| Customer Service | Sales Driven | Back-end | Basically | Followup |
| Quick win | Virtual / Virtualization | Total Cost of Ownership (TCO) | Streamline | Promotion |
| Burn rate | Agnostic | BULLSHIT BINGO (free square) | E-tailers | Sustainable |
| Timeline(s) | Critical Path / Issue | Offline | Value | Phase |
| Cascade Graph | Bottom up | Reverse Engineer | Personalization | Road map |
| Goal oriented | Goal[s] | Leverage | Convergent | No-Brainer |
| Revenue | Agenda | Team Player | Flexibility | Deploy |
| Retention | Best Practice | BULLSHIT BINGO (free square) | Win-win | Asset[s] |
| Double down | Application Service Provider (ASP) | First to market | Run the Numbers | Off Site Meeting |
| New Economy | Success | Value | Reuse / Reusability | Tailwind[s] |