| No-Brainer | Revisit | Heads up | Engage | Opportunity |
| Web 2.0 / 3.0 | Omnichannel / Cross Channel | Total Cost of Ownership (TCO) | Integration | Reswizzle |
| Market Leader | Capacity | BULLSHIT BINGO (free square) | Tailwind[s] | Resource[s] |
| Differentiation | Cutting Edge | Seamless | Innovation / Innovated | Center of Excellence |
| Heavy lifting | Partner | Acquisition | Mindset | Secret sauce |
| Performance | Cascade Graph | Reach out | Relevance | Control Group |
| Return on Investment (ROI) | Optimization | Run the Numbers | Communication | Profit[ability] |
| Off-line | Game Plan | BULLSHIT BINGO (free square) | Think Outside the Box | Empower[ment] |
| Ecosystem | Targeted | Benchmark | Prioritized | Band-aid |
| Offline | Deliverable[s] | Top down | Front Lines | Walk the Talk |