| Benchmark | Prioritized | Perspective | Seamless | Lead The Field / Occupy The Field |
| Vertical Market | Differentiation | Ownership | Low-Hanging Fruit | Circle the wagons |
| Service Oriented | Patent | BUZZWORD BINGO (free square) | Communication | Strategize |
| Wow Factor | Band-aid | Collaborate / Collaboration | Quick win | Brain Storm / Mind Shower |
| Content Management | Non-Traditional Management | Google Juice | Basically | Portal |