| Back-end | Diversity | Reuse / Reusability | Off the Shelf | Measurement |
| Fault Tolerant | B2B | Game Plan | Milestone | Customer Service |
| Synergy / Synergies | Cross Sell | BUZZWORD BINGO (free square) | Bottom up | Call to Action |
| Return on Investment (ROI) | Go to market | 30,000 foot view | Viral | Initial Assessment |
| Off-line | Brand[ing] | New Economy | Cost | Benchmark |
| Road map | Revisit | Engage | Knowledge Base | Go Public |
| E-commerce | Integration | Key Factor / Words | Eyeballs | Secret sauce |
| Top down | BUZZWORD BINGO (free square) | Dashboard | Revenue | |
| Conversation | Perspective | Call to Action | Tailwind[s] | Up to speed |
| Mind Share | Cascade Graph | Drink the Kool-Aid | Data Driven | Touch Base |