| Objectives | Total Quality [or] Quality Driven | Technologies | Empower[ment] | Drink the Kool-Aid |
| Business Plan | Prototype | Fault Tolerant | Conversion | Bandwidth |
| Integration | Relevance | BUZZWORD BINGO (free square) | Cross Sell | Followup |
| Niche[s] | Off the Shelf | Application Service Provider (ASP) | Reconfigure | Go Live |
| New Economy | Lead The Field / Occupy The Field | Reswizzle | Strategic | Run it up the flagpole |
| Negotiated | Level Set | Legacy | Growth | Sustainable |
| Core Competency / Core Competencies | Real-Time | Customer Oriented | Impact[ful] | B2B |
| Bottom up | Cascade Graph | BUZZWORD BINGO (free square) | Robust | Resource[s] |
| Reactivation | Omnichannel / Cross Channel | Dynamic | ETA | Downsize |
| Offline | Ecosystem | Buzz | Pushback | Strategic |