| Demographic | Backward Compatible | Expectations | Real-Time | Cutting Edge |
| Green | Brain Storm / Mind Shower | Ownership | Buzz | In a Nutshell |
| Leadership | Mind Share | BUZZWORD BINGO (free square) | Partner | Up-Sell |
| Initial Assessment | Elevator pitch | Strategic | Soup to nuts 24/7 | B2B |
| Action Item / Action It | Focused | On The Same Page | Workshop | Touchpoints |