| Level Playing Field | Automated | Secret sauce | Collaborate / Collaboration | Off the Shelf |
| Bandwidth | Revisit | Strategy | Flexibility | Ecosystem |
| Return on Investment (ROI) | Eyeballs | BULLSHIT BINGO (free square) | Knowledge Base | Re-engagement |
| Call to Action | Timeline(s) | Objectives | Game Plan | Non-Traditional Management |
| Cost | First to market | Success | Leadership | Herding Cats |
| Off Site Meeting | Dynamic | Gap Analysis | Time to Market | Engage |
| Target Audience | Automated | Emerging markets | Go Public | Data Driven |
| Web 2.0 / 3.0 | Seamless | BULLSHIT BINGO (free square) | Compelling | Eyeballs |
| Back-end | Issues | Connectivity | Herding Cats | Restructuring |
| Perspective | Transformative | High-Level | Tasked | Measurement |