| Return on Investment (ROI) | Media Buy | Request for Proposal (RFP) | Branding | Tagline |
| Reach | Splash Page | Creative Brief | Display | Banner |
| Tear Sheets | Click Through Rate | ADVERTISING BINGO (free square) | Forced Buy | In-column |
| Account Executive | Copywriting | Greeking | Advertorial | Media Kit |
| Frequency | Campaign | Impressions | Rate Card | Creative Director |
| Account Executive | Request for Proposal (RFP) | Media Kit | Splash Page | Tagline |
| Rate Card | Copywriting | Greeking | Frequency | In-column |
| Tear Sheets | Creative Brief | ADVERTISING BINGO (free square) | Soft Sell | Branding |
| Display | Media Buy | Click Through Rate | Reach | Banner |
| Production Request | Campaign | Advertorial | Return on Investment (ROI) | Impressions |