| Mission Critical | Timeline(s) | Hardball | Offline | E-tailers |
| Collaborate / Collaboration | Initial Assessment | Front Lines | Drill Down | Fast Track |
| Workflow | Strategize | BUZZWORD BINGO (free square) | Impact[ful] | Due dilligence |
| Traction | Ramp Up | Web 2.0 / 3.0 | Best Practice | Gap Analysis |
| Deliverable[s] | Measurement | Upside | On The Same Page | Goal[s] |