| Strategic | Total Quality [or] Quality Driven | Metrics | Capacity | Up to speed |
| Partner | Workflow | Level Set | Go Live | Total Cost of Ownership (TCO) |
| Ball Park | Green | BULLSHIT BINGO (free square) | Profit[ability] | Promotion |
| Benchmark | One to one | Success | Critical Path / Issue | Landing Page[s] |
| Leadership | Vision statement | At the end of the day | Technologies | Conversion |
| Advantage | Compelling | Team Building | 30,000 foot view | Experiences |
| Return on Investment (ROI) | Reswizzle | Cross Sell | Agenda | Sustainable / Sustainability |
| Leadership | Paradigm | BULLSHIT BINGO (free square) | Timeline(s) | Scenario[s] |
| Go Live | Red Flag | B2B | Goal[s] | Reactivation |
| Band-aid | Wow Factor | Game Plan | Burn rate | Herding Cats |