| Differentiation | Bottom up | Reach out | Personalization | Customer Centric |
| Patent | Up to speed | Green | Dashboard | Double down |
| Back-end | Scope | BULLSHIT BINGO (free square) | Total Cost of Ownership (TCO) | Hardball |
| Optimization | Team Player | Acquisition | Road map | Deliverable[s] |
| Sustainable / Sustainability | Brand[ing] | Front Lines | Backward Compatible | Top Of The Game |
| Service Oriented | Milestone | Run it up the flagpole | Metadata | Brain Storm / Mind Shower |
| Best Practice | Etched in Stone | Value | Robust | Functionality |
| Heads up | Lead The Field / Occupy The Field | BULLSHIT BINGO (free square) | Knowledge Base | Solution(s) |
| Fault Tolerant | Buzz | Red Flag | Portfolio | Strategic |
| Pipeline | Prototype | ETA | Conversion | Convergent |