| Downsize | Agenda | Vision statement | On The Same Page | Asset[s] |
| Real-Time | Game Plan | Automated | No-Brainer | Impact[ful] |
| Key Factor / Words | Fast Track | BULLSHIT BINGO (free square) | Backward Compatible | Measurement |
| Value | End to end | Compelling | Discovery | Personalization |
| Benchmark | Proactive | Drink the Kool-Aid | Reverse Engineer | New Economy |
| Drill Down | On the back end | Low-Hanging Fruit | ETA | Demographic |
| Best of Breed | Success | Service Oriented | Off Site Meeting | Retention |
| Compelling | One Stop Shop | BULLSHIT BINGO (free square) | Sales Driven | Vertical Market |
| Red Flag | Cadence Call | Popup | Sustainable / Sustainability | Best Practice |
| Bottom up | Soup to nuts 24/7 | Policy[ies] | Agnostic | Dashboard |