| Conversion | Game Plan | Personalization | Google Juice | Upside |
| Wow Factor | Segment | Connectivity | Monoply | Bottom Line |
| Flexibility | Performance | BULLSHIT BINGO (free square) | Call to Action | Process |
| Revenue | Customer Oriented | Ball Park | Go to market | Pushback |
| Drink the Kool-Aid | Cross Sell | Heads up | Discovery | 30,000 foot view |
| Front Lines | Turnkey | Web 2.0 / 3.0 | Sales Driven | Back-end |
| Acquisition | Fault Tolerant | Band-aid | Reinvent[ing] the wheel | At the end of the day |
| Reinvigorate | Focused | BULLSHIT BINGO (free square) | Network[ing] | Timeline(s) |
| Basically | Niche[s] | Go to market | Restructuring | Discovery |
| Pushback | Road map | Revisit | High-Level | First to market |