| Best Practice | Drink the Kool-Aid | Turnkey | Open Source | Partner |
| Ramp Up | Process | Hardball | Vision statement | E-tailers |
| Fault Tolerant | Seamless | BUZZWORD BINGO (free square) | Benefit analysis | Convergent |
| Data Mining | Moving/Going Forward | Re-engagement | Opportunity | Revisit |
| Level Set | Tasked | Game Plan | Popup | Heavy lifting |
| Market Window | Convergent | Service Oriented | Braindump | Optimization |
| Monoply | Client Focus[ed] | Retention | Off the Shelf | A-B Testing |
| Legacy | Metadata | BUZZWORD BINGO (free square) | Aggregate | Offline |
| Skill set(s) | Team Player | Run the Numbers | Cascade Graph | Secret sauce |
| Competitive | Reinvigorate | Red Flag | Expectations | Turnkey |