| Bottom Line | Red Flag | Drill Down | Go to market | Cutting Edge |
| Network[ing] | Flexibility | Optimization | Tailwind[s] | Monetize |
| Search Engine Optimization | Functionality | BUZZWORD BINGO (free square) | Circle the wagons | Brand[ing] |
| Sustainable | Pipeline | Ramp Up | Portfolio | Targeted |
| Agnostic | Statement of Work (SOW) | Focused | Customer Service | Ownership |