| Data Driven | Green | Seamless | Experiences | Moving/Going Forward |
| Go to market | Vision statement | That being said / Having said that | Soup to nuts 24/7 | Reactivation |
| Competitive | Engage | BULLSHIT BINGO (free square) | Touchpoints | Empower[ment] |
| Circle the wagons | Core Competency / Core Competencies | Perspective | Relevance | Metrics |
| Functionality | Brand[ing] | Deep dive | Top down | Deliverable[s] |
| Transformative | One to one | Multitask[ing] | Backward Compatible | Connectivity |
| Technologies | Optimization | Go to market | Sustainable | E-commerce |
| New Economy | Exposure | BULLSHIT BINGO (free square) | Skill set(s) | Niche[s] |
| Empower[ment] | That being said / Having said that | Policy[ies] | Go Public | Strategy |
| Moving/Going Forward | Project | Customer Centric | Synergy / Synergies | Green |