| Portfolio | Leverage | Up-Sell | Brain Storm / Mind Shower | Run it up the flagpole |
| Strategic | Up to speed | Skill set(s) | Workflow | Metrics |
| Client Focus[ed] | Revenue | BUZZWORD BINGO (free square) | Diversity | Red Flag |
| Customer Service | Top Of The Game | Scenario[s] | Technologies | Data Mining |
| Customer Oriented | Gap Analysis | Go to market | Performance | Customer Facing |
| E-business | Run it up the flagpole | Circle Back | Drill Down | Ball Park |
| Omnichannel / Cross Channel | Secret sauce | Tasked | Acquisition | Off Site Meeting |
| Expectations | Walk the Talk | BUZZWORD BINGO (free square) | User Friendly | Data Driven |
| Legacy | Braindump | Focused | Prototype | Revisit |
| Drop the Ball | Marketing / Promotional Collateral | Backward Compatible | Off-line | At the end of the day |