| New Economy | Omnichannel / Cross Channel | Challenge[s] | Portfolio | Band-aid |
| Circle the wagons | Top down | Partner | Market Leader | Service Oriented |
| Run the Numbers | Prototype | BUZZWORD BINGO (free square) | High-Level | Reinvigorate |
| Metrics | Discovery | Out Source | Etched in Stone | Diversity |
| Sustainable / Sustainability | Leverage | Flexibility | Connectivity | Back-end |
| Moving/Going Forward | Off the Shelf | Team Player | Utilize | Open Source |
| Facilitate | E-business | Core Competency / Core Competencies | Sustainable / Sustainability | Wow Factor |
| Market Window | Heavy lifting | BUZZWORD BINGO (free square) | Engage | Tailwind[s] |
| Paradigm | Key Factor / Words | Legacy | Bottom up | Front Lines |
| Diversity | Low-Hanging Fruit | Compelling | Agenda | Policy[ies] |