| Natrual / Organic | Traffic Spike | Off-line | PageRAnk | Forms |
| Web Presence | Local Search | Dashboard | Yahoo | Adword |
| Relevance | Web Site | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | Critical path | Metrics |
| User Experience | Meme | Spamdexing | Link Farms | Vertical Search |
| Article Spinning | Visibility | Meta Tag | Paid Listings | Keyword Stuffing |
| Granular | User Experience | Keyword Stuffing | Marketing | |
| Optimize / Optimizing | Critical path | Web Site | Search Results | Meme |
| Metrics | Off-line | SEARCH ENGINE OPTIMIZATION (SEO) BINGO (free square) | SEO / SEO 2.0 | Adword |
| Relevance | Forms | Search Engine Friendly | Local Search | Dashboard |
| Search Engine | Paid Listings | Personalization | Article Spinning | Quantifiable Results |