| Strategic | Portal | New Economy | Partner | On The Same Page |
| Gap Analysis | Lean In | Objectives | Drop the Ball | Data Mining |
| Real-Time | Engage | BUZZWORD BINGO (free square) | Technologies | Due dilligence |
| Ecosystem | Soup to nuts 24/7 | Intellectual Property | Conversion | ETA |
| Strategize | Non-Traditional Management | Quick win | Asset[s] | Band-aid |
| Center of Excellence | Transformative | A-B Testing | Best Practice | Objectives |
| E-commerce | Partner | Reactivation | Total Cost of Ownership (TCO) | Touch Base |
| Hardball | Go Live | BUZZWORD BINGO (free square) | Off the Shelf | Heads up |
| Experiences | Communication | Non-Traditional Management | Sales Driven | Deploy |
| Cross Sell | Off-line | Promotion | Offline | Data Driven |