| A-B Testing | Monoply | Scenario[s] | Search Engine Optimization | Action Item / Action It |
| Business Opportunity | Streamline | Opportunity | First to market | E-business |
| Objectives | End to end | BULLSHIT BINGO (free square) | Sales Driven | Downsize |
| Prototype | E-tailers | Project | Mindset | Ramp Up |
| Traction | Control Group | Touchpoints | Aggregate | Partner |
| Reinvent[ing] the wheel | Real-Time | Followup | Ball Park | Resource[s] |
| Bandwidth | Scope | Monoply | Off the Shelf | B2B |
| Marketing / Promotional Collateral | Team Building | BULLSHIT BINGO (free square) | Tailwind[s] | Cost |
| Control Group | Value | Think Outside the Box | Client Focus[ed] | Grow |
| Omnichannel / Cross Channel | Cutting Edge | Relevance | Statement of Work (SOW) | Conversation |