| Knowledge Base | Turnkey | Conversation | Raising the Bar | Ecosystem |
| Cadence Call | Streamline | Reverse Engineer | Strategy | Drink the Kool-Aid |
| Niche[s] | Upside | BULLSHIT BINGO (free square) | Customer Facing | Leverage |
| Segment | Convergent | No-Brainer | Agnostic | A-B Testing |
| Web 2.0 / 3.0 | Team Building | Etched in Stone | Bandwidth | End to end |
| Pushback | Policy[ies] | Out of the [Box | Loop] | Value | Eyeballs |
| On The Same Page | Customer Facing | Measurement | Strategic | Reswizzle |
| Project | Reconfigure | BULLSHIT BINGO (free square) | Process | Circle the wagons |
| First to market | Milestone | On Board | Tailwind[s] | Back-end |
| Market Leader | Top Of The Game | Gap Analysis | Secret sauce | Reuse / Reusability |