| Monetize | Customer Oriented | Cost | Pipeline | Reswizzle |
| Viral | Granular | Expectations | Milestone | Facilitate |
| Gap Analysis | Green | BUZZWORD BINGO (free square) | Reuse / Reusability | Turnkey |
| Run the Numbers | Compelling | Cross Sell | Customer Relationship Management (CRM) | Ramp Up |
| Emerging markets | Eyeballs | Market Window | Heavy lifting | Network[ing] |
| Off-line | Granular | Exposure | Monoply | Game Plan |
| Think Outside the Box | Buzz | Customer Relationship Management (CRM) | On the back end | Heavy lifting |
| Statement of Work (SOW) | Re-engagement | BUZZWORD BINGO (free square) | Differentiation | Convergent |
| Discovery | Reswizzle | Core Competency / Core Competencies | Elevator pitch | High-Level |
| E-business | Touch Base | Ball Park | Tasked | Aggregate |