| Run the Numbers | In a Nutshell | Control Group | Growth | Herding Cats |
| Workflow | Customer Service | Conversion | Circle Back | Collaborate / Collaboration |
| Critical Path / Issue | Go to market | BULLSHIT BINGO (free square) | Data Mining | Compelling |
| Robust | Monoply | Key Factor / Words | Statement of Work (SOW) | Grow |
| Seamless | Reverse Engineer | Negotiated | Granular | On the back end |
| Mindset | Green | Aggregate | Metadata | Reach out |
| Segment | Back-end | Sales Driven | Connectivity | Go Live |
| Metrics | Buzz | BULLSHIT BINGO (free square) | Web 2.0 / 3.0 | Market Leader |
| E-commerce | Service Oriented | Double down | Critical Path / Issue | Performance |
| Functionality | Bottom Line | Best of Breed | Backward Compatible | Proactive |