| Go Live | Intellectual Property | Pipeline | Lead The Field / Occupy The Field | Statement of Work (SOW) |
| Up to speed | Mission Critical | High-Level | Exposure | Data Mining |
| Off-line | Go to market | BUZZWORD BINGO (free square) | Integration | Think Outside the Box |
| Return on Investment (ROI) | Success | Conversation | One to one | Legacy |
| Performance | Basically | Total Cost of Ownership (TCO) | Circle the wagons | Collaborate / Collaboration |