| Leadership | Cascade Graph | Target Audience | Team Player | Paradigm |
| Deliverable[s] | Band-aid | Diversity | Buzz | Drink the Kool-Aid |
| Patent | Go Public | BUZZWORD BINGO (free square) | Back to the drawing board | Go to market |
| Scale | Web 2.0 / 3.0 | Return on Investment (ROI) | Scope | Lead The Field / Occupy The Field |
| Process | Intellectual Property | Run it up the flagpole | Burn rate | Green |
| Deploy | Market Leader | Reverse Engineer | Functionality | Re-engagement |
| Impact[ful] | Conversion | Drill Down | Flexibility | Client Focus[ed] |
| Dashboard | Out of the [Box | Loop] | BUZZWORD BINGO (free square) | Reconfigure | That being said / Having said that |
| Etched in Stone | Differentiation | End to end | Critical Path / Issue | Engage |
| Relevance | Buzz | Off-line | Business Opportunity | Followup |