| Segment | Deep dive | That being said / Having said that | Virtual / Virtualization | Goal oriented |
| Benchmark | Band-aid | Market Window | Content Management | Communication |
| Herding Cats | Agenda | BUZZWORD BINGO (free square) | Phase | Elephant in the room |
| Challenge[s] | Metrics | Hardball | Expectations | Personalization |
| Robust | Strategize | Fault Tolerant | Acquisition | Customer Service |