| Reswizzle | Project | Robust | On The Same Page | A-B Testing |
| Walk the Talk | Core Competency / Core Competencies | Technologies | Marketing / Promotional Collateral | Metadata |
| Workshop | Secret sauce | BUZZWORD BINGO (free square) | Tasked | Legacy |
| Target Audience | Mission Critical | Customer Oriented | Dynamic | Leverage |
| Reinvent[ing] the wheel | Sales Driven | Functionality | That being said / Having said that | Braindump |