| E-tailers | Strategic | That being said / Having said that | Reinvigorate | Reactivation |
| Run the Numbers | Integration | In a Nutshell | Application Service Provider (ASP) | |
| On the back end | Initial Assessment | BUZZWORD BINGO (free square) | ETA | Open Source |
| Discovery | Out Source | Circle the wagons | Communication | Prototype |
| Landing Page[s] | Partner | Service Oriented | Prioritized | Monetize |
| Upside | Up to speed | Sustainable | Back to the drawing board | Wow Factor |
| Drink the Kool-Aid | Cadence Call | Web 2.0 / 3.0 | Hardball | Reactivation |
| Cost | Team Player | BUZZWORD BINGO (free square) | Metrics | Portal |
| Knowledge Transfer | One Stop Shop | Sales Driven | Return on Investment (ROI) | Google Juice |
| Key Factor / Words | Strategize | Critical Path / Issue | Real-Time | Quick win |