| Connectivity | Differentiation | Timeline(s) | Granular | Drill Down |
| Sticky-ness | Project | Compelling | E-commerce | Robust |
| No-Brainer | Red Flag | BUZZWORD BINGO (free square) | Total Cost of Ownership (TCO) | Milestone |
| Lean In | Technologies | Content Management | Success | Scenario[s] |
| Vision statement | Backward Compatible | At the end of the day | Circle Back | Reswizzle |