| Return on Investment (ROI) | Back-end | One Stop Shop | Mission Critical | Dashboard |
| Client Focus[ed] | Integration | Lead The Field / Occupy The Field | Cost | Quick win |
| Automated | Network[ing] | BULLSHIT BINGO (free square) | Mindset | Go Live |
| Etched in Stone | Tailwind[s] | Basically | Scale | Green |
| Vertical Market | Scenario[s] | Run the Numbers | Bottom up | Promotion |
| Omnichannel / Cross Channel | Landing Page[s] | One Stop Shop | Run it up the flagpole | Data Driven |
| Out of the [Box | Loop] | Heavy lifting | Phase | Functionality | Advantage |
| Deadlines | Capacity | BULLSHIT BINGO (free square) | Mission Critical | At the end of the day |
| Up-Sell | Backward Compatible | Cross Sell | Issues | Engage |
| Monetize | Automated | Team Building | Skill set(s) | Goal oriented |