| Focused | Differentiation | Optimization | Empower[ment] | Bottom up |
| Business Opportunity | Acquisition | Critical Path / Issue | Tasked | Burn rate |
| Deliverable[s] | Diversity | BULLSHIT BINGO (free square) | Off the Shelf | Cadence Call |
| Segment | Workflow | Targeted | Communication | Center of Excellence |
| Back to the drawing board | Game Plan | B2B | Followup | First to market |
| Initial Assessment | Backward Compatible | Omnichannel / Cross Channel | Expectations | Functionality |
| Customer Centric | Core Competency / Core Competencies | Dynamic | Exposure | Elevator pitch |
| Basically | Turnkey | BULLSHIT BINGO (free square) | In a Nutshell | Total Quality [or] Quality Driven |
| Green | Patent | Level Set | Best of Breed | Gap Analysis |
| Reach out | Optimization | Statement of Work (SOW) | Timeline(s) | Strategize |