| Life Cycle | Strategy or Strategies | Focus | Revenue | Executive team |
| Rationale | At the end of the day | Tighten up | Touch base | Perspective |
| Benchmark | Understanding | CONFERENCE CALL BINGO (free square) | Cloud Computing | Client focus(ed) |
| Subject-Matter Expert (SME) | Core competencies | Out of the box | Opportunity | Iteration |
| Income | Leverage | Synergy | Billable | Out of the loop |
| Rationale | Understanding | Initiative | Focus | Vision |
| Asset | Billable | Integration | High Level | Cascade |
| iPhone | Practice | CONFERENCE CALL BINGO (free square) | Feedback | Perspective |
| Cloud Computing | Core competencies | Meaningful | Client focus(ed) | Strategy or Strategies |
| Take that off-line | Proactive | Leverage | Out of the box | Input |