| Elephant in the room | Run it up the flagpole | Level Playing Field | Benefit analysis | First to market |
| B2B | Popup | Level Set | Lean In | Competitive |
| Cutting Edge | Best of Breed | BULLSHIT BINGO (free square) | Turnkey | Seamless |
| Brand[ing] | Communication | Leverage | Reinvent[ing] the wheel | Google Juice |
| Braindump | Application Service Provider (ASP) | Bottom up | Critical Path / Issue | Omnichannel / Cross Channel |
| Strategize | Real-Time | Expectations | Upside | Road map |
| Workshop | Milestone | Advantage | Utilize | Team Player |
| Critical Path / Issue | E-commerce | BULLSHIT BINGO (free square) | Promotion | Herding Cats |
| Run the Numbers | Pushback | At the end of the day | Timeline(s) | Multitask[ing] |
| Connectivity | Objectives | Braindump | Customer Centric | Content Management |