| Benefit analysis | Real-Time | E-tailers | Go Public | Facilitate |
| Basically | Content Management | Drop the Ball | Band-aid | Reinvigorate |
| Raising the Bar | E-commerce | BULLSHIT BINGO (free square) | Off the Shelf | ETA |
| Promotion | Viral | Red Flag | Conversation | Automated |
| Downsize | Go to market | Robust | Issues | Reuse / Reusability |
| Team Player | Data Driven | Circle Back | Benchmark | Quick win |
| Promotion | Strategy | Compelling | Back-end | Relevance |
| Multitask[ing] | Legacy | BULLSHIT BINGO (free square) | Knowledge Base | Return on Investment (ROI) |
| Tasked | Go Public | Eyeballs | Prioritized | Reverse Engineer |
| Growth | Discovery | Process | Network[ing] | ETA |