| Lead The Field / Occupy The Field | Expectations | Level Playing Field | Sustainable / Sustainability | User Friendly |
| Turnkey | Goal[s] | First to market | Landing Page[s] | Drink the Kool-Aid |
| Run the Numbers | Connectivity | BUZZWORD BINGO (free square) | Statement of Work (SOW) | Think Outside the Box |
| Business Opportunity | Brain Storm / Mind Shower | Up-Sell | Guidance | Wow Factor |
| That being said / Having said that | Functionality | Portfolio | Reinvent[ing] the wheel | Hardball |
| Strategy | Top down | Go Live | Asset[s] | Measurement |
| Level Playing Field | Brain Storm / Mind Shower | Real-Time | Cadence Call | Best Practice |
| Braindump | Performance | BUZZWORD BINGO (free square) | Landing Page[s] | Goal[s] |
| Win-win | Center of Excellence | Off-line | Green | 30,000 foot view |
| Targeted | Drink the Kool-Aid | Etched in Stone | Mindset | Diversity |