| Customer Oriented | Emerging markets | Reinvigorate | Promotion | Workflow |
| Opportunity | Conversation | Reactivation | Metadata | Open Source |
| Ball Park | Vision statement | BUZZWORD BINGO (free square) | Relevance | Tailwind[s] |
| Streamline | Ecosystem | Differentiation | Scenario[s] | Cost |
| Restructuring | Segment | Eyeballs | On the back end | Objectives |