| Challenge[s] | Diversity | Cutting Edge | Sticky-ness | |
| Raising the Bar | Reactivation | Laser-focused | Elevator pitch | Data Mining |
| Opportunity | Agnostic | BULLSHIT BINGO (free square) | Client Focus[ed] | Retention |
| Up to speed | Acquisition | Band-aid | Workflow | Brain Storm / Mind Shower |
| Sustainable / Sustainability | Convergent | Project | Experiences | On the back end |
| Discovery | Objectives | Workshop | Scale | Client Focus[ed] |
| Phase | Lean In | Dynamic | Collaborate / Collaboration | One to one |
| Strategy | Market Leader | BULLSHIT BINGO (free square) | Go Public | Brain Storm / Mind Shower |
| Offline | 30,000 foot view | Timeline(s) | Issues | Critical Path / Issue |
| Advantage | Ball Park | Experiences | Robust | Up-Sell |