| Landing Page[s] | Differentiation | Issues | Resource[s] | Open Source |
| Promotion | Bottom Line | Basically | Connectivity | Followup |
| Raising the Bar | Quick win | BULLSHIT BINGO (free square) | Customer Service | Goal[s] |
| Intellectual Property | Elevator pitch | Reuse / Reusability | Level Playing Field | Cascade Graph |
| Flexibility | Phase | Hardball | Core Competency / Core Competencies | Key Factor / Words |
| Due dilligence | Retention | E-business | Call to Action | Customer Oriented |
| Level Set | Agenda | Innovation / Innovated | Business Plan | Profit[ability] |
| Compelling | First to market | BULLSHIT BINGO (free square) | Non-Traditional Management | Dynamic |
| Leverage | Issues | Bottom Line | Promotion | Workflow |
| Conversation | Reactivation | Intellectual Property | Total Cost of Ownership (TCO) | Green |