| Mission Critical | Market Leader | Success | Up-Sell | Personalization |
| In a Nutshell | Call to Action | Innovation / Innovated | User Friendly | Mindset |
| Compelling | Transformative | BUZZWORD BINGO (free square) | Facilitate | Lean In |
| Data Mining | Benefit analysis | Herding Cats | Data Driven | Flexibility |
| Communication | Scope | Segment | Viral | Aggregate |
| Collaborate / Collaboration | Up to speed | Connectivity | Go Live | Relevance |
| Red Flag | Paradigm | Reverse Engineer | Quick win | Prioritized |
| Level Set | Team Building | BUZZWORD BINGO (free square) | Action Item / Action It | Scale |
| Gap Analysis | Pushback | Multitask[ing] | Monetize | Lean In |
| Leadership | Retention | Competitive | Compelling |