| Relevance | Vertical Market | E-tailers | Communication | Market Leader |
| Red Flag | Data Driven | Re-engagement | Elevator pitch | Collaborate / Collaboration |
| Best of Breed | Innovation / Innovated | BUZZWORD BINGO (free square) | Capacity | Action Item / Action It |
| Value | Patent | Tasked | Non-Traditional Management | Perspective |
| Impact[ful] | Circle the wagons | Upside | Drill Down | Acquisition |