| Demographic | Burn rate | Drink the Kool-Aid | Restructuring | Utilize |
| Think Outside the Box | Level Set | Proactive | Data Mining | Initial Assessment |
| Reactivation | Out Source | BUZZWORD BINGO (free square) | Leverage | Monetize |
| Red Flag | Web 2.0 / 3.0 | Competitive | Touchpoints | |
| Level Playing Field | Downsize | Customer Oriented | Collaborate / Collaboration | Compelling |
| Front Lines | Team Building | Connectivity | Off-line | Workflow |
| Moving/Going Forward | Ecosystem | Sticky-ness | Exposure | Real-Time |
| Eyeballs | Competitive | BUZZWORD BINGO (free square) | At the end of the day | Sales Driven |
| Empower[ment] | Revenue | Data Driven | Key Factor / Words | Streamline |
| One to one | Walk the Talk | Client Focus[ed] | Experiences | Up to speed |