| Green | Road map | Optimization | Secret sauce | Leverage |
| Bandwidth | Circle the wagons | Marketing / Promotional Collateral | Back to the drawing board | Revisit |
| Emerging markets | Workflow | BULLSHIT BINGO (free square) | Off-line | Reverse Engineer |
| Portal | Prioritized | Tasked | Team Building | |
| Leadership | At the end of the day | Proactive | Virtual / Virtualization | Google Juice |
| Secret sauce | Bottom Line | Deadlines | Burn rate | Time to Market |
| Personalization | Advantage | Sustainable | Intellectual Property | Compelling |
| Scenario[s] | Deep dive | BULLSHIT BINGO (free square) | Off the Shelf | Leadership |
| Level Playing Field | Integration | Success | Workshop | Process |
| Raising the Bar | Partner | B2B | Team Player | Level Set |