| No-Brainer | Bottom up | New Economy | Asset[s] | Retention |
| Off Site Meeting | Circle the wagons | Value | Time to Market | Team Player |
| Traction | Mission Critical | BUZZWORD BINGO (free square) | Facilitate | Up to speed |
| Double down | Customer Service | Return on Investment (ROI) | Goal[s] | Personalization |
| Market Leader | Demographic | Portfolio | Real-Time | Milestone |
| Monoply | Core Competency / Core Competencies | Ownership | Mind Share | No-Brainer |
| Content Management | Initial Assessment | Knowledge Base | Seamless | Target Audience |
| Walk the Talk | Fault Tolerant | BUZZWORD BINGO (free square) | Advantage | Market Window |
| Burn rate | Up-Sell | Up to speed | Circle Back | Reconfigure |
| Metrics | On Board | Cadence Call | Conversation | Low-Hanging Fruit |