| Opportunity | Acquisition | Guidance | That being said / Having said that | Non-Traditional Management |
| Secret sauce | Client Focus[ed] | Cost | Initial Assessment | Technologies |
| Bottom Line | Herding Cats | BUZZWORD BINGO (free square) | Paradigm | Walk the Talk |
| A-B Testing | Brain Storm / Mind Shower | Buzz | Vertical Market | Call to Action |
| Conversation | Go Live | Total Quality [or] Quality Driven | Perspective | Team Building |