| Exposure | Off the Shelf | Portal | Run the Numbers | Moving/Going Forward |
| Intellectual Property | Laser-focused | Workshop | Time to Market | Initial Assessment |
| Secret sauce | Touch Base | BULLSHIT BINGO (free square) | Non-Traditional Management | Niche[s] |
| Strategy | Revenue | Fault Tolerant | Ramp Up | Measurement |
| Perspective | Goal[s] | Control Group | Aggregate | Objectives |
| Intellectual Property | Milestone | Emerging markets | Lead The Field / Occupy The Field | Turnkey |
| Critical Path / Issue | Business Plan | Initial Assessment | Level Set | Off Site Meeting |
| Viral | Scenario[s] | BULLSHIT BINGO (free square) | Functionality | Relevance |
| Portfolio | Eyeballs | On the back end | Braindump | Mindset |
| Off-line | Pushback | Expectations | Basically | Elephant in the room |