| Initiative | Focus | Tighten up | Billable | Iteration |
| High Level | Master Plan | Meaningful | Utilization | Out of the loop |
| Mindset | Feedback | CONFERENCE CALL BINGO (free square) | Life Cycle | Value-added |
| Sweet spot | Client focus(ed) | Touch base | At the end of the day | Revisit |
| Subject-Matter Expert (SME) | iPhone | Bottom line | Income | Cascade |