| Differentiation | Expectations | Agnostic | Circle the wagons | Workshop |
| Mindset | Drill Down | Guidance | Scenario[s] | Leadership |
| Etched in Stone | Omnichannel / Cross Channel | BUZZWORD BINGO (free square) | Discovery | Customer Centric |
| Business Opportunity | Demographic | Customer Service | Profit[ability] | Ownership |
| Landing Page[s] | Granular | Revisit | Benchmark | Cascade Graph |