| Vision statement | Communication | Heavy lifting | Ball Park | Traction |
| Top down | Bottom up | Touch Base | Google Juice | Competitive |
| Reswizzle | Targeted | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Pipeline |
| Buzz | Paradigm | Go Live | Success | Double down |
| Red Flag | Out of the [Box | Loop] | Revenue | Optimization | End to end |
| Robust | ETA | Top Of The Game | Legacy | Basically |
| Objectives | Application Service Provider (ASP) | Total Cost of Ownership (TCO) | Aggregate | Conversion |
| Market Window | Niche[s] | BUZZWORD BINGO (free square) | Soup to nuts 24/7 | Promotion |
| Offline | Differentiation | Cascade Graph | Brand[ing] | Herding Cats |
| Portfolio | Re-engagement | Virtual / Virtualization | Proactive | Facilitate |