| Resource[s] | In a Nutshell | Time to Market | Cascade Graph | |
| Sustainable / Sustainability | Robust | Center of Excellence | Circle the wagons | Omnichannel / Cross Channel |
| Network[ing] | Business Opportunity | BUZZWORD BINGO (free square) | Basically | Level Playing Field |
| Innovation / Innovated | Google Juice | Deep dive | Game Plan | Personalization |
| B2B | Lean In | Dynamic | Success | Scenario[s] |
| Google Juice | Reinvigorate | Elephant in the room | E-tailers | Targeted |
| Customer Facing | Mind Share | Streamline | Heavy lifting | Monetize |
| Value | Connectivity | BUZZWORD BINGO (free square) | Backward Compatible | Re-engagement |
| Robust | Portfolio | Non-Traditional Management | Level Playing Field | Touchpoints |
| Segment | Empower[ment] | Emerging markets | A-B Testing | Asset[s] |