| Top down | Critical Path / Issue | Go Live | Back-end | Buzz |
| Laser-focused | Front Lines | Road map | Restructuring | Personalization |
| Profit[ability] | Metadata | BUZZWORD BINGO (free square) | Scope | Revenue |
| Win-win | Exposure | Strategic | Demographic | Go to market |
| Google Juice | Fault Tolerant | Technologies | Optimization | 30,000 foot view |