| Prioritized | Circle Back | Ball Park | Drink the Kool-Aid | Measurement |
| Discovery | Call to Action | Core Competency / Core Competencies | Customer Facing | Turnkey |
| Automated | Customer Relationship Management (CRM) | BUZZWORD BINGO (free square) | No-Brainer | Reach out |
| One to one | Pipeline | Functionality | Process | Burn rate |
| Market Window | Sustainable / Sustainability | Reactivation | Heavy lifting |
| Best of Breed | No-Brainer | Due dilligence | Competitive | Paradigm |
| Compelling | Service Oriented | Off-line | Cadence Call | Phase |
| On Board | Asset[s] | BUZZWORD BINGO (free square) | Engage | At the end of the day |
| Metrics | Deadlines | Sales Driven | Data Mining | Discovery |
| Customer Centric | Heavy lifting | On the back end | Total Quality [or] Quality Driven | Backward Compatible |