| Sales Driven | Partner | Circle Back | Total Cost of Ownership (TCO) | Knowledge Base |
| Scope | Service Oriented | Utilize | Open Source | Out of the [Box | Loop] |
| Diversity | Run the Numbers | BUZZWORD BINGO (free square) | Intellectual Property | Granular |
| Knowledge Transfer | Reswizzle | Grow | Skill set(s) | Application Service Provider (ASP) |
| Scenario[s] | Personalization | Virtual / Virtualization | Sustainable / Sustainability | Targeted |