| Burn rate | Action Item / Action It | Off-line | Connectivity | Leverage |
| Key Factor / Words | Eyeballs | Skill set(s) | Strategize | Popup |
| One Stop Shop | Streamline | BUZZWORD BINGO (free square) | Gap Analysis | Heads up |
| Experiences | Upside | Client Focus[ed] | Return on Investment (ROI) | Circle Back |
| Team Player | Advantage | E-business | Aggregate | Level Playing Field |
| Growth | Top Of The Game | Run the Numbers | Metadata | Return on Investment (ROI) |
| Partner | Deep dive | Targeted | Phase | ETA |
| Popup | Search Engine Optimization | BUZZWORD BINGO (free square) | One Stop Shop | Low-Hanging Fruit |
| Brand[ing] | At the end of the day | Restructuring | Green | Prioritized |
| Metrics | Innovation / Innovated | Circle the wagons | On Board | Reinvent[ing] the wheel |