| Proactive | Benchmark | Differentiation | Sustainable / Sustainability | Center of Excellence |
| User Friendly | Portal | Drink the Kool-Aid | Soup to nuts 24/7 | Big Picture |
| Metadata | Workshop | BUZZWORD BINGO (free square) | Deadlines | Leverage |
| Revenue | Conversion | Burn rate | Strategy | Red Flag |
| Relevance | Discovery | Asset[s] | Reverse Engineer | Focused |