| Communication | Reactivation | One Stop Shop | E-commerce | Control Group |
| Value | Best Practice | Perspective | Fault Tolerant | Multitask[ing] |
| E-business | Upside | BULLSHIT BINGO (free square) | Out Source | Business Plan |
| Deliverable[s] | Ownership | Targeted | Strategize | Deadlines |
| Braindump | Soup to nuts 24/7 | Bottom up | Automated | Workflow |
| Downsize | Optimization | Ramp Up | Performance | Off Site Meeting |
| Brain Storm / Mind Shower | Promotion | Lean In | Basically | Game Plan |
| Customer Facing | Big Picture | BULLSHIT BINGO (free square) | E-tailers | Impact[ful] |
| Business Plan | Conversation | Multitask[ing] | Return on Investment (ROI) | Granular |
| Demographic | Omnichannel / Cross Channel | Milestone | Transformative | Brand[ing] |