| Fault Tolerant | Synergy / Synergies | Granular | Advantage | Aggregate |
| Prototype | One Stop Shop | 30,000 foot view | Resource[s] | Off Site Meeting |
| Metrics | Portfolio | BUZZWORD BINGO (free square) | Skill set(s) | E-tailers |
| Impact[ful] | Raising the Bar | Level Set | Relevance | Heads up |
| Total Cost of Ownership (TCO) | Transformative | Collaborate / Collaboration | Cost | Off-line |
| Technologies | Critical Path / Issue | Promotion | Run it up the flagpole | Up to speed |
| Bottom up | Lean In | Benefit analysis | Goal oriented | Dynamic |
| Ecosystem | Retention | BUZZWORD BINGO (free square) | E-commerce | That being said / Having said that |
| Market Leader | Offline | Project | Up-Sell | Optimization |
| Lead The Field / Occupy The Field | Strategic | Off-line | Basically | Wow Factor |