| Life Cycle | Input | Integration | Think outside the box | Understanding |
| Practice | Benchmark | Touch base | Game plan | Rationale |
| Empower (or empowerment) | Client focus(ed) | CONFERENCE CALL BINGO (free square) | Ballpark | Perspective |
| Initiative | Please mute your phones | Cloud Computing | Take that off-line | Sequential or sequentially |
| Retention | Social Media | Utilization | Asset | Technology |