| Knowledge Transfer | Real-Time | Benchmark | Network[ing] | Scope |
| Search Engine Optimization | Run it up the flagpole | Growth | Robust | Double down |
| Customer Facing | Touchpoints | BULLSHIT BINGO (free square) | Skill set(s) | Goal[s] |
| Reswizzle | Go to market | User Friendly | Drop the Ball | Conversation |
| Customer Relationship Management (CRM) | Sales Driven | Raising the Bar | On Board | Backward Compatible |
| Business Opportunity | Relevance | Quick win | Bottom Line | Reinvigorate |
| Drill Down | Targeted | Revisit | Seamless | E-tailers |
| One to one | Transformative | BULLSHIT BINGO (free square) | Emerging markets | Level Playing Field |
| Real-Time | Facilitate | Acquisition | Functionality | Upside |
| Virtual / Virtualization | Target Audience | Agenda | Monoply | Heavy lifting |