| Ball Park | Control Group | Synergy / Synergies | Performance | Prototype |
| New Economy | Center of Excellence | Lean In | Functionality | Non-Traditional Management |
| Red Flag | Off the Shelf | BUZZWORD BINGO (free square) | Quick win | Agenda |
| No-Brainer | At the end of the day | Level Playing Field | Call to Action | Elephant in the room |
| Promotion | Robust | Application Service Provider (ASP) | In a Nutshell |