| Greeking | Media Buy | Tagline | Display | Production Request |
| Tear Sheets | Media Kit | Rate Card | In-column | Soft Sell |
| Splash Page | Impressions | ADVERTISING BINGO (free square) | Click Through Rate | Request for Proposal (RFP) |
| Frequency | Creative Brief | Copywriting | Return on Investment (ROI) | Advertorial |
| Campaign | Account Executive | Creative Director | Reach | Forced Buy |
| Greeking | Forced Buy | Production Request | Splash Page | Copywriting |
| Frequency | Rate Card | Soft Sell | Tagline | In-column |
| Display | Media Kit | ADVERTISING BINGO (free square) | Creative Brief | Account Executive |
| Advertorial | Tear Sheets | Click Through Rate | Media Buy | Campaign |
| Creative Director | Request for Proposal (RFP) | Reach | Branding | Impressions |