| Content Management | Game Plan | Competitive | Team Building | Virtual / Virtualization |
| Reinvent[ing] the wheel | Time to Market | Reinvigorate | Personalization | Engage |
| Acquisition | Burn rate | BUZZWORD BINGO (free square) | At the end of the day | Real-Time |
| Relevance | Milestone | Differentiation | Pushback | Reactivation |
| Run it up the flagpole | Diversity | Sustainable | Buzz | Intellectual Property |
| Etched in Stone | Heavy lifting | Eyeballs | Project | Relevance |
| Due dilligence | Soup to nuts 24/7 | Conversation | Sustainable | Intellectual Property |
| Burn rate | Streamline | BUZZWORD BINGO (free square) | Workflow | Followup |
| On Board | Low-Hanging Fruit | Utilize | ETA | Heads up |
| Growth | Web 2.0 / 3.0 | Transformative | E-business | Best of Breed |