| Herding Cats | Exposure | Retention | Non-Traditional Management | Green |
| Proactive | Data Driven | Solution(s) | Wow Factor | Popup |
| Key Factor / Words | Mission Critical | BUZZWORD BINGO (free square) | Lean In | On The Same Page |
| Virtual / Virtualization | Optimization | Competitive | Conversion | Best of Breed |
| Best Practice | Customer Relationship Management (CRM) | Mindset | Off the Shelf | Omnichannel / Cross Channel |
| One Stop Shop | Flexibility | Automated | Data Mining | Top down |
| Measurement | Goal[s] | Intellectual Property | Sustainable | Herding Cats |
| Cascade Graph | Ball Park | BUZZWORD BINGO (free square) | Hardball | Optimization |
| Back-end | Circle Back | Initial Assessment | Buzz | Application Service Provider (ASP) |
| Communication | Challenge[s] | Legacy | Scenario[s] | A-B Testing |