| Dynamic | Big Picture | Scale | Market Window | Deep dive |
| Value | Turnkey | Drill Down | Demographic | Pipeline |
| Milestone | Reinvigorate | BULLSHIT BINGO (free square) | No-Brainer | Offline |
| Go to market | Non-Traditional Management | Deliverable[s] | Metadata | Lead The Field / Occupy The Field |
| Think Outside the Box | Proactive | Run the Numbers | Facilitate | Discovery |
| Eyeballs | Profit[ability] | Revenue | Customer Service | Real-Time |
| Strategy | Strategic | Diversity | Challenge[s] | Growth |
| Wow Factor | Web 2.0 / 3.0 | BULLSHIT BINGO (free square) | Objectives | Herding Cats |
| Pushback | Gap Analysis | Popup | Impact[ful] | Restructuring |
| Brain Storm / Mind Shower | Deadlines | Opportunity | Mindset | Go Public |