| Target Audience | Vertical Market | Goal[s] | Time to Market | Functionality |
| Hardball | Viral | Fault Tolerant | Relevance | Robust |
| That being said / Having said that | Landing Page[s] | BUZZWORD BINGO (free square) | Exposure | Gap Analysis |
| Burn rate | Prototype | In a Nutshell | Green | Segment |
| Compelling | Dynamic | Strategy | E-commerce | Reinvent[ing] the wheel |