| Engage | Solution(s) | Knowledge Base | Negotiated | Sustainable |
| On the back end | Acquisition | Content Management | Tasked | Action Item / Action It |
| Initial Assessment | Soup to nuts 24/7 | BULLSHIT BINGO (free square) | Leadership | Sticky-ness |
| Opportunity | Brand[ing] | Policy[ies] | Touchpoints | Customer Facing |
| Real-Time | 30,000 foot view | Utilize | Phase | Issues |
| Proactive | Popup | Synergy / Synergies | Convergent | Up-Sell |
| Level Set | Ramp Up | Off the Shelf | That being said / Having said that | Revenue |
| Acquisition | Innovation / Innovated | BULLSHIT BINGO (free square) | Band-aid | Fault Tolerant |
| Quick win | Best of Breed | Impact[ful] | Emerging markets | Transformative |
| Optimization | Reinvigorate | Out Source | No-Brainer | Landing Page[s] |