| Service Oriented | Downsize | Strategic | Statement of Work (SOW) | Monoply |
| Vision statement | Synergy / Synergies | Team Player | Perspective | Customer Relationship Management (CRM) |
| Relevance | Solution(s) | BUZZWORD BINGO (free square) | Revisit | Market Window |
| Customer Service | Opportunity | Real-Time | Prioritized | Segment |
| Dynamic | Optimization | One to one | Performance | Laser-focused |
| Content Management | Synergy / Synergies | Backward Compatible | Phase | Differentiation |
| On the back end | Return on Investment (ROI) | E-tailers | Low-Hanging Fruit | A-B Testing |
| Top down | Time to Market | BUZZWORD BINGO (free square) | Prototype | Customer Oriented |
| Engage | Drop the Ball | Ramp Up | Portfolio | Best of Breed |
| Hardball | Up-Sell | Milestone | Metrics | Technologies |