| Engage | Targeted | Critical Path / Issue | Customer Service | Deliverable[s] |
| Solution(s) | Up to speed | Go Public | Challenge[s] | Deep dive |
| Functionality | Touchpoints | BUZZWORD BINGO (free square) | Integration | Reinvent[ing] the wheel |
| New Economy | Open Source | Herding Cats | Scenario[s] | Sticky-ness |
| Strategic | Metadata | Walk the Talk | Personalization | Niche[s] |
| Growth | Initial Assessment | Top down | Revisit | Experiences |
| Backward Compatible | Drink the Kool-Aid | Exposure | Emerging markets | Off-line |
| Drop the Ball | Flexibility | BUZZWORD BINGO (free square) | Scale | Action Item / Action It |
| On Board | Metadata | Level Playing Field | Viral | Reswizzle |
| Performance | Automated | Goal oriented | Network[ing] | Convergent |