| Demographic | Business Opportunity | Web 2.0 / 3.0 | Mindset | Negotiated |
| Market Window | Monoply | Deadlines | Relevance | Off-line |
| Paradigm | Fast Track | BULLSHIT BINGO (free square) | Control Group | Milestone |
| Cadence Call | Granular | Technologies | Innovation / Innovated | Heads up |
| Reach out | Return on Investment (ROI) | Touch Base | Offline | Resource[s] |
| Market Window | Policy[ies] | Level Set | Return on Investment (ROI) | Center of Excellence |
| Dashboard | Lead The Field / Occupy The Field | Open Source | Circle the wagons | Milestone |
| Cost | Touch Base | BULLSHIT BINGO (free square) | Tasked | Objectives |
| Followup | Leadership | On Board | Project | Web 2.0 / 3.0 |
| Mindset | Top down | Eyeballs | Legacy | Quick win |