| Action Item / Action It | Scale | Metadata | Dashboard | Lead The Field / Occupy The Field |
| Measurement | Workshop | Burn rate | Tasked | Reverse Engineer |
| Wow Factor | Virtual / Virtualization | BUZZWORD BINGO (free square) | Backward Compatible | Walk the Talk |
| Tailwind[s] | Pipeline | Optimization | Top Of The Game | Empower[ment] |
| Sticky-ness | Leadership | Non-Traditional Management | Team Building | Relevance |
| Green | Customer Service | Emerging markets | Off-line | Herding Cats |
| Relevance | Differentiation | Strategic | Soup to nuts 24/7 | E-tailers |
| Bottom up | Goal oriented | BUZZWORD BINGO (free square) | Tasked | One Stop Shop |
| Empower[ment] | Success | Policy[ies] | Integration | E-commerce |
| At the end of the day | Back to the drawing board | Cutting Edge | Real-Time | Milestone |