| Personalization | Ecosystem | Critical Path / Issue | Strategy | Lean In |
| E-business | Virtual / Virtualization | Legacy | Real-Time | Tailwind[s] |
| Focused | Drop the Ball | BUZZWORD BINGO (free square) | Diversity | Optimization |
| Upside | Soup to nuts 24/7 | Transformative | Omnichannel / Cross Channel | Red Flag |
| Tasked | Aggregate | Gap Analysis | Off-line | Portal |