| Acquisition | Revisit | High-Level | Innovation / Innovated | Band-aid |
| Ramp Up | New Economy | Agnostic | Total Cost of Ownership (TCO) | Focused |
| Legacy | Differentiation | BUZZWORD BINGO (free square) | Red Flag | Segment |
| Competitive | Best of Breed | Lean In | Drill Down | Action Item / Action It |
| Sustainable / Sustainability | Utilize | Reconfigure | Market Leader | Initial Assessment |
| Innovation / Innovated | Turnkey | Flexibility | Cascade Graph | Empower[ment] |
| Aggregate | Off-line | Drill Down | Paradigm | Growth |
| Relevance | Deadlines | BUZZWORD BINGO (free square) | Perspective | Customer Facing |
| Proactive | Promotion | Reach out | Sales Driven | Circle the wagons |
| Red Flag | Fault Tolerant | Critical Path / Issue | Market Leader | Business Plan |