| Project | Critical Path / Issue | Bandwidth | Pushback | Niche[s] |
| Impact[ful] | Elevator pitch | That being said / Having said that | Call to Action | Bottom up |
| Popup | Tasked | BULLSHIT BINGO (free square) | Deep dive | Scenario[s] |
| Granular | Leverage | Ownership | Sticky-ness | Client Focus[ed] |
| Grow | Cutting Edge | Monetize | Buzz | Offline |
| Touch Base | Retention | Go Public | Real-Time | A-B Testing |
| Data Driven | Heavy lifting | Differentiation | Ownership | Team Building |
| Engage | Vertical Market | BULLSHIT BINGO (free square) | Reuse / Reusability | Tasked |
| Impact[ful] | On The Same Page | Turnkey | Reconfigure | Value |
| Game Plan | Portal | Strategy | Target Audience | Diversity |