| Expectations | Market Window | Reconfigure | Experiences | Acquisition |
| Popup | Ball Park | Profit[ability] | Differentiation | Back-end |
| Elevator pitch | Flexibility | BUZZWORD BINGO (free square) | Prototype | Level Playing Field |
| Touch Base | Benefit analysis | Portfolio | Gap Analysis | Drink the Kool-Aid |
| Think Outside the Box | Competitive | B2B | Customer Relationship Management (CRM) | Top Of The Game |
| Knowledge Transfer | Exposure | Go to market | Partner | |
| Walk the Talk | Lean In | Discovery | Perspective | Targeted |
| Double down | Laser-focused | BUZZWORD BINGO (free square) | Sustainable / Sustainability | Grow |
| Touch Base | Non-Traditional Management | Success | Big Picture | Top down |
| Data Mining | A-B Testing | Circle Back | Competitive | Touchpoints |