| Web 2.0 / 3.0 | Ecosystem | E-tailers | No-Brainer | Diversity |
| Solution(s) | Circle the wagons | Big Picture | Cascade Graph | Open Source |
| Relevance | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Leadership | At the end of the day |
| Eyeballs | Gap Analysis | Elevator pitch | On The Same Page | Agenda |
| Green | Ball Park | Policy[ies] | Business Opportunity | Re-engagement |