| Integration | Capacity | Portal | Cutting Edge | Etched in Stone |
| Solution(s) | Team Building | Ball Park | One Stop Shop | Fault Tolerant |
| Resource[s] | Pushback | BUZZWORD BINGO (free square) | Niche[s] | E-business |
| Functionality | Followup | Touch Base | Downsize | Personalization |
| Run it up the flagpole | Aggregate | Strategic | High-Level | Market Window |
| Backward Compatible | Due dilligence | Goal oriented | Drop the Ball | Connectivity |
| Discovery | Return on Investment (ROI) | Turnkey | Vision statement | Off-line |
| Vertical Market | Green | BUZZWORD BINGO (free square) | Resource[s] | Retention |
| Differentiation | Integration | Elevator pitch | Legacy | Profit[ability] |
| Opportunity | Issues | Customer Relationship Management (CRM) | Back to the drawing board | Demographic |