| Touchpoints | High-Level | Initial Assessment | Lead The Field / Occupy The Field | Double down |
| Leverage | Intellectual Property | Skill set(s) | Core Competency / Core Competencies | Up to speed |
| Measurement | Mission Critical | BUZZWORD BINGO (free square) | Non-Traditional Management | Go Live |
| Integration | Cutting Edge | Google Juice | Tasked | Elevator pitch |
| Wow Factor | Objectives | One Stop Shop | Brand[ing] | Granular |
| Objectives | Secret sauce | Bottom up | Customer Centric | Communication |
| Fast Track | Landing Page[s] | Leverage | Optimization | Gap Analysis |
| Team Building | Monoply | BUZZWORD BINGO (free square) | Go to market | Turnkey |
| Open Source | Goal[s] | Customer Oriented | Run it up the flagpole | Competitive |
| Total Quality [or] Quality Driven | Downsize | Pipeline | Bandwidth | Measurement |