| On the back end | Scale | Performance | Cost | Real-Time |
| Benchmark | Open Source | Competitive | Deep dive | Reinvent[ing] the wheel |
| Ownership | Proactive | BUZZWORD BINGO (free square) | Mindset | Ecosystem |
| Team Player | Synergy / Synergies | Drop the Ball | Grow | Market Window |
| Center of Excellence | Game Plan | One Stop Shop | Omnichannel / Cross Channel | Market Leader |
| Reverse Engineer | Road map | Followup | Connectivity | Wow Factor |
| Time to Market | Technologies | Eyeballs | Customer Service | Web 2.0 / 3.0 |
| Cost | Agenda | BUZZWORD BINGO (free square) | Fast Track | Bottom Line |
| Asset[s] | Run the Numbers | Policy[ies] | Target Audience | Circle Back |
| E-commerce | Intellectual Property | Heavy lifting | Vertical Market | Guidance |