| Resource[s] | Profit[ability] | Segment | Hardball | Business Plan |
| Expectations | Reconfigure | Partner | Metadata | Bottom up |
| Low-Hanging Fruit | Heavy lifting | BULLSHIT BINGO (free square) | Off Site Meeting | Policy[ies] |
| Application Service Provider (ASP) | Buzz | At the end of the day | Marketing / Promotional Collateral | Burn rate |
| Quick win | Knowledge Transfer | Compelling | Non-Traditional Management | Retention |
| Backward Compatible | Conversation | Profit[ability] | Walk the Talk | Scope |
| Impact[ful] | Virtual / Virtualization | Ball Park | Mind Share | Run it up the flagpole |
| Monoply | Conversion | BULLSHIT BINGO (free square) | Off the Shelf | Win-win |
| Skill set(s) | Double down | Basically | Mission Critical | Emerging markets |
| Team Player | Customer Facing | Key Factor / Words | Heavy lifting | Reach out |