| Drink the Kool-Aid | Heavy lifting | Back-end | Integration | Brain Storm / Mind Shower |
| Process | Client Focus[ed] | Key Factor / Words | Due dilligence | Wow Factor |
| Deadlines | Dynamic | BULLSHIT BINGO (free square) | High-Level | Dashboard |
| Reactivation | Touchpoints | Knowledge Transfer | E-business | Basically |
| Grow | B2B | Center of Excellence | Success | Offline |
| Automated | Seamless | Business Plan | Cadence Call | Facilitate |
| One to one | Partner | Streamline | Eyeballs | Portfolio |
| Dashboard | Upside | BULLSHIT BINGO (free square) | Process | Strategic |
| Statement of Work (SOW) | Return on Investment (ROI) | Popup | Leverage | Target Audience |
| Success | Followup | Drop the Ball | Elephant in the room | Team Building |