| Value | Lead The Field / Occupy The Field | Deadlines | Sticky-ness | Automated |
| Run the Numbers | Goal[s] | Time to Market | Functionality | Transformative |
| Sustainable / Sustainability | Network[ing] | BULLSHIT BINGO (free square) | Team Player | Skill set(s) |
| In a Nutshell | Red Flag | User Friendly | Off-line | Brand[ing] |
| Back-end | No-Brainer | Proactive | Partner | Initial Assessment |
| Integration | Ownership | Top Of The Game | Turnkey | Buzz |
| Up to speed | Relevance | Metadata | One to one | Sustainable |
| Engage | Guidance | BULLSHIT BINGO (free square) | Return on Investment (ROI) | Cross Sell |
| Traction | Upside | New Economy | 30,000 foot view | Differentiation |
| Client Focus[ed] | Tailwind[s] | Technologies | Call to Action | Benchmark |