| Transformative | Buzz | Perspective | Restructuring | |
| Walk the Talk | Target Audience | Growth | Prototype | Collaborate / Collaboration |
| Tasked | Sustainable | BULLSHIT BINGO (free square) | Data Driven | A-B Testing |
| Omnichannel / Cross Channel | Bandwidth | E-commerce | Reswizzle | Reinvigorate |
| Business Opportunity | Eyeballs | Laser-focused | Reverse Engineer | That being said / Having said that |
| Hardball | Band-aid | In a Nutshell | Vision statement | Skill set(s) |
| Pipeline | Burn rate | Automated | Intellectual Property | Robust |
| Business Opportunity | Service Oriented | BULLSHIT BINGO (free square) | Policy[ies] | Off the Shelf |
| Initial Assessment | Data Driven | Ball Park | User Friendly | Time to Market |
| Focused | Growth | Tailwind[s] | Monetize | Objectives |