| Market Window | Scale | Gap Analysis | Personalization | Out of the [Box | Loop] |
| B2B | Control Group | Patent | Statement of Work (SOW) | Tasked |
| Functionality | Big Picture | BULLSHIT BINGO (free square) | Initial Assessment | Pipeline |
| Niche[s] | Touch Base | E-business | Followup | Lean In |
| Team Building | Band-aid | Multitask[ing] | Customer Facing | Innovation / Innovated |
| Wow Factor | Challenge[s] | Asset[s] | Reswizzle | Proactive |
| Utilize | New Economy | Touch Base | Emerging markets | One Stop Shop |
| Initial Assessment | Reinvigorate | BULLSHIT BINGO (free square) | Innovation / Innovated | Success |
| Secret sauce | Band-aid | Raising the Bar | End to end | Walk the Talk |
| Workflow | Performance | Metrics | Vision statement | Compelling |