| Restructuring | Cost | Top down | ETA | Competitive |
| Application Service Provider (ASP) | Project | Level Playing Field | Aggregate | A-B Testing |
| E-tailers | In a Nutshell | BUZZWORD BINGO (free square) | Reverse Engineer | Real-Time |
| Top Of The Game | Search Engine Optimization | Challenge[s] | Flexibility | 30,000 foot view |
| On Board | Gap Analysis | Circle the wagons | Moving/Going Forward | Go Public |