| Sticky-ness | Competitive | Streamline | Backward Compatible | User Friendly |
| On The Same Page | Impact[ful] | Heavy lifting | Transformative | Total Cost of Ownership (TCO) |
| Differentiation | Moving/Going Forward | BULLSHIT BINGO (free square) | Strategize | Run it up the flagpole |
| Vertical Market | Emerging markets | Empower[ment] | Reconfigure | Scale |
| Aggregate | Revenue | Partner | Drink the Kool-Aid | Go Live |
| E-commerce | Raising the Bar | Quick win | On The Same Page | Integration |
| Burn rate | Portal | Touch Base | Pipeline | Customer Relationship Management (CRM) |
| Legacy | Acquisition | BULLSHIT BINGO (free square) | Relevance | Eyeballs |
| Fast Track | Issues | Conversion | Re-engagement | Strategy |
| Low-Hanging Fruit | Walk the Talk | Robust | Landing Page[s] | Sales Driven |