| On Board | Bandwidth | Laser-focused | Critical Path / Issue | Level Set |
| Vision statement | Experiences | Facilitate | Web 2.0 / 3.0 | Ecosystem |
| Scale | Benchmark | BUZZWORD BINGO (free square) | Elevator pitch | That being said / Having said that |
| Prioritized | Ownership | Goal oriented | Statement of Work (SOW) | Granular |
| Focused | Lean In | Legacy | Customer Service | Knowledge Transfer |
| Ramp Up | Portal | Target Audience | Reuse / Reusability | Conversation |
| Goal[s] | Content Management | Laser-focused | Data Mining | Phase |
| Goal oriented | End to end | BUZZWORD BINGO (free square) | Monoply | Pushback |
| E-commerce | Game Plan | Band-aid | User Friendly | Dynamic |
| Competitive | Touch Base | Facilitate | Critical Path / Issue | Prototype |