| Brain Storm / Mind Shower | Focused | Milestone | Touch Base | Herding Cats |
| Win-win | Demographic | Lean In | Scope | Reactivation |
| Ownership | Go Public | BUZZWORD BINGO (free square) | Ball Park | Target Audience |
| Web 2.0 / 3.0 | Control Group | Upside | Run the Numbers | Reinvigorate |
| Exposure | Big Picture | Data Mining | Team Building | E-tailers |
| Service Oriented | Off Site Meeting | Deadlines | Game Plan | Policy[ies] |
| Key Factor / Words | Technologies | Opportunity | Band-aid | Experiences |
| Timeline(s) | Workshop | BUZZWORD BINGO (free square) | Issues | Data Mining |
| Deploy | Revenue | Quick win | Raising the Bar | Convergent |
| Total Cost of Ownership (TCO) | Revisit | Team Building | On Board | Scale |