| Wow Factor | Team Building | Challenge[s] | One to one | On Board |
| Partner | Resource[s] | Drop the Ball | Dashboard | Customer Relationship Management (CRM) |
| That being said / Having said that | Granular | BUZZWORD BINGO (free square) | Backward Compatible | Performance |
| Competitive | Big Picture | Dynamic | Goal[s] | Demographic |
| Real-Time | Knowledge Transfer | Issues | Customer Centric | Functionality |
| Laser-focused | Milestone | Circle Back | Agnostic | Open Source |
| Optimization | Revisit | Green | Aggregate | Deliverable[s] |
| Facilitate | Sales Driven | BUZZWORD BINGO (free square) | Data Driven | Statement of Work (SOW) |
| Run it up the flagpole | Cross Sell | Lead The Field / Occupy The Field | Relevance | Flexibility |
| Network[ing] | Streamline | Road map | 30,000 foot view | Target Audience |