| Segment | Expectations | Diversity | Drink the Kool-Aid | No-Brainer |
| Monetize | Lean In | Bottom up | Game Plan | Cascade Graph |
| Emerging markets | Automated | BUZZWORD BINGO (free square) | Niche[s] | Robust |
| Strategic | Wow Factor | Target Audience | Win-win | Grow |
| Center of Excellence | Convergent | Resource[s] | E-business | Functionality |