| Gap Analysis | Exposure | Sticky-ness | Followup | ETA |
| Transformative | Control Group | Utilize | Drink the Kool-Aid | Business Opportunity |
| Strategy | Touchpoints | BUZZWORD BINGO (free square) | Up-Sell | Core Competency / Core Competencies |
| Red Flag | Real-Time | Marketing / Promotional Collateral | Strategize | Fast Track |
| Touch Base | Statement of Work (SOW) | Buzz | Best of Breed | Soup to nuts 24/7 |
| Customer Service | Asset[s] | Utilize | Tailwind[s] | Customer Centric |
| Growth | Solution(s) | Out Source | Goal[s] | Low-Hanging Fruit |
| Due dilligence | Content Management | BUZZWORD BINGO (free square) | Herding Cats | E-commerce |
| New Economy | Partner | Project | Goal oriented | Connectivity |
| Targeted | Expectations | Timeline(s) | Granular | Eyeballs |