| Communication | Drill Down | Client Focus[ed] | Return on Investment (ROI) | Front Lines |
| Run the Numbers | Automated | Service Oriented | Connectivity | |
| One Stop Shop | Relevance | BUZZWORD BINGO (free square) | Fault Tolerant | Moving/Going Forward |
| Demographic | Policy[ies] | Prioritized | Timeline(s) | Win-win |
| Ecosystem | Segment | Bottom up | Omnichannel / Cross Channel | Total Quality [or] Quality Driven |
| Off Site Meeting | Transformative | Time to Market | Revenue | Skill set(s) |
| Hardball | A-B Testing | Collaborate / Collaboration | Automated | Band-aid |
| Differentiation | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Fast Track | Scenario[s] |
| Reswizzle | Objectives | Customer Facing | Acquisition | Go Live |
| Workflow | Optimization | E-tailers | Virtual / Virtualization | Portfolio |