| Exposure | Network[ing] | Timeline(s) | Agenda | Monetize |
| Project | Ownership | Business Plan | Braindump | Relevance |
| Knowledge Base | Utilize | BUZZWORD BINGO (free square) | Bottom Line | Ball Park |
| Cadence Call | Cost | Upside | Touchpoints | Circle the wagons |
| Offline | Customer Oriented | Elevator pitch | Off the Shelf |
| First to market | Business Plan | E-business | Braindump | Think Outside the Box |
| User Friendly | Time to Market | In a Nutshell | Circle the wagons | |
| Benchmark | Marketing / Promotional Collateral | BUZZWORD BINGO (free square) | Discovery | Band-aid |
| Agnostic | Legacy | Search Engine Optimization | Utilize | Patent |
| Deep dive | Brain Storm / Mind Shower | Target Audience | Laser-focused | Run the Numbers |