| Exposure | Timeline(s) | Market Window | Proactive | Circle the wagons |
| Braindump | Re-engagement | Advantage | Ecosystem | Time to Market |
| Objectives | Pipeline | BUZZWORD BINGO (free square) | Business Opportunity | 30,000 foot view |
| Goal[s] | Prioritized | Marketing / Promotional Collateral | Relevance | Flexibility |
| Eyeballs | Followup | Drink the Kool-Aid | E-commerce | Personalization |