| Differentiation | Conversion | Reswizzle | Soup to nuts 24/7 | Performance |
| Cascade Graph | Prototype | Aggregate | Success | Vertical Market |
| Demographic | Scenario[s] | BUZZWORD BINGO (free square) | Patent | Search Engine Optimization |
| Low-Hanging Fruit | Herding Cats | Fault Tolerant | Skill set(s) | Collaborate / Collaboration |
| Dashboard | Focused | Acquisition | Opportunity | On The Same Page |
| Traction | Engage | Circle the wagons | Mission Critical | Hardball |
| Critical Path / Issue | Followup | Timeline(s) | Deep dive | Band-aid |
| A-B Testing | Strategic | BUZZWORD BINGO (free square) | Time to Market | Dynamic |
| Heads up | Promotion | Level Playing Field | Cadence Call | Go Live |
| Phase | At the end of the day | Initial Assessment | Ecosystem | Green |