| Strategic | Metadata | Experiences | Emerging markets | Skill set(s) |
| Vision statement | Customer Service | Customer Oriented | Success | Intellectual Property |
| Due dilligence | Opportunity | BULLSHIT BINGO (free square) | Optimization | Best of Breed |
| User Friendly | Metrics | Drink the Kool-Aid | Customer Facing | Communication |
| Drop the Ball | Negotiated | First to market | Tasked |
| Turnkey | On the back end | Level Playing Field | Ownership | Functionality |
| Pushback | Goal oriented | Success | Time to Market | |
| Streamline | Win-win | BULLSHIT BINGO (free square) | Circle the wagons | Scale |
| Bottom Line | Patent | No-Brainer | Braindump | Mind Share |
| Aggregate | Reach out | Game Plan | Expectations | Differentiation |