| Etched in Stone | Time to Market | Cost | Best of Breed | Reuse / Reusability |
| Promotion | Low-Hanging Fruit | Conversion | Communication | Discovery |
| Paradigm | Reswizzle | BUZZWORD BINGO (free square) | Service Oriented | Mission Critical |
| Collaborate / Collaboration | Solution(s) | Client Focus[ed] | Targeted | Patent |
| Customer Centric | Backward Compatible | Cutting Edge | Go to market | Lean In |
| Focused | Turnkey | One Stop Shop | Wow Factor | Mindset |
| Metrics | Run the Numbers | Perspective | Differentiation | Level Playing Field |
| Target Audience | Cross Sell | BUZZWORD BINGO (free square) | E-tailers | Due dilligence |
| Customer Oriented | Synergy / Synergies | On The Same Page | Robust | Touch Base |
| Expectations | Portal | Tasked | Back to the drawing board | Re-engagement |