| Advantage | Portal | Cross Sell | Level Playing Field | Customer Service |
| Wow Factor | Expectations | A-B Testing | Landing Page[s] | Impact[ful] |
| Sustainable | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Open Source | Experiences |
| Center of Excellence | Streamline | Monetize | Conversion | Run it up the flagpole |
| Sustainable / Sustainability | Critical Path / Issue | Vision statement | Best Practice | Elevator pitch |
| Big Picture | Turnkey | Real-Time | Back-end | Run it up the flagpole |
| High-Level | Key Factor / Words | Client Focus[ed] | Level Set | Patent |
| Team Player | Ecosystem | BUZZWORD BINGO (free square) | Service Oriented | First to market |
| Vertical Market | Off-line | Top Of The Game | Integration | Basically |
| Grow | Soup to nuts 24/7 | Metrics | Landing Page[s] | Followup |