| Integration | Google Juice | B2B | Sticky-ness | Quick win |
| Goal oriented | Strategy | Retention | Deadlines | Negotiated |
| Process | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Reinvigorate | Conversation |
| Engage | Impact[ful] | Prototype | Touchpoints | Re-engagement |
| Solution(s) | Project | Transformative | Return on Investment (ROI) | Offline |