| Open Source | Cascade Graph | Low-Hanging Fruit | Bottom Line | Partner |
| High-Level | Competitive | Strategy | B2B | Customer Facing |
| Return on Investment (ROI) | Retention | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Customer Centric |
| Functionality | Raising the Bar | Client Focus[ed] | Reach out | Innovation / Innovated |
| Data Driven | Web 2.0 / 3.0 | Braindump | Scope | Landing Page[s] |
| Intellectual Property | Opportunity | Experiences | Scope | Robust |
| Reverse Engineer | Buzz | Proactive | Solution(s) | Metadata |
| Ramp Up | Grow | BUZZWORD BINGO (free square) | Reuse / Reusability | Drink the Kool-Aid |
| Raising the Bar | Secret sauce | Gap Analysis | Ball Park | Off the Shelf |
| Customer Relationship Management (CRM) | Personalization | Portal | Legacy | Network[ing] |