| Diversity | Integration | Core Competency / Core Competencies | Landing Page[s] | Grow |
| Virtual / Virtualization | Circle Back | Goal[s] | Flexibility | Objectives |
| Metrics | Deep dive | BUZZWORD BINGO (free square) | Traction | Back to the drawing board |
| Cost | Tailwind[s] | Success | Deploy | Market Leader |
| Cutting Edge | Reconfigure | Data Driven | Capacity | Personalization |
| Go Public | Eyeballs | E-business | Goal oriented | Asset[s] |
| Circle Back | E-tailers | Level Set | Sales Driven | Utilize |
| Reach out | Discovery | BUZZWORD BINGO (free square) | Ball Park | Upside |
| Market Window | Guidance | Scope | Competitive | Back-end |
| Low-Hanging Fruit | Agenda | Touchpoints | Promotion | In a Nutshell |