| Personalization | Think Outside the Box | Revenue | Band-aid | Ownership |
| Drink the Kool-Aid | Value | Basically | Up to speed | Emerging markets |
| Offline | User Friendly | BUZZWORD BINGO (free square) | Marketing / Promotional Collateral | Out Source |
| Reach out | Total Quality [or] Quality Driven | Game Plan | Reuse / Reusability | Customer Centric |
| Deploy | Team Building | Challenge[s] | Burn rate | Road map |
| Mission Critical | Real-Time | Lean In | Automated | Issues |
| Scale | Data Mining | High-Level | Drill Down | Deploy |
| Relevance | Connectivity | BUZZWORD BINGO (free square) | Opportunity | Phase |
| Revenue | Patent | Cascade Graph | Promotion | Customer Facing |
| Value | Out Source | Burn rate | Go Public | Vision statement |