| Search Engine Optimization | Process | Buzz | Reverse Engineer | Retention |
| User Friendly | Solution(s) | End to end | Elevator pitch | Reach out |
| Network[ing] | Think Outside the Box | BULLSHIT BINGO (free square) | Demographic | Grow |
| Turnkey | Workshop | Ecosystem | Collaborate / Collaboration | Tasked |
| Fast Track | Tailwind[s] | Center of Excellence | First to market | Cutting Edge |
| Automated | Growth | Win-win | Statement of Work (SOW) | Acquisition |
| Critical Path / Issue | New Economy | Knowledge Base | Partner | Popup |
| Core Competency / Core Competencies | Asset[s] | BULLSHIT BINGO (free square) | E-commerce | Segment |
| Objectives | Leverage | Differentiation | Value | Milestone |
| Cascade Graph | Real-Time | Heads up | Functionality | Opportunity |