| Diversity | First to market | Reuse / Reusability | Up-Sell | Fault Tolerant |
| Braindump | User Friendly | Return on Investment (ROI) | Drill Down | Reswizzle |
| Targeted | Statement of Work (SOW) | BULLSHIT BINGO (free square) | Red Flag | Call to Action |
| Elevator pitch | Key Factor / Words | Segment | Reinvigorate | Communication |
| Benefit analysis | Empower[ment] | Time to Market | Policy[ies] | Initial Assessment |
| Heads up | Granular | Benchmark | Phase | Communication |
| Top Of The Game | Time to Market | Reswizzle | Goal oriented | Up-Sell |
| Ball Park | Backward Compatible | BULLSHIT BINGO (free square) | Low-Hanging Fruit | Patent |
| Burn rate | Search Engine Optimization | Reverse Engineer | Relevance | Virtual / Virtualization |
| Elevator pitch | Fault Tolerant | Out of the [Box | Loop] | Exposure | End to end |