| Issues | Mind Share | Utilize | Herding Cats | Deep dive |
| Timeline(s) | Compelling | Open Source | Lead The Field / Occupy The Field | Market Window |
| Cost | Ownership | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Circle the wagons |
| Raising the Bar | Strategy | Competitive | Strategic | Customer Facing |
| Brain Storm / Mind Shower | Collaborate / Collaboration | Front Lines | Bottom up | On The Same Page |
| Experiences | Targeted | Goal[s] | Time to Market | Road map |
| Service Oriented | Scale | Target Audience | Tasked | Monetize |
| Data Mining | Technologies | BUZZWORD BINGO (free square) | Big Picture | Metadata |
| Vertical Market | Focused | Lead The Field / Occupy The Field | Sticky-ness | High-Level |
| Portfolio | On Board | Run the Numbers | Empower[ment] | Cutting Edge |