| Back-end | Project | Touch Base | Go to market | Content Management |
| Total Cost of Ownership (TCO) | Legacy | Partner | Tasked | Restructuring |
| Communication | Goal[s] | BUZZWORD BINGO (free square) | Non-Traditional Management | Benefit analysis |
| Viral | Game Plan | Portal | Expectations | Portfolio |
| High-Level | Offline | Win-win | Best Practice | Heavy lifting |
| Top Of The Game | Walk the Talk | Buzz | Dashboard | First to market |
| Convergent | Call to Action | Prototype | Low-Hanging Fruit | Off Site Meeting |
| At the end of the day | Milestone | BUZZWORD BINGO (free square) | Omnichannel / Cross Channel | Targeted |
| Drop the Ball | Sustainable | Niche[s] | Best of Breed | Communication |
| Service Oriented | Go to market | Pushback | Granular |