| Ownership | Think Outside the Box | Compelling | Open Source | Network[ing] |
| Upside | E-tailers | Go Live | Circle the wagons | Automated |
| High-Level | Mission Critical | BUZZWORD BINGO (free square) | Client Focus[ed] | Elevator pitch |
| Dashboard | Deploy | Leadership | Go to market | Prioritized |
| Backward Compatible | Promotion | Leverage | Pipeline | Experiences |