| Innovation / Innovated | Client Focus[ed] | Non-Traditional Management | Downsize | Measurement |
| Run the Numbers | First to market | Bottom up | Off Site Meeting | Demographic |
| Cost | Customer Facing | BUZZWORD BINGO (free square) | Virtual / Virtualization | Performance |
| Communication | Reconfigure | Etched in Stone | Google Juice | Brand[ing] |
| Cascade Graph | Front Lines | On Board | Aggregate | Team Building |
| Demographic | Win-win | Workshop | Control Group | Touch Base |
| Value | Top Of The Game | Bottom Line | Technologies | Real-Time |
| Hardball | Workflow | BUZZWORD BINGO (free square) | Landing Page[s] | Raising the Bar |
| Legacy | Negotiated | Strategy | Target Audience | Run the Numbers |
| Advantage | Automated | Soup to nuts 24/7 | Convergent | Off the Shelf |