| Proactive | Band-aid | Vertical Market | Fast Track | Business Opportunity |
| Ecosystem | Ball Park | Control Group | Benchmark | Top down |
| Policy[ies] | Metadata | BUZZWORD BINGO (free square) | Scale | Scenario[s] |
| Leadership | Circle Back | Followup | Cost | Total Cost of Ownership (TCO) |
| Market Leader | Technologies | Up-Sell | Turnkey |
| Reverse Engineer | Exposure | Run the Numbers | Strategic | Heads up |
| Conversation | Knowledge Transfer | Connectivity | Innovation / Innovated | Web 2.0 / 3.0 |
| Data Driven | Hardball | BUZZWORD BINGO (free square) | Skill set(s) | Cost |
| Discovery | Soup to nuts 24/7 | Call to Action | Knowledge Base | New Economy |
| Experiences | Open Source | Brand[ing] | Go to market | Circle Back |