| Popup | Issues | Intellectual Property | Discovery | Ecosystem |
| Core Competency / Core Competencies | Search Engine Optimization | Scale | Tasked | Out Source |
| Downsize | Hardball | BULLSHIT BINGO (free square) | Customer Facing | Policy[ies] |
| Prioritized | Emerging markets | Target Audience | Heavy lifting | Mission Critical |
| Big Picture | Brain Storm / Mind Shower | One to one | Relevance | Network[ing] |
| Exposure | User Friendly | Back to the drawing board | Personalization | Advantage |
| Go to market | Reactivation | One Stop Shop | Mission Critical | Asset[s] |
| Web 2.0 / 3.0 | Marketing / Promotional Collateral | BULLSHIT BINGO (free square) | In a Nutshell | Big Picture |
| Sustainable / Sustainability | Viral | End to end | Drop the Ball | Competitive |
| Google Juice | Ball Park | Virtual / Virtualization | Up-Sell | Strategy |