| Knowledge Base | Customer Relationship Management (CRM) | Promotion | Critical Path / Issue | Workshop |
| Strategy | Non-Traditional Management | Asset[s] | Profit[ability] | Control Group |
| Win-win | Data Mining | BUZZWORD BINGO (free square) | Streamline | Issues |
| Hardball | Go Public | Low-Hanging Fruit | Niche[s] | Customer Centric |
| Back-end | Performance | Scope | Network[ing] | Knowledge Transfer |
| Sticky-ness | Initial Assessment | Call to Action | Customer Centric | Benefit analysis |
| Big Picture | Ecosystem | Agnostic | Agenda | Diversity |
| At the end of the day | Market Window | BUZZWORD BINGO (free square) | Reuse / Reusability | Search Engine Optimization |
| Process | Brain Storm / Mind Shower | Communication | Compelling | Back to the drawing board |
| Core Competency / Core Competencies | Touch Base | Profit[ability] | Leadership | Portfolio |