| Agnostic | Reach out | Market Leader | Success | Drill Down |
| Goal oriented | Game Plan | Control Group | Downsize | Lead The Field / Occupy The Field |
| Niche[s] | Timeline(s) | BUZZWORD BINGO (free square) | One to one | Quick win |
| Out Source | Application Service Provider (ASP) | Emerging markets | Automated | Green |
| Best Practice | A-B Testing | Resource[s] | Reuse / Reusability | Moving/Going Forward |