| Transformative | Market Window | Ramp Up | 30,000 foot view | Leadership |
| Win-win | Issues | Fast Track | Advantage | Value |
| Elephant in the room | Revisit | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Monetize |
| Reactivation | Non-Traditional Management | Asset[s] | Dynamic | Acquisition |
| Road map | Top down | Ecosystem | Upside | Bandwidth |
| Fast Track | Timeline(s) | Service Oriented | Big Picture | Raising the Bar |
| Diversity | On The Same Page | Heavy lifting | Project | Agnostic |
| Hardball | Conversion | BUZZWORD BINGO (free square) | Reactivation | Buzz |
| Impact[ful] | Workflow | Out Source | Omnichannel / Cross Channel | Emerging markets |
| At the end of the day | Action Item / Action It | Client Focus[ed] | Elephant in the room | New Economy |