| Promotion | Wow Factor | Knowledge Transfer | Automated | Mind Share |
| Return on Investment (ROI) | Innovation / Innovated | Landing Page[s] | Best of Breed | Fault Tolerant |
| Secret sauce | Off-line | BUZZWORD BINGO (free square) | Gap Analysis | Total Quality [or] Quality Driven |
| Front Lines | Customer Centric | Critical Path / Issue | Customer Relationship Management (CRM) | Communication |
| On Board | Mindset | Level Playing Field | Perspective | Go to market |
| Initial Assessment | Cross Sell | Game Plan | Success | Measurement |
| Goal oriented | Advantage | Reactivation | Opportunity | Customer Oriented |
| Omnichannel / Cross Channel | Emerging markets | BUZZWORD BINGO (free square) | Quick win | That being said / Having said that |
| Acquisition | Tasked | Touch Base | Segment | Up-Sell |
| Integration | Double down | E-business | Diversity | Burn rate |