| Leadership | Reactivation | Customer Oriented | Circle Back | Emerging markets |
| Demographic | Dashboard | Milestone | Total Cost of Ownership (TCO) | End to end |
| One to one | Walk the Talk | BUZZWORD BINGO (free square) | In a Nutshell | Marketing / Promotional Collateral |
| Go to market | Intellectual Property | Expectations | Run it up the flagpole | Content Management |
| Return on Investment (ROI) | Laser-focused | Agnostic | Agenda | Front Lines |
| Competitive | Key Factor / Words | Backward Compatible | Benchmark | Promotion |
| Top Of The Game | Portfolio | Robust | Herding Cats | Gap Analysis |
| Milestone | Data Mining | BUZZWORD BINGO (free square) | Mission Critical | |
| High-Level | Web 2.0 / 3.0 | Best of Breed | Emerging markets | 30,000 foot view |
| Ramp Up | Collaborate / Collaboration | Data Driven | Ball Park | Front Lines |