| Leadership | Red Flag | Knowledge Base | Customer Relationship Management (CRM) | Communication |
| Guidance | Conversion | On Board | Business Plan | ETA |
| Up-Sell | Grow | BUZZWORD BINGO (free square) | Center of Excellence | Top down |
| Cadence Call | Off the Shelf | Solution(s) | Heavy lifting | 30,000 foot view |
| Band-aid | Utilize | Mission Critical | Team Building | Content Management |
| E-tailers | Promotion | Acquisition | Run it up the flagpole | Policy[ies] |
| Traction | Strategize | Control Group | New Economy | Reuse / Reusability |
| Strategy | Goal[s] | BUZZWORD BINGO (free square) | Conversion | Return on Investment (ROI) |
| Elephant in the room | High-Level | Moving/Going Forward | Game Plan | Initial Assessment |
| Agnostic | Relevance | Drink the Kool-Aid | Service Oriented | Off the Shelf |