| Sales Driven | Business Plan | Heads up | Level Playing Field | Customer Centric |
| Multitask[ing] | Best of Breed | Brand[ing] | Game Plan | Go to market |
| Retention | Optimization | BUZZWORD BINGO (free square) | Drink the Kool-Aid | Advantage |
| Service Oriented | Fast Track | Run the Numbers | Vertical Market | Drop the Ball |
| Policy[ies] | Targeted | Network[ing] | Omnichannel / Cross Channel | Revenue |