| Market Window | Diversity | Customer Centric | Ramp Up | Road map |
| Wow Factor | Reinvent[ing] the wheel | Profit[ability] | Return on Investment (ROI) | Moving/Going Forward |
| Up to speed | Resource[s] | BUZZWORD BINGO (free square) | Patent | Granular |
| Circle Back | Policy[ies] | Bottom up | Bandwidth | Engage |
| Solution(s) | Business Opportunity | Level Playing Field | Intellectual Property | Deep dive |
| Up-Sell | Customer Oriented | Seamless | Transformative | Utilize |
| New Economy | Legacy | Google Juice | Deep dive | Eyeballs |
| Reactivation | Agenda | BUZZWORD BINGO (free square) | Customer Facing | Streamline |
| Goal[s] | Open Source | Lead The Field / Occupy The Field | Downsize | Ball Park |
| Hardball | Success | Acquisition | Elephant in the room | Prioritized |