| Traction | Discovery | Game Plan | Niche[s] | Tasked |
| Critical Path / Issue | Out Source | Off-line | Viral | Ramp Up |
| Network[ing] | Customer Centric | BUZZWORD BINGO (free square) | Upside | Downsize |
| Market Leader | Conversation | Reach out | Application Service Provider (ASP) | Best of Breed |
| Success | Metrics | Revisit | Win-win | Emerging markets |