| Reach out | Herding Cats | Off Site Meeting | Customer Service | Content Management |
| Experiences | Issues | Reswizzle | Omnichannel / Cross Channel | Deadlines |
| Best of Breed | End to end | BUZZWORD BINGO (free square) | Convergent | Strategic |
| High-Level | On The Same Page | E-commerce | Profit[ability] | Initial Assessment |
| Back-end | Connectivity | Wow Factor | 30,000 foot view | Eyeballs |
| Metadata | Data Mining | Guidance | Granular | Elevator pitch |
| Application Service Provider (ASP) | Optimization | Sticky-ness | E-commerce | Band-aid |
| Competitive | Paradigm | BUZZWORD BINGO (free square) | Promotion | Low-Hanging Fruit |
| Automated | Measurement | Grow | Content Management | Hardball |
| Asset[s] | Core Competency / Core Competencies | Market Leader | Strategy | Cadence Call |