| Data Mining | Google Juice | Workshop | On the back end | Off the Shelf |
| Scope | Business Opportunity | Network[ing] | Deep dive | Customer Centric |
| Viral | Segment | BUZZWORD BINGO (free square) | Etched in Stone | Restructuring |
| Reinvent[ing] the wheel | Secret sauce | Service Oriented | Double down | |
| Strategic | One to one | Brand[ing] | Lead The Field / Occupy The Field | Win-win |
| Core Competency / Core Competencies | Network[ing] | Ball Park | Moving/Going Forward | Personalization |
| Deadlines | Due dilligence | First to market | Customer Centric | Go to market |
| Legacy | Mission Critical | BUZZWORD BINGO (free square) | Discovery | Expectations |
| Growth | Scale | Sustainable | Portfolio | At the end of the day |
| Double down | Exposure | Soup to nuts 24/7 | Monoply | Diversity |