| Promotion | At the end of the day | Challenge[s] | Market Window | Re-engagement |
| Scope | Reinvigorate | Goal[s] | Issues | Sticky-ness |
| Partner | Run the Numbers | BUZZWORD BINGO (free square) | No-Brainer | Mind Share |
| Milestone | Cross Sell | Opportunity | New Economy | Acquisition |
| Turnkey | Fault Tolerant | Reach out | Critical Path / Issue | Diversity |
| Sustainable | Multitask[ing] | Goal[s] | Customer Relationship Management (CRM) | Soup to nuts 24/7 |
| Viral | Guidance | Followup | Ramp Up | Initial Assessment |
| Backward Compatible | Key Factor / Words | BUZZWORD BINGO (free square) | Gap Analysis | Ecosystem |
| Expectations | High-Level | Core Competency / Core Competencies | Grow | Quick win |
| Automated | Band-aid | A-B Testing | Cadence Call | Convergent |