| Cost | Personalization | Popup | Turnkey | Drink the Kool-Aid |
| Cutting Edge | Revenue | Search Engine Optimization | Cadence Call | Up to speed |
| Asset[s] | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | Vision statement | Reach out |
| Cascade Graph | ETA | Timeline(s) | Partner | Content Management |
| Quick win | End to end | 30,000 foot view | Marketing / Promotional Collateral | Convergent |
| Drop the Ball | Automated | Offline | Red Flag | Basically |
| Goal oriented | Deploy | Soup to nuts 24/7 | Customer Centric | Communication |
| Fault Tolerant | Off the Shelf | BUZZWORD BINGO (free square) | Measurement | E-business |
| Low-Hanging Fruit | A-B Testing | Innovation / Innovated | Reswizzle | Benefit analysis |
| Off Site Meeting | Niche[s] | Scope | Competitive | Mindset |