| Knowledge Base | Pushback | Fault Tolerant | Partner | Initial Assessment |
| Pipeline | Relevance | First to market | Benchmark | Facilitate |
| Scenario[s] | Search Engine Optimization | BUZZWORD BINGO (free square) | On Board | Reswizzle |
| Laser-focused | Dashboard | Open Source | Eyeballs | Herding Cats |
| Viral | Opportunity | E-commerce | Reinvigorate | Transformative |