| Promotion | Time to Market | Drop the Ball | Dynamic | Capacity |
| Cadence Call | Guidance | User Friendly | Lead The Field / Occupy The Field | Run it up the flagpole |
| Competitive | Red Flag | BUZZWORD BINGO (free square) | Client Focus[ed] | Pipeline |
| Niche[s] | Brand[ing] | Virtual / Virtualization | Negotiated | Market Window |
| Sustainable / Sustainability | End to end | One to one | Convergent | Bandwidth |
| Elephant in the room | No-Brainer | Customer Relationship Management (CRM) | Revenue | Sales Driven |
| Aggregate | Customer Service | Key Factor / Words | Vision statement | Omnichannel / Cross Channel |
| New Economy | Automated | BUZZWORD BINGO (free square) | Team Building | At the end of the day |
| Leverage | Walk the Talk | Goal oriented | Ownership | Revisit |
| Market Leader | Action Item / Action It | Personalization | Technologies | Tailwind[s] |