| On the back end | Market Window | Impact[ful] | Network[ing] | Mind Share |
| Elephant in the room | Conversion | Phase | Tasked | Differentiation |
| Tailwind[s] | Traction | BULLSHIT BINGO (free square) | Relevance | Data Mining |
| Cost | Knowledge Base | Downsize | Secret sauce | Drop the Ball |
| Content Management | Challenge[s] | Market Leader | Viral | Fault Tolerant |
| Return on Investment (ROI) | Lead The Field / Occupy The Field | Prioritized | Empower[ment] | Demographic |
| Elephant in the room | Data Mining | Application Service Provider (ASP) | Customer Oriented | Reinvent[ing] the wheel |
| Business Plan | Reswizzle | BULLSHIT BINGO (free square) | Mind Share | Total Quality [or] Quality Driven |
| Ownership | Action Item / Action It | On the back end | Granular | Strategize |
| Out of the [Box | Loop] | Brand[ing] | Upside | Deliverable[s] | First to market |