| Hardball | Downsize | Etched in Stone | Eyeballs | |
| Game Plan | Intellectual Property | Multitask[ing] | Real-Time | 30,000 foot view |
| Laser-focused | Google Juice | BUZZWORD BINGO (free square) | Value | Viral |
| A-B Testing | Quick win | Niche[s] | Benchmark | Revenue |
| Center of Excellence | Prioritized | Brand[ing] | Buzz | Raising the Bar |
| Pipeline | Fault Tolerant | Communication | Level Set | First to market |
| Resource[s] | Profit[ability] | Touchpoints | Non-Traditional Management | Grow |
| Elevator pitch | Leadership | BUZZWORD BINGO (free square) | Knowledge Transfer | Game Plan |
| Drill Down | Run it up the flagpole | Sustainable / Sustainability | Market Window | Ecosystem |
| Google Juice | Business Opportunity | Wow Factor | One Stop Shop | Scope |