| Prioritized | Sustainable | High-Level | Deep dive | Advantage |
| Customer Relationship Management (CRM) | Flexibility | Game Plan | Top down | Band-aid |
| Call to Action | Strategic | BUZZWORD BINGO (free square) | Burn rate | Proactive |
| Turnkey | Bottom Line | Sustainable / Sustainability | Reverse Engineer | Double down |
| Technologies | Marketing / Promotional Collateral | Competitive | E-business | Objectives |
| Benchmark | Communication | Soup to nuts 24/7 | Benefit analysis | Band-aid |
| Automated | Best of Breed | Application Service Provider (ASP) | Web 2.0 / 3.0 | Perspective |
| One to one | Key Factor / Words | BUZZWORD BINGO (free square) | Sustainable | Scenario[s] |
| Workflow | A-B Testing | Impact[ful] | Monoply | Conversation |
| Level Set | Circle Back | Process | Time to Market | Back to the drawing board |