| Etched in Stone | Off the Shelf | Leverage | Reinvigorate | Cutting Edge |
| Patent | Experiences | Reverse Engineer | Business Plan | Metrics |
| Circle Back | Goal oriented | BUZZWORD BINGO (free square) | Traction | Mission Critical |
| Revenue | Prototype | Solution(s) | Data Mining | That being said / Having said that |
| Front Lines | Scope | Workflow | ETA | Go to market |