| Resource[s] | Sticky-ness | Think Outside the Box | Perspective | Focused |
| Run it up the flagpole | Strategy | Grow | End to end | Targeted |
| Sustainable / Sustainability | Control Group | BUZZWORD BINGO (free square) | Engage | Reactivation |
| Elevator pitch | Robust | Knowledge Base | Fault Tolerant | Relevance |
| Drill Down | Team Building | A-B Testing | Measurement |
| Diversity | Milestone | Solution(s) | Walk the Talk | Center of Excellence |
| In a Nutshell | Opportunity | Expectations | Value | Customer Facing |
| Call to Action | Cross Sell | BUZZWORD BINGO (free square) | Conversion | Google Juice |
| Partner | Deadlines | Metadata | Back to the drawing board | Paradigm |
| Intellectual Property | Network[ing] | Innovation / Innovated | Fast Track | Measurement |