| Raising the Bar | Big Picture | Reach out | Buzz | Tailwind[s] |
| Downsize | Issues | Engage | Customer Relationship Management (CRM) | |
| Convergent | Cost | BUZZWORD BINGO (free square) | Intellectual Property | Growth |
| First to market | Double down | Leadership | E-tailers | Personalization |
| Conversation | Transformative | Monetize | Metadata | Off the Shelf |