| Statement of Work (SOW) | Seamless | Goal[s] | End to end | Upside |
| Paradigm | Landing Page[s] | Benefit analysis | Quick win | Fast Track |
| Profit[ability] | Gap Analysis | BUZZWORD BINGO (free square) | Bandwidth | Resource[s] |
| Advantage | Portfolio | Control Group | Grow | Circle the wagons |
| Best Practice | Eyeballs | Workflow | Lean In | Client Focus[ed] |
| Reuse / Reusability | Prioritized | Synergy / Synergies | Gap Analysis | At the end of the day |
| Data Driven | Core Competency / Core Competencies | Optimization | Cross Sell | Content Management |
| Intellectual Property | Timeline(s) | BUZZWORD BINGO (free square) | Tasked | Up to speed |
| Run the Numbers | Due dilligence | Heads up | Reinvent[ing] the wheel | Agenda |
| Niche[s] | Etched in Stone | Workflow | Project | Out Source |