| 30,000 foot view | Engage | Capacity | Team Player | Soup to nuts 24/7 |
| Herding Cats | Phase | Critical Path / Issue | E-tailers | Mindset |
| Tailwind[s] | Off the Shelf | BULLSHIT BINGO (free square) | Innovation / Innovated | Strategy |
| Circle Back | Non-Traditional Management | Google Juice | Perspective | Revisit |
| Drink the Kool-Aid | Vision statement | Business Plan | Due dilligence | Wow Factor |
| Grow | Marketing / Promotional Collateral | No-Brainer | Integration | Landing Page[s] |
| At the end of the day | Fast Track | Non-Traditional Management | Expectations | Sustainable / Sustainability |
| Content Management | Aggregate | BULLSHIT BINGO (free square) | Downsize | Go Live |
| New Economy | Deadlines | Intellectual Property | Strategy | Service Oriented |
| Promotion | Double down | Green | Metadata | Success |