| Mindset | Business Opportunity | Integration | Goal[s] | Open Source |
| Turnkey | Granular | Promotion | Eyeballs | Core Competency / Core Competencies |
| Impact[ful] | Utilize | BUZZWORD BINGO (free square) | Strategize | Strategy |
| Flexibility | Lead The Field / Occupy The Field | Heads up | Cadence Call | Drop the Ball |
| Band-aid | 30,000 foot view | Data Driven | Convergent | Reinvent[ing] the wheel |
| Skill set(s) | Moving/Going Forward | Facilitate | Personalization | Back-end |
| Backward Compatible | Leadership | High-Level | Turnkey | Level Playing Field |
| Conversion | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Transformative | Reverse Engineer |
| Call to Action | Convergent | Deliverable[s] | Center of Excellence | Customer Relationship Management (CRM) |
| Technologies | Customer Oriented | Cadence Call | Team Player | Basically |