| Brand[ing] | Opportunity | Scale | Restructuring | Viral |
| Total Cost of Ownership (TCO) | Mind Share | Key Factor / Words | Value | Circle Back |
| Demographic | Eyeballs | BUZZWORD BINGO (free square) | Service Oriented | Elevator pitch |
| Touchpoints | Phase | Pipeline | Compelling | Business Opportunity |
| High-Level | Mindset | Personalization | Strategy | Goal[s] |