| Strategize | Differentiation | Integration | Reswizzle | Touchpoints |
| Lean In | Vision statement | Total Cost of Ownership (TCO) | Revenue | Reach out |
| Goal oriented | Elevator pitch | BULLSHIT BINGO (free square) | Traction | At the end of the day |
| Compelling | Tailwind[s] | Optimization | Revisit | Benefit analysis |
| Sales Driven | Cross Sell | Segment | In a Nutshell | Reverse Engineer |
| Market Leader | Cutting Edge | Asset[s] | Touch Base | Focused |
| On The Same Page | Heads up | Personalization | Off Site Meeting | Strategy |
| Turnkey | Success | BULLSHIT BINGO (free square) | Grow | Niche[s] |
| Portfolio | Out Source | Circle the wagons | Diversity | Goal[s] |
| Customer Facing | Run the Numbers | Streamline | Value |