| Reinvigorate | Benchmark | Resource[s] | Sticky-ness | Bottom Line |
| Elevator pitch | Popup | Drink the Kool-Aid | Timeline(s) | Workshop |
| Etched in Stone | Application Service Provider (ASP) | BUZZWORD BINGO (free square) | Customer Relationship Management (CRM) | Ramp Up |
| New Economy | Compelling | Phase | Utilize | Multitask[ing] |
| Control Group | Scale | Communication | Grow | Business Plan |