| Elevator pitch | Transformative | Pipeline | Ramp Up | Reinvigorate |
| Out Source | Empower[ment] | Sustainable / Sustainability | Re-engagement | Drill Down |
| Knowledge Base | Control Group | BUZZWORD BINGO (free square) | Backward Compatible | Wow Factor |
| Top down | Lean In | Initial Assessment | Differentiation | Sticky-ness |
| Green | Real-Time | Process | Relevance | Key Factor / Words |
| In a Nutshell | Discovery | Timeline(s) | Ownership | Customer Relationship Management (CRM) |
| Customer Centric | Target Audience | Negotiated | Herding Cats | Statement of Work (SOW) |
| End to end | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Collaborate / Collaboration | Upside |
| Engage | Opportunity | Prioritized | Action Item / Action It | Targeted |
| User Friendly | Data Mining | Deploy | Aggregate | Revisit |