| Objectives | Restructuring | Success | On Board | Exposure |
| Personalization | Technologies | Integration | Promotion | Back to the drawing board |
| Policy[ies] | Strategic | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Out Source |
| Benefit analysis | Scope | Drill Down | Niche[s] | Workflow |
| Herding Cats | Eyeballs | Goal[s] | Customer Relationship Management (CRM) | Total Cost of Ownership (TCO) |
| ETA | Metrics | Core Competency / Core Competencies | Integration | Market Leader |
| Tasked | Ecosystem | Eyeballs | Differentiation | Cutting Edge |
| Customer Relationship Management (CRM) | Focused | BUZZWORD BINGO (free square) | Reinvigorate | Knowledge Transfer |
| Buzz | Deploy | Control Group | Competitive | Profit[ability] |
| Relevance | On The Same Page | Dashboard | Vertical Market | Issues |