| Technologies | Process | Re-engagement | Total Quality [or] Quality Driven | Value |
| Conversation | Cascade Graph | Out Source | Elephant in the room | Circle the wagons |
| Reverse Engineer | Brand[ing] | BULLSHIT BINGO (free square) | Offline | Strategy |
| Scenario[s] | Non-Traditional Management | Popup | Statement of Work (SOW) | Virtual / Virtualization |
| Engage | Sticky-ness | Data Mining | Double down | Knowledge Base |
| Front Lines | Strategy | Web 2.0 / 3.0 | Promotion | Pipeline |
| Capacity | A-B Testing | ETA | Agenda | Customer Facing |
| Non-Traditional Management | Retention | BULLSHIT BINGO (free square) | Run the Numbers | Optimization |
| Functionality | One Stop Shop | Network[ing] | Cadence Call | Negotiated |
| Touch Base | Compelling | Streamline | Content Management | Ramp Up |