| Customer Relationship Management (CRM) | Circle Back | Front Lines | Discovery | Robust |
| Empower[ment] | Circle the wagons | Mission Critical | Reconfigure | Initial Assessment |
| Go Live | Bottom up | BUZZWORD BINGO (free square) | On the back end | Innovation / Innovated |
| Back to the drawing board | First to market | Benchmark | Fast Track | Revenue |
| Grow | Best of Breed | Google Juice | Optimization | Demographic |