| Prototype | Landing Page[s] | Drop the Ball | Transformative | Eyeballs |
| Portal | Vertical Market | Reinvent[ing] the wheel | Sustainable | Application Service Provider (ASP) |
| Center of Excellence | Engage | BUZZWORD BINGO (free square) | Perspective | Reswizzle |
| Action Item / Action It | Deep dive | Targeted | Reactivation | Issues |
| Real-Time | Data Mining | Cost | Popup | On The Same Page |
| Turnkey | Go Public | Back-end | Workflow | Walk the Talk |
| Issues | Reach out | Double down | Burn rate | Experiences |
| Customer Facing | Transformative | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Guidance |
| Reswizzle | Fault Tolerant | Diversity | Personalization | Game Plan |
| Upside | User Friendly | Quick win | Monoply | Big Picture |