| Grow | Re-engagement | First to market | Level Set | Bandwidth |
| Back to the drawing board | Non-Traditional Management | Mission Critical | Laser-focused | Profit[ability] |
| Service Oriented | Game Plan | BUZZWORD BINGO (free square) | Upside | Run the Numbers |
| Web 2.0 / 3.0 | E-tailers | Elevator pitch | Followup | Goal oriented |
| Drill Down | Reinvigorate | Patent | Sticky-ness | Reinvent[ing] the wheel |
| Turnkey | Deliverable[s] | Value | Cutting Edge | Virtual / Virtualization |
| Eyeballs | Promotion | Reverse Engineer | Burn rate | Exposure |
| Marketing / Promotional Collateral | Target Audience | BUZZWORD BINGO (free square) | Opportunity | Buzz |
| Raising the Bar | Policy[ies] | Etched in Stone | Brain Storm / Mind Shower | Search Engine Optimization |
| Solution(s) | Ramp Up | Personalization | Functionality | Aggregate |