| Convergent | Agenda | Asset[s] | Profit[ability] | Red Flag |
| Time to Market | Downsize | Customer Oriented | Conversion | Legacy |
| Offline | New Economy | BUZZWORD BINGO (free square) | Knowledge Transfer | Eyeballs |
| Customer Service | Off the Shelf | Skill set(s) | Turnkey | First to market |
| Center of Excellence | Data Driven | Benefit analysis | One Stop Shop | Up to speed |
| Agnostic | E-commerce | Turnkey | Cutting Edge | Soup to nuts 24/7 |
| Due dilligence | Reswizzle | Guidance | Engage | Ecosystem |
| Prototype | Empower[ment] | BUZZWORD BINGO (free square) | Think Outside the Box | Emerging markets |
| Etched in Stone | Transformative | Real-Time | Revenue | Elephant in the room |
| Acquisition | Re-engagement | Reactivation | Synergy / Synergies | Team Building |