| Diversity | Circle Back | Reconfigure | Basically | Promotion |
| Knowledge Transfer | Cost | Legacy | Elephant in the room | Engage |
| Sustainable | Critical Path / Issue | BUZZWORD BINGO (free square) | Pushback | Targeted |
| Benefit analysis | Segment | Negotiated | Retention | Fast Track |
| Acquisition | Burn rate | Reactivation | Sticky-ness | Reswizzle |
| Strategic | Ownership | Technologies | Legacy | Reconfigure |
| Call to Action | Business Opportunity | Deep dive | Bandwidth | Tailwind[s] |
| Off the Shelf | Fast Track | BUZZWORD BINGO (free square) | Brand[ing] | Grow |
| Go to market | Portfolio | Competitive | Low-Hanging Fruit | Wow Factor |
| Goal[s] | Relevance | Expectations | Mission Critical | Real-Time |