| Target Audience | Diversity | Cost | Team Player | Workshop |
| Process | Challenge[s] | Emerging markets | Best of Breed | Policy[ies] |
| Content Management | No-Brainer | BULLSHIT BINGO (free square) | Lean In | Convergent |
| Brain Storm / Mind Shower | Customer Relationship Management (CRM) | Go to market | Customer Facing | Customer Oriented |
| Market Window | Upside | On Board | Laser-focused | Buzz |
| Paradigm | Conversion | Buzz | Customer Oriented | Top Of The Game |
| Profit[ability] | Facilitate | Non-Traditional Management | Monetize | B2B |
| Revenue | Green | BULLSHIT BINGO (free square) | Connectivity | Time to Market |
| Convergent | At the end of the day | Monoply | Initial Assessment | Google Juice |
| New Economy | A-B Testing | Seamless | Opportunity | Due dilligence |