| Mindset | Goal[s] | Braindump | Service Oriented | Traction |
| On Board | Multitask[ing] | Followup | Brand[ing] | Exposure |
| Customer Oriented | Challenge[s] | BUZZWORD BINGO (free square) | Herding Cats | Reactivation |
| Eyeballs | Best of Breed | Expectations | Profit[ability] | Buzz |
| Scenario[s] | Soup to nuts 24/7 | Bandwidth | Metrics | Project |
| Objectives | Differentiation | Competitive | Ball Park | Skill set(s) |
| Walk the Talk | Elevator pitch | Dashboard | Solution(s) | Content Management |
| Dynamic | Personalization | BUZZWORD BINGO (free square) | Pushback | Discovery |
| Reuse / Reusability | E-business | Vision statement | On the back end | Ecosystem |
| Brand[ing] | Innovation / Innovated | Application Service Provider (ASP) | Customer Centric | Grow |