| Mind Share | Bottom up | Competitive | Ecosystem | Cross Sell |
| Off Site Meeting | Convergent | Benchmark | Control Group | Engage |
| Up to speed | That being said / Having said that | BULLSHIT BINGO (free square) | Mission Critical | |
| Metrics | Etched in Stone | Initial Assessment | Focused | Skill set(s) |
| Buzz | Back-end | Perspective | Connectivity | Team Building |
| Pipeline | Retention | Granular | Basically | Green |
| Restructuring | E-business | Functionality | Reconfigure | Innovation / Innovated |
| Scale | Expectations | BULLSHIT BINGO (free square) | Asset[s] | Target Audience |
| Game Plan | Open Source | Buzz | Double down | Offline |
| Reach out | Soup to nuts 24/7 | Connectivity | Low-Hanging Fruit | Team Player |