| Top down | Run the Numbers | Portal | Timeline(s) | Ramp Up |
| Legacy | Virtual / Virtualization | Up-Sell | Reinvent[ing] the wheel | Discovery |
| Technologies | Laser-focused | BULLSHIT BINGO (free square) | Lean In | Big Picture |
| Scope | No-Brainer | Time to Market | Red Flag | That being said / Having said that |
| Due dilligence | Strategy | Targeted | Performance | Policy[ies] |
| Paradigm | Laser-focused | Retention | Guidance | Level Playing Field |
| Go Public | First to market | Engage | Pipeline | Emerging markets |
| Center of Excellence | Revisit | BULLSHIT BINGO (free square) | Run it up the flagpole | Technologies |
| Top down | Value | Content Management | Synergy / Synergies | Partner |
| Followup | Customer Facing | Workflow | Monoply | New Economy |