| Core Competency / Core Competencies | Non-Traditional Management | Reactivation | Segment | Perspective |
| Granular | Sales Driven | Proactive | Fault Tolerant | Initial Assessment |
| Drink the Kool-Aid | Network[ing] | BUZZWORD BINGO (free square) | Target Audience | User Friendly |
| Re-engagement | At the end of the day | One to one | Control Group | Policy[ies] |
| Success | Team Building | Phase | Touchpoints | Exposure |
| Think Outside the Box | Retention | Front Lines | Convergent | Synergy / Synergies |
| Workshop | Expectations | First to market | Bandwidth | Return on Investment (ROI) |
| Band-aid | Empower[ment] | BUZZWORD BINGO (free square) | Milestone | Customer Relationship Management (CRM) |
| Total Quality [or] Quality Driven | New Economy | Prototype | Reswizzle | Scope |
| Grow | Open Source | Turnkey | Paradigm | Opportunity |