| Challenge[s] | Resource[s] | Synergy / Synergies | Restructuring | Big Picture |
| Functionality | B2B | Milestone | Promotion | Brain Storm / Mind Shower |
| Measurement | E-business | BUZZWORD BINGO (free square) | Market Leader | Green |
| Portfolio | Viral | Dynamic | Go Live | Tailwind[s] |
| Off the Shelf | Patent | Discovery | Retention | Secret sauce |
| Timeline(s) | Innovation / Innovated | Solution(s) | Growth | Restructuring |
| Customer Relationship Management (CRM) | Sustainable | User Friendly | On Board | Guidance |
| Agenda | Touchpoints | BUZZWORD BINGO (free square) | Center of Excellence | Deep dive |
| Exposure | Control Group | Portal | Action Item / Action It | Landing Page[s] |
| One to one | Best of Breed | Pushback | Team Player | Circle the wagons |