| Pipeline | New Economy | Facilitate | Workshop | Communication |
| Go Public | Go to market | Leverage | Brand[ing] | Application Service Provider (ASP) |
| Discovery | Tasked | BULLSHIT BINGO (free square) | Out of the [Box | Loop] | Market Leader |
| Measurement | Web 2.0 / 3.0 | Demographic | Up-Sell | Optimization |
| Resource[s] | Transformative | Business Plan | Back to the drawing board | Strategic |
| Competitive | Legacy | Real-Time | Targeted | Off Site Meeting |
| Business Opportunity | Portal | Soup to nuts 24/7 | Raising the Bar | Drill Down |
| Control Group | Business Plan | BULLSHIT BINGO (free square) | Utilize | Reswizzle |
| Landing Page[s] | Strategic | Quick win | Value | Customer Centric |
| Level Playing Field | Solution(s) | Mind Share | Downsize | Google Juice |