| Service Oriented | Win-win | Proactive | Market Leader | Touch Base |
| Reuse / Reusability | Up-Sell | Milestone | Portfolio | Business Plan |
| Connectivity | Process | BUZZWORD BINGO (free square) | Control Group | At the end of the day |
| Soup to nuts 24/7 | Real-Time | Legacy | Content Management | Raising the Bar |
| Deploy | Patent | Target Audience | Brand[ing] | Conversion |
| Marketing / Promotional Collateral | In a Nutshell | Fast Track | Critical Path / Issue | Bandwidth |
| Agenda | Bottom Line | Tasked | Monoply | Project |
| Robust | Market Leader | BUZZWORD BINGO (free square) | E-business | Asset[s] |
| Goal oriented | Facilitate | Low-Hanging Fruit | Statement of Work (SOW) | Cascade Graph |
| Aggregate | Workflow | Compelling | Level Playing Field | E-tailers |