| Promotion | Time to Market | Touch Base | Scope | Empower[ment] |
| Customer Service | Green | Portfolio | Leadership | Cadence Call |
| Off-line | Content Management | BUZZWORD BINGO (free square) | Drill Down | Granular |
| Perspective | Go Live | Google Juice | One Stop Shop | No-Brainer |
| Portal | Goal oriented | Off the Shelf | Relevance | Heads up |
| Customer Facing | Walk the Talk | Goal[s] | Statement of Work (SOW) | Growth |
| Mindset | Scenario[s] | Top down | Search Engine Optimization | Wow Factor |
| Pipeline | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Milestone | Issues |
| Fast Track | Client Focus[ed] | Off-line | Total Cost of Ownership (TCO) | Hardball |
| Engage | Marketing / Promotional Collateral | Leadership | Up-Sell | First to market |