| Sustainable / Sustainability | On Board | Agenda | Retention | Burn rate |
| Pipeline | Monoply | Empower[ment] | Circle Back | Reactivation |
| One to one | Soup to nuts 24/7 | BUZZWORD BINGO (free square) | Back to the drawing board | Leverage |
| Customer Oriented | Opportunity | Prototype | Basically | E-business |
| Leadership | Legacy | Network[ing] | Search Engine Optimization | Growth |