| Ball Park | Real-Time | Agnostic | Pushback | Upside |
| Core Competency / Core Competencies | Data Mining | Elevator pitch | Market Window | Facilitate |
| Strategic | Segment | BUZZWORD BINGO (free square) | Synergy / Synergies | B2B |
| Touchpoints | Data Driven | Deliverable[s] | Heavy lifting | Innovation / Innovated |
| E-tailers | Offline | 30,000 foot view | Mindset | Monoply |
| Lean In | Go Live | Heavy lifting | Call to Action | Critical Path / Issue |
| Win-win | Dynamic | 30,000 foot view | Reactivation | Road map |
| Elephant in the room | Heads up | BUZZWORD BINGO (free square) | Mission Critical | Sustainable |
| Technologies | Monetize | Facilitate | In a Nutshell | Scale |
| Process | Workflow | Re-engagement | Reach out | Back to the drawing board |