| Mind Share | Big Picture | Compelling | Partner | Downsize |
| Core Competency / Core Competencies | On The Same Page | Cascade Graph | Target Audience | B2B |
| Turnkey | Ecosystem | BUZZWORD BINGO (free square) | Negotiated | Sales Driven |
| E-tailers | Raising the Bar | Customer Oriented | Return on Investment (ROI) | Action Item / Action It |
| In a Nutshell | Moving/Going Forward | Real-Time | Center of Excellence | Control Group |