| Up-Sell | Prototype | Sustainable / Sustainability | Transformative | One Stop Shop |
| Paradigm | Deadlines | Marketing / Promotional Collateral | Google Juice | Robust |
| Walk the Talk | Deep dive | BUZZWORD BINGO (free square) | Upside | High-Level |
| Open Source | Quick win | Pushback | Deploy | Return on Investment (ROI) |
| Facilitate | Out Source | Value | Seamless | Grow |