| Real-Time | Open Source | Cadence Call | Touchpoints | Restructuring |
| Optimization | Guidance | Cross Sell | Team Building | Go Live |
| Profit[ability] | Mindset | BUZZWORD BINGO (free square) | E-commerce | Patent |
| Tasked | Portal | Performance | Ecosystem | Project |
| Personalization | Promotion | Exposure | Customer Facing | A-B Testing |
| Sustainable | Acquisition | Reuse / Reusability | Proactive | Sticky-ness |
| Process | Retention | Guidance | Backward Compatible | Brain Storm / Mind Shower |
| Goal[s] | Content Management | BUZZWORD BINGO (free square) | Grow | Reverse Engineer |
| Niche[s] | Portal | Upside | Engage | Moving/Going Forward |
| Re-engagement | Team Building | Knowledge Base | Downsize | Customer Service |