| Google Juice | Integration | Pipeline | Targeted | Promotion |
| Reinvent[ing] the wheel | Reverse Engineer | Patent | Technologies | Herding Cats |
| Web 2.0 / 3.0 | Landing Page[s] | BUZZWORD BINGO (free square) | Gap Analysis | Pushback |
| Process | Hardball | Convergent | Paradigm | Market Leader |
| Back to the drawing board | Issues | Best of Breed | Omnichannel / Cross Channel | B2B |
| Out of the [Box | Loop] | B2B | Traction | Viral | 30,000 foot view |
| Sustainable / Sustainability | Back to the drawing board | Benchmark | Prioritized | One Stop Shop |
| Cutting Edge | Reuse / Reusability | BUZZWORD BINGO (free square) | Measurement | Reinvigorate |
| Reactivation | Soup to nuts 24/7 | Popup | Prototype | Go Public |
| Performance | Customer Facing | Backward Compatible | Legacy | Run the Numbers |