| Herding Cats | Fast Track | Reactivation | Walk the Talk | Expectations |
| End to end | Process | Quick win | Drop the Ball | Opportunity |
| Scenario[s] | Open Source | BULLSHIT BINGO (free square) | Prototype | Tasked |
| Engage | Deep dive | Control Group | Statement of Work (SOW) | Go to market |
| Ecosystem | Front Lines | Client Focus[ed] | Conversation | Think Outside the Box |
| Opportunity | Optimization | Eyeballs | Strategize | Cadence Call |
| Virtual / Virtualization | Buzz | Circle the wagons | Touchpoints | Expectations |
| Customer Centric | Functionality | BULLSHIT BINGO (free square) | Best of Breed | Automated |
| Off the Shelf | Popup | End to end | Promotion | A-B Testing |
| Action Item / Action It | Grow | Lean In | Convergent | Backward Compatible |