| Core Competency / Core Competencies | On the back end | Vertical Market | Knowledge Base | Communication |
| Asset[s] | Search Engine Optimization | Time to Market | ETA | Web 2.0 / 3.0 |
| One Stop Shop | Offline | BUZZWORD BINGO (free square) | Traction | Drop the Ball |
| Resource[s] | Sustainable / Sustainability | Application Service Provider (ASP) | 30,000 foot view | High-Level |
| Reverse Engineer | Return on Investment (ROI) | Strategic | Flexibility | Back-end |
| Wow Factor | Granular | Return on Investment (ROI) | Call to Action | Road map |
| Ownership | Bottom Line | Market Window | Level Playing Field | Core Competency / Core Competencies |
| Metrics | Customer Facing | BUZZWORD BINGO (free square) | Off-line | Automated |
| Conversion | Double down | Data Driven | Customer Relationship Management (CRM) | Ecosystem |
| Circle the wagons | Out Source | Walk the Talk | Cutting Edge | Promotion |