| Strategy | Pushback | Top down | Target Audience | Touchpoints |
| Elephant in the room | Customer Centric | Prioritized | Win-win | Growth |
| Touch Base | Turnkey | BUZZWORD BINGO (free square) | Landing Page[s] | Up to speed |
| Best Practice | Lean In | Burn rate | Time to Market | Customer Oriented |
| Resource[s] | Cross Sell | Tailwind[s] | Elevator pitch | Data Mining |