| Initial Assessment | Key Factor / Words | Due dilligence | Top Of The Game | Open Source |
| Impact[ful] | Partner | Functionality | Level Playing Field | Convergent |
| Vision statement | Think Outside the Box | BUZZWORD BINGO (free square) | New Economy | Synergy / Synergies |
| Pushback | Innovation / Innovated | Deep dive | Double down | Ramp Up |
| Search Engine Optimization | Scope | Facilitate | Process | Prioritized |
| Circle the wagons | Basically | Market Window | Partner | Run it up the flagpole |
| Burn rate | Return on Investment (ROI) | Customer Centric | Proactive | Metrics |
| Open Source | Traction | BUZZWORD BINGO (free square) | Level Set | Bottom Line |
| Utilize | Critical Path / Issue | Guidance | Go to market | On The Same Page |
| E-tailers | Ramp Up | Customer Service | Issues | Mindset |