| Process | Out Source | Target Audience | On Board | Circle Back |
| Fault Tolerant | Measurement | Google Juice | Traction | Pushback |
| 30,000 foot view | Focused | BUZZWORD BINGO (free square) | Core Competency / Core Competencies | Knowledge Transfer |
| Sticky-ness | Leadership | On the back end | Brand[ing] | Action Item / Action It |
| Intellectual Property | Control Group | Revisit | Monetize | Followup |