| Walk the Talk | Drink the Kool-Aid | Business Opportunity | Portal | Workflow |
| Circle Back | Big Picture | Objectives | Level Set | Focused |
| Call to Action | Personalization | BUZZWORD BINGO (free square) | Quick win | Upside |
| Leadership | Low-Hanging Fruit | Experiences | At the end of the day | Niche[s] |
| Functionality | Connectivity | High-Level | Fast Track |
| Buzz | Issues | Up to speed | High-Level | Out of the [Box | Loop] |
| Diversity | Level Set | Drop the Ball | E-commerce | Strategic |
| Gap Analysis | Off the Shelf | BUZZWORD BINGO (free square) | Drill Down | Band-aid |
| Sustainable / Sustainability | Compelling | Followup | Braindump | Flexibility |
| Mission Critical | Negotiated | Herding Cats | Return on Investment (ROI) | Goal oriented |