| Ecosystem | Data Mining | Portfolio | Niche[s] | Drop the Ball |
| Relevance | Agenda | Scenario[s] | Knowledge Transfer | Heavy lifting |
| Critical Path / Issue | Mind Share | BUZZWORD BINGO (free square) | Customer Oriented | Phase |
| Top Of The Game | Integration | Marketing / Promotional Collateral | Technologies | Walk the Talk |
| Challenge[s] | Out Source | Backward Compatible | Basically |
| Wow Factor | Data Driven | Customer Relationship Management (CRM) | Etched in Stone | Relevance |
| Run it up the flagpole | Experiences | Benefit analysis | Reinvent[ing] the wheel | Hardball |
| Strategy | Milestone | BUZZWORD BINGO (free square) | Sustainable | Green |
| Win-win | Turnkey | Customer Facing | Heavy lifting | Buzz |
| Gap Analysis | Deep dive | Intellectual Property | Impact[ful] | Real-Time |