| Data Driven | Time to Market | Legacy | Traction | Reinvent[ing] the wheel |
| Measurement | Reuse / Reusability | Reswizzle | Mission Critical | Exposure |
| Off-line | Value | BUZZWORD BINGO (free square) | Run the Numbers | Return on Investment (ROI) |
| Connectivity | Eyeballs | A-B Testing | Core Competency / Core Competencies | Basically |
| Demographic | Quick win | Network[ing] | Control Group | Sustainable / Sustainability |