| At the end of the day | Knowledge Transfer | Conversion | Technologies | Deploy |
| Retention | Secret sauce | Statement of Work (SOW) | Strategize | Portfolio |
| Traction | Scale | BUZZWORD BINGO (free square) | Go Public | Negotiated |
| Total Quality [or] Quality Driven | Reverse Engineer | Web 2.0 / 3.0 | Convergent | Benchmark |
| Lead The Field / Occupy The Field | Impact[ful] | Total Cost of Ownership (TCO) | Reconfigure | Wow Factor |
| Metrics | Automated | Diversity | No-Brainer | Pipeline |
| Perspective | Retention | Portal | Convergent | Capacity |
| Revisit | Goal oriented | BUZZWORD BINGO (free square) | Target Audience | Time to Market |
| Ball Park | Reinvigorate | Collaborate / Collaboration | Bottom up | Functionality |
| Paradigm | Real-Time | Run it up the flagpole | Business Opportunity | Fault Tolerant |