| Followup | Reuse / Reusability | Ecosystem | Brain Storm / Mind Shower | Best of Breed |
| Reactivation | Conversation | Turnkey | Portfolio | Objectives |
| On The Same Page | Tasked | BUZZWORD BINGO (free square) | Technologies | Experiences |
| Eyeballs | Transformative | Customer Centric | Competitive | In a Nutshell |
| Patent | Portal | Center of Excellence | Benefit analysis | Sustainable |
| Buzz | Big Picture | Profit[ability] | Go to market | Integration |
| Intellectual Property | Leverage | Reinvent[ing] the wheel | Goal[s] | Compelling |
| Goal oriented | Quick win | BUZZWORD BINGO (free square) | Asset[s] | Innovation / Innovated |
| Viral | Scenario[s] | Deep dive | Reach out | End to end |
| Statement of Work (SOW) | Data Driven | Drill Down | Revenue | Customer Relationship Management (CRM) |