| Deliverable[s] | Raising the Bar | Challenge[s] | Streamline | Reuse / Reusability |
| Return on Investment (ROI) | Customer Service | Secret sauce | First to market | Strategize |
| Cross Sell | Initial Assessment | BUZZWORD BINGO (free square) | Traction | Popup |
| Ownership | Impact[ful] | Google Juice | Sales Driven | Emerging markets |
| Go Live | Dynamic | Technologies | Omnichannel / Cross Channel | Service Oriented |