| Phase | Low-Hanging Fruit | Capacity | Tasked | Application Service Provider (ASP) |
| Mission Critical | Core Competency / Core Competencies | Restructuring | Emerging markets | Project |
| Strategic | Heads up | BUZZWORD BINGO (free square) | Revisit | Proactive |
| Promotion | Customer Service | Out Source | Business Opportunity | Agnostic |
| Popup | Eyeballs | Go Live | Monetize | Ball Park |