| Turnkey | Demographic | Win-win | Drop the Ball | Ball Park |
| Niche[s] | That being said / Having said that | Business Opportunity | Diversity | Connectivity |
| Market Leader | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Granular | Agnostic |
| Discovery | Strategize | Level Playing Field | Think Outside the Box | Restructuring |
| Reinvent[ing] the wheel | Acquisition | Metrics | Lean In | Aggregate |
| Center of Excellence | Prototype | Landing Page[s] | Moving/Going Forward | Advantage |
| Streamline | Expectations | Lead The Field / Occupy The Field | Conversation | Off Site Meeting |
| Granular | Drill Down | BUZZWORD BINGO (free square) | 30,000 foot view | |
| Growth | Business Opportunity | Basically | Seamless | Aggregate |
| Targeted | Think Outside the Box | Customer Oriented | Solution(s) | Out of the [Box | Loop] |