| Action Item / Action It | Drill Down | Best Practice | Tailwind[s] | Quick win |
| Resource[s] | Call to Action | Back to the drawing board | Out Source | E-business |
| Niche[s] | Diversity | BULLSHIT BINGO (free square) | Network[ing] | Revenue |
| Circle the wagons | Control Group | Turnkey | Success | Green |
| Fault Tolerant | Customer Service | Big Picture | Deep dive | Partner |
| No-Brainer | Performance | Top Of The Game | Herding Cats | Market Window |
| Drop the Ball | E-business | Timeline(s) | Communication | Quick win |
| Customer Service | Re-engagement | BULLSHIT BINGO (free square) | Facilitate | Aggregate |
| Exposure | B2B | Low-Hanging Fruit | Fault Tolerant | Reuse / Reusability |
| Ecosystem | Mind Share | Metadata | Reach out | ETA |