| Gap Analysis | Market Leader | Milestone | Non-Traditional Management | Downsize |
| Pipeline | Guidance | Service Oriented | Reinvent[ing] the wheel | Market Window |
| Policy[ies] | On Board | BUZZWORD BINGO (free square) | Convergent | Agenda |
| End to end | Run the Numbers | Emerging markets | Data Driven | Conversation |
| Up-Sell | Strategic | Moving/Going Forward | Innovation / Innovated | 30,000 foot view |
| Search Engine Optimization | At the end of the day | Heavy lifting | Deep dive | User Friendly |
| Return on Investment (ROI) | Core Competency / Core Competencies | Multitask[ing] | Metrics | Revisit |
| E-commerce | Streamline | BUZZWORD BINGO (free square) | Differentiation | Knowledge Transfer |
| Reuse / Reusability | Out of the [Box | Loop] | Personalization | Top down | Automated |
| Profit[ability] | Resource[s] | Touchpoints | Herding Cats |