| Promotion | Phase | Impact[ful] | Brain Storm / Mind Shower | Automated |
| Compelling | Innovation / Innovated | Customer Facing | Double down | Streamline |
| Prototype | Sustainable | BUZZWORD BINGO (free square) | E-business | Optimization |
| Buzz | Road map | Revenue | Intellectual Property | Business Plan |
| Client Focus[ed] | Flexibility | Cascade Graph | ETA | Moving/Going Forward |