| Braindump | Personalization | Followup | Functionality | E-business |
| Experiences | Vertical Market | Double down | Drop the Ball | Best of Breed |
| ETA | Circle the wagons | BULLSHIT BINGO (free square) | Benchmark | Convergent |
| Emerging markets | Project | Guidance | Low-Hanging Fruit | Business Plan |
| Ecosystem | Connectivity | Heavy lifting | Goal oriented | Off-line |
| Brain Storm / Mind Shower | Solution(s) | Performance | Open Source | Bandwidth |
| Business Opportunity | A-B Testing | Run it up the flagpole | Prototype | Revenue |
| Streamline | On The Same Page | BULLSHIT BINGO (free square) | Big Picture | Customer Relationship Management (CRM) |
| Heavy lifting | Go Live | Scope | Resource[s] | Transformative |
| Patent | Heads up | Automated | Moving/Going Forward | Empower[ment] |