| Customer Oriented | Touchpoints | Skill set(s) | Herding Cats | Vision statement |
| Quick win | Braindump | Cadence Call | Prototype | Goal oriented |
| Empower[ment] | Re-engagement | BUZZWORD BINGO (free square) | Conversation | Metrics |
| Segment | Functionality | Eyeballs | Due dilligence | End to end |
| Goal[s] | Data Mining | Multitask[ing] | Issues | Circle the wagons |
| Metrics | Connectivity | A-B Testing | Brain Storm / Mind Shower | Sustainable / Sustainability |
| Drink the Kool-Aid | Total Cost of Ownership (TCO) | Search Engine Optimization | Call to Action | Reverse Engineer |
| Pipeline | Quick win | BUZZWORD BINGO (free square) | One Stop Shop | At the end of the day |
| Reach out | Innovation / Innovated | Relevance | Team Building | Cost |
| Ramp Up | Level Playing Field | Low-Hanging Fruit | Agenda | Integration |