| Cost | Out of the [Box | Loop] | Dynamic | Basically | Project |
| Control Group | Strategize | Conversation | Benefit analysis | Omnichannel / Cross Channel |
| Open Source | Collaborate / Collaboration | BULLSHIT BINGO (free square) | One Stop Shop | Scale |
| Customer Centric | Vertical Market | Patent | Offline | Scope |
| Followup | Issues | Backward Compatible | Web 2.0 / 3.0 | Connectivity |
| Green | Etched in Stone | Tailwind[s] | Partner | Time to Market |
| Buzz | Search Engine Optimization | Engage | Promotion | Total Quality [or] Quality Driven |
| Dashboard | Strategize | BULLSHIT BINGO (free square) | Knowledge Transfer | Expectations |
| Burn rate | Reactivation | Portfolio | Challenge[s] | Patent |
| Braindump | Quick win | Back-end | Service Oriented | Open Source |