| Off-line | Knowledge Transfer | Go to market | User Friendly | Scenario[s] |
| E-commerce | Leadership | Milestone | Capacity | Herding Cats |
| First to market | Resource[s] | BULLSHIT BINGO (free square) | Etched in Stone | |
| Braindump | Mission Critical | Think Outside the Box | Value | Dynamic |
| Walk the Talk | Scope | Market Leader | Touchpoints | Patent |
| Monetize | Soup to nuts 24/7 | Retention | In a Nutshell | Business Plan |
| Team Building | Initial Assessment | Bandwidth | Diversity | Perspective |
| Agenda | Opportunity | BULLSHIT BINGO (free square) | Competitive | Robust |
| Top down | Herding Cats | Compelling | Issues | Circle Back |
| Walk the Talk | Secret sauce | Cross Sell | Reach out | First to market |