| Resource[s] | Workshop | Relevance | Sales Driven | Buzz |
| Bottom Line | Data Mining | One Stop Shop | Out Source | Run it up the flagpole |
| Patent | Issues | BULLSHIT BINGO (free square) | Deliverable[s] | Benefit analysis |
| Application Service Provider (ASP) | E-tailers | Transformative | First to market | Burn rate |
| Call to Action | Segment | Vertical Market | Return on Investment (ROI) | Back to the drawing board |
| On Board | Multitask[ing] | No-Brainer | Control Group | Retention |
| Goal oriented | Workshop | Turnkey | Etched in Stone | Bandwidth |
| Out Source | Off-line | BULLSHIT BINGO (free square) | Touch Base | Mindset |
| Scope | Downsize | Initial Assessment | Guidance | Go Public |
| Policy[ies] | Legacy | B2B | Circle the wagons | Followup |