| Mission Critical | Bottom up | Mindset | Off-line | On The Same Page |
| Mind Share | Legacy | That being said / Having said that | Phase | Data Mining |
| Pipeline | Control Group | BUZZWORD BINGO (free square) | Perspective | Engage |
| Omnichannel / Cross Channel | Application Service Provider (ASP) | Network[ing] | Opportunity | Sales Driven |
| Brand[ing] | Leadership | Guidance | Cross Sell | Top Of The Game |
| Target Audience | Win-win | Total Quality [or] Quality Driven | Profit[ability] | Fault Tolerant |
| Off-line | Backward Compatible | First to market | Strategy | |
| One to one | Top down | BUZZWORD BINGO (free square) | Bottom up | Out Source |
| Deadlines | Opportunity | Content Management | Multitask[ing] | Discovery |
| Measurement | Customer Relationship Management (CRM) | Game Plan | Legacy | Cost |