| Herding Cats | Best Practice | Scope | Market Window | Strategize |
| Run it up the flagpole | Band-aid | Fast Track | E-business | Sustainable / Sustainability |
| Reinvent[ing] the wheel | One to one | BULLSHIT BINGO (free square) | Moving/Going Forward | Off the Shelf |
| Sustainable | Synergy / Synergies | Traction | Leadership | Low-Hanging Fruit |
| Eyeballs | Customer Relationship Management (CRM) | Action Item / Action It | Out of the [Box | Loop] | Pushback |
| Reuse / Reusability | Laser-focused | Drill Down | Marketing / Promotional Collateral | Goal[s] |
| Capacity | ETA | Revisit | Technologies | Hardball |
| Competitive | Key Factor / Words | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Target Audience |
| Dynamic | Market Window | Braindump | Strategic | Raising the Bar |
| Ecosystem | Exposure | Web 2.0 / 3.0 | Brain Storm / Mind Shower | Agnostic |