| Impressions | Return on Investment (ROI) | Production Request | Soft Sell | Frequency |
| Greeking | Rate Card | Banner | Forced Buy | Media Kit |
| Campaign | Creative Director | ADVERTISING BINGO (free square) | Copywriting | Click Through Rate |
| In-column | Tear Sheets | Advertorial | Tagline | Splash Page |
| Account Executive | Reach | Branding | Creative Brief | Display |
| Copywriting | Forced Buy | In-column | Creative Director | Splash Page |
| Soft Sell | Click Through Rate | Rate Card | Banner | Request for Proposal (RFP) |
| Advertorial | Reach | ADVERTISING BINGO (free square) | Tagline | Frequency |
| Branding | Campaign | Creative Brief | Production Request | Media Kit |
| Impressions | Display | Media Buy | Greeking | Tear Sheets |