| Engage | Moving/Going Forward | Virtual / Virtualization | Bottom Line | Functionality |
| Exposure | Followup | Action Item / Action It | ETA | Portal |
| Portfolio | Total Quality [or] Quality Driven | BUZZWORD BINGO (free square) | Deep dive | Key Factor / Words |
| Brand[ing] | Policy[ies] | Reverse Engineer | Guidance | Best Practice |
| Team Player | Center of Excellence | Flexibility | Go Public | Marketing / Promotional Collateral |