| Run the Numbers | E-tailers | Functionality | Team Building | Growth |
| Promotion | Sustainable / Sustainability | Strategize | Metrics | Re-engagement |
| Eyeballs | Agenda | BULLSHIT BINGO (free square) | Competitive | Expectations |
| Big Picture | Laser-focused | Scope | Goal oriented | E-commerce |
| Legacy | Technologies | Discovery | Non-Traditional Management | Circle the wagons |
| Heavy lifting | Search Engine Optimization | Cost | E-commerce | Re-engagement |
| ETA | Lead The Field / Occupy The Field | Road map | High-Level | Center of Excellence |
| Pipeline | Vision statement | BULLSHIT BINGO (free square) | Back-end | Ecosystem |
| Business Opportunity | Off the Shelf | Targeted | Backward Compatible | Game Plan |
| Demographic | Negotiated | Reverse Engineer | Workshop | Team Player |