| Multitask[ing] | Moving/Going Forward | Call to Action | Sustainable | Robust |
| 30,000 foot view | Automated | Intellectual Property | Revenue | Upside |
| Center of Excellence | Policy[ies] | BUZZWORD BINGO (free square) | Quick win | Objectives |
| Ownership | Raising the Bar | Promotion | Level Playing Field | Retention |
| Best of Breed | Total Quality [or] Quality Driven | Reactivation | Partner | Road map |