| Mission Critical | Customer Service | Etched in Stone | Up-Sell | Phase |
| Traction | Circle Back | Policy[ies] | Data Driven | Targeted |
| Green | Customer Centric | BULLSHIT BINGO (free square) | On Board | Issues |
| Challenge[s] | Lean In | Sticky-ness | Promotion | Game Plan |
| Viral | Real-Time | Benefit analysis | Key Factor / Words | In a Nutshell |
| Game Plan | Total Quality [or] Quality Driven | Level Playing Field | Acquisition | Patent |
| On the back end | Downsize | Green | Go Public | Application Service Provider (ASP) |
| Flexibility | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | Raising the Bar | Secret sauce |
| Optimization | Aggregate | Expectations | Empower[ment] | Run it up the flagpole |
| Goal oriented | Skill set(s) | Competitive | Road map | Non-Traditional Management |