| Paradigm | Legacy | Content Management | Game Plan | Revisit |
| Engage | Google Juice | Solution(s) | Best of Breed | Quick win |
| Gap Analysis | E-commerce | BUZZWORD BINGO (free square) | Eyeballs | Back-end |
| Think Outside the Box | On Board | Functionality | Milestone | Leverage |
| Differentiation | Pushback | Benefit analysis | E-tailers |
| Partner | Intellectual Property | Innovation / Innovated | Streamline | Market Window |
| Green | Solution(s) | Back to the drawing board | Drop the Ball | Prototype |
| Dashboard | Process | BUZZWORD BINGO (free square) | Reinvigorate | Skill set(s) |
| Leadership | E-tailers | Paradigm | Herding Cats | Ecosystem |
| Level Playing Field | E-business | First to market | Sustainable / Sustainability | Tailwind[s] |