| Application Service Provider (ASP) | Drill Down | Search Engine Optimization | Real-Time | Big Picture |
| Marketing / Promotional Collateral | Offline | Issues | Solution(s) | Drop the Ball |
| Buzz | Business Plan | BUZZWORD BINGO (free square) | Road map | Restructuring |
| Exposure | Network[ing] | Top down | Capacity | At the end of the day |
| Best Practice | Mindset | Client Focus[ed] | Connectivity | End to end |
| Return on Investment (ROI) | Skill set(s) | Metadata | Agnostic | Transformative |
| Solution(s) | Off the Shelf | Back-end | Profit[ability] | Conversation |
| Fault Tolerant | Granular | BUZZWORD BINGO (free square) | Monoply | Out Source |
| Real-Time | Relevance | Customer Oriented | Followup | Top Of The Game |
| Up to speed | Off-line | Go to market | Level Set | Pipeline |