| Out Source | Benchmark | Backward Compatible | Ball Park | E-business |
| Back-end | Benefit analysis | Mindset | On The Same Page | Customer Service |
| Lean In | Game Plan | BUZZWORD BINGO (free square) | User Friendly | Go Public |
| First to market | Content Management | Conversion | Intellectual Property | Pushback |
| Go Live | B2B | Elephant in the room | Resource[s] | Growth |
| Drill Down | Deploy | Robust | Go to market | On the back end |
| Hardball | Back-end | Omnichannel / Cross Channel | Control Group | |
| Innovation / Innovated | Touch Base | BUZZWORD BINGO (free square) | Off-line | Issues |
| Negotiated | Content Management | Strategic | Discovery | Patent |
| Sales Driven | In a Nutshell | Buzz | Profit[ability] | E-commerce |