| Initial Assessment | No-Brainer | Segment | Google Juice | Cost |
| Out Source | Bandwidth | Collaborate / Collaboration | Asset[s] | Performance |
| Reswizzle | Impact[ful] | BUZZWORD BINGO (free square) | Acquisition | Technologies |
| Backward Compatible | Fault Tolerant | Leverage | Ball Park | Legacy |
| Go Public | Expectations | Paradigm | Vision statement | Benefit analysis |
| Robust | Profit[ability] | Leverage | Level Playing Field | E-tailers |
| E-commerce | Strategic | Engage | Mindset | Tailwind[s] |
| Win-win | Ownership | BUZZWORD BINGO (free square) | Segment | Customer Service |
| Tasked | Think Outside the Box | Agenda | Omnichannel / Cross Channel | Reswizzle |
| Back to the drawing board | Ramp Up | Discovery | Off Site Meeting | Customer Relationship Management (CRM) |