| Goal oriented | Bottom Line | Best of Breed | Back to the drawing board | Seamless |
| Bandwidth | Business Opportunity | Policy[ies] | Workflow | Granular |
| Ownership | Sticky-ness | BULLSHIT BINGO (free square) | Functionality | Personalization |
| Green | Brain Storm / Mind Shower | Partner | Statement of Work (SOW) | End to end |
| Automated | Dynamic | Control Group | Out Source | Project |
| Data Mining | Basically | Google Juice | Real-Time | Laser-focused |
| Due dilligence | First to market | Communication | Run the Numbers | Measurement |
| Deep dive | Customer Service | BULLSHIT BINGO (free square) | Metadata | User Friendly |
| Ecosystem | Brain Storm / Mind Shower | Tasked | Scale | Front Lines |
| Portal | Promotion | Bottom up | Ownership | Touchpoints |