| Deep dive | Mindset | Differentiation | Transformative | Leverage |
| Goal oriented | Drill Down | Granular | Data Mining | Capacity |
| Fault Tolerant | Negotiated | BUZZWORD BINGO (free square) | Phase | Market Window |
| Network[ing] | Cutting Edge | Cross Sell | Reuse / Reusability | Burn rate |
| Turnkey | Process | Relevance | E-business | Collaborate / Collaboration |