| Capacity | Search Engine Optimization | Mission Critical | Offline | Knowledge Transfer |
| Burn rate | Goal oriented | Customer Facing | Revisit | Landing Page[s] |
| Service Oriented | Cascade Graph | BULLSHIT BINGO (free square) | Revenue | Off-line |
| Top Of The Game | Growth | Patent | Out Source | Off Site Meeting |
| Viral | Mind Share | Personalization | Impact[ful] | Team Player |
| Solution(s) | Pushback | Market Window | Fault Tolerant | Non-Traditional Management |
| Open Source | Lead The Field / Occupy The Field | Project | Conversation | Workshop |
| Run it up the flagpole | Competitive | BULLSHIT BINGO (free square) | Emerging markets | On the back end |
| Herding Cats | Differentiation | Customer Centric | A-B Testing | Content Management |
| Ownership | Streamline | Value | Exposure | That being said / Having said that |