| Retention | Total Cost of Ownership (TCO) | Success | Hardball | Front Lines |
| One to one | Green | Knowledge Transfer | Reach out | Drop the Ball |
| Braindump | Patent | BULLSHIT BINGO (free square) | Communication | Agenda |
| Scale | Back-end | Issues | Benefit analysis | Re-engagement |
| Opportunity | Intellectual Property | Up to speed | Project | Competitive |
| Monetize | Statement of Work (SOW) | Return on Investment (ROI) | Gap Analysis | Diversity |
| Soup to nuts 24/7 | Pushback | Facilitate | Convergent | Top down |
| Content Management | Network[ing] | BULLSHIT BINGO (free square) | Dynamic | Multitask[ing] |
| Patent | Focused | End to end | Go to market | Paradigm |
| Viral | Wow Factor | Out of the [Box | Loop] | Client Focus[ed] | Innovation / Innovated |