| Touchpoints | Critical Path / Issue | Objectives | Drill Down | Mission Critical |
| Upside | Off Site Meeting | Technologies | Red Flag | Sustainable / Sustainability |
| Demographic | Quick win | BUZZWORD BINGO (free square) | Viral | Asset[s] |
| Heavy lifting | Cadence Call | Service Oriented | Statement of Work (SOW) | Back-end |
| Expectations | Ownership | Turnkey | Sustainable | Fault Tolerant |
| Heavy lifting | Go Public | Vision statement | Workshop | Robust |
| Reach out | Promotion | Core Competency / Core Competencies | Time to Market | Restructuring |
| Relevance | Guidance | BUZZWORD BINGO (free square) | Level Playing Field | Brand[ing] |
| Prototype | Application Service Provider (ASP) | Cutting Edge | Cost | High-Level |
| Open Source | Turnkey | At the end of the day | Customer Centric | E-commerce |