| Service Oriented | Acquisition | Targeted | Sustainable / Sustainability | Reactivation |
| Low-Hanging Fruit | Ecosystem | Knowledge Transfer | Content Management | Initial Assessment |
| Workflow | Monetize | BUZZWORD BINGO (free square) | Policy[ies] | Value |
| New Economy | Cost | A-B Testing | Mindset | ETA |
| Legacy | Level Playing Field | Reinvent[ing] the wheel | Secret sauce | Application Service Provider (ASP) |
| Customer Service | Game Plan | Retention | New Economy | Innovation / Innovated |
| Personalization | Team Player | Bottom up | Pushback | Challenge[s] |
| Hardball | Fault Tolerant | BUZZWORD BINGO (free square) | Issues | Functionality |
| Mission Critical | Back to the drawing board | Low-Hanging Fruit | One Stop Shop | Out of the [Box | Loop] |
| B2B | Team Building | Pipeline | Cross Sell | Collaborate / Collaboration |