| Issues | E-tailers | On The Same Page | Reach out | Walk the Talk |
| Emerging markets | End to end | Red Flag | Drill Down | Discovery |
| Legacy | Ramp Up | BUZZWORD BINGO (free square) | No-Brainer | |
| Compelling | Advantage | Total Cost of Ownership (TCO) | High-Level | Challenge[s] |
| Traction | Success | Off the Shelf | Mindset | One to one |
| Application Service Provider (ASP) | Heads up | Competitive | Downsize | Band-aid |
| Timeline(s) | Reswizzle | Paradigm | Double down | Business Opportunity |
| Green | Reverse Engineer | BUZZWORD BINGO (free square) | Reuse / Reusability | Portal |
| Engage | Benchmark | Non-Traditional Management | Customer Centric | Team Building |
| Top Of The Game | Web 2.0 / 3.0 | Best Practice | Milestone | Drink the Kool-Aid |