| Think Outside the Box | Total Cost of Ownership (TCO) | Experiences | Raising the Bar | Competitive |
| Reach out | Lead The Field / Occupy The Field | Deep dive | Lean In | |
| Initial Assessment | Strategize | BUZZWORD BINGO (free square) | Circle Back | Best of Breed |
| Facilitate | Virtual / Virtualization | Milestone | Challenge[s] | Discovery |
| Convergent | Objectives | Market Window | Ramp Up | Bottom up |
| Automated | Scope | Intellectual Property | Customer Centric | Leverage |
| Up to speed | Convergent | Skill set(s) | Policy[ies] | Drink the Kool-Aid |
| Synergy / Synergies | Upside | BUZZWORD BINGO (free square) | Data Mining | Initial Assessment |
| Reverse Engineer | E-tailers | Cutting Edge | Conversation | Best Practice |
| Time to Market | Guidance | Differentiation | Quick win | Reactivation |