| 30,000 foot view | E-business | Lead The Field / Occupy The Field | Go to market | Scenario[s] |
| Application Service Provider (ASP) | Herding Cats | Monetize | Reswizzle | Buzz |
| Knowledge Base | Time to Market | BUZZWORD BINGO (free square) | Green | Hardball |
| Reconfigure | Monoply | Action Item / Action It | Etched in Stone | Capacity |
| Competitive | Downsize | On the back end | Prioritized | Drill Down |
| Marketing / Promotional Collateral | 30,000 foot view | Performance | Leadership | Bottom up |
| Scope | Time to Market | Conversation | Level Playing Field | Business Opportunity |
| Back to the drawing board | Negotiated | BUZZWORD BINGO (free square) | Vertical Market | Capacity |
| Resource[s] | Perspective | Empower[ment] | Viral | Sustainable |
| Google Juice | High-Level | Expectations | Real-Time | Drop the Ball |