| Agenda | Transformative | No-Brainer | Market Window | Client Focus[ed] |
| Reactivation | Asset[s] | Intellectual Property | Scope | 30,000 foot view |
| Granular | Mindset | BUZZWORD BINGO (free square) | Sticky-ness | Proactive |
| Milestone | Revisit | Focused | Touchpoints | Reverse Engineer |
| Experiences | Agnostic | Discovery | Functionality | Elevator pitch |
| Elephant in the room | Elevator pitch | B2B | Sticky-ness | Project |
| Client Focus[ed] | Integration | Skill set(s) | Strategic | Deadlines |
| Niche[s] | At the end of the day | BUZZWORD BINGO (free square) | Conversion | Market Window |
| Top Of The Game | Business Plan | Road map | Reswizzle | Vision statement |
| Prioritized | Call to Action | Service Oriented | Top down | Focused |