| Critical Path / Issue | Web 2.0 / 3.0 | Bottom up | Targeted | Low-Hanging Fruit |
| Business Plan | Popup | Customer Centric | Asset[s] | Goal[s] |
| Cadence Call | Level Set | BULLSHIT BINGO (free square) | Tasked | That being said / Having said that |
| Brain Storm / Mind Shower | B2B | Go Live | Revenue | Aggregate |
| Raising the Bar | Success | Proactive | Monoply | Knowledge Transfer |
| Facilitate | Reconfigure | Downsize | Critical Path / Issue | Tasked |
| Hardball | Business Opportunity | Landing Page[s] | Advantage | Transformative |
| Mindset | Secret sauce | BULLSHIT BINGO (free square) | Deep dive | Technologies |
| Game Plan | Promotion | Customer Oriented | Pushback | One to one |
| Performance | Cross Sell | Convergent | Integration | Fast Track |