| B2B | Monoply | Viral | Reuse / Reusability | Big Picture |
| Go Live | Success | Content Management | Circle the wagons | Call to Action |
| Capacity | Retention | BUZZWORD BINGO (free square) | Cost | Burn rate |
| Tailwind[s] | Go to market | Reswizzle | Mission Critical | End to end |
| Demographic | Targeted | Control Group | Diversity | Timeline(s) |