| Discovery | Omnichannel / Cross Channel | 30,000 foot view | Fault Tolerant | Demographic |
| Conversation | Touchpoints | Customer Centric | Soup to nuts 24/7 | On Board |
| Leadership | Braindump | BUZZWORD BINGO (free square) | Timeline(s) | Ball Park |
| Cadence Call | Goal[s] | Deploy | Data Driven | Grow |
| Experiences | Seamless | Tailwind[s] | Process | Green |
| Profit[ability] | Optimization | Wow Factor | Real-Time | Asset[s] |
| Growth | Mindset | Braindump | Brand[ing] | Measurement |
| Metadata | Tailwind[s] | BUZZWORD BINGO (free square) | Granular | Streamline |
| Client Focus[ed] | Market Window | Traction | Opportunity | Benefit analysis |
| Popup | Customer Centric | Fast Track | Target Audience | Call to Action |