| Success | Paradigm | Big Picture | Workflow | Workshop |
| Competitive | Flexibility | Key Factor / Words | Revisit | Solution(s) |
| Best of Breed | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Challenge[s] | Emerging markets |
| Scale | Deep dive | Omnichannel / Cross Channel | Traction | |
| Market Window | Green | Cross Sell | Strategic | Monoply |
| Deploy | At the end of the day | Utilize | Deep dive | Technologies |
| Drill Down | Action Item / Action It | A-B Testing | Metadata | Process |
| Prioritized | Google Juice | BUZZWORD BINGO (free square) | Burn rate | Content Management |
| Control Group | Facilitate | Restructuring | Re-engagement | Best of Breed |
| Timeline(s) | Pipeline | Competitive | Bandwidth | Basically |