| Perspective | At the end of the day | Raising the Bar | Client Focus[ed] | Mission Critical |
| Open Source | Action Item / Action It | Brain Storm / Mind Shower | Advantage | Workflow |
| Patent | Competitive | BUZZWORD BINGO (free square) | Phase | Tasked |
| Guidance | Off Site Meeting | Off the Shelf | Double down | Off-line |
| Strategy | Customer Centric | Customer Relationship Management (CRM) | Cadence Call | E-commerce |
| Challenge[s] | Cost | Granular | Vertical Market | Leadership |
| Retention | Web 2.0 / 3.0 | Heads up | Walk the Talk | Reactivation |
| Green | Ownership | BUZZWORD BINGO (free square) | Integration | Downsize |
| Control Group | Top down | Marketing / Promotional Collateral | Business Opportunity | Guidance |
| Empower[ment] | Convergent | Impact[ful] | Reconfigure | Reinvigorate |