| Best Practice | Asset[s] | Measurement | Off the Shelf | Center of Excellence |
| Dynamic | Back to the drawing board | Brain Storm / Mind Shower | Laser-focused | Retention |
| Innovation / Innovated | Restructuring | BUZZWORD BINGO (free square) | Pushback | Revenue |
| Utilize | Search Engine Optimization | Think Outside the Box | 30,000 foot view | Out Source |
| Monetize | Policy[ies] | Benchmark | Expectations | Network[ing] |
| Top down | Upside | Niche[s] | Web 2.0 / 3.0 | Integration |
| Heavy lifting | Braindump | Omnichannel / Cross Channel | Brand[ing] | Initial Assessment |
| Segment | Advantage | BUZZWORD BINGO (free square) | Strategy | Automated |
| Green | Laser-focused | Transformative | Benchmark | Cutting Edge |
| Quick win | Guidance | Reswizzle | Sticky-ness | Due dilligence |