| Objectives | Big Picture | Backward Compatible | E-business | Exposure |
| Relevance | Level Set | Transformative | Focused | Patent |
| Project | Brand[ing] | BUZZWORD BINGO (free square) | Raising the Bar | Prototype |
| Game Plan | Knowledge Base | Search Engine Optimization | Customer Relationship Management (CRM) | Negotiated |
| Granular | Lead The Field / Occupy The Field | Traction | Workflow | Data Driven |