| Synergy / Synergies | Quick win | Downsize | Red Flag | Mission Critical |
| Off Site Meeting | Statement of Work (SOW) | Application Service Provider (ASP) | Drill Down | Circle the wagons |
| Deadlines | Hardball | BUZZWORD BINGO (free square) | Big Picture | Moving/Going Forward |
| Heavy lifting | A-B Testing | Strategize | Niche[s] | Exposure |
| Capacity | Value | Market Leader | Measurement | Sticky-ness |
| Application Service Provider (ASP) | Return on Investment (ROI) | Touch Base | On The Same Page | No-Brainer |
| Mindset | Google Juice | Asset[s] | Facilitate | Level Set |
| Revenue | Demographic | BUZZWORD BINGO (free square) | Deliverable[s] | Leadership |
| Monoply | Retention | Off the Shelf | Engage | Personalization |
| Granular | Deep dive | Elevator pitch | Offline | One to one |