| New Economy | Elephant in the room | Impact[ful] | Deploy | Sustainable |
| Patent | Client Focus[ed] | Strategic | Acquisition | E-tailers |
| Raising the Bar | Timeline(s) | BUZZWORD BINGO (free square) | Cost | Big Picture |
| One Stop Shop | Top Of The Game | Critical Path / Issue | No-Brainer | Ownership |
| Top down | Service Oriented | Think Outside the Box | Opportunity | Integration |