| Soft Sell | Tear Sheets | In-column | Return on Investment (ROI) | Click Through Rate |
| Production Request | Media Buy | Account Executive | Reach | Forced Buy |
| Tagline | Frequency | ADVERTISING BINGO (free square) | Display | Campaign |
| Copywriting | Splash Page | Media Kit | Creative Director | Greeking |
| Rate Card | Creative Brief | Request for Proposal (RFP) | Banner | Impressions |
| Campaign | Greeking | In-column | Tagline | Branding |
| Copywriting | Account Executive | Tear Sheets | Production Request | Click Through Rate |
| Impressions | Return on Investment (ROI) | ADVERTISING BINGO (free square) | Advertorial | Display |
| Frequency | Splash Page | Media Kit | Media Buy | Soft Sell |
| Creative Brief | Banner | Request for Proposal (RFP) | Creative Director | Forced Buy |