| Exposure | Acquisition | Revisit | Quick win | Mindset |
| Leverage | Timeline(s) | E-business | Deadlines | Connectivity |
| Reconfigure | Fast Track | BUZZWORD BINGO (free square) | Metrics | Search Engine Optimization |
| Granular | Utilize | Customer Relationship Management (CRM) | Etched in Stone | Cadence Call |
| Policy[ies] | Vertical Market | Cutting Edge | Expectations | Back-end |