| Scale | Ecosystem | Up-Sell | ETA | Run it up the flagpole |
| Cadence Call | Best Practice | E-business | Agnostic | Virtual / Virtualization |
| Aggregate | Sustainable | BUZZWORD BINGO (free square) | Functionality | E-commerce |
| Moving/Going Forward | That being said / Having said that | Customer Service | Drill Down | Buzz |
| Innovation / Innovated | Real-Time | Mind Share | Lean In | Hardball |
| Secret sauce | Personalization | Growth | Off the Shelf | Deliverable[s] |
| Up to speed | Cost | End to end | Burn rate | Top down |
| Scenario[s] | Relevance | BUZZWORD BINGO (free square) | Popup | Challenge[s] |
| Red Flag | Mission Critical | Touch Base | A-B Testing | Level Set |
| Service Oriented | Innovation / Innovated | Guidance | Success | Go to market |