| Business Plan | Conversation | Agenda | Laser-focused | Scale |
| Guidance | First to market | Differentiation | Turnkey | Monetize |
| Transformative | Etched in Stone | BUZZWORD BINGO (free square) | Aggregate | On The Same Page |
| E-commerce | Metadata | Fast Track | Drop the Ball | Buzz |
| Deploy | Off-line | Out of the [Box | Loop] | Brain Storm / Mind Shower | Total Quality [or] Quality Driven |
| Front Lines | Walk the Talk | Metadata | Dynamic | Milestone |
| Compelling | Road map | Utilize | 30,000 foot view | Value |
| Band-aid | Call to Action | BUZZWORD BINGO (free square) | Flexibility | Market Leader |
| Customer Oriented | Ownership | Patent | Reswizzle | Total Cost of Ownership (TCO) |
| Elevator pitch | On Board | Advantage | B2B | Lead The Field / Occupy The Field |