| Portal | Integration | Off-line | Metadata | Return on Investment (ROI) |
| Expectations | Application Service Provider (ASP) | Off the Shelf | Ball Park | Buzz |
| Heads up | Traction | BUZZWORD BINGO (free square) | Band-aid | Profit[ability] |
| One to one | Policy[ies] | Run it up the flagpole | Bottom up | Proactive |
| Go Public | Perspective | Eyeballs | Demographic | Green |