| Reporting | Dark Data | Data Scientist | Data Modeling | Big Data |
| Real-time | Privacy | NoSQL | Predictive Analytics | Ingestion |
| Dashboard | Columnar | BIG DATA BINGO (free square) | Data Visualization | Datamart |
| Machine Learning | ETL | Descriptive Analytics | Data Lake | Internet of Things |
| Unstructured Data | Hadoop | Business Intelligence (BI) | In-Memory | Governance |