| Workshop | Lean In | Due dilligence | Functionality | Niche[s] |
| Soup to nuts 24/7 | Personalization | B2B | Center of Excellence | Reinvigorate |
| Strategy | Strategic | BULLSHIT BINGO (free square) | Fault Tolerant | Bottom Line |
| Phase | Profit[ability] | Relevance | Reconfigure | Omnichannel / Cross Channel |
| Drop the Ball | No-Brainer | Low-Hanging Fruit | Expectations | Run the Numbers |
| Ecosystem | Raising the Bar | Statement of Work (SOW) | Business Plan | Synergy / Synergies |
| Go Public | Off Site Meeting | Demographic | Sustainable | Control Group |
| Band-aid | Conversation | BULLSHIT BINGO (free square) | Communication | Expectations |
| Revisit | Dynamic | Ownership | Optimization | Advantage |
| Elephant in the room | Strategic | Low-Hanging Fruit | Customer Service | A-B Testing |