| Top down | Back-end | Objectives | Phase | Workflow |
| Red Flag | Customer Service | Game Plan | Key Factor / Words | Patent |
| Turnkey | Low-Hanging Fruit | BUZZWORD BINGO (free square) | One to one | Reverse Engineer |
| Call to Action | Tailwind[s] | Business Opportunity | Innovation / Innovated | Cost |
| Challenge[s] | Soup to nuts 24/7 | E-business | In a Nutshell | Offline |