| Popup | Level Playing Field | Diversity | Initial Assessment | Center of Excellence |
| Ecosystem | Total Cost of Ownership (TCO) | Landing Page[s] | Strategize | Relevance |
| Agenda | Quick win | BULLSHIT BINGO (free square) | In a Nutshell | Segment |
| Streamline | Partner | Grow | Portfolio | Statement of Work (SOW) |
| Service Oriented | Ownership | Sustainable / Sustainability | Top down | Raising the Bar |
| Pushback | Core Competency / Core Competencies | Out of the [Box | Loop] | On Board | Search Engine Optimization |
| Differentiation | Targeted | Top Of The Game | Total Cost of Ownership (TCO) | Portal |
| Restructuring | Challenge[s] | BULLSHIT BINGO (free square) | Aggregate | Fast Track |
| Omnichannel / Cross Channel | Knowledge Base | Data Mining | Vertical Market | Dynamic |
| Connectivity | Deploy | Reach out | Agnostic | Mission Critical |