| Cost | 30,000 foot view | Success | Relevance | Workshop |
| A-B Testing | Vision statement | Eyeballs | Center of Excellence | Impact[ful] |
| Circle the wagons | Big Picture | BULLSHIT BINGO (free square) | Advantage | Run it up the flagpole |
| User Friendly | Walk the Talk | Workflow | Turnkey | Restructuring |
| Compelling | E-business | Prioritized | Innovation / Innovated | Scope |
| End to end | Eyeballs | Legacy | Drink the Kool-Aid | In a Nutshell |
| Aggregate | Turnkey | Go to market | Tailwind[s] | Opportunity |
| Empower[ment] | Back-end | BULLSHIT BINGO (free square) | Etched in Stone | Level Playing Field |
| Initial Assessment | Goal[s] | Workshop | Pushback | Market Leader |
| Metadata | Sales Driven | Discovery | Up-Sell | Total Quality [or] Quality Driven |