| Focused | Top down | Ecosystem | Brand[ing] | Total Cost of Ownership (TCO) |
| Reach out | Best of Breed | Workflow | Strategy | Basically |
| Knowledge Transfer | Network[ing] | BUZZWORD BINGO (free square) | Center of Excellence | Fault Tolerant |
| Reverse Engineer | Team Player | Service Oriented | User Friendly | Impact[ful] |
| Brain Storm / Mind Shower | Targeted | Market Leader | New Economy | Emerging markets |
| Critical Path / Issue | Total Cost of Ownership (TCO) | Demographic | Robust | Ecosystem |
| Streamline | Strategize | Touchpoints | Brand[ing] | Big Picture |
| Benefit analysis | Service Oriented | BUZZWORD BINGO (free square) | Wow Factor | Gap Analysis |
| Facilitate | Connectivity | Front Lines | Scope | Touch Base |
| Scale | Guidance | Synergy / Synergies | Network[ing] | Return on Investment (ROI) |