| Go Live | Asset[s] | Deliverable[s] | Opportunity | Wow Factor |
| Intellectual Property | Road map | Band-aid | Team Building | Deep dive |
| End to end | Timeline(s) | BULLSHIT BINGO (free square) | That being said / Having said that | Service Oriented |
| On The Same Page | Open Source | Streamline | Customer Facing | Collaborate / Collaboration |
| Market Window | Reinvent[ing] the wheel | Non-Traditional Management | Portal | Deploy |
| Eyeballs | Out Source | Drink the Kool-Aid | Agnostic | Knowledge Transfer |
| Goal[s] | Top down | Perspective | Off Site Meeting | Non-Traditional Management |
| Strategy | Demographic | BULLSHIT BINGO (free square) | Personalization | Deadlines |
| Bottom Line | Walk the Talk | Omnichannel / Cross Channel | Pushback | Innovation / Innovated |
| Convergent | Go Live | Application Service Provider (ASP) | End to end | Agenda |