| Customer Centric | Scenario[s] | Application Service Provider (ASP) | Value | Think Outside the Box |
| Acquisition | Reswizzle | Emerging markets | Client Focus[ed] | Total Quality [or] Quality Driven |
| Growth | Etched in Stone | BUZZWORD BINGO (free square) | Bottom Line | Walk the Talk |
| One Stop Shop | Leverage | Policy[ies] | Niche[s] | Focused |
| Brain Storm / Mind Shower | Dashboard | Convergent | Reverse Engineer | Deliverable[s] |
| Sticky-ness | Strategize | Walk the Talk | Top down | Real-Time |
| Brand[ing] | Drink the Kool-Aid | Wow Factor | Metrics | Strategic |
| Portfolio | Negotiated | BUZZWORD BINGO (free square) | Go Public | Circle Back |
| Bandwidth | Off Site Meeting | Convergent | Conversion | Relevance |
| Solution(s) | Benefit analysis | Agenda | Experiences | Issues |