| Benefit analysis | Customer Centric | Call to Action | Brain Storm / Mind Shower | Compelling |
| Differentiation | Elevator pitch | Cutting Edge | Workshop | Communication |
| Sustainable / Sustainability | A-B Testing | BUZZWORD BINGO (free square) | Double down | User Friendly |
| Exposure | Robust | Buzz | Optimization | Back to the drawing board |
| Policy[ies] | At the end of the day | Phase | E-tailers | Performance |
| Network[ing] | Competitive | Offline | Cross Sell | Mindset |
| Total Quality [or] Quality Driven | Vertical Market | Data Driven | Robust | Viral |
| Call to Action | Google Juice | BUZZWORD BINGO (free square) | Run the Numbers | Team Building |
| Workflow | Eyeballs | Restructuring | Traction | No-Brainer |
| Return on Investment (ROI) | Phase | Convergent | Braindump | Go to market |