| Top down | At the end of the day | Followup | Client Focus[ed] | Knowledge Transfer |
| Retention | Open Source | Synergy / Synergies | Turnkey | Drop the Ball |
| Bottom up | Critical Path / Issue | BUZZWORD BINGO (free square) | Impact[ful] | First to market |
| Streamline | Quick win | A-B Testing | Objectives | Value |
| Focused | Transformative | Segment | Monoply | Offline |