| Search Engine Optimization | Cutting Edge | Team Building | Target Audience | Dashboard |
| Off-line | Integration | Total Quality [or] Quality Driven | Initial Assessment | Pipeline |
| Drink the Kool-Aid | Front Lines | BUZZWORD BINGO (free square) | Backward Compatible | Dynamic |
| Project | Agnostic | Monetize | Advantage | Strategize |
| Application Service Provider (ASP) | Downsize | Business Plan | Green | Knowledge Base |
| Action Item / Action It | Granular | Scale | Out Source | Client Focus[ed] |
| Milestone | Walk the Talk | Lead The Field / Occupy The Field | At the end of the day | Knowledge Base |
| Niche[s] | Eyeballs | BUZZWORD BINGO (free square) | Growth | Ball Park |
| Level Playing Field | Game Plan | Policy[ies] | Dynamic | Team Player |
| Flexibility | Cascade Graph | Functionality | Mind Share | Cross Sell |