| At the end of the day | Reach out | Expectations | Demographic | Level Set |
| Pipeline | Web 2.0 / 3.0 | Omnichannel / Cross Channel | Target Audience | Go Public |
| Success | Revisit | BUZZWORD BINGO (free square) | Cross Sell | Backward Compatible |
| Go to market | Application Service Provider (ASP) | Heads up | Level Playing Field | Out of the [Box | Loop] |
| Customer Facing | Bottom up | Negotiated | Portfolio | Flexibility |
| Viral | Discovery | Segment | Multitask[ing] | Target Audience |
| Engage | Experiences | Portfolio | Skill set(s) | Guidance |
| Drill Down | Action Item / Action It | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Low-Hanging Fruit |
| Go Public | Key Factor / Words | Focused | Eyeballs | Front Lines |
| Objectives | Upside | Wow Factor | Promotion | Metadata |