| Ecosystem | Vision statement | Demographic | Non-Traditional Management | Functionality |
| Marketing / Promotional Collateral | Cascade Graph | Legacy | Back-end | Customer Facing |
| Circle the wagons | Wow Factor | BUZZWORD BINGO (free square) | Herding Cats | Technologies |
| Return on Investment (ROI) | Measurement | Best Practice | Milestone | Personalization |
| Secret sauce | Soup to nuts 24/7 | Red Flag | Initial Assessment | Drop the Ball |
| Viral | On the back end | Functionality | Dynamic | Leverage |
| Business Plan | Reverse Engineer | Go Public | Ramp Up | Cadence Call |
| Optimization | Tailwind[s] | BUZZWORD BINGO (free square) | Heads up | Resource[s] |
| Run it up the flagpole | Leadership | Strategy | Band-aid | Popup |
| Integration | Soup to nuts 24/7 | Traction | Restructuring | Ball Park |