| Robust | Competitive | Backward Compatible | Resource[s] | Personalization |
| Innovation / Innovated | Viral | Customer Service | Optimization | Communication |
| Deadlines | Timeline(s) | BULLSHIT BINGO (free square) | Top down | Elephant in the room |
| B2B | Revisit | Content Management | Moving/Going Forward | Objectives |
| Service Oriented | Off-line | Bottom Line | Acquisition | Back-end |
| Mindset | Road map | Team Player | Performance | Quick win |
| Process | Differentiation | Phase | Virtual / Virtualization | Advantage |
| Top down | Reverse Engineer | BULLSHIT BINGO (free square) | B2B | Customer Relationship Management (CRM) |
| Tailwind[s] | Customer Centric | Action Item / Action It | Workshop | Viral |
| Objectives | Customer Service | 30,000 foot view | Web 2.0 / 3.0 | User Friendly |