| Functionality | Touchpoints | Intellectual Property | Web 2.0 / 3.0 | Bandwidth |
| Drop the Ball | Measurement | Band-aid | Tailwind[s] | Brain Storm / Mind Shower |
| Engage | Business Opportunity | BUZZWORD BINGO (free square) | Metadata | Perspective |
| Strategize | Top Of The Game | Solution(s) | User Friendly | Multitask[ing] |
| E-commerce | Out Source | Aggregate | Policy[ies] | Synergy / Synergies |
| Open Source | Circle Back | Bottom Line | Reverse Engineer | Paradigm |
| Benchmark | Call to Action | Ownership | Customer Relationship Management (CRM) | On the back end |
| Negotiated | Red Flag | BUZZWORD BINGO (free square) | Vertical Market | Policy[ies] |
| Innovation / Innovated | Brain Storm / Mind Shower | Backward Compatible | Heavy lifting | Application Service Provider (ASP) |
| Elevator pitch | Grow | Real-Time | Downsize | Fast Track |