| Measurement | Scenario[s] | Grow | Vertical Market | Followup |
| E-tailers | Search Engine Optimization | Team Building | Niche[s] | Exposure |
| Value | Scope | BULLSHIT BINGO (free square) | Game Plan | Application Service Provider (ASP) |
| Ownership | Pipeline | Cadence Call | Run it up the flagpole | Collaborate / Collaboration |
| Asset[s] | Low-Hanging Fruit | Downsize | Up to speed | Herding Cats |
| Focused | Project | Non-Traditional Management | Goal[s] | Grow |
| Expectations | Policy[ies] | Performance | Customer Centric | Dashboard |
| Win-win | Team Player | BULLSHIT BINGO (free square) | Pushback | Prioritized |
| Followup | Objectives | E-commerce | Promotion | Soup to nuts 24/7 |
| Niche[s] | Reinvent[ing] the wheel | Value | Tailwind[s] | Drop the Ball |