| Project | Viral | Business Opportunity | Statement of Work (SOW) | On the back end |
| Marketing / Promotional Collateral | Herding Cats | Reverse Engineer | Competitive | Objectives |
| Bottom Line | Skill set(s) | BUZZWORD BINGO (free square) | Deploy | Process |
| Asset[s] | Landing Page[s] | Think Outside the Box | Big Picture | Web 2.0 / 3.0 |
| Communication | Moving/Going Forward | Back-end | Downsize | Streamline |
| Reach out | Core Competency / Core Competencies | Best Practice | Data Driven | Metadata |
| Relevance | Leverage | Tasked | High-Level | Walk the Talk |
| Reinvent[ing] the wheel | Acquisition | BUZZWORD BINGO (free square) | Grow | Mission Critical |
| Lean In | Objectives | Think Outside the Box | No-Brainer | Revenue |
| Sticky-ness | Circle Back | Dashboard | 30,000 foot view | Call to Action |