| Demographic | Challenge[s] | On The Same Page | Burn rate | Hardball |
| Cost | Pushback | Brand[ing] | Business Plan | Lead The Field / Occupy The Field |
| Landing Page[s] | One to one | BULLSHIT BINGO (free square) | On the back end | Vertical Market |
| Viral | Portal | Web 2.0 / 3.0 | Proactive | Best of Breed |
| Reconfigure | Conversion | Value | Monetize | Buzz |
| Front Lines | Elephant in the room | Cross Sell | Sustainable / Sustainability | At the end of the day |
| E-tailers | Brain Storm / Mind Shower | Buzz | Run it up the flagpole | Conversation |
| Bandwidth | Proactive | BULLSHIT BINGO (free square) | Strategize | Non-Traditional Management |
| Intellectual Property | Etched in Stone | Niche[s] | Seamless | Best of Breed |
| Benchmark | Landing Page[s] | Bottom up | Metadata | Portal |