| Win-win | Omnichannel / Cross Channel | Deep dive | Drill Down | Focused |
| Monetize | Scenario[s] | Measurement | Phase | Discovery |
| Pipeline | Seamless | BUZZWORD BINGO (free square) | Strategic | Empower[ment] |
| Negotiated | Road map | Technologies | E-business | Touch Base |
| Issues | Backward Compatible | Wow Factor | Control Group | Dynamic |