| E-tailers | Top Of The Game | Proactive | Discovery | Up to speed |
| Innovation / Innovated | Technologies | Prioritized | Marketing / Promotional Collateral | Big Picture |
| Multitask[ing] | Go Live | BUZZWORD BINGO (free square) | Core Competency / Core Competencies | Objectives |
| Application Service Provider (ASP) | Pushback | Reuse / Reusability | Restructuring | Up-Sell |
| Monetize | Retention | Strategize | Reverse Engineer | A-B Testing |