| Low-Hanging Fruit | Expectations | Experiences | Prioritized | Facilitate |
| Objectives | Issues | Opportunity | Content Management | Portal |
| Google Juice | That being said / Having said that | BULLSHIT BINGO (free square) | Deep dive | Basically |
| Asset[s] | Green | B2B | Offline | Goal[s] |
| Competitive | Fault Tolerant | Knowledge Transfer | Monoply | Reconfigure |
| That being said / Having said that | Impact[ful] | Growth | Sales Driven | Web 2.0 / 3.0 |
| Braindump | Quick win | Segment | Seamless | Action Item / Action It |
| Off the Shelf | E-commerce | BULLSHIT BINGO (free square) | Deploy | Total Quality [or] Quality Driven |
| Resource[s] | Road map | Drill Down | Secret sauce | Data Mining |
| Hardball | Competitive | Focused | Proactive | Aggregate |