| Traction | Personalization | Mindset | Prioritized | Cascade Graph |
| Drill Down | Drink the Kool-Aid | Workshop | 30,000 foot view | Low-Hanging Fruit |
| Success | ETA | BULLSHIT BINGO (free square) | Real-Time | Total Cost of Ownership (TCO) |
| Phase | Followup | Negotiated | Elephant in the room | Engage |
| Quick win | Etched in Stone | Turnkey | Drop the Ball | Web 2.0 / 3.0 |
| Metadata | Ball Park | Due dilligence | Raising the Bar | Functionality |
| B2B | Strategize | Scenario[s] | Double down | Capacity |
| Dashboard | Revisit | BULLSHIT BINGO (free square) | Automated | Herding Cats |
| Engage | Synergy / Synergies | Think Outside the Box | Moving/Going Forward | Eyeballs |
| Robust | Resource[s] | Cadence Call | Real-Time | Deadlines |