| Proactive | Automated | Connectivity | Agnostic | Lead The Field / Occupy The Field |
| Convergent | Turnkey | Top Of The Game | One Stop Shop | Mindset |
| Heavy lifting | Deploy | BULLSHIT BINGO (free square) | Ramp Up | Virtual / Virtualization |
| Walk the Talk | Action Item / Action It | Run the Numbers | Opportunity | Value |
| Compelling | Legacy | Vertical Market | Customer Facing | Scale |
| Compelling | Milestone | Success | Non-Traditional Management | Brain Storm / Mind Shower |
| New Economy | Strategize | Customer Facing | Laser-focused | Gap Analysis |
| Backward Compatible | Viral | BULLSHIT BINGO (free square) | Personalization | Growth |
| Value | Real-Time | Agenda | Reactivation | Upside |
| Touchpoints | Metrics | Strategy | Back-end | Big Picture |