| Iteration | iPhone | Synergy | Opportunity | Revenue |
| Proactive | Cloud Computing | Master Plan | Integration | Game plan |
| Fast track | Retention | CONFERENCE CALL BINGO (free square) | Win-win | Input |
| Initiative | Strategic fit | Value-added | Executive team | Life Cycle |
| Benchmark | Client focus(ed) | Empower (or empowerment) | At the end of the day | Tighten up |