| Revenue | Total Cost of Ownership (TCO) | User Friendly | Out Source | Search Engine Optimization |
| Scope | Dashboard | Statement of Work (SOW) | At the end of the day | Relevance |
| Content Management | Business Opportunity | BUZZWORD BINGO (free square) | Initial Assessment | Total Quality [or] Quality Driven |
| Touchpoints | Reswizzle | Customer Oriented | Quick win | Phase |
| Marketing / Promotional Collateral | Circle the wagons | Google Juice | One to one | Re-engagement |