| Content Management | Cascade Graph | Eyeballs | Strategy | Target Audience |
| Backward Compatible | Revenue | Ownership | Customer Facing | Deadlines |
| Think Outside the Box | Quick win | BUZZWORD BINGO (free square) | Return on Investment (ROI) | Brand[ing] |
| E-tailers | Customer Relationship Management (CRM) | One Stop Shop | Search Engine Optimization | Grow |
| B2B | Benefit analysis | E-business | Customer Centric | Aggregate |