| Customer Facing | Integration | Hardball | Backward Compatible | Front Lines |
| Transformative | Agnostic | Downsize | Elephant in the room | A-B Testing |
| Vertical Market | Ramp Up | BUZZWORD BINGO (free square) | Knowledge Transfer | Advantage |
| Big Picture | Mission Critical | Process | Market Leader | Diversity |
| Vision statement | Emerging markets | Team Player | Data Driven | Monoply |
| Customer Oriented | Intellectual Property | Sales Driven | Ramp Up | Braindump |
| Landing Page[s] | Experiences | Compelling | Dashboard | Targeted |
| Web 2.0 / 3.0 | Monoply | BUZZWORD BINGO (free square) | Hardball | Sustainable |
| Ecosystem | Team Building | Competitive | Business Opportunity | Skill set(s) |
| Engage | First to market | Knowledge Transfer | Herding Cats | Backward Compatible |