| Intellectual Property | Advantage | Proactive | Total Cost of Ownership (TCO) | Wow Factor |
| Etched in Stone | Business Plan | Due dilligence | Revisit | Drop the Ball |
| Workshop | Mindset | BULLSHIT BINGO (free square) | Perspective | Mind Share |
| Competitive | First to market | E-business | Red Flag | Heavy lifting |
| Think Outside the Box | Transformative | Monetize | Differentiation | Search Engine Optimization |
| Pushback | Asset[s] | Proactive | Empower[ment] | Brand[ing] |
| Partner | Real-Time | Drink the Kool-Aid | Brain Storm / Mind Shower | Ball Park |
| Basically | Project | BULLSHIT BINGO (free square) | Leadership | High-Level |
| Go Live | Client Focus[ed] | Buzz | Customer Service | Guidance |
| Differentiation | Metrics | Restructuring | Business Opportunity | Downsize |