| Ownership | Sustainable / Sustainability | No-Brainer | Negotiated | Acquisition |
| Competitive | Secret sauce | Service Oriented | Reactivation | Best Practice |
| Reconfigure | Prototype | BULLSHIT BINGO (free square) | Performance | Think Outside the Box |
| Herding Cats | Scale | Conversation | Circle the wagons | Level Playing Field |
| Milestone | Goal[s] | Scenario[s] | Bottom Line | Targeted |
| Reuse / Reusability | Downsize | Quick win | Promotion | Challenge[s] |
| Followup | Impact[ful] | Landing Page[s] | Workflow | Scope |
| Team Building | Buzz | BULLSHIT BINGO (free square) | Portfolio | Return on Investment (ROI) |
| Network[ing] | Revenue | Target Audience | E-tailers | Wow Factor |
| Up to speed | Value | Back-end | Diversity | Up-Sell |