| Technologies | Run it up the flagpole | Data Mining | Back-end | Strategy |
| Best of Breed | Tasked | 30,000 foot view | Expectations | Monoply |
| Benchmark | Diversity | BUZZWORD BINGO (free square) | Up-Sell | Go Public |
| Think Outside the Box | Hardball | Asset[s] | Demographic | Dynamic |
| Skill set(s) | Up to speed | Omnichannel / Cross Channel | Eyeballs | Upside |
| Ramp Up | Go Public | No-Brainer | Back-end | Guidance |
| On the back end | Conversation | Business Opportunity | Bandwidth | Automated |
| Marketing / Promotional Collateral | Promotion | BUZZWORD BINGO (free square) | Competitive | Drill Down |
| Out of the [Box | Loop] | Advantage | Open Source | Fast Track | Connectivity |
| Business Plan | Utilize | Perspective | Innovation / Innovated | Market Window |