| Customer Service | Revenue | Cross Sell | Personalization | Grow |
| Communication | Multitask[ing] | Profit[ability] | Back-end | Omnichannel / Cross Channel |
| Restructuring | On the back end | BULLSHIT BINGO (free square) | Convergent | Up to speed |
| Downsize | Turnkey | Vertical Market | Agnostic | Drill Down |
| Up-Sell | Knowledge Base | Conversion | Critical Path / Issue | Search Engine Optimization |
| Etched in Stone | Target Audience | Personalization | Quick win | Soup to nuts 24/7 |
| Streamline | Sticky-ness | Intellectual Property | Sales Driven | Core Competency / Core Competencies |
| Metrics | Exposure | BULLSHIT BINGO (free square) | Call to Action | Brand[ing] |
| Fast Track | Initial Assessment | Technologies | Multitask[ing] | Strategy |
| Up-Sell | Service Oriented | Front Lines | Portal | Scale |