| Off the Shelf | Data Driven | Knowledge Transfer | Solution(s) | Downsize |
| Challenge[s] | Quick win | Cascade Graph | Value | Diversity |
| Lead The Field / Occupy The Field | Content Management | BUZZWORD BINGO (free square) | Customer Centric | Niche[s] |
| Growth | Drop the Ball | Dashboard | Personalization | Return on Investment (ROI) |
| Benchmark | Open Source | Conversation | Think Outside the Box |
| Client Focus[ed] | Scope | Call to Action | Monoply | Benefit analysis |
| Soup to nuts 24/7 | Off-line | Vision statement | Omnichannel / Cross Channel | Technologies |
| ETA | B2B | BUZZWORD BINGO (free square) | Data Driven | Off Site Meeting |
| Reconfigure | Cutting Edge | Customer Service | Burn rate | Dashboard |
| Network[ing] | Relevance | Reverse Engineer | Fast Track | Walk the Talk |