| Streamline | Expectations | Skill set(s) | Touch Base | Hardball |
| Sales Driven | Big Picture | Wow Factor | Run the Numbers | Paradigm |
| Band-aid | Differentiation | BUZZWORD BINGO (free square) | Think Outside the Box | Action Item / Action It |
| Timeline(s) | Revisit | Perspective | Landing Page[s] | Business Opportunity |
| Partner | Core Competency / Core Competencies | Conversion | Customer Relationship Management (CRM) | Collaborate / Collaboration |
| Prototype | Dashboard | Quick win | Omnichannel / Cross Channel | Agenda |
| Ecosystem | Core Competency / Core Competencies | Up to speed | Brand[ing] | |
| Tailwind[s] | Ownership | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Moving/Going Forward |
| Advantage | Bandwidth | Strategy | Eyeballs | Content Management |
| Market Leader | Top down | Open Source | Game Plan | Convergent |