| Heavy lifting | Touchpoints | Marketing / Promotional Collateral | Promotion | Laser-focused |
| Value | Fault Tolerant | Go Public | Aggregate | A-B Testing |
| Content Management | On The Same Page | BUZZWORD BINGO (free square) | Core Competency / Core Competencies | Solution(s) |
| Perspective | Best of Breed | Win-win | Synergy / Synergies | Empower[ment] |
| Customer Centric | Customer Oriented | Level Set | Team Player | Buzz |
| Cross Sell | Wow Factor | Goal[s] | Communication | Level Set |
| Open Source | Competitive | Brand[ing] | Burn rate | Empower[ment] |
| Lean In | Heads up | BUZZWORD BINGO (free square) | Automated | Traction |
| Transformative | Monoply | Acquisition | Ramp Up | Content Management |
| Restructuring | Segment | Key Factor / Words | On Board | Strategy |