| Scope | Brand[ing] | Vertical Market | Low-Hanging Fruit | Core Competency / Core Competencies |
| Followup | Policy[ies] | Pipeline | Sustainable / Sustainability | Technologies |
| Knowledge Base | Monoply | BUZZWORD BINGO (free square) | Game Plan | Omnichannel / Cross Channel |
| ETA | Lean In | Revisit | Re-engagement | A-B Testing |
| Web 2.0 / 3.0 | Basically | Reinvent[ing] the wheel | Run it up the flagpole | In a Nutshell |
| Heavy lifting | Sales Driven | Web 2.0 / 3.0 | Reswizzle | Conversion |
| Hardball | Open Source | Followup | Green | Key Factor / Words |
| Workshop | Knowledge Transfer | BUZZWORD BINGO (free square) | Sticky-ness | Benefit analysis |
| Collaborate / Collaboration | Go Live | Paradigm | Streamline | Downsize |
| Differentiation | Negotiated | Transformative | Backward Compatible | Data Mining |