| Upside | On the back end | Scope | Bandwidth | Deliverable[s] |
| Scale | Multitask[ing] | Integration | Re-engagement | Popup |
| Connectivity | Vertical Market | BUZZWORD BINGO (free square) | Communication | Sticky-ness |
| Value | Secret sauce | Go Live | Conversion | Reuse / Reusability |
| Best Practice | Key Factor / Words | Omnichannel / Cross Channel | Viral | Relevance |
| On Board | High-Level | Target Audience | Seamless | Goal[s] |
| Transformative | Traction | Sustainable | Web 2.0 / 3.0 | Utilize |
| Deliverable[s] | Control Group | BUZZWORD BINGO (free square) | That being said / Having said that | Eyeballs |
| Front Lines | Gap Analysis | Action Item / Action It | At the end of the day | Top Of The Game |
| Followup | Objectives | Customer Relationship Management (CRM) | Leadership | Issues |