| Knowledge base | Technology | Rationale | Take that off-line | Strategy or Strategies |
| Client focus(ed) | iPhone | More than happy | Initiative | Utilization |
| Empower (or empowerment) | Key point | CONFERENCE CALL BINGO (free square) | Strategic fit | Result-driven |
| Mindset | Cascade | High Level | Meaningful | Revenue |
| Vision | Social Media | Tighten up | Understanding | Game plan |