| Go Live | Asset[s] | Total Cost of Ownership (TCO) | Upside | Initial Assessment |
| Metadata | Critical Path / Issue | Optimization | Patent | Sticky-ness |
| Differentiation | Engage | BUZZWORD BINGO (free square) | On the back end | Herding Cats |
| Monoply | B2B | Business Opportunity | Bandwidth | Scenario[s] |
| Landing Page[s] | Sustainable | Prototype | Turnkey | A-B Testing |