| High-Level | Vertical Market | Elevator pitch | Customer Service | Process |
| Retention | Reconfigure | Return on Investment (ROI) | Total Quality [or] Quality Driven | Acquisition |
| Run the Numbers | Dashboard | BUZZWORD BINGO (free square) | Application Service Provider (ASP) | Off Site Meeting |
| Marketing / Promotional Collateral | Goal[s] | Metrics | E-business | Objectives |
| Front Lines | Brand[ing] | Pipeline | Level Set | Win-win |
| Elephant in the room | Total Quality [or] Quality Driven | Up to speed | Innovation / Innovated | Ownership |
| Statement of Work (SOW) | Double down | Web 2.0 / 3.0 | Fault Tolerant | Tasked |
| New Economy | Drink the Kool-Aid | BUZZWORD BINGO (free square) | Sales Driven | Data Driven |
| At the end of the day | Prototype | Scenario[s] | Game Plan | Fast Track |
| A-B Testing | Bottom up | Eyeballs | Reuse / Reusability | Vision statement |