| Conversion | Basically | Prioritized | Facilitate | Streamline |
| Network[ing] | Benchmark | Level Set | Fault Tolerant | Success |
| Go Live | Client Focus[ed] | BULLSHIT BINGO (free square) | Think Outside the Box | Offline |
| Eyeballs | Sustainable / Sustainability | Wow Factor | Brain Storm / Mind Shower | Landing Page[s] |
| Team Player | Synergy / Synergies | Monoply | Control Group | Drop the Ball |
| Marketing / Promotional Collateral | Performance | Capacity | Profit[ability] | Offline |
| Circle Back | Best of Breed | Reinvent[ing] the wheel | Off-line | Soup to nuts 24/7 |
| Value | Level Set | BULLSHIT BINGO (free square) | Ramp Up | Sales Driven |
| Omnichannel / Cross Channel | Promotion | Objectives | Vertical Market | Agnostic |
| Fault Tolerant | Restructuring | First to market | Mission Critical | Elevator pitch |