| E-business | Drill Down | Fast Track | Green | Scenario[s] |
| Goal[s] | Pushback | Touchpoints | ETA | Followup |
| Vision statement | Raising the Bar | BULLSHIT BINGO (free square) | Etched in Stone | Landing Page[s] |
| Hardball | Flexibility | Benchmark | On The Same Page | Deep dive |
| Communication | Niche[s] | Dashboard | Strategize | Promotion |
| Strategic | Resource[s] | Negotiated | Challenge[s] | Automated |
| Functionality | Off-line | On Board | Brain Storm / Mind Shower | On the back end |
| Drill Down | Marketing / Promotional Collateral | BULLSHIT BINGO (free square) | Impact[ful] | Skill set(s) |
| Cascade Graph | Connectivity | Issues | Portfolio | Out Source |
| Legacy | Sticky-ness | E-business | Time to Market | Workshop |