| Exposure | Cadence Call | Lead The Field / Occupy The Field | Cascade Graph | Client Focus[ed] |
| Best of Breed | Initial Assessment | Big Picture | Think Outside the Box | Portal |
| Scale | Best Practice | BUZZWORD BINGO (free square) | Acquisition | Search Engine Optimization |
| Agenda | Vertical Market | Circle the wagons | 30,000 foot view | Negotiated |
| Guidance | Bandwidth | Turnkey | Reconfigure | Transformative |