| Prototype | Reswizzle | Off-line | Asset[s] | Non-Traditional Management |
| Team Building | Basically | Market Window | Communication | Road map |
| Value | Run it up the flagpole | BUZZWORD BINGO (free square) | Moving/Going Forward | Total Cost of Ownership (TCO) |
| Brand[ing] | Low-Hanging Fruit | Top Of The Game | Promotion | Deadlines |
| Paradigm | First to market | Competitive | Workflow | One to one |
| Exposure | Reconfigure | Low-Hanging Fruit | Service Oriented | Strategize |
| Non-Traditional Management | Band-aid | Value | Cutting Edge | Ecosystem |
| Timeline(s) | Green | BUZZWORD BINGO (free square) | Profit[ability] | Turnkey |
| Touchpoints | Bottom Line | Double down | Gap Analysis | Solution(s) |
| Agnostic | Legacy | On Board | Client Focus[ed] | Goal[s] |