| Front Lines | Drop the Ball | Off the Shelf | Traction | Granular |
| Downsize | Segment | Deep dive | Out Source | Heavy lifting |
| Reverse Engineer | Return on Investment (ROI) | BUZZWORD BINGO (free square) | Band-aid | Reinvigorate |
| Bottom Line | Ball Park | Circle the wagons | Demographic | Etched in Stone |
| Benchmark | Re-engagement | Strategize | Portfolio | Cost |
| Wow Factor | Deploy | Performance | Soup to nuts 24/7 | Guidance |
| Technologies | Re-engagement | Flexibility | Reuse / Reusability | Targeted |
| Business Plan | Collaborate / Collaboration | BUZZWORD BINGO (free square) | Team Player | Hardball |
| Strategize | Pipeline | Customer Relationship Management (CRM) | Application Service Provider (ASP) | Green |
| Retention | Raising the Bar | E-commerce | Ramp Up | Mind Share |