| Key Factor / Words | Growth | Portfolio | Re-engagement | Laser-focused |
| On the back end | Fast Track | Collaborate / Collaboration | Market Leader | Facilitate |
| Leverage | Raising the Bar | BUZZWORD BINGO (free square) | No-Brainer | Basically |
| Off-line | Convergent | Asset[s] | Tailwind[s] | Promotion |
| Bandwidth | Portal | Touch Base | Benefit analysis | Measurement |