| Raising the Bar | Relevance | Green | Front Lines | Pipeline |
| Dynamic | ETA | B2B | Market Leader | Strategic |
| 30,000 foot view | Performance | BUZZWORD BINGO (free square) | Search Engine Optimization | Reinvent[ing] the wheel |
| Sustainable | Experiences | Revisit | Go Public | Reconfigure |
| One Stop Shop | Mind Share | Restructuring | Drill Down | On The Same Page |