| Segment | Search Engine Optimization | Connectivity | Cadence Call | Advantage |
| Metrics | Fault Tolerant | Downsize | Strategize | Opportunity |
| Control Group | A-B Testing | BUZZWORD BINGO (free square) | Benefit analysis | Dashboard |
| One to one | Center of Excellence | Initial Assessment | Gap Analysis | Network[ing] |
| Project | Off Site Meeting | Dynamic | Prototype | Customer Facing |
| Critical Path / Issue | Paradigm | Segment | Non-Traditional Management | Go Live |
| Followup | Portfolio | Synergy / Synergies | Prioritized | Tasked |
| Green | Fast Track | BUZZWORD BINGO (free square) | Downsize | Drop the Ball |
| Fault Tolerant | Up-Sell | Differentiation | Ramp Up | Backward Compatible |
| Retention | Data Driven | Gap Analysis | Patent | Elevator pitch |