| Milestone | Upside | Braindump | Sticky-ness | Top down |
| Strategize | Lead The Field / Occupy The Field | Flexibility | Sustainable / Sustainability | Fast Track |
| Restructuring | Traction | BULLSHIT BINGO (free square) | Deep dive | Competitive |
| Return on Investment (ROI) | Monoply | Partner | End to end | Re-engagement |
| Run it up the flagpole | Band-aid | Non-Traditional Management | No-Brainer | Personalization |
| Workflow | Sustainable / Sustainability | On the back end | Action Item / Action It | Timeline(s) |
| Reach out | Portal | Asset[s] | Dynamic | Offline |
| Control Group | Quick win | BULLSHIT BINGO (free square) | Workshop | Personalization |
| Braindump | Go Live | End to end | Network[ing] | Differentiation |
| B2B | Milestone | Functionality | Customer Oriented | Herding Cats |