| Acquisition | User Friendly | Best of Breed | Application Service Provider (ASP) | Think Outside the Box |
| Customer Oriented | Key Factor / Words | Red Flag | Timeline(s) | Negotiated |
| Personalization | BULLSHIT BINGO (free square) | Workflow | Drink the Kool-Aid | |
| Expectations | Etched in Stone | Tasked | Touchpoints | Strategic |
| Metrics | Google Juice | Due dilligence | Proactive | That being said / Having said that |
| Collaborate / Collaboration | On Board | Goal oriented | Band-aid | Customer Oriented |
| Legacy | Intellectual Property | Value | Backward Compatible | Marketing / Promotional Collateral |
| Customer Relationship Management (CRM) | Project | BULLSHIT BINGO (free square) | Integration | Low-Hanging Fruit |
| Traction | Convergent | Benefit analysis | Skill set(s) | Portal |
| Deep dive | Brain Storm / Mind Shower | Reverse Engineer | Compelling | Vertical Market |