| Compelling | Acquisition | Asset[s] | Back to the drawing board | Business Opportunity |
| Aggregate | 30,000 foot view | Pipeline | Red Flag | Monetize |
| Revisit | Content Management | BUZZWORD BINGO (free square) | Target Audience | Functionality |
| Brand[ing] | Competitive | Discovery | Patent | Experiences |
| That being said / Having said that | Relevance | Open Source | Buzz | Heads up |
| Measurement | Intellectual Property | Secret sauce | Vision statement | Prioritized |
| Value | Core Competency / Core Competencies | User Friendly | Critical Path / Issue | Green |
| Conversion | Profit[ability] | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Perspective |
| Collaborate / Collaboration | Tailwind[s] | Integration | Front Lines | Reverse Engineer |
| Go Live | Objectives | Soup to nuts 24/7 | Client Focus[ed] | Reinvigorate |