| Customer Oriented | Best Practice | Impact[ful] | Conversion | Scale |
| Connectivity | Retention | Customer Facing | Pushback | Granular |
| Goal oriented | Out of the [Box | Loop] | BUZZWORD BINGO (free square) | Fast Track | Braindump |
| Phase | Facilitate | Metrics | Lead The Field / Occupy The Field | 30,000 foot view |
| Cutting Edge | Resource[s] | Etched in Stone | Proactive | Restructuring |