| Buzz | Drink the Kool-Aid | Herding Cats | Expectations | Growth |
| Patent | Revenue | Offline | Discovery | Brain Storm / Mind Shower |
| Statement of Work (SOW) | Resource[s] | BUZZWORD BINGO (free square) | Milestone | Negotiated |
| Prototype | Off Site Meeting | Metadata | On the back end | Connectivity |
| Deadlines | Reinvigorate | Brand[ing] | Laser-focused | Leadership |
| Advantage | Reverse Engineer | Run it up the flagpole | Robust | Up to speed |
| Synergy / Synergies | Resource[s] | Patent | Open Source | Time to Market |
| Band-aid | Fast Track | BUZZWORD BINGO (free square) | Customer Centric | Moving/Going Forward |
| Cutting Edge | Milestone | Conversation | Customer Service | Web 2.0 / 3.0 |
| Off-line | Cross Sell | Reconfigure | Touchpoints | Flexibility |