| Reactivation | Retention | Transformative | Flexibility | Sustainable / Sustainability |
| Issues | Reuse / Reusability | Upside | Followup | Customer Relationship Management (CRM) |
| Opportunity | Workshop | BUZZWORD BINGO (free square) | Game Plan | Facilitate |
| Functionality | Solution(s) | Web 2.0 / 3.0 | Negotiated | Portal |
| Knowledge Transfer | Eyeballs | Leadership | Customer Oriented | Re-engagement |
| In a Nutshell | Restructuring | User Friendly | Automated | 30,000 foot view |
| Monetize | Web 2.0 / 3.0 | Market Leader | Agnostic | Ecosystem |
| Relevance | Lean In | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Knowledge Transfer |
| Solution(s) | Level Set | Performance | Diversity | Bottom up |
| Sticky-ness | Leadership | Multitask[ing] | Total Cost of Ownership (TCO) | Transformative |