| Big Picture | Conversation | Compelling | Vision statement | Web 2.0 / 3.0 |
| Heads up | Experiences | Pushback | Exposure | Deep dive |
| Scale | Game Plan | BUZZWORD BINGO (free square) | Robust | Portal |
| Seamless | Cross Sell | Proactive | Policy[ies] | Up-Sell |
| Engage | Elevator pitch | Benchmark | Return on Investment (ROI) | Off-line |
| In a Nutshell | Facilitate | Ball Park | Key Factor / Words | Reactivation |
| Connectivity | Granular | Hardball | Top Of The Game | One to one |
| Off the Shelf | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | That being said / Having said that | High-Level |
| Timeline(s) | Monetize | New Economy | Skill set(s) | Reinvigorate |
| Viral | Cadence Call | Conversation | Out of the [Box | Loop] | Goal[s] |