| Cost | Streamline | Run it up the flagpole | Traction | Revenue |
| Turnkey | Due dilligence | Application Service Provider (ASP) | Scenario[s] | Reactivation |
| Viral | Circle Back | BULLSHIT BINGO (free square) | Granular | Win-win |
| Expectations | Customer Service | Omnichannel / Cross Channel | Green | End to end |
| Landing Page[s] | Data Driven | Goal[s] | Aggregate | Retention |
| Market Window | Think Outside the Box | Omnichannel / Cross Channel | Patent | Touch Base |
| Prototype | One to one | Experiences | Bandwidth | Paradigm |
| Restructuring | Sales Driven | BULLSHIT BINGO (free square) | Conversion | Empower[ment] |
| Total Quality [or] Quality Driven | Top Of The Game | Exposure | Go Live | Fast Track |
| Workshop | Technologies | Streamline | Open Source | Return on Investment (ROI) |