| Utilize | Cost | Guidance | Synergy / Synergies | Big Picture |
| Run the Numbers | Asset[s] | Differentiation | Prototype | Elevator pitch |
| Solution(s) | Scale | BUZZWORD BINGO (free square) | Business Opportunity | Upside |
| High-Level | Off the Shelf | Policy[ies] | Time to Market | End to end |
| Proactive | Mission Critical | Heavy lifting | Mindset | Reswizzle |
| Reverse Engineer | Retention | Experiences | Partner | Proactive |
| Up-Sell | Return on Investment (ROI) | Customer Centric | Aggregate | Reinvigorate |
| Road map | Google Juice | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Double down |
| Metrics | Viral | Elephant in the room | Soup to nuts 24/7 | Expectations |
| Touchpoints | Automated | Portfolio | Dynamic | Core Competency / Core Competencies |