| Proactive | Win-win | Aggregate | Customer Service | E-tailers |
| Walk the Talk | Lead The Field / Occupy The Field | Focused | Workshop | Off-line |
| Offline | Facilitate | BULLSHIT BINGO (free square) | Process | Application Service Provider (ASP) |
| Restructuring | Competitive | Discovery | Sales Driven | A-B Testing |
| Braindump | Customer Oriented | Cost | Critical Path / Issue | Band-aid |
| Go Live | Knowledge Transfer | Buzz | Reinvigorate | Collaborate / Collaboration |
| Convergent | Raising the Bar | User Friendly | Secret sauce | Sustainable |
| Call to Action | Mission Critical | BULLSHIT BINGO (free square) | Google Juice | Total Quality [or] Quality Driven |
| New Economy | Action Item / Action It | Center of Excellence | Up-Sell | Low-Hanging Fruit |
| Empower[ment] | Offline | Moving/Going Forward | Reactivation | Open Source |