| Success | Phase | Service Oriented | Upside | Guidance |
| Agenda | Out Source | Conversation | Demographic | Skill set(s) |
| Think Outside the Box | Team Player | BUZZWORD BINGO (free square) | Prototype | Heads up |
| Time to Market | Web 2.0 / 3.0 | Capacity | Process | Brand[ing] |
| Circle Back | Value | ETA | Data Mining |
| Personalization | Team Player | Milestone | Knowledge Transfer | Prioritized |
| Innovation / Innovated | Team Building | Mindset | B2B | Paradigm |
| Best Practice | Cross Sell | BUZZWORD BINGO (free square) | Elevator pitch | Reuse / Reusability |
| Tailwind[s] | Back to the drawing board | Think Outside the Box | A-B Testing | E-tailers |
| Revisit | Optimization | Off the Shelf | Fast Track | Business Plan |