| ETA | Communication | Compelling | Virtual / Virtualization | Followup |
| Challenge[s] | Measurement | On Board | Milestone | |
| Off Site Meeting | Out of the [Box | Loop] | BUZZWORD BINGO (free square) | Burn rate | Band-aid |
| Backward Compatible | Client Focus[ed] | Out Source | Negotiated | Process |
| Benefit analysis | Experiences | Deploy | Integration | Wow Factor |
| Statement of Work (SOW) | Burn rate | Viral | Strategize | Top Of The Game |
| Skill set(s) | Goal oriented | Personalization | Up to speed | Heads up |
| E-tailers | Due dilligence | BUZZWORD BINGO (free square) | Double down | Traction |
| Objectives | Up-Sell | Target Audience | Quick win | Walk the Talk |
| Circle the wagons | Search Engine Optimization | On Board | Off-line | Robust |