| Relevance | Scenario[s] | Top Of The Game | Content Management | Competitive |
| Braindump | Run the Numbers | Measurement | Proactive | Customer Oriented |
| Basically | Best Practice | BUZZWORD BINGO (free square) | Integration | Burn rate |
| Deploy | Ball Park | Focused | Red Flag | Cascade Graph |
| Diversity | Data Mining | Circle the wagons | Virtual / Virtualization | On the back end |
| Acquisition | E-business | Business Opportunity | First to market | Popup |
| Scale | Return on Investment (ROI) | Cutting Edge | Back to the drawing board | Level Set |
| Up to speed | Double down | BUZZWORD BINGO (free square) | Go to market | Restructuring |
| Targeted | ETA | Vision statement | Reverse Engineer | Grow |
| Best of Breed | Convergent | Partner | Benchmark | Skill set(s) |