| Return on Investment (ROI) | Mind Share | Scope | Real-Time | Pipeline |
| Engage | Drink the Kool-Aid | Target Audience | Knowledge Transfer | Profit[ability] |
| Heads up | Workflow | BUZZWORD BINGO (free square) | Sales Driven | Elephant in the room |
| Opportunity | Phase | Action Item / Action It | Due dilligence | Multitask[ing] |
| Pushback | Game Plan | Upside | Back to the drawing board | Touch Base |