| Circle the wagons | Workshop | Ball Park | Segment | Knowledge Base |
| Proactive | Personalization | Customer Facing | Aggregate | Customer Relationship Management (CRM) |
| Top Of The Game | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Issues | Think Outside the Box |
| Timeline(s) | Prototype | Optimization | Bandwidth | Convergent |
| Heavy lifting | Expectations | Level Set | Application Service Provider (ASP) | Client Focus[ed] |
| Goal[s] | Relevance | Core Competency / Core Competencies | Reswizzle | Buzz |
| Perspective | Touchpoints | Functionality | Popup | Promotion |
| Initial Assessment | One Stop Shop | BUZZWORD BINGO (free square) | Flexibility | Patent |
| Cost | Back to the drawing board | Vertical Market | Cascade Graph | Front Lines |
| Pushback | On Board | One to one | Virtual / Virtualization |