| Business Plan | One Stop Shop | Niche[s] | Dynamic | Competitive |
| Drop the Ball | Reinvent[ing] the wheel | Back to the drawing board | Web 2.0 / 3.0 | Content Management |
| Expectations | Solution(s) | BUZZWORD BINGO (free square) | B2B | Prioritized |
| Vision statement | Goal oriented | Market Leader | Target Audience | Game Plan |
| Win-win | Resource[s] | Asset[s] | Search Engine Optimization | Workflow |
| Fault Tolerant | Communication | Cascade Graph | Discovery | Relevance |
| Market Leader | 30,000 foot view | One to one | Focused | Elevator pitch |
| Big Picture | Top Of The Game | BUZZWORD BINGO (free square) | Win-win | Strategic |
| Robust | Gap Analysis | Go Live | Metadata | At the end of the day |
| Deliverable[s] | Business Opportunity | End to end | Up-Sell | Restructuring |