| Statement of Work (SOW) | Objectives | E-commerce | Policy[ies] | Strategy |
| Transformative | Profit[ability] | E-business | Viral | Raising the Bar |
| Double down | Targeted | BUZZWORD BINGO (free square) | Timeline(s) | Bottom Line |
| Action Item / Action It | Metrics | Partner | Buzz | Virtual / Virtualization |
| Robust | Restructuring | Top down | One Stop Shop | Milestone |