| Call to Action | Transformative | Drop the Ball | Sales Driven | Offline |
| Paradigm | Convergent | Compelling | Network[ing] | That being said / Having said that |
| Success | Marketing / Promotional Collateral | BULLSHIT BINGO (free square) | Best Practice | Think Outside the Box |
| Cadence Call | Lean In | Asset[s] | ETA | Deploy |
| Customer Relationship Management (CRM) | Business Plan | Workshop | Burn rate | Workflow |
| Up-Sell | Buzz | Drop the Ball | Issues | Segment |
| Utilize | ETA | One to one | Conversation | Reinvent[ing] the wheel |
| Transformative | Bottom up | BULLSHIT BINGO (free square) | Acquisition | B2B |
| Metadata | Real-Time | Traction | Prioritized | Leadership |
| Benchmark | Portal | Customer Facing | Bottom Line | Strategic |