| Team Player | Utilize | Offline | Retention | High-Level |
| Team Building | Eyeballs | Lead The Field / Occupy The Field | Proactive | Deep dive |
| Backward Compatible | Back to the drawing board | BUZZWORD BINGO (free square) | Engage | Expectations |
| Traction | Demographic | Timeline(s) | Reinvent[ing] the wheel | Total Quality [or] Quality Driven |
| Fault Tolerant | Acquisition | Sales Driven | Facilitate | Heads up |
| Personalization | Transformative | Restructuring | Facilitate | Metrics |
| Reuse / Reusability | Search Engine Optimization | E-commerce | Sustainable | Discovery |
| Off the Shelf | Tailwind[s] | BUZZWORD BINGO (free square) | Elevator pitch | Success |
| Niche[s] | Reverse Engineer | Collaborate / Collaboration | Buzz | Backward Compatible |
| Low-Hanging Fruit | Vision statement | Challenge[s] | Mind Share | Omnichannel / Cross Channel |