| Reach out | Scenario[s] | Leadership | Deploy | Vertical Market |
| On the back end | 30,000 foot view | Mission Critical | E-tailers | Reuse / Reusability |
| Off-line | Back to the drawing board | BUZZWORD BINGO (free square) | Bottom Line | Viral |
| Goal oriented | Open Source | Targeted | Scale | On The Same Page |
| Initial Assessment | Client Focus[ed] | Search Engine Optimization | Scope | Go Public |