| Value | Off Site Meeting | Phase | Customer Oriented | Low-Hanging Fruit |
| Basically | Back to the drawing board | Solution(s) | Functionality | Deliverable[s] |
| Moving/Going Forward | Measurement | BUZZWORD BINGO (free square) | Red Flag | Goal oriented |
| Asset[s] | Monoply | Reach out | Deadlines | Buzz |
| Retention | Market Window | Statement of Work (SOW) | Diversity | Popup |
| Conversation | Market Leader | Road map | Ownership | Agenda |
| Touchpoints | Segment | Braindump | One Stop Shop | Demographic |
| Robust | Dynamic | BUZZWORD BINGO (free square) | Upside | Goal oriented |
| Real-Time | Web 2.0 / 3.0 | Run it up the flagpole | Optimization | Moving/Going Forward |
| Re-engagement | Benefit analysis | Prototype | Pushback | Ecosystem |