| Measurement | Perspective | Aggregate | Front Lines | A-B Testing |
| Best of Breed | Eyeballs | Resource[s] | Control Group | Ecosystem |
| Mission Critical | One to one | BUZZWORD BINGO (free square) | Metadata | Mindset |
| Compelling | Goal[s] | Open Source | Off Site Meeting | Workshop |
| Agenda | Data Driven | Offline | Tasked | Multitask[ing] |
| Cost | No-Brainer | Moving/Going Forward | Milestone | Ramp Up |
| Robust | Sticky-ness | Benchmark | Business Opportunity | 30,000 foot view |
| Back to the drawing board | Portal | BUZZWORD BINGO (free square) | Off-line | Convergent |
| Followup | Competitive | Grow | Metrics | Integration |
| Popup | Negotiated | Drill Down | Win-win | Omnichannel / Cross Channel |