| Viral | Client Focus[ed] | Guidance | Cadence Call | Customer Centric |
| Heads up | Conversion | Drop the Ball | Out Source | Up-Sell |
| Promotion | Expectations | BUZZWORD BINGO (free square) | Customer Facing | Out of the [Box | Loop] |
| Landing Page[s] | Automated | Agnostic | Value | Off-line |
| Dynamic | Market Window | Win-win | Engage | Level Playing Field |