| Empower[ment] | Demographic | Viral | Measurement | Emerging markets |
| Back to the drawing board | Process | Dashboard | Functionality | Diversity |
| Asset[s] | Prototype | BUZZWORD BINGO (free square) | Agnostic | Scope |
| Strategic | Big Picture | Goal[s] | Core Competency / Core Competencies | Paradigm |
| Front Lines | Ecosystem | Revisit | Google Juice | Mindset |
| Ownership | Backward Compatible | Milestone | Relevance | Personalization |
| Functionality | Elevator pitch | Solution(s) | Scope | Policy[ies] |
| Game Plan | Lean In | BUZZWORD BINGO (free square) | Measurement | Team Player |
| Scenario[s] | That being said / Having said that | Green | Revisit | Conversion |
| Level Set | Issues | Mindset | Promotion | On the back end |