| Objectives | Reinvigorate | Partner | Out Source | Leadership |
| Due dilligence | Customer Oriented | E-tailers | Legacy | Data Driven |
| Automated | Policy[ies] | BUZZWORD BINGO (free square) | Cross Sell | Lean In |
| Growth | First to market | Value | In a Nutshell | Benchmark |
| That being said / Having said that | Moving/Going Forward | Green | No-Brainer | Revenue |
| Laser-focused | Conversion | Brain Storm / Mind Shower | Benefit analysis | Expectations |
| Real-Time | Reswizzle | End to end | Cost | Braindump |
| Raising the Bar | Best Practice | BUZZWORD BINGO (free square) | Value | Empower[ment] |
| Granular | Strategy | Revisit | Business Plan | Monoply |
| Strategic | Paradigm | Ownership | At the end of the day | Quick win |