| Top down | Strategic | Flexibility | Fault Tolerant | Green |
| Search Engine Optimization | Back to the drawing board | Off-line | Reinvent[ing] the wheel | Time to Market |
| User Friendly | Goal[s] | BUZZWORD BINGO (free square) | Aggregate | Front Lines |
| Touch Base | Discovery | Backward Compatible | Diversity | No-Brainer |
| Deliverable[s] | End to end | Big Picture | Restructuring | Run the Numbers |
| Sustainable / Sustainability | Facilitate | Prototype | Critical Path / Issue | Dashboard |
| Niche[s] | Big Picture | Seamless | Touchpoints | Leadership |
| Walk the Talk | Metadata | BUZZWORD BINGO (free square) | Deploy | Perspective |
| Growth | Network[ing] | Road map | Negotiated | Customer Oriented |
| Optimization | Policy[ies] | Dynamic | Paradigm | Objectives |