| Differentiation | Reswizzle | Leadership | Streamline | Communication |
| Mindset | Deep dive | Automated | New Economy | Competitive |
| Heads up | Diversity | BUZZWORD BINGO (free square) | Paradigm | Road map |
| Agnostic | Downsize | Scenario[s] | Opportunity | Guidance |
| Critical Path / Issue | Demographic | Personalization | Policy[ies] | Success |
| Ball Park | Deliverable[s] | Virtual / Virtualization | Innovation / Innovated | Front Lines |
| Engage | Vision statement | Goal[s] | Customer Facing | Milestone |
| Communication | Segment | BUZZWORD BINGO (free square) | Market Window | Relevance |
| Search Engine Optimization | Re-engagement | Facilitate | Drink the Kool-Aid | Walk the Talk |
| Reinvigorate | Convergent | Optimization | Emerging markets | Granular |