| Run it up the flagpole | Viral | Big Picture | Game Plan | High-Level |
| Brand[ing] | Facilitate | On the back end | Market Leader | Reinvigorate |
| Mind Share | Optimization | BULLSHIT BINGO (free square) | Phase | Strategy |
| Red Flag | Virtual / Virtualization | Flexibility | Laser-focused | Cascade Graph |
| Sustainable | Synergy / Synergies | Basically | Pipeline | ETA |
| Best of Breed | Go Live | Secret sauce | Prioritized | Measurement |
| Red Flag | Strategy | Milestone | Engage | Market Leader |
| Circle Back | Service Oriented | BULLSHIT BINGO (free square) | Off Site Meeting | Open Source |
| Compelling | Mind Share | Bottom Line | Communication | Business Opportunity |
| Diversity | Deep dive | New Economy | Circle the wagons | E-tailers |