| Understanding | Integration | Core competencies | Opportunity | Sequential or sequentially |
| Income | Feedback | Billable | Mindset | Cascade |
| Opportunity | Knowledge base | CONFERENCE CALL BINGO (free square) | Touch base | Revenue |
| Subject-Matter Expert (SME) | iPhone | High Level | Revisit | Asset |
| Strategic fit | Data points | Tighten up | Win-win | Focus |