| Team Building | Performance | Low-Hanging Fruit | Lead The Field / Occupy The Field | Mindset |
| Personalization | Ramp Up | Targeted | Circle Back | Popup |
| Customer Centric | Level Set | BUZZWORD BINGO (free square) | Policy[ies] | Control Group |
| Skill set(s) | Capacity | Perspective | Engage | Turnkey |
| Growth | Retention | Guidance | Heavy lifting | Conversion |
| Cadence Call | Touch Base | Policy[ies] | Scope | Knowledge Transfer |
| Run the Numbers | Technologies | Popup | Brain Storm / Mind Shower | Real-Time |
| Team Building | Reactivation | BUZZWORD BINGO (free square) | Emerging markets | Intellectual Property |
| Back-end | Double down | Top Of The Game | Backward Compatible | Acquisition |
| Reach out | Win-win | Objectives | Reinvent[ing] the wheel | Green |