| Transformative | Asset[s] | Critical Path / Issue | Innovation / Innovated | |
| Tasked | Deep dive | Off Site Meeting | Off-line | Moving/Going Forward |
| Strategize | ETA | BULLSHIT BINGO (free square) | Lean In | E-commerce |
| Monoply | Objectives | Market Leader | Scale | Capacity |
| E-business | Automated | Diversity | Streamline | Portfolio |
| Reuse / Reusability | Paradigm | Workflow | Communication | Low-Hanging Fruit |
| Measurement | Seamless | Road map | Brain Storm / Mind Shower | Business Plan |
| One Stop Shop | Customer Oriented | BULLSHIT BINGO (free square) | No-Brainer | Data Driven |
| Agnostic | Open Source | Negotiated | Herding Cats | Sustainable / Sustainability |
| Reactivation | Value | Tasked | Convergent | Secret sauce |