| Portal | Niche[s] | Game Plan | In a Nutshell | Followup |
| Raising the Bar | Touchpoints | Quick win | Hardball | Ball Park |
| Herding Cats | Communication | BUZZWORD BINGO (free square) | Flexibility | Omnichannel / Cross Channel |
| Data Mining | Goal[s] | Utilize | Solution(s) | Team Building |
| Key Factor / Words | Automated | Brain Storm / Mind Shower | Downsize | Proactive |
| Revisit | Turnkey | Goal[s] | Touchpoints | Monoply |
| Focused | Restructuring | Market Window | Sales Driven | Portfolio |
| Popup | Dashboard | BUZZWORD BINGO (free square) | Competitive | Band-aid |
| Top down | Mission Critical | E-business | Compelling | Capacity |
| Circle Back | ETA | Experiences | Cross Sell | Mind Share |