| Cost | Utilize | Double down | Revisit | Front Lines |
| End to end | Agenda | Agnostic | Drop the Ball | Off Site Meeting |
| Herding Cats | Conversation | BUZZWORD BINGO (free square) | No-Brainer | Reinvent[ing] the wheel |
| Revenue | Circle the wagons | Metrics | Integration | Issues |
| Moving/Going Forward | Segment | Policy[ies] | Total Cost of Ownership (TCO) | Benefit analysis |
| Fault Tolerant | Compelling | Performance | Workshop | Return on Investment (ROI) |
| Exposure | Top down | Data Mining | Backward Compatible | Level Playing Field |
| Retention | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Drink the Kool-Aid | Market Window |
| Control Group | Tasked | Total Quality [or] Quality Driven | Policy[ies] | Due dilligence |
| Run it up the flagpole | Timeline(s) | Top Of The Game | Patent | Solution(s) |