| Traction | Facilitate | Agnostic | Patent | Opportunity |
| Leadership | Robust | Knowledge Transfer | Marketing / Promotional Collateral | Scale |
| Quick win | Strategic | BUZZWORD BINGO (free square) | That being said / Having said that | Differentiation |
| Best Practice | Total Cost of Ownership (TCO) | Empower[ment] | Action Item / Action It | Data Driven |
| First to market | Vertical Market | Exposure | Statement of Work (SOW) | Legacy |
| Quick win | Value | Offline | Bandwidth | Integration |
| Center of Excellence | Metadata | Knowledge Transfer | Prototype | Green |
| Core Competency / Core Competencies | Control Group | BUZZWORD BINGO (free square) | Acquisition | Emerging markets |
| Lean In | A-B Testing | Out of the [Box | Loop] | Herding Cats | Cross Sell |
| Portfolio | Go to market | Agenda | Connectivity | Flexibility |