| Niche[s] | Off-line | Monetize | Ball Park | Monoply |
| Lean In | Bottom up | Drop the Ball | Performance | Green |
| Functionality | Dashboard | BUZZWORD BINGO (free square) | Out of the [Box | Loop] | Agenda |
| Leadership | Web 2.0 / 3.0 | Granular | Mindset | Transformative |
| Circle Back | Facilitate | Workshop | Hardball | Deadlines |
| Lean In | Acquisition | Workshop | Up to speed | Relevance |
| Customer Service | Walk the Talk | Center of Excellence | Hardball | Herding Cats |
| Robust | Deadlines | BUZZWORD BINGO (free square) | Demographic | Green |
| Eyeballs | Objectives | Back-end | Reinvigorate | Negotiated |
| Legacy | Prototype | Pipeline | Band-aid | Capacity |