| Leverage | High Level | Benchmark | Feedback | Proactive |
| Input | Integration | 24/7 | Initiative | Please mute your phones |
| Billable | Rationale | CONFERENCE CALL BINGO (free square) | Core competencies | Game plan |
| Fast track | Focus | Life Cycle | Knowledge base | Virtualization |
| Master Plan | Ballpark | Subject-Matter Expert (SME) | Out of the box | Social Media |