| Back-end | Best Practice | E-tailers | Scope | Discovery |
| Partner | Downsize | Deploy | Reinvent[ing] the wheel | Phase |
| Portfolio | One Stop Shop | BULLSHIT BINGO (free square) | Leverage | Herding Cats |
| Control Group | Profit[ability] | Growth | Basically | Agenda |
| Scenario[s] | Opportunity | Braindump | Streamline | Go to market |
| Win-win | Team Building | Team Player | Soup to nuts 24/7 | Agnostic |
| Success | E-business | Ball Park | Dynamic | Sales Driven |
| Robust | Guidance | BULLSHIT BINGO (free square) | Seamless | Milestone |
| Bottom Line | Aggregate | On Board | Strategic | Cost |
| Scale | Level Set | Multitask[ing] | Capacity | Web 2.0 / 3.0 |