| Subject-Matter Expert (SME) | Data points | Key point | Meaningful | Focus |
| Vision | Revisit | Synergy | Revenue | Leverage |
| Out of the box | Cloud Computing | CONFERENCE CALL BINGO (free square) | Practice | High Level |
| Strategy or Strategies | Integration | Iteration | Master Plan | Result-driven |
| Input | Bottom line | Technology | Rationale | Strategic fit |