| Segment | Promotion | Core Competency / Core Competencies | Think Outside the Box | Google Juice |
| Initial Assessment | Tailwind[s] | Critical Path / Issue | Resource[s] | |
| Go Live | 30,000 foot view | BUZZWORD BINGO (free square) | Real-Time | Asset[s] |
| Big Picture | Off-line | Milestone | Experiences | Reach out |
| Conversation | Performance | Due dilligence | Restructuring | Up-Sell |
| Tasked | Exposure | Multitask[ing] | Hardball | Data Mining |
| Negotiated | Out of the [Box | Loop] | Revisit | Success | Streamline |
| Agenda | Network[ing] | BUZZWORD BINGO (free square) | Advantage | Perspective |
| New Economy | Promotion | Metadata | Reuse / Reusability | Lead The Field / Occupy The Field |
| Asset[s] | Profit[ability] | Brand[ing] | Reconfigure | Return on Investment (ROI) |