| Transformative | Up-Sell | Top Of The Game | Raising the Bar | Competitive |
| Multitask[ing] | Up to speed | Experiences | Web 2.0 / 3.0 | Revisit |
| Deadlines | Emerging markets | BUZZWORD BINGO (free square) | Objectives | Dashboard |
| Solution(s) | B2B | Vision statement | Niche[s] | Go to market |
| Integration | Agnostic | Statement of Work (SOW) | Heavy lifting | Retention |
| Deliverable[s] | Dashboard | Turnkey | Facilitate | Benchmark |
| Elephant in the room | Total Quality [or] Quality Driven | Go to market | Action Item / Action It | Center of Excellence |
| Personalization | Tasked | BUZZWORD BINGO (free square) | Time to Market | Prioritized |
| One Stop Shop | Customer Oriented | Burn rate | Drop the Ball | Heavy lifting |
| Robust | Sticky-ness | Reinvent[ing] the wheel | Leadership | Profit[ability] |