| Offline | Content Management | Red Flag | 30,000 foot view | On the back end |
| Niche[s] | Deliverable[s] | Go Live | Flexibility | Bottom Line |
| Search Engine Optimization | Diversity | BUZZWORD BINGO (free square) | Business Opportunity | Fault Tolerant |
| Green | Intellectual Property | Profit[ability] | Heavy lifting | Robust |
| Real-Time | Measurement | Return on Investment (ROI) | Traction | Lean In |
| Bottom Line | Leverage | Workflow | Skill set(s) | Business Opportunity |
| Run it up the flagpole | Red Flag | Negotiated | Application Service Provider (ASP) | Success |
| 30,000 foot view | Metrics | BUZZWORD BINGO (free square) | Timeline(s) | Cross Sell |
| Grow | Touch Base | Technologies | Metadata | Drop the Ball |
| ETA | That being said / Having said that | Center of Excellence | Asset[s] | Initial Assessment |