| Popup | Scale | Process | Etched in Stone | Up to speed |
| Wow Factor | Best Practice | Retention | Upside | Milestone |
| Secret sauce | Conversion | BUZZWORD BINGO (free square) | Growth | Fast Track |
| Landing Page[s] | No-Brainer | Tailwind[s] | Elevator pitch | Seamless |
| Competitive | Empower[ment] | First to market | Critical Path / Issue | One to one |
| End to end | One Stop Shop | Web 2.0 / 3.0 | Walk the Talk | Exposure |
| Retention | Workshop | Lead The Field / Occupy The Field | Reach out | Customer Oriented |
| Communication | Project | BUZZWORD BINGO (free square) | Scope | Google Juice |
| Prioritized | Impact[ful] | Benchmark | Diversity | Optimization |
| Braindump | Skill set(s) | Value | Touch Base | Facilitate |