| Market Window | Data Driven | Brand[ing] | Compelling | At the end of the day |
| Landing Page[s] | Synergy / Synergies | Win-win | E-business | Relevance |
| Growth | Pipeline | BUZZWORD BINGO (free square) | Followup | Touchpoints |
| Discovery | Retention | Sticky-ness | Innovation / Innovated | Client Focus[ed] |
| Sustainable / Sustainability | Traction | That being said / Having said that | Front Lines | Metadata |