| Objectives | Backward Compatible | Return on Investment (ROI) | Paradigm | Revenue |
| Connectivity | Impact[ful] | E-tailers | Virtual / Virtualization | Run the Numbers |
| Eyeballs | Optimization | BUZZWORD BINGO (free square) | Niche[s] | Guidance |
| Turnkey | Quick win | Deliverable[s] | Metadata | Hardball |
| Convergent | Vision statement | Focused | Herding Cats | Cadence Call |
| Utilize | Drink the Kool-Aid | Reactivation | Prototype | Heads up |
| Touchpoints | Process | E-tailers | Out Source | Virtual / Virtualization |
| Portal | BUZZWORD BINGO (free square) | Goal[s] | Omnichannel / Cross Channel | |
| Collaborate / Collaboration | Burn rate | Scope | Sales Driven | User Friendly |
| Vertical Market | Revisit | Bottom up | Viral | Downsize |