| Win-win | Bottom Line | Value | Sustainable | Think Outside the Box |
| Data Mining | Conversation | Key Factor / Words | Cross Sell | Impact[ful] |
| Expectations | Deliverable[s] | BUZZWORD BINGO (free square) | Facilitate | Total Cost of Ownership (TCO) |
| Cascade Graph | Leverage | Target Audience | Action Item / Action It | Measurement |
| Advantage | Brand[ing] | Tasked | Paradigm | Reconfigure |
| Reswizzle | Partner | Go Live | Pipeline | Portal |
| B2B | High-Level | Lead The Field / Occupy The Field | Vision statement | Growth |
| Pushback | Quick win | BUZZWORD BINGO (free square) | Etched in Stone | Green |
| Cascade Graph | Market Window | Skill set(s) | Drink the Kool-Aid | Fast Track |
| Negotiated | Drill Down | Top Of The Game | Out Source | Level Set |