| Retention | Benefit analysis | Workflow | Cost | Pushback |
| Viral | Strategy | Ball Park | Timeline(s) | Acquisition |
| Upside | End to end | BUZZWORD BINGO (free square) | Issues | Performance |
| Deadlines | On Board | Soup to nuts 24/7 | Run the Numbers | High-Level |
| Key Factor / Words | Deep dive | Walk the Talk | Scale | Drop the Ball |
| Moving/Going Forward | Perspective | E-business | Elevator pitch | Customer Service |
| Conversation | Laser-focused | Business Plan | Mind Share | Metadata |
| Dynamic | Phase | BUZZWORD BINGO (free square) | Network[ing] | |
| Performance | Milestone | Granular | Customer Oriented | Etched in Stone |
| Win-win | Leverage | Strategic | Road map | Run the Numbers |