| Demographic | Deep dive | Convergent | Innovation / Innovated | Tasked |
| Focused | Circle the wagons | Initial Assessment | Band-aid | Braindump |
| Reuse / Reusability | End to end | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Reinvigorate |
| Touch Base | Real-Time | Downsize | Engage | Business Plan |
| Goal[s] | Quick win | Service Oriented | Back to the drawing board | Relevance |
| Sustainable / Sustainability | Connectivity | Cross Sell | Off the Shelf | Demographic |
| Bottom up | Market Window | Followup | Conversion | Data Driven |
| Reswizzle | Engage | BULLSHIT BINGO (free square) | User Friendly | Key Factor / Words |
| Customer Service | Braindump | Sticky-ness | Robust | Streamline |
| Convergent | Intellectual Property | Pipeline | Ownership | Laser-focused |