| Competitive | Walk the Talk | Convergent | Granular | Issues |
| Quick win | Fault Tolerant | Heads up | Business Plan | Touchpoints |
| Prioritized | Best Practice | BULLSHIT BINGO (free square) | Game Plan | Dynamic |
| Milestone | Critical Path / Issue | On the back end | Workshop | E-business |
| Double down | New Economy | Out Source | Solution(s) | One Stop Shop |
| Popup | Business Plan | Deploy | Ramp Up | Control Group |
| Personalization | Moving/Going Forward | Cross Sell | Proactive | Turnkey |
| Go Public | Drill Down | BULLSHIT BINGO (free square) | Prioritized | Promotion |
| Cadence Call | Strategic | Customer Service | In a Nutshell | E-business |
| Tasked | Sales Driven | Re-engagement | First to market | Sustainable |