| Bottom line | Integration | Technology | Opportunity | Ballpark |
| Perspective | Core competencies | Understanding | Result-driven | Executive team |
| More than happy | Knowledge base | CONFERENCE CALL BINGO (free square) | Revisit | Out of the loop |
| Retention | Cloud Computing | Iteration | Revenue | Leverage |
| Strategic fit | Rationale | Mindset | Social Media | Virtualization |