| Monetize | Growth | Business Plan | Best of Breed | Leadership |
| Strategic | Cross Sell | Laser-focused | Project | Double down |
| Real-Time | Negotiated | BUZZWORD BINGO (free square) | Workshop | Discovery |
| Dynamic | Content Management | Success | Drill Down | Conversion |
| Compelling | One Stop Shop | Circle Back | Run the Numbers | E-tailers |
| Success | Targeted | Monetize | Skill set(s) | Think Outside the Box |
| Convergent | Customer Centric | Run the Numbers | Up-Sell | Fault Tolerant |
| Discovery | Go Live | BUZZWORD BINGO (free square) | Advantage | Red Flag |
| Negotiated | Lead The Field / Occupy The Field | Backward Compatible | Customer Oriented | Center of Excellence |
| Real-Time | Go to market | Moving/Going Forward | Benchmark | Low-Hanging Fruit |