| Front Lines | Grow | Green | Streamline | One Stop Shop |
| Granular | Seamless | B2B | Basically | Differentiation |
| Total Cost of Ownership (TCO) | Monoply | BULLSHIT BINGO (free square) | Run it up the flagpole | Web 2.0 / 3.0 |
| Brain Storm / Mind Shower | Challenge[s] | Multitask[ing] | Project | Value |
| Skill set(s) | Benchmark | Double down | Ecosystem | New Economy |
| Run the Numbers | Content Management | Go Live | Cadence Call | Discovery |
| Tasked | Opportunity | Granular | Braindump | Buzz |
| Robust | Market Leader | BULLSHIT BINGO (free square) | Level Set | Tailwind[s] |
| Value | Leadership | Multitask[ing] | Revenue | Empower[ment] |
| Elevator pitch | Followup | Off-line | Knowledge Transfer | Customer Oriented |