| Perspective | Revisit | Front Lines | Tasked | Up to speed |
| Scale | Braindump | Connectivity | Best of Breed | Resource[s] |
| Green | Vertical Market | BULLSHIT BINGO (free square) | Walk the Talk | Action Item / Action It |
| Challenge[s] | Granular | Mission Critical | One Stop Shop | Integration |
| Deep dive | Proactive | Utilize | Eyeballs | Automated |
| Target Audience | Challenge[s] | Relevance | Best of Breed | Off-line |
| Elevator pitch | Experiences | Total Cost of Ownership (TCO) | Project | Robust |
| Conversation | Laser-focused | BULLSHIT BINGO (free square) | Scope | Profit[ability] |
| First to market | Prioritized | Reinvent[ing] the wheel | Initial Assessment | Deep dive |
| Re-engagement | Cascade Graph | Herding Cats | Strategy | Center of Excellence |