| Application Service Provider (ASP) | On Board | Communication | Call to Action | Promotion |
| Capacity | Bottom up | Deadlines | Profit[ability] | Policy[ies] |
| Perspective | BUZZWORD BINGO (free square) | Sticky-ness | Knowledge Base | |
| Portfolio | Acquisition | Reuse / Reusability | Automated | Walk the Talk |
| Target Audience | Virtual / Virtualization | Grow | Critical Path / Issue | Cross Sell |
| One Stop Shop | Cost | Multitask[ing] | Low-Hanging Fruit | Initial Assessment |
| Customer Relationship Management (CRM) | Circle the wagons | Patent | Business Plan | Conversation |
| Cross Sell | Network[ing] | BUZZWORD BINGO (free square) | Automated | Reinvigorate |
| Reuse / Reusability | Niche[s] | Ball Park | Content Management | Challenge[s] |
| Level Set | Objectives | Synergy / Synergies | Prototype | Tailwind[s] |