| Production Request | Media Kit | Frequency | Request for Proposal (RFP) | Account Executive |
| Forced Buy | Reach | Impressions | Copywriting | Display |
| Tagline | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Click Through Rate | Banner |
| Splash Page | Branding | Advertorial | Campaign | Soft Sell |
| Rate Card | In-column | Creative Brief | Media Buy | Creative Director |
| Campaign | Request for Proposal (RFP) | Copywriting | Branding | Click Through Rate |
| Soft Sell | Banner | Frequency | Tagline | Creative Director |
| Tear Sheets | Impressions | ADVERTISING BINGO (free square) | Splash Page | Production Request |
| Forced Buy | Rate Card | Media Kit | Return on Investment (ROI) | Account Executive |
| Display | Reach | Advertorial | Media Buy | In-column |