| Performance | Time to Market | Tasked | Metadata | Cross Sell |
| Back to the drawing board | Top down | Negotiated | Personalization | Pushback |
| Demographic | Think Outside the Box | BUZZWORD BINGO (free square) | Granular | Wow Factor |
| Best of Breed | E-commerce | Up-Sell | Virtual / Virtualization | Goal oriented |
| Robust | Leverage | Quick win | Return on Investment (ROI) | Customer Centric |