| Off-line | Google Juice | High-Level | End to end | Best Practice |
| Win-win | Basically | One to one | On The Same Page | Compelling |
| Elevator pitch | Level Set | BULLSHIT BINGO (free square) | Return on Investment (ROI) | Optimization |
| Knowledge Base | Herding Cats | Bottom Line | Action Item / Action It | First to market |
| Reactivation | Goal oriented | Conversation | Game Plan | Lean In |
| Experiences | Off Site Meeting | Business Opportunity | E-business | Metadata |
| Network[ing] | Reswizzle | Prototype | Up to speed | Technologies |
| Asset[s] | Herding Cats | BULLSHIT BINGO (free square) | Eyeballs | Vision statement |
| Level Set | Front Lines | Service Oriented | Followup | Control Group |
| Center of Excellence | Personalization | Core Competency / Core Competencies | Deliverable[s] |