| Off-line | Reactivation | Drink the Kool-Aid | Differentiation | On The Same Page |
| Competitive | Strategy | Portfolio | Metrics | Go to market |
| Automated | Patent | BUZZWORD BINGO (free square) | Top down | Back to the drawing board |
| Green | Mission Critical | Team Player | E-commerce | Intellectual Property |
| Utilize | Focused | Basically | Up to speed | End to end |
| Scale | E-business | Market Leader | Viral | Drop the Ball |
| Strategize | Total Quality [or] Quality Driven | Quick win | Secret sauce | Center of Excellence |
| B2B | Acquisition | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Mind Share |
| Total Cost of Ownership (TCO) | Fast Track | Resource[s] | E-tailers | Convergent |
| Green | Leverage | Elephant in the room | Lean In | Performance |