| Cost of Ownership | Adobe | Scalability | Synergy | Web Analytics |
| Utility | Business Intelligence | Servers | Private | Security |
| ROI | Mobile Device | CLOUD COMPUTING BINGO (free square) | IaaS | On Premise |
| SAN | Data Mining | Amazon | Mainframe | Centralized Storage |
| PaaS | ASP | Gmail | Agile | TCO |
| Outages | Mainframe | Security | Agile | Mobile Device |
| Cloud Computing | Gmail | Point based solution | Buzzword | Business Intelligence |
| Adobe | Amazon | CLOUD COMPUTING BINGO (free square) | Data Mining | ROI |
| Bare metal | Scalability | Hybrid | TCO | Servers |
| ASP | Private | Web Analytics | On Premise | In The Cloud |