| Relevance | Game Plan | Go Public | Etched in Stone | Viral |
| Elephant in the room | Action Item / Action It | E-tailers | Laser-focused | Portal |
| Differentiation | Conversation | BUZZWORD BINGO (free square) | Policy[ies] | Process |
| Reconfigure | Partner | Cross Sell | Tailwind[s] | Cadence Call |
| Aggregate | Deliverable[s] | Agenda | Utilize | Out Source |
| Dashboard | Convergent | Go Live | Target Audience | Bottom Line |
| Differentiation | Facilitate | Acquisition | Action Item / Action It | Non-Traditional Management |
| Demographic | Reuse / Reusability | BUZZWORD BINGO (free square) | Go Public | Return on Investment (ROI) |
| Mind Share | Expectations | Deadlines | Tailwind[s] | Patent |
| Legacy | Proactive | Customer Service | Customer Oriented | Guidance |