| Deliverable[s] | Retention | Followup | Drop the Ball | Leverage |
| Center of Excellence | Pushback | Policy[ies] | Lead The Field / Occupy The Field | Vertical Market |
| Value | Niche[s] | BUZZWORD BINGO (free square) | Acquisition | Out of the [Box | Loop] |
| Google Juice | Herding Cats | Impact[ful] | Green | Off-line |
| Tasked | Growth | Win-win | Grow | Deep dive |
| Ownership | Key Factor / Words | Guidance | Off-line | Prioritized |
| Opportunity | Backward Compatible | Benefit analysis | Front Lines | Laser-focused |
| That being said / Having said that | Growth | BUZZWORD BINGO (free square) | Traction | Target Audience |
| A-B Testing | Back-end | Run the Numbers | Lead The Field / Occupy The Field | Technologies |
| Hardball | Restructuring | Client Focus[ed] | Back to the drawing board | Grow |