| One to one | Go Live | Leverage | Downsize | Virtual / Virtualization |
| Ecosystem | Ownership | Goal oriented | Road map | Level Playing Field |
| Drink the Kool-Aid | Targeted | BUZZWORD BINGO (free square) | Data Mining | Customer Facing |
| Focused | End to end | Functionality | Web 2.0 / 3.0 | Paradigm |
| ETA | Convergent | Guidance | Discovery | Game Plan |