| Lead The Field / Occupy The Field | Web 2.0 / 3.0 | Strategy | Advantage | Reach out |
| Synergy / Synergies | Engage | Dynamic | Burn rate | Mind Share |
| Due dilligence | Diversity | BUZZWORD BINGO (free square) | Ramp Up | Business Opportunity |
| Call to Action | Wow Factor | Road map | Facilitate | Prioritized |
| Customer Service | Conversion | Herding Cats | Think Outside the Box | Red Flag |
| Omnichannel / Cross Channel | Bottom Line | Project | Marketing / Promotional Collateral | Green |
| Etched in Stone | Center of Excellence | Policy[ies] | Go Live | Success |
| Retention | Experiences | BUZZWORD BINGO (free square) | Communication | Gap Analysis |
| Up-Sell | Secret sauce | Band-aid | Data Driven | Diversity |
| E-business | Leverage | Pipeline | Revenue | B2B |