| Open Source | Network[ing] | Solution(s) | Monoply | Niche[s] |
| Diversity | Customer Oriented | Data Mining | Streamline | Real-Time |
| Eyeballs | Brand[ing] | BULLSHIT BINGO (free square) | Buzz | Differentiation |
| Competitive | Control Group | Technologies | Knowledge Base | Virtual / Virtualization |
| Reach out | Application Service Provider (ASP) | Agenda | Total Quality [or] Quality Driven | Critical Path / Issue |
| Bottom up | Total Cost of Ownership (TCO) | Lean In | Customer Centric | Scale |
| Reverse Engineer | Demographic | Monetize | Data Mining | Streamline |
| Transformative | Burn rate | BULLSHIT BINGO (free square) | Engage | Customer Service |
| Run the Numbers | Eyeballs | Etched in Stone | Basically | Out of the [Box | Loop] |
| E-commerce | Bottom Line | Buzz | Reach out | Total Quality [or] Quality Driven |