| Marketing / Promotional Collateral | Perspective | No-Brainer | Cadence Call | Basically |
| Patent | Reactivation | Key Factor / Words | Red Flag | Legacy |
| Agenda | Deep dive | BULLSHIT BINGO (free square) | Compelling | Gap Analysis |
| Promotion | Benchmark | Milestone | Tailwind[s] | Multitask[ing] |
| Big Picture | Capacity | Diversity | Team Building | Niche[s] |
| One to one | Low-Hanging Fruit | Convergent | Retention | Promotion |
| Deep dive | Cross Sell | Optimization | Ownership | New Economy |
| Basically | Scope | BULLSHIT BINGO (free square) | Opportunity | Streamline |
| Laser-focused | Circle the wagons | Discovery | Double down | Reinvent[ing] the wheel |
| Action Item / Action It | Profit[ability] | Time to Market | Metadata | Content Management |