| New Economy | Scale | Solution(s) | Sticky-ness | Eyeballs |
| End to end | Return on Investment (ROI) | Synergy / Synergies | Road map | Circle Back |
| Issues | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Phase | Etched in Stone |
| Ball Park | Marketing / Promotional Collateral | Knowledge Base | Traction | Up-Sell |
| Control Group | Portal | Functionality | Benefit analysis | Off-line |
| Prioritized | Scenario[s] | Dashboard | Return on Investment (ROI) | Conversation |
| Differentiation | Business Opportunity | Gap Analysis | Customer Relationship Management (CRM) | Open Source |
| Metadata | Expectations | BUZZWORD BINGO (free square) | One Stop Shop | Hardball |
| Drop the Ball | Ramp Up | Upside | Think Outside the Box | E-commerce |
| Up-Sell | Big Picture | Customer Service | Prototype | Band-aid |