| Win-win | Critical Path / Issue | Red Flag | Engage | Data Driven |
| Off-line | User Friendly | Lead The Field / Occupy The Field | That being said / Having said that | Discovery |
| Streamline | Prototype | BUZZWORD BINGO (free square) | Ownership | Synergy / Synergies |
| Application Service Provider (ASP) | On The Same Page | Cutting Edge | Promotion | Impact[ful] |
| Scale | Reuse / Reusability | Run the Numbers | Emerging markets | Cost |
| Burn rate | Negotiated | Differentiation | Revenue | In a Nutshell |
| Workshop | Promotion | On the back end | Red Flag | Touch Base |
| First to market | Capacity | BUZZWORD BINGO (free square) | Deploy | Segment |
| Total Quality [or] Quality Driven | Time to Market | Target Audience | Return on Investment (ROI) | Customer Facing |
| Vertical Market | Phase | Dynamic | Sustainable / Sustainability | Sales Driven |