| Bottom Line | No-Brainer | Go Public | Leadership | Goal oriented |
| Personalization | Deadlines | Value | Goal[s] | Heavy lifting |
| Game Plan | Proactive | BUZZWORD BINGO (free square) | Band-aid | Walk the Talk |
| Technologies | Capacity | Seamless | Legacy | Metrics |
| Key Factor / Words | Think Outside the Box | Discovery | Impact[ful] | Secret sauce |