| Drop the Ball | Mind Share | Search Engine Optimization | Tasked | Double down |
| Timeline(s) | Optimization | Deep dive | Up-Sell | Conversation |
| Sticky-ness | Green | BULLSHIT BINGO (free square) | Reinvent[ing] the wheel | Customer Centric |
| Experiences | Call to Action | Emerging markets | Targeted | Advantage |
| Monoply | Portfolio | Success | Out Source | Heavy lifting |
| Cutting Edge | Deliverable[s] | Asset[s] | Wow Factor | Paradigm |
| Top down | Customer Facing | Acquisition | Control Group | Bottom up |
| Sustainable | Virtual / Virtualization | BULLSHIT BINGO (free square) | Monetize | Laser-focused |
| Timeline(s) | Web 2.0 / 3.0 | Green | Revenue | Time to Market |
| Total Quality [or] Quality Driven | Legacy | Backward Compatible | Workshop | On Board |