| Real-Time | Mission Critical | Ramp Up | Secret sauce | Off-line |
| Functionality | Convergent | Pipeline | Marketing / Promotional Collateral | Policy[ies] |
| Process | That being said / Having said that | BUZZWORD BINGO (free square) | Emerging markets | Sales Driven |
| New Economy | Business Plan | Statement of Work (SOW) | Diversity | Segment |
| Downsize | Personalization | Dynamic | Out of the [Box | Loop] | Etched in Stone |