| Focused | Ramp Up | User Friendly | Top Of The Game | Reinvent[ing] the wheel |
| Issues | Innovation / Innovated | Best of Breed | Prototype | Double down |
| Impact[ful] | Omnichannel / Cross Channel | BULLSHIT BINGO (free square) | Mind Share | Granular |
| Landing Page[s] | Band-aid | Phase | Utilize | High-Level |
| Traction | First to market | Perspective | Revenue | Benefit analysis |