| Strategic | Buzz | Total Quality [or] Quality Driven | Circle Back | Emerging markets |
| Experiences | Go to market | Segment | Vertical Market | Restructuring |
| Customer Centric | Braindump | BUZZWORD BINGO (free square) | Conversion | Benchmark |
| Acquisition | Downsize | Sustainable | Fast Track | Popup |
| Policy[ies] | Circle the wagons | Expectations | Fault Tolerant | Back-end |
| Level Playing Field | Sustainable | Popup | Connectivity | Transformative |
| Deadlines | Return on Investment (ROI) | Bottom Line | One to one | Reach out |
| Flexibility | At the end of the day | BUZZWORD BINGO (free square) | Braindump | Asset[s] |
| Functionality | Acquisition | Demographic | Ownership | Hardball |
| Growth | Metadata | Customer Service | Drop the Ball | Deep dive |