| Burn rate | Proactive | Customer Facing | Innovation / Innovated | Vertical Market |
| Profit[ability] | Open Source | Sustainable | Monoply | Monetize |
| Scenario[s] | Discovery | BUZZWORD BINGO (free square) | Technologies | Real-Time |
| Followup | Marketing / Promotional Collateral | Milestone | Re-engagement | Robust |
| Leadership | Benchmark | Connectivity | E-tailers | Secret sauce |