| Return on Investment (ROI) | Deadlines | Performance | Policy[ies] | |
| Focused | Collaborate / Collaboration | Deploy | Personalization | Phase |
| Opportunity | Game Plan | BULLSHIT BINGO (free square) | Acquisition | Touchpoints |
| Resource[s] | Paradigm | Scope | Reactivation | Mission Critical |
| Elevator pitch | Time to Market | Deep dive | Synergy / Synergies | Reconfigure |
| Automated | Resource[s] | Level Playing Field | Transformative | Elevator pitch |
| Strategic | Etched in Stone | Moving/Going Forward | ETA | Due dilligence |
| Followup | Portal | BULLSHIT BINGO (free square) | Growth | Cross Sell |
| Red Flag | Bandwidth | Go Live | Measurement | Band-aid |
| Profit[ability] | B2B | Search Engine Optimization | Cascade Graph | Basically |