| Bottom up | Ball Park | Capacity | Landing Page[s] | Dashboard |
| Cascade Graph | Traction | Targeted | Off-line | Win-win |
| Innovation / Innovated | Reinvigorate | BUZZWORD BINGO (free square) | Flexibility | Downsize |
| Personalization | User Friendly | Customer Service | At the end of the day | Best Practice |
| Off the Shelf | Road map | Initial Assessment | On the back end | Drink the Kool-Aid |
| Differentiation | Virtual / Virtualization | Growth | Resource[s] | Milestone |
| Transformative | Paradigm | Benchmark | That being said / Having said that | Time to Market |
| Band-aid | Expectations | BUZZWORD BINGO (free square) | Legacy | Sticky-ness |
| Metrics | Data Driven | Agnostic | Target Audience | Innovation / Innovated |
| Focused | Up-Sell | Leverage | Customer Service | Portfolio |