| Viral | Phase | Touch Base | Aggregate | Seamless |
| Downsize | Web 2.0 / 3.0 | Customer Service | Agnostic | Knowledge Transfer |
| Front Lines | Performance | BUZZWORD BINGO (free square) | Service Oriented | Go Live |
| Conversion | Conversation | Drop the Ball | Hardball | Run the Numbers |
| Workflow | Reinvent[ing] the wheel | Dynamic | Team Player | Backward Compatible |