| Request for Proposal (RFP) | Tear Sheets | Media Buy | Greeking | Banner |
| Account Executive | Branding | Splash Page | Return on Investment (ROI) | Rate Card |
| Tagline | Soft Sell | ADVERTISING BINGO (free square) | Media Kit | Click Through Rate |
| Forced Buy | Campaign | Production Request | Creative Brief | Frequency |
| Advertorial | Display | Copywriting | Reach | Impressions |