| Intellectual Property | Patent | Web 2.0 / 3.0 | Synergy / Synergies | Offline |
| Red Flag | Paradigm | Compelling | Benchmark | Deep dive |
| Search Engine Optimization | Knowledge Base | BULLSHIT BINGO (free square) | Ecosystem | That being said / Having said that |
| Elevator pitch | Robust | Big Picture | Conversion | Knowledge Transfer |
| Agnostic | Tailwind[s] | Agenda | Due dilligence | Facilitate |
| Targeted | Drink the Kool-Aid | Go Public | Real-Time | Landing Page[s] |
| Opportunity | Portal | Paradigm | Time to Market | Big Picture |
| Web 2.0 / 3.0 | Differentiation | BULLSHIT BINGO (free square) | Customer Oriented | Segment |
| Level Playing Field | Hardball | Bottom Line | Benefit analysis | Cutting Edge |
| Total Cost of Ownership (TCO) | Scale | Automated | Agnostic | Lead The Field / Occupy The Field |