| Off the Shelf | Top Of The Game | Cross Sell | Critical Path / Issue | Network[ing] |
| Multitask[ing] | Landing Page[s] | Relevance | Aggregate | Mission Critical |
| Reuse / Reusability | Laser-focused | BUZZWORD BINGO (free square) | Front Lines | Backward Compatible |
| Policy[ies] | Grow | Sticky-ness | Basically | Discovery |
| Timeline(s) | Monoply | Metrics | Re-engagement | Return on Investment (ROI) |