| No-Brainer | Run the Numbers | Go Live | Milestone | High-Level |
| Game Plan | Differentiation | Perspective | Exposure | Compelling |
| Conversation | Promotion | BULLSHIT BINGO (free square) | Sustainable | Empower[ment] |
| Cadence Call | Data Mining | Sticky-ness | Scenario[s] | Bandwidth |
| Up-Sell | Profit[ability] | Elephant in the room | Challenge[s] | Re-engagement |
| Circle Back | Empower[ment] | Relevance | Circle the wagons | Downsize |
| Scale | Scope | No-Brainer | Conversion | Experiences |
| Proactive | Ownership | BULLSHIT BINGO (free square) | Service Oriented | Out Source |
| Measurement | Ramp Up | Business Opportunity | Omnichannel / Cross Channel | Cross Sell |
| Grow | Sustainable / Sustainability | Customer Centric | Buzz | End to end |