| Ball Park | Multitask[ing] | Reinvent[ing] the wheel | Customer Oriented | Expectations |
| Network[ing] | One to one | Connectivity | Personalization | Reach out |
| Customer Service | Seamless | BULLSHIT BINGO (free square) | Perspective | Off the Shelf |
| Dashboard | Open Source | Band-aid | Diversity | Go Public |
| Top Of The Game | Value | Red Flag | Automated | Data Driven |
| Convergent | Phase | Eyeballs | Portal | Bottom Line |
| Mission Critical | Cost | Bandwidth | Content Management | Viral |
| Braindump | Think Outside the Box | BULLSHIT BINGO (free square) | In a Nutshell | Granular |
| Sustainable | Drink the Kool-Aid | Ownership | Turnkey | That being said / Having said that |
| End to end | Wow Factor | Hardball | Segment | Customer Oriented |