| High-Level | Connectivity | Drop the Ball | Robust | Patent |
| Experiences | Customer Oriented | Retention | Competitive | Herding Cats |
| Leverage | Content Management | BUZZWORD BINGO (free square) | Workshop | Client Focus[ed] |
| Heads up | Facilitate | Etched in Stone | Leadership | Sustainable |
| Bottom up | Reach out | Sustainable / Sustainability | Run it up the flagpole | Out Source |