| Best of Breed | Traction | Customer Service | Soup to nuts 24/7 | Statement of Work (SOW) |
| Cutting Edge | Paradigm | Profit[ability] | Knowledge Transfer | Level Set |
| Metadata | Call to Action | BUZZWORD BINGO (free square) | Market Leader | User Friendly |
| Heavy lifting | Sustainable / Sustainability | Run it up the flagpole | Ball Park | On The Same Page |
| Deploy | Personalization | Eyeballs | Technologies | Monetize |
| Downsize | Up to speed | Drink the Kool-Aid | Reactivation | Think Outside the Box |
| Center of Excellence | Cross Sell | Innovation / Innovated | Milestone | Target Audience |
| Reinvigorate | Timeline(s) | BUZZWORD BINGO (free square) | User Friendly | Brand[ing] |
| Pushback | Compelling | Network[ing] | Ownership | Scope |
| Connectivity | Top down | Burn rate | Focused | Optimization |