| Proactive | Aggregate | Market Leader | Cadence Call | Patent |
| Goal[s] | Basically | Green | Pushback | Automated |
| Differentiation | Big Picture | BULLSHIT BINGO (free square) | Top down | Quick win |
| Eyeballs | Drop the Ball | Team Building | Streamline | In a Nutshell |
| Market Window | Cutting Edge | Due dilligence | Revenue | Partner |
| Facilitate | Marketing / Promotional Collateral | Technologies | One Stop Shop | Engage |
| Workflow | Profit[ability] | Sticky-ness | Pushback | On The Same Page |
| No-Brainer | Low-Hanging Fruit | BULLSHIT BINGO (free square) | Off the Shelf | Innovation / Innovated |
| Lean In | Green | Key Factor / Words | Flexibility | Leverage |
| Data Driven | Portal | Scenario[s] | Compelling | First to market |