| Call to Action | Customer Oriented | Web 2.0 / 3.0 | Strategy | Performance |
| Bottom Line | Big Picture | Total Quality [or] Quality Driven | Legacy | Market Window |
| Top down | Green | BULLSHIT BINGO (free square) | Vertical Market | In a Nutshell |
| Facilitate | Competitive | Cascade Graph | Exposure | Time to Market |
| Focused | Conversation | End to end | Workflow | User Friendly |
| Team Building | Tailwind[s] | Strategic | Level Set | Prioritized |
| E-business | Reswizzle | Technologies | Opportunity | Legacy |
| Mission Critical | Reach out | BULLSHIT BINGO (free square) | Critical Path / Issue | Laser-focused |
| Guidance | Streamline | Multitask[ing] | Issues | Statement of Work (SOW) |
| E-tailers | Return on Investment (ROI) | Niche[s] | Bottom Line | Customer Service |