| Advantage | Goal[s] | Process | Pushback | Engage |
| Road map | That being said / Having said that | Level Set | Offline | Touchpoints |
| Brain Storm / Mind Shower | Innovation / Innovated | BUZZWORD BINGO (free square) | Strategy | Scale |
| Action Item / Action It | End to end | First to market | Basically | Granular |
| Mission Critical | Circle Back | Re-engagement | Transformative | Asset[s] |
| Differentiation | Sustainable | Personalization | Touchpoints | Go Live |
| Success | Tasked | Band-aid | Elephant in the room | Green |
| Ball Park | Bottom Line | BUZZWORD BINGO (free square) | Out Source | Solution(s) |
| Customer Oriented | First to market | Popup | Content Management | Demographic |
| Total Quality [or] Quality Driven | Patent | Cutting Edge | Marketing / Promotional Collateral | Run it up the flagpole |