| Call to Action | Monoply | Agnostic | Win-win | Time to Market |
| Application Service Provider (ASP) | Raising the Bar | Top Of The Game | Data Mining | |
| Policy[ies] | Mind Share | BULLSHIT BINGO (free square) | Elephant in the room | Out of the [Box | Loop] |
| Quick win | New Economy | High-Level | Herding Cats | Restructuring |
| Service Oriented | Workshop | One to one | Targeted | Robust |
| Key Factor / Words | Best of Breed | Laser-focused | Market Leader | Control Group |
| Raising the Bar | Ecosystem | Knowledge Transfer | Demographic | Performance |
| Top down | Granular | BULLSHIT BINGO (free square) | Convergent | Lean In |
| Landing Page[s] | Aggregate | Segment | Cascade Graph | Strategize |
| End to end | Basically | Hardball | Benefit analysis | Optimization |