| Ownership | Think Outside the Box | Out of the [Box | Loop] | Off-line | On The Same Page |
| Technologies | Go to market | Top Of The Game | Top down | Sales Driven |
| First to market | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Issues |
| Traction | Value | Milestone | Revenue | Core Competency / Core Competencies |
| Demographic | Collaborate / Collaboration | Cross Sell | ETA | Ecosystem |
| Timeline(s) | Negotiated | Touchpoints | One Stop Shop | Strategize |
| Customer Relationship Management (CRM) | Leadership | Seamless | Mission Critical | Reinvent[ing] the wheel |
| Laser-focused | Burn rate | BUZZWORD BINGO (free square) | Fault Tolerant | Call to Action |
| Cutting Edge | Cascade Graph | Soup to nuts 24/7 | Marketing / Promotional Collateral | Google Juice |
| Facilitate | Discovery | Bottom Line | Off-line | Ramp Up |