| Challenge[s] | Communication | Prototype | Technologies | Center of Excellence |
| Fast Track | Restructuring | Content Management | Reinvent[ing] the wheel | Perspective |
| Grow | Conversation | BUZZWORD BINGO (free square) | Goal oriented | Negotiated |
| Connectivity | Conversion | Client Focus[ed] | E-tailers | ETA |
| 30,000 foot view | Go Live | Revisit | Deliverable[s] | Granular |