| Action Item / Action It | Mind Share | Touch Base | Empower[ment] | Promotion |
| Dashboard | Offline | Initial Assessment | Conversion | Go to market |
| Challenge[s] | Service Oriented | BUZZWORD BINGO (free square) | Google Juice | Return on Investment (ROI) |
| Low-Hanging Fruit | Policy[ies] | Sustainable / Sustainability | Win-win | Secret sauce |
| Communication | Mission Critical | Restructuring | Fault Tolerant | Relevance |
| Transformative | Customer Centric | Convergent | Go to market | Dynamic |
| Ramp Up | Data Driven | At the end of the day | Engage | First to market |
| Restructuring | Heavy lifting | BUZZWORD BINGO (free square) | Leadership | Wow Factor |
| Mission Critical | Burn rate | Automated | Cost | Etched in Stone |
| Customer Oriented | Proactive | Backward Compatible | Paradigm | Facilitate |