| At the end of the day | Opportunity | Game Plan | Lead The Field / Occupy The Field | Viral |
| Google Juice | Moving/Going Forward | Metadata | Real-Time | Level Playing Field |
| Cadence Call | Transformative | BULLSHIT BINGO (free square) | Collaborate / Collaboration | Call to Action |
| Performance | Knowledge Base | Ramp Up | Profit[ability] | Touch Base |
| Go to market | Total Quality [or] Quality Driven | Dashboard | Open Source | Milestone |
| Think Outside the Box | Double down | Advantage | Collaborate / Collaboration | Conversation |
| Red Flag | Patent | Partner | Secret sauce | Road map |
| Growth | Technologies | BULLSHIT BINGO (free square) | Core Competency / Core Competencies | 30,000 foot view |
| Raising the Bar | Network[ing] | Innovation / Innovated | Turnkey | Customer Facing |
| Agnostic | Moving/Going Forward | Popup | Flexibility | One to one |