| Empower[ment] | Elephant in the room | Knowledge Transfer | Marketing / Promotional Collateral | Virtual / Virtualization |
| Reinvigorate | Back-end | Collaborate / Collaboration | Growth | Innovation / Innovated |
| Dashboard | Vertical Market | BULLSHIT BINGO (free square) | Agnostic | Deploy |
| Search Engine Optimization | Best Practice | Transformative | Reinvent[ing] the wheel | Level Set |
| Wow Factor | Monetize | Touch Base | Statement of Work (SOW) | Multitask[ing] |
| Think Outside the Box | Buzz | Benchmark | Quick win | Impact[ful] |
| Knowledge Transfer | Total Quality [or] Quality Driven | Offline | Followup | Asset[s] |
| Focused | Initial Assessment | BULLSHIT BINGO (free square) | Policy[ies] | Retention |
| Ownership | Customer Relationship Management (CRM) | E-tailers | Center of Excellence | Total Cost of Ownership (TCO) |
| Transformative | Expectations | First to market | Drop the Ball | Customer Facing |