| Customer Service | Legacy | Transformative | Empower[ment] | Phase |
| Sales Driven | Vertical Market | Objectives | Targeted | Data Driven |
| Circle the wagons | Deliverable[s] | BUZZWORD BINGO (free square) | Reswizzle | Best of Breed |
| Customer Facing | Circle Back | Aggregate | Raising the Bar | Monoply |
| Go to market | Turnkey | Proactive | Niche[s] | Emerging markets |
| Transformative | Targeted | Expectations | Best of Breed | Green |
| Utilize | Monoply | Buzz | No-Brainer | Revenue |
| Reverse Engineer | One to one | BUZZWORD BINGO (free square) | Agnostic | Time to Market |
| Sales Driven | Critical Path / Issue | Portal | Soup to nuts 24/7 | Red Flag |
| Reswizzle | Proactive | Cadence Call | Herding Cats | On Board |