| Discovery | Metrics | Advantage | Emerging markets | Functionality |
| Reinvigorate | Impact[ful] | E-commerce | Dashboard | Marketing / Promotional Collateral |
| Revisit | Sticky-ness | BULLSHIT BINGO (free square) | Business Plan | Non-Traditional Management |
| Web 2.0 / 3.0 | A-B Testing | Circle the wagons | Communication | One to one |
| Cutting Edge | Personalization | Optimization | Portal | Goal oriented |
| Lean In | Customer Facing | Eyeballs | Pipeline | Grow |
| Ramp Up | Application Service Provider (ASP) | Transformative | Action Item / Action It | Demographic |
| Popup | Workflow | BULLSHIT BINGO (free square) | Elephant in the room | Tasked |
| Challenge[s] | Revisit | Game Plan | Google Juice | Asset[s] |
| Metrics | Off Site Meeting | Content Management | Fast Track | High-Level |