| Opportunity | Data Mining | Bottom up | Metadata | Process |
| Heads up | Experiences | Paradigm | Restructuring | Tailwind[s] |
| Competitive | Level Playing Field | BUZZWORD BINGO (free square) | First to market | Revisit |
| Discovery | Go to market | E-tailers | Customer Relationship Management (CRM) | Statement of Work (SOW) |
| Drill Down | Functionality | Brand[ing] | Objectives | Scope |
| Sustainable / Sustainability | Goal oriented | One Stop Shop | Up-Sell | Objectives |
| Raising the Bar | User Friendly | Back-end | New Economy | Team Building |
| Critical Path / Issue | Value | BUZZWORD BINGO (free square) | Front Lines | That being said / Having said that |
| Phase | Personalization | Connectivity | Heads up | Drink the Kool-Aid |
| Compelling | Integration | Go Public | Gap Analysis | Top Of The Game |