| Reach | Creative Brief | Banner | Greeking | Media Buy |
| Campaign | Frequency | Branding | Soft Sell | Impressions |
| Copywriting | Tear Sheets | ADVERTISING BINGO (free square) | Request for Proposal (RFP) | Creative Director |
| Display | In-column | Rate Card | Click Through Rate | Production Request |
| Splash Page | Advertorial | Tagline | Forced Buy | Account Executive |