| Partner | End to end | Skill set(s) | Goal oriented | Go Live |
| Web 2.0 / 3.0 | Cascade Graph | Market Leader | Success | Deliverable[s] |
| Initial Assessment | Experiences | BULLSHIT BINGO (free square) | Heavy lifting | Red Flag |
| Strategy | Top Of The Game | Go Public | That being said / Having said that | Competitive |
| Best of Breed | Reach out | Connectivity | Lean In | Team Player |
| Benchmark | Offline | Return on Investment (ROI) | Portal | Due dilligence |
| Back to the drawing board | Cost | Backward Compatible | Off the Shelf | Omnichannel / Cross Channel |
| Deliverable[s] | Action Item / Action It | BULLSHIT BINGO (free square) | B2B | Business Opportunity |
| Touchpoints | Mission Critical | Non-Traditional Management | Leadership | Brain Storm / Mind Shower |
| Capacity | Mind Share | Scenario[s] | Time to Market | Business Plan |