| Level Set | Market Window | Circle Back | Relevance | Non-Traditional Management |
| Empower[ment] | Go Live | Phase | Walk the Talk | Cascade Graph |
| Wow Factor | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Multitask[ing] | Reinvigorate |
| Sticky-ness | Grow | End to end | Metadata | One Stop Shop |
| Google Juice | Convergent | Secret sauce | Top Of The Game | Run the Numbers |
| Portal | Segment | New Economy | Convergent | Perspective |
| Customer Service | Legacy | Deep dive | Drill Down | Tasked |
| Guidance | One Stop Shop | BUZZWORD BINGO (free square) | ETA | Hardball |
| Run the Numbers | Tailwind[s] | Automated | Circle Back | Flexibility |
| 30,000 foot view | Total Cost of Ownership (TCO) | Leadership | Revisit | Objectives |