| Market Window | Wow Factor | Statement of Work (SOW) | Business Plan | Agnostic |
| Focused | Emerging markets | Go to market | Touch Base | Prioritized |
| Pushback | Engage | BUZZWORD BINGO (free square) | Diversity | Win-win |
| Action Item / Action It | Customer Facing | Upside | Downsize | Sales Driven |
| Out of the [Box | Loop] | Elephant in the room | Growth | Patent | Functionality |
| Innovation / Innovated | Growth | Secret sauce | Customer Service | End to end |
| Segment | Level Set | Leverage | Robust | Cost |
| Compelling | Popup | BUZZWORD BINGO (free square) | Cutting Edge | Total Cost of Ownership (TCO) |
| Impact[ful] | Automated | Synergy / Synergies | Paradigm | Landing Page[s] |
| One Stop Shop | Key Factor / Words | Exposure | Streamline | New Economy |