| Conversation | On the back end | Run the Numbers | Call to Action | At the end of the day |
| Omnichannel / Cross Channel | Goal oriented | Fast Track | Basically | Pushback |
| Lean In | Advantage | BUZZWORD BINGO (free square) | Connectivity | New Economy |
| Circle Back | Upside | Laser-focused | Turnkey | Re-engagement |
| Vision statement | Game Plan | Backward Compatible | Heavy lifting | Objectives |