| Robust | Capacity | Walk the Talk | Heavy lifting | Partner |
| Total Cost of Ownership (TCO) | Asset[s] | Ecosystem | E-tailers | Best of Breed |
| Diversity | Go Live | BULLSHIT BINGO (free square) | Up to speed | Hardball |
| On The Same Page | Key Factor / Words | Discovery | Up-Sell | Deploy |
| Collaborate / Collaboration | Prototype | Statement of Work (SOW) | Secret sauce | Touchpoints |
| Expectations | Conversion | Metrics | Differentiation | Granular |
| Seamless | That being said / Having said that | Web 2.0 / 3.0 | Discovery | Workflow |
| Ball Park | Circle the wagons | BULLSHIT BINGO (free square) | Reuse / Reusability | Upside |
| Synergy / Synergies | End to end | Re-engagement | Timeline(s) | Intellectual Property |
| Level Set | Demographic | Data Mining | Back to the drawing board | Communication |