| Creative Director | Greeking | Request for Proposal (RFP) | Creative Brief | Rate Card |
| Frequency | Media Kit | Reach | Campaign | Branding |
| Media Buy | Tagline | ADVERTISING BINGO (free square) | Copywriting | Impressions |
| Click Through Rate | Soft Sell | Banner | Account Executive | Splash Page |
| Advertorial | Display | Forced Buy | Return on Investment (ROI) | Production Request |