| Cost of Ownership | Amazon | Gmail | Bare metal | Outages |
| Centralized Storage | Hybrid | Servers | Security | Mobile Device |
| Web Analytics | In The Cloud | CLOUD COMPUTING BINGO (free square) | Agile | TCO |
| Silo | ROI | SAN | Private | Utility |
| On Premise | Mainframe | ASP | Buzzword | SaaS |
| Servers | Agile | ROI | Mainframe | Hybrid |
| Web Analytics | Scalability | Mobile Device | Adobe | Amazon |
| Private | Outages | CLOUD COMPUTING BINGO (free square) | Cloud Computing | TCO |
| Utility | Point based solution | ASP | Cost of Ownership | Bare metal |
| Buzzword | Silo | Business Intelligence | Security | SaaS |