| Niche[s] | Strategy | Lead The Field / Occupy The Field | Challenge[s] | Offline |
| Green | Market Leader | Run it up the flagpole | Benefit analysis | Demographic |
| Innovation / Innovated | Lean In | BULLSHIT BINGO (free square) | Differentiation | Relevance |
| Think Outside the Box | Search Engine Optimization | Strategic | Soup to nuts 24/7 | Milestone |
| Resource[s] | Real-Time | User Friendly | Skill set(s) | Mindset |
| Acquisition | Customer Service | Utilize | Viral | Reswizzle |
| Off Site Meeting | Application Service Provider (ASP) | Transformative | Low-Hanging Fruit | End to end |
| Asset[s] | Ownership | BULLSHIT BINGO (free square) | Heads up | Fault Tolerant |
| Vision statement | Best of Breed | Reinvigorate | Portal | Green |
| Challenge[s] | Conversion | Segment | Off-line | Big Picture |