ScaleDiscoveryLevel Playing FieldBottom upWorkflow
Reach outGoal[s]Web 2.0 / 3.0DownsizeRaising the Bar
ObjectivesCircle the wagonsBUZZWORD BINGO
(free square)
Brand[ing]Network[ing]
OptimizationStrategicFirst to marketSearch Engine OptimizationElephant in the room
StrategyCore Competency / Core CompetenciesRestructuringOmnichannel / Cross ChannelLow-Hanging Fruit
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