| Back-end | Retention | Application Service Provider (ASP) | Go to market | Leadership |
| Market Window | Marketing / Promotional Collateral | Brain Storm / Mind Shower | Strategic | |
| Red Flag | Objectives | BULLSHIT BINGO (free square) | Buzz | Action Item / Action It |
| Engage | Perspective | Open Source | Benchmark | Conversion |
| Segment | Upside | A-B Testing | Sales Driven | Portal |
| Heads up | Negotiated | Metadata | Revisit | Touchpoints |
| Data Mining | Robust | Braindump | Cross Sell | A-B Testing |
| Workflow | Fast Track | BULLSHIT BINGO (free square) | Best Practice | Functionality |
| Capacity | Bandwidth | Downsize | Conversation | Policy[ies] |
| Mission Critical | Impact[ful] | Phase | Promotion | Brand[ing] |