| High Level | Executive team | iPhone | Cascade | Game plan |
| Revenue | 24/7 | Social Media | Sequential or sequentially | Life Cycle |
| Strategy or Strategies | Empower (or empowerment) | CONFERENCE CALL BINGO (free square) | Opportunity | Asset |
| Sweet spot | Technology | Perspective | Out of the loop | Knowledge base |
| Iteration | Initiative | Benchmark | Income | Client focus(ed) |