| Phase | Strategize | Burn rate | Competitive | Sustainable / Sustainability |
| Knowledge Transfer | Best Practice | That being said / Having said that | Green | Acquisition |
| Deadlines | Revisit | BUZZWORD BINGO (free square) | Level Set | Customer Oriented |
| Touchpoints | Restructuring | Key Factor / Words | E-business | Back to the drawing board |
| Cross Sell | Resource[s] | Brain Storm / Mind Shower | Bottom Line | Project |
| Popup | Reverse Engineer | Integration | Heads up | Automated |
| Go Public | Customer Oriented | Advantage | Application Service Provider (ASP) | A-B Testing |
| Portal | Niche[s] | BUZZWORD BINGO (free square) | Deadlines | On The Same Page |
| In a Nutshell | Cutting Edge | Business Opportunity | Agenda | Non-Traditional Management |
| Control Group | Leadership | Benchmark | Emerging markets | Personalization |