| Initiative | Strategic fit | Vision | Focus | Master Plan |
| Executive team | Opportunity | Billable | Revisit | Life Cycle |
| Practice | Rationale | CONFERENCE CALL BINGO (free square) | Retention | Knowledge base |
| Cloud Computing | Mindset | Sorry, I was on mute. | Feedback | Benchmark |
| Input | Empower (or empowerment) | 24/7 | Integration | Result-driven |
| Utilization | Data points | More than happy | Out of the box | Proactive |
| Empower (or empowerment) | Feedback | Focus | Income | Cascade |
| Retention | Virtualization | CONFERENCE CALL BINGO (free square) | Think outside the box | Input |
| Asset | Executive team | Technology | Life Cycle | Social Media |
| Value-added | Out of the loop | Fast track | Sweet spot | Initiative |