| Benchmark | Tighten up | Mindset | Understanding | Out of the loop |
| Initiative | Cascade | Asset | Revenue | Think outside the box |
| Win-win | High Level | CONFERENCE CALL BINGO (free square) | Focus | Opportunity |
| Social Media | Strategy or Strategies | Master Plan | Integration | Cloud Computing |
| Fast track | Rationale | Core competencies | Utilization | Take that off-line |