| Integration | Statement of Work (SOW) | Monetize | Conversion | Deadlines |
| Dashboard | Mind Share | Drop the Ball | Resource[s] | Dynamic |
| Critical Path / Issue | Turnkey | BULLSHIT BINGO (free square) | Open Source | Knowledge Base |
| Level Set | Core Competency / Core Competencies | Metadata | On The Same Page | Landing Page[s] |
| Customer Service | Walk the Talk | Intellectual Property | Skill set(s) | Segment |
| Skill set(s) | Reinvent[ing] the wheel | Reuse / Reusability | Search Engine Optimization | Customer Centric |
| Policy[ies] | Bottom Line | Soup to nuts 24/7 | Vision statement | Patent |
| Value | Process | BULLSHIT BINGO (free square) | Burn rate | Collaborate / Collaboration |
| Cascade Graph | Sustainable / Sustainability | On the back end | Strategize | Automated |
| Market Leader | Go to market | Innovation / Innovated | Google Juice | Performance |