| Touch Base | Gap Analysis | Agnostic | Heads up | At the end of the day |
| Application Service Provider (ASP) | E-business | Eyeballs | Followup | Basically |
| Out Source | Marketing / Promotional Collateral | BULLSHIT BINGO (free square) | Brain Storm / Mind Shower | Robust |
| Drink the Kool-Aid | Customer Centric | Vertical Market | Reactivation | Patent |
| Conversion | Scenario[s] | Bandwidth | Elephant in the room | Empower[ment] |
| Target Audience | Seamless | Pushback | Resource[s] | Burn rate |
| Opportunity | Level Set | Fault Tolerant | New Economy | Streamline |
| Challenge[s] | One Stop Shop | BULLSHIT BINGO (free square) | Quick win | Back to the drawing board |
| Reconfigure | Market Window | Front Lines | Leverage | Basically |
| Optimization | Circle Back | Multitask[ing] | Reverse Engineer | Phase |