| Exposure | Paradigm | Out Source | Deliverable[s] | Benchmark |
| Buzz | Hardball | Reach out | Reuse / Reusability | Circle Back |
| Control Group | Seamless | BUZZWORD BINGO (free square) | Heads up | Quick win |
| Core Competency / Core Competencies | Impact[ful] | Web 2.0 / 3.0 | Transformative | Drill Down |
| Tasked | Marketing / Promotional Collateral | Timeline(s) | Conversation | Segment |
| Landing Page[s] | Service Oriented | Personalization | B2B | |
| Measurement | Discovery | Brain Storm / Mind Shower | Multitask[ing] | Retention |
| Top down | Legacy | BUZZWORD BINGO (free square) | Workflow | E-tailers |
| Go to market | Intellectual Property | At the end of the day | Strategize | Eyeballs |
| Partner | Milestone | Ecosystem | Impact[ful] | End to end |