| Reswizzle | High-Level | Back to the drawing board | Impact[ful] | Data Driven |
| Vertical Market | Wow Factor | Flexibility | Optimization | Viral |
| Scale | Benchmark | BULLSHIT BINGO (free square) | Drop the Ball | Performance |
| Synergy / Synergies | Dashboard | One Stop Shop | Heavy lifting | Drink the Kool-Aid |
| E-business | Circle Back | Intellectual Property | On the back end | At the end of the day |
| Market Leader | Engage | Best Practice | Project | Strategic |
| E-business | Niche[s] | Real-Time | Heavy lifting | Deploy |
| Bottom up | Deliverable[s] | BULLSHIT BINGO (free square) | Off the Shelf | Objectives |
| Level Set | Communication | Partner | Exposure | Optimization |
| First to market | Sales Driven | Bottom Line | Run the Numbers | Acquisition |