| Acquisition | Return on Investment (ROI) | Road map | Drink the Kool-Aid | Resource[s] |
| Control Group | Deliverable[s] | Demographic | Revenue | Bottom Line |
| Brand[ing] | Integration | BULLSHIT BINGO (free square) | Reswizzle | Etched in Stone |
| On Board | Business Opportunity | Engage | Cadence Call | Best Practice |
| Benefit analysis | Exposure | Content Management | Patent | End to end |
| Up-Sell | That being said / Having said that | Upside | Laser-focused | Pipeline |
| Followup | Solution(s) | Leadership | Marketing / Promotional Collateral | Niche[s] |
| Bottom up | Best of Breed | BULLSHIT BINGO (free square) | Relevance | B2B |
| Promotion | Sticky-ness | Portfolio | Buzz | |
| Top down | Dynamic | Front Lines | Patent | Road map |