| Partner | Cost | Pushback | Best of Breed | Portal |
| Automated | Traction | Vision statement | Turnkey | End to end |
| Reswizzle | Robust | BULLSHIT BINGO (free square) | Functionality | Proactive |
| Cadence Call | Omnichannel / Cross Channel | Low-Hanging Fruit | Circle Back | Deadlines |
| Scenario[s] | Exposure | First to market | Level Set | Goal oriented |
| Project | Deep dive | Knowledge Transfer | Intellectual Property | That being said / Having said that |
| Deliverable[s] | Performance | Diversity | Eyeballs | Differentiation |
| Sales Driven | Basically | BULLSHIT BINGO (free square) | Call to Action | Scale |
| Etched in Stone | Reconfigure | Sticky-ness | Data Driven | Followup |
| Reinvent[ing] the wheel | Competitive | Portfolio | Off Site Meeting | Omnichannel / Cross Channel |