| Level Playing Field | Fault Tolerant | Open Source | Run it up the flagpole | Business Plan |
| Retention | Non-Traditional Management | Guidance | Bottom Line | E-business |
| Knowledge Base | Critical Path / Issue | BUZZWORD BINGO (free square) | Segment | Lead The Field / Occupy The Field |
| Statement of Work (SOW) | One Stop Shop | Downsize | Eyeballs | A-B Testing |
| Communication | Real-Time | Landing Page[s] | Demographic | Walk the Talk |