| Ownership | Client Focus[ed] | Ecosystem | Challenge[s] | Timeline(s) |
| Customer Facing | Portfolio | Cascade Graph | Discovery | Deep dive |
| Scope | On The Same Page | BUZZWORD BINGO (free square) | Strategic | Core Competency / Core Competencies |
| Agnostic | Re-engagement | Web 2.0 / 3.0 | Upside | Omnichannel / Cross Channel |
| Brand[ing] | Service Oriented | Robust | Guidance | Band-aid |
| Run the Numbers | Landing Page[s] | Prototype | Marketing / Promotional Collateral | Profit[ability] |
| Return on Investment (ROI) | Portfolio | Client Focus[ed] | Project | Key Factor / Words |
| Mind Share | Technologies | BUZZWORD BINGO (free square) | Goal[s] | Benefit analysis |
| Moving/Going Forward | Off-line | Ownership | Big Picture | Conversion |
| Segment | Legacy | Circle Back | Streamline | Turnkey |