| Discovery | Demographic | Agenda | Scale | Virtual / Virtualization |
| End to end | Bottom up | Team Player | Touchpoints | Ball Park |
| Total Cost of Ownership (TCO) | Sales Driven | BUZZWORD BINGO (free square) | Laser-focused | Drop the Ball |
| Fast Track | Ecosystem | Go Public | Red Flag | Circle Back |
| Perspective | Top down | Quick win | Conversion | Process |
| Front Lines | Fast Track | Cost | Strategy | Action Item / Action It |
| Integration | Market Window | Performance | Pushback | Milestone |
| One to one | Paradigm | BUZZWORD BINGO (free square) | Seamless | Focused |
| Challenge[s] | Collaborate / Collaboration | Competitive | Lead The Field / Occupy The Field | Workflow |
| Drink the Kool-Aid | Reactivation | Streamline | Lean In | Engage |