| Up to speed | Portfolio | Reactivation | Best of Breed | Win-win |
| Initial Assessment | Due dilligence | Goal[s] | Milestone | Low-Hanging Fruit |
| Landing Page[s] | Policy[ies] | BUZZWORD BINGO (free square) | Drink the Kool-Aid | Experiences |
| Market Leader | Target Audience | Walk the Talk | Deliverable[s] | One to one |
| Heads up | Brain Storm / Mind Shower | Burn rate | Customer Service | Fault Tolerant |