| Circle Back | Marketing / Promotional Collateral | Issues | Call to Action | Customer Service |
| Resource[s] | Diversity | Workshop | Ball Park | Statement of Work (SOW) |
| On Board | Differentiation | BUZZWORD BINGO (free square) | Braindump | Strategic |
| Partner | Empower[ment] | Sales Driven | Capacity | Targeted |
| Go Live | End to end | Focused | Demographic | Robust |
| Solution(s) | Granular | Bottom Line | On the back end | Reinvigorate |
| Pipeline | Target Audience | Engage | New Economy | Team Player |
| Scale | Reactivation | BUZZWORD BINGO (free square) | Knowledge Transfer | Dashboard |
| Viral | Touch Base | Empower[ment] | Road map | Search Engine Optimization |
| Synergy / Synergies | Expectations | Discovery | Think Outside the Box | Re-engagement |