| Double down | Run it up the flagpole | Walk the Talk | Tailwind[s] | Reconfigure |
| A-B Testing | Differentiation | Automated | Drop the Ball | Virtual / Virtualization |
| Retention | Go Live | BUZZWORD BINGO (free square) | Upside | Milestone |
| Etched in Stone | Prototype | Deep dive | Diversity | Total Cost of Ownership (TCO) |
| Best Practice | Reswizzle | Knowledge Base | Herding Cats | Top down |