| Paradigm | Workflow | Utilize | Compelling | Brain Storm / Mind Shower |
| Acquisition | Pipeline | Touch Base | Viral | Upside |
| Buzz | Off-line | BULLSHIT BINGO (free square) | Content Management | Niche[s] |
| Patent | Integration | Agnostic | Data Mining | Exposure |
| Discovery | Scenario[s] | Wow Factor | Strategize | Virtual / Virtualization |
| Benchmark | Goal oriented | Resource[s] | Market Leader | Drill Down |
| Cross Sell | Functionality | Challenge[s] | Niche[s] | Sustainable |
| Reinvigorate | Sales Driven | BULLSHIT BINGO (free square) | Partner | Capacity |
| Reuse / Reusability | Benefit analysis | Hardball | Dashboard | Up-Sell |
| Customer Centric | Re-engagement | Timeline(s) | Lean In | Back to the drawing board |