| Drill Down | Landing Page[s] | Initial Assessment | End to end | Raising the Bar |
| Customer Centric | Impact[ful] | Lean In | Etched in Stone | Touchpoints |
| Out Source | Downsize | BULLSHIT BINGO (free square) | Mission Critical | Strategic |
| Measurement | Reactivation | Ball Park | Flexibility | Key Factor / Words |
| Action Item / Action It | Off the Shelf | Market Leader | Diversity | Expectations |