| Agenda | Burn rate | Scenario[s] | Road map | |
| Value | In a Nutshell | Exposure | Reinvent[ing] the wheel | New Economy |
| Quick win | Laser-focused | BUZZWORD BINGO (free square) | Bandwidth | Circle the wagons |
| Workshop | Targeted | Omnichannel / Cross Channel | Center of Excellence | Segment |
| Scope | Demographic | Differentiation | Milestone | Niche[s] |
| Level Set | Customer Oriented | Sustainable | E-business | Team Player |
| Resource[s] | Brand[ing] | Out Source | Vertical Market | Google Juice |
| E-tailers | Metrics | BUZZWORD BINGO (free square) | Due dilligence | Total Quality [or] Quality Driven |
| Brain Storm / Mind Shower | Search Engine Optimization | Knowledge Base | Ball Park | Bottom Line |
| On Board | Portal | Automated | High-Level | Level Playing Field |