| At the end of the day | Portfolio | Team Player | Total Cost of Ownership (TCO) | Out Source |
| Perspective | Connectivity | Communication | Hardball | Grow |
| Ownership | Level Playing Field | BUZZWORD BINGO (free square) | Agnostic | One Stop Shop |
| Customer Facing | Bandwidth | Sustainable / Sustainability | Impact[ful] | Control Group |
| Streamline | On the back end | Road map | Issues | Game Plan |
| Competitive | Functionality | Quick win | Multitask[ing] | E-tailers |
| Reverse Engineer | Up-Sell | Gap Analysis | Statement of Work (SOW) | Touch Base |
| 30,000 foot view | Vision statement | BUZZWORD BINGO (free square) | Opportunity | New Economy |
| Advantage | Marketing / Promotional Collateral | Out Source | Team Player | Off Site Meeting |
| Compelling | Circle Back | On the back end | Soup to nuts 24/7 | Optimization |