| Strategic | Negotiated | E-commerce | Reverse Engineer | |
| Synergy / Synergies | ETA | Benchmark | Gap Analysis | Scenario[s] |
| Up-Sell | Virtual / Virtualization | BUZZWORD BINGO (free square) | Bottom Line | Growth |
| Band-aid | Sustainable | Prototype | Phase | Lead The Field / Occupy The Field |
| High-Level | Empower[ment] | Upside | Portfolio | Circle Back |
| Up to speed | Touch Base | Growth | Convergent | Segment |
| Emerging markets | Empower[ment] | Elephant in the room | Reswizzle | Low-Hanging Fruit |
| Big Picture | Sales Driven | BUZZWORD BINGO (free square) | Heavy lifting | Off the Shelf |
| Customer Oriented | Scope | Total Cost of Ownership (TCO) | Followup | Bottom up |
| Perspective | Run it up the flagpole | Functionality | Intellectual Property | Return on Investment (ROI) |