| Out of the [Box | Loop] | Cutting Edge | Brand[ing] | Market Leader | Raising the Bar |
| Negotiated | End to end | Vision statement | Robust | Out Source |
| Viral | Promotion | BULLSHIT BINGO (free square) | Drill Down | Convergent |
| Walk the Talk | Off Site Meeting | Ecosystem | Re-engagement | Braindump |
| No-Brainer | Gap Analysis | Red Flag | Mindset | Measurement |
| Workshop | Prototype | Streamline | Metrics | Resource[s] |
| Partner | Touchpoints | Challenge[s] | Optimization | Back to the drawing board |
| Circle the wagons | Basically | BULLSHIT BINGO (free square) | Deliverable[s] | New Economy |
| Project | Asset[s] | Win-win | First to market | Strategize |
| Cost | Mind Share | Differentiation | Milestone | Agenda |