| Reuse / Reusability | Best of Breed | Reinvigorate | Strategize | Web 2.0 / 3.0 |
| Circle the wagons | Asset[s] | Performance | Gap Analysis | Synergy / Synergies |
| High-Level | B2B | BUZZWORD BINGO (free square) | Success | Network[ing] |
| Discovery | Mind Share | Process | Collaborate / Collaboration | Off-line |
| Lean In | Retention | Grow | Fast Track | Emerging markets |