| Gap Analysis | At the end of the day | Hardball | Control Group | Prioritized |
| Business Opportunity | Google Juice | Synergy / Synergies | Burn rate | Mission Critical |
| Guidance | Followup | BUZZWORD BINGO (free square) | Scenario[s] | Challenge[s] |
| Reactivation | Utilize | Deadlines | Band-aid | Workflow |
| Revisit | Out of the [Box | Loop] | Ramp Up | Turnkey | Customer Service |