| Optimization | Demographic | Intellectual Property | Data Driven | Due dilligence |
| Target Audience | Landing Page[s] | Drop the Ball | Legacy | Leadership |
| Negotiated | Patent | BULLSHIT BINGO (free square) | Pushback | Integration |
| Green | E-business | Burn rate | That being said / Having said that | Customer Service |
| Think Outside the Box | Personalization | High-Level | Ramp Up | Solution(s) |
| Sales Driven | Capacity | Open Source | Run the Numbers | Band-aid |
| Turnkey | Pipeline | Real-Time | Hardball | First to market |
| Personalization | Sticky-ness | BULLSHIT BINGO (free square) | Re-engagement | ETA |
| Legacy | Niche[s] | Red Flag | Project | Benefit analysis |
| Process | Touch Base | Mission Critical | Wow Factor | Back-end |