| Out Source | Business Plan | Brand[ing] | Drill Down | Search Engine Optimization |
| Content Management | Hardball | Initial Assessment | Real-Time | Portfolio |
| Intellectual Property | Success | BULLSHIT BINGO (free square) | Circle Back | Quick win |
| Backward Compatible | Followup | 30,000 foot view | Legacy | |
| Portal | Non-Traditional Management | That being said / Having said that | In a Nutshell | Back to the drawing board |
| Downsize | Ownership | One Stop Shop | Brain Storm / Mind Shower | Up-Sell |
| Vertical Market | Diversity | E-commerce | Asset[s] | Core Competency / Core Competencies |
| Business Plan | Top Of The Game | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Customer Centric |
| Compelling | Upside | Level Set | New Economy | Impact[ful] |
| Exposure | Open Source | Negotiated | Prioritized | Strategy |