| Quick win | Customer Service | Run it up the flagpole | Lean In | Dashboard |
| Marketing / Promotional Collateral | Sustainable | E-tailers | Touchpoints | Target Audience |
| Conversion | Challenge[s] | BULLSHIT BINGO (free square) | Resource[s] | Etched in Stone |
| Offline | Benefit analysis | Market Leader | Gap Analysis | Data Mining |
| Non-Traditional Management | Top down | Integration | Growth | Fast Track |
| Metrics | Lean In | Walk the Talk | Omnichannel / Cross Channel | Issues |
| Workflow | Pipeline | Best of Breed | Scope | Deep dive |
| Legacy | B2B | BULLSHIT BINGO (free square) | Experiences | Virtual / Virtualization |
| Niche[s] | Focused | Off the Shelf | Big Picture | Run it up the flagpole |
| Utilize | Vertical Market | Win-win | Convergent | Opportunity |