| Tailwind[s] | Cutting Edge | Vertical Market | Intellectual Property | Benchmark |
| End to end | Customer Service | Streamline | 30,000 foot view | Dynamic |
| Reinvigorate | Big Picture | BULLSHIT BINGO (free square) | Dashboard | Profit[ability] |
| Level Set | Cadence Call | Expectations | Front Lines | That being said / Having said that |
| Off-line | Agenda | Customer Oriented | Etched in Stone |
| Marketing / Promotional Collateral | Offline | Braindump | Level Playing Field | Asset[s] |
| Deep dive | Scale | Granular | Touch Base | Advantage |
| Scenario[s] | Reuse / Reusability | BULLSHIT BINGO (free square) | Off-line | Virtual / Virtualization |
| Challenge[s] | Back-end | On The Same Page | Secret sauce | Circle Back |
| Deploy | Sticky-ness | Tasked | Raising the Bar | Google Juice |