| Experiences | Google Juice | Resource[s] | Elephant in the room | Heavy lifting |
| Top down | Total Cost of Ownership (TCO) | Search Engine Optimization | Skill set(s) | Workflow |
| Engage | Scope | BUZZWORD BINGO (free square) | One to one | Road map |
| Reinvigorate | Drink the Kool-Aid | Segment | Streamline | Up-Sell |
| Strategic | Critical Path / Issue | Monoply | Etched in Stone | Technologies |
| On The Same Page | Ownership | Low-Hanging Fruit | Legacy | Proactive |
| Business Plan | Knowledge Transfer | Market Leader | Open Source | No-Brainer |
| Goal[s] | Top Of The Game | BUZZWORD BINGO (free square) | Capacity | Reswizzle |
| Data Driven | E-business | Heads up | Empower[ment] | End to end |
| Benefit analysis | Wow Factor | E-commerce | Metrics | Process |