| Proactive | Moving/Going Forward | Business Opportunity | Promotion | Viral |
| Top Of The Game | Metadata | Asset[s] | Pipeline | Non-Traditional Management |
| Reactivation | Market Leader | BUZZWORD BINGO (free square) | Critical Path / Issue | Capacity |
| Go Public | Upside | Hardball | Partner | Utilize |
| Customer Centric | Back-end | Reach out | Run the Numbers | Granular |