| Greeking | Copywriting | Tear Sheets | Creative Director | Account Executive |
| In-column | Advertorial | Production Request | Impressions | Return on Investment (ROI) |
| Rate Card | Splash Page | ADVERTISING BINGO (free square) | Tagline | Click Through Rate |
| Creative Brief | Forced Buy | Frequency | Media Buy | Soft Sell |
| Campaign | Reach | Display | Media Kit | Branding |
| Reach | Tagline | Click Through Rate | Banner | Greeking |
| Copywriting | Creative Director | Advertorial | Creative Brief | Tear Sheets |
| Soft Sell | In-column | ADVERTISING BINGO (free square) | Production Request | Display |
| Frequency | Media Buy | Impressions | Splash Page | Account Executive |
| Media Kit | Branding | Return on Investment (ROI) | Forced Buy | Request for Proposal (RFP) |