| Subject-Matter Expert (SME) | Key point | Game plan | Initiative | Touch base |
| Meaningful | iPhone | Vision | High Level | Input |
| Utilization | Iteration | CONFERENCE CALL BINGO (free square) | Benchmark | Strategic fit |
| Proactive | Virtualization | Revenue | Life Cycle | Out of the box |
| Master Plan | Think outside the box | At the end of the day | Strategy or Strategies | Billable |