| Omnichannel / Cross Channel | Etched in Stone | Timeline(s) | Exposure | Functionality |
| Pushback | Agenda | Process | Engage | Quick win |
| Go Public | Backward Compatible | BULLSHIT BINGO (free square) | Flexibility | Viral |
| Laser-focused | Control Group | Empower[ment] | Action Item / Action It | Convergent |
| Circle Back | Time to Market | Scope | Emerging markets | Strategic |
| Back-end | Key Factor / Words | Skill set(s) | Web 2.0 / 3.0 | Best Practice |
| Popup | Market Leader | A-B Testing | Partner | Asset[s] |
| Growth | Targeted | BULLSHIT BINGO (free square) | At the end of the day | Solution(s) |
| Road map | Backward Compatible | Heavy lifting | Connectivity | Proactive |
| Benchmark | Streamline | Total Quality [or] Quality Driven | Virtual / Virtualization | Front Lines |