| Vertical Market | Success | Go to market | Milestone | Upside |
| High-Level | Low-Hanging Fruit | Content Management | Mission Critical | Drop the Ball |
| Revisit | Scenario[s] | BULLSHIT BINGO (free square) | E-business | Pushback |
| Web 2.0 / 3.0 | Real-Time | Compelling | Conversion | Expectations |
| Knowledge Transfer | Ramp Up | End to end | Conversation | Center of Excellence |