| Circle the wagons | Segment | Opportunity | Strategic | Scale |
| Solution(s) | Go to market | Patent | Market Leader | Customer Relationship Management (CRM) |
| Tailwind[s] | Revenue | BULLSHIT BINGO (free square) | Quick win | Control Group |
| Intellectual Property | Cross Sell | Call to Action | Success | On the back end |
| Policy[ies] | Marketing / Promotional Collateral | Seamless | Google Juice | Re-engagement |
| Convergent | Drink the Kool-Aid | End to end | Reswizzle | Impact[ful] |
| Sustainable / Sustainability | Key Factor / Words | Ball Park | Diversity | ETA |
| Personalization | Moving/Going Forward | BULLSHIT BINGO (free square) | Measurement | Basically |
| Scope | Time to Market | Run the Numbers | Statement of Work (SOW) | Content Management |
| Cost | Project | Strategy | Competitive | Low-Hanging Fruit |