| Non-Traditional Management | Herding Cats | Perspective | Run it up the flagpole | Ownership |
| Guidance | Omnichannel / Cross Channel | Tailwind[s] | Customer Centric | Customer Relationship Management (CRM) |
| Measurement | Project | BUZZWORD BINGO (free square) | Followup | Data Driven |
| Ramp Up | Connectivity | Laser-focused | Knowledge Base | Green |
| Reach out | Go Public | Diversity | Competitive | Basically |