| Metadata | Traction | Landing Page[s] | Leadership | Open Source |
| Client Focus[ed] | B2B | In a Nutshell | Basically | Gap Analysis |
| Knowledge Base | Acquisition | BUZZWORD BINGO (free square) | Target Audience | Non-Traditional Management |
| Streamline | Return on Investment (ROI) | Marketing / Promotional Collateral | Impact[ful] | Critical Path / Issue |
| Benefit analysis | Reverse Engineer | Real-Time | Key Factor / Words | Tailwind[s] |
| Workshop | Metrics | Cascade Graph | Offline | Total Cost of Ownership (TCO) |
| Impact[ful] | Leadership | Pipeline | Demographic | Advantage |
| Upside | End to end | BUZZWORD BINGO (free square) | Dynamic | Drink the Kool-Aid |
| Bottom Line | Benchmark | Gap Analysis | Touchpoints | Grow |
| E-tailers | Negotiated | Customer Centric | Prioritized | Ecosystem |