| Strategy | Non-Traditional Management | One to one | Acquisition | Technologies |
| Go Live | Focused | Secret sauce | Total Quality [or] Quality Driven | Brain Storm / Mind Shower |
| Walk the Talk | Up-Sell | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Engage |
| Convergent | Moving/Going Forward | Market Window | Asset[s] | Virtual / Virtualization |
| Big Picture | Upside | Measurement | Knowledge Base | Basically |