| Strategic | Marketing / Promotional Collateral | On Board | Fault Tolerant | Asset[s] |
| Wow Factor | Agnostic | Key Factor / Words | E-business | 30,000 foot view |
| Portfolio | Fast Track | BUZZWORD BINGO (free square) | Backward Compatible | Optimization |
| Tailwind[s] | Action Item / Action It | Viral | Walk the Talk | Brand[ing] |
| Off-line | Transformative | Moving/Going Forward | Business Opportunity | Lean In |
| Compelling | Experiences | Milestone | Data Driven | Streamline |
| Resource[s] | Deadlines | Big Picture | Diversity | Competitive |
| Monoply | E-commerce | BUZZWORD BINGO (free square) | Targeted | Collaborate / Collaboration |
| Open Source | Sales Driven | Mind Share | Total Cost of Ownership (TCO) | Key Factor / Words |
| Legacy | Brain Storm / Mind Shower | Revenue | Low-Hanging Fruit | Timeline(s) |