| Metrics | Convergent | Focused | Lean In | End to end |
| Transformative | Go Public | Off-line | Opportunity | Action Item / Action It |
| Green | Back-end | BUZZWORD BINGO (free square) | Braindump | Touch Base |
| Drink the Kool-Aid | Service Oriented | Discovery | Innovation / Innovated | Cascade Graph |
| Growth | Application Service Provider (ASP) | Milestone | Level Playing Field | Drop the Ball |
| Legacy | Non-Traditional Management | Go to market | Bottom Line | User Friendly |
| Front Lines | Double down | Engage | Herding Cats | Resource[s] |
| Braindump | Fast Track | BUZZWORD BINGO (free square) | Transformative | Timeline(s) |
| Lead The Field / Occupy The Field | Benchmark | Guidance | Bottom up | Touchpoints |
| Workflow | Vision statement | Promotion | Web 2.0 / 3.0 | Cross Sell |