| Double down | Drink the Kool-Aid | Knowledge Base | Virtual / Virtualization | Go Public |
| Win-win | Sustainable / Sustainability | Dashboard | Control Group | Return on Investment (ROI) |
| Application Service Provider (ASP) | Restructuring | BUZZWORD BINGO (free square) | Ownership | Milestone |
| Metrics | Empower[ment] | User Friendly | Market Leader | Asset[s] |
| Success | Sales Driven | Robust | Flexibility | Reinvent[ing] the wheel |
| One to one | Perspective | Intellectual Property | Buzz | Scope |
| A-B Testing | Reswizzle | Agnostic | Bandwidth | Real-Time |
| Targeted | Customer Service | BUZZWORD BINGO (free square) | Due dilligence | |
| Measurement | Landing Page[s] | Game Plan | No-Brainer | Lead The Field / Occupy The Field |
| Paradigm | Prioritized | Laser-focused | Vertical Market | Promotion |