| Retention | Go Live | Reuse / Reusability | Ramp Up | Gap Analysis |
| Profit[ability] | Cost | Diversity | Walk the Talk | Strategy |
| Customer Centric | Growth | BUZZWORD BINGO (free square) | Brand[ing] | Metrics |
| Synergy / Synergies | Objectives | Conversion | Discovery | Timeline(s) |
| Agnostic | Market Window | Tailwind[s] | Granular | Raising the Bar |
| Traction | Lead The Field / Occupy The Field | Double down | Revisit | Data Mining |
| Etched in Stone | Deploy | Popup | Secret sauce | Bottom up |
| Quick win | Walk the Talk | BUZZWORD BINGO (free square) | Elephant in the room | Reach out |
| Upside | Seamless | Engage | Aggregate | Ecosystem |
| Buzz | Go to market | Vision statement | Collaborate / Collaboration | Issues |