| User Friendly | Heavy lifting | Market Leader | First to market | Multitask[ing] |
| Exposure | Cascade Graph | Lean In | In a Nutshell | Tailwind[s] |
| Sustainable | Touchpoints | BUZZWORD BINGO (free square) | Run it up the flagpole | Level Set |
| Integration | Seamless | Reinvent[ing] the wheel | Sticky-ness | Run the Numbers |
| Business Plan | Patent | Key Factor / Words | Opportunity | ETA |
| That being said / Having said that | Offline | 30,000 foot view | Policy[ies] | Target Audience |
| Conversion | Key Factor / Words | Marketing / Promotional Collateral | E-tailers | Statement of Work (SOW) |
| Reach out | Perspective | BUZZWORD BINGO (free square) | Customer Service | Mission Critical |
| Reswizzle | Run the Numbers | Viral | Advantage | Innovation / Innovated |
| Wow Factor | Focused | Reuse / Reusability | One to one | Agnostic |