| Off-line | Transformative | Agnostic | Leverage | Technologies |
| Best of Breed | Control Group | Profit[ability] | Customer Centric | Challenge[s] |
| Seamless | Data Driven | BUZZWORD BINGO (free square) | Sticky-ness | Reverse Engineer |
| Workshop | Impact[ful] | Circle Back | ETA | Dynamic |
| B2B | Viral | Personalization | Agenda | Back-end |