| Reuse / Reusability | Resource[s] | Strategy | Market Leader | Portal |
| Ball Park | Acquisition | Leverage | Emerging markets | Herding Cats |
| Web 2.0 / 3.0 | Real-Time | BULLSHIT BINGO (free square) | Agenda | Legacy |
| Synergy / Synergies | Up-Sell | Elevator pitch | E-tailers | E-commerce |
| Go to market | Performance | Pushback | Paradigm | Innovation / Innovated |
| Lean In | Popup | Growth | Differentiation | Prioritized |
| Policy[ies] | Focused | Retention | Lead The Field / Occupy The Field | Relevance |
| Sales Driven | Application Service Provider (ASP) | BULLSHIT BINGO (free square) | Phase | Drill Down |
| Opportunity | Portfolio | Scenario[s] | Critical Path / Issue | Soup to nuts 24/7 |
| Engage | Technologies | Downsize | Big Picture |