| On the back end | Elephant in the room | Policy[ies] | Advantage | Re-engagement |
| Drill Down | Seamless | Paradigm | Agnostic | Mission Critical |
| Cost | Touchpoints | BULLSHIT BINGO (free square) | High-Level | E-commerce |
| Reverse Engineer | Empower[ment] | Skill set(s) | Virtual / Virtualization | Quick win |
| On Board | Deliverable[s] | Statement of Work (SOW) | Critical Path / Issue | Asset[s] |
| Mindset | Lean In | Search Engine Optimization | A-B Testing | Road map |
| Convergent | Niche[s] | Data Mining | Up-Sell | Red Flag |
| Partner | Agenda | BULLSHIT BINGO (free square) | Issues | Intellectual Property |
| No-Brainer | Knowledge Transfer | Gap Analysis | Game Plan | Revisit |
| Leadership | Optimization | Phase | Upside | Relevance |