| Up-Sell | Fast Track | Granular | Business Plan | Portfolio |
| Turnkey | Prioritized | Braindump | Segment | End to end |
| Touch Base | Knowledge Base | BULLSHIT BINGO (free square) | Discovery | Landing Page[s] |
| Innovation / Innovated | Tailwind[s] | Walk the Talk | Center of Excellence | Top down |
| Profit[ability] | One to one | Sticky-ness | Front Lines | Customer Relationship Management (CRM) |
| Aggregate | Conversation | Walk the Talk | Knowledge Base | Robust |
| Statement of Work (SOW) | Monoply | Phase | Objectives | Secret sauce |
| Initial Assessment | Discovery | BULLSHIT BINGO (free square) | Relevance | Empower[ment] |
| Market Window | Functionality | New Economy | Reactivation | Transformative |
| Wow Factor | Leadership | Network[ing] | Challenge[s] | Sustainable / Sustainability |