| Copywriting | Frequency | Tagline | Campaign | Forced Buy |
| Tear Sheets | Greeking | Soft Sell | Media Kit | Click Through Rate |
| Rate Card | Impressions | ADVERTISING BINGO (free square) | Reach | Advertorial |
| Branding | Splash Page | Creative Brief | Display | Account Executive |
| In-column | Return on Investment (ROI) | Request for Proposal (RFP) | Production Request | Media Buy |
| In-column | Forced Buy | Greeking | Tear Sheets | Soft Sell |
| Advertorial | Copywriting | Display | Tagline | Media Buy |
| Return on Investment (ROI) | Production Request | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Creative Director |
| Media Kit | Reach | Splash Page | Rate Card | Creative Brief |
| Campaign | Account Executive | Banner | Frequency | Branding |