| Compelling | End to end | Up-Sell | Sustainable | Band-aid |
| On The Same Page | Discovery | Top down | Gap Analysis | Go Public |
| Knowledge Transfer | Connectivity | BUZZWORD BINGO (free square) | E-commerce | Empower[ment] |
| No-Brainer | Deliverable[s] | Off Site Meeting | Conversion | Grow |
| Total Cost of Ownership (TCO) | Cross Sell | Ownership | Non-Traditional Management | Call to Action |