| Mission Critical | Acquisition | Agnostic | Mind Share | Integration |
| Core Competency / Core Competencies | ETA | E-commerce | Downsize | Upside |
| Competitive | Knowledge Base | BULLSHIT BINGO (free square) | Focused | Data Mining |
| Back to the drawing board | Go to market | Portal | Engage | Proactive |
| Project | Up to speed | Reinvigorate | Solution(s) | Followup |
| A-B Testing | Leadership | Guidance | In a Nutshell | Game Plan |
| Followup | Workflow | Strategic | Critical Path / Issue | Basically |
| Emerging markets | Targeted | BULLSHIT BINGO (free square) | Cost | Retention |
| Traction | Tasked | Sustainable / Sustainability | Conversion | Facilitate |
| Technologies | Total Quality [or] Quality Driven | Customer Relationship Management (CRM) | Connectivity | Red Flag |