| Engage | Sustainable | Reactivation | Etched in Stone | Business Opportunity |
| Flexibility | Double down | Phase | Solution(s) | User Friendly |
| Green | Herding Cats | BULLSHIT BINGO (free square) | Raising the Bar | Turnkey |
| Conversation | Asset[s] | Deadlines | Goal[s] | Prioritized |
| Network[ing] | Level Playing Field | Target Audience | At the end of the day | Dashboard |
| Connectivity | Green | Go Public | Network[ing] | That being said / Having said that |
| Process | Secret sauce | Deadlines | Success | Service Oriented |
| Focused | Brand[ing] | BULLSHIT BINGO (free square) | Non-Traditional Management | Big Picture |
| Niche[s] | Data Mining | Moving/Going Forward | Objectives | Best of Breed |
| Grow | Win-win | Expectations | Lean In | Up to speed |