| Off-line | That being said / Having said that | Laser-focused | Reinvent[ing] the wheel | User Friendly |
| Google Juice | Game Plan | Acquisition | Convergent | Total Cost of Ownership (TCO) |
| Cross Sell | Circle Back | BULLSHIT BINGO (free square) | Band-aid | Business Opportunity |
| Metrics | Non-Traditional Management | Project | Resource[s] | Touchpoints |
| Etched in Stone | Transformative | Key Factor / Words | Real-Time | Ramp Up |
| Bottom up | Up-Sell | Milestone | Demographic | Vertical Market |
| Scenario[s] | Red Flag | Level Set | Intellectual Property | Vision statement |
| Viral | Restructuring | BULLSHIT BINGO (free square) | Monoply | Diversity |
| Center of Excellence | Market Leader | Customer Oriented | Segment | Initial Assessment |
| Best of Breed | Followup | Prioritized | Patent | Green |