| Partner | Backward Compatible | Ownership | Workflow | Profit[ability] |
| Drop the Ball | Scope | Innovation / Innovated | Customer Centric | Phase |
| Streamline | Flexibility | BUZZWORD BINGO (free square) | Performance | Brain Storm / Mind Shower |
| Vertical Market | Statement of Work (SOW) | Deadlines | Go Live | Discovery |
| Cost | Marketing / Promotional Collateral | Robust | Measurement | Market Window |
| Experiences | Core Competency / Core Competencies | Center of Excellence | Action Item / Action It | Deploy |
| Non-Traditional Management | Control Group | Wow Factor | Off-line | Ownership |
| Touch Base | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Business Plan | Fast Track |
| Strategize | Tasked | Integration | High-Level | Search Engine Optimization |
| One Stop Shop | Bottom Line | Reverse Engineer | Workflow | Buzz |