| Campaign | Return on Investment (ROI) | Advertorial | Display | Frequency |
| Impressions | Click Through Rate | Soft Sell | Banner | Media Buy |
| In-column | Reach | ADVERTISING BINGO (free square) | Copywriting | Tagline |
| Creative Brief | Rate Card | Media Kit | Tear Sheets | Request for Proposal (RFP) |
| Account Executive | Production Request | Branding | Greeking | Forced Buy |
| Return on Investment (ROI) | Creative Director | Branding | Soft Sell | Request for Proposal (RFP) |
| Frequency | Impressions | Account Executive | Click Through Rate | Creative Brief |
| Production Request | Greeking | ADVERTISING BINGO (free square) | Media Buy | Campaign |
| Reach | Tagline | Splash Page | Media Kit | Copywriting |
| Banner | Forced Buy | Rate Card | Advertorial | In-column |