| Expectations | Herding Cats | Raising the Bar | Leverage | Relevance |
| No-Brainer | Level Playing Field | One to one | Goal oriented | Bandwidth |
| Backward Compatible | Reinvent[ing] the wheel | BULLSHIT BINGO (free square) | Benchmark | Best of Breed |
| Search Engine Optimization | Mission Critical | Leadership | Sticky-ness | Open Source |
| Up to speed | Popup | Marketing / Promotional Collateral | Burn rate | Opportunity |
| A-B Testing | Value | Game Plan | Tasked | Landing Page[s] |
| Engage | Conversion | Best of Breed | Opportunity | Web 2.0 / 3.0 |
| Scale | Demographic | BULLSHIT BINGO (free square) | Traction | Strategize |
| Deep dive | Network[ing] | Connectivity | Measurement | Vertical Market |
| Customer Centric | Technologies | Patent | Pipeline | Followup |