| E-commerce | Optimization | Quick win | Policy[ies] | Low-Hanging Fruit |
| New Economy | Reswizzle | Bottom Line | Aggregate | Mind Share |
| At the end of the day | Measurement | BUZZWORD BINGO (free square) | Phase | Omnichannel / Cross Channel |
| Skill set(s) | Front Lines | Capacity | Go to market | Ownership |
| On The Same Page | Gap Analysis | Business Opportunity | Big Picture | Return on Investment (ROI) |