| Total Cost of Ownership (TCO) | Revisit | Acquisition | Business Plan | Search Engine Optimization |
| Partner | Utilize | Open Source | Go to market | Innovation / Innovated |
| Secret sauce | Value | BULLSHIT BINGO (free square) | Lean In | Circle Back |
| Project | Fault Tolerant | Data Mining | Sustainable | Resource[s] |
| Restructuring | Segment | Traction | Customer Oriented | Brand[ing] |
| Tailwind[s] | Relevance | Double down | Seamless | Popup |
| Paradigm | Traction | Top Of The Game | Customer Centric | Milestone |
| Compelling | Center of Excellence | BULLSHIT BINGO (free square) | Synergy / Synergies | Communication |
| Laser-focused | Cross Sell | Acquisition | Band-aid | Go to market |
| Sustainable / Sustainability | Total Cost of Ownership (TCO) | Competitive | Vertical Market | Opportunity |