| Scope | Cross Sell | Red Flag | Low-Hanging Fruit | Partner |
| Solution(s) | Go Live | Leverage | Intellectual Property | Team Building |
| Revenue | Cadence Call | BULLSHIT BINGO (free square) | Prioritized | Sustainable / Sustainability |
| Agnostic | Skill set(s) | Band-aid | Vision statement | Basically |
| Empower[ment] | Fast Track | One Stop Shop | Competitive | Streamline |
| Drill Down | Business Plan | Red Flag | Profit[ability] | Run the Numbers |
| A-B Testing | Statement of Work (SOW) | Objectives | Focused | Go Public |
| Experiences | Fast Track | BULLSHIT BINGO (free square) | Critical Path / Issue | Engage |
| Drink the Kool-Aid | On Board | Cost | Agenda | Marketing / Promotional Collateral |
| Paradigm | Reuse / Reusability | New Economy | Application Service Provider (ASP) | Advantage |