| Elevator pitch | Capacity | Portfolio | Convergent | Walk the Talk |
| Heavy lifting | On Board | Scale | Conversion | Team Building |
| Control Group | One to one | BUZZWORD BINGO (free square) | Partner | Policy[ies] |
| Bottom up | Reswizzle | Big Picture | Robust | Out Source |
| Synergy / Synergies | Success | Team Player | Objectives | Multitask[ing] |