| Sales Driven | Win-win | Reverse Engineer | Tasked | Moving/Going Forward |
| Synergy / Synergies | Critical Path / Issue | Acquisition | Eyeballs | First to market |
| Innovation / Innovated | Landing Page[s] | BUZZWORD BINGO (free square) | Top Of The Game | Go Live |
| Hardball | Secret sauce | Portfolio | E-business | |
| Off the Shelf | Business Plan | Benchmark | Prioritized | Initial Assessment |