| Game Plan | Cutting Edge | Benefit analysis | Phase | Reach out |
| Data Mining | Reactivation | Traction | Web 2.0 / 3.0 | Personalization |
| Followup | Capacity | BULLSHIT BINGO (free square) | Secret sauce | Ball Park |
| Timeline(s) | Time to Market | Facilitate | Moving/Going Forward | Critical Path / Issue |
| Eyeballs | Drink the Kool-Aid | Backward Compatible | Real-Time | Top Of The Game |
| Opportunity | Ramp Up | Tailwind[s] | Promotion | Go Public |
| Team Building | Call to Action | Walk the Talk | Go to market | Vertical Market |
| Landing Page[s] | Collaborate / Collaboration | BULLSHIT BINGO (free square) | Laser-focused | Drill Down |
| Omnichannel / Cross Channel | Robust | Utilize | Focused | Advantage |
| Differentiation | Innovation / Innovated | Go Live | Ball Park | Wow Factor |