| Media Buy | Rate Card | Banner | Copywriting | Production Request |
| Greeking | Account Executive | Campaign | Forced Buy | Click Through Rate |
| Splash Page | Media Kit | ADVERTISING BINGO (free square) | Tagline | Creative Director |
| Advertorial | In-column | Impressions | Request for Proposal (RFP) | Tear Sheets |
| Branding | Return on Investment (ROI) | Frequency | Reach | Creative Brief |