| User Friendly | Impact[ful] | Connectivity | Gap Analysis | Sustainable |
| Guidance | Eyeballs | Project | Fault Tolerant | Negotiated |
| Team Building | Experiences | BUZZWORD BINGO (free square) | Traction | Metadata |
| Control Group | Competitive | Reinvent[ing] the wheel | Fast Track | Network[ing] |
| Herding Cats | Followup | Downsize | Focused | Off the Shelf |
| Mindset | Circle Back | Impact[ful] | Return on Investment (ROI) | Bottom up |
| Portal | Utilize | Off the Shelf | Elephant in the room | Touchpoints |
| Promotion | Search Engine Optimization | BUZZWORD BINGO (free square) | Fast Track | One to one |
| Guidance | Sales Driven | Secret sauce | Real-Time | Non-Traditional Management |
| On the back end | On The Same Page | Web 2.0 / 3.0 | Dashboard | Pipeline |