| Backward Compatible | Touchpoints | Total Quality [or] Quality Driven | Cross Sell | Fault Tolerant |
| Advantage | Non-Traditional Management | Conversation | 30,000 foot view | Segment |
| Discovery | Sustainable | BULLSHIT BINGO (free square) | Acquisition | Turnkey |
| Demographic | End to end | Red Flag | Cost | Capacity |
| Moving/Going Forward | Core Competency / Core Competencies | Agnostic | Customer Facing | Innovation / Innovated |
| Vertical Market | Red Flag | Top Of The Game | Retention | Mind Share |
| Off Site Meeting | One to one | Legacy | Patent | New Economy |
| Automated | Out Source | BULLSHIT BINGO (free square) | Agenda | Innovation / Innovated |
| Benefit analysis | Hardball | Web 2.0 / 3.0 | Project | B2B |
| Center of Excellence | Agnostic | Lean In | ETA | Segment |