| Burn rate | Success | Legacy | Portfolio | Cost |
| Double down | Top down | Think Outside the Box | Front Lines | Granular |
| Buzz | Acquisition | BUZZWORD BINGO (free square) | Proactive | Dashboard |
| Goal oriented | Customer Centric | Go Live | Partner | Ownership |
| Sticky-ness | Key Factor / Words | Backward Compatible | Big Picture | Leverage |
| Paradigm | Deadlines | Target Audience | Out of the [Box | Loop] | Band-aid |
| Circle the wagons | Google Juice | Service Oriented | Sustainable / Sustainability | Ecosystem |
| Opportunity | Top down | BUZZWORD BINGO (free square) | Segment | Benchmark |
| Wow Factor | Niche[s] | Value | Circle Back | Virtual / Virtualization |
| First to market | Hardball | Elephant in the room | Ramp Up | Top Of The Game |