| Benefit analysis | Growth | Wow Factor | Sustainable | Turnkey |
| Ball Park | Measurement | Virtual / Virtualization | Partner | Agenda |
| Key Factor / Words | Ecosystem | BULLSHIT BINGO (free square) | Sustainable / Sustainability | Agnostic |
| 30,000 foot view | Tasked | Core Competency / Core Competencies | Focused | Project |
| Retention | Time to Market | Revisit | Legacy | Paradigm |
| On Board | On the back end | Relevance | Paradigm | New Economy |
| Front Lines | Sticky-ness | First to market | Acquisition | Automated |
| Customer Service | Initial Assessment | BULLSHIT BINGO (free square) | Value | Client Focus[ed] |
| Moving/Going Forward | Lead The Field / Occupy The Field | Circle the wagons | Convergent | Impact[ful] |
| Brand[ing] | Laser-focused | Target Audience | Best of Breed | Diversity |