| Level Set | Network[ing] | Relevance | Agnostic | Solution(s) |
| Raising the Bar | Pushback | Off-line | Search Engine Optimization | Seamless |
| Walk the Talk | B2B | BULLSHIT BINGO (free square) | High-Level | First to market |
| Touchpoints | Prioritized | Green | Intellectual Property | Real-Time |
| Back to the drawing board | Customer Facing | Synergy / Synergies | Revisit | Strategic |
| Process | Aggregate | Proactive | Acquisition | Advantage |
| Profit[ability] | A-B Testing | Reinvigorate | Service Oriented | Elephant in the room |
| End to end | Grow | BULLSHIT BINGO (free square) | Backward Compatible | Red Flag |
| Critical Path / Issue | On The Same Page | Success | On the back end | Circle Back |
| ETA | Statement of Work (SOW) | Ownership | Expectations | Walk the Talk |