| Go Public | Mindset | Expectations | Diversity | Conversation |
| Content Management | High-Level | Relevance | Drink the Kool-Aid | Phase |
| Lean In | Reverse Engineer | BUZZWORD BINGO (free square) | Open Source | Cutting Edge |
| At the end of the day | Strategize | Time to Market | Optimization | Segment |
| Real-Time | Impact[ful] | Google Juice | Initial Assessment | Team Building |