| Initial Assessment | Road map | Walk the Talk | Exposure | Cascade Graph |
| Green | Benefit analysis | Measurement | Conversation | Search Engine Optimization |
| Top Of The Game | Demographic | BULLSHIT BINGO (free square) | Scenario[s] | Growth |
| That being said / Having said that | Off-line | Reinvigorate | One to one | Red Flag |
| Transformative | Double down | Mind Share | Out Source | Data Driven |
| Out Source | New Economy | Customer Service | Call to Action | Scope |
| Conversation | Customer Oriented | Restructuring | Customer Relationship Management (CRM) | Data Driven |
| Automated | Skill set(s) | BULLSHIT BINGO (free square) | Bottom Line | Raising the Bar |
| Solution(s) | E-business | Best of Breed | Niche[s] | Road map |
| Workshop | Double down | Mindset | Optimization | Leadership |