| Asset | Focus | Client focus(ed) | Think outside the box | Feedback |
| Cascade | Benchmark | Rationale | Fast track | Tighten up |
| Strategy or Strategies | Knowledge base | CONFERENCE CALL BINGO (free square) | Life Cycle | More than happy |
| Result-driven | Ballpark | Master Plan | Initiative | Data points |
| Virtualization | iPhone | Utilization | Empower (or empowerment) | Practice |