| Partner | Service Oriented | Herding Cats | Demographic | Band-aid |
| Promotion | Grow | Market Window | Personalization | Robust |
| Revisit | Revenue | BUZZWORD BINGO (free square) | Ramp Up | Innovation / Innovated |
| Engage | Benchmark | Capacity | Perspective | Conversation |
| Braindump | Eyeballs | Expectations | Offline | Center of Excellence |
| Leverage | Soup to nuts 24/7 | Reuse / Reusability | First to market | Cadence Call |
| Control Group | Band-aid | Customer Service | Lead The Field / Occupy The Field | B2B |
| Touch Base | Non-Traditional Management | BUZZWORD BINGO (free square) | Laser-focused | Upside |
| Initial Assessment | Synergy / Synergies | Go Live | Reconfigure | Raising the Bar |
| On Board | Conversion | Value | Real-Time | Innovation / Innovated |