| Real-Time | Tailwind[s] | Capacity | Cadence Call | Integration |
| Level Playing Field | Asset[s] | Off-line | Fault Tolerant | Reactivation |
| Scope | Segment | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Drink the Kool-Aid |
| Impact[ful] | Burn rate | Best of Breed | Turnkey | Network[ing] |
| Customer Oriented | Level Set | Total Cost of Ownership (TCO) | Service Oriented | Ramp Up |
| Deadlines | Leadership | Perspective | Back-end | Google Juice |
| Reswizzle | Bottom up | Low-Hanging Fruit | Touchpoints | Application Service Provider (ASP) |
| Marketing / Promotional Collateral | Success | BUZZWORD BINGO (free square) | Utilize | Business Plan |
| Target Audience | User Friendly | Multitask[ing] | Objectives | Gap Analysis |
| Customer Service | Open Source | Intellectual Property | E-business | Level Playing Field |