| Control Group | Red Flag | Total Quality [or] Quality Driven | Due dilligence | Target Audience |
| Engage | Ownership | Upside | Think Outside the Box | Impact[ful] |
| Intellectual Property | Marketing / Promotional Collateral | BULLSHIT BINGO (free square) | Profit[ability] | Skill set(s) |
| Popup | Challenge[s] | Granular | Streamline | Goal oriented |
| Circle the wagons | Deliverable[s] | Viral | Mission Critical | Heads up |
| Focused | Band-aid | Ramp Up | Profit[ability] | End to end |
| Reswizzle | Team Player | Out Source | New Economy | Ownership |
| Secret sauce | Out of the [Box | Loop] | BULLSHIT BINGO (free square) | On the back end | Go to market |
| Mindset | On The Same Page | Automated | High-Level | Up-Sell |
| Collaborate / Collaboration | Service Oriented | Up to speed | Advantage | Team Building |