| Vertical Market | Profit[ability] | Synergy / Synergies | Team Player | Focused |
| Customer Service | Total Cost of Ownership (TCO) | Proactive | Compelling | No-Brainer |
| Customer Oriented | Optimization | BUZZWORD BINGO (free square) | Hardball | Demographic |
| Exposure | Patent | Tasked | Big Picture | Opportunity |
| Objectives | Back-end | That being said / Having said that | Revenue | Metrics |
| Business Opportunity | Best Practice | Solution(s) | Challenge[s] | Policy[ies] |
| Out Source | Strategy | Impact[ful] | Landing Page[s] | Customer Relationship Management (CRM) |
| Convergent | High-Level | BUZZWORD BINGO (free square) | Expectations | Circle Back |
| In a Nutshell | Experiences | Engage | Restructuring | Niche[s] |
| Level Playing Field | Synergy / Synergies | Growth | E-tailers | Burn rate |