| Top down | Ownership | Dynamic | Reconfigure | Call to Action |
| Capacity | Walk the Talk | Business Plan | A-B Testing | Monetize |
| Go Public | Cadence Call | BUZZWORD BINGO (free square) | Heavy lifting | E-commerce |
| Front Lines | Acquisition | Traction | Up-Sell | At the end of the day |
| Granular | Offline | Advantage | Big Picture | Drop the Ball |