| Intellectual Property | Scenario[s] | Solution(s) | On Board | Optimization |
| Due dilligence | Content Management | Robust | Experiences | On The Same Page |
| Basically | Opportunity | BULLSHIT BINGO (free square) | Relevance | Top Of The Game |
| Portfolio | Total Cost of Ownership (TCO) | Omnichannel / Cross Channel | Go Live | Braindump |
| Discovery | Project | No-Brainer | Mindset | Timeline(s) |
| Deploy | ETA | Technologies | Customer Relationship Management (CRM) | Laser-focused |
| Bottom up | Green | Gap Analysis | Ecosystem | Exposure |
| Retention | Game Plan | BULLSHIT BINGO (free square) | Basically | Monoply |
| Heads up | Etched in Stone | Customer Centric | Total Quality [or] Quality Driven | Back-end |
| Engage | Hardball | Skill set(s) | Reinvent[ing] the wheel | Measurement |