| Subject-Matter Expert (SME) | Focus | Synergy | Mindset | Virtualization |
| Data points | Ballpark | More than happy | Strategy or Strategies | Technology |
| Empower (or empowerment) | Think outside the box | CONFERENCE CALL BINGO (free square) | Executive team | iPhone |
| Value-added | Cloud Computing | Benchmark | Integration | Core competencies |
| Cascade | Client focus(ed) | 24/7 | Practice | Revenue |
| Result-driven | Understanding | Master Plan | 24/7 | Rationale |
| Income | Asset | Proactive | Game plan | Cascade |
| Knowledge base | Subject-Matter Expert (SME) | CONFERENCE CALL BINGO (free square) | Data points | Virtualization |
| Client focus(ed) | Value-added | High Level | Retention | Sequential or sequentially |
| Leverage | Revenue | Executive team | Life Cycle | Benchmark |