| Relevance | Go Public | Service Oriented | Focused | Back to the drawing board |
| Front Lines | Transformative | Cost | Resource[s] | Downsize |
| Differentiation | Quick win | BUZZWORD BINGO (free square) | Circle Back | Niche[s] |
| Soup to nuts 24/7 | Compelling | Out of the [Box | Loop] | Value | Functionality |
| Measurement | Business Plan | Low-Hanging Fruit | Go to market | Portal |
| Convergent | Initial Assessment | Lead The Field / Occupy The Field | Up-Sell | Elevator pitch |
| Cutting Edge | Metadata | Reuse / Reusability | Leverage | Lean In |
| Tasked | Quick win | BUZZWORD BINGO (free square) | Back to the drawing board | Backward Compatible |
| Synergy / Synergies | Team Building | Service Oriented | Back-end | Downsize |
| Elephant in the room | Virtual / Virtualization | Network[ing] | Time to Market | Turnkey |