| Aggregate | Team Building | Top down | Turnkey | E-business |
| That being said / Having said that | Phase | Brand[ing] | Synergy / Synergies | Deep dive |
| First to market | No-Brainer | BUZZWORD BINGO (free square) | Issues | Bandwidth |
| Scope | Sales Driven | Ecosystem | Drink the Kool-Aid | Measurement |
| Gap Analysis | Differentiation | High-Level | Out Source | Perspective |