| Advantage | Vertical Market | Top down | Sales Driven | Scope |
| At the end of the day | Reinvent[ing] the wheel | Fault Tolerant | Marketing / Promotional Collateral | Front Lines |
| Lean In | One to one | BUZZWORD BINGO (free square) | Emerging markets | Customer Relationship Management (CRM) |
| Sustainable / Sustainability | Customer Centric | Experiences | Patent | Eyeballs |
| Win-win | Cutting Edge | Scale | Wow Factor | Bottom Line |
| Action Item / Action It | Strategize | Win-win | Integration | Basically |
| Ball Park | Segment | Total Cost of Ownership (TCO) | Elephant in the room | Center of Excellence |
| Portfolio | Reverse Engineer | BUZZWORD BINGO (free square) | Profit[ability] | Out of the [Box | Loop] |
| Cadence Call | Workflow | Aggregate | Synergy / Synergies | Content Management |
| Capacity | ETA | Network[ing] | Fault Tolerant | That being said / Having said that |