| Facilitate | Gap Analysis | Market Window | A-B Testing | Benefit analysis |
| Virtual / Virtualization | Run it up the flagpole | Hardball | Raising the Bar | Reinvigorate |
| Promotion | Performance | BULLSHIT BINGO (free square) | Road map | Expectations |
| Integration | User Friendly | Customer Facing | Targeted | Web 2.0 / 3.0 |
| Ball Park | Lean In | Scenario[s] | Control Group | Re-engagement |
| Bottom Line | On Board | Run it up the flagpole | Reinvent[ing] the wheel | Vision statement |
| Tasked | Deploy | Reswizzle | Customer Service | Differentiation |
| Strategize | Off-line | BULLSHIT BINGO (free square) | Center of Excellence | Convergent |
| Policy[ies] | Service Oriented | Paradigm | 30,000 foot view | User Friendly |
| Portfolio | Turnkey | Herding Cats | Customer Facing | Promotion |