| Phase | Road map | E-commerce | New Economy | Paradigm |
| Marketing / Promotional Collateral | Tasked | No-Brainer | Web 2.0 / 3.0 | Total Cost of Ownership (TCO) |
| Buzz | Scope | BUZZWORD BINGO (free square) | Burn rate | Transformative |
| Popup | Team Building | Opportunity | Touch Base | Communication |
| Strategic | Key Factor / Words | Go Public | Discovery | Bandwidth |
| Relevance | Big Picture | Competitive | Out of the [Box | Loop] | Partner |
| End to end | Off Site Meeting | Sustainable | Optimization | Ball Park |
| Eyeballs | Non-Traditional Management | BUZZWORD BINGO (free square) | Retention | Monetize |
| Challenge[s] | Revisit | Total Quality [or] Quality Driven | Flexibility | Transformative |
| New Economy | That being said / Having said that | Guidance | Niche[s] | Connectivity |