| Prioritized | Policy[ies] | Compelling | Raising the Bar | On the back end |
| Robust | Diversity | Solution(s) | Upside | Customer Oriented |
| Metrics | Competitive | BUZZWORD BINGO (free square) | Innovation / Innovated | Goal oriented |
| Goal[s] | Out of the [Box | Loop] | Customer Relationship Management (CRM) | Niche[s] | Backward Compatible |
| Segment | Capacity | Think Outside the Box | Milestone | Quick win |
| Key Factor / Words | Off Site Meeting | B2B | Benchmark | Ecosystem |
| Knowledge Transfer | Competitive | Leverage | Herding Cats | Transformative |
| Conversation | Game Plan | BUZZWORD BINGO (free square) | Front Lines | Mind Share |
| Project | Initial Assessment | Off-line | Reverse Engineer | Relevance |
| Experiences | Prototype | Moving/Going Forward | Demographic | Perspective |