| Run the Numbers | Deadlines | Big Picture | Niche[s] | Diversity |
| Skill set(s) | Wow Factor | Issues | Pipeline | Challenge[s] |
| Automated | Popup | BULLSHIT BINGO (free square) | Followup | Sticky-ness |
| Circle the wagons | Reverse Engineer | Cutting Edge | Performance | Center of Excellence |
| Virtual / Virtualization | Convergent | On The Same Page | Key Factor / Words | Action Item / Action It |
| Omnichannel / Cross Channel | Vertical Market | Eyeballs | Call to Action | Innovation / Innovated |
| Impact[ful] | Mind Share | Target Audience | Pushback | Search Engine Optimization |
| Run it up the flagpole | Application Service Provider (ASP) | BULLSHIT BINGO (free square) | Core Competency / Core Competencies | Run the Numbers |
| Elevator pitch | Raising the Bar | Portal | Deploy | Automated |
| Level Set | Skill set(s) | Goal oriented | Functionality | Agnostic |