| Customer Facing | Acquisition | Pipeline | Target Audience | Touchpoints |
| Bandwidth | Metrics | Niche[s] | Big Picture | Best of Breed |
| Wow Factor | High-Level | BUZZWORD BINGO (free square) | Metadata | Service Oriented |
| Portfolio | Downsize | Reinvent[ing] the wheel | Performance | Policy[ies] |
| Timeline(s) | Non-Traditional Management | A-B Testing | Team Building | Offline |
| Secret sauce | Level Playing Field | Road map | Total Quality [or] Quality Driven | Followup |
| Go Public | Win-win | Market Leader | E-tailers | Up-Sell |
| Sustainable / Sustainability | Reinvigorate | BUZZWORD BINGO (free square) | Sales Driven | Top down |
| Back to the drawing board | Time to Market | Open Source | Offline | Innovation / Innovated |
| Pipeline | Real-Time | Demographic | Streamline | Due dilligence |