | Reswizzle |
| Empower[ment] | Engage | Aggregate | Lean In | Ball Park |