| Multitask[ing] | Reach out | Conversion | Downsize | Game Plan |
| Phase | Best of Breed | Measurement | Mindset | Drill Down |
| Functionality | Business Opportunity | BULLSHIT BINGO (free square) | Top down | Differentiation |
| Initial Assessment | Ownership | Search Engine Optimization | Sustainable / Sustainability | Brand[ing] |
| Reinvigorate | Timeline(s) | Scenario[s] | Burn rate | Landing Page[s] |
| E-business | Scenario[s] | Mind Share | Policy[ies] | B2B |
| Google Juice | Upside | Deploy | Collaborate / Collaboration | Business Plan |
| Conversation | Strategy | BULLSHIT BINGO (free square) | Optimization | Go Public |
| Reverse Engineer | Leadership | Utilize | Workflow | Bottom Line |
| Reconfigure | Grow | Run the Numbers | Best of Breed | Best Practice |