| Sticky-ness | Customer Facing | That being said / Having said that | Reswizzle | First to market |
| Connectivity | Call to Action | Leadership | Quick win | Demographic |
| Data Driven | Win-win | BUZZWORD BINGO (free square) | Re-engagement | Issues |
| Grow | Policy[ies] | Integration | Eyeballs | Gap Analysis |
| Run it up the flagpole | Think Outside the Box | Metadata | Dashboard | Monetize |
| Collaborate / Collaboration | Web 2.0 / 3.0 | Circle Back | Big Picture | Critical Path / Issue |
| Reverse Engineer | A-B Testing | Personalization | Automated | Leadership |
| Etched in Stone | Lead The Field / Occupy The Field | BUZZWORD BINGO (free square) | Brand[ing] | Cascade Graph |
| Reinvigorate | Facilitate | Go to market | Elevator pitch | Mind Share |
| Phase | Business Plan | Market Window | Cross Sell | Double down |