| Mindset | Asset[s] | Top down | E-commerce | Personalization |
| Go Live | Web 2.0 / 3.0 | Challenge[s] | Workflow | Resource[s] |
| Focused | Reactivation | BULLSHIT BINGO (free square) | Network[ing] | Granular |
| Off the Shelf | Reinvigorate | Reinvent[ing] the wheel | Laser-focused | Knowledge Transfer |
| Level Set | Solution(s) | Control Group | At the end of the day | Core Competency / Core Competencies |
| A-B Testing | Metrics | Vision statement | Bottom Line | 30,000 foot view |
| Call to Action | Go to market | Convergent | Impact[ful] | Promotion |
| Milestone | Multitask[ing] | BULLSHIT BINGO (free square) | E-tailers | Brain Storm / Mind Shower |
| Road map | Vertical Market | Google Juice | Process | Utilize |
| Marketing / Promotional Collateral | One Stop Shop | Game Plan | Heavy lifting | Automated |