| Re-engagement | Knowledge Transfer | Workflow | Experiences | First to market |
| Upside | Emerging markets | Omnichannel / Cross Channel | Out Source | Sticky-ness |
| Portal | Herding Cats | BUZZWORD BINGO (free square) | Braindump | Customer Service |
| Run the Numbers | Band-aid | Marketing / Promotional Collateral | On the back end | Goal[s] |
| 30,000 foot view | Customer Oriented | Hardball | Back-end | Vertical Market |