| Drill Down | Center of Excellence | Cross Sell | Lead The Field / Occupy The Field | Content Management |
| Dashboard | Target Audience | Hardball | Knowledge Transfer | Re-engagement |
| Guidance | Fast Track | BUZZWORD BINGO (free square) | One to one | Multitask[ing] |
| Business Opportunity | Strategy | Circle Back | Scale | Omnichannel / Cross Channel |
| New Economy | Innovation / Innovated | Sticky-ness | Quick win | Customer Facing |
| Market Window | Marketing / Promotional Collateral | Objectives | Process | Red Flag |
| Success | Challenge[s] | Landing Page[s] | Utilize | Drink the Kool-Aid |
| Measurement | Solution(s) | BUZZWORD BINGO (free square) | Reinvent[ing] the wheel | Market Leader |
| Due dilligence | Competitive | Top down | Agnostic | Pushback |
| Reconfigure | Demographic | Policy[ies] | Low-Hanging Fruit | Timeline(s) |