| Google Juice | Legacy | Strategic | Deliverable[s] | Portal |
| Personalization | Touchpoints | Reinvigorate | Prototype | Conversion |
| Knowledge Transfer | Reach out | BUZZWORD BINGO (free square) | Scenario[s] | First to market |
| Buzz | Promotion | Viral | Issues | Emerging markets |
| Braindump | One Stop Shop | Metadata | Intellectual Property | Aggregate |