| Forecasting | Fresh | Objet (D'art) | Creatives | Portfolio |
| High End | Design Initiative | Navigation | Low End | Poetic |
| Assets | Blue Sky | DESIGN BINGO (free square) | Impactful | Aesthetic |
| Conceptualization | Pedestrian | Customer Driven | Brand Strategy | Guest |
| Atypical | Framework | Too Ethnic | Trend Analysis | Interesting |
| Navigation | Conceptualization | Guest | Pedestrian | Aesthetic |
| Low End | Portfolio | High End | Objet (D'art) | Customer Driven |
| Atypical | Assets | DESIGN BINGO (free square) | Forecasting | Impactful |
| Blue Sky | Poetic | Creatives | Trend Analysis | Brand Strategy |
| Framework | Too Ethnic | Design Initiative | Fresh | Interesting |