| Top down | Paradigm | Leadership | Customer Centric | Policy[ies] |
| Best of Breed | Portal | Discovery | Growth | Communication |
| Service Oriented | Pipeline | BUZZWORD BINGO (free square) | New Economy | Solution(s) |
| Sustainable / Sustainability | Off the Shelf | Strategy | Goal oriented | Statement of Work (SOW) |
| Burn rate | Compelling | Conversion | Sales Driven | Grow |
| Pipeline | Retention | Herding Cats | Guidance | Agenda |
| Secret sauce | Cascade Graph | Customer Centric | Conversion | Integration |
| Mission Critical | In a Nutshell | BUZZWORD BINGO (free square) | Wow Factor | Strategic |
| Monetize | Performance | New Economy | Opportunity | Drill Down |
| Benchmark | Grow | Total Quality [or] Quality Driven | Functionality | ETA |