| Impressions | Splash Page | Return on Investment (ROI) | Soft Sell | Banner |
| Greeking | Reach | Click Through Rate | Campaign | Copywriting |
| Advertorial | Frequency | ADVERTISING BINGO (free square) | In-column | Creative Director |
| Branding | Display | Rate Card | Production Request | Creative Brief |
| Tear Sheets | Media Buy | Media Kit | Request for Proposal (RFP) | Account Executive |
| In-column | Click Through Rate | Request for Proposal (RFP) | Creative Director | Return on Investment (ROI) |
| Banner | Tagline | Soft Sell | Copywriting | Display |
| Media Buy | Reach | ADVERTISING BINGO (free square) | Splash Page | Greeking |
| Account Executive | Media Kit | Creative Brief | Branding | Forced Buy |
| Tear Sheets | Rate Card | Frequency | Impressions | Campaign |