| Differentiation | Due dilligence | Discovery | No-Brainer | Resource[s] |
| Front Lines | Think Outside the Box | E-tailers | Off Site Meeting | Offline |
| Engage | Challenge[s] | BUZZWORD BINGO (free square) | Hardball | Measurement |
| Mindset | Revenue | Project | Go to market | Viral |
| Leadership | Negotiated | Back-end | Call to Action | Prototype |
| Etched in Stone | Bandwidth | Go Public | Sustainable | Popup |
| Utilize | Negotiated | Strategic | Mind Share | Reverse Engineer |
| Sales Driven | Issues | BUZZWORD BINGO (free square) | One Stop Shop | Sustainable / Sustainability |
| Profit[ability] | Focused | Return on Investment (ROI) | Technologies | Go to market |
| E-commerce | Cadence Call | Win-win | Connectivity | In a Nutshell |