| Acquisition | Return on Investment (ROI) | Buzz | Network[ing] | Connectivity |
| ETA | Search Engine Optimization | Competitive | Ramp Up | Core Competency / Core Competencies |
| E-tailers | Multitask[ing] | BULLSHIT BINGO (free square) | Retention | Cost |
| Best of Breed | Eyeballs | Success | Proactive | Initial Assessment |
| Raising the Bar | End to end | Mission Critical | Bottom up | Low-Hanging Fruit |
| Core Competency / Core Competencies | Brand[ing] | On The Same Page | Solution(s) | Strategic |
| Robust | Market Leader | Go to market | Heavy lifting | Utilize |
| Cadence Call | Red Flag | BULLSHIT BINGO (free square) | Partner | Transformative |
| Touchpoints | Bottom up | Tasked | Cutting Edge | Best of Breed |
| Negotiated | Drop the Ball | Offline | Communication | Metadata |