| Phase | Workflow | Road map | Upside | Braindump |
| Restructuring | Web 2.0 / 3.0 | Mission Critical | Reactivation | Tailwind[s] |
| Quick win | Niche[s] | BUZZWORD BINGO (free square) | Conversation | Personalization |
| Functionality | Success | Top Of The Game | Client Focus[ed] | Agnostic |
| Intellectual Property | That being said / Having said that | Leadership | Discovery | Return on Investment (ROI) |