| Hardball | Landing Page[s] | Big Picture | Aggregate | Center of Excellence |
| Call to Action | Integration | Communication | Touch Base | Out Source |
| Prototype | Milestone | BUZZWORD BINGO (free square) | Reactivation | Time to Market |
| Raising the Bar | Dashboard | Optimization | Issues | On Board |
| Drill Down | Connectivity | Return on Investment (ROI) | ETA | Sustainable / Sustainability |
| Open Source | Cascade Graph | Band-aid | Opportunity | Business Opportunity |
| Compelling | On Board | Action Item / Action It | One to one | Traction |
| Reswizzle | Due dilligence | BUZZWORD BINGO (free square) | Drop the Ball | Strategy |
| Acquisition | Call to Action | Capacity | Road map | Integration |
| Marketing / Promotional Collateral | Team Building | Seamless | E-commerce | Engage |