| Scenario[s] | Fault Tolerant | Reach out | Objectives | Herding Cats |
| Off the Shelf | Low-Hanging Fruit | That being said / Having said that | Partner | Marketing / Promotional Collateral |
| Team Player | In a Nutshell | BUZZWORD BINGO (free square) | E-tailers | Application Service Provider (ASP) |
| Customer Centric | Braindump | Discovery | First to market | Automated |
| Connectivity | Open Source | Policy[ies] | Expectations | Sales Driven |