| Tear Sheets | Forced Buy | Copywriting | Splash Page | Creative Director |
| Greeking | Reach | Media Kit | Advertorial | Campaign |
| Creative Brief | Frequency | ADVERTISING BINGO (free square) | Account Executive | Return on Investment (ROI) |
| Request for Proposal (RFP) | Click Through Rate | Branding | Media Buy | Banner |
| Rate Card | Soft Sell | Impressions | Display | Production Request |
| Forced Buy | Impressions | Rate Card | Banner | Creative Brief |
| Soft Sell | Account Executive | Return on Investment (ROI) | Tear Sheets | Display |
| Click Through Rate | Reach | ADVERTISING BINGO (free square) | Greeking | Copywriting |
| Campaign | Branding | Creative Director | Splash Page | Frequency |
| Media Buy | Production Request | Request for Proposal (RFP) | Tagline | Advertorial |