| Prototype | Synergy / Synergies | Circle the wagons | Experiences | Policy[ies] |
| Challenge[s] | That being said / Having said that | Segment | Moving/Going Forward | Mind Share |
| One to one | Cadence Call | BULLSHIT BINGO (free square) | Team Player | Data Mining |
| Skill set(s) | Level Playing Field | Gap Analysis | Soup to nuts 24/7 | Re-engagement |
| Wow Factor | Service Oriented | Center of Excellence | Out Source | Metadata |
| Bottom Line | Statement of Work (SOW) | Portfolio | Web 2.0 / 3.0 | Convergent |
| Google Juice | Cascade Graph | Reswizzle | Benchmark | Dynamic |
| Reinvent[ing] the wheel | Sustainable | BULLSHIT BINGO (free square) | Traction | Reactivation |
| Measurement | Moving/Going Forward | Revisit | ETA | Followup |
| That being said / Having said that | Revenue | Run it up the flagpole | On The Same Page | Timeline(s) |