| Customer Service | Big Picture | Fast Track | Sales Driven | Engage |
| Facilitate | Cost | A-B Testing | Customer Facing | Data Driven |
| One to one | Metadata | BUZZWORD BINGO (free square) | Reswizzle | On The Same Page |
| Total Cost of Ownership (TCO) | Popup | Red Flag | Success | Buzz |
| Compelling | Mind Share | Target Audience | Integration | Resource[s] |
| Legacy | Reswizzle | Goal[s] | Off Site Meeting | Customer Service |
| Mindset | Green | Action Item / Action It | Benchmark | Game Plan |
| On the back end | Walk the Talk | BUZZWORD BINGO (free square) | E-tailers | Top Of The Game |
| Market Window | Sustainable / Sustainability | Initial Assessment | Agenda | On Board |
| Workshop | Up to speed | Band-aid | ETA | Re-engagement |