| One to one | Emerging markets | Tailwind[s] | Pushback | One Stop Shop |
| Leadership | Agnostic | B2B | Segment | Brand[ing] |
| Statement of Work (SOW) | Project | BULLSHIT BINGO (free square) | Patent | Sustainable |
| Deploy | Wow Factor | Resource[s] | Braindump | Level Set |
| Real-Time | Granular | Client Focus[ed] | Cross Sell | Secret sauce |
| Goal oriented | Skill set(s) | Vision statement | Market Window | Level Playing Field |
| Scope | Benchmark | Legacy | Targeted | Exposure |
| Automated | Moving/Going Forward | BULLSHIT BINGO (free square) | Brand[ing] | Lean In |
| Leadership | Cost | Resource[s] | Performance | Action Item / Action It |
| Win-win | Initial Assessment | Customer Centric | Heavy lifting | Raising the Bar |