| Brain Storm / Mind Shower | Measurement | Advantage | Cascade Graph | Quick win |
| Scale | First to market | Aggregate | Conversation | Red Flag |
| Marketing / Promotional Collateral | Differentiation | BUZZWORD BINGO (free square) | Up to speed | Critical Path / Issue |
| Followup | Flexibility | Client Focus[ed] | Goal oriented | Action Item / Action It |
| Metadata | Performance | Relevance | Customer Oriented | Perspective |
| Reconfigure | Pushback | Automated | Empower[ment] | Application Service Provider (ASP) |
| Reinvigorate | That being said / Having said that | Center of Excellence | Control Group | Core Competency / Core Competencies |
| Ramp Up | Team Building | BUZZWORD BINGO (free square) | Functionality | Turnkey |
| Omnichannel / Cross Channel | Pipeline | Popup | Exposure | Reactivation |
| Double down | Revisit | 30,000 foot view | End to end | Fast Track |