| Cost | Transformative | Walk the Talk | Reach out | Go to market |
| Scope | Niche[s] | Revenue | Mind Share | Bottom Line |
| E-tailers | Market Window | BULLSHIT BINGO (free square) | Traction | Level Set |
| Restructuring | Big Picture | Tasked | Asset[s] | Portal |
| Quick win | First to market | Strategize | Cutting Edge | Emerging markets |
| Customer Service | Back to the drawing board | Strategic | Paradigm | Game Plan |
| Ramp Up | Mind Share | Seamless | Sticky-ness | Collaborate / Collaboration |
| ETA | Agnostic | BULLSHIT BINGO (free square) | One Stop Shop | Statement of Work (SOW) |
| Solution(s) | Team Player | Gap Analysis | Customer Relationship Management (CRM) | Multitask[ing] |
| Raising the Bar | Elephant in the room | Skill set(s) | Touchpoints | Top down |