| Prototype | Revisit | Dashboard | Grow | Reinvent[ing] the wheel |
| At the end of the day | Upside | ETA | User Friendly | Eyeballs |
| Promotion | Automated | BULLSHIT BINGO (free square) | Walk the Talk | Non-Traditional Management |
| Google Juice | That being said / Having said that | Business Plan | Goal[s] | Time to Market |
| Web 2.0 / 3.0 | Process | Acquisition | Fault Tolerant | Growth |
| Performance | Cadence Call | Business Opportunity | First to market | Restructuring |
| Basically | Marketing / Promotional Collateral | Multitask[ing] | Drink the Kool-Aid | Total Cost of Ownership (TCO) |
| Differentiation | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | On The Same Page | Policy[ies] |
| Win-win | Off the Shelf | Landing Page[s] | Time to Market | Search Engine Optimization |
| Metadata | Optimization | Dynamic | Innovation / Innovated | Goal oriented |