| Hardball | Low-Hanging Fruit | Team Building | Downsize | Braindump |
| Market Window | Bottom Line | Pipeline | First to market | E-tailers |
| Success | Utilize | BULLSHIT BINGO (free square) | Traction | Google Juice |
| Quick win | Paradigm | Level Playing Field | Portfolio | Reuse / Reusability |
| Backward Compatible | Metrics | Leadership | Process | Conversation |
| Bandwidth | Braindump | Walk the Talk | Lean In | Dashboard |
| Patent | Buzz | Aggregate | Double down | Profit[ability] |
| Road map | Measurement | BULLSHIT BINGO (free square) | Monetize | Growth |
| Flexibility | Control Group | Agenda | Core Competency / Core Competencies | Run it up the flagpole |
| Cost | Milestone | Ecosystem | Timeline(s) | Off the Shelf |