| Solution(s) | E-tailers | Market Leader | Reswizzle | Value |
| 30,000 foot view | Gap Analysis | Guidance | Innovation / Innovated | Relevance |
| Revenue | Sustainable | BUZZWORD BINGO (free square) | Workshop | Issues |
| Advantage | Paradigm | Asset[s] | Cross Sell | Differentiation |
| Go to market | Cascade Graph | At the end of the day | That being said / Having said that | Sustainable / Sustainability |