| Granular | Success | A-B Testing | Call to Action | Touchpoints |
| Prioritized | Dynamic | Viral | Turnkey | Out Source |
| Goal[s] | Transformative | BUZZWORD BINGO (free square) | Customer Facing | Circle Back |
| Cross Sell | Red Flag | Conversion | Paradigm | Target Audience |
| Moving/Going Forward | Vision statement | Pushback | Upside | Differentiation |