| Open Source | Brand[ing] | Communication | Business Opportunity | Convergent |
| Statement of Work (SOW) | Elevator pitch | Policy[ies] | Go to market | Agnostic |
| Cutting Edge | Front Lines | BUZZWORD BINGO (free square) | Viral | Team Building |
| Engage | Soup to nuts 24/7 | Leverage | Network[ing] | Strategic |
| Success | B2B | Center of Excellence | ETA | Customer Oriented |