| High-Level | Cadence Call | Real-Time | Eyeballs | Downsize |
| Total Cost of Ownership (TCO) | Agnostic | Leverage | Communication | Level Set |
| Negotiated | Deep dive | BULLSHIT BINGO (free square) | Performance | Drop the Ball |
| Business Plan | Acquisition | Circle Back | Brand[ing] | In a Nutshell |
| That being said / Having said that | Touchpoints | Low-Hanging Fruit | Revenue | One to one |
| Focused | Phase | Milestone | Touch Base | Soup to nuts 24/7 |
| Functionality | Knowledge Transfer | New Economy | Strategize | Real-Time |
| Paradigm | Transformative | BULLSHIT BINGO (free square) | Cost | Elevator pitch |
| Expectations | Green | E-tailers | Growth | Agnostic |
| Win-win | Conversation | Ownership | Innovation / Innovated | Red Flag |