| Etched in Stone | Traction | Benchmark | E-commerce | Reactivation |
| Business Plan | Deep dive | Brand[ing] | Non-Traditional Management | Metrics |
| Granular | End to end | BUZZWORD BINGO (free square) | Intellectual Property | In a Nutshell |
| A-B Testing | Best of Breed | Challenge[s] | Cascade Graph | Virtual / Virtualization |
| Leverage | E-business | Marketing / Promotional Collateral | Statement of Work (SOW) | Paradigm |
| Cutting Edge | Basically | Front Lines | Heavy lifting | Run it up the flagpole |
| Target Audience | Ramp Up | Off Site Meeting | Off-line | Elevator pitch |
| Niche[s] | On the back end | BUZZWORD BINGO (free square) | Market Leader | Control Group |
| Demographic | Marketing / Promotional Collateral | Low-Hanging Fruit | Intellectual Property | Customer Centric |
| Application Service Provider (ASP) | Deadlines | Followup | Challenge[s] | Level Set |