| Braindump | In a Nutshell | Milestone | Top Of The Game | Game Plan |
| Go to market | Heavy lifting | Relevance | Back-end | Objectives |
| ETA | Reach out | BUZZWORD BINGO (free square) | Up to speed | Seamless |
| On Board | Service Oriented | Profit[ability] | On The Same Page | New Economy |
| Vertical Market | Customer Facing | Off the Shelf | Customer Relationship Management (CRM) | Solution(s) |
| Pipeline | E-commerce | Gap Analysis | Web 2.0 / 3.0 | Success |
| Objectives | Sustainable | Search Engine Optimization | Google Juice | Advantage |
| High-Level | Demographic | BUZZWORD BINGO (free square) | Monetize | No-Brainer |
| Phase | Double down | Innovation / Innovated | Deliverable[s] | Bandwidth |
| Downsize | Granular | Mind Share | Think Outside the Box | Measurement |