| Project | Heavy lifting | Cadence Call | E-tailers | Innovation / Innovated |
| Client Focus[ed] | E-business | Emerging markets | Revenue | Opportunity |
| Customer Relationship Management (CRM) | Phase | BUZZWORD BINGO (free square) | Brand[ing] | Marketing / Promotional Collateral |
| Metrics | Collaborate / Collaboration | Compelling | Raising the Bar | |
| Action Item / Action It | Deadlines | Knowledge Base | Scale | Streamline |