| Leadership | E-tailers | Reswizzle | Monetize | Functionality |
| Time to Market | Strategy | Non-Traditional Management | Popup | Benchmark |
| Sales Driven | Gap Analysis | BUZZWORD BINGO (free square) | Double down | Integration |
| Robust | Offline | Call to Action | Metadata | Turnkey |
| Service Oriented | Knowledge Transfer | Focused | Google Juice | Objectives |