| Reinvigorate | Top down | Secret sauce | Drink the Kool-Aid | Out Source |
| Critical Path / Issue | Phase | Benchmark | Tailwind[s] | Bottom up |
| Sticky-ness | Heavy lifting | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Basically |
| Reverse Engineer | Time to Market | Communication | Dynamic | Process |
| Re-engagement | Optimization | Upside | Restructuring | User Friendly |
| Elevator pitch | Cadence Call | Conversation | Total Cost of Ownership (TCO) | |
| Revenue | Cutting Edge | Vision statement | Tailwind[s] | Sustainable |
| Big Picture | Targeted | BUZZWORD BINGO (free square) | Top down | ETA |
| Discovery | That being said / Having said that | Gap Analysis | Non-Traditional Management | Benefit analysis |
| Benchmark | Content Management | Leverage | One Stop Shop | Off Site Meeting |