| Market Leader | Engage | Etched in Stone | Asset[s] | Scope |
| Policy[ies] | Moving/Going Forward | Back to the drawing board | Diversity | Conversation |
| Cost | ETA | BULLSHIT BINGO (free square) | Sticky-ness | Challenge[s] |
| Circle Back | Relevance | Monoply | Circle the wagons | Cascade Graph |
| Conversion | Guidance | Tasked | Reach out | Run it up the flagpole |
| Cascade Graph | Patent | Customer Facing | Double down | Burn rate |
| Think Outside the Box | Center of Excellence | Level Set | Automated | Moving/Going Forward |
| Deep dive | Bandwidth | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Data Driven |
| Buzz | Bottom Line | E-commerce | Challenge[s] | Exposure |
| Granular | Leadership | B2B | Off Site Meeting | Communication |