| Business Opportunity | Differentiation | Content Management | Vertical Market | Touchpoints |
| Wow Factor | Heads up | End to end | Basically | Acquisition |
| Mind Share | Non-Traditional Management | BULLSHIT BINGO (free square) | Customer Service | Timeline(s) |
| Herding Cats | Reuse / Reusability | Market Leader | Sustainable | Deploy |
| One to one | Portal | Workflow | Reinvigorate | Ecosystem |
| Capacity | Differentiation | Eyeballs | Cascade Graph | Business Opportunity |
| Service Oriented | Knowledge Transfer | Sustainable | Prototype | Call to Action |
| Back to the drawing board | B2B | BULLSHIT BINGO (free square) | Goal oriented | Ball Park |
| Front Lines | Advantage | Game Plan | Google Juice | Run it up the flagpole |
| Red Flag | Revenue | Legacy | Elephant in the room | Application Service Provider (ASP) |