| Deadlines | Mindset | Restructuring | Mind Share | Up-Sell |
| Flexibility | Hardball | Open Source | No-Brainer | Action Item / Action It |
| Customer Relationship Management (CRM) | Off the Shelf | BUZZWORD BINGO (free square) | Emerging markets | Service Oriented |
| Diversity | Landing Page[s] | Targeted | Cross Sell | Benchmark |
| Growth | Out Source | New Economy | Proactive | Run it up the flagpole |