| Goal oriented | Ecosystem | Search Engine Optimization | Business Opportunity | Low-Hanging Fruit |
| Skill set(s) | Ownership | Grow | Vertical Market | Bottom Line |
| Braindump | B2B | BUZZWORD BINGO (free square) | Wow Factor | Open Source |
| Level Set | Popup | Gap Analysis | Fault Tolerant | Optimization |
| User Friendly | Streamline | Strategic | Emerging markets | Heavy lifting |
| B2B | Agenda | Market Window | Pipeline | Compelling |
| Benefit analysis | Project | Integration | Dynamic | Grow |
| Top Of The Game | Personalization | BUZZWORD BINGO (free square) | Center of Excellence | Brain Storm / Mind Shower |
| Raising the Bar | Proactive | Backward Compatible | Cadence Call | High-Level |
| Challenge[s] | Bandwidth | Profit[ability] | Drink the Kool-Aid | Reconfigure |