| Portal | Low-Hanging Fruit | Elevator pitch | Etched in Stone | Convergent |
| Discovery | Functionality | Up-Sell | A-B Testing | Mind Share |
| Run the Numbers | Conversation | BUZZWORD BINGO (free square) | Level Set | Drink the Kool-Aid |
| Eyeballs | Automated | On The Same Page | Braindump | Engage |
| Strategize | Legacy | Value | Customer Facing | Challenge[s] |
| Marketing / Promotional Collateral | Connectivity | Popup | Gap Analysis | End to end |
| Impact[ful] | Streamline | Win-win | Low-Hanging Fruit | On the back end |
| Customer Facing | Raising the Bar | BUZZWORD BINGO (free square) | Mindset | Compelling |
| Legacy | Target Audience | Agnostic | Fault Tolerant | Out Source |
| Knowledge Base | Differentiation | Strategic | 30,000 foot view | Viral |