| Content Management | Tasked | No-Brainer | Statement of Work (SOW) | Win-win |
| Milestone | Communication | Eyeballs | Marketing / Promotional Collateral | Discovery |
| Re-engagement | Mission Critical | BUZZWORD BINGO (free square) | Segment | Conversion |
| Traction | Prioritized | Functionality | High-Level | Bottom Line |
| Touch Base | Sustainable | One to one | Bottom up | Dashboard |