| Metrics | Client Focus[ed] | Drop the Ball | Capacity | Goal[s] |
| Off Site Meeting | 30,000 foot view | Customer Relationship Management (CRM) | Best of Breed | Time to Market |
| Heads up | Workshop | BUZZWORD BINGO (free square) | That being said / Having said that | Green |
| One to one | Burn rate | Landing Page[s] | Go Live | Mission Critical |
| New Economy | Initial Assessment | One Stop Shop | Target Audience | Band-aid |
| Mind Share | Search Engine Optimization | Benefit analysis | Ball Park | Control Group |
| Personalization | Reinvent[ing] the wheel | Scale | Lead The Field / Occupy The Field | Prioritized |
| Hardball | Total Cost of Ownership (TCO) | BUZZWORD BINGO (free square) | Client Focus[ed] | |
| Re-engagement | Revisit | Automated | Leverage | Big Picture |
| Integration | On Board | Critical Path / Issue | Project | Vision statement |