| Workflow | Total Cost of Ownership (TCO) | Application Service Provider (ASP) | Wow Factor | Milestone |
| Off Site Meeting | Resource[s] | Guidance | Laser-focused | Dashboard |
| Negotiated | On The Same Page | BUZZWORD BINGO (free square) | Elephant in the room | On the back end |
| Capacity | Issues | Back-end | Robust | Reach out |
| Big Picture | Compelling | Niche[s] | Asset[s] | Cross Sell |