| Sustainable | Back to the drawing board | Metrics | Relevance | B2B |
| Band-aid | In a Nutshell | Content Management | Communication | Lean In |
| Innovation / Innovated | Up to speed | BUZZWORD BINGO (free square) | Workshop | Secret sauce |
| Client Focus[ed] | Walk the Talk | Wow Factor | Pipeline | 30,000 foot view |
| Go Live | Competitive | Timeline(s) | Out Source | Promotion |