| Elephant in the room | Level Set | Back-end | First to market | Agenda |
| Capacity | Impact[ful] | Communication | Sustainable / Sustainability | Raising the Bar |
| Braindump | Reactivation | BUZZWORD BINGO (free square) | Prioritized | Out of the [Box | Loop] |
| Vision statement | Portfolio | Game Plan | Run the Numbers | Non-Traditional Management |
| Differentiation | Lead The Field / Occupy The Field | Call to Action | Knowledge Transfer | Vertical Market |
| One to one | Elevator pitch | Policy[ies] | Exposure | User Friendly |
| 30,000 foot view | Granular | Prioritized | Client Focus[ed] | Monoply |
| Critical Path / Issue | Content Management | BUZZWORD BINGO (free square) | Impact[ful] | Non-Traditional Management |
| Low-Hanging Fruit | Up to speed | Convergent | Agenda | Expectations |
| Elephant in the room | Experiences | On Board | Relevance | Portfolio |