| Portfolio | Focused | Off the Shelf | On The Same Page | Virtual / Virtualization |
| Team Building | Seamless | Call to Action | End to end | Run the Numbers |
| Agenda | Turnkey | BUZZWORD BINGO (free square) | Innovation / Innovated | Prototype |
| Scope | On Board | Growth | Automated | Differentiation |
| Portal | Core Competency / Core Competencies | Offline | Compelling | Benefit analysis |