| Drop the Ball | Circle Back | Off the Shelf | Optimization | Bottom Line |
| E-tailers | Integration | Touchpoints | Reconfigure | Out Source |
| Perspective | Mindset | BUZZWORD BINGO (free square) | Process | Conversion |
| Level Set | Due dilligence | Strategic | Initial Assessment | Customer Oriented |
| Customer Service | Circle the wagons | Fast Track | Back-end | Top Of The Game |
| Touch Base | Paradigm | Win-win | Turnkey | Expectations |
| Gap Analysis | Walk the Talk | Reswizzle | Sustainable | Total Cost of Ownership (TCO) |
| Critical Path / Issue | Restructuring | BUZZWORD BINGO (free square) | Go to market | Goal[s] |
| Reactivation | Synergy / Synergies | Best of Breed | Reinvent[ing] the wheel | |
| Target Audience | Measurement | Timeline(s) | Targeted | Flexibility |