| Scale | Negotiated | Wow Factor | Offline | Prioritized |
| Reinvent[ing] the wheel | Ramp Up | Team Building | Opportunity | Real-Time |
| Reach out | Out of the [Box | Loop] | BULLSHIT BINGO (free square) | Proactive | Process |
| Web 2.0 / 3.0 | Scope | Leadership | Objectives | Back to the drawing board |
| Guidance | Laser-focused | Search Engine Optimization | Go Public | Skill set(s) |