| Portfolio | Conversion | Value | Application Service Provider (ASP) | Marketing / Promotional Collateral |
| E-business | Benefit analysis | Band-aid | Patent | Total Quality [or] Quality Driven |
| Reinvent[ing] the wheel | Business Plan | BUZZWORD BINGO (free square) | Buzz | Aggregate |
| Proactive | Out of the [Box | Loop] | Top down | Empower[ment] | Up-Sell |
| At the end of the day | Win-win | Strategy | Metrics | Best of Breed |
| Deep dive | Buzz | Basically | Center of Excellence | Deploy |
| End to end | Low-Hanging Fruit | Go Live | Up to speed | Expectations |
| Market Leader | Aggregate | BUZZWORD BINGO (free square) | Herding Cats | Secret sauce |
| Heavy lifting | Wow Factor | Competitive | Dynamic | Think Outside the Box |
| Measurement | Moving/Going Forward | Offline | Portfolio | Web 2.0 / 3.0 |