| Front Lines | Critical Path / Issue | Portfolio | Monetize | E-tailers |
| Customer Relationship Management (CRM) | Collaborate / Collaboration | Objectives | Ownership | Timeline(s) |
| A-B Testing | Retention | BUZZWORD BINGO (free square) | Reach out | Web 2.0 / 3.0 |
| At the end of the day | Game Plan | Milestone | Drop the Ball | Mind Share |
| Bandwidth | Deploy | Sustainable / Sustainability | Double down | Pipeline |
| Backward Compatible | Strategize | Brand[ing] | Pushback | Reinvent[ing] the wheel |
| Re-engagement | Prioritized | Traction | Time to Market | Market Leader |
| Followup | Negotiated | BUZZWORD BINGO (free square) | Objectives | Grow |
| Diversity | Robust | Innovation / Innovated | Laser-focused | Workflow |
| Goal oriented | Leverage | Sticky-ness | Strategy | Customer Oriented |