| Virtual / Virtualization | Negotiated | Skill set(s) | Conversation | Strategic |
| Core Competency / Core Competencies | Diversity | Workflow | Burn rate | Metrics |
| Hardball | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Brand[ing] | Segment |
| Landing Page[s] | Off the Shelf | Customer Facing | Wow Factor | Seamless |
| Market Window | Scale | Out of the [Box | Loop] | Prototype | Restructuring |