| High-Level | That being said / Having said that | Level Set | Market Leader | Traction |
| Deadlines | Knowledge Base | Strategy | Red Flag | Band-aid |
| Run the Numbers | Tailwind[s] | BULLSHIT BINGO (free square) | Mission Critical | Value |
| A-B Testing | Total Quality [or] Quality Driven | Streamline | Initial Assessment | |
| Optimization | Portfolio | Challenge[s] | Scope | New Economy |
| Wow Factor | Streamline | High-Level | Scale | Deadlines |
| Transformative | Control Group | Drink the Kool-Aid | Virtual / Virtualization | Portfolio |
| Front Lines | Customer Oriented | BULLSHIT BINGO (free square) | Challenge[s] | Elevator pitch |
| Action Item / Action It | Non-Traditional Management | Customer Facing | Workshop | On Board |
| Off the Shelf | Go to market | Content Management | Prioritized | Resource[s] |