| Dynamic | Retention | First to market | Differentiation | Elephant in the room |
| Personalization | Streamline | Integration | Guidance | Partner |
| E-business | Brain Storm / Mind Shower | BULLSHIT BINGO (free square) | Fast Track | Drill Down |
| Portal | On the back end | Restructuring | Metrics | Aggregate |
| Downsize | Issues | Prioritized | Ecosystem | Reinvigorate |
| Sticky-ness | Omnichannel / Cross Channel | Wow Factor | Think Outside the Box | Red Flag |
| Dynamic | Pushback | Leverage | Time to Market | Challenge[s] |
| Green | Action Item / Action It | BULLSHIT BINGO (free square) | Strategy | Automated |
| Targeted | Out of the [Box | Loop] | Knowledge Base | Customer Facing | Back-end |
| Optimization | Sustainable / Sustainability | Initial Assessment | Reconfigure | Strategic |