| Benchmark | Optimization | Game Plan | Scope | Action Item / Action It |
| Application Service Provider (ASP) | Big Picture | Automated | Go Live | Utilize |
| Reinvent[ing] the wheel | Intellectual Property | BULLSHIT BINGO (free square) | Niche[s] | Off-line |
| Granular | Green | Service Oriented | Reinvigorate | Empower[ment] |
| Integration | Client Focus[ed] | Solution(s) | Elephant in the room | E-tailers |
| Content Management | Prioritized | Cutting Edge | Negotiated | Innovation / Innovated |
| Web 2.0 / 3.0 | Niche[s] | Reverse Engineer | Reuse / Reusability | No-Brainer |
| Strategy | Out of the [Box | Loop] | BULLSHIT BINGO (free square) | Phase | Multitask[ing] |
| Back-end | That being said / Having said that | Integration | Brand[ing] | Return on Investment (ROI) |
| Herding Cats | Vision statement | Re-engagement | Bandwidth | Drop the Ball |