| Transformative | Paradigm | Differentiation | Customer Facing | Deliverable[s] |
| Innovation / Innovated | Double down | Turnkey | Client Focus[ed] | Impact[ful] |
| Advantage | No-Brainer | BUZZWORD BINGO (free square) | Circle Back | Action Item / Action It |
| Relevance | Elephant in the room | First to market | Sticky-ness | Opportunity |
| Experiences | Agenda | Strategic | Bandwidth | Metadata |
| Hardball | Business Plan | Data Driven | Market Leader | Circle the wagons |
| Acquisition | Advantage | Off Site Meeting | Lean In | Big Picture |
| Agnostic | Bottom Line | BUZZWORD BINGO (free square) | Sales Driven | Mission Critical |
| Out Source | Monoply | Control Group | Connectivity | Sustainable |
| Customer Oriented | Metrics | Focused | Web 2.0 / 3.0 | Metadata |