| Policy[ies] | Target Audience | Optimization | Opportunity | In a Nutshell |
| Cutting Edge | Personalization | Revisit | Walk the Talk | Differentiation |
| Sustainable | Virtual / Virtualization | BUZZWORD BINGO (free square) | Band-aid | Data Driven |
| At the end of the day | Bottom Line | Aggregate | Reswizzle | Win-win |
| Braindump | Emerging markets | Return on Investment (ROI) | Wow Factor | Restructuring |