| Acquisition | Communication | Mind Share | Agenda | Leverage |
| Value | Relevance | Impact[ful] | Transformative | Burn rate |
| Scale | Capacity | BUZZWORD BINGO (free square) | Differentiation | Fault Tolerant |
| Cascade Graph | Profit[ability] | Strategic | Emerging markets | Core Competency / Core Competencies |
| Brand[ing] | Key Factor / Words | Herding Cats | Drop the Ball | Timeline(s) |