| New Economy | Critical Path / Issue | Content Management | Total Cost of Ownership (TCO) | Flexibility |
| Popup | Facilitate | Traction | Workflow | End to end |
| Back to the drawing board | Tasked | BULLSHIT BINGO (free square) | E-business | Core Competency / Core Competencies |
| Due dilligence | Open Source | Braindump | Goal[s] | Ball Park |
| Streamline | Action Item / Action It | Agenda | Search Engine Optimization | Scenario[s] |
| Exposure | Laser-focused | Sustainable / Sustainability | Patent | One to one |
| Elevator pitch | Action Item / Action It | Monetize | Phase | First to market |
| Aggregate | Deploy | BULLSHIT BINGO (free square) | Conversation | Multitask[ing] |
| That being said / Having said that | Band-aid | Reverse Engineer | Landing Page[s] | Intellectual Property |
| Data Driven | Retention | Flexibility | Cost | Re-engagement |