| Business Opportunity | Up to speed | Phase | Retention | Open Source |
| Monetize | Reinvigorate | Customer Oriented | Guidance | Workflow |
| Run it up the flagpole | Brand[ing] | BUZZWORD BINGO (free square) | Asset[s] | Seamless |
| Omnichannel / Cross Channel | Herding Cats | Fault Tolerant | Knowledge Transfer | Drink the Kool-Aid |
| Traction | Application Service Provider (ASP) | Total Quality [or] Quality Driven | One Stop Shop | Automated |