| Compelling | New Economy | Robust | Double down | Market Leader |
| Revenue | Etched in Stone | Cross Sell | Hardball | Convergent |
| End to end | Top down | BUZZWORD BINGO (free square) | Resource[s] | Sustainable / Sustainability |
| Scope | Touch Base | A-B Testing | Downsize | Customer Oriented |
| Segment | Monoply | Issues | That being said / Having said that | Ecosystem |
| Win-win | Resource[s] | Portal | Sustainable | Call to Action |
| Cross Sell | Viral | Relevance | A-B Testing | Sticky-ness |
| E-tailers | Service Oriented | BUZZWORD BINGO (free square) | Proactive | Business Plan |
| Reactivation | Transformative | Impact[ful] | New Economy | Landing Page[s] |
| Portfolio | Pushback | Advantage | Customer Relationship Management (CRM) | Network[ing] |