| Secret sauce | Granular | Game Plan | Brain Storm / Mind Shower | Technologies |
| Skill set(s) | Strategy | Action Item / Action It | Drop the Ball | Herding Cats |
| Flexibility | Red Flag | BULLSHIT BINGO (free square) | Best of Breed | Emerging markets |
| Customer Facing | Followup | Raising the Bar | Issues | Convergent |
| Low-Hanging Fruit | Web 2.0 / 3.0 | B2B | Innovation / Innovated | Scope |
| Integration | Dashboard | Mission Critical | Knowledge Base | Transformative |
| Collaborate / Collaboration | Eyeballs | Streamline | Back to the drawing board | Reinvent[ing] the wheel |
| On the back end | Customer Facing | BULLSHIT BINGO (free square) | Promotion | Milestone |
| Top down | Off the Shelf | Moving/Going Forward | Content Management | Proactive |
| Empower[ment] | Asset[s] | Team Building | Lean In | Double down |