| Demographic | Mindset | Band-aid | Partner | Diversity |
| Bandwidth | Exposure | Discovery | Portal | Up to speed |
| E-tailers | Performance | BUZZWORD BINGO (free square) | Data Mining | Dynamic |
| Agnostic | Innovation / Innovated | Lead The Field / Occupy The Field | Convergent | Mind Share |
| Hardball | Grow | Basically | Out Source | Acquisition |
| Prioritized | Asset[s] | Band-aid | Time to Market | Vertical Market |
| Aggregate | Reverse Engineer | New Economy | Basically | Agnostic |
| Performance | Team Building | BUZZWORD BINGO (free square) | Mission Critical | Monoply |
| Deep dive | Value | High-Level | Cross Sell | Secret sauce |
| E-business | Legacy | Multitask[ing] | Goal[s] | Fast Track |