| In a Nutshell | Run it up the flagpole | Milestone | Total Quality [or] Quality Driven | Marketing / Promotional Collateral |
| Best of Breed | Top Of The Game | Compelling | Exposure | Sticky-ness |
| Buzz | Quick win | BUZZWORD BINGO (free square) | Reuse / Reusability | Game Plan |
| Strategy | Circle the wagons | Value | Acquisition | Goal[s] |
| Dynamic | Integration | Prioritized | Diversity | Vision statement |
| Experiences | Target Audience | Downsize | Drill Down | Functionality |
| E-tailers | Bottom Line | Discovery | Top Of The Game | Workshop |
| Landing Page[s] | Ramp Up | BUZZWORD BINGO (free square) | Wow Factor | Aggregate |
| User Friendly | Promotion | Client Focus[ed] | Exposure | Phase |
| Best Practice | Team Building | Milestone | Granular | Knowledge Base |