| Personalization | Touch Base | Value | Cost | Negotiated |
| ETA | Lean In | Conversion | Braindump | Cadence Call |
| Agenda | Reswizzle | BUZZWORD BINGO (free square) | Relevance | Portal |
| Moving/Going Forward | Grow | Innovation / Innovated | Call to Action | Monoply |
| Granular | Critical Path / Issue | End to end | Vertical Market | Dashboard |
| Resource[s] | Leverage | Advantage | At the end of the day | Focused |
| Turnkey | Call to Action | Asset[s] | Dynamic | Open Source |
| Deadlines | Portal | BUZZWORD BINGO (free square) | Customer Service | Deploy |
| Grow | Center of Excellence | Control Group | Landing Page[s] | Conversation |
| Strategic | One Stop Shop | Milestone | On The Same Page | Double down |