| Vision statement | Re-engagement | Connectivity | Web 2.0 / 3.0 | Omnichannel / Cross Channel |
| Partner | Gap Analysis | On the back end | Agenda | Fault Tolerant |
| Non-Traditional Management | Burn rate | BUZZWORD BINGO (free square) | Benefit analysis | Team Player |
| Value | Soup to nuts 24/7 | Deploy | Content Management | Agnostic |
| Experiences | Promotion | Cadence Call | Back-end | Application Service Provider (ASP) |
| Statement of Work (SOW) | Conversion | Advantage | Open Source | New Economy |
| Off the Shelf | Reach out | Sustainable | Business Plan | Aggregate |
| Center of Excellence | Game Plan | BUZZWORD BINGO (free square) | Burn rate | Heavy lifting |
| Goal oriented | Performance | Synergy / Synergies | Competitive | Mind Share |
| Road map | Bottom up | Up to speed | Lead The Field / Occupy The Field | On Board |