| Focused | Expectations | Level Set | Phase | Vision statement |
| Ball Park | Optimization | E-commerce | Portfolio | Sticky-ness |
| Reswizzle | Sales Driven | BUZZWORD BINGO (free square) | Competitive | Knowledge Transfer |
| Off-line | User Friendly | Out Source | On the back end | Cadence Call |
| Revenue | Non-Traditional Management | Elephant in the room | Brand[ing] | Personalization |
| Raising the Bar | Hardball | Circle the wagons | Customer Service | Non-Traditional Management |
| Advantage | Performance | Deploy | Team Building | Compelling |
| Leadership | User Friendly | BUZZWORD BINGO (free square) | Content Management | Strategic |
| Walk the Talk | Deep dive | Collaborate / Collaboration | One Stop Shop | Knowledge Transfer |
| Data Driven | Secret sauce | Return on Investment (ROI) | Time to Market | Acquisition |