| Application Service Provider (ASP) | Cutting Edge | Legacy | Performance | Action Item / Action It |
| Emerging markets | Content Management | Dashboard | Asset[s] | Promotion |
| Market Window | Prioritized | BUZZWORD BINGO (free square) | Bottom Line | Connectivity |
| Focused | Viral | On the back end | Run it up the flagpole | Tailwind[s] |
| End to end | Statement of Work (SOW) | Scenario[s] | Elevator pitch | Synergy / Synergies |
| Think Outside the Box | Ownership | Growth | Big Picture | Return on Investment (ROI) |
| Offline | Total Cost of Ownership (TCO) | Drink the Kool-Aid | Up-Sell | Promotion |
| Knowledge Transfer | Exposure | BUZZWORD BINGO (free square) | Customer Service | Web 2.0 / 3.0 |
| Knowledge Base | Network[ing] | Real-Time | Ecosystem | Reswizzle |
| Center of Excellence | Benefit analysis | Revisit | Collaborate / Collaboration | Market Window |