| Knowledge Base | Reach out | Optimization | Lean In | Offline |
| Process | Dynamic | Goal oriented | Laser-focused | Data Driven |
| Brain Storm / Mind Shower | Proactive | BUZZWORD BINGO (free square) | Deadlines | Business Opportunity |
| Cost | Growth | Up-Sell | Raising the Bar | Real-Time |
| Automated | Top Of The Game | Issues | Compelling | Segment |
| Basically | 30,000 foot view | Reconfigure | Go Public | Gap Analysis |
| In a Nutshell | Call to Action | Landing Page[s] | At the end of the day | On the back end |
| Double down | Customer Oriented | BUZZWORD BINGO (free square) | Customer Facing | Cost |
| E-business | Segment | Benefit analysis | Measurement | Ramp Up |
| Team Building | Conversion | Asset[s] | Scenario[s] | Etched in Stone |