| Best Practice | Conversion | Leadership | Seamless | Data Mining |
| Lean In | Market Window | Deadlines | Statement of Work (SOW) | Flexibility |
| Customer Relationship Management (CRM) | Burn rate | BULLSHIT BINGO (free square) | Call to Action | Opportunity |
| Market Leader | Big Picture | Herding Cats | Due dilligence | Monetize |
| Legacy | Vertical Market | Ecosystem | Reinvigorate | Control Group |
| Customer Oriented | Capacity | End to end | Metrics | Elevator pitch |
| Streamline | Agnostic | Negotiated | Mindset | One Stop Shop |
| Call to Action | Hardball | BULLSHIT BINGO (free square) | User Friendly | Low-Hanging Fruit |
| Run it up the flagpole | Facilitate | Touchpoints | Quick win | Fault Tolerant |
| Emerging markets | Think Outside the Box | Differentiation | Restructuring | Open Source |