| Deliverable[s] | Sticky-ness | Scenario[s] | Call to Action | Lean In |
| Backward Compatible | Virtual / Virtualization | Basically | Top down | Key Factor / Words |
| Partner | Conversion | BULLSHIT BINGO (free square) | Re-engagement | Run the Numbers |
| Strategy | Streamline | Pipeline | Laser-focused | Expectations |
| Data Driven | Demographic | Personalization | Cost | Robust |
| Run it up the flagpole | Client Focus[ed] | Touchpoints | Team Player | Traction |
| Network[ing] | End to end | Circle the wagons | Workshop | Buzz |
| Drop the Ball | Search Engine Optimization | BULLSHIT BINGO (free square) | Impact[ful] | Deep dive |
| Niche[s] | Facilitate | Customer Relationship Management (CRM) | E-business | Customer Service |
| Prototype | Market Window | Bandwidth | Knowledge Base | Elephant in the room |