| In a Nutshell | Prioritized | Market Window | Policy[ies] | Deadlines |
| Emerging markets | Drink the Kool-Aid | B2B | Double down | Benchmark |
| Level Playing Field | Walk the Talk | BULLSHIT BINGO (free square) | Followup | Robust |
| Objectives | Time to Market | Back-end | One to one | Conversion |
| Growth | Competitive | Top down | Profit[ability] | Challenge[s] |
| Walk the Talk | Resource[s] | Core Competency / Core Competencies | Goal[s] | Brand[ing] |
| Engage | Seamless | No-Brainer | Optimization | Leverage |
| Client Focus[ed] | Center of Excellence | BULLSHIT BINGO (free square) | Go to market | Red Flag |
| Deadlines | Expectations | Paradigm | Tailwind[s] | High-Level |
| Granular | Quick win | Laser-focused | Off the Shelf | Capacity |