| Automated | Offline | Action Item / Action It | Service Oriented | Leadership |
| Leverage | Utilize | Customer Facing | Critical Path / Issue | Technologies |
| Quick win | Go to market | BUZZWORD BINGO (free square) | Deploy | A-B Testing |
| Challenge[s] | Vision statement | Off-line | Monetize | Go Live |
| Top down | Strategy | Project | Center of Excellence |
| Eyeballs | Out of the [Box | Loop] | Gap Analysis | 30,000 foot view | Center of Excellence |
| Proactive | ETA | Scenario[s] | Knowledge Base | Drill Down |
| Dashboard | Goal[s] | BUZZWORD BINGO (free square) | Profit[ability] | Success |
| Engage | Perspective | Cascade Graph | Metrics | Lean In |
| Run the Numbers | Facilitate | A-B Testing | Moving/Going Forward | Network[ing] |