| Run it up the flagpole | Skill set(s) | Business Plan | B2B | Relevance |
| Portal | Partner | Patent | Elevator pitch | Milestone |
| Compelling | Synergy / Synergies | BUZZWORD BINGO (free square) | ETA | Leadership |
| Drink the Kool-Aid | Go Live | Backward Compatible | Functionality | Fast Track |
| Exposure | Cross Sell | Profit[ability] | Real-Time | Monoply |