| Knowledge Transfer | Ramp Up | Best Practice | Market Window | Basically |
| In a Nutshell | Engage | Niche[s] | Ownership | Vision statement |
| Conversion | Green | BUZZWORD BINGO (free square) | One Stop Shop | Target Audience |
| Success | Win-win | Run it up the flagpole | Metrics | Functionality |
| Soup to nuts 24/7 | Application Service Provider (ASP) | Low-Hanging Fruit | Road map | Core Competency / Core Competencies |