| Strategic | Market Leader | Content Management | Off Site Meeting | Ownership |
| Backward Compatible | Relevance | Touch Base | Front Lines | Best of Breed |
| Followup | Wow Factor | BUZZWORD BINGO (free square) | Up-Sell | On The Same Page |
| Real-Time | Patent | Discovery | Fast Track | Scale |
| Herding Cats | Data Mining | Run it up the flagpole | Cross Sell | Client Focus[ed] |
| Pipeline | Bottom up | High-Level | Perspective | Goal oriented |
| User Friendly | 30,000 foot view | Prototype | Landing Page[s] | Team Building |
| Negotiated | Heads up | BUZZWORD BINGO (free square) | Conversation | Elephant in the room |
| Partner | Dashboard | Flexibility | Opportunity | Intellectual Property |
| Reinvent[ing] the wheel | A-B Testing | Total Cost of Ownership (TCO) | Reinvigorate | Omnichannel / Cross Channel |