| End to end | On the back end | E-tailers | Big Picture | Initial Assessment |
| Reconfigure | Soup to nuts 24/7 | Perspective | Best Practice | Workshop |
| Optimization | Eyeballs | BULLSHIT BINGO (free square) | Proactive | Compelling |
| Call to Action | ETA | Customer Relationship Management (CRM) | Deep dive | Retention |
| Scenario[s] | Popup | Laser-focused | Diversity | One to one |
| Pipeline | Convergent | Search Engine Optimization | Growth | Statement of Work (SOW) |
| Goal oriented | Robust | Vertical Market | Web 2.0 / 3.0 | Ecosystem |
| That being said / Having said that | Prototype | BULLSHIT BINGO (free square) | Skill set(s) | High-Level |
| User Friendly | Critical Path / Issue | Buzz | Secret sauce | Total Cost of Ownership (TCO) |
| Leadership | Reuse / Reusability | Agnostic | Content Management | Prioritized |