| Synergy / Synergies | Drill Down | Niche[s] | Opportunity | End to end |
| First to market | Best of Breed | Business Plan | Control Group | Drink the Kool-Aid |
| Prioritized | Customer Facing | BUZZWORD BINGO (free square) | Market Leader | Win-win |
| Prototype | Mind Share | Circle Back | Client Focus[ed] | Burn rate |
| Mindset | Band-aid | Viral | Scenario[s] | Workshop |