| Knowledge Base | Expectations | Soup to nuts 24/7 | Relevance | Dynamic |
| Focused | Application Service Provider (ASP) | Agnostic | Capacity | Exposure |
| Call to Action | Elephant in the room | BUZZWORD BINGO (free square) | Utilize | Think Outside the Box |
| Profit[ability] | Perspective | Reuse / Reusability | Return on Investment (ROI) | Due dilligence |
| Mind Share | Double down | Control Group | Resource[s] | Portal |
| Laser-focused | Ramp Up | Technologies | Red Flag | Initial Assessment |
| Goal[s] | Elephant in the room | Double down | Leadership | Measurement |
| Cutting Edge | Virtual / Virtualization | BUZZWORD BINGO (free square) | Utilize | Project |
| Sticky-ness | Focused | User Friendly | Time to Market | Customer Relationship Management (CRM) |
| Granular | Bottom up | End to end | Drink the Kool-Aid | Restructuring |