| Total Cost of Ownership (TCO) | Niche[s] | A-B Testing | Market Window | Level Set |
| Customer Oriented | Sales Driven | Challenge[s] | Secret sauce | Run it up the flagpole |
| End to end | Best of Breed | BUZZWORD BINGO (free square) | Performance | Action Item / Action It |
| Emerging markets | Off the Shelf | Monoply | Go Live | Process |
| Off Site Meeting | Technologies | Off-line | Virtual / Virtualization | Segment |
| Reach out | Diversity | Non-Traditional Management | Top Of The Game | Level Playing Field |
| Leadership | Traction | Robust | Sustainable / Sustainability | Red Flag |
| Go to market | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Omnichannel / Cross Channel |
| Conversation | Collaborate / Collaboration | Ecosystem | Communication | Impact[ful] |
| Business Opportunity | Experiences | Team Building | Streamline | Demographic |