| Red Flag | Focused | Elephant in the room | Streamline | A-B Testing |
| Basically | Integration | Scope | Personalization | Service Oriented |
| Acquisition | Heavy lifting | BUZZWORD BINGO (free square) | Bandwidth | Cadence Call |
| Top Of The Game | Resource[s] | Initial Assessment | Strategy | Total Cost of Ownership (TCO) |
| Customer Service | Soup to nuts 24/7 | Sustainable / Sustainability | Deliverable[s] | Measurement |
| Conversation | Traction | Drink the Kool-Aid | Sustainable / Sustainability | Reinvent[ing] the wheel |
| Goal[s] | Knowledge Transfer | Back-end | Level Set | Objectives |
| Red Flag | Advantage | BUZZWORD BINGO (free square) | Discovery | Critical Path / Issue |
| Off-line | Ecosystem | Upside | Issues | Up-Sell |
| Customer Oriented | Metrics | Mission Critical | Lean In | Return on Investment (ROI) |