| Segment | Up-Sell | Growth | Deploy | Portfolio |
| Secret sauce | Touchpoints | Deliverable[s] | Run the Numbers | Relevance |
| Circle the wagons | Reverse Engineer | BUZZWORD BINGO (free square) | Project | Laser-focused |
| Vertical Market | Web 2.0 / 3.0 | Followup | That being said / Having said that | Targeted |
| Turnkey | Win-win | Moving/Going Forward | Tasked | Sticky-ness |