| Sticky-ness | Reverse Engineer | Off-line | Secret sauce | Level Set |
| Milestone | Hardball | Soup to nuts 24/7 | Non-Traditional Management | Empower[ment] |
| Buzz | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Innovation / Innovated | Reuse / Reusability |
| Virtual / Virtualization | Application Service Provider (ASP) | Automated | Drill Down | Benchmark |
| Customer Facing | Ball Park | Asset[s] | Business Opportunity | Target Audience |
| Goal[s] | Marketing / Promotional Collateral | Data Driven | Workshop | Niche[s] |
| User Friendly | Touchpoints | Issues | Best of Breed | No-Brainer |
| Search Engine Optimization | Reinvent[ing] the wheel | BUZZWORD BINGO (free square) | Basically | Call to Action |
| Cascade Graph | Flexibility | ETA | E-tailers | On The Same Page |
| Core Competency / Core Competencies | Vision statement | Turnkey | Elevator pitch | Top Of The Game |