| Touchpoints | Strategy | Top down | Reactivation | Seamless |
| Asset[s] | In a Nutshell | Key Factor / Words | Deliverable[s] | Web 2.0 / 3.0 |
| Technologies | Revisit | BUZZWORD BINGO (free square) | Total Quality [or] Quality Driven | Off the Shelf |
| Agnostic | Multitask[ing] | Walk the Talk | Mission Critical | Benchmark |
| Portal | Scale | Heads up | Niche[s] | Innovation / Innovated |
| Omnichannel / Cross Channel | That being said / Having said that | Target Audience | Critical Path / Issue | Call to Action |
| Deep dive | Heads up | Ball Park | Circle Back | Return on Investment (ROI) |
| Real-Time | Process | BUZZWORD BINGO (free square) | Competitive | Goal oriented |
| Benefit analysis | Guidance | Virtual / Virtualization | Pipeline | Experiences |
| Customer Service | Data Driven | Milestone | Quick win | Customer Relationship Management (CRM) |