| Team Building | Communication | Circle the wagons | Traction | Eyeballs |
| Red Flag | Cascade Graph | Level Set | Service Oriented | Streamline |
| On The Same Page | Milestone | BUZZWORD BINGO (free square) | Segment | One to one |
| Market Window | Front Lines | Customer Facing | Cost | Advantage |
| Heavy lifting | Ball Park | Customer Oriented | Metrics | Optimization |
| Critical Path / Issue | Bottom Line | Omnichannel / Cross Channel | Bottom up | Cross Sell |
| Growth | Value | Raising the Bar | Marketing / Promotional Collateral | Multitask[ing] |
| Scenario[s] | Pipeline | BUZZWORD BINGO (free square) | Asset[s] | Control Group |
| First to market | Eyeballs | Resource[s] | Mindset | Project |
| Knowledge Base | Customer Facing | Best of Breed | Bandwidth | Milestone |