| Seamless | Reuse / Reusability | Drill Down | Lead The Field / Occupy The Field | Reswizzle |
| Low-Hanging Fruit | Partner | Automated | Guidance | Turnkey |
| Laser-focused | Back-end | BUZZWORD BINGO (free square) | Challenge[s] | Out Source |
| Fast Track | One to one | Measurement | Reconfigure | Robust |
| Demographic | Deep dive | Red Flag | Empower[ment] | Pushback |
| Touchpoints | Multitask[ing] | Sustainable | Personalization | Run the Numbers |
| Sticky-ness | Customer Facing | Cutting Edge | Skill set(s) | High-Level |
| Revisit | Back-end | BUZZWORD BINGO (free square) | Hardball | Low-Hanging Fruit |
| Touch Base | Acquisition | Segment | Monetize | User Friendly |
| Partner | No-Brainer | Soup to nuts 24/7 | Followup | Differentiation |