| Action Item / Action It | Business Plan | Level Set | Buzz | Granular |
| Portfolio | One to one | Total Cost of Ownership (TCO) | Timeline(s) | Off-line |
| Process | ETA | BUZZWORD BINGO (free square) | Reverse Engineer | Hardball |
| Real-Time | Quick win | Deploy | Knowledge Transfer | Statement of Work (SOW) |
| Ownership | E-business | Etched in Stone | Growth | Emerging markets |