| Marketing / Promotional Collateral | Re-engagement | Compelling | Secret sauce | Team Building |
| First to market | Agenda | Statement of Work (SOW) | Acquisition | Growth |
| Vertical Market | End to end | BULLSHIT BINGO (free square) | Total Cost of Ownership (TCO) | Reinvent[ing] the wheel |
| Business Opportunity | Fast Track | Laser-focused | Cost | Prototype |
| Benchmark | Walk the Talk | Robust | Reach out | Project |
| Patent | Sales Driven | Level Playing Field | Low-Hanging Fruit | Front Lines |
| Phase | Strategize | Deep dive | Business Opportunity | Segment |
| Streamline | Conversion | BULLSHIT BINGO (free square) | Focused | Back to the drawing board |
| Aggregate | Knowledge Base | Initial Assessment | Secret sauce | Connectivity |
| Circle the wagons | Robust | Eyeballs | Soup to nuts 24/7 | Profit[ability] |