| Key Factor / Words | Vertical Market | One Stop Shop | Etched in Stone | Niche[s] |
| Knowledge Base | Offline | Virtual / Virtualization | Dynamic | Elevator pitch |
| Guidance | Reuse / Reusability | BUZZWORD BINGO (free square) | Success | Top Of The Game |
| Advantage | Customer Service | Multitask[ing] | Robust | Customer Relationship Management (CRM) |
| Engage | Off-line | Restructuring | Ramp Up | Partner |
| Sticky-ness | Up-Sell | Bandwidth | Buzz | Streamline |
| End to end | Go Live | Measurement | Workflow | Out Source |
| Ramp Up | Big Picture | BUZZWORD BINGO (free square) | Transformative | One Stop Shop |
| Ownership | Reconfigure | Asset[s] | Drop the Ball | Customer Centric |
| Popup | Dashboard | Metadata | Vision statement | Business Plan |