| Facilitate | Reconfigure | On the back end | Focused | Workflow |
| E-business | Up to speed | Cutting Edge | Granular | E-tailers |
| Communication | On Board | BUZZWORD BINGO (free square) | Secret sauce | Dashboard |
| Mindset | Cost | Experiences | Functionality | Level Set |
| Conversation | Market Leader | Road map | Ecosystem | Mind Share |
| On Board | Goal oriented | Service Oriented | Issues | Deep dive |
| Phase | Focused | E-business | Sales Driven | Cost |
| Statement of Work (SOW) | Customer Centric | BUZZWORD BINGO (free square) | Strategic | Offline |
| Granular | Workshop | Facilitate | Open Source | Run the Numbers |
| Total Cost of Ownership (TCO) | Low-Hanging Fruit | 30,000 foot view | Tailwind[s] | Niche[s] |