| Goal[s] | Challenge[s] | Market Window | Traction | Quick win |
| Portal | Prototype | Multitask[ing] | Transformative | Convergent |
| Prioritized | Agenda | BULLSHIT BINGO (free square) | Reinvigorate | Run the Numbers |
| Pipeline | Web 2.0 / 3.0 | In a Nutshell | Upside | Vision statement |
| Moving/Going Forward | Data Driven | Initial Assessment | Marketing / Promotional Collateral | Solution(s) |
| Double down | Content Management | Skill set(s) | On Board | Vision statement |
| Brain Storm / Mind Shower | Mind Share | Robust | Back to the drawing board | Benchmark |
| Big Picture | Scale | BULLSHIT BINGO (free square) | Exposure | End to end |
| Mindset | Level Set | Sales Driven | Pushback | Sticky-ness |
| Proactive | Reconfigure | Leadership | Monoply | Return on Investment (ROI) |