| Deploy | Application Service Provider (ASP) | Deadlines | Functionality | Leadership |
| Walk the Talk | On Board | Level Playing Field | Back to the drawing board | Promotion |
| Capacity | Re-engagement | BUZZWORD BINGO (free square) | Automated | Eyeballs |
| Touchpoints | Measurement | Project | Return on Investment (ROI) | Drill Down |
| Niche[s] | Emerging markets | Compelling | Cross Sell | Cascade Graph |