| Guidance | Tasked | Knowledge Transfer | E-business | Key Factor / Words |
| Goal[s] | Target Audience | Run it up the flagpole | Search Engine Optimization | Marketing / Promotional Collateral |
| Experiences | Demographic | BULLSHIT BINGO (free square) | Real-Time | Knowledge Base |
| Workflow | Re-engagement | Mind Share | Empower[ment] | Total Quality [or] Quality Driven |
| Lean In | Process | Market Window | Vision statement | Customer Centric |
| Strategize | 30,000 foot view | Web 2.0 / 3.0 | Touch Base | Synergy / Synergies |
| Relevance | Turnkey | Workflow | Granular | Knowledge Base |
| Growth | Reuse / Reusability | BULLSHIT BINGO (free square) | Go Public | Service Oriented |
| Braindump | Functionality | Monetize | Offline | Partner |
| Bottom Line | Team Player | Marketing / Promotional Collateral | Raising the Bar | Asset[s] |