| Aggregate | Benchmark | Market Leader | Knowledge Transfer | Restructuring |
| Optimization | Reverse Engineer | Back-end | Game Plan | Call to Action |
| Scenario[s] | Sustainable / Sustainability | BUZZWORD BINGO (free square) | Think Outside the Box | Circle the wagons |
| Asset[s] | Partner | Customer Centric | A-B Testing | Reuse / Reusability |
| Niche[s] | Off the Shelf | One Stop Shop | Burn rate | Flexibility |