| Objectives | Front Lines | Scale | Game Plan | Expectations |
| Off-line | Metrics | Team Building | Laser-focused | Elevator pitch |
| Solution(s) | Up-Sell | BULLSHIT BINGO (free square) | Guidance | User Friendly |
| Benchmark | Marketing / Promotional Collateral | Utilize | Open Source | |
| Process | Big Picture | Road map | End to end | Phase |
| Collaborate / Collaboration | Leadership | Grow | Call to Action | On The Same Page |
| Automated | Raising the Bar | Communication | Content Management | Virtual / Virtualization |
| Eyeballs | Revenue | BULLSHIT BINGO (free square) | Cadence Call | |
| Mindset | Downsize | Deploy | Time to Market | Focused |
| Reswizzle | Popup | Turnkey | Heads up | Dynamic |