| Off the Shelf | Pushback | Demographic | Deadlines | Mindset |
| Customer Oriented | Center of Excellence | ETA | Retention | Measurement |
| Drop the Ball | Reactivation | BUZZWORD BINGO (free square) | B2B | Touchpoints |
| Convergent | Market Window | E-commerce | Burn rate | Reconfigure |
| A-B Testing | Viral | Upside | Heads up | Ball Park |
| Prioritized | Level Set | Customer Service | Resource[s] | Differentiation |
| Asset[s] | Optimization | Ecosystem | Performance | Revenue |
| Issues | Mind Share | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Impact[ful] |
| Solution(s) | Road map | Customer Oriented | Reswizzle | 30,000 foot view |
| Segment | Agenda | Buzz | Front Lines | Workshop |