| Policy[ies] | Tailwind[s] | Downsize | Convergent | Mission Critical |
| Run it up the flagpole | Web 2.0 / 3.0 | Open Source | Cross Sell | Low-Hanging Fruit |
| Ball Park | Ramp Up | BUZZWORD BINGO (free square) | Lean In | Fault Tolerant |
| Level Playing Field | Braindump | Non-Traditional Management | Double down | Reswizzle |
| Reuse / Reusability | Business Opportunity | Soup to nuts 24/7 | Legacy | Skill set(s) |
| Traction | Integration | Reach out | Service Oriented | Buzz |
| Circle Back | Braindump | Followup | Legacy | Reinvent[ing] the wheel |
| Top Of The Game | Experiences | BUZZWORD BINGO (free square) | Red Flag | Offline |
| Wow Factor | Touch Base | Cost | Personalization | Team Building |
| Challenge[s] | Green | Metadata | Go Live | Ramp Up |