| Sustainable / Sustainability | User Friendly | Seamless | Offline | Service Oriented |
| Prototype | Run the Numbers | Agenda | Level Playing Field | Reverse Engineer |
| Game Plan | Legacy | BUZZWORD BINGO (free square) | Bottom up | Fast Track |
| Basically | Downsize | Best of Breed | Etched in Stone | Double down |
| ETA | Value | Ramp Up | Experiences | Deploy |