| Legacy | E-tailers | Communication | Initial Assessment | Total Cost of Ownership (TCO) |
| Target Audience | Sticky-ness | Differentiation | Back to the drawing board | Advantage |
| Followup | Revenue | BULLSHIT BINGO (free square) | Focused | Run it up the flagpole |
| Leadership | Targeted | Core Competency / Core Competencies | Utilize | Granular |
| Exposure | First to market | Integration | Up-Sell | Moving/Going Forward |
| Innovation / Innovated | Customer Oriented | Time to Market | Wow Factor | Targeted |
| User Friendly | Strategize | Followup | Metrics | Tasked |
| Timeline(s) | Heads up | BULLSHIT BINGO (free square) | One Stop Shop | Communication |
| Transformative | Brand[ing] | That being said / Having said that | Drop the Ball | Robust |
| Ball Park | Off the Shelf | Experiences | Optimization | Offline |