| Bandwidth | Herding Cats | Followup | Drill Down | Benchmark |
| Initial Assessment | Control Group | Issues | Soup to nuts 24/7 | Customer Centric |
| Solution(s) | Portal | BULLSHIT BINGO (free square) | One Stop Shop | Secret sauce |
| Ownership | Web 2.0 / 3.0 | Ball Park | Resource[s] | Data Driven |
| Level Set | Top Of The Game | Touchpoints | Scale | Call to Action |