| Out Source | Double down | Legacy | Resource[s] | Drop the Ball |
| Prioritized | Portal | Wow Factor | Walk the Talk | Total Cost of Ownership (TCO) |
| Multitask[ing] | E-tailers | BUZZWORD BINGO (free square) | Functionality | Segment |
| Application Service Provider (ASP) | Top Of The Game | User Friendly | Reuse / Reusability | Return on Investment (ROI) |
| Back to the drawing board | Guidance | Leadership | Customer Centric | Secret sauce |
| Circle the wagons | Knowledge Transfer | Diversity | Initial Assessment | Traction |
| Green | Competitive | Lead The Field / Occupy The Field | Metrics | Engage |
| B2B | Optimization | BUZZWORD BINGO (free square) | Followup | Scale |
| Quick win | Scenario[s] | Reinvigorate | Gap Analysis | Go Public |
| Best of Breed | Braindump | Content Management | Experiences | Drink the Kool-Aid |