| Gap Analysis | Aggregate | Market Window | On Board | Tasked |
| Challenge[s] | Think Outside the Box | Business Plan | Transformative | Application Service Provider (ASP) |
| Best of Breed | Fault Tolerant | BUZZWORD BINGO (free square) | Content Management | Hardball |
| Initial Assessment | Go Public | Relevance | Top Of The Game | Guidance |
| Due dilligence | Google Juice | Experiences | Revenue | Workshop |