| Challenge[s] | Exposure | Re-engagement | Leadership | Landing Page[s] |
| Partner | At the end of the day | Competitive | Up-Sell | Critical Path / Issue |
| Backward Compatible | Reinvent[ing] the wheel | BUZZWORD BINGO (free square) | Agenda | Advantage |
| Total Quality [or] Quality Driven | Communication | Value | Reactivation | Cost |
| Soup to nuts 24/7 | Customer Oriented | Connectivity | Synergy / Synergies | Center of Excellence |
| Top Of The Game | Scenario[s] | A-B Testing | Business Opportunity | Strategize |
| Back-end | Quick win | Innovation / Innovated | Landing Page[s] | Eyeballs |
| Lean In | Promotion | BUZZWORD BINGO (free square) | Prioritized | Key Factor / Words |
| Buzz | Customer Facing | Negotiated | Issues | Up-Sell |
| Google Juice | Customer Centric | Best Practice | Sticky-ness | Competitive |