| Walk the Talk | Target Audience | Acquisition | Connectivity | Center of Excellence |
| Reuse / Reusability | Scale | B2B | Critical Path / Issue | One Stop Shop |
| Statement of Work (SOW) | Bottom up | BUZZWORD BINGO (free square) | Red Flag | On the back end |
| Downsize | Growth | Time to Market | Followup | Ramp Up |
| Game Plan | Ball Park | Reinvent[ing] the wheel | Metadata | Performance |