| Conversation | Personalization | Go to market | Circle the wagons | |
| Back-end | Call to Action | Streamline | Level Playing Field | Core Competency / Core Competencies |
| In a Nutshell | Transformative | BUZZWORD BINGO (free square) | Up to speed | On Board |
| Big Picture | Elephant in the room | Herding Cats | Control Group | Run the Numbers |
| Skill set(s) | Followup | Demographic | Automated | Solution(s) |
| One Stop Shop | Quick win | Cascade Graph | Ball Park | Fault Tolerant |
| Milestone | Communication | Timeline(s) | Reverse Engineer | Real-Time |
| Reinvent[ing] the wheel | Guidance | BUZZWORD BINGO (free square) | Heads up | Bottom up |
| Prototype | Web 2.0 / 3.0 | Popup | Dynamic | Grow |
| Open Source | Win-win | Strategy | Band-aid | Demographic |