| Up to speed | Scenario[s] | Drink the Kool-Aid | Front Lines | Customer Centric |
| Off-line | Goal[s] | Touchpoints | Eyeballs | Elevator pitch |
| Pipeline | End to end | BUZZWORD BINGO (free square) | Ball Park | Partner |
| E-tailers | Key Factor / Words | Ownership | Monoply | Offline |
| Asset[s] | Mind Share | Walk the Talk | Open Source | Scope |