| Band-aid | Competitive | Process | Measurement | Offline |
| Experiences | Out Source | Challenge[s] | Scope | Real-Time |
| Optimization | Ecosystem | BUZZWORD BINGO (free square) | Business Opportunity | Touchpoints |
| Reswizzle | Conversation | One Stop Shop | Front Lines | Upside |
| Growth | Empower[ment] | Customer Relationship Management (CRM) | Convergent | Client Focus[ed] |
| Client Focus[ed] | Differentiation | Retention | Key Factor / Words | Win-win |
| Goal[s] | Timeline(s) | Promotion | Core Competency / Core Competencies | Elevator pitch |
| Traction | Front Lines | BUZZWORD BINGO (free square) | Service Oriented | Quick win |
| Lead The Field / Occupy The Field | Eyeballs | Lean In | Top down | Cadence Call |
| On The Same Page | Drink the Kool-Aid | User Friendly | Customer Oriented | Circle Back |