| Drop the Ball | Data Driven | Prototype | Project | Omnichannel / Cross Channel |
| Monetize | Call to Action | Value | Critical Path / Issue | Perspective |
| Back-end | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | First to market | Policy[ies] |
| Measurement | Workshop | Focused | Compelling | Pipeline |
| Aggregate | No-Brainer | Non-Traditional Management | Dynamic | Elephant in the room |
| Multitask[ing] | Ownership | Business Plan | Call to Action | Asset[s] |
| Eyeballs | Skill set(s) | Braindump | Experiences | Ramp Up |
| Mindset | Open Source | BUZZWORD BINGO (free square) | Service Oriented | Go Public |
| Band-aid | Revenue | Strategic | Promotion | Monetize |
| Patent | Connectivity | Synergy / Synergies | Deploy | Demographic |