| E-tailers | Walk the Talk | Run it up the flagpole | Moving/Going Forward | Out Source |
| Raising the Bar | Market Window | Benefit analysis | Front Lines | Big Picture |
| Discovery | Patent | BUZZWORD BINGO (free square) | Search Engine Optimization | Relevance |
| Tasked | Retention | Prioritized | Asset[s] | Wow Factor |
| Agnostic | Total Cost of Ownership (TCO) | Reconfigure | Metrics | Return on Investment (ROI) |