| Content Management | Benefit analysis | Relevance | Transformative | Customer Service |
| Tailwind[s] | Backward Compatible | Mindset | Touchpoints | Double down |
| Reswizzle | Portfolio | BULLSHIT BINGO (free square) | Back to the drawing board | Mission Critical |
| Impact[ful] | Profit[ability] | Brand[ing] | Real-Time | Perspective |
| Performance | Objectives | A-B Testing | That being said / Having said that | Bottom up |
| Vision statement | Customer Oriented | Policy[ies] | Segment | Opportunity |
| Low-Hanging Fruit | Empower[ment] | Back-end | Experiences | Cadence Call |
| Aggregate | Customer Facing | BULLSHIT BINGO (free square) | Prototype | Partner |
| Big Picture | Market Leader | Process | Sales Driven | Intellectual Property |
| Connectivity | Goal oriented | Client Focus[ed] | Customer Centric | In a Nutshell |