| Touchpoints | Issues | Level Set | Band-aid | Project |
| Dynamic | Critical Path / Issue | Popup | Dashboard | Ramp Up |
| Optimization | Agenda | BUZZWORD BINGO (free square) | Landing Page[s] | Discovery |
| Bandwidth | Web 2.0 / 3.0 | Multitask[ing] | Opportunity | Turnkey |
| Cascade Graph | Ecosystem | Game Plan | Brand[ing] | Laser-focused |