| E-commerce | Out Source | Knowledge Base | Team Player | Bottom up |
| Elephant in the room | E-business | No-Brainer | Revenue | Total Cost of Ownership (TCO) |
| Legacy | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Vertical Market | Landing Page[s] |
| Level Playing Field | Mindset | Return on Investment (ROI) | Opportunity | End to end |
| Up-Sell | Deliverable[s] | Ownership | Paradigm | Bottom Line |
| Ball Park | Out of the [Box | Loop] | Market Window | Retention | Best Practice |
| Virtual / Virtualization | Control Group | Time to Market | Team Building | Upside |
| Moving/Going Forward | Critical Path / Issue | BUZZWORD BINGO (free square) | Challenge[s] | Optimization |
| Capacity | Monetize | Partner | Leverage | Profit[ability] |
| Relevance | Perspective | Discovery | Go to market | Demographic |