| Personalization | Collaborate / Collaboration | Drill Down | Milestone | Run it up the flagpole |
| Scenario[s] | Scope | Team Player | Popup | Road map |
| E-tailers | Opportunity | BULLSHIT BINGO (free square) | Measurement | Bandwidth |
| Market Leader | Tailwind[s] | Restructuring | Lead The Field / Occupy The Field | Grow |
| Upside | Strategy | Niche[s] | Integration | Brain Storm / Mind Shower |
| At the end of the day | Go Live | Knowledge Transfer | Customer Relationship Management (CRM) | Control Group |
| Touch Base | Vertical Market | Omnichannel / Cross Channel | Performance | Mission Critical |
| Braindump | Walk the Talk | BULLSHIT BINGO (free square) | Monoply | Soup to nuts 24/7 |
| Capacity | Statement of Work (SOW) | On The Same Page | Team Player | Client Focus[ed] |
| Scale | Reach out | Customer Facing | Grow | Road map |