| Scenario[s] | Competitive | Revisit | Time to Market | At the end of the day |
| Return on Investment (ROI) | Business Plan | Bandwidth | Cascade Graph | Omnichannel / Cross Channel |
| Functionality | Up-Sell | BUZZWORD BINGO (free square) | Basically | Measurement |
| Green | Strategy | Scope | Success | Reswizzle |
| Brand[ing] | Metrics | High-Level | Goal[s] | Advantage |
| Exposure | Best Practice | Strategize | Service Oriented | Up-Sell |
| Basically | Lean In | Return on Investment (ROI) | Timeline(s) | Targeted |
| E-tailers | Bottom Line | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Focused |
| No-Brainer | Top Of The Game | Emerging markets | Benefit analysis | Segment |
| Vertical Market | Vision statement | Hardball | Reuse / Reusability | Core Competency / Core Competencies |