| Expectations | Conversion | Viral | Soup to nuts 24/7 | Tasked |
| Upside | Patent | Bandwidth | Transformative | A-B Testing |
| Hardball | Return on Investment (ROI) | BULLSHIT BINGO (free square) | Collaborate / Collaboration | Acquisition |
| Portal | Back-end | Landing Page[s] | Guidance | Strategic |
| ETA | Network[ing] | Go Live | Client Focus[ed] | Differentiation |
| Market Leader | Scale | Process | Laser-focused | Run it up the flagpole |
| Timeline(s) | Circle Back | Gap Analysis | Cutting Edge | Heads up |
| Automated | Marketing / Promotional Collateral | BULLSHIT BINGO (free square) | Virtual / Virtualization | Drill Down |
| Pushback | Market Window | Deep dive | Team Building | Google Juice |
| On The Same Page | Milestone | Cost | Strategy | End to end |