| End to end | Discovery | One to one | Cascade Graph | Market Window |
| Level Set | Robust | Monetize | Sticky-ness | Optimization |
| Cost | Out of the [Box | Loop] | BULLSHIT BINGO (free square) | Sustainable | Center of Excellence |
| Scope | Exposure | Braindump | Think Outside the Box | Grow |
| Perspective | Issues | That being said / Having said that | Empower[ment] | Agnostic |
| Growth | Google Juice | Out Source | Intellectual Property | Policy[ies] |
| Metrics | User Friendly | Heads up | Promotion | New Economy |
| Benefit analysis | Circle the wagons | BULLSHIT BINGO (free square) | Out of the [Box | Loop] | Elephant in the room |
| Cost | E-commerce | Scale | Collaborate / Collaboration | Run it up the flagpole |
| Paradigm | In a Nutshell | Target Audience | Upside | Restructuring |