| Advantage | Exposure | Control Group | Challenge[s] | Multitask[ing] |
| That being said / Having said that | Total Cost of Ownership (TCO) | Restructuring | Opportunity | Ball Park |
| Ecosystem | Timeline(s) | BUZZWORD BINGO (free square) | Personalization | Ownership |
| One Stop Shop | Business Opportunity | Guidance | Cutting Edge | Policy[ies] |
| Go Public | Circle the wagons | Aggregate | New Economy | Call to Action |