| Aggregate | Deliverable[s] | Mindset | Scenario[s] | Off-line |
| Lead The Field / Occupy The Field | Milestone | Solution(s) | Return on Investment (ROI) | Advantage |
| Back to the drawing board | Search Engine Optimization | BULLSHIT BINGO (free square) | Due dilligence | Green |
| Customer Relationship Management (CRM) | Asset[s] | ETA | Personalization | Moving/Going Forward |
| Optimization | Soup to nuts 24/7 | Etched in Stone | End to end | Sales Driven |
| Metadata | Touch Base | Competitive | Multitask[ing] | Circle Back |
| Return on Investment (ROI) | Facilitate | Turnkey | Promotion | Off Site Meeting |
| Back to the drawing board | Sustainable / Sustainability | BULLSHIT BINGO (free square) | Lead The Field / Occupy The Field | Eyeballs |
| Ecosystem | Run the Numbers | Targeted | Google Juice | Advantage |
| Optimization | Cross Sell | Deploy | Cadence Call | Deliverable[s] |