| Goal[s] | Burn rate | Advantage | Back-end | Deploy |
| Return on Investment (ROI) | Value | Offline | Communication | New Economy |
| Focused | Customer Facing | BULLSHIT BINGO (free square) | Segment | Project |
| Scope | In a Nutshell | 30,000 foot view | Challenge[s] | Elephant in the room |
| Lean In | Go to market | Fast Track | Total Quality [or] Quality Driven | Monoply |