| Heads up | Key Factor / Words | Sustainable / Sustainability | High-Level | A-B Testing |
| Challenge[s] | Mindset | Cost | Customer Service | Out of the [Box | Loop] |
| Deadlines | Data Driven | BUZZWORD BINGO (free square) | Aggregate | Burn rate |
| Functionality | Network[ing] | Red Flag | Road map | Followup |
| Customer Relationship Management (CRM) | Elevator pitch | Promotion | Control Group | Mission Critical |
| Followup | Fault Tolerant | Sales Driven | Process | Conversion |
| Differentiation | Agenda | Convergent | Agnostic | Critical Path / Issue |
| Off Site Meeting | Automated | BUZZWORD BINGO (free square) | Run the Numbers | Innovation / Innovated |
| Technologies | Utilize | Engage | User Friendly | Competitive |
| Run it up the flagpole | Discovery | Workflow | Scale | Center of Excellence |