| Workflow | Data Mining | Fast Track | Transformative | Content Management |
| Perspective | Key Factor / Words | Phase | Asset[s] | Ball Park |
| Ownership | E-tailers | BUZZWORD BINGO (free square) | Back to the drawing board | Open Source |
| Scale | Benefit analysis | Exposure | Impact[ful] | Off-line |
| Eyeballs | Raising the Bar | Game Plan | Up to speed | Mindset |
| Diversity | Top Of The Game | Level Playing Field | Team Building | Connectivity |
| Think Outside the Box | Offline | Deadlines | Goal oriented | Downsize |
| Skill set(s) | At the end of the day | BUZZWORD BINGO (free square) | Laser-focused | Etched in Stone |
| Walk the Talk | Customer Relationship Management (CRM) | Tasked | Empower[ment] | Mind Share |
| Run the Numbers | Hardball | Capacity | On the back end | End to end |