| Cutting Edge | Success | Basically | Integration | Fast Track |
| Measurement | Strategize | Return on Investment (ROI) | Communication | Dashboard |
| Reactivation | Dynamic | BULLSHIT BINGO (free square) | Policy[ies] | Market Leader |
| Cost | Total Cost of Ownership (TCO) | Focused | Brain Storm / Mind Shower | Prioritized |
| Mission Critical | Asset[s] | Gap Analysis | Perspective | Elephant in the room |
| Brain Storm / Mind Shower | 30,000 foot view | Customer Centric | Functionality | That being said / Having said that |
| Circle Back | Agnostic | First to market | Vertical Market | Search Engine Optimization |
| Google Juice | Retention | BULLSHIT BINGO (free square) | Drink the Kool-Aid | Red Flag |
| On The Same Page | ETA | Deadlines | Paradigm | Cadence Call |
| Moving/Going Forward | In a Nutshell | Bandwidth | Offline | Application Service Provider (ASP) |