| Asset[s] | Leadership | Open Source | Legacy | Upside |
| Ramp Up | Agenda | Landing Page[s] | Reinvigorate | Relevance |
| Mind Share | Run it up the flagpole | BUZZWORD BINGO (free square) | Touch Base | Back to the drawing board |
| Backward Compatible | First to market | Cross Sell | Top down | Win-win |
| Strategize | Followup | Hardball | Metrics | Value |
| Call to Action | 30,000 foot view | Aggregate | Real-Time | Communication |
| E-commerce | Optimization | Sustainable | Bandwidth | Sticky-ness |
| Team Player | Utilize | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | Scope |
| Go Live | Reinvent[ing] the wheel | ETA | Bottom Line | On Board |
| Braindump | Reverse Engineer | Brand[ing] | Back to the drawing board | Target Audience |