| Project | E-commerce | Knowledge Base | Back-end | Portfolio |
| Raising the Bar | Agenda | Scope | Content Management | Multitask[ing] |
| Tasked | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Benefit analysis | Scale |
| Process | Top down | Challenge[s] | Connectivity | Capacity |
| Functionality | Offline | Engage | Cadence Call | Acquisition |
| Metrics | Out Source | One Stop Shop | Control Group | On the back end |
| Web 2.0 / 3.0 | Competitive | Bandwidth | Search Engine Optimization | Sales Driven |
| In a Nutshell | Turnkey | BUZZWORD BINGO (free square) | Dashboard | Differentiation |
| Flexibility | Tasked | Pushback | Demographic | Multitask[ing] |
| Up to speed | Strategic | Milestone | Back-end | Leverage |