| Proactive | Go to market | At the end of the day | Patent | Integration |
| Deadlines | Top down | Promotion | Bandwidth | Marketing / Promotional Collateral |
| Out Source | Elephant in the room | BULLSHIT BINGO (free square) | Upside | Service Oriented |
| Market Leader | Band-aid | Targeted | Competitive | Transformative |
| Value | Non-Traditional Management | Pipeline | Etched in Stone | Gap Analysis |
| Acquisition | Best Practice | Reach out | Skill set(s) | Deliverable[s] |
| Project | Tasked | Burn rate | Back-end | Strategic |
| Circle Back | Deploy | BULLSHIT BINGO (free square) | High-Level | Impact[ful] |
| Touch Base | Workshop | Experiences | Out of the [Box | Loop] | Sticky-ness |
| Total Cost of Ownership (TCO) | Portfolio | E-business | Win-win | Scope |