| Timeline(s) | E-commerce | Think Outside the Box | Integration | Partner |
| Go Live | Top Of The Game | Customer Oriented | Herding Cats | Goal[s] |
| Exposure | Conversion | BULLSHIT BINGO (free square) | Reswizzle | Portfolio |
| Bandwidth | On Board | Discovery | Cost | Convergent |
| Deliverable[s] | Burn rate | Google Juice | Strategy | Run it up the flagpole |
| Monoply | Virtual / Virtualization | Fault Tolerant | Action Item / Action It | Customer Centric |
| Paradigm | Convergent | Reuse / Reusability | Level Set | B2B |
| Leverage | At the end of the day | BULLSHIT BINGO (free square) | Sustainable | Mind Share |
| Flexibility | Strategic | Reactivation | Tasked | Optimization |
| Core Competency / Core Competencies | Marketing / Promotional Collateral | Cutting Edge | Dashboard | Statement of Work (SOW) |