| Call to Action | Streamline | Utilize | Off-line | Open Source |
| Expectations | Strategic | Road map | Legacy | Workshop |
| Statement of Work (SOW) | End to end | BUZZWORD BINGO (free square) | Web 2.0 / 3.0 | Out of the [Box | Loop] |
| Sustainable | Asset[s] | Portfolio | Ball Park | Reactivation |
| At the end of the day | Profit[ability] | Growth | Diversity | Timeline(s) |
| Burn rate | Pushback | Offline | Revisit | |
| Knowledge Transfer | Prototype | Lead The Field / Occupy The Field | Demographic | Fault Tolerant |
| Vertical Market | Experiences | BUZZWORD BINGO (free square) | Followup | Bottom Line |
| Content Management | Double down | Innovation / Innovated | Competitive | E-tailers |
| Agenda | Vision statement | Proactive | Conversation | Center of Excellence |