| Secret sauce | Convergent | Time to Market | Discovery | Backward Compatible |
| Reactivation | Communication | Walk the Talk | Experiences | First to market |
| Deep dive | Top down | BULLSHIT BINGO (free square) | Front Lines | Monetize |
| Goal[s] | Best Practice | Expectations | Laser-focused | Cross Sell |
| Functionality | Utilize | Process | Omnichannel / Cross Channel |
| Measurement | Agnostic | Lean In | Up to speed | One Stop Shop |
| Big Picture | Knowledge Base | Cascade Graph | Ecosystem | Reconfigure |
| Drill Down | BULLSHIT BINGO (free square) | Tailwind[s] | Low-Hanging Fruit | |
| Team Building | Pipeline | Critical Path / Issue | Buzz | Red Flag |
| Exposure | Competitive | Opportunity | Communication | Followup |