| Reconfigure | Experiences | Scenario[s] | Turnkey | Popup |
| Grow | Bottom up | Omnichannel / Cross Channel | Data Driven | Fast Track |
| Proactive | Reverse Engineer | BUZZWORD BINGO (free square) | Go Public | Focused |
| Customer Relationship Management (CRM) | First to market | Traction | New Economy | Lead The Field / Occupy The Field |
| Customer Centric | Functionality | A-B Testing | Double down | On The Same Page |
| Transformative | Profit[ability] | Win-win | One to one | Benefit analysis |
| Automated | Reconfigure | Bottom up | Advantage | Road map |
| Secret sauce | Cross Sell | BUZZWORD BINGO (free square) | Benchmark | Laser-focused |
| Deploy | Vertical Market | Pipeline | Fault Tolerant | Empower[ment] |
| Top Of The Game | Exposure | One Stop Shop | Metrics | Sustainable |