| Reinvigorate | Best Practice | Utilize | Compelling | Promotion |
| Ownership | Leverage | Up-Sell | Relevance | Prototype |
| Search Engine Optimization | That being said / Having said that | BUZZWORD BINGO (free square) | Objectives | Ecosystem |
| Soup to nuts 24/7 | Conversation | Profit[ability] | Timeline(s) | Knowledge Base |
| Retention | Customer Facing | Market Window | Cost | Convergent |