| Back-end | Vision statement | Business Opportunity | Tailwind[s] | Reconfigure |
| Burn rate | Bottom up | Laser-focused | Customer Oriented | Optimization |
| Innovation / Innovated | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Automated | Data Driven |
| Multitask[ing] | Up to speed | Target Audience | Synergy / Synergies | Red Flag |
| Dynamic | Streamline | Omnichannel / Cross Channel | Soup to nuts 24/7 | Followup |