| Sustainable | Project | Bottom up | Ball Park | |
| Best Practice | Leverage | Engage | Time to Market | Grow |
| Wow Factor | Deadlines | BUZZWORD BINGO (free square) | Resource[s] | Secret sauce |
| Lean In | Initial Assessment | Big Picture | New Economy | Back to the drawing board |
| Landing Page[s] | Challenge[s] | Laser-focused | Value | Team Building |
| Ball Park | Reconfigure | Prioritized | Off the Shelf | Lead The Field / Occupy The Field |
| Streamline | Omnichannel / Cross Channel | Phase | Personalization | Demographic |
| Team Building | Aggregate | BUZZWORD BINGO (free square) | Mission Critical | Goal oriented |
| Focused | Pipeline | Workshop | Low-Hanging Fruit | Red Flag |
| Deploy | Strategic | Off-line | Heavy lifting | Reuse / Reusability |