| Heads up | Traction | Utilize | Partner | Drop the Ball |
| Double down | Competitive | Metrics | Business Opportunity | Innovation / Innovated |
| Guidance | Cascade Graph | BULLSHIT BINGO (free square) | Benchmark | B2B |
| Optimization | Fast Track | Reinvigorate | Web 2.0 / 3.0 | Key Factor / Words |
| Laser-focused | Red Flag | Non-Traditional Management | Opportunity | Dynamic |
| Band-aid | Workshop | Customer Facing | Strategy | Convergent |
| Profit[ability] | Tailwind[s] | Reactivation | Level Set | Top Of The Game |
| Customer Oriented | Partner | BULLSHIT BINGO (free square) | Burn rate | Connectivity |
| Sustainable / Sustainability | Hardball | Up-Sell | Differentiation | Braindump |
| Legacy | User Friendly | Promotion | Best Practice | Initial Assessment |