| A-B Testing | Targeted | Sustainable | Hardball | Portfolio |
| Mind Share | Restructuring | Advantage | Lean In | Application Service Provider (ASP) |
| Laser-focused | Functionality | BUZZWORD BINGO (free square) | Customer Oriented | Expectations |
| Facilitate | Re-engagement | Popup | Brain Storm / Mind Shower | Google Juice |
| Flexibility | Big Picture | Band-aid | Red Flag | Grow |