| Functionality | Streamline | Conversion | Application Service Provider (ASP) | Run it up the flagpole |
| Collaborate / Collaboration | Herding Cats | Open Source | Basically | End to end |
| Intellectual Property | Emerging markets | BULLSHIT BINGO (free square) | Backward Compatible | Go to market |
| Fault Tolerant | Cadence Call | Asset[s] | Burn rate | Patent |
| Traction | Elevator pitch | Customer Relationship Management (CRM) | Objectives | Up to speed |
| Success | Out Source | Challenge[s] | Sustainable | Raising the Bar |
| Content Management | Secret sauce | Non-Traditional Management | Moving/Going Forward | Relevance |
| Agenda | Flexibility | BULLSHIT BINGO (free square) | Red Flag | Omnichannel / Cross Channel |
| Re-engagement | Reconfigure | Knowledge Base | Basically | Metadata |
| Marketing / Promotional Collateral | Heads up | 30,000 foot view | Optimization | ETA |