| Deploy | Growth | That being said / Having said that | Paradigm | Phase |
| Timeline(s) | End to end | Leverage | Portal | Lead The Field / Occupy The Field |
| Intellectual Property | Heavy lifting | BUZZWORD BINGO (free square) | Cadence Call | Personalization |
| Mind Share | Conversion | Gap Analysis | Value | Reach out |
| Mission Critical | Tasked | Prioritized | Total Cost of Ownership (TCO) | Customer Service |
| Road map | No-Brainer | Dynamic | Cadence Call | Timeline(s) |
| Differentiation | Reconfigure | Advantage | Front Lines | Benchmark |
| Customer Facing | Revisit | BUZZWORD BINGO (free square) | Touch Base | Herding Cats |
| Vision statement | Capacity | Out Source | Traction | Targeted |
| Solution(s) | Measurement | Back-end | Scale | Eyeballs |