| Leverage | Cascade Graph | Back-end | Profit[ability] | Traction |
| Agnostic | Customer Oriented | Followup | Seamless | Circle Back |
| Re-engagement | Business Opportunity | BULLSHIT BINGO (free square) | Burn rate | A-B Testing |
| Benchmark | Tasked | Mission Critical | Issues | Best of Breed |
| Reach out | Moving/Going Forward | Success | Bottom Line | Touchpoints |
| Reswizzle | Sales Driven | Band-aid | Marketing / Promotional Collateral | Vision statement |
| Market Window | Streamline | Cutting Edge | One Stop Shop | Benefit analysis |
| Fault Tolerant | E-commerce | BULLSHIT BINGO (free square) | Run it up the flagpole | Action Item / Action It |
| Phase | Elephant in the room | Team Player | Emerging markets | Out Source |
| Elevator pitch | Application Service Provider (ASP) | Braindump | Ecosystem | Patent |