| Marketing / Promotional Collateral | Return on Investment (ROI) | Ball Park | In a Nutshell | Benefit analysis |
| Technologies | Service Oriented | Critical Path / Issue | Deadlines | Out Source |
| Touch Base | Win-win | BUZZWORD BINGO (free square) | Flexibility | Functionality |
| Optimization | Open Source | Granular | Paradigm | Goal oriented |
| Deep dive | Data Driven | Re-engagement | E-commerce | Capacity |
| Backward Compatible | Call to Action | Bandwidth | End to end | Best Practice |
| Red Flag | Functionality | Initial Assessment | Go Public | Back to the drawing board |
| Level Set | Revenue | BUZZWORD BINGO (free square) | Intellectual Property | High-Level |
| Viral | Data Mining | Convergent | Agnostic | Game Plan |
| Negotiated | Deep dive | Integration | Time to Market | Partner |