| Back-end | Off-line | Timeline(s) | Braindump | Metadata |
| Measurement | Deep dive | Total Cost of Ownership (TCO) | Offline | Pipeline |
| Optimization | Revenue | BUZZWORD BINGO (free square) | Team Building | Value |
| Portal | Ecosystem | Eyeballs | Band-aid | Flexibility |
| Heads up | Guidance | Negotiated | Technologies | Secret sauce |
| Pipeline | Market Leader | Revisit | Sustainable | Deadlines |
| Success | On the back end | Elephant in the room | Paradigm | Optimization |
| Customer Facing | On The Same Page | BUZZWORD BINGO (free square) | Retention | Innovation / Innovated |
| A-B Testing | Off-line | Double down | User Friendly | Intellectual Property |
| Think Outside the Box | Upside | Conversation | Virtual / Virtualization | High-Level |