| Grow | Moving/Going Forward | Market Leader | Utilize | Content Management |
| End to end | Best Practice | Up to speed | Communication | Time to Market |
| Pipeline | Heavy lifting | BULLSHIT BINGO (free square) | Demographic | Advantage |
| Measurement | Road map | Elevator pitch | Prototype | E-commerce |
| Reverse Engineer | New Economy | Capacity | Seamless | 30,000 foot view |
| Partner | Team Building | Pipeline | Dashboard | Experiences |
| Market Leader | Gap Analysis | Goal[s] | Deliverable[s] | Legacy |
| Targeted | Call to Action | BULLSHIT BINGO (free square) | Non-Traditional Management | Intellectual Property |
| Business Plan | Prototype | Reach out | E-tailers | A-B Testing |
| Total Cost of Ownership (TCO) | Drill Down | Proactive | Top Of The Game | Milestone |