| Leverage | One to one | Targeted | Secret sauce | Tasked |
| Metadata | Promotion | Out Source | Top down | Omnichannel / Cross Channel |
| Heads up | Google Juice | BULLSHIT BINGO (free square) | On Board | Impact[ful] |
| Up-Sell | Reswizzle | Knowledge Base | Control Group | Double down |
| Retention | Performance | Portal | Popup | Compelling |
| Acquisition | Walk the Talk | Time to Market | Sustainable / Sustainability | Tailwind[s] |
| Level Playing Field | Paradigm | Advantage | Metrics | Deadlines |
| Timeline(s) | Herding Cats | BULLSHIT BINGO (free square) | Sticky-ness | Green |
| Scale | Team Building | Relevance | Total Quality [or] Quality Driven | Deploy |
| Ramp Up | Perspective | Content Management | Sales Driven | Reinvent[ing] the wheel |