| Mission Critical | End to end | E-tailers | Elephant in the room | Soup to nuts 24/7 |
| Fault Tolerant | Partner | Diversity | Traction | Leverage |
| Reach out | Deadlines | BUZZWORD BINGO (free square) | Grow | Offline |
| Gap Analysis | Issues | Lean In | Band-aid | Monetize |
| Top down | Differentiation | Heads up | A-B Testing | Customer Relationship Management (CRM) |
| Landing Page[s] | Touchpoints | Customer Oriented | Market Leader | Measurement |
| Off Site Meeting | On Board | Prototype | Robust | Mission Critical |
| Reconfigure | Reach out | BUZZWORD BINGO (free square) | Grow | Etched in Stone |
| Ownership | Think Outside the Box | In a Nutshell | Metadata | Basically |
| Target Audience | Off the Shelf | New Economy | Functionality |