| Pipeline | Reach out | Segment | Lean In | Project |
| Transformative | Moving/Going Forward | Marketing / Promotional Collateral | Vertical Market | Reinvigorate |
| Level Set | Policy[ies] | BULLSHIT BINGO (free square) | Workshop | Focused |
| Core Competency / Core Competencies | Client Focus[ed] | In a Nutshell | Cutting Edge | Best of Breed |
| Pushback | Dashboard | A-B Testing | Bandwidth | Negotiated |
| Technologies | That being said / Having said that | Client Focus[ed] | Virtual / Virtualization | Heavy lifting |
| Functionality | Service Oriented | Dashboard | Process | Ramp Up |
| Agnostic | Leverage | BULLSHIT BINGO (free square) | Go Public | Back to the drawing board |
| Guidance | Best of Breed | Mission Critical | Up-Sell | Innovation / Innovated |
| Revenue | On the back end | Off Site Meeting | Walk the Talk | E-business |