| Reinvigorate | E-tailers | Objectives | Core Competency / Core Competencies | Benefit analysis |
| Metadata | E-commerce | Strategic | Double down | Reuse / Reusability |
| Customer Centric | Go to market | BULLSHIT BINGO (free square) | Drop the Ball | Timeline(s) |
| Relevance | Search Engine Optimization | Total Quality [or] Quality Driven | Tasked | B2B |
| Collaborate / Collaboration | Multitask[ing] | Conversation | Streamline | Expectations |
| Touch Base | Milestone | Fault Tolerant | Traction | Asset[s] |
| Hardball | Strategy | Big Picture | Data Driven | Legacy |
| Reinvigorate | Target Audience | BULLSHIT BINGO (free square) | Open Source | Backward Compatible |
| Flexibility | Portal | Synergy / Synergies | Communication | Engage |
| Tasked | Red Flag | Cascade Graph | E-commerce | Partner |