| Downsize | Ecosystem | E-tailers | Data Driven | Big Picture |
| Segment | Impact[ful] | Go to market | Optimization | Level Playing Field |
| Project | Action Item / Action It | BUZZWORD BINGO (free square) | Ownership | Elephant in the room |
| Fault Tolerant | Objectives | Automated | Road map | Issues |
| Up-Sell | Return on Investment (ROI) | Ramp Up | Real-Time | Pipeline |
| Brand[ing] | Niche[s] | Run it up the flagpole | Asset[s] | Agenda |
| Guidance | Reactivation | 30,000 foot view | Followup | Web 2.0 / 3.0 |
| Return on Investment (ROI) | E-commerce | BUZZWORD BINGO (free square) | Prototype | Conversion |
| Downsize | Time to Market | Drill Down | Due dilligence | Measurement |
| Issues | Total Quality [or] Quality Driven | Patent | Marketing / Promotional Collateral | Eyeballs |