| Workflow | Ball Park | Elephant in the room | Success | Customer Centric |
| Segment | Innovation / Innovated | Data Driven | Retention | Grow |
| Big Picture | Functionality | BUZZWORD BINGO (free square) | Scale | Flexibility |
| Green | Top down | Team Player | Front Lines | Network[ing] |
| Center of Excellence | Real-Time | Reuse / Reusability | Capacity | Deep dive |
| Leadership | Conversation | In a Nutshell | Reinvigorate | Best Practice |
| Pipeline | Bottom up | Leverage | Green | Non-Traditional Management |
| Elevator pitch | Team Player | BUZZWORD BINGO (free square) | Network[ing] | Measurement |
| Virtual / Virtualization | Portal | Opportunity | Dynamic | A-B Testing |
| Market Leader | Deadlines | Monetize | Acquisition | Timeline(s) |