| Center of Excellence | 30,000 foot view | Target Audience | Up to speed | On Board |
| Technologies | Patent | Retention | Buzz | Prioritized |
| Capacity | Innovation / Innovated | BULLSHIT BINGO (free square) | Cost | Emerging markets |
| Front Lines | Flexibility | Ownership | Benchmark | Upside |
| Objectives | Circle Back | Integration | Prototype | Data Mining |
| Vertical Market | Braindump | Top down | Capacity | Niche[s] |
| Elephant in the room | Marketing / Promotional Collateral | Collaborate / Collaboration | Leadership | Web 2.0 / 3.0 |
| Customer Facing | Real-Time | BULLSHIT BINGO (free square) | Top Of The Game | Win-win |
| 30,000 foot view | Center of Excellence | In a Nutshell | Red Flag | Heads up |
| Utilize | Scale | Total Cost of Ownership (TCO) | Goal oriented | Sustainable |