| Braindump | First to market | That being said / Having said that | Vertical Market | Initial Assessment |
| Touch Base | Scenario[s] | Green | Drill Down | Bottom up |
| Best of Breed | Content Management | BUZZWORD BINGO (free square) | Compelling | Data Mining |
| B2B | Level Set | Pushback | Transformative | Tailwind[s] |
| Total Quality [or] Quality Driven | Benchmark | Partner | Facilitate | Upside |
| Tailwind[s] | Elephant in the room | Monoply | Wow Factor | Low-Hanging Fruit |
| Business Opportunity | Functionality | Lead The Field / Occupy The Field | Level Playing Field | One Stop Shop |
| Exposure | Client Focus[ed] | BUZZWORD BINGO (free square) | Drink the Kool-Aid | Experiences |
| Leadership | Go Public | Revisit | Call to Action | Double down |
| Fast Track | Core Competency / Core Competencies | Brand[ing] | Opportunity | Resource[s] |