| Reuse / Reusability | Capacity | Front Lines | Vision statement | Return on Investment (ROI) |
| Strategy | Grow | Cross Sell | Project | Customer Relationship Management (CRM) |
| Initial Assessment | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Optimization | B2B |
| Multitask[ing] | Brain Storm / Mind Shower | Content Management | Targeted | Seamless |
| Streamline | Best of Breed | Up-Sell | Real-Time | Solution(s) |
| Critical Path / Issue | On the back end | Level Playing Field | Braindump | Customer Centric |
| Focused | Leverage | Strategic | Service Oriented | Prioritized |
| Back-end | Conversation | BUZZWORD BINGO (free square) | Functionality | Customer Facing |
| Cutting Edge | Touch Base | Customer Oriented | Demographic | Streamline |
| Time to Market | Turnkey | Application Service Provider (ASP) | Reinvigorate | Tasked |