| Conversion | Laser-focused | Google Juice | Total Cost of Ownership (TCO) | Non-Traditional Management |
| Personalization | Heavy lifting | Search Engine Optimization | Differentiation | Backward Compatible |
| Traction | Open Source | BUZZWORD BINGO (free square) | Diversity | Brain Storm / Mind Shower |
| Portfolio | Intellectual Property | Communication | Reswizzle | Front Lines |
| Metadata | Walk the Talk | Milestone | Acquisition | Best of Breed |
| Bottom Line | Best of Breed | Conversion | Drill Down | Due dilligence |
| At the end of the day | Leverage | Retention | Measurement | Innovation / Innovated |
| Bandwidth | Search Engine Optimization | BUZZWORD BINGO (free square) | Core Competency / Core Competencies | Discovery |
| Agnostic | Streamline | First to market | One Stop Shop | |
| Business Plan | Workflow | Real-Time | Action Item / Action It | Service Oriented |