| First to market | Run the Numbers | Facilitate | Knowledge Base | Scale |
| Wow Factor | Reactivation | E-business | Data Mining | Real-Time |
| Eyeballs | Traction | BUZZWORD BINGO (free square) | Team Player | Quick win |
| Cross Sell | Go to market | Intellectual Property | Negotiated | Niche[s] |
| Objectives | Technologies | Deliverable[s] | Exposure |
| Workshop | Communication | Team Player | Mission Critical | Laser-focused |
| Policy[ies] | Game Plan | Portfolio | Workflow | Benefit analysis |
| Legacy | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Deliverable[s] | Big Picture |
| Heads up | Milestone | Circle the wagons | Market Leader | Moving/Going Forward |
| Metadata | Statement of Work (SOW) | Popup | Competitive | High-Level |