| Objectives | Strategic | Reuse / Reusability | Workshop | Targeted |
| Impact[ful] | Flexibility | Automated | Band-aid | E-tailers |
| Herding Cats | Drink the Kool-Aid | BULLSHIT BINGO (free square) | Emerging markets | Milestone |
| Restructuring | Top down | Bottom Line | Gap Analysis | Diversity |
| Mindset | Sales Driven | E-commerce | Monetize | Engage |
| Relevance | Brand[ing] | E-business | Value | Bandwidth |
| Reinvigorate | Deadlines | Reach out | Run it up the flagpole | Heavy lifting |
| Eyeballs | Quick win | BULLSHIT BINGO (free square) | On Board | Empower[ment] |
| Discovery | Front Lines | Touchpoints | Success | Walk the Talk |
| Tasked | Customer Oriented | Out Source | Elevator pitch | Revisit |