| Etched in Stone | Drop the Ball | Google Juice | Milestone | Web 2.0 / 3.0 |
| Innovation / Innovated | Retention | Profit[ability] | Personalization | Scope |
| On Board | Road map | BUZZWORD BINGO (free square) | Content Management | Omnichannel / Cross Channel |
| Back to the drawing board | Time to Market | Advantage | Growth | Functionality |
| High-Level | Re-engagement | Eyeballs | Marketing / Promotional Collateral | Target Audience |