| Traction | 30,000 foot view | Bottom Line | Secret sauce | Run it up the flagpole |
| Functionality | Market Window | Laser-focused | Braindump | Strategic |
| Grow | Reconfigure | BULLSHIT BINGO (free square) | Measurement | Metadata |
| Communication | Scenario[s] | Out of the [Box | Loop] | Agnostic | Google Juice |
| Band-aid | Soup to nuts 24/7 | Back to the drawing board | Time to Market | Sticky-ness |
| Re-engagement | Green | Moving/Going Forward | One Stop Shop | Braindump |
| Expectations | Lean In | First to market | Collaborate / Collaboration | Compelling |
| Circle the wagons | Skill set(s) | BULLSHIT BINGO (free square) | Soup to nuts 24/7 | Reach out |
| Differentiation | Off the Shelf | Bottom up | Market Window | |
| Tailwind[s] | Back to the drawing board | Scenario[s] | Customer Service | Monoply |