| Eyeballs | Data Driven | Workshop | Pipeline | Goal[s] |
| Measurement | Revenue | Negotiated | Off Site Meeting | Fault Tolerant |
| Circle Back | Web 2.0 / 3.0 | BUZZWORD BINGO (free square) | A-B Testing | Offline |
| B2B | Sales Driven | Backward Compatible | Green | Value |
| Flexibility | Initial Assessment | Issues | Deadlines | E-tailers |