| Target Audience | Cutting Edge | Touch Base | Deploy | Soup to nuts 24/7 |
| Ecosystem | Out Source | Convergent | Viral | Scenario[s] |
| Marketing / Promotional Collateral | Off Site Meeting | BUZZWORD BINGO (free square) | Leadership | Measurement |
| Gap Analysis | Service Oriented | Landing Page[s] | Conversation | End to end |
| Key Factor / Words | Challenge[s] | Drink the Kool-Aid | Out of the [Box | Loop] |
| Upside | 30,000 foot view | Marketing / Promotional Collateral | Popup | Backward Compatible |
| Compelling | Wow Factor | Relevance | Cadence Call | Retention |
| Diversity | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | ETA | Ramp Up |
| Workshop | Milestone | Emerging markets | Network[ing] | Scenario[s] |
| E-commerce | No-Brainer | Market Window | Agenda | Growth |