| Gap Analysis | Revenue | Laser-focused | Marketing / Promotional Collateral | Issues |
| Team Player | Restructuring | Drill Down | Reswizzle | Relevance |
| Data Mining | Band-aid | BULLSHIT BINGO (free square) | New Economy | Customer Service |
| Dynamic | Convergent | Lead The Field / Occupy The Field | Competitive | Scenario[s] |
| Goal[s] | User Friendly | Asset[s] | Partner | Challenge[s] |
| Laser-focused | Measurement | Off-line | Client Focus[ed] | Cutting Edge |
| Vision statement | Downsize | Braindump | Sustainable / Sustainability | Scope |
| Customer Service | Sustainable | BULLSHIT BINGO (free square) | Data Driven | Run the Numbers |
| Raising the Bar | Customer Facing | Timeline(s) | Growth | Off Site Meeting |
| Heads up | Technologies | Connectivity | Center of Excellence | Targeted |