| 30,000 foot view | Scenario[s] | Revenue | Marketing / Promotional Collateral | Turnkey |
| Impact[ful] | Guidance | Segment | Wow Factor | At the end of the day |
| Emerging markets | Vertical Market | BULLSHIT BINGO (free square) | Top down | Seamless |
| Portal | Re-engagement | Low-Hanging Fruit | Knowledge Transfer | Omnichannel / Cross Channel |
| Asset[s] | Ramp Up | Customer Centric | One to one | Core Competency / Core Competencies |
| Level Playing Field | Cross Sell | Best of Breed | Drop the Ball | Herding Cats |
| Diversity | Bandwidth | Aggregate | Promotion | Dashboard |
| Cutting Edge | User Friendly | BULLSHIT BINGO (free square) | Touch Base | Basically |
| Acquisition | Knowledge Transfer | Customer Relationship Management (CRM) | Statement of Work (SOW) | Market Leader |
| Exposure | At the end of the day | New Economy | Competitive | Level Set |