| Walk the Talk | One to one | Optimization | Re-engagement | Moving/Going Forward |
| Customer Centric | Team Player | Run the Numbers | Elevator pitch | Total Quality [or] Quality Driven |
| Cadence Call | Bottom Line | BULLSHIT BINGO (free square) | Sales Driven | Tasked |
| Scale | Gap Analysis | Opportunity | Integration | Granular |
| Deadlines | Herding Cats | Exposure | Experiences | Metrics |
| Proactive | Touchpoints | Web 2.0 / 3.0 | End to end | Guidance |
| Burn rate | Initial Assessment | Real-Time | Impact[ful] | Search Engine Optimization |
| Landing Page[s] | E-business | BULLSHIT BINGO (free square) | Knowledge Transfer | Top down |
| Soup to nuts 24/7 | Marketing / Promotional Collateral | Competitive | Seamless | Leverage |
| Omnichannel / Cross Channel | Red Flag | Call to Action | Sustainable / Sustainability | At the end of the day |