| One Stop Shop | Statement of Work (SOW) | Open Source | Go to market | Portal |
| Traction | Center of Excellence | Tasked | Multitask[ing] | Customer Facing |
| Laser-focused | Customer Oriented | BULLSHIT BINGO (free square) | Mind Share | That being said / Having said that |
| Timeline(s) | Segment | Secret sauce | Business Plan | Ball Park |
| Growth | Popup | Cost | Agnostic | Customer Relationship Management (CRM) |
| Eyeballs | Goal oriented | Leverage | Benchmark | Compelling |
| Ramp Up | Pipeline | Opportunity | Viral | Collaborate / Collaboration |
| Workshop | Elevator pitch | BULLSHIT BINGO (free square) | Personalization | Drop the Ball |
| Capacity | Omnichannel / Cross Channel | Aggregate | Growth | Core Competency / Core Competencies |
| Search Engine Optimization | Front Lines | Market Window | Differentiation | Team Building |