| Exposure | Drink the Kool-Aid | Customer Centric | Deadlines | Herding Cats |
| Empower[ment] | Perspective | Front Lines | Customer Oriented | Retention |
| Niche[s] | Expectations | BULLSHIT BINGO (free square) | Initial Assessment | Critical Path / Issue |
| Benefit analysis | Virtual / Virtualization | Drop the Ball | Network[ing] | Facilitate |
| Value | Cutting Edge | B2B | E-business | In a Nutshell |
| Bottom Line | Communication | Strategic | Top down | Experiences |
| Cost | Quick win | Total Quality [or] Quality Driven | Business Plan | Workflow |
| Elephant in the room | Niche[s] | BULLSHIT BINGO (free square) | Best Practice | Center of Excellence |
| Portfolio | Empower[ment] | Agenda | Google Juice | Project |
| In a Nutshell | Bottom up | Cadence Call | Monetize | Skill set(s) |