| Streamline | Traction | Reach out | Aggregate | Guidance |
| Out Source | Burn rate | Innovation / Innovated | Exposure | Pipeline |
| Revenue | Deadlines | BULLSHIT BINGO (free square) | Team Player | Touchpoints |
| Mind Share | Pushback | Target Audience | Perspective | Band-aid |
| Challenge[s] | Process | Bottom Line | Convergent | Mindset |
| Key Factor / Words | Discovery | Customer Relationship Management (CRM) | Monoply | Top Of The Game |
| Out Source | Restructuring | Virtual / Virtualization | Up to speed | Soup to nuts 24/7 |
| Project | Synergy / Synergies | BULLSHIT BINGO (free square) | Omnichannel / Cross Channel | Customer Service |
| Customer Facing | Scale | Reuse / Reusability | Advantage | Secret sauce |
| Intellectual Property | Network[ing] | Issues | Metrics | Lean In |