| Elevator pitch | Synergy / Synergies | High-Level | Process | Collaborate / Collaboration |
| On the back end | Sales Driven | Team Player | Off Site Meeting | End to end |
| Omnichannel / Cross Channel | Connectivity | BULLSHIT BINGO (free square) | Growth | Exposure |
| Niche[s] | Performance | Double down | Objectives | Front Lines |
| Deploy | Call to Action | Up-Sell | Integration | Reswizzle |
| Metadata | Go to market | Center of Excellence | B2B | Traction |
| Technologies | Offline | Time to Market | Skill set(s) | Metrics |
| Drink the Kool-Aid | Dashboard | BULLSHIT BINGO (free square) | Automated | Conversion |
| On The Same Page | Innovation / Innovated | Deploy | Targeted | Monetize |
| Deliverable[s] | Application Service Provider (ASP) | End to end | Pushback |