| Rate Card | Media Kit | Creative Director | Forced Buy | Account Executive |
| Greeking | Media Buy | Reach | Click Through Rate | Copywriting |
| Campaign | Request for Proposal (RFP) | ADVERTISING BINGO (free square) | Return on Investment (ROI) | In-column |
| Splash Page | Production Request | Branding | Tear Sheets | Tagline |
| Creative Brief | Frequency | Banner | Impressions | Soft Sell |
| Media Buy | Greeking | Request for Proposal (RFP) | Advertorial | Tear Sheets |
| Media Kit | Rate Card | Copywriting | Banner | Click Through Rate |
| Splash Page | Frequency | ADVERTISING BINGO (free square) | Soft Sell | Tagline |
| Impressions | Creative Brief | In-column | Return on Investment (ROI) | Creative Director |
| Account Executive | Production Request | Branding | Display | Campaign |