| Game Plan | End to end | Granular | Competitive | Monoply |
| First to market | Viral | Ownership | Backward Compatible | Burn rate |
| Negotiated | High-Level | BUZZWORD BINGO (free square) | Top down | Best of Breed |
| Touchpoints | Band-aid | Transformative | Aggregate | Dashboard |
| Road map | Customer Centric | Asset[s] | Data Driven | Flexibility |
| Turnkey | Statement of Work (SOW) | Sustainable | Value | Walk the Talk |
| Niche[s] | Target Audience | Bottom up | Utilize | Diversity |
| Reverse Engineer | Landing Page[s] | BUZZWORD BINGO (free square) | Legacy | Reinvigorate |
| Reach out | Run it up the flagpole | Business Opportunity | Seamless | Opportunity |
| Offline | Timeline(s) | Web 2.0 / 3.0 | Initial Assessment | Search Engine Optimization |