| Legacy | Skill set(s) | Band-aid | Sustainable | Expectations |
| Promotion | Level Playing Field | Solution(s) | Out Source | Scale |
| Facilitate | Robust | BUZZWORD BINGO (free square) | Followup | Asset[s] |
| Revenue | Workshop | Team Building | Niche[s] | Back-end |
| Back to the drawing board | Metrics | Vertical Market | Technologies | Lead The Field / Occupy The Field |
| Pipeline | Granular | Fast Track | Streamline | Hardball |
| Transformative | Critical Path / Issue | Proactive | Top Of The Game | Upside |
| Metadata | Capacity | BUZZWORD BINGO (free square) | Project | Search Engine Optimization |
| Back-end | Virtual / Virtualization | Guidance | Circle Back | Re-engagement |
| Challenge[s] | Center of Excellence | Synergy / Synergies | Personalization | Drill Down |