| Green | Front Lines | A-B Testing | Value | Cadence Call |
| Critical Path / Issue | Advantage | Real-Time | Re-engagement | Skill set(s) |
| Demographic | Elevator pitch | BULLSHIT BINGO (free square) | Guidance | Monetize |
| Eyeballs | Cascade Graph | Transformative | Best of Breed | Timeline(s) |
| Optimization | Heavy lifting | Ramp Up | Network[ing] | Solution(s) |
| Process | Customer Service | Fault Tolerant | Downsize | Application Service Provider (ASP) |
| Run the Numbers | Reconfigure | Open Source | Impact[ful] | Grow |
| Bottom up | Streamline | BULLSHIT BINGO (free square) | Scale | |
| Multitask[ing] | Best of Breed | Sustainable / Sustainability | Deploy | Statement of Work (SOW) |
| Drop the Ball | High-Level | On The Same Page | Partner | Automated |