| On The Same Page | Metadata | Measurement | Turnkey | Cascade Graph |
| Laser-focused | Communication | Aggregate | Conversation | Lead The Field / Occupy The Field |
| Bottom up | Goal[s] | BUZZWORD BINGO (free square) | Pushback | Milestone |
| Double down | Legacy | Sustainable / Sustainability | E-business | Facilitate |
| Asset[s] | Quick win | Control Group | Vision statement | Optimization |
| Demographic | Legacy | Policy[ies] | Workflow | Knowledge Base |
| Etched in Stone | Monetize | Off Site Meeting | Scenario[s] | Acquisition |
| High-Level | Strategy | BUZZWORD BINGO (free square) | Touchpoints | Personalization |
| Restructuring | Technologies | Double down | Niche[s] | Cadence Call |
| Big Picture | Mission Critical | Bottom Line | Facilitate | Advantage |