| High-Level | Fault Tolerant | Total Cost of Ownership (TCO) | Optimization | Synergy / Synergies |
| Eyeballs | Etched in Stone | Google Juice | Legacy | Burn rate |
| Brand[ing] | Expectations | BUZZWORD BINGO (free square) | Up to speed | Drop the Ball |
| On the back end | Road map | Band-aid | Grow | E-commerce |
| Customer Service | Prototype | Benefit analysis | Milestone | Paradigm |
| In a Nutshell | Go to market | Strategize | Measurement | Secret sauce |
| Benefit analysis | Virtual / Virtualization | Workflow | Negotiated | Front Lines |
| Communication | Challenge[s] | BUZZWORD BINGO (free square) | Followup | Leverage |
| Tailwind[s] | Pushback | Reach out | Data Driven | Heads up |
| Laser-focused | Initial Assessment | Focused | Level Set | Lean In |