| Back-end | Business Plan | Tasked | Heads up | Deploy |
| Omnichannel / Cross Channel | Return on Investment (ROI) | Tailwind[s] | Level Set | Elephant in the room |
| Customer Facing | Connectivity | BUZZWORD BINGO (free square) | Workflow | Soup to nuts 24/7 |
| Solution(s) | Resource[s] | Cadence Call | Demographic | Viral |
| Promotion | Customer Relationship Management (CRM) | Herding Cats | Transformative | Lead The Field / Occupy The Field |
| Core Competency / Core Competencies | Capacity | Deploy | Heavy lifting | Critical Path / Issue |
| Mind Share | Niche[s] | Bottom Line | Vision statement | Impact[ful] |
| Retention | Front Lines | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Service Oriented |
| Facilitate | Data Mining | Out of the [Box | Loop] | Revenue | Band-aid |
| Customer Oriented | Targeted | Braindump | Win-win | Ball Park |