| Game Plan | Patent | Vertical Market | Return on Investment (ROI) | Road map |
| Negotiated | Market Leader | Customer Oriented | Resource[s] | Content Management |
| Partner | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Granular | Elephant in the room |
| Multitask[ing] | End to end | Run it up the flagpole | First to market | Win-win |
| Etched in Stone | Dashboard | Cadence Call | Ecosystem | Expectations |