| Real-Time | Conversation | Core Competency / Core Competencies | Customer Relationship Management (CRM) | Fault Tolerant |
| Elevator pitch | Mission Critical | Convergent | Reverse Engineer | |
| Phase | Pushback | BUZZWORD BINGO (free square) | Mindset | Capacity |
| B2B | Objectives | Exposure | Ball Park | Heads up |
| Google Juice | Drink the Kool-Aid | Back to the drawing board | Front Lines | Niche[s] |
| Data Driven | Granular | Ball Park | Experiences | Go Live |
| Dynamic | Pushback | Team Building | Customer Centric | Top Of The Game |
| Objectives | Return on Investment (ROI) | BUZZWORD BINGO (free square) | Compelling | Low-Hanging Fruit |
| Challenge[s] | Strategic | Leadership | Exposure | Market Leader |
| Milestone | Customer Oriented | Buzz | Paradigm | Portal |