| Big Picture | Burn rate | First to market | Client Focus[ed] | One Stop Shop |
| Pipeline | Scenario[s] | Google Juice | Patent | Level Set |
| At the end of the day | Deadlines | BUZZWORD BINGO (free square) | Critical Path / Issue | Advantage |
| Action Item / Action It | Relevance | High-Level | Conversation | Scale |
| Up to speed | Brain Storm / Mind Shower | Brand[ing] | Prototype | Knowledge Transfer |
| Red Flag | Etched in Stone | Turnkey | Buzz | Double down |
| Strategize | Mindset | Eyeballs | Guidance | Braindump |
| Knowledge Base | Measurement | BUZZWORD BINGO (free square) | Pushback | Bottom up |
| Gap Analysis | Data Mining | Center of Excellence | Paradigm | Service Oriented |
| Initial Assessment | Network[ing] | Web 2.0 / 3.0 | Top Of The Game | Mind Share |