| Intellectual Property | Back-end | Timeline(s) | Customer Facing | Search Engine Optimization |
| Benchmark | Project | Agenda | Off-line | Retention |
| E-tailers | Targeted | BULLSHIT BINGO (free square) | Strategize | Market Leader |
| First to market | Secret sauce | Think Outside the Box | Integration | Reswizzle |
| Competitive | Center of Excellence | Deploy | Ball Park | Reconfigure |
| ETA | Non-Traditional Management | Basically | Time to Market | On The Same Page |
| Key Factor / Words | Omnichannel / Cross Channel | Goal[s] | Offline | Viral |
| Best of Breed | Network[ing] | BULLSHIT BINGO (free square) | Value | Elephant in the room |
| Mind Share | Upside | Seamless | Empower[ment] | Vision statement |
| Advantage | Flexibility | Opportunity | Revisit | Go Public |