| Targeted | Benefit analysis | Reach out | Ball Park | Agnostic |
| Optimization | Etched in Stone | Ownership | Reverse Engineer | Partner |
| Web 2.0 / 3.0 | Capacity | BUZZWORD BINGO (free square) | Relevance | Deploy |
| Customer Facing | Re-engagement | Metadata | Revisit | Brain Storm / Mind Shower |
| Grow | Total Quality [or] Quality Driven | Service Oriented | Opportunity | Paradigm |
| Policy[ies] | Monoply | Quick win | Agnostic | Knowledge Base |
| Moving/Going Forward | Basically | Core Competency / Core Competencies | Walk the Talk | Search Engine Optimization |
| Green | Intellectual Property | BUZZWORD BINGO (free square) | A-B Testing | Relevance |
| Landing Page[s] | No-Brainer | In a Nutshell | Reach out | Knowledge Transfer |
| Utilize | Dynamic | Ownership | Negotiated | Process |