| Connectivity | E-tailers | Market Leader | Differentiation | Application Service Provider (ASP) |
| Expectations | Proactive | Landing Page[s] | Metrics | Personalization |
| Call to Action | Etched in Stone | BUZZWORD BINGO (free square) | Skill set(s) | Burn rate |
| Facilitate | Grow | Strategize | Best Practice | Leverage |
| Customer Relationship Management (CRM) | Client Focus[ed] | Center of Excellence | Segment | Optimization |
| Niche[s] | Backward Compatible | Mindset | Knowledge Base | On The Same Page |
| Burn rate | Impact[ful] | Cascade Graph | Basically | Fault Tolerant |
| Service Oriented | Laser-focused | BUZZWORD BINGO (free square) | Time to Market | Etched in Stone |
| Return on Investment (ROI) | Deep dive | Retention | Benchmark | Mind Share |
| Bottom Line | Timeline(s) | Ecosystem | Off-line | Elevator pitch |