| Communication | Reactivation | Level Playing Field | Basically | Leverage |
| Scale | Key Factor / Words | Lead The Field / Occupy The Field | Top down | Search Engine Optimization |
| On the back end | Out Source | BUZZWORD BINGO (free square) | Pipeline | Utilize |
| Data Driven | Lean In | Customer Centric | Sticky-ness | Eyeballs |
| Upside | Patent | Win-win | Solution(s) | Off Site Meeting |