| Relevance | Critical Path / Issue | Prototype | Fault Tolerant | Upside |
| Project | Portal | Due dilligence | Knowledge Base | Best of Breed |
| Time to Market | Traction | BUZZWORD BINGO (free square) | Red Flag | Followup |
| Performance | On the back end | Virtual / Virtualization | Perspective | First to market |
| Viral | Dynamic | Think Outside the Box | Deliverable[s] | Conversation |