| Phase | Pipeline | Segment | Tasked | |
| Guidance | Intellectual Property | Success | Robust | Prioritized |
| Vision statement | Relevance | BUZZWORD BINGO (free square) | Metadata | Agenda |
| Road map | Traction | Go Live | Out Source | Policy[ies] |
| Deploy | Big Picture | Diversity | Strategy | Facilitate |
| Seamless | Eyeballs | Lead The Field / Occupy The Field | Conversion | Deliverable[s] |
| Business Plan | Up to speed | Service Oriented | Call to Action | Timeline(s) |
| B2B | Cross Sell | BUZZWORD BINGO (free square) | Cutting Edge | Benefit analysis |
| Go to market | Success | Up-Sell | Facilitate | Out Source |
| Grow | Win-win | Moving/Going Forward | Think Outside the Box | Strategy |