| Heavy lifting | Control Group | Revisit | Deploy | Reverse Engineer |
| Convergent | Data Mining | Reuse / Reusability | Customer Relationship Management (CRM) | Red Flag |
| Optimization | Mindset | BUZZWORD BINGO (free square) | Brand[ing] | Experiences |
| Quick win | Low-Hanging Fruit | Moving/Going Forward | Skill set(s) | Herding Cats |
| Personalization | Go Public | Double down | Technologies | Sales Driven |