| On the back end | Call to Action | Benchmark | Game Plan | Control Group |
| Marketing / Promotional Collateral | Benefit analysis | Customer Relationship Management (CRM) | Policy[ies] | Connectivity |
| Workshop | At the end of the day | BULLSHIT BINGO (free square) | Multitask[ing] | Core Competency / Core Competencies |
| Big Picture | Offline | Fault Tolerant | Profit[ability] | No-Brainer |
| Customer Facing | Retention | Synergy / Synergies | Deliverable[s] | Client Focus[ed] |
| Elevator pitch | Timeline(s) | Google Juice | B2B | First to market |
| Deadlines | Up to speed | Skill set(s) | Drill Down | |
| Viral | Key Factor / Words | BULLSHIT BINGO (free square) | Re-engagement | In a Nutshell |
| Top Of The Game | Mission Critical | Portal | Double down | Out Source |
| Think Outside the Box | Lean In | Niche[s] | On Board | Omnichannel / Cross Channel |