| Out of the [Box | Loop] | Off-line | Network[ing] | Legacy | Upside |
| Success | Traction | Challenge[s] | Quick win | Policy[ies] |
| Reactivation | Deadlines | BULLSHIT BINGO (free square) | Vision statement | Brain Storm / Mind Shower |
| Ecosystem | Relevance | Promotion | Milestone | Market Window |
| Prioritized | Touchpoints | Goal oriented | Retention | Multitask[ing] |
| Turnkey | Growth | Granular | Proactive | Solution(s) |
| Top Of The Game | Buzz | Strategy | Off Site Meeting | Walk the Talk |
| Top down | Legacy | BULLSHIT BINGO (free square) | Heads up | Deploy |
| Pushback | Scale | Cutting Edge | Target Audience | Soup to nuts 24/7 |
| Band-aid | Capacity | In a Nutshell | Braindump | Measurement |