| Leadership | Customer Centric | On the back end | Scenario[s] | Business Opportunity |
| Followup | Goal[s] | Up-Sell | Critical Path / Issue | Buzz |
| Sustainable | Band-aid | BUZZWORD BINGO (free square) | Tailwind[s] | Benefit analysis |
| Metadata | Workflow | Project | Utilize | Functionality |
| Mission Critical | Ecosystem | Off the Shelf | Advantage | Monetize |