| Reinvent[ing] the wheel | Exposure | Performance | Data Driven | Secret sauce |
| Application Service Provider (ASP) | Herding Cats | Compelling | Pushback | Eyeballs |
| Communication | Cost | BUZZWORD BINGO (free square) | Best Practice | Control Group |
| Strategize | Walk the Talk | Scenario[s] | Run the Numbers | Customer Oriented |
| Challenge[s] | Benchmark | Grow | Issues | Braindump |