| Facilitate | Brand[ing] | Marketing / Promotional Collateral | Niche[s] | Return on Investment (ROI) |
| Reuse / Reusability | On The Same Page | Brain Storm / Mind Shower | Legacy | Drill Down |
| Emerging markets | Business Opportunity | BULLSHIT BINGO (free square) | Metrics | Success |
| Engage | Back-end | Go to market | Scale | Team Player |
| Metadata | Customer Facing | Out Source | Top down | Reinvigorate |
| Sustainable / Sustainability | Time to Market | Sticky-ness | Wow Factor | Reactivation |
| Non-Traditional Management | Benefit analysis | Negotiated | Real-Time | Revisit |
| On The Same Page | Paradigm | BULLSHIT BINGO (free square) | Prototype | Popup |
| Success | Action Item / Action It | Growth | One Stop Shop | Agnostic |
| Scale | Robust | Mission Critical | Drill Down | Network[ing] |