| Robust | Cutting Edge | Transformative | Reswizzle | Up-Sell |
| Skill set(s) | Total Cost of Ownership (TCO) | Total Quality [or] Quality Driven | Deploy | Timeline(s) |
| Quick win | Benchmark | BUZZWORD BINGO (free square) | Differentiation | Goal[s] |
| Fault Tolerant | Elephant in the room | Out Source | Acquisition | Connectivity |
| Sustainable / Sustainability | Deep dive | Backward Compatible | Personalization | Seamless |