| Reconfigure | Dashboard | High-Level | Out of the [Box | Loop] | Low-Hanging Fruit |
| Walk the Talk | Sales Driven | Application Service Provider (ASP) | Out Source | Collaborate / Collaboration |
| Experiences | Capacity | BULLSHIT BINGO (free square) | Sustainable | Value |
| Market Leader | Strategize | Convergent | Reach out | Deep dive |
| Differentiation | Drill Down | Gap Analysis | Team Player | Personalization |
| Benefit analysis | Integration | Touchpoints | Fault Tolerant | Target Audience |
| Transformative | Red Flag | Search Engine Optimization | Re-engagement | Impact[ful] |
| Team Player | Customer Facing | BULLSHIT BINGO (free square) | Critical Path / Issue | Granular |
| Eyeballs | No-Brainer | Metrics | Benchmark | Top Of The Game |
| Control Group | First to market | Statement of Work (SOW) | Mission Critical | Reswizzle |