| Target Audience | Deploy | Empower[ment] | Critical Path / Issue | |
| Lean In | Up to speed | Deliverable[s] | Metrics | Pipeline |
| Best Practice | Negotiated | BUZZWORD BINGO (free square) | Promotion | Advantage |
| Search Engine Optimization | Emerging markets | Guidance | Bottom Line | Market Window |
| Quick win | Virtual / Virtualization | Flexibility | Double down | High-Level |