| Pushback | Milestone | Level Playing Field | Drop the Ball | Strategize |
| Web 2.0 / 3.0 | Personalization | Landing Page[s] | Braindump | Strategy |
| 30,000 foot view | Targeted | BUZZWORD BINGO (free square) | Due dilligence | Heavy lifting |
| Capacity | Reconfigure | Portal | First to market | Emerging markets |
| Green | Back-end | Game Plan | Reinvent[ing] the wheel | Statement of Work (SOW) |
| Wow Factor | B2B | Low-Hanging Fruit | Elephant in the room | Dynamic |
| Emerging markets | Conversation | Opportunity | Drill Down | |
| Big Picture | Skill set(s) | BUZZWORD BINGO (free square) | Benefit analysis | No-Brainer |
| Web 2.0 / 3.0 | E-tailers | Go to market | Ramp Up | Laser-focused |
| Deadlines | Team Building | Acquisition | Touch Base | Connectivity |