| Mission Critical | Ramp Up | Soup to nuts 24/7 | Viral | Drill Down |
| Workflow | Scale | Bottom up | Touchpoints | Sustainable / Sustainability |
| Deadlines | Monoply | BULLSHIT BINGO (free square) | Tailwind[s] | Brand[ing] |
| Basically | Open Source | Engage | Core Competency / Core Competencies | Off the Shelf |
| Success | Measurement | Statement of Work (SOW) | Upside | Mind Share |
| Lean In | Success | Go Public | Focused | Level Playing Field |
| On Board | Seamless | Drill Down | Resource[s] | Compelling |
| Facilitate | Think Outside the Box | BULLSHIT BINGO (free square) | Engage | Promotion |
| Measurement | Patent | Process | Strategize | Conversion |
| Elephant in the room | Scope | Automated | Aggregate | Out Source |