| Business Plan | That being said / Having said that | Proactive | Sustainable | Metadata |
| Cost | Off the Shelf | Monetize | One Stop Shop | On The Same Page |
| Application Service Provider (ASP) | Green | BUZZWORD BINGO (free square) | At the end of the day | Agnostic |
| Innovation / Innovated | Challenge[s] | Cadence Call | Lead The Field / Occupy The Field | Synergy / Synergies |
| Ecosystem | Discovery | Gap Analysis | Experiences | Strategy |