| Touchpoints | Real-Time | Resource[s] | Conversion | Acquisition |
| Sustainable | Off-line | Conversation | Soup to nuts 24/7 | Non-Traditional Management |
| Bottom Line | Growth | BUZZWORD BINGO (free square) | Knowledge Base | Raising the Bar |
| Integration | Optimization | Content Management | Granular | Reuse / Reusability |
| Target Audience | Legacy | Leadership | E-commerce | Due dilligence |
| Data Driven | Off the Shelf | Segment | Braindump | Low-Hanging Fruit |
| Brand[ing] | Policy[ies] | Hardball | Benefit analysis | Transformative |
| Perspective | Differentiation | BUZZWORD BINGO (free square) | Competitive | Vertical Market |
| Cross Sell | Core Competency / Core Competencies | Flexibility | Facilitate | |
| Demographic | Timeline(s) | Mindset | Innovation / Innovated | Convergent |