| Production Request | Tear Sheets | Splash Page | Request for Proposal (RFP) | Creative Brief |
| Branding | Rate Card | Frequency | Advertorial | Account Executive |
| Copywriting | Greeking | ADVERTISING BINGO (free square) | Creative Director | Return on Investment (ROI) |
| Banner | Media Kit | Forced Buy | Media Buy | Click Through Rate |
| Display | Reach | In-column | Tagline | Soft Sell |