| Customer Centric | E-commerce | Prototype | Low-Hanging Fruit | Targeted |
| Objectives | Benefit analysis | Knowledge Transfer | Seamless | Synergy / Synergies |
| Prioritized | Center of Excellence | BULLSHIT BINGO (free square) | Return on Investment (ROI) | Monetize |
| Backward Compatible | Band-aid | Target Audience | Convergent | Out Source |
| Vertical Market | Cascade Graph | Reverse Engineer | Downsize | Wow Factor |
| Objectives | Search Engine Optimization | Multitask[ing] | Viral | Mindset |
| Paradigm | Opportunity | Elephant in the room | On The Same Page | Solution(s) |
| Out Source | One to one | BULLSHIT BINGO (free square) | Reactivation | Value |
| Knowledge Transfer | Touchpoints | Top down | Proactive | |
| Goal[s] | Road map | Vision statement | Brand[ing] | Soup to nuts 24/7 |