| Key Factor / Words | Eyeballs | Discovery | Marketing / Promotional Collateral | Market Window |
| Benefit analysis | Off the Shelf | Policy[ies] | Road map | Workshop |
| Search Engine Optimization | Leverage | BUZZWORD BINGO (free square) | Measurement | Back-end |
| Portfolio | Laser-focused | Circle Back | Knowledge Base | Dynamic |
| No-Brainer | Level Playing Field | E-business | Data Driven | Moving/Going Forward |
| Revisit | Core Competency / Core Competencies | New Economy | Bottom Line | Partner |
| Best Practice | Tasked | Eyeballs | Engage | Mindset |
| Road map | Collaborate / Collaboration | BUZZWORD BINGO (free square) | Go Public | Deploy |
| Skill set(s) | Green | Monoply | Cadence Call | Low-Hanging Fruit |
| Customer Relationship Management (CRM) | Popup | Back to the drawing board | Scale | Synergy / Synergies |