| Milestone | Client Focus[ed] | Mindset | Total Quality [or] Quality Driven | Total Cost of Ownership (TCO) |
| Buzz | Up to speed | Service Oriented | Game Plan | Critical Path / Issue |
| Revisit | Think Outside the Box | BUZZWORD BINGO (free square) | Process | Elevator pitch |
| Control Group | Functionality | Reactivation | Sticky-ness | Prototype |
| Utilize | Heavy lifting | Low-Hanging Fruit | Robust | Back-end |
| Dashboard | Mind Share | Backward Compatible | Sustainable | Client Focus[ed] |
| Off Site Meeting | Traction | Relevance | Multitask[ing] | Value |
| Optimization | Streamline | BUZZWORD BINGO (free square) | Network[ing] | Negotiated |
| Intellectual Property | Road map | Cutting Edge | Pushback | |
| Ecosystem | Eyeballs | Scope | Non-Traditional Management | Patent |