| ETA | Real-Time | Run the Numbers | Challenge[s] | Grow |
| Run it up the flagpole | Issues | First to market | Perspective | Negotiated |
| Fault Tolerant | Metadata | BUZZWORD BINGO (free square) | Raising the Bar | Brain Storm / Mind Shower |
| Solution(s) | Personalization | Sticky-ness | Paradigm | Sustainable |
| Market Window | Leverage | User Friendly | Timeline(s) | Back to the drawing board |
| Customer Oriented | Heavy lifting | Revenue | Capacity | Drill Down |
| Business Plan | A-B Testing | Agnostic | Reactivation | Out Source |
| Burn rate | Segment | BUZZWORD BINGO (free square) | Solution(s) | User Friendly |
| Elevator pitch | Cadence Call | Empower[ment] | Focused | Grow |
| Data Driven | Transformative | Center of Excellence | Time to Market | Emerging markets |