| Strategy or Strategies | Income | Benchmark | Revenue | Empower (or empowerment) |
| Value-added | Focus | Asset | Utilization | Meaningful |
| iPhone | Perspective | CONFERENCE CALL BINGO (free square) | Input | Out of the box |
| Knowledge base | Core competencies | Out of the loop | 24/7 | Sequential or sequentially |
| Bottom line | Social Media | Iteration | Cascade | Mindset |