| Perspective | Top Of The Game | Differentiation | Buzz | Cascade Graph |
| Ramp Up | Flexibility | Collaborate / Collaboration | Segment | Streamline |
| Fault Tolerant | That being said / Having said that | BUZZWORD BINGO (free square) | Reactivation | Impact[ful] |
| Expectations | Omnichannel / Cross Channel | Reuse / Reusability | Dashboard | End to end |
| Deploy | Strategize | Call to Action | Best Practice | Turnkey |
| Value | Omnichannel / Cross Channel | New Economy | Landing Page[s] | ETA |
| Herding Cats | Traction | Robust | Business Opportunity | Emerging markets |
| Cost | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Quick win | Growth |
| Off Site Meeting | High-Level | Due dilligence | Functionality | E-commerce |
| Diversity | Portal | Tailwind[s] | Skill set(s) | Elephant in the room |