| Road map | Segment | Marketing / Promotional Collateral | Vertical Market | Return on Investment (ROI) |
| Ramp Up | Exposure | Success | Landing Page[s] | Off-line |
| Green | Herding Cats | BUZZWORD BINGO (free square) | Process | Skill set(s) |
| E-tailers | Real-Time | Control Group | Eyeballs | Front Lines |
| Win-win | Hardball | Robust | Re-engagement | Diversity |
| Moving/Going Forward | Off the Shelf | At the end of the day | Run the Numbers | Ramp Up |
| Statement of Work (SOW) | E-tailers | Milestone | Competitive | B2B |
| One to one | Basically | BUZZWORD BINGO (free square) | Reach out | Focused |
| Metadata | Transformative | Elevator pitch | Reswizzle | Exposure |
| Reuse / Reusability | Leverage | Project | Granular | Innovation / Innovated |