| In a Nutshell | On the back end | Granular | Issues | Elevator pitch |
| Content Management | Targeted | Fault Tolerant | Prioritized | 30,000 foot view |
| Viral | Phase | BUZZWORD BINGO (free square) | Level Set | Time to Market |
| Dashboard | Emerging markets | Integration | Re-engagement | Run the Numbers |
| Cascade Graph | Burn rate | Synergy / Synergies | Sustainable | Road map |
| B2B | Challenge[s] | Reactivation | Offline | Data Driven |
| Drink the Kool-Aid | Pushback | 30,000 foot view | Robust | Leadership |
| Optimization | Search Engine Optimization | BUZZWORD BINGO (free square) | Ecosystem | Streamline |
| Low-Hanging Fruit | Bandwidth | Collaborate / Collaboration | Scenario[s] | Impact[ful] |
| Synergy / Synergies | Brain Storm / Mind Shower | Integration | Tailwind[s] | Objectives |