| Soup to nuts 24/7 | Relevance | Exposure | Data Driven | Ownership |
| Customer Centric | Viral | Front Lines | Dashboard | Convergent |
| Omnichannel / Cross Channel | Strategy | BULLSHIT BINGO (free square) | Solution(s) | Success |
| Diversity | Deploy | Moving/Going Forward | Niche[s] | Out Source |
| Think Outside the Box | Acquisition | Impact[ful] | Value | Fault Tolerant |
| Conversion | Upside | Monoply | Integration | Revisit |
| Goal[s] | Sticky-ness | Circle Back | Drill Down | Customer Service |
| Elevator pitch | Paradigm | BULLSHIT BINGO (free square) | Heads up | Downsize |
| Up-Sell | Drop the Ball | Phase | Ball Park | Reinvigorate |
| Vertical Market | Connectivity | Go Public | Out Source | Think Outside the Box |