| Big Picture | Best of Breed | Out Source | Run the Numbers | E-tailers |
| Reactivation | Goal[s] | E-business | Gap Analysis | Pushback |
| Google Juice | Data Mining | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Scale |
| Customer Service | Project | Up-Sell | Off the Shelf | Granular |
| Conversation | Re-engagement | Return on Investment (ROI) | Perspective | Grow |
| Off Site Meeting | Basically | Level Playing Field | Niche[s] | Collaborate / Collaboration |
| Metrics | Optimization | Game Plan | Viral | Omnichannel / Cross Channel |
| Band-aid | Integration | BULLSHIT BINGO (free square) | Reinvent[ing] the wheel | Growth |
| Empower[ment] | Transformative | Performance | Web 2.0 / 3.0 | |
| Ecosystem | Critical Path / Issue | Metadata | Level Set | Dynamic |