| Hardball | Impact[ful] | Monetize | Multitask[ing] | Sustainable |
| Personalization | Cost | Drill Down | Service Oriented | Conversion |
| On the back end | On The Same Page | BULLSHIT BINGO (free square) | Growth | Customer Oriented |
| Prototype | Backward Compatible | E-business | Herding Cats | Strategic |
| Win-win | One Stop Shop | In a Nutshell | Reinvent[ing] the wheel |
| Touchpoints | Cascade Graph | Proactive | Value | Touch Base |
| Bandwidth | Soup to nuts 24/7 | Circle the wagons | Reactivation | Facilitate |
| Heads up | Team Building | BULLSHIT BINGO (free square) | Open Source | Landing Page[s] |
| Growth | Run the Numbers | On Board | ETA | Bottom Line |
| Big Picture | Expectations | Lean In | Competitive | Grow |