| Guidance | Secret sauce | Scale | Goal oriented | Team Player |
| Data Driven | Burn rate | Value | Best of Breed | Robust |
| Customer Facing | Time to Market | BUZZWORD BINGO (free square) | Automated | E-business |
| Convergent | Ownership | Herding Cats | Key Factor / Words | Back-end |
| B2B | Go to market | Diversity | Off Site Meeting | Portal |
| Skill set(s) | Go Live | Data Mining | Challenge[s] | Circle Back |
| Automated | Deliverable[s] | Web 2.0 / 3.0 | Profit[ability] | Fast Track |
| Deep dive | Data Driven | BUZZWORD BINGO (free square) | Time to Market | At the end of the day |
| Total Quality [or] Quality Driven | One to one | Business Plan | Deadlines | Competitive |
| End to end | Green | Policy[ies] | ETA | Discovery |