| Resource[s] | Phase | Asset[s] | Hardball | Gap Analysis |
| Best of Breed | Vision statement | Deploy | Brand[ing] | E-tailers |
| A-B Testing | Market Window | BULLSHIT BINGO (free square) | Herding Cats | Capacity |
| Communication | Perspective | Utilize | Out Source | Portal |
| Best Practice | Ownership | Reuse / Reusability | Fast Track | Negotiated |
| Strategize | Proactive | Legacy | Mind Share | Touch Base |
| One Stop Shop | Back to the drawing board | Retention | Wow Factor | Skill set(s) |
| Phase | Negotiated | BULLSHIT BINGO (free square) | 30,000 foot view | One to one |
| Back-end | E-commerce | Target Audience | Laser-focused | Sticky-ness |
| On the back end | Automated | Streamline | Tasked | Reverse Engineer |