| Customer Relationship Management (CRM) | Raising the Bar | Impact[ful] | Cadence Call | Search Engine Optimization |
| Reactivation | Wow Factor | One to one | Bottom up | Statement of Work (SOW) |
| Band-aid | Objectives | BUZZWORD BINGO (free square) | Big Picture | Drink the Kool-Aid |
| Monoply | Customer Centric | Center of Excellence | Braindump | Reinvigorate |
| Performance | Agnostic | Vision statement | Measurement | Reach out |
| Customer Oriented | Aggregate | Up-Sell | Mindset | Bottom up |
| Personalization | Deploy | That being said / Having said that | Connectivity | Issues |
| One Stop Shop | Success | BUZZWORD BINGO (free square) | Followup | Strategic |
| Level Playing Field | Low-Hanging Fruit | Asset[s] | Promotion | Optimization |
| Level Set | Revisit | Road map | Front Lines | Value |