| Best Practice | Differentiation | Perspective | Mission Critical | High-Level |
| Objectives | Pipeline | Game Plan | Go Public | Reconfigure |
| Impact[ful] | Level Set | BULLSHIT BINGO (free square) | Brain Storm / Mind Shower | Center of Excellence |
| Braindump | Virtual / Virtualization | Pushback | Sticky-ness | 30,000 foot view |
| Time to Market | Key Factor / Words | Ownership | Performance | In a Nutshell |