| Drop the Ball | Legacy | Monoply | Synergy / Synergies | Aggregate |
| Marketing / Promotional Collateral | Reinvent[ing] the wheel | Goal[s] | Emerging markets | Go Public |
| Targeted | Deadlines | BULLSHIT BINGO (free square) | Landing Page[s] | Customer Service |
| Perspective | Double down | Data Mining | Action Item / Action It | Metadata |
| Ecosystem | Asset[s] | Secret sauce | Patent | Knowledge Transfer |
| Bandwidth | One Stop Shop | Drink the Kool-Aid | Secret sauce | Multitask[ing] |
| Web 2.0 / 3.0 | Monetize | Go Live | Target Audience | Level Set |
| Acquisition | First to market | BULLSHIT BINGO (free square) | Sustainable / Sustainability | Agnostic |
| Objectives | Strategize | Retention | Time to Market | B2B |
| Pushback | Promotion | On Board | Virtual / Virtualization | Customer Oriented |