| Connectivity | Lean In | Workflow | Laser-focused | Application Service Provider (ASP) |
| Marketing / Promotional Collateral | Elevator pitch | Sticky-ness | Re-engagement | Workshop |
| Reverse Engineer | Fast Track | BUZZWORD BINGO (free square) | Critical Path / Issue | Walk the Talk |
| Exposure | Performance | Core Competency / Core Competencies | Low-Hanging Fruit | Value |
| Non-Traditional Management | Project | Web 2.0 / 3.0 | Think Outside the Box | Retention |
| Think Outside the Box | Buzz | End to end | Dynamic | Agenda |
| Application Service Provider (ASP) | Convergent | Monoply | Traction | Team Building |
| 30,000 foot view | Sales Driven | BUZZWORD BINGO (free square) | Business Plan | Revisit |
| B2B | Intellectual Property | Green | Viral | Competitive |
| Best Practice | Cost | Portfolio | Offline | Run the Numbers |