| Backward Compatible | Agenda | Gap Analysis | Opportunity | Reinvigorate |
| Go to market | Due dilligence | Timeline(s) | Cascade Graph | Policy[ies] |
| Workflow | Band-aid | BULLSHIT BINGO (free square) | Ownership | Goal[s] |
| Web 2.0 / 3.0 | Monetize | Return on Investment (ROI) | Revenue | Heavy lifting |
| Application Service Provider (ASP) | Sustainable / Sustainability | Integration | Reconfigure | Scale |
| Retention | Critical Path / Issue | Customer Centric | Agenda | Gap Analysis |
| Negotiated | Touchpoints | Strategy | Diversity | Wow Factor |
| Demographic | Workflow | BULLSHIT BINGO (free square) | Reinvent[ing] the wheel | Solution(s) |
| Data Driven | Downsize | Revisit | Re-engagement | Exposure |
| Measurement | Turnkey | Leadership | Followup | Up to speed |