| Team Player | Expectations | Tasked | Core Competency / Core Competencies | Out of the [Box | Loop] |
| Search Engine Optimization | Virtual / Virtualization | Drink the Kool-Aid | Reverse Engineer | |
| Customer Oriented | Personalization | BUZZWORD BINGO (free square) | Revenue | Facilitate |
| Level Set | Prioritized | Challenge[s] | Drill Down | Scope |
| Workshop | Bottom up | Innovation / Innovated | Paradigm | Due dilligence |
| Big Picture | E-commerce | Goal oriented | Ball Park | Deliverable[s] |
| Customer Centric | Transformative | Low-Hanging Fruit | Issues | Back-end |
| Performance | Offline | BUZZWORD BINGO (free square) | Google Juice | Drink the Kool-Aid |
| One to one | Differentiation | Up to speed | Viral | Client Focus[ed] |
| Go to market | Monetize | Opportunity | Statement of Work (SOW) | Re-engagement |