| Application Service Provider (ASP) | Off the Shelf | Utilize | Strategy | Granular |
| Challenge[s] | Etched in Stone | ETA | Dashboard | Elephant in the room |
| Landing Page[s] | In a Nutshell | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Pipeline |
| Value | Skill set(s) | Action Item / Action It | Road map | Reuse / Reusability |
| Segment | Perspective | E-business | Integration | Demographic |
| Google Juice | Content Management | Granular | Top Of The Game | Cutting Edge |
| A-B Testing | Project | Diversity | Sustainable / Sustainability | Road map |
| Solution(s) | Herding Cats | BUZZWORD BINGO (free square) | Vertical Market | Issues |
| Measurement | In a Nutshell | Win-win | Customer Centric | Non-Traditional Management |
| Buzz | Patent | Objectives | Green |