| Out Source | On The Same Page | Level Playing Field | Back to the drawing board | Top Of The Game |
| Google Juice | Connectivity | Engage | Segment | Customer Oriented |
| Content Management | Demographic | BULLSHIT BINGO (free square) | Diversity | Circle Back |
| Eyeballs | Dashboard | Omnichannel / Cross Channel | Service Oriented | Competitive |
| Phase | 30,000 foot view | Empower[ment] | Time to Market | Double down |
| Secret sauce | Deliverable[s] | Workflow | Expectations | Back-end |
| Followup | Reconfigure | Pipeline | 30,000 foot view | Drink the Kool-Aid |
| Offline | One Stop Shop | BULLSHIT BINGO (free square) | Restructuring | On Board |
| Front Lines | Brand[ing] | Exposure | Game Plan | Business Plan |
| Upside | Critical Path / Issue | Reuse / Reusability | Open Source | Portfolio |