| Key Factor / Words | Perspective | Portfolio | Reinvigorate | Action Item / Action It |
| E-commerce | Automated | Tailwind[s] | Bottom up | Paradigm |
| Brand[ing] | Network[ing] | BUZZWORD BINGO (free square) | Impact[ful] | Soup to nuts 24/7 |
| Skill set(s) | E-business | Reswizzle | Viral | Walk the Talk |
| Deliverable[s] | Leadership | Etched in Stone | Patent | Level Playing Field |
| Promotion | Drop the Ball | Prototype | Impact[ful] | Business Opportunity |
| Customer Relationship Management (CRM) | Retention | Off-line | ETA | E-tailers |
| Optimization | Customer Oriented | BUZZWORD BINGO (free square) | Hardball | Business Plan |
| Guidance | Off Site Meeting | Mind Share | Customer Facing | Turnkey |
| Level Set | Market Leader | Moving/Going Forward | Sticky-ness | Strategize |