| End to end | Data Driven | Best Practice | Backward Compatible | Milestone |
| Run the Numbers | Out of the [Box | Loop] | Negotiated | Compelling | Measurement |
| One to one | At the end of the day | BUZZWORD BINGO (free square) | Pipeline | Landing Page[s] |
| Engage | Targeted | Solution(s) | Drink the Kool-Aid | Deliverable[s] |
| Off the Shelf | Advantage | Go Public | Total Quality [or] Quality Driven | Retention |
| Mission Critical | Segment | Relevance | Collaborate / Collaboration | Restructuring |
| Go Public | Aggregate | Granular | Sustainable / Sustainability | E-tailers |
| Content Management | Customer Oriented | BUZZWORD BINGO (free square) | Functionality | Conversion |
| Due dilligence | Bandwidth | Agnostic | Cutting Edge | Robust |
| Reinvent[ing] the wheel | Milestone | Reverse Engineer | Focused | Reactivation |