| Engage | Statement of Work (SOW) | One Stop Shop | Capacity | Prototype |
| Control Group | Sales Driven | Agnostic | Cutting Edge | Gap Analysis |
| Service Oriented | Brand[ing] | BUZZWORD BINGO (free square) | Optimization | Run it up the flagpole |
| Elephant in the room | Heads up | Proactive | Sticky-ness | Bandwidth |
| Non-Traditional Management | Pushback | Application Service Provider (ASP) | Moving/Going Forward | Green |
| B2B | Laser-focused | New Economy | Knowledge Transfer | Targeted |
| Downsize | Functionality | Capacity | Search Engine Optimization | Emerging markets |
| Heavy lifting | Statement of Work (SOW) | BUZZWORD BINGO (free square) | Etched in Stone | Network[ing] |
| Ecosystem | Lead The Field / Occupy The Field | Niche[s] | Walk the Talk | Go to market |
| Expectations | Non-Traditional Management | Partner | Multitask[ing] | Tasked |