| Return on Investment (ROI) | Ramp Up | Grow | Low-Hanging Fruit | Competitive |
| Omnichannel / Cross Channel | Customer Centric | Turnkey | At the end of the day | Brain Storm / Mind Shower |
| B2B | Policy[ies] | BUZZWORD BINGO (free square) | Agenda | Milestone |
| Collaborate / Collaboration | Strategy | ETA | Innovation / Innovated | Fault Tolerant |
| Differentiation | Goal[s] | Solution(s) | Wow Factor | Diversity |