| Prototype | Band-aid | One to one | Demographic | Run it up the flagpole |
| Ownership | Cross Sell | Issues | On the back end | Robust |
| Level Playing Field | Granular | BUZZWORD BINGO (free square) | Strategy | First to market |
| Negotiated | Google Juice | Capacity | Brand[ing] | Heads up |
| Think Outside the Box | Run the Numbers | Business Plan | Data Mining | Drill Down |
| Ecosystem | Workshop | Basically | Eyeballs | Run the Numbers |
| Metrics | Center of Excellence | Key Factor / Words | Market Leader | Offline |
| No-Brainer | Ramp Up | BUZZWORD BINGO (free square) | Brain Storm / Mind Shower | Compelling |
| Heavy lifting | On The Same Page | Patent | Braindump | Buzz |
| Relevance | Red Flag | Workflow | Asset[s] | Cadence Call |