| Best of Breed | Mission Critical | Lean In | Opportunity | Agnostic |
| Timeline(s) | Monetize | Benefit analysis | B2B | Sales Driven |
| Elephant in the room | Business Opportunity | BUZZWORD BINGO (free square) | Acquisition | Back-end |
| Popup | Landing Page[s] | Initial Assessment | First to market | Traction |
| Paradigm | Workshop | Heavy lifting | Top Of The Game | Value |