| Timeline(s) | Level Set | Gap Analysis | Differentiation | Virtual / Virtualization |
| Etched in Stone | Initial Assessment | Offline | Business Plan | Viral |
| Pipeline | Sticky-ness | BULLSHIT BINGO (free square) | Process | Seamless |
| Reuse / Reusability | Sales Driven | Innovation / Innovated | Patent | Integration |
| Lead The Field / Occupy The Field | Web 2.0 / 3.0 | Low-Hanging Fruit | Profit[ability] | Metadata |
| Real-Time | Innovation / Innovated | Heads up | 30,000 foot view | Wow Factor |
| Double down | Lead The Field / Occupy The Field | Policy[ies] | New Economy | Laser-focused |
| Skill set(s) | Brand[ing] | BULLSHIT BINGO (free square) | Segment | Circle the wagons |
| Resource[s] | Goal[s] | Followup | Bottom Line | Mission Critical |
| Soup to nuts 24/7 | Burn rate | Aggregate | Metadata |