| Red Flag | Customer Service | Raising the Bar | Pipeline | Call to Action |
| Niche[s] | Downsize | Total Quality [or] Quality Driven | Policy[ies] | Value |
| Up to speed | Customer Centric | BUZZWORD BINGO (free square) | Wow Factor | Pushback |
| Initial Assessment | Aggregate | Reinvigorate | Revenue | Relevance |
| Scale | Conversion | E-business | Buzz | Proactive |