| Bottom up | Customer Relationship Management (CRM) | High-Level | Policy[ies] | Network[ing] |
| Google Juice | Secret sauce | Customer Service | Circle Back | |
| Team Player | Reconfigure | BULLSHIT BINGO (free square) | Tasked | Utilize |
| Objectives | Red Flag | Pipeline | Cost | At the end of the day |
| Connectivity | Herding Cats | B2B | Ramp Up | Personalization |
| Scale | Up to speed | Dynamic | Diversity | Touch Base |
| Service Oriented | Relevance | Real-Time | Knowledge Base | E-tailers |
| Reconfigure | Out Source | BULLSHIT BINGO (free square) | End to end | Brand[ing] |
| Road map | Business Opportunity | Total Quality [or] Quality Driven | Secret sauce | Revisit |
| Emerging markets | One Stop Shop | Cadence Call | Wow Factor | Customer Facing |