| Bottom Line | Empower[ment] | Best Practice | Virtual / Virtualization | Market Leader |
| Laser-focused | Sustainable / Sustainability | Dashboard | Network[ing] | Deploy |
| Ownership | Open Source | BULLSHIT BINGO (free square) | Solution(s) | Acquisition |
| Niche[s] | Secret sauce | Facilitate | Metadata | Connectivity |
| Timeline(s) | Strategic | Action Item / Action It | Functionality | Landing Page[s] |
| Streamline | Drink the Kool-Aid | Initial Assessment | Due dilligence | Transformative |
| Braindump | Sticky-ness | Reverse Engineer | Cutting Edge | Timeline(s) |
| Expectations | Milestone | BULLSHIT BINGO (free square) | Utilize | Run the Numbers |
| Ecosystem | Popup | Go Public | Go to market | Service Oriented |
| Functionality | Google Juice | Workshop | Communication | Customer Centric |