| Transformative | Eyeballs | Backward Compatible | Initial Assessment | Action Item / Action It |
| Upside | A-B Testing | Collaborate / Collaboration | Impact[ful] | Focused |
| Level Set | That being said / Having said that | BUZZWORD BINGO (free square) | Team Player | Data Driven |
| Goal[s] | Omnichannel / Cross Channel | Due dilligence | Niche[s] | Metrics |
| Marketing / Promotional Collateral | Opportunity | Go Public | Reverse Engineer | Optimization |
| Transformative | Scenario[s] | Virtual / Virtualization | Metrics | Conversation |
| Dynamic | Customer Relationship Management (CRM) | Sales Driven | Measurement | Sustainable / Sustainability |
| Strategic | Benefit analysis | BUZZWORD BINGO (free square) | Client Focus[ed] | Go to market |
| Laser-focused | Customer Service | Competitive | Ecosystem | Synergy / Synergies |
| Win-win | E-commerce | Road map | A-B Testing | First to market |