| Off-line | Prioritized | Deliverable[s] | Sales Driven | Web 2.0 / 3.0 |
| Technologies | Mission Critical | Portfolio | Fast Track | Exposure |
| Reconfigure | One Stop Shop | BUZZWORD BINGO (free square) | Herding Cats | Virtual / Virtualization |
| On the back end | Go Public | Center of Excellence | Monoply | Lean In |
| Control Group | Pipeline | Sticky-ness | Vertical Market | Time to Market |
| Call to Action | Off the Shelf | Pipeline | Patent | Off-line |
| Strategize | Level Set | One Stop Shop | Challenge[s] | Customer Oriented |
| Soup to nuts 24/7 | Top Of The Game | BUZZWORD BINGO (free square) | Network[ing] | Initial Assessment |
| Bottom Line | Data Driven | Search Engine Optimization | Aggregate | Flexibility |
| E-tailers | Time to Market | Prototype | Core Competency / Core Competencies | Strategic |