| Content Management | Segment | Top down | One Stop Shop | Customer Facing |
| Core Competency / Core Competencies | Circle the wagons | Cross Sell | Reactivation | Game Plan |
| Ownership | Deadlines | BUZZWORD BINGO (free square) | Pushback | Business Plan |
| Capacity | Business Opportunity | Ecosystem | Network[ing] | Agnostic |
| Marketing / Promotional Collateral | Seamless | Measurement | Circle Back | Differentiation |
| Differentiation | Heads up | First to market | Deliverable[s] | Level Playing Field |
| Deploy | Pushback | Relevance | Web 2.0 / 3.0 | Segment |
| Raising the Bar | Objectives | BUZZWORD BINGO (free square) | Agenda | Cadence Call |
| Ball Park | Search Engine Optimization | Quick win | One to one | Phase |
| Mind Share | Low-Hanging Fruit | Sales Driven | Exposure | Diversity |