| Offline | Key Factor / Words | Front Lines | Connectivity | Level Playing Field |
| Raising the Bar | Knowledge Transfer | Discovery | Viral | Core Competency / Core Competencies |
| Metadata | Up to speed | BULLSHIT BINGO (free square) | Total Cost of Ownership (TCO) | Initial Assessment |
| On the back end | Back-end | Niche[s] | In a Nutshell | Deliverable[s] |
| Braindump | Innovation / Innovated | High-Level | Big Picture | Think Outside the Box |
| Optimization | Workflow | Target Audience | Cross Sell | Ownership |
| Acquisition | Circle the wagons | Transformative | Band-aid | Sustainable |
| Due dilligence | Up-Sell | BULLSHIT BINGO (free square) | Top Of The Game | Burn rate |
| Best Practice | Metrics | Compelling | End to end | Elevator pitch |
| Personalization | Knowledge Base | Revenue | Reinvigorate | Strategic |