| Automated | In a Nutshell | Growth | Reinvent[ing] the wheel | Tasked |
| Flexibility | Data Driven | Capacity | Up to speed | E-business |
| Initial Assessment | Low-Hanging Fruit | BULLSHIT BINGO (free square) | Quick win | Legacy |
| Goal oriented | Market Leader | Reswizzle | Touchpoints | New Economy |
| Prototype | Landing Page[s] | Action Item / Action It | Key Factor / Words | First to market |
| Reswizzle | Synergy / Synergies | Opportunity | Reverse Engineer | Brand[ing] |
| Promotion | Content Management | Monoply | ETA | Portal |
| Service Oriented | Network[ing] | BULLSHIT BINGO (free square) | Conversion | New Economy |
| That being said / Having said that | Functionality | Success | Turnkey | Road map |
| Low-Hanging Fruit | Cascade Graph | Top Of The Game | Negotiated | Reinvigorate |