| Opportunity | Backward Compatible | Elevator pitch | Big Picture | Raising the Bar |
| Viral | New Economy | Touch Base | Level Set | Re-engagement |
| Benefit analysis | Offline | BUZZWORD BINGO (free square) | Granular | Basically |
| Performance | Experiences | Cadence Call | Control Group | Conversation |
| Competitive | Market Leader | Statement of Work (SOW) | On The Same Page | Traction |
| Viral | Deploy | Portfolio | Customer Service | Core Competency / Core Competencies |
| First to market | Elephant in the room | Phase | Lead The Field / Occupy The Field | Content Management |
| Team Player | Upside | BUZZWORD BINGO (free square) | Engage | Technologies |
| Pipeline | Agnostic | Call to Action | Level Playing Field | Cost |
| Opportunity | Back to the drawing board | Multitask[ing] | Dynamic | Application Service Provider (ASP) |