| Offline | Opportunity | Best of Breed | Cutting Edge | Issues |
| Heads up | Leverage | Core Competency / Core Competencies | Action Item / Action It | Open Source |
| Top down | Convergent | BULLSHIT BINGO (free square) | Compelling | |
| Utilize | Non-Traditional Management | Pushback | Out of the [Box | Loop] | Target Audience |
| Application Service Provider (ASP) | Multitask[ing] | Resource[s] | On The Same Page | Real-Time |
| Deadlines | Business Plan | Communication | Data Driven | Vision statement |
| Agenda | Walk the Talk | Patent | Resource[s] | Elephant in the room |
| Web 2.0 / 3.0 | Game Plan | BULLSHIT BINGO (free square) | Project | Ball Park |
| Team Building | Acquisition | Segment | Sticky-ness | At the end of the day |
| No-Brainer | Conversation | Gap Analysis | Touch Base | Up to speed |