| Game Plan | Herding Cats | Asset[s] | Goal oriented | Upside |
| Automated | Statement of Work (SOW) | Secret sauce | Service Oriented | Marketing / Promotional Collateral |
| Laser-focused | Backward Compatible | BUZZWORD BINGO (free square) | No-Brainer | Call to Action |
| One Stop Shop | Due dilligence | Project | Sales Driven | Optimization |
| Customer Oriented | Team Player | Moving/Going Forward | Aggregate | Dynamic |
| Exposure | Bottom up | Agnostic | Personalization | Go to market |
| 30,000 foot view | Service Oriented | Customer Facing | Elephant in the room | Communication |
| Lean In | Vertical Market | BUZZWORD BINGO (free square) | Workshop | Drop the Ball |
| Core Competency / Core Competencies | Drill Down | Search Engine Optimization | Transformative | Monetize |
| B2B | Reswizzle | Team Player | Agenda | Tailwind[s] |