| Target Audience | Cross Sell | Landing Page[s] | Targeted | Deliverable[s] |
| B2B | Best Practice | That being said / Having said that | Collaborate / Collaboration | Cascade Graph |
| Utilize | Traction | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Mission Critical |
| Communication | Return on Investment (ROI) | Due dilligence | Service Oriented | Hardball |
| Deadlines | Legacy | Connectivity | Time to Market | Data Driven |
| First to market | Knowledge Transfer | E-tailers | Off-line | Ball Park |
| Communication | Raising the Bar | Functionality | Road map | Phase |
| Pushback | Touch Base | BUZZWORD BINGO (free square) | Initial Assessment | Herding Cats |
| Deadlines | Goal oriented | On The Same Page | Upside | Scope |
| Value | Offline | Streamline | Traction | A-B Testing |