| Benchmark | Opportunity | Target Audience | That being said / Having said that | Low-Hanging Fruit |
| Revenue | Multitask[ing] | Project | Customer Relationship Management (CRM) | Business Opportunity |
| Traction | Focused | BULLSHIT BINGO (free square) | Drill Down | Workshop |
| Landing Page[s] | Emerging markets | Real-Time | Milestone | Google Juice |
| Success | Gap Analysis | Application Service Provider (ASP) | Cutting Edge | In a Nutshell |
| Brand[ing] | Green | Game Plan | Top down | Optimization |
| Metadata | Patent | Targeted | Reinvent[ing] the wheel | Customer Service |
| Content Management | Negotiated | BULLSHIT BINGO (free square) | Customer Relationship Management (CRM) | Drill Down |
| Off-line | End to end | Aggregate | Cross Sell | Initial Assessment |
| Scenario[s] | Target Audience | Goal[s] | Prioritized | Deliverable[s] |