| Sustainable | Partner | Deploy | Customer Facing | Drink the Kool-Aid |
| Win-win | End to end | Performance | Segment | |
| Agenda | Guidance | BULLSHIT BINGO (free square) | Scope | Team Player |
| Sticky-ness | Mindset | Ownership | Time to Market | Cadence Call |
| Fault Tolerant | Exposure | Go to market | Red Flag | Capacity |
| Client Focus[ed] | User Friendly | Vertical Market | Marketing / Promotional Collateral | Strategic |
| Viral | E-business | Resource[s] | Control Group | Elephant in the room |
| Multitask[ing] | Statement of Work (SOW) | BULLSHIT BINGO (free square) | New Economy | That being said / Having said that |
| Policy[ies] | Best of Breed | Dashboard | Legacy | Focused |
| Service Oriented | Non-Traditional Management | Benchmark | Return on Investment (ROI) | Customer Oriented |