| At the end of the day | Objectives | Vision statement | Virtual / Virtualization | |
| Sustainable / Sustainability | Compelling | Tailwind[s] | Prioritized | Scale |
| Skill set(s) | Laser-focused | BULLSHIT BINGO (free square) | Touchpoints | Asset[s] |
| Data Driven | Ramp Up | Quick win | Mission Critical | Conversion |
| Circle Back | Segment | ETA | Portal | Proactive |
| Conversion | Promotion | Initial Assessment | Total Cost of Ownership (TCO) | Heavy lifting |
| Burn rate | Niche[s] | Diversity | Back-end | Knowledge Base |
| Vertical Market | Guidance | BULLSHIT BINGO (free square) | Monoply | Targeted |
| Value | Empower[ment] | Agenda | Deadlines | Competitive |
| Focused | Conversation | Goal[s] | Aggregate | Walk the Talk |