| Transformative | Up to speed | Timeline(s) | Issues | A-B Testing |
| Knowledge Base | Intellectual Property | Customer Facing | Virtual / Virtualization | Promotion |
| Scale | In a Nutshell | BUZZWORD BINGO (free square) | Differentiation | Double down |
| ETA | Team Player | Core Competency / Core Competencies | Back-end | Reactivation |
| Metrics | Reswizzle | Real-Time | Success | Mind Share |
| Popup | E-commerce | Knowledge Base | Burn rate | Hardball |
| E-business | Ownership | Relevance | Communication | Walk the Talk |
| Metadata | Traction | BUZZWORD BINGO (free square) | Bottom Line | Process |
| Turnkey | Team Player | Acquisition | Promotion | Profit[ability] |
| Automated | Resource[s] | In a Nutshell | Metrics | Off Site Meeting |