| Seamless | E-business | Wow Factor | Level Playing Field | Differentiation |
| Functionality | Cadence Call | Value | In a Nutshell | Innovation / Innovated |
| Center of Excellence | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Content Management | Facilitate |
| Restructuring | Core Competency / Core Competencies | One to one | ETA | Deep dive |
| Data Mining | Targeted | Application Service Provider (ASP) | Action Item / Action It | Team Player |