| Game Plan | Automated | Streamline | Total Quality [or] Quality Driven | Engage |
| Heavy lifting | Compelling | Phase | Mindset | Key Factor / Words |
| Reinvent[ing] the wheel | Elephant in the room | BUZZWORD BINGO (free square) | A-B Testing | Circle the wagons |
| Business Opportunity | 30,000 foot view | Brand[ing] | Knowledge Base | Content Management |
| Fast Track | Customer Relationship Management (CRM) | Elevator pitch | Brain Storm / Mind Shower | Cutting Edge |