| Drop the Ball | Hardball | Retention | Market Window | Sustainable |
| Win-win | Center of Excellence | Exposure | Portal | Tailwind[s] |
| Sticky-ness | Reswizzle | BUZZWORD BINGO (free square) | Cascade Graph | Off-line |
| On the back end | Quick win | Deliverable[s] | Touchpoints | Ownership |
| Monetize | Niche[s] | Scenario[s] | Mind Share | Cutting Edge |
| Granular | Synergy / Synergies | Think Outside the Box | Legacy | On Board |
| Project | Total Cost of Ownership (TCO) | Profit[ability] | Workflow | Solution(s) |
| Strategize | Brand[ing] | BUZZWORD BINGO (free square) | 30,000 foot view | Portal |
| Ball Park | High-Level | Patent | Tasked | B2B |
| Retention | Laser-focused | Omnichannel / Cross Channel | Agnostic | Reuse / Reusability |