| E-tailers | Downsize | Leverage | Proactive | Guidance |
| Strategic | Herding Cats | Communication | Goal oriented | Granular |
| Heads up | Action Item / Action It | BUZZWORD BINGO (free square) | Due dilligence | Intellectual Property |
| Data Driven | Sales Driven | Workflow | Customer Centric | Time to Market |
| Portfolio | Gap Analysis | Transformative | Ownership |
| Benchmark | Success | Road map | Core Competency / Core Competencies | On Board |
| One Stop Shop | Process | Asset[s] | Phase | Issues |
| Dynamic | Bottom Line | BUZZWORD BINGO (free square) | Aggregate | Deliverable[s] |
| Reach out | Segment | Run it up the flagpole | Web 2.0 / 3.0 | Seamless |
| On The Same Page | Wow Factor | Non-Traditional Management | Return on Investment (ROI) | Out Source |