| Off the Shelf | Automated | Skill set(s) | Metrics | Time to Market |
| Goal oriented | Best Practice | Capacity | Road map | Knowledge Base |
| Benefit analysis | Legacy | BUZZWORD BINGO (free square) | Mind Share | Followup |
| Knowledge Transfer | Network[ing] | Focused | Turnkey | Asset[s] |
| Challenge[s] | Market Window | Bottom Line | Growth | Hardball |
| Buzz | Flexibility | Lean In | Open Source | Initial Assessment |
| Compelling | Etched in Stone | Reactivation | Low-Hanging Fruit | Off-line |
| Deep dive | Revisit | BUZZWORD BINGO (free square) | Control Group | Opportunity |
| Prioritized | Patent | Functionality | Mindset | Revenue |
| Application Service Provider (ASP) | On Board | Back-end | Eyeballs | Focused |