| Marketing / Promotional Collateral | Double down | Real-Time | Ownership | Mission Critical |
| Drill Down | Deep dive | Eyeballs | Walk the Talk | Offline |
| Collaborate / Collaboration | Touch Base | BULLSHIT BINGO (free square) | Think Outside the Box | One to one |
| Fast Track | 30,000 foot view | Solution(s) | Phase | Conversion |
| Network[ing] | High-Level | Return on Investment (ROI) | Focused | Search Engine Optimization |
| Brand[ing] | Phase | Deep dive | Multitask[ing] | Communication |
| Initial Assessment | Team Building | Guidance | Reswizzle | Burn rate |
| End to end | Mindset | BULLSHIT BINGO (free square) | Knowledge Base | Performance |
| Up-Sell | Level Playing Field | Statement of Work (SOW) | Proactive | Strategy |
| E-commerce | Non-Traditional Management | Open Source | First to market | Emerging markets |