| Prototype | Automated | Personalization | Advantage | Return on Investment (ROI) |
| Web 2.0 / 3.0 | Differentiation | Strategize | Proactive | A-B Testing |
| Issues | Heavy lifting | BULLSHIT BINGO (free square) | Metadata | Revisit |
| Portfolio | Business Plan | Partner | Client Focus[ed] | Statement of Work (SOW) |
| Laser-focused | Mindset | Reinvigorate | Reach out | Scenario[s] |
| Metadata | Experiences | Buzz | Capacity | Target Audience |
| Core Competency / Core Competencies | Leadership | Basically | End to end | Ball Park |
| Seamless | Workflow | BULLSHIT BINGO (free square) | Niche[s] | Big Picture |
| E-business | Mission Critical | Optimization | Reach out | Up-Sell |
| Wow Factor | Reswizzle | Fault Tolerant | Go to market | Exposure |