| Strategic | Success | Hardball | Core Competency / Core Competencies | Dashboard |
| Reswizzle | Total Cost of Ownership (TCO) | Portfolio | Customer Oriented | Reinvent[ing] the wheel |
| Basically | Team Building | BUZZWORD BINGO (free square) | Vision statement | Promotion |
| Customer Facing | Walk the Talk | Prototype | Advantage | Workflow |
| Fast Track | Call to Action | On the back end | Resource[s] | Asset[s] |