| Guidance | Content Management | Band-aid | Patent | Reuse / Reusability |
| Profit[ability] | Growth | Grow | Skill set(s) | Double down |
| Marketing / Promotional Collateral | Customer Oriented | BUZZWORD BINGO (free square) | Drop the Ball | Measurement |
| Braindump | Pipeline | Legacy | Flexibility | Red Flag |
| Integration | Control Group | Top down | Omnichannel / Cross Channel | Revenue |