| Timeline(s) | Restructuring | Circle Back | Soup to nuts 24/7 | Basically |
| Portal | Fault Tolerant | Profit[ability] | Deliverable[s] | Personalization |
| Re-engagement | Brain Storm / Mind Shower | BUZZWORD BINGO (free square) | Go to market | Off the Shelf |
| Popup | Grow | Control Group | Scope | End to end |
| Total Cost of Ownership (TCO) | Goal oriented | Team Player | Market Window | Mindset |