| Drop the Ball | Moving/Going Forward | Niche[s] | Low-Hanging Fruit | |
| Best Practice | Emerging markets | Differentiation | Customer Facing | Reinvigorate |
| Deep dive | Experiences | BUZZWORD BINGO (free square) | Customer Oriented | Win-win |
| Communication | Impact[ful] | Herding Cats | Ownership | Robust |
| Raising the Bar | Cascade Graph | Collaborate / Collaboration | Granular | Burn rate |
| Followup | Agenda | Sustainable / Sustainability | Brand[ing] | |
| Reactivation | Patent | Experiences | Level Set | Performance |
| Customer Facing | Fast Track | BUZZWORD BINGO (free square) | Think Outside the Box | Run it up the flagpole |
| Business Opportunity | Solution(s) | Green | Time to Market | Intellectual Property |
| Target Audience | Herding Cats | Vision statement | Drink the Kool-Aid | Customer Service |