| Market Leader | Touchpoints | Braindump | Agnostic | Real-Time |
| Offline | E-business | Data Mining | Off the Shelf | Intellectual Property |
| Diversity | Expectations | BUZZWORD BINGO (free square) | Competitive | Communication |
| Acquisition | Portfolio | Customer Oriented | Off-line | Target Audience |
| New Economy | Transformative | Up-Sell | Big Picture | Level Set |
| Perspective | Bottom up | Customer Facing | Agenda | A-B Testing |
| Bottom Line | Multitask[ing] | Phase | Go Public | ETA |
| Mission Critical | Think Outside the Box | BUZZWORD BINGO (free square) | Center of Excellence | New Economy |
| Value | Workflow | Real-Time | No-Brainer | Connectivity |
| Downsize | Vision statement | E-business | Resource[s] | Utilize |