| Compelling | Grow | Communication | Burn rate | At the end of the day |
| Scenario[s] | Big Picture | Exposure | Technologies | Viral |
| Cadence Call | Game Plan | BUZZWORD BINGO (free square) | Conversation | New Economy |
| Strategy | Top Of The Game | Virtual / Virtualization | Benchmark | Up to speed |
| Secret sauce | Milestone | Metrics | Etched in Stone | Out Source |
| Monoply | Google Juice | Dynamic | Team Player | Back to the drawing board |
| Double down | Level Set | Conversation | Secret sauce | Automated |
| Target Audience | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Due dilligence | Team Building |
| Negotiated | Road map | Backward Compatible | Integration | Etched in Stone |
| Communication | Eyeballs | Downsize | Success | Viral |