| Level Playing Field | Game Plan | Initial Assessment | Strategize | Braindump |
| Circle Back | User Friendly | Off the Shelf | Innovation / Innovated | Drop the Ball |
| First to market | Monoply | BUZZWORD BINGO (free square) | Market Window | Reinvent[ing] the wheel |
| Landing Page[s] | Revisit | Re-engagement | Client Focus[ed] | Critical Path / Issue |
| Cutting Edge | Metrics | Granular | Skill set(s) | Target Audience |
| Automated | That being said / Having said that | Resource[s] | Road map | Return on Investment (ROI) |
| Communication | Monetize | Measurement | Reach out | Reinvigorate |
| Capacity | Ownership | BUZZWORD BINGO (free square) | Flexibility | Compelling |
| Target Audience | Knowledge Base | Convergent | Focused | Statement of Work (SOW) |
| Landing Page[s] | Reuse / Reusability | On The Same Page | Utilize | Search Engine Optimization |