| Mindset | Double down | One to one | Team Player | Metrics |
| Top down | Project | Circle the wagons | Drink the Kool-Aid | Issues |
| Popup | Offline | BUZZWORD BINGO (free square) | Fault Tolerant | Targeted |
| Exposure | Strategic | Perspective | Performance | Touch Base |
| Drop the Ball | Burn rate | Scale | Discovery | Reverse Engineer |
| Automated | Metadata | Asset[s] | Run it up the flagpole | Total Cost of Ownership (TCO) |
| Best of Breed | Eyeballs | Elevator pitch | Measurement | Big Picture |
| Level Set | Transformative | BUZZWORD BINGO (free square) | Popup | Issues |
| Pipeline | One to one | Technologies | Upside | Basically |
| Statement of Work (SOW) | Brand[ing] | Revisit | Sustainable / Sustainability | Time to Market |