| Granular | Communication | Segment | Initial Assessment | Workflow |
| Center of Excellence | Milestone | Ramp Up | Secret sauce | Go Public |
| Upside | Key Factor / Words | BUZZWORD BINGO (free square) | Game Plan | One Stop Shop |
| Out Source | Landing Page[s] | Hardball | Run it up the flagpole | Skill set(s) |
| Front Lines | Network[ing] | Dynamic | Viral | Data Mining |
| ETA | Deliverable[s] | Guidance | Deep dive | Customer Oriented |
| Drill Down | On the back end | Tailwind[s] | Challenge[s] | High-Level |
| Green | Communication | BUZZWORD BINGO (free square) | Performance | Ramp Up |
| Exposure | Strategy | Cost | Top Of The Game | Vision statement |
| Deploy | Demographic | Upside | Time to Market | Compelling |