| Top down | Robust | Secret sauce | Customer Relationship Management (CRM) | Customer Centric |
| Functionality | Front Lines | Non-Traditional Management | Game Plan | Expectations |
| End to end | Differentiation | BULLSHIT BINGO (free square) | Niche[s] | Heavy lifting |
| Pipeline | New Economy | Etched in Stone | Reverse Engineer | Scale |
| Agnostic | Prioritized | Bottom Line | Sustainable / Sustainability | Vertical Market |
| Initial Assessment | Google Juice | Ramp Up | Buzz | Virtual / Virtualization |
| Advantage | Critical Path / Issue | Web 2.0 / 3.0 | Total Quality [or] Quality Driven | Walk the Talk |
| Customer Centric | Dynamic | BULLSHIT BINGO (free square) | Impact[ful] | Emerging markets |
| Mindset | Soup to nuts 24/7 | Game Plan | Compelling | Scope |
| Scenario[s] | Best of Breed | Project | Drill Down | Milestone |