| Impactful | Portfolio | Streamline | Acquisition | Customer Service |
| Expectations | Goal[s] | Drink the Kool-Aid | Robust | Wow Factor |
| Assets | Targeted | MARKETING BINGO (free square) | Monetize | Intellectual Property |
| Restructuring | Objectives | Phase | Touch Base | Value Add[ed] |
| Partner | Prototype | Performance | Due dilligence | B2B |