| Up-Sell | Segment | Followup | Game Plan | Agenda |
| Virtual / Virtualization | User Friendly | Non-Traditional Management | Sticky-ness | Cutting Edge |
| E-business | Monetize | BUZZWORD BINGO (free square) | Exposure | Goal oriented |
| Turnkey | Promotion | Resource[s] | Bandwidth | Policy[ies] |
| Portfolio | Experiences | Drill Down | Technologies | Dashboard |