| No-Brainer | Double down | Return on Investment (ROI) | Scale | Level Playing Field |
| Action Item / Action It | Knowledge Transfer | Demographic | Cascade Graph | Cutting Edge |
| Elephant in the room | Total Cost of Ownership (TCO) | BULLSHIT BINGO (free square) | Etched in Stone | Quick win |
| Moving/Going Forward | Cross Sell | Objectives | In a Nutshell | Network[ing] |
| Workshop | Ownership | Band-aid | Scope | Prototype |
| Benchmark | Reach out | Empower[ment] | Low-Hanging Fruit | Google Juice |
| Upside | Content Management | Capacity | Connectivity | Tailwind[s] |
| Bottom Line | Scenario[s] | BULLSHIT BINGO (free square) | Milestone | Success |
| Communication | Back to the drawing board | Reactivation | Integration | Service Oriented |
| Prioritized | Backward Compatible | Drill Down | Tasked | Asset[s] |