| Etched in Stone | Re-engagement | Action Item / Action It | Reuse / Reusability | Deliverable[s] |
| Upside | Off the Shelf | Experiences | Automated | Profit[ability] |
| Center of Excellence | Brand[ing] | BUZZWORD BINGO (free square) | Dashboard | Raising the Bar |
| Portal | Cascade Graph | Basically | Goal oriented | Optimization |
| Business Plan | Elevator pitch | Aggregate | Statement of Work (SOW) | Touchpoints |
| Etched in Stone | Performance | Bottom Line | Reuse / Reusability | Intellectual Property |
| Market Window | Google Juice | Cascade Graph | Business Plan | Ecosystem |
| Streamline | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Braindump | Multitask[ing] |
| Basically | Ball Park | Level Set | Bottom up | Heavy lifting |
| Pipeline | Goal oriented | Sustainable / Sustainability | End to end | Growth |