| Deadlines | Walk the Talk | Call to Action | Relevance | Advantage |
| Focused | Niche[s] | Drop the Ball | Technologies | Goal[s] |
| Asset[s] | Search Engine Optimization | BUZZWORD BINGO (free square) | Customer Facing | Restructuring |
| Strategize | Objectives | Open Source | First to market | Benefit analysis |
| Return on Investment (ROI) | Paradigm | Integration | Brain Storm / Mind Shower | Emerging markets |
| Open Source | Due dilligence | Omnichannel / Cross Channel | Run the Numbers | Lean In |
| Business Opportunity | Relevance | On the back end | Customer Centric | Walk the Talk |
| ETA | Engage | BUZZWORD BINGO (free square) | Scenario[s] | Reconfigure |
| Innovation / Innovated | Best of Breed | Ownership | Moving/Going Forward | Go Public |
| Backward Compatible | Up-Sell | Return on Investment (ROI) | Low-Hanging Fruit | User Friendly |