| Marketing / Promotional Collateral | Partner | Market Leader | Functionality | Dashboard |
| Deploy | Think Outside the Box | Diversity | E-commerce | Patent |
| Mission Critical | Data Mining | BULLSHIT BINGO (free square) | Transformative | Off-line |
| Ecosystem | Omnichannel / Cross Channel | Followup | Empower[ment] | Revenue |
| Win-win | New Economy | Touchpoints | Conversion | Back to the drawing board |
| Level Set | Leadership | Asset[s] | Drink the Kool-Aid | Vision statement |
| Best Practice | Top down | Granular | E-commerce | Strategic |
| E-tailers | Reverse Engineer | BULLSHIT BINGO (free square) | Portal | Knowledge Transfer |
| Cadence Call | Profit[ability] | Followup | Growth | Soup to nuts 24/7 |
| Empower[ment] | Milestone | New Economy | Herding Cats | Sales Driven |