| Functionality | Total Quality [or] Quality Driven | Partner | End to end | Omnichannel / Cross Channel |
| Call to Action | Scope | Business Plan | Mind Share | Knowledge Transfer |
| Goal oriented | Benchmark | BUZZWORD BINGO (free square) | Big Picture | Tailwind[s] |
| Bandwidth | In a Nutshell | Laser-focused | Downsize | Initial Assessment |
| Scenario[s] | Eyeballs | Level Set | Google Juice | On Board |
| Synergy / Synergies | Robust | Up-Sell | Content Management | Strategy |
| Diversity | Mindset | Circle Back | Portal | Target Audience |
| Fault Tolerant | Goal[s] | BUZZWORD BINGO (free square) | Flexibility | Traction |
| Performance | Strategic | Wow Factor | Paradigm | Hardball |
| Transformative | Action Item / Action It | Benefit analysis | Revisit | Deep dive |