| Gap Analysis | A-B Testing | Knowledge Transfer | Customer Facing | Lean In |
| Capacity | Sustainable | Deploy | Action Item / Action It | Strategic |
| Web 2.0 / 3.0 | Niche[s] | BUZZWORD BINGO (free square) | Fault Tolerant | Cost |
| Deliverable[s] | Drill Down | Monetize | Circle Back | Challenge[s] |
| Out Source | Red Flag | Upside | Network[ing] | Deep dive |
| Virtual / Virtualization | Multitask[ing] | Green | Data Driven | Market Window |
| Market Leader | Out Source | Sales Driven | Reach out | Quick win |
| Target Audience | Technologies | BUZZWORD BINGO (free square) | Objectives | Time to Market |
| Bandwidth | Monoply | Go Public | Pushback | One Stop Shop |
| Reconfigure | Popup | Front Lines | Robust |