| Empower[ment] | Acquisition | Out of the [Box | Loop] | Best of Breed | Emerging markets |
| Multitask[ing] | Open Source | Utilize | Value | Up-Sell |
| Control Group | Elephant in the room | BULLSHIT BINGO (free square) | Promotion | Customer Centric |
| Back-end | Road map | No-Brainer | Tasked | Best Practice |
| Patent | Touchpoints | Metadata | Deploy | Mindset |
| Strategy | Circle Back | Sustainable / Sustainability | Market Window | Convergent |
| Omnichannel / Cross Channel | Mindset | Bottom Line | Exposure | Project |
| Agenda | Scope | BULLSHIT BINGO (free square) | Benefit analysis | Promotion |
| Ecosystem | Workflow | Competitive | Herding Cats | Integration |
| Reach out | Reactivation | Lean In | Cutting Edge | Metadata |