| Burn rate | Pushback | Customer Oriented | Reinvent[ing] the wheel | Retention |
| Multitask[ing] | Green | High-Level | No-Brainer | Legacy |
| Cutting Edge | BULLSHIT BINGO (free square) | Perspective | Challenge[s] | |
| Due dilligence | Leadership | Dynamic | Asset[s] | Cascade Graph |
| Band-aid | Monoply | Action Item / Action It | Promotion | Niche[s] |
| Virtual / Virtualization | Application Service Provider (ASP) | Competitive | Lead The Field / Occupy The Field | Ball Park |
| Prototype | Etched in Stone | Agenda | Open Source | Customer Centric |
| Service Oriented | Big Picture | BULLSHIT BINGO (free square) | 30,000 foot view | Up to speed |
| Walk the Talk | Basically | Green | Raising the Bar | Popup |
| Technologies | Off-line | Measurement | Connectivity | Strategy |