| Elephant in the room | Data Mining | Backward Compatible | Brand[ing] | B2B |
| Bandwidth | Pushback | Real-Time | Portfolio | Aggregate |
| Action Item / Action It | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | Advantage | Etched in Stone |
| Omnichannel / Cross Channel | 30,000 foot view | Perspective | Flexibility | Mind Share |
| Buzz | Workflow | Integration | Challenge[s] | Goal[s] |
| Tasked | Agnostic | Patent | Deliverable[s] | Objectives |
| Critical Path / Issue | Solution(s) | Differentiation | Compelling | Cost |
| E-business | Impact[ful] | BUZZWORD BINGO (free square) | Benefit analysis | Run the Numbers |
| Tailwind[s] | Google Juice | Benchmark | Performance | Advantage |
| Prototype | Reuse / Reusability | Moving/Going Forward | Level Playing Field | Mind Share |