| Measurement | Viral | Bottom up | Project | Strategic |
| Growth | Sustainable / Sustainability | Communication | Reinvent[ing] the wheel | Data Driven |
| Success | Elevator pitch | BUZZWORD BINGO (free square) | That being said / Having said that | Level Set |
| On the back end | Technologies | Niche[s] | User Friendly | Scale |
| Scenario[s] | Solution(s) | Tailwind[s] | Cost |