| Return on Investment (ROI) | Scope | Pipeline | Targeted | Flexibility |
| Customer Relationship Management (CRM) | B2B | Elephant in the room | Scenario[s] | Sticky-ness |
| Challenge[s] | That being said / Having said that | BULLSHIT BINGO (free square) | Sustainable | Client Focus[ed] |
| A-B Testing | Best Practice | On the back end | Retention | Out of the [Box | Loop] |
| E-commerce | Search Engine Optimization | Impact[ful] | Agenda | Partner |
| Communication | Technologies | Call to Action | Dynamic | Sales Driven |
| Omnichannel / Cross Channel | Big Picture | Tasked | Strategize | Band-aid |
| New Economy | Streamline | BULLSHIT BINGO (free square) | Real-Time | Ownership |
| Strategy | Skill set(s) | Time to Market | Touchpoints | E-commerce |
| Circle Back | Sticky-ness | Impact[ful] | Dashboard | Data Driven |