| E-business | Deep dive | Top down | Reactivation | |
| Drop the Ball | Benchmark | Best of Breed | Profit[ability] | Moving/Going Forward |
| Intellectual Property | Prototype | BUZZWORD BINGO (free square) | Knowledge Base | Proactive |
| Heads up | Personalization | Workshop | Gap Analysis | Go to market |
| Granular | Customer Relationship Management (CRM) | Customer Service | Discovery | Customer Facing |
| Band-aid | Level Set | Reverse Engineer | Virtual / Virtualization | A-B Testing |
| Customer Centric | Business Opportunity | Braindump | Performance | Phase |
| High-Level | Objectives | BUZZWORD BINGO (free square) | Buzz | Drink the Kool-Aid |
| Back-end | Circle Back | Scope | Segment | Fault Tolerant |
| Compelling | Application Service Provider (ASP) | Deadlines | Proactive | Robust |