| Google Juice | Customer Service | Run the Numbers | Experiences | Moving/Going Forward |
| Discovery | Gap Analysis | Customer Facing | Synergy / Synergies | Raising the Bar |
| Heads up | Traction | BUZZWORD BINGO (free square) | Virtual / Virtualization | Goal[s] |
| Back-end | Business Opportunity | Mindset | Prototype | Web 2.0 / 3.0 |
| Empower[ment] | A-B Testing | Portal | Etched in Stone | Compelling |