| Executive team | Opportunity | Key point | Mindset | Out of the loop |
| Game plan | Focus | Revenue | Empower (or empowerment) | Benchmark |
| Out of the box | Strategic fit | CONFERENCE CALL BINGO (free square) | At the end of the day | Proactive |
| Leverage | 24/7 | Asset | Opportunity | Perspective |
| Billable | iPhone | Input | Rationale | Utilization |