| Acquisition | Revisit | Search Engine Optimization | Vertical Market | 30,000 foot view |
| Real-Time | Emerging markets | Double down | A-B Testing | Leverage |
| Knowledge Base | Monetize | BUZZWORD BINGO (free square) | Dynamic | One Stop Shop |
| Circle Back | Negotiated | Reconfigure | Business Opportunity | Deliverable[s] |
| Objectives | Perspective | Buzz | Herding Cats | Streamline |