| One to one | Moving/Going Forward | Etched in Stone | Automated | Value |
| Level Set | Facilitate | Mindset | Agenda | |
| Raising the Bar | Ecosystem | BUZZWORD BINGO (free square) | ETA | Benefit analysis |
| Virtual / Virtualization | Marketing / Promotional Collateral | Focused | Buzz | Business Opportunity |
| Offline | Content Management | Personalization | Sticky-ness | Leadership |