| Workflow | Data Driven | Performance | Game Plan | Seamless |
| Client Focus[ed] | Etched in Stone | Objectives | Top down | Patent |
| Utilize | Challenge[s] | BULLSHIT BINGO (free square) | Portal | Level Set |
| Google Juice | Dynamic | Focused | Brand[ing] | Goal oriented |
| Scenario[s] | ETA | Hardball | Go Public | Virtual / Virtualization |
| Ball Park | Reverse Engineer | Customer Facing | User Friendly | Sticky-ness |
| Omnichannel / Cross Channel | On Board | Compelling | Pushback | Call to Action |
| Scenario[s] | Knowledge Base | BULLSHIT BINGO (free square) | Conversion | Off Site Meeting |
| Content Management | Customer Relationship Management (CRM) | Top Of The Game | Project | Re-engagement |
| Real-Time | Focused | Soup to nuts 24/7 | One Stop Shop | End to end |