| Bottom up | Solution(s) | Fast Track | Downsize | Conversation |
| Deliverable[s] | Popup | Portal | Objectives | Web 2.0 / 3.0 |
| Strategize | Prototype | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Pushback |
| Team Player | Reconfigure | New Economy | Emerging markets | Vision statement |
| Bottom Line | Drink the Kool-Aid | Deadlines | Vertical Market | Open Source |
| Reverse Engineer | Center of Excellence | Agenda | Big Picture | Cutting Edge |
| Personalization | Relevance | Facilitate | Scenario[s] | That being said / Having said that |
| 30,000 foot view | Collaborate / Collaboration | BUZZWORD BINGO (free square) | One to one | Bottom up |
| Revenue | Automated | Mindset | Top Of The Game | Fast Track |
| Initial Assessment | Ball Park | Scale | Elevator pitch | Total Cost of Ownership (TCO) |