| Target Audience | Innovation / Innovated | Moving/Going Forward | Initial Assessment | User Friendly |
| Downsize | Intellectual Property | E-commerce | Best Practice | B2B |
| Streamline | Turnkey | BUZZWORD BINGO (free square) | Circle Back | Collaborate / Collaboration |
| Scenario[s] | Team Player | Empower[ment] | Targeted | Ecosystem |
| Cross Sell | That being said / Having said that | Connectivity | Utilize | Agenda |