| Heavy lifting | Promotion | Web 2.0 / 3.0 | Challenge[s] | Relevance |
| Herding Cats | Monoply | First to market | Run the Numbers | |
| Monetize | Compelling | BUZZWORD BINGO (free square) | Initial Assessment | Process |
| Followup | Prototype | Robust | Burn rate | Brand[ing] |
| Discovery | Cross Sell | Market Window | Real-Time | On The Same Page |