| Perspective | Offline | ETA | Acquisition | Brain Storm / Mind Shower |
| Open Source | Reuse / Reusability | Capacity | Reinvent[ing] the wheel | Reactivation |
| Issues | Green | BUZZWORD BINGO (free square) | Best of Breed | Raising the Bar |
| Brand[ing] | Asset[s] | Strategic | Lean In | Conversion |
| Optimization | Ramp Up | Center of Excellence | Core Competency / Core Competencies | Prototype |