| Aggregate | Emerging markets | Time to Market | Cross Sell | Fault Tolerant |
| Goal[s] | Process | Heads up | Workflow | Demographic |
| Resource[s] | Network[ing] | BUZZWORD BINGO (free square) | Guidance | Sales Driven |
| Mindset | Relevance | Benefit analysis | Bandwidth | Reach out |
| Portal | Initial Assessment | Tailwind[s] | Top Of The Game | Popup |
| Granular | Scenario[s] | Portfolio | Call to Action | Competitive |
| Capacity | Technologies | Double down | Diversity | Raising the Bar |
| Off-line | Performance | BUZZWORD BINGO (free square) | Client Focus[ed] | End to end |
| Pipeline | Collaborate / Collaboration | Web 2.0 / 3.0 | Heads up | Knowledge Base |
| Burn rate | Ball Park | Communication | Paradigm | Go to market |