| Call to Action | Reuse / Reusability | Off Site Meeting | Google Juice | Solution(s) |
| Basically | Legacy | High-Level | Gap Analysis | Seamless |
| Time to Market | In a Nutshell | BULLSHIT BINGO (free square) | At the end of the day | Workshop |
| Band-aid | Burn rate | Dashboard | Lead The Field / Occupy The Field | Laser-focused |
| Center of Excellence | E-commerce | Acquisition | Brand[ing] | Process |
| Web 2.0 / 3.0 | In a Nutshell | Reuse / Reusability | Virtual / Virtualization | Moving/Going Forward |
| Bottom up | Hardball | Growth | Mindset | Communication |
| Control Group | Scope | BULLSHIT BINGO (free square) | Up to speed | |
| Content Management | Traction | Deliverable[s] | Measurement | Ownership |
| Drink the Kool-Aid | Knowledge Base | High-Level | Service Oriented | 30,000 foot view |