| Control Group | Content Management | Connectivity | Elephant in the room | Partner |
| Promotion | Heads up | Customer Service | Revenue | Expectations |
| Utilize | Run the Numbers | BUZZWORD BINGO (free square) | Conversation | Level Set |
| Goal oriented | Top Of The Game | Legacy | Low-Hanging Fruit | Cross Sell |
| Run it up the flagpole | Scope | E-tailers | Success | Impact[ful] |
| Moving/Going Forward | Prioritized | Milestone | Expectations | Seamless |
| Drop the Ball | Vertical Market | Tailwind[s] | Advantage | Band-aid |
| B2B | Run the Numbers | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Skill set(s) |
| Turnkey | Virtual / Virtualization | In a Nutshell | 30,000 foot view | Prototype |
| Targeted | Brand[ing] | Elevator pitch | Search Engine Optimization | Go Live |