| Display | Banner | Reach | Advertorial | Campaign |
| Return on Investment (ROI) | Request for Proposal (RFP) | In-column | Account Executive | Click Through Rate |
| Greeking | Impressions | ADVERTISING BINGO (free square) | Forced Buy | Creative Brief |
| Rate Card | Media Kit | Branding | Copywriting | Splash Page |
| Tagline | Frequency | Media Buy | Creative Director | Production Request |