| Game Plan | Burn rate | Center of Excellence | Scope | Reactivation |
| Revenue | Niche[s] | Grow | Knowledge Transfer | Diversity |
| Out of the [Box | Loop] | Perspective | BULLSHIT BINGO (free square) | Drop the Ball | Reconfigure |
| New Economy | Service Oriented | Brand[ing] | Cost | Front Lines |
| Elephant in the room | E-tailers | Braindump | Customer Facing | Emerging markets |
| Conversation | Moving/Going Forward | On The Same Page | Lead The Field / Occupy The Field | Back-end |
| Market Window | Web 2.0 / 3.0 | Sales Driven | Omnichannel / Cross Channel | Burn rate |
| Up to speed | Niche[s] | BULLSHIT BINGO (free square) | Multitask[ing] | One to one |
| Ramp Up | Go Live | Lean In | Red Flag | Soup to nuts 24/7 |
| Communication | Customer Oriented | Dynamic | Braindump | Viral |