| Goal oriented | High-Level | Search Engine Optimization | Diversity | Soup to nuts 24/7 |
| Reach out | Team Player | Benchmark | Optimization | Issues |
| Focused | Policy[ies] | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | ETA |
| Demographic | Application Service Provider (ASP) | Action Item / Action It | In a Nutshell | Relevance |
| Process | Reconfigure | Best Practice | Brand[ing] | Revisit |
| Team Player | Strategic | Laser-focused | Communication | Re-engagement |
| Deploy | Action Item / Action It | Competitive | Monetize | Resource[s] |
| Core Competency / Core Competencies | Emerging markets | BUZZWORD BINGO (free square) | Initial Assessment | Growth |
| Revisit | Conversation | Expectations | Secret sauce | Top down |
| Performance | Integration | Tailwind[s] | Moving/Going Forward | Negotiated |