| Cascade Graph | Virtual / Virtualization | Real-Time | Discovery | In a Nutshell |
| Challenge[s] | Data Driven | Off Site Meeting | Game Plan | Revisit |
| Process | Strategic | BULLSHIT BINGO (free square) | Center of Excellence | Sales Driven |
| Cross Sell | Control Group | Profit[ability] | Search Engine Optimization | Out Source |
| Customer Service | Raising the Bar | Streamline | Burn rate | Circle the wagons |
| Out of the [Box | Loop] | Process | Best Practice | Cadence Call | Low-Hanging Fruit |
| Business Opportunity | Niche[s] | First to market | Intellectual Property | Tasked |
| Drill Down | Monoply | BULLSHIT BINGO (free square) | Customer Facing | Circle the wagons |
| Search Engine Optimization | Leverage | Soup to nuts 24/7 | Big Picture | Deliverable[s] |
| Targeted | E-commerce | Differentiation | High-Level | Data Driven |