| Integration | Tailwind[s] | Buzz | Elevator pitch | Scale |
| Call to Action | Revenue | Customer Oriented | Asset[s] | Return on Investment (ROI) |
| Relevance | Center of Excellence | BULLSHIT BINGO (free square) | Mission Critical | Heavy lifting |
| Top Of The Game | Braindump | Legacy | Challenge[s] | Out of the [Box | Loop] |
| Offline | Cross Sell | Policy[ies] | Proactive | Run the Numbers |
| Cutting Edge | Legacy | On Board | That being said / Having said that | Control Group |
| Return on Investment (ROI) | Proactive | Walk the Talk | Ecosystem | Front Lines |
| Aggregate | Synergy / Synergies | BULLSHIT BINGO (free square) | Empower[ment] | High-Level |
| Out Source | Reach out | Offline | Google Juice | Buzz |
| Demographic | Circle the wagons | Wow Factor | Reverse Engineer | Fast Track |