| Virtual / Virtualization | Off the Shelf | Web 2.0 / 3.0 | Goal oriented | Total Quality [or] Quality Driven |
| Demographic | Streamline | Milestone | Discovery | Cost |
| Action Item / Action It | Dashboard | BUZZWORD BINGO (free square) | Mind Share | Guidance |
| Revenue | Reinvent[ing] the wheel | Backward Compatible | Communication | Reactivation |
| Gap Analysis | Statement of Work (SOW) | Up-Sell | Technologies | Knowledge Base |