| Lead The Field / Occupy The Field | Process | Challenge[s] | Deadlines | On the back end |
| Experiences | Bottom up | B2B | Braindump | Utilize |
| Double down | Call to Action | BUZZWORD BINGO (free square) | Dynamic | Customer Oriented |
| Open Source | Knowledge Base | Multitask[ing] | E-tailers | Data Mining |
| Customer Relationship Management (CRM) | Metrics | Demographic | Expectations | Touchpoints |
| Cost | Out of the [Box | Loop] | Scope | Focused | Top Of The Game |
| Reswizzle | Top down | Open Source | Competitive | Reinvent[ing] the wheel |
| Key Factor / Words | Ecosystem | BUZZWORD BINGO (free square) | Vision statement | Workflow |
| Promotion | Braindump | Metadata | Cadence Call | Advantage |
| Knowledge Base | Band-aid | Client Focus[ed] | Impact[ful] | Total Quality [or] Quality Driven |