| E-tailers | Communication | B2B | High-Level | Demographic |
| Policy[ies] | Prioritized | A-B Testing | Agnostic | No-Brainer |
| Conversation | Goal[s] | BUZZWORD BINGO (free square) | Goal oriented | Omnichannel / Cross Channel |
| Deliverable[s] | Elephant in the room | Diversity | Knowledge Base | Timeline(s) |
| Ownership | Level Playing Field | Benefit analysis | Customer Facing | Legacy |
| Brain Storm / Mind Shower | Guidance | Prioritized | Deploy | Capacity |
| Resource[s] | Workshop | Timeline(s) | Dynamic | Workflow |
| Sustainable | E-business | BUZZWORD BINGO (free square) | Heads up | Touch Base |
| Green | Synergy / Synergies | Target Audience | Service Oriented | Cascade Graph |
| Total Quality [or] Quality Driven | Circle Back | Flexibility | Tailwind[s] | Ownership |