| Etched in Stone | Experiences | Low-Hanging Fruit | Collaborate / Collaboration | Downsize |
| Drill Down | Cost | Circle Back | Lean In | Strategy |
| Perspective | Workshop | BUZZWORD BINGO (free square) | Prototype | Search Engine Optimization |
| Metadata | Capacity | Run it up the flagpole | E-business | Non-Traditional Management |
| Lead The Field / Occupy The Field | Aggregate | Go Live | Tailwind[s] | Scenario[s] |