| Google Juice | Return on Investment (ROI) | Sales Driven | Reswizzle | Automated |
| Revenue | Go to market | Emerging markets | Measurement | Goal[s] |
| Wow Factor | Circle the wagons | BUZZWORD BINGO (free square) | Deploy | On Board |
| Synergy / Synergies | Patent | Off Site Meeting | Upside | Solution(s) |
| Segment | Walk the Talk | Strategic | Best Practice | Touchpoints |