| Branding | Creative Brief | Splash Page | Advertorial | Forced Buy |
| Creative Director | Tagline | Return on Investment (ROI) | Request for Proposal (RFP) | Campaign |
| Tear Sheets | Impressions | ADVERTISING BINGO (free square) | Greeking | In-column |
| Reach | Frequency | Soft Sell | Copywriting | Media Buy |
| Media Kit | Production Request | Rate Card | Banner | Account Executive |