| Band-aid | Demographic | Level Playing Field | Granular | Best Practice |
| First to market | Robust | High-Level | Open Source | Herding Cats |
| Service Oriented | Think Outside the Box | BUZZWORD BINGO (free square) | Relevance | Emerging markets |
| Bandwidth | Wow Factor | A-B Testing | Discovery | Metrics |
| Turnkey | Laser-focused | One to one | Leverage |