| Top Of The Game | Metadata | Raising the Bar | Granular | Dynamic |
| Acquisition | Real-Time | Knowledge Base | 30,000 foot view | Brain Storm / Mind Shower |
| Client Focus[ed] | Conversion | BULLSHIT BINGO (free square) | Gap Analysis | ETA |
| Challenge[s] | Statement of Work (SOW) | Call to Action | Backward Compatible | Milestone |
| Off the Shelf | Downsize | Road map | Non-Traditional Management | Vision statement |
| Marketing / Promotional Collateral | Prioritized | Offline | On Board | Mindset |
| Phase | Success | Web 2.0 / 3.0 | Double down | |
| Return on Investment (ROI) | 30,000 foot view | BULLSHIT BINGO (free square) | Strategize | End to end |
| Engage | Reactivation | Drink the Kool-Aid | Big Picture | Upside |
| Walk the Talk | Monetize | Restructuring | E-commerce | Streamline |