| Asset[s] | Non-Traditional Management | Market Leader | Out of the [Box | Loop] | Monoply |
| Backward Compatible | Competitive | Wow Factor | Drink the Kool-Aid | Collaborate / Collaboration |
| Critical Path / Issue | Success | BUZZWORD BINGO (free square) | Growth | Sales Driven |
| Go Live | Workflow | Tailwind[s] | Level Playing Field | Real-Time |
| Business Plan | Metrics | No-Brainer | Low-Hanging Fruit | Milestone |
| Think Outside the Box | Search Engine Optimization | Brain Storm / Mind Shower | Grow | Return on Investment (ROI) |
| Up-Sell | Pushback | Lead The Field / Occupy The Field | Conversation | Knowledge Transfer |
| Ecosystem | Monetize | BUZZWORD BINGO (free square) | Service Oriented | Synergy / Synergies |
| Control Group | Cost | Success | Project | Flexibility |
| Game Plan | Team Building | Bandwidth | Heavy lifting | Eyeballs |