| Columnar | Machine Learning | Dashboard | Data Visualization | Dark Data |
| Data Modeling | Data Lake | Ingestion | Business Intelligence (BI) | Predictive Analytics |
| Governance | Real-time | BIG DATA BINGO (free square) | Internet of Things | Privacy |
| Descriptive Analytics | Reporting | Datamart | Data Scientist | NoSQL |
| ETL | In-Memory | Unstructured Data | Big Data | Data Warehouse |