| Out Source | Solution(s) | Objectives | Laser-focused | Conversion |
| Market Window | Back-end | Open Source | Big Picture | Low-Hanging Fruit |
| Reswizzle | Differentiation | BULLSHIT BINGO (free square) | Workflow | On the back end |
| Discovery | Pushback | Focused | Functionality | Circle Back |
| Vision statement | Strategy | Robust | Traction | Think Outside the Box |
| Virtual / Virtualization | Profit[ability] | Reinvent[ing] the wheel | Resource[s] | Sticky-ness |
| Focused | Flexibility | Best of Breed | Action Item / Action It | That being said / Having said that |
| Popup | Vision statement | BULLSHIT BINGO (free square) | Deep dive | Level Playing Field |
| Reverse Engineer | Integration | Moving/Going Forward | Pushback | Aggregate |
| Total Cost of Ownership (TCO) | Fault Tolerant | Eyeballs | Opportunity | Scope |