| Discovery | A-B Testing | Best Practice | Segment | Technologies |
| End to end | Flexibility | Cross Sell | Reconfigure | E-tailers |
| Vertical Market | Paradigm | BUZZWORD BINGO (free square) | Agenda | Reverse Engineer |
| Emerging markets | Fault Tolerant | Patent | Resource[s] | Collaborate / Collaboration |
| Drop the Ball | Out Source | Portfolio | Red Flag | Market Leader |