| Revisit | Granular | Skill set(s) | Project | Return on Investment (ROI) |
| Ownership | Prototype | Up-Sell | Monoply | Compelling |
| Backward Compatible | Vertical Market | BUZZWORD BINGO (free square) | Innovation / Innovated | Empower[ment] |
| Reverse Engineer | Customer Oriented | Strategize | ETA | Non-Traditional Management |
| Win-win | High-Level | Milestone | Search Engine Optimization | E-tailers |
| Focused | Run it up the flagpole | Strategic | Brain Storm / Mind Shower | Segment |
| Wow Factor | Vertical Market | No-Brainer | Walk the Talk | Cost |
| Deep dive | Policy[ies] | BUZZWORD BINGO (free square) | Goal oriented | Elephant in the room |
| Data Driven | Think Outside the Box | Popup | Buzz | E-commerce |
| A-B Testing | Seamless | Drink the Kool-Aid | Emerging markets | Agnostic |