| Customer Centric | Initial Assessment | Metadata | Pushback | Circle the wagons |
| Viral | Growth | Leverage | Deep dive | Elephant in the room |
| Service Oriented | Ecosystem | BUZZWORD BINGO (free square) | Discovery | Drill Down |
| Ball Park | Personalization | E-business | Expectations | Knowledge Base |
| Application Service Provider (ASP) | Time to Market | Secret sauce | Big Picture | Top down |
| Braindump | Asset[s] | Front Lines | Service Oriented | Goal[s] |
| Segment | Double down | Revisit | Out Source | Demographic |
| Burn rate | Gap Analysis | BUZZWORD BINGO (free square) | High-Level | Deep dive |
| Strategic | Drop the Ball | Basically | Raising the Bar | Intellectual Property |
| Think Outside the Box | Pipeline | Personalization | Lean In |