Gap AnalysisAction Item / Action ItProjectTop downMoving/Going Forward
Best of BreedETADeep diveOfflineDemographic
EyeballsRelevanceBULLSHIT BINGO
(free square)
One Stop ShopDifferentiation
Re-engagementPersonalizationOpportunityViralLow-Hanging Fruit
Drop the BallBall ParkCustomer CentricDiversityBottom Line
HardballHigh-LevelHeavy liftingDiscoveryReal-Time
Control GroupThink Outside the BoxSecret sauceFollowupSustainable / Sustainability
Green30,000 foot viewBULLSHIT BINGO
(free square)
FunctionalityAdvantage
Solution(s)PrioritizedReturn on Investment (ROI)DashboardReactivation
RetentionConvergentLean InPopupStreamline

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