| Competitive | Key Factor / Words | Legacy | Buzz | Revisit |
| Multitask[ing] | Reverse Engineer | Go Public | Game Plan | Customer Service |
| Sustainable / Sustainability | Utilize | BUZZWORD BINGO (free square) | Initial Assessment | A-B Testing |
| One Stop Shop | Robust | Out Source | Level Set | Targeted |
| Data Driven | Team Building | Mindset | Dynamic | Optimization |
| Challenge[s] | Communication | At the end of the day | Customer Relationship Management (CRM) | Gap Analysis |
| Goal[s] | E-tailers | Landing Page[s] | Deliverable[s] | Policy[ies] |
| Facilitate | Reswizzle | BUZZWORD BINGO (free square) | Team Player | Engage |
| Segment | Reuse / Reusability | Expectations | Timeline(s) | Web 2.0 / 3.0 |
| Sustainable | Herding Cats | Initial Assessment | Control Group | Total Cost of Ownership (TCO) |