| At the end of the day | Open Source | Low-Hanging Fruit | Compelling | Pushback |
| Customer Relationship Management (CRM) | Advantage | Best Practice | Synergy / Synergies | Bottom Line |
| Off Site Meeting | Buzz | BUZZWORD BINGO (free square) | Relevance | Workflow |
| Process | Client Focus[ed] | Back to the drawing board | Heads up | Mission Critical |
| Content Management | Go Live | Turnkey | Circle Back | Initial Assessment |
| Optimization | Moving/Going Forward | Cadence Call | Technologies | Red Flag |
| Marketing / Promotional Collateral | Back to the drawing board | Resource[s] | Dashboard | Flexibility |
| Initial Assessment | Turnkey | BUZZWORD BINGO (free square) | Sustainable | Exposure |
| Reverse Engineer | Top down | Synergy / Synergies | Niche[s] | Front Lines |
| Relevance | Functionality | Facilitate | Elephant in the room | Laser-focused |