| Back-end | Focused | Google Juice | Robust | One to one |
| Reswizzle | Differentiation | Bottom Line | Drop the Ball | Tasked |
| Opportunity | BUZZWORD BINGO (free square) | Target Audience | Game Plan | |
| Innovation / Innovated | Road map | E-business | Control Group | Omnichannel / Cross Channel |
| Portal | Circle the wagons | Popup | Hardball | Top down |
| Followup | Restructuring | Elephant in the room | Leverage | Low-Hanging Fruit |
| Mindset | Proactive | Sales Driven | Drill Down | Legacy |
| Secret sauce | Bandwidth | BUZZWORD BINGO (free square) | Retention | Google Juice |
| Intellectual Property | Front Lines | Brand[ing] | Benefit analysis | Team Building |
| Run the Numbers | Re-engagement | New Economy | Circle Back | Off Site Meeting |