| Personalization | Deep dive | Grow | Critical Path / Issue | Best Practice |
| Advantage | Customer Oriented | Band-aid | Intellectual Property | Scenario[s] |
| Popup | Etched in Stone | BUZZWORD BINGO (free square) | Opportunity | Virtual / Virtualization |
| Cutting Edge | Collaborate / Collaboration | Fault Tolerant | Off the Shelf | Goal[s] |
| Target Audience | At the end of the day | Sustainable | Turnkey | Benefit analysis |
| Mind Share | Turnkey | Goal oriented | Phase | Robust |
| Collaborate / Collaboration | Agenda | Brand[ing] | Cascade Graph | Big Picture |
| Quick win | Circle Back | BUZZWORD BINGO (free square) | Back-end | Competitive |
| Workshop | Prototype | Reinvent[ing] the wheel | Metrics | One to one |
| Lead The Field / Occupy The Field | Success | Conversation | Sustainable / Sustainability | User Friendly |