| Best of Breed | Big Picture | Deadlines | Game Plan | Pushback |
| Seamless | Go to market | Scope | Virtual / Virtualization | Red Flag |
| Re-engagement | Functionality | BUZZWORD BINGO (free square) | Diversity | Opportunity |
| Marketing / Promotional Collateral | Burn rate | Buzz | Growth | Fast Track |
| Core Competency / Core Competencies | Reach out | Market Leader | ETA | Goal[s] |
| Soup to nuts 24/7 | Workshop | Laser-focused | Braindump | Big Picture |
| Brand[ing] | Web 2.0 / 3.0 | Measurement | Profit[ability] | Reach out |
| Turnkey | Reconfigure | BUZZWORD BINGO (free square) | Lead The Field / Occupy The Field | Customer Oriented |
| Dashboard | Run the Numbers | Cost | Vertical Market | Top Of The Game |
| Goal[s] | Hardball | Application Service Provider (ASP) | Time to Market | Connectivity |