| Aggregate | Ownership | Value | Touch Base | Deploy |
| Customer Facing | Quick win | Go Live | Out of the [Box | Loop] | Sales Driven |
| Demographic | Brand[ing] | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Laser-focused |
| Monetize | Negotiated | Hardball | Leverage | Tailwind[s] |
| Reconfigure | Scenario[s] | Eyeballs | Pushback | Re-engagement |
| Run it up the flagpole | Drop the Ball | Business Plan | Buzz | Cadence Call |
| Compelling | Segment | Out Source | Knowledge Base | Initial Assessment |
| Knowledge Transfer | Dashboard | BUZZWORD BINGO (free square) | Open Source | Sticky-ness |
| Strategic | Out of the [Box | Loop] | Niche[s] | Customer Relationship Management (CRM) | Application Service Provider (ASP) |
| Optimization | Resource[s] | Vision statement | Pushback | Call to Action |