| Go Live | Business Plan | Ramp Up | Portal | Profit[ability] |
| Think Outside the Box | Milestone | Customer Oriented | Reach out | Off the Shelf |
| End to end | Traction | BUZZWORD BINGO (free square) | Service Oriented | Sustainable / Sustainability |
| Experiences | Value | Patent | Elevator pitch | Integration |
| Engage | Objectives | Viral | Focused | User Friendly |
| Landing Page[s] | Backward Compatible | Focused | Downsize | Return on Investment (ROI) |
| Facilitate | Customer Oriented | Reuse / Reusability | Deliverable[s] | Project |
| Sustainable | Portal | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Goal oriented |
| Level Playing Field | Technologies | Differentiation | Soup to nuts 24/7 | Circle the wagons |
| Transformative | Timeline(s) | Road map | Walk the Talk | Green |