| On the back end | Tasked | Differentiation | Targeted | Objectives |
| Utilize | Restructuring | Reinvigorate | Engage | Mind Share |
| 30,000 foot view | Monetize | BULLSHIT BINGO (free square) | Workshop | Bottom up |
| Reconfigure | Integration | Knowledge Transfer | Convergent | Market Leader |
| Call to Action | Virtual / Virtualization | Drill Down | Empower[ment] | Braindump |
| Revisit | Client Focus[ed] | Challenge[s] | Legacy | Google Juice |
| Content Management | Non-Traditional Management | Solution(s) | Run it up the flagpole | Patent |
| Laser-focused | Expectations | BULLSHIT BINGO (free square) | Lean In | Exposure |
| Traction | Scale | Buzz | Heads up | Measurement |
| Real-Time | Project | Herding Cats | Braindump | Back-end |