| Revenue | Team Player | Level Set | Demographic | Ramp Up |
| Back to the drawing board | Customer Facing | Eyeballs | Content Management | Seamless |
| Challenge[s] | Search Engine Optimization | BULLSHIT BINGO (free square) | Asset[s] | Landing Page[s] |
| Return on Investment (ROI) | Business Plan | Multitask[ing] | Conversation | Burn rate |
| Perspective | Touchpoints | Drill Down | Target Audience | Off Site Meeting |
| Business Plan | Leadership | Reinvent[ing] the wheel | Vertical Market | Team Building |
| Win-win | Revenue | B2B | Goal[s] | Personalization |
| Statement of Work (SOW) | Knowledge Transfer | BULLSHIT BINGO (free square) | Reuse / Reusability | Functionality |
| Dashboard | Reverse Engineer | User Friendly | Walk the Talk | Advantage |
| Success | Game Plan | Ecosystem | Vision statement | Landing Page[s] |