| Pushback | Out of the [Box | Loop] | Elevator pitch | Reuse / Reusability | Level Playing Field |
| Virtual / Virtualization | Business Opportunity | Demographic | Asset[s] | Deadlines |
| Compelling | Competitive | BUZZWORD BINGO (free square) | Drop the Ball | Prototype |
| Lead The Field / Occupy The Field | 30,000 foot view | Conversion | Downsize | Ramp Up |
| Knowledge Transfer | Deep dive | Deploy | Turnkey | Cascade Graph |