| B2B | One to one | Backward Compatible | Conversion | Process |
| Dynamic | Revisit | Reverse Engineer | Business Plan | Think Outside the Box |
| Ownership | ETA | BULLSHIT BINGO (free square) | Granular | Core Competency / Core Competencies |
| Relevance | Policy[ies] | Level Set | On the back end | Market Leader |
| Resource[s] | Workflow | Basically | Client Focus[ed] | Game Plan |
| Mind Share | Cadence Call | Core Competency / Core Competencies | Customer Relationship Management (CRM) | Tailwind[s] |
| Negotiated | Convergent | Solution(s) | Target Audience | Expectations |
| Reuse / Reusability | E-tailers | BULLSHIT BINGO (free square) | Aggregate | Turnkey |
| Drill Down | Back to the drawing board | A-B Testing | Goal[s] | Touch Base |
| Empower[ment] | Success | Real-Time | Off the Shelf | Performance |