| Up-Sell | Process | Technologies | Run the Numbers | Pushback |
| Business Opportunity | Reactivation | Front Lines | Walk the Talk | Target Audience |
| On the back end | Off-line | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | High-Level |
| Customer Facing | On Board | Up to speed | Herding Cats | Deliverable[s] |
| Critical Path / Issue | Focused | One to one | Negotiated | Agenda |