| Top Of The Game | Bandwidth | Deadlines | Sales Driven | Data Mining |
| Reswizzle | Opportunity | Marketing / Promotional Collateral | Walk the Talk | Success |
| Drill Down | Omnichannel / Cross Channel | BULLSHIT BINGO (free square) | Reuse / Reusability | Hardball |
| Experiences | Profit[ability] | Out Source | Ramp Up | At the end of the day |
| Best Practice | Partner | Run it up the flagpole | Goal oriented | Virtual / Virtualization |
| Revenue | First to market | Connectivity | Drill Down | Gap Analysis |
| Pushback | New Economy | Cadence Call | Ball Park | Out Source |
| Fast Track | Critical Path / Issue | BULLSHIT BINGO (free square) | Knowledge Base | Sustainable |
| Low-Hanging Fruit | Resource[s] | Go to market | Reactivation | Team Player |
| Relevance | Diversity | Robust | Circle the wagons | Compelling |