| Turnkey | Green | That being said / Having said that | Team Player | Functionality |
| Sales Driven | Strategy | Negotiated | Big Picture | Content Management |
| Google Juice | Focused | BUZZWORD BINGO (free square) | Team Building | B2B |
| Raising the Bar | Legacy | Road map | Policy[ies] | Diversity |
| Soup to nuts 24/7 | Data Driven | Ecosystem | Personalization | Pushback |