| Niche[s] | Project | At the end of the day | Segment | Strategic |
| Personalization | Level Set | Deploy | Run the Numbers | Monoply |
| Raising the Bar | Pipeline | BUZZWORD BINGO (free square) | Bottom Line | Reconfigure |
| Revenue | Seamless | Goal oriented | Success | Communication |
| Partner | Cutting Edge | Big Picture | Milestone | Off-line |
| Metrics | Burn rate | Integration | Off Site Meeting | Relevance |
| Monetize | Game Plan | Dynamic | Data Driven | Guidance |
| Backward Compatible | Perspective | BUZZWORD BINGO (free square) | Circle Back | One to one |
| Conversion | Drink the Kool-Aid | Application Service Provider (ASP) | That being said / Having said that | Up to speed |
| E-commerce | Granular | Reconfigure | First to market | Followup |