| Ecosystem | E-business | That being said / Having said that | Brain Storm / Mind Shower | Exposure |
| Core Competency / Core Competencies | Web 2.0 / 3.0 | Offline | Followup | Go to market |
| Deploy | Mind Share | BUZZWORD BINGO (free square) | Big Picture | Drill Down |
| Level Set | Virtual / Virtualization | Objectives | Marketing / Promotional Collateral | Competitive |
| At the end of the day | Sales Driven | Heads up | Think Outside the Box | Ramp Up |