| Burn rate | Gap Analysis | Process | Tasked | On the back end |
| Emerging markets | That being said / Having said that | Mindset | Automated | E-tailers |
| Critical Path / Issue | Conversation | BUZZWORD BINGO (free square) | Intellectual Property | Diversity |
| Leverage | Discovery | Opportunity | Time to Market | Drink the Kool-Aid |
| Eyeballs | Knowledge Transfer | Growth | Basically | Partner |
| Off the Shelf | Conversation | One Stop Shop | Streamline | Issues |
| Re-engagement | User Friendly | End to end | Business Opportunity | In a Nutshell |
| Landing Page[s] | Cost | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Offline |
| Legacy | Think Outside the Box | Up-Sell | Revisit | Metrics |
| Secret sauce | Herding Cats | Google Juice | Brain Storm / Mind Shower | Followup |