| Lean In | Moving/Going Forward | Reuse / Reusability | Strategize | Profit[ability] |
| Robust | Brand[ing] | Bottom Line | Niche[s] | Customer Relationship Management (CRM) |
| Objectives | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Game Plan | User Friendly |
| Drop the Ball | A-B Testing | Prioritized | Aggregate | Advantage |
| Growth | Off-line | Critical Path / Issue | Emerging markets | Service Oriented |
| Search Engine Optimization | Out of the [Box | Loop] | Process | Raising the Bar | Goal[s] |
| Eyeballs | On Board | Front Lines | Elephant in the room | 30,000 foot view |
| Etched in Stone | At the end of the day | BUZZWORD BINGO (free square) | Seamless | Strategy |
| Lead The Field / Occupy The Field | Sales Driven | Cost | Brain Storm / Mind Shower | Go Live |
| Impact[ful] | Mind Share | Control Group | Vertical Market | User Friendly |