| Strategy | Target Audience | Workflow | Google Juice | Return on Investment (ROI) |
| Critical Path / Issue | Cross Sell | ETA | Dashboard | Gap Analysis |
| Ball Park | Targeted | BUZZWORD BINGO (free square) | Competitive | Lead The Field / Occupy The Field |
| Sustainable / Sustainability | E-commerce | A-B Testing | Followup | Benefit analysis |
| Leadership | Re-engagement | Phase | Diversity | Initial Assessment |