| Patent | E-commerce | Hardball | Performance | Content Management |
| Capacity | Drill Down | Multitask[ing] | Metrics | Personalization |
| Wow Factor | Focused | BULLSHIT BINGO (free square) | Customer Centric | Reconfigure |
| Target Audience | Time to Market | Initial Assessment | End to end | Run the Numbers |
| Traction | Best Practice | Application Service Provider (ASP) | Goal oriented | Out Source |
| Initial Assessment | Dashboard | Emerging markets | Objectives | Scope |
| Burn rate | Basically | Viral | Backward Compatible | Experiences |
| Streamline | Traction | BULLSHIT BINGO (free square) | E-tailers | Drop the Ball |
| Win-win | Phase | Drill Down | Acquisition | Utilize |
| Wow Factor | Customer Relationship Management (CRM) | Back-end | Proactive | Deep dive |