| Brain Storm / Mind Shower | Level Playing Field | Best Practice | Capacity | Band-aid |
| Strategy | B2B | Competitive | Etched in Stone | Portal |
| Non-Traditional Management | Knowledge Base | BULLSHIT BINGO (free square) | Deploy | Circle Back |
| Customer Facing | On The Same Page | Red Flag | Monetize | Paradigm |
| Marketing / Promotional Collateral | Drill Down | Seamless | Advantage | Business Plan |
| Touchpoints | Off the Shelf | Double down | Run the Numbers | Content Management |
| Market Window | E-tailers | Heavy lifting | Value | Back-end |
| Open Source | Scale | BULLSHIT BINGO (free square) | Scope | Demographic |
| Leadership | Drop the Ball | Lean In | Off-line | Prototype |
| A-B Testing | Leverage | Reuse / Reusability | Run it up the flagpole | Initial Assessment |