| Aggregate | Raising the Bar | Targeted | Virtual / Virtualization | Strategy |
| On The Same Page | Traction | Off-line | Benefit analysis | Best Practice |
| Up-Sell | Service Oriented | BULLSHIT BINGO (free square) | Automated | Opportunity |
| Sustainable | On the back end | Brand[ing] | Empower[ment] | Reactivation |
| Reconfigure | E-commerce | Heads up | Core Competency / Core Competencies | Game Plan |
| Ownership | Top Of The Game | Touchpoints | Green | Deliverable[s] |
| Deadlines | Legacy | Service Oriented | Portfolio | Streamline |
| Expectations | Elephant in the room | BULLSHIT BINGO (free square) | Tailwind[s] | Virtual / Virtualization |
| Tasked | Workflow | Patent | Competitive | Acquisition |
| Off-line | Focused | Phase | Diversity | On Board |