| Vision statement | Growth | Back-end | Fault Tolerant | Moving/Going Forward |
| Patent | Front Lines | Top Of The Game | Conversation | Gap Analysis |
| Tasked | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Mind Share | Metrics |
| Monoply | Win-win | Circle Back | Timeline(s) | Perspective |
| Traction | Downsize | Cascade Graph | Facilitate | Reactivation |
| Cascade Graph | Scope | On the back end | Intellectual Property | 30,000 foot view |
| Circle Back | Reuse / Reusability | Top down | Control Group | Partner |
| Paradigm | Service Oriented | BUZZWORD BINGO (free square) | In a Nutshell | Market Window |
| Best Practice | Niche[s] | Mission Critical | Impact[ful] | Project |
| Benchmark | Ball Park | Laser-focused | Knowledge Base | Soup to nuts 24/7 |