| Media Buy | Click Through Rate | Forced Buy | Splash Page | Tear Sheets |
| Soft Sell | Return on Investment (ROI) | Account Executive | Campaign | Request for Proposal (RFP) |
| Frequency | Branding | ADVERTISING BINGO (free square) | Display | Tagline |
| Creative Brief | Reach | Advertorial | Creative Director | Greeking |
| Media Kit | Banner | Rate Card | In-column | Copywriting |