| Asset[s] | Metrics | Downsize | Monetize | Braindump |
| Demographic | Brain Storm / Mind Shower | Deep dive | Aggregate | Back-end |
| Wow Factor | Ecosystem | BUZZWORD BINGO (free square) | Connectivity | B2B |
| Top down | Double down | Technologies | Drink the Kool-Aid | Omnichannel / Cross Channel |
| Targeted | Application Service Provider (ASP) | Leadership | Lean In | Emerging markets |