| Cascade Graph | Gap Analysis | 30,000 foot view | Synergy / Synergies | Key Factor / Words |
| At the end of the day | Customer Centric | In a Nutshell | Empower[ment] | Buzz |
| Asset[s] | Basically | BULLSHIT BINGO (free square) | Pipeline | Streamline |
| Deadlines | Level Playing Field | User Friendly | Monoply | Sales Driven |
| Metadata | A-B Testing | Automated | Market Window | Restructuring |
| Advantage | Mindset | Network[ing] | Policy[ies] | Segment |
| Customer Facing | Metadata | Up to speed | Granular | Value |
| Prototype | Landing Page[s] | BULLSHIT BINGO (free square) | Initial Assessment | Empower[ment] |
| Non-Traditional Management | Customer Oriented | Total Cost of Ownership (TCO) | Niche[s] | Mind Share |
| Reswizzle | Monetize | Control Group | Data Mining | Phase |