| Etched in Stone | At the end of the day | Fast Track | Leadership | Reinvigorate |
| Emerging markets | Acquisition | Drop the Ball | Transformative | Open Source |
| Business Plan | Search Engine Optimization | BULLSHIT BINGO (free square) | Monoply | Market Leader |
| Go Live | Customer Relationship Management (CRM) | Brain Storm / Mind Shower | Top down | Real-Time |
| Re-engagement | Traction | Technologies | Discovery | Phase |
| Out Source | Level Set | Back-end | Policy[ies] | Up to speed |
| Best Practice | Objectives | Open Source | Double down | Best of Breed |
| Dashboard | Bandwidth | BULLSHIT BINGO (free square) | Resource[s] | Advantage |
| Synergy / Synergies | Legacy | Portfolio | Return on Investment (ROI) | Market Leader |
| Moving/Going Forward | Success | Monetize | Ownership | Vision statement |