| Reach | Creative Director | Splash Page | Return on Investment (ROI) | Greeking |
| Production Request | Copywriting | Soft Sell | Banner | Impressions |
| Account Executive | Campaign | ADVERTISING BINGO (free square) | Tagline | Frequency |
| Display | Tear Sheets | Rate Card | Media Buy | Advertorial |
| Creative Brief | Branding | In-column | Request for Proposal (RFP) | Click Through Rate |