| Sticky-ness | Tailwind[s] | Reswizzle | Off the Shelf | Retention |
| Heads up | Marketing / Promotional Collateral | Innovation / Innovated | Guidance | In a Nutshell |
| Connectivity | Reinvent[ing] the wheel | BUZZWORD BINGO (free square) | Return on Investment (ROI) | ETA |
| Backward Compatible | Functionality | On The Same Page | Open Source | Brain Storm / Mind Shower |
| Robust | Metrics | Raising the Bar | 30,000 foot view | Workflow |