| Convergent | Top down | Advantage | Ball Park | Real-Time |
| Functionality | Sustainable / Sustainability | Cascade Graph | Action Item / Action It | Front Lines |
| Portal | Search Engine Optimization | BULLSHIT BINGO (free square) | Intellectual Property | Sticky-ness |
| Multitask[ing] | Prioritized | Marketing / Promotional Collateral | Flexibility | Focused |
| Milestone | Monetize | Circle the wagons | Differentiation | Customer Oriented |
| Out of the [Box | Loop] | Agenda | Key Factor / Words | One Stop Shop | Discovery |
| Vertical Market | Secret sauce | No-Brainer | Cascade Graph | Fast Track |
| Team Building | Convergent | BULLSHIT BINGO (free square) | Timeline(s) | Application Service Provider (ASP) |
| Front Lines | Demographic | User Friendly | Omnichannel / Cross Channel | Service Oriented |
| Scale | End to end | Business Plan | Call to Action | Monoply |