| Due dilligence | Empower[ment] | First to market | Burn rate | Performance |
| Prototype | Promotion | Portfolio | Off Site Meeting | Data Mining |
| Pipeline | Connectivity | BUZZWORD BINGO (free square) | Upside | Viral |
| Omnichannel / Cross Channel | Monoply | Off-line | Heads up | Control Group |
| Laser-focused | Reuse / Reusability | Milestone | Measurement | Ramp Up |
| Discovery | Impact[ful] | Pipeline | Retention | Application Service Provider (ASP) |
| Circle Back | Proactive | Etched in Stone | Off the Shelf | Up-Sell |
| Flexibility | Best of Breed | BUZZWORD BINGO (free square) | Reinvigorate | Performance |
| Multitask[ing] | Gap Analysis | Wow Factor | Monoply | Benefit analysis |
| Optimization | Challenge[s] | Experiences | Scale | Touch Base |