| Level Playing Field | Customer Service | Out of the [Box | Loop] | Up-Sell | Business Plan |
| Vertical Market | Automated | New Economy | Grow | Critical Path / Issue |
| Elephant in the room | Success | BUZZWORD BINGO (free square) | Data Driven | Customer Relationship Management (CRM) |
| Prototype | Conversion | Big Picture | Raising the Bar | Back to the drawing board |
| Project | Leverage | Network[ing] | One to one | Brain Storm / Mind Shower |
| Eyeballs | Dynamic | Buzz | Profit[ability] | Front Lines |
| Followup | Data Driven | Collaborate / Collaboration | Legacy | Grow |
| On the back end | Scale | BUZZWORD BINGO (free square) | Touchpoints | Workflow |
| Ownership | Scenario[s] | Sustainable / Sustainability | Tailwind[s] | Win-win |
| Prototype | Revenue | Promotion | Top Of The Game | New Economy |