| Metrics | Top down | Phase | Promotion | Control Group |
| Empower[ment] | Bottom Line | Vertical Market | Exposure | Deliverable[s] |
| Differentiation | Green | BUZZWORD BINGO (free square) | Data Driven | E-tailers |
| Niche[s] | Viral | Customer Service | Negotiated | 30,000 foot view |
| At the end of the day | Integration | Connectivity | In a Nutshell | Facilitate |
| Grow | Out Source | Partner | Target Audience | Red Flag |
| Big Picture | In a Nutshell | Center of Excellence | Omnichannel / Cross Channel | Deadlines |
| Measurement | Legacy | BUZZWORD BINGO (free square) | Agenda | On the back end |
| Technologies | Flexibility | Green | Critical Path / Issue | Exposure |
| Metrics | Compelling | Performance | Perspective | Impact[ful] |