| Scale | Deliverable[s] | Leadership | Robust | |
| Out Source | One to one | On The Same Page | Value | Fault Tolerant |
| Transformative | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Optimization |
| Run it up the flagpole | Ramp Up | Circle Back | Content Management | Buzz |
| Laser-focused | Pushback | Initial Assessment | Total Cost of Ownership (TCO) | Off-line |
| Sales Driven | Market Leader | Automated | Revenue | Phase |
| Cadence Call | That being said / Having said that | Run it up the flagpole | Challenge[s] | Reconfigure |
| Benefit analysis | Target Audience | BUZZWORD BINGO (free square) | Back to the drawing board | Metrics |
| At the end of the day | Communication | Paradigm | Segment | Goal oriented |
| Ecosystem | Up-Sell | Ownership | Milestone | Eyeballs |