| Prioritized | Transformative | Functionality | Relevance | Green |
| Robust | B2B | Legacy | Workshop | Competitive |
| Business Opportunity | First to market | BUZZWORD BINGO (free square) | Ramp Up | Total Quality [or] Quality Driven |
| Goal[s] | Time to Market | Omnichannel / Cross Channel | Perspective | Business Plan |
| Backward Compatible | Reactivation | Walk the Talk | Focused | Portal |
| Up to speed | In a Nutshell | B2B | Deploy | ETA |
| Challenge[s] | At the end of the day | Restructuring | Business Opportunity | High-Level |
| Touchpoints | Reswizzle | BUZZWORD BINGO (free square) | Facilitate | Expectations |
| Acquisition | Synergy / Synergies | Target Audience | Landing Page[s] | Reuse / Reusability |
| Exposure | Differentiation | New Economy | Offline | Tailwind[s] |