| New Economy | Goal[s] | Top Of The Game | Front Lines | Benefit analysis |
| Big Picture | Google Juice | Best Practice | Prototype | Back to the drawing board |
| Etched in Stone | Center of Excellence | BUZZWORD BINGO (free square) | Off-line | Win-win |
| Segment | Strategy | Target Audience | Targeted | Drink the Kool-Aid |
| Gap Analysis | Offline | Performance | End to end | Streamline |
| Solution(s) | Deliverable[s] | Patent | Challenge[s] | Marketing / Promotional Collateral |
| Mind Share | Facilitate | Ecosystem | Communication | Out Source |
| B2B | Reverse Engineer | BUZZWORD BINGO (free square) | 30,000 foot view | Dashboard |
| Scale | Timeline(s) | Acquisition | Center of Excellence | Web 2.0 / 3.0 |
| Viral | Focused | First to market | Basically | Network[ing] |