| Sales Driven | Cadence Call | Real-Time | Best of Breed | Deep dive |
| Process | Customer Centric | Fault Tolerant | Front Lines | Negotiated |
| Upside | Performance | BUZZWORD BINGO (free square) | Off-line | Cutting Edge |
| Off the Shelf | Due dilligence | Gap Analysis | Metrics | Downsize |
| Milestone | Compelling | Circle the wagons | Goal oriented | Pipeline |
| Off the Shelf | Bottom up | Prioritized | That being said / Having said that | Objectives |
| Game Plan | Convergent | Discovery | Drill Down | Pushback |
| Proactive | Asset[s] | BUZZWORD BINGO (free square) | Drink the Kool-Aid | Burn rate |
| Facilitate | Value | Followup | Downsize | Functionality |
| Goal[s] | Core Competency / Core Competencies | Measurement | Reswizzle | Knowledge Base |