| Expectations | Dashboard | Virtual / Virtualization | Front Lines | Collaborate / Collaboration |
| Personalization | Success | Braindump | Network[ing] | Connectivity |
| Deep dive | Fault Tolerant | BUZZWORD BINGO (free square) | Metrics | Level Playing Field |
| 30,000 foot view | Customer Oriented | One to one | Real-Time | Flexibility |
| Convergent | Gap Analysis | Initial Assessment | Up to speed | Offline |
| Monetize | Retention | Re-engagement | Level Playing Field | One Stop Shop |
| Braindump | Fast Track | Knowledge Transfer | Customer Service | Up to speed |
| Off the Shelf | Connectivity | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Level Set |
| On The Same Page | Functionality | A-B Testing | Agnostic | Secret sauce |
| Lean In | Go Public | Partner | Negotiated | Communication |