| Sustainable / Sustainability | Run the Numbers | Top Of The Game | E-commerce | Cost |
| Paradigm | Competitive | Reverse Engineer | Solution(s) | ETA |
| Brain Storm / Mind Shower | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Mind Share | Compelling |
| User Friendly | Moving/Going Forward | Go to market | Heads up | No-Brainer |
| Success | Proactive | Multitask[ing] | Retention | Call to Action |
| Leadership | Drink the Kool-Aid | Open Source | One Stop Shop | Bandwidth |
| Front Lines | Deadlines | Walk the Talk | Web 2.0 / 3.0 | Raising the Bar |
| Aggregate | Business Opportunity | BUZZWORD BINGO (free square) | Green | Upside |
| Back to the drawing board | Eyeballs | Popup | Action Item / Action It | Out Source |
| In a Nutshell | Bottom up | Patent | Go to market | Total Cost of Ownership (TCO) |