| Capacity | Sustainable / Sustainability | Metadata | Circle the wagons | Portal |
| Offline | Traction | Goal oriented | Touch Base | Customer Centric |
| Marketing / Promotional Collateral | Elephant in the room | BUZZWORD BINGO (free square) | Landing Page[s] | Data Driven |
| Heavy lifting | Return on Investment (ROI) | Reactivation | In a Nutshell | Basically |
| Non-Traditional Management | Etched in Stone | Lead The Field / Occupy The Field | Streamline | Challenge[s] |
| Cross Sell | Value | Opportunity | Top Of The Game | Application Service Provider (ASP) |
| Facilitate | Technologies | Focused | Statement of Work (SOW) | Profit[ability] |
| Business Opportunity | Initial Assessment | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Prototype |
| New Economy | Brain Storm / Mind Shower | Policy[ies] | Convergent | Patent |
| Workflow | Functionality | Drop the Ball | Diversity | Google Juice |