| Back-end | Burn rate | Omnichannel / Cross Channel | Vertical Market | Differentiation |
| First to market | E-business | Reactivation | Dashboard | Herding Cats |
| Level Set | Out Source | BULLSHIT BINGO (free square) | Reconfigure | Off the Shelf |
| Skill set(s) | Success | Network[ing] | Negotiated | Agenda |
| Out of the [Box | Loop] | Targeted | Customer Relationship Management (CRM) | Performance | Goal[s] |
| Strategy | Portal | Critical Path / Issue | Restructuring | Promotion |
| Expectations | Backward Compatible | Best Practice | Real-Time | Buzz |
| Moving/Going Forward | Traction | BULLSHIT BINGO (free square) | Reinvigorate | End to end |
| Patent | Etched in Stone | Turnkey | Challenge[s] | Market Leader |
| Fast Track | Think Outside the Box | Grow | Vision statement |