| Targeted | Market Window | Dashboard | Scenario[s] | Goal[s] |
| Run it up the flagpole | Brand[ing] | Ramp Up | Convergent | Marketing / Promotional Collateral |
| Performance | Collaborate / Collaboration | BULLSHIT BINGO (free square) | Experiences | Business Opportunity |
| Reswizzle | Restructuring | Agenda | Double down | Sales Driven |
| Objectives | Advantage | Hardball | Success | Growth |
| Automated | Policy[ies] | Vision statement | Prototype | Reach out |
| Back-end | Connectivity | One Stop Shop | Profit[ability] | Team Player |
| Offline | Market Leader | BULLSHIT BINGO (free square) | Asset[s] | Revisit |
| Prioritized | End to end | Non-Traditional Management | Relevance | Core Competency / Core Competencies |
| Metadata | Strategy | E-commerce | Think Outside the Box | Red Flag |