| Web 2.0 / 3.0 | Win-win | Workflow | Prototype | Strategic |
| Target Audience | Discovery | Heavy lifting | Process | Asset[s] |
| Revenue | Best Practice | BUZZWORD BINGO (free square) | Herding Cats | Ecosystem |
| Intellectual Property | Reinvent[ing] the wheel | Strategize | Reach out | Burn rate |
| Raising the Bar | Synergy / Synergies | Downsize | Cutting Edge | Bottom up |
| Heavy lifting | Low-Hanging Fruit | Scale | Out Source | Timeline(s) |
| Prioritized | Dynamic | Profit[ability] | Laser-focused | Moving/Going Forward |
| Communication | Ramp Up | BUZZWORD BINGO (free square) | Targeted | Burn rate |
| Proactive | Promotion | Performance | Connectivity | Fast Track |
| Quick win | On the back end | One Stop Shop | Top Of The Game | Partner |