| Ecosystem | Targeted | Hardball | Run the Numbers | Initial Assessment |
| E-tailers | Prototype | Turnkey | Traction | Best of Breed |
| Tasked | Engage | BULLSHIT BINGO (free square) | Deliverable[s] | Win-win |
| Google Juice | Granular | Followup | Leverage | Restructuring |
| Business Plan | Advantage | Ownership | Sticky-ness | Think Outside the Box |
| Deliverable[s] | Differentiation | Quick win | Best of Breed | Go Public |
| Application Service Provider (ASP) | Goal[s] | Touchpoints | Agenda | Retention |
| Buzz | First to market | BULLSHIT BINGO (free square) | High-Level | Drill Down |
| Intellectual Property | Demographic | Value | Resource[s] | Flexibility |
| Soup to nuts 24/7 | Cross Sell | Reactivation | Legacy | Win-win |