| Issues | Circle the wagons | Viral | B2B | Off the Shelf |
| Re-engagement | Backward Compatible | Scale | Mindset | Guidance |
| Paradigm | Deadlines | BULLSHIT BINGO (free square) | Capacity | Objectives |
| Profit[ability] | Key Factor / Words | Critical Path / Issue | Personalization | Win-win |
| Conversation | Legacy | Success | Benefit analysis | On Board |
| Demographic | Process | Target Audience | Cross Sell | E-business |
| Value | Experiences | Convergent | Deliverable[s] | Deadlines |
| Dynamic | Relevance | BULLSHIT BINGO (free square) | Think Outside the Box | Grow |
| Lean In | Hardball | Business Plan | Center of Excellence | Niche[s] |
| Due dilligence | Popup | Eyeballs | Emerging markets | Top Of The Game |