| Search Engine Optimization | Front Lines | Target Audience | Touchpoints | Popup |
| Basically | Success | Negotiated | Lead The Field / Occupy The Field | Sales Driven |
| Value | Drop the Ball | BUZZWORD BINGO (free square) | Compelling | Bandwidth |
| Core Competency / Core Competencies | Goal oriented | Discovery | Lean In | E-business |
| Traction | Optimization | Demographic | Challenge[s] | Followup |
| Compelling | In a Nutshell | Center of Excellence | Sticky-ness | Eyeballs |
| Focused | Negotiated | Wow Factor | Strategy | On the back end |
| Capacity | Conversion | BUZZWORD BINGO (free square) | Ownership | Integration |
| Core Competency / Core Competencies | New Economy | Content Management | Goal oriented | Monoply |
| Back to the drawing board | Synergy / Synergies | Segment | Go to market | Aggregate |