| Benefit analysis | Sustainable | Application Service Provider (ASP) | Mindset | Competitive |
| Market Leader | Quick win | Fault Tolerant | One to one | Lean In |
| Critical Path / Issue | Soup to nuts 24/7 | BULLSHIT BINGO (free square) | Diversity | Performance |
| Walk the Talk | Brand[ing] | Initial Assessment | Ball Park | Bandwidth |
| Drink the Kool-Aid | Viral | Brain Storm / Mind Shower | Deliverable[s] | Drill Down |
| Laser-focused | Growth | Dashboard | Open Source | Tasked |
| Performance | Hardball | Virtual / Virtualization | Re-engagement | Basically |
| Empower[ment] | Success | BULLSHIT BINGO (free square) | Issues | Resource[s] |
| Total Cost of Ownership (TCO) | E-business | Cadence Call | Game Plan | Relevance |
| Value | Streamline | Omnichannel / Cross Channel | Demographic | Conversion |