| Fast Track | Go to market | Grow | Initial Assessment | Knowledge Transfer |
| End to end | Burn rate | Tasked | Relevance | Project |
| Out Source | Paradigm | BUZZWORD BINGO (free square) | Control Group | Center of Excellence |
| Milestone | Content Management | Popup | Run it up the flagpole | Touch Base |
| Circle Back | Customer Oriented | Return on Investment (ROI) | Pipeline | Brand[ing] |
| Resource[s] | Offline | Marketing / Promotional Collateral | Timeline(s) | Sales Driven |
| Touch Base | One Stop Shop | Synergy / Synergies | Streamline | E-commerce |
| 30,000 foot view | Issues | BUZZWORD BINGO (free square) | Time to Market | Sticky-ness |
| Red Flag | Experiences | Flexibility | A-B Testing | Game Plan |
| Target Audience | Initial Assessment | In a Nutshell | Measurement | Demographic |