| Market Leader | Back-end | Drop the Ball | Facilitate | Run it up the flagpole |
| Deep dive | Statement of Work (SOW) | Multitask[ing] | Client Focus[ed] | Basically |
| Diversity | Partner | BUZZWORD BINGO (free square) | Gap Analysis | Targeted |
| Customer Relationship Management (CRM) | Revisit | Red Flag | On Board | Cross Sell |
| Touchpoints | Technologies | Secret sauce | Niche[s] | Offline |