| Secret sauce | Milestone | Value | Downsize | Drill Down |
| Key Factor / Words | Vision statement | Exposure | Omnichannel / Cross Channel | Policy[ies] |
| Functionality | 30,000 foot view | BUZZWORD BINGO (free square) | Timeline(s) | Marketing / Promotional Collateral |
| Web 2.0 / 3.0 | Technologies | Pipeline | Popup | Lean In |
| Braindump | Off the Shelf | Go to market | Drink the Kool-Aid | Reuse / Reusability |
| On the back end | Benefit analysis | Goal[s] | Go to market | Run it up the flagpole |
| Wow Factor | Up to speed | Lean In | Time to Market | Lead The Field / Occupy The Field |
| Technologies | Control Group | BUZZWORD BINGO (free square) | Conversion | Back to the drawing board |
| Road map | Ownership | Granular | Value | Game Plan |
| Metadata | Front Lines | E-business | Bandwidth | Innovation / Innovated |