| Granular | Value | Personalization | Tailwind[s] | Laser-focused |
| Vertical Market | Re-engagement | Knowledge Transfer | Sustainable | Quick win |
| Time to Market | Deadlines | BUZZWORD BINGO (free square) | Data Mining | User Friendly |
| Intellectual Property | Content Management | Top Of The Game | Brand[ing] | Empower[ment] |
| Total Cost of Ownership (TCO) | Level Set | Drill Down | Metrics | 30,000 foot view |
| Portfolio | Resource[s] | Band-aid | Automated | Back-end |
| Cadence Call | Communication | Goal oriented | Double down | Guidance |
| Top Of The Game | Bottom up | BUZZWORD BINGO (free square) | Retention | Top down |
| Viral | Back to the drawing board | Flexibility | Segment | Core Competency / Core Competencies |
| Agenda | Competitive | Moving/Going Forward | Go Public | Mind Share |