| Portal | Success | Red Flag | Circle Back | Bandwidth |
| On the back end | Etched in Stone | Client Focus[ed] | Sticky-ness | Up-Sell |
| Customer Relationship Management (CRM) | Market Leader | BUZZWORD BINGO (free square) | Utilize | Turnkey |
| Reuse / Reusability | Popup | Skill set(s) | Niche[s] | Best of Breed |
| Elephant in the room | Streamline | Timeline(s) | E-tailers | Viral |
| Benchmark | Issues | Data Driven | Utilize | Lead The Field / Occupy The Field |
| Elevator pitch | Due dilligence | Automated | Success | Portfolio |
| Synergy / Synergies | 30,000 foot view | BUZZWORD BINGO (free square) | Transformative | Content Management |
| Deep dive | Guidance | End to end | Raising the Bar | Ownership |
| Out of the [Box | Loop] | Engage | Drink the Kool-Aid | Out Source | Quick win |