| Client focus(ed) | Data points | Strategic fit | Tighten up | Mindset |
| Life Cycle | Opportunity | Retention | Revenue | Please mute your phones |
| Result-driven | Leverage | CONFERENCE CALL BINGO (free square) | Practice | Asset |
| Cascade | Out of the loop | More than happy | Bottom line | Proactive |
| iPhone | Technology | Focus | At the end of the day | Integration |