| One to one | Out Source | Laser-focused | Offline | Scenario[s] |
| Band-aid | Mission Critical | Conversation | Emerging markets | Scale |
| Total Cost of Ownership (TCO) | Tailwind[s] | BUZZWORD BINGO (free square) | Dynamic | Knowledge Base |
| Resource[s] | Transformative | Sticky-ness | Benefit analysis | Milestone |
| Landing Page[s] | Granular | Out of the [Box | Loop] | Etched in Stone | Flexibility |