| Leverage | Customer Centric | Customer Facing | Off-line | Back-end |
| Discovery | Acquisition | Followup | Impact[ful] | Bottom Line |
| Mind Share | Vertical Market | BULLSHIT BINGO (free square) | Paradigm | Reach out |
| Reactivation | Business Plan | Data Mining | Policy[ies] | Advantage |
| Pushback | Back to the drawing board | Landing Page[s] | Granular | Big Picture |
| Business Opportunity | Turnkey | New Economy | Dashboard | Customer Service |
| Best of Breed | Competitive | Scale | Team Player | Vision statement |
| Connectivity | Personalization | BULLSHIT BINGO (free square) | Success | Downsize |
| Cascade Graph | Cost | Touch Base | Milestone | Ramp Up |
| Network[ing] | Agnostic | Benchmark | Landing Page[s] | Portfolio |