| Synergy / Synergies | Drill Down | Optimization | Popup | Control Group |
| Proactive | Customer Facing | Heads up | Measurement | Tailwind[s] |
| 30,000 foot view | Out Source | BULLSHIT BINGO (free square) | Secret sauce | Run it up the flagpole |
| Strategize | Etched in Stone | One to one | Content Management | Conversion |
| Issues | Revisit | Road map | Web 2.0 / 3.0 | Offline |
| Strategy | Tasked | Viral | Personalization | Bandwidth |
| Dashboard | Drop the Ball | Knowledge Transfer | Benefit analysis | Impact[ful] |
| Client Focus[ed] | Reactivation | BULLSHIT BINGO (free square) | Google Juice | Hardball |
| Customer Facing | High-Level | Back-end | Legacy | Segment |
| Deliverable[s] | Circle the wagons | Think Outside the Box | Off the Shelf | Out Source |