| Network[ing] | One to one | Performance | Conversion | Sticky-ness |
| Segment | Moving/Going Forward | Resource[s] | In a Nutshell | Functionality |
| Center of Excellence | Partner | BULLSHIT BINGO (free square) | Road map | Customer Service |
| Gap Analysis | Multitask[ing] | Google Juice | Fault Tolerant | A-B Testing |
| Empower[ment] | Prioritized | Out of the [Box | Loop] | Agnostic | Fast Track |
| Braindump | Big Picture | Followup | Ball Park | Segment |
| Popup | Up-Sell | Revenue | Profit[ability] | Brand[ing] |
| Core Competency / Core Competencies | Open Source | BULLSHIT BINGO (free square) | Portfolio | Agenda |
| Resource[s] | Opportunity | Partner | That being said / Having said that | Tailwind[s] |
| Cross Sell | Market Leader | Deep dive | Objectives | A-B Testing |