| Low-Hanging Fruit | Guidance | Metrics | Top down | Back to the drawing board |
| Perspective | Virtual / Virtualization | Time to Market | Benchmark | Web 2.0 / 3.0 |
| Deliverable[s] | Deadlines | BULLSHIT BINGO (free square) | Goal oriented | Brand[ing] |
| Customer Service | Go Live | Service Oriented | Expectations | Growth |
| Success | Ownership | Pipeline | Followup | Empower[ment] |