| Deep dive | Scale | Eyeballs | Business Opportunity | Market Window |
| Back-end | Communication | Control Group | Demographic | Seamless |
| Content Management | Benefit analysis | BUZZWORD BINGO (free square) | Real-Time | Collaborate / Collaboration |
| No-Brainer | Return on Investment (ROI) | Pushback | Measurement | Bottom up |
| Customer Oriented | Heavy lifting | Process | Downsize | Emerging markets |