| Offline | Paradigm | Advantage | Synergy / Synergies | Skill set(s) |
| Ball Park | Personalization | Milestone | Goal[s] | Vision statement |
| Leverage | Top down | BULLSHIT BINGO (free square) | Soup to nuts 24/7 | Engage |
| Touchpoints | Knowledge Base | User Friendly | Benefit analysis | Discovery |
| Leadership | Time to Market | Compelling | Revisit | Grow |
| Off Site Meeting | Benchmark | Front Lines | Network[ing] | Conversion |
| Deliverable[s] | Landing Page[s] | Mindset | E-commerce | Discovery |
| One Stop Shop | Fast Track | BULLSHIT BINGO (free square) | Retention | Cross Sell |
| Search Engine Optimization | Lean In | Back to the drawing board | Metrics | That being said / Having said that |
| Knowledge Base | Ecosystem | Knowledge Transfer | Prototype | Action Item / Action It |