| Focused | Strategy | Go to market | Moving/Going Forward | Target Audience |
| Sustainable | Customer Oriented | Technologies | Elephant in the room | Deliverable[s] |
| First to market | Collaborate / Collaboration | BULLSHIT BINGO (free square) | Prototype | ETA |
| Communication | Circle the wagons | Monetize | Marketing / Promotional Collateral | Out Source |
| New Economy | Ball Park | Team Building | Impact[ful] | Phase |
| Challenge[s] | A-B Testing | Deliverable[s] | Data Driven | 30,000 foot view |
| Workshop | Functionality | Benchmark | Goal[s] | Best of Breed |
| Market Leader | Go to market | BULLSHIT BINGO (free square) | Performance | Connectivity |
| Reverse Engineer | Innovation / Innovated | Discovery | Monoply | Critical Path / Issue |
| On Board | Off Site Meeting | Flexibility | Mind Share | Upside |