| Big Picture | Out of the [Box | Loop] | Integration | Eyeballs | Popup |
| Laser-focused | Brand[ing] | Legacy | Reactivation | End to end |
| Agenda | Dynamic | BUZZWORD BINGO (free square) | Resource[s] | A-B Testing |
| Call to Action | Transformative | Revisit | Patent | Advantage |
| Return on Investment (ROI) | Run the Numbers | Personalization | Re-engagement | Acquisition |
| Relevance | Go Public | Secret sauce | Mission Critical | Web 2.0 / 3.0 |
| Dynamic | Solution(s) | Go to market | Upside | Re-engagement |
| Seamless | Empower[ment] | BUZZWORD BINGO (free square) | Pipeline | Return on Investment (ROI) |
| Backward Compatible | Flexibility | Competitive | Personalization | Total Cost of Ownership (TCO) |
| Workflow | Etched in Stone | Leadership | Off the Shelf | E-commerce |