| Center of Excellence | Vision statement | Retention | Competitive | Braindump |
| Integration | Issues | Transformative | Advantage | Front Lines |
| Content Management | Pushback | BUZZWORD BINGO (free square) | Back-end | Turnkey |
| Service Oriented | Negotiated | Elephant in the room | Secret sauce | Lead The Field / Occupy The Field |
| Call to Action | Benefit analysis | Expectations | Agnostic | Impact[ful] |
| Service Oriented | Red Flag | Advantage | Customer Centric | On Board |
| Retention | E-commerce | Asset[s] | Metadata | Hardball |
| Core Competency / Core Competencies | Content Management | BUZZWORD BINGO (free square) | Bottom up | One to one |
| Robust | New Economy | Technologies | Elephant in the room | Personalization |
| Reach out | Performance | Level Playing Field | Brain Storm / Mind Shower | Back-end |