| Customer Oriented | Personalization | Performance | Objectives | Acquisition |
| Lean In | Perspective | E-tailers | Etched in Stone | Strategy |
| Partner | Timeline(s) | BULLSHIT BINGO (free square) | Best Practice | Re-engagement |
| Benefit analysis | Reuse / Reusability | Raising the Bar | Drink the Kool-Aid | Sticky-ness |
| Key Factor / Words | Scope | Open Source | Up-Sell | Reconfigure |
| Bandwidth | Conversation | Run it up the flagpole | Downsize | Convergent |
| Market Leader | Communication | Drink the Kool-Aid | Utilize | Fast Track |
| Circle the wagons | Heavy lifting | BULLSHIT BINGO (free square) | Demographic | Mission Critical |
| Offline | Conversion | Advantage | High-Level | Functionality |
| Project | Metrics | Traction | Technologies | User Friendly |