| Laser-focused | Omnichannel / Cross Channel | Monoply | Empower[ment] | Impact[ful] |
| Targeted | Up to speed | Low-Hanging Fruit | User Friendly | Opportunity |
| Ramp Up | E-business | BULLSHIT BINGO (free square) | Automated | Demographic |
| Go to market | Initial Assessment | Out Source | Restructuring | Drink the Kool-Aid |
| Braindump | Profit[ability] | Agnostic | Functionality | Downsize |
| Prototype | Strategize | Initial Assessment | Service Oriented | Out of the [Box | Loop] |
| Mission Critical | Hardball | Focused | Back to the drawing board | Quick win |
| Growth | Demographic | BULLSHIT BINGO (free square) | Objectives | ETA |
| Innovation / Innovated | Raising the Bar | Opportunity | Proactive | Utilize |
| Customer Facing | Laser-focused | Cutting Edge | Touchpoints | Reconfigure |