| Reactivation | Control Group | Partner | Brain Storm / Mind Shower | Leverage |
| Laser-focused | Cutting Edge | Level Set | Elevator pitch | Impact[ful] |
| Quick win | Ownership | BUZZWORD BINGO (free square) | Moving/Going Forward | Soup to nuts 24/7 |
| Circle the wagons | Customer Facing | Road map | Emerging markets | Strategic |
| Customer Centric | Statement of Work (SOW) | Challenge[s] | Service Oriented | Win-win |