| Followup | Turnkey | Partner | Project | Sticky-ness |
| Promotion | Off Site Meeting | Application Service Provider (ASP) | Technologies | Metrics |
| Front Lines | Dynamic | BUZZWORD BINGO (free square) | Center of Excellence | Measurement |
| Ball Park | Cost | Integration | Gap Analysis | Basically |
| Dashboard | Control Group | Agnostic | Wow Factor | Granular |
| Laser-focused | Traction | Grow | Challenge[s] | Timeline(s) |
| Bottom Line | Revenue | Run the Numbers | Real-Time | Game Plan |
| Application Service Provider (ASP) | Top down | BUZZWORD BINGO (free square) | Level Set | Monetize |
| Measurement | Technologies | Customer Centric | Back-end | Data Mining |
| Off Site Meeting | Engage | Resource[s] | Exposure | At the end of the day |