| Lean In | Growth | Road map | Viral | Proactive |
| Business Opportunity | Go Live | One Stop Shop | Bottom up | Off the Shelf |
| Buzz | Circle the wagons | BULLSHIT BINGO (free square) | Conversion | Eyeballs |
| Milestone | Bottom Line | Synergy / Synergies | Time to Market | Green |
| Robust | Policy[ies] | Off Site Meeting | Workshop | New Economy |
| Real-Time | Network[ing] | Back-end | Growth | Policy[ies] |
| Ecosystem | Off-line | Competitive | Business Opportunity | Strategy |
| E-commerce | Off Site Meeting | BULLSHIT BINGO (free square) | On The Same Page | Low-Hanging Fruit |
| Diversity | Utilize | Mind Share | Content Management | Touch Base |
| Cost | Top down | Conversion | Proactive | Non-Traditional Management |