| Low-Hanging Fruit | Acquisition | Sales Driven | Segment | Conversation |
| Challenge[s] | Workshop | Core Competency / Core Competencies | Targeted | Upside |
| Monetize | Patent | BUZZWORD BINGO (free square) | Landing Page[s] | Data Driven |
| Best of Breed | Ownership | Elephant in the room | In a Nutshell | Soup to nuts 24/7 |
| Customer Relationship Management (CRM) | Robust | Off-line | Promotion | Issues |