| Top Of The Game | Up-Sell | Service Oriented | Control Group | Growth |
| Call to Action | Vision statement | Offline | Double down | New Economy |
| Ball Park | Reach out | BULLSHIT BINGO (free square) | Convergent | Heavy lifting |
| Monoply | Business Plan | Ecosystem | Non-Traditional Management | Go to market |
| Out of the [Box | Loop] | Knowledge Base | Customer Facing | Go Public | Focused |
| Best Practice | Herding Cats | Deliverable[s] | Google Juice | Moving/Going Forward |
| Agenda | Segment | Negotiated | Goal[s] | Application Service Provider (ASP) |
| Strategic | Intellectual Property | BULLSHIT BINGO (free square) | Elevator pitch | Off Site Meeting |
| Call to Action | B2B | Go Live | Offline | Emerging markets |
| Competitive | Low-Hanging Fruit | Laser-focused | On The Same Page | Robust |