| Network[ing] | Total Quality [or] Quality Driven | Raising the Bar | Red Flag | Landing Page[s] |
| Phase | Web 2.0 / 3.0 | Conversion | Expectations | That being said / Having said that |
| Off the Shelf | Issues | BUZZWORD BINGO (free square) | Goal oriented | High-Level |
| Scenario[s] | Secret sauce | Go Public | Run it up the flagpole | Client Focus[ed] |
| A-B Testing | Brain Storm / Mind Shower | Sticky-ness | Touchpoints | Strategy |