| Call to Action | Profit[ability] | Advantage | Core Competency / Core Competencies | Center of Excellence |
| Revisit | No-Brainer | Convergent | Functionality | Circle the wagons |
| Project | Deep dive | BUZZWORD BINGO (free square) | Touchpoints | Agnostic |
| Objectives | Customer Oriented | Phase | Vertical Market | Brain Storm / Mind Shower |
| Conversation | Upside | Total Cost of Ownership (TCO) | Traction | Hardball |
| Metadata | Leverage | Automated | Run it up the flagpole | Moving/Going Forward |
| Road map | Circle Back | Aggregate | Tailwind[s] | Multitask[ing] |
| Knowledge Base | Team Building | BUZZWORD BINGO (free square) | Empower[ment] | Cutting Edge |
| Engage | Laser-focused | Viral | Dashboard | Drink the Kool-Aid |
| Conversation | Target Audience | New Economy | Portal | Touch Base |