| On The Same Page | Objectives | Innovation / Innovated | Agenda | Service Oriented |
| Lean In | Portal | Drop the Ball | End to end | Retention |
| Double down | Viral | BUZZWORD BINGO (free square) | Low-Hanging Fruit | Reinvigorate |
| Traction | Mind Share | Performance | Virtual / Virtualization | Leverage |
| Win-win | Conversion | Total Quality [or] Quality Driven | Green | Revenue |
| Measurement | Raising the Bar | Top Of The Game | Seamless | Growth |
| Data Driven | Up-Sell | Cross Sell | Value | Technologies |
| Reinvent[ing] the wheel | Customer Centric | BUZZWORD BINGO (free square) | Mindset | Monetize |
| Brand[ing] | Popup | Service Oriented | Off the Shelf | Portfolio |
| Customer Oriented | Network[ing] | Deploy | Brain Storm / Mind Shower | Benchmark |