| Reuse / Reusability | Restructuring | Exposure | Deep dive | Business Plan |
| Upside | Dashboard | Critical Path / Issue | Granular | Impact[ful] |
| Prioritized | Conversation | BUZZWORD BINGO (free square) | Vertical Market | Scenario[s] |
| Growth | Content Management | Acquisition | Segment | |
| Convergent | Proactive | Expectations | Ramp Up | Out of the [Box | Loop] |
| Level Set | Prototype | Level Playing Field | Measurement | Deploy |
| Etched in Stone | Timeline(s) | Touchpoints | Goal[s] | Top Of The Game |
| Optimization | On the back end | BUZZWORD BINGO (free square) | Innovation / Innovated | Sticky-ness |
| Value | Bottom Line | Intellectual Property | Reactivation | |
| Google Juice | Integration | Strategic | ETA | Data Driven |