| Cadence Call | Milestone | Business Plan | Monetize | Elevator pitch |
| Project | Grow | Landing Page[s] | Convergent | Red Flag |
| Touchpoints | Portal | BUZZWORD BINGO (free square) | Circle Back | Partner |
| Vision statement | Center of Excellence | Content Management | Niche[s] | ETA |
| Virtual / Virtualization | Differentiation | Prototype | Low-Hanging Fruit | Lean In |
| Issues | Client Focus[ed] | Time to Market | Exposure | Touchpoints |
| Phase | Bandwidth | Fast Track | At the end of the day | Best of Breed |
| Secret sauce | Conversation | BUZZWORD BINGO (free square) | New Economy | Integration |
| Prototype | On The Same Page | Strategy | Touch Base | Automated |
| Advantage | Go Public | Metadata | Ramp Up | Market Window |