| Target Audience | Partner | Transformative | Re-engagement | Convergent |
| Dynamic | B2B | Legacy | Customer Oriented | Metrics |
| Mind Share | Drop the Ball | BULLSHIT BINGO (free square) | E-business | Walk the Talk |
| Quick win | Google Juice | Phase | Top Of The Game | Advantage |
| Fault Tolerant | 30,000 foot view | Agnostic | Raising the Bar | Brain Storm / Mind Shower |
| Vision statement | Soup to nuts 24/7 | Cadence Call | Aggregate | Performance |
| Profit[ability] | Touchpoints | Think Outside the Box | Cutting Edge | Wow Factor |
| Leadership | Deadlines | BULLSHIT BINGO (free square) | Solution(s) | Guidance |
| Objectives | Off Site Meeting | Key Factor / Words | Statement of Work (SOW) | Fast Track |
| Reinvigorate | One Stop Shop | Robust | Go Public | Low-Hanging Fruit |