| Reconfigure | Revisit | Acquisition | Low-Hanging Fruit | Center of Excellence |
| Resource[s] | Search Engine Optimization | First to market | Data Mining | Retention |
| On the back end | Top Of The Game | BUZZWORD BINGO (free square) | Go Live | Experiences |
| Quick win | E-tailers | Customer Relationship Management (CRM) | Herding Cats | Pipeline |
| Fault Tolerant | Basically | E-business | No-Brainer | Seamless |