| No-Brainer | Go Public | Benchmark | Bottom up | Data Mining |
| Elevator pitch | Upside | On The Same Page | Acquisition | Quick win |
| Center of Excellence | Grow | BULLSHIT BINGO (free square) | Buzz | Front Lines |
| Cost | Pipeline | Market Leader | Backward Compatible | Metadata |
| Team Building | Viral | Process | Network[ing] | Road map |
| Total Cost of Ownership (TCO) | Search Engine Optimization | Customer Facing | Back-end | Streamline |
| Virtual / Virtualization | Client Focus[ed] | Run it up the flagpole | Sustainable | Vertical Market |
| Heavy lifting | BULLSHIT BINGO (free square) | Solution(s) | Opportunity | |
| No-Brainer | Herding Cats | Green | Tailwind[s] | Lean In |
| Innovation / Innovated | Re-engagement | Bottom up | Reuse / Reusability | Metadata |