| Target Audience | Agnostic | Reverse Engineer | Customer Service | Synergy / Synergies |
| At the end of the day | Call to Action | Statement of Work (SOW) | Win-win | Buzz |
| Opportunity | Think Outside the Box | BUZZWORD BINGO (free square) | Milestone | Upside |
| Differentiation | Off-line | Mission Critical | Due dilligence | Etched in Stone |
| That being said / Having said that | Scale | Deliverable[s] | Connectivity | Leverage |