| 30,000 foot view | Team Player | Top down | Agnostic | Think Outside the Box |
| Project | Initial Assessment | Upside | Quick win | Content Management |
| Guidance | Go Live | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | Streamline |
| Wow Factor | Burn rate | Flexibility | Real-Time | Network[ing] |
| Top Of The Game | Due dilligence | Leadership | Integration | Scale |
| Synergy / Synergies | Leverage | Call to Action | E-commerce | Back to the drawing board |
| Impact[ful] | Agnostic | Bandwidth | Automated | Streamline |
| No-Brainer | Solution(s) | BUZZWORD BINGO (free square) | Best of Breed | Ownership |
| On the back end | Sticky-ness | High-Level | Etched in Stone | Restructuring |
| Demographic | Acquisition | First to market | Scope |