| Heads up | Expectations | Asset[s] | Performance | Service Oriented |
| Mindset | Fast Track | High-Level | Strategize | One to one |
| Agenda | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Benchmark | Convergent |
| Big Picture | Partner | Center of Excellence | Followup | Ball Park |
| Focused | Burn rate | On Board | Metadata | Customer Service |
| Go Live | Lean In | Workshop | Automated | Cost |
| Process | Action Item / Action It | Cutting Edge | Web 2.0 / 3.0 | Tasked |
| Customer Relationship Management (CRM) | Metrics | BUZZWORD BINGO (free square) | Moving/Going Forward | Compelling |
| Opportunity | Level Set | Project | Go to market | Think Outside the Box |
| Transformative | Aggregate | Landing Page[s] | Key Factor / Words | Drink the Kool-Aid |