| Core competencies | Cloud Computing | Strategic fit | Empower (or empowerment) | Master Plan |
| Subject-Matter Expert (SME) | Asset | Vision | Opportunity | Result-driven |
| Mindset | Revenue | CONFERENCE CALL BINGO (free square) | Proactive | Income |
| Input | Synergy | Feedback | Think outside the box | Out of the box |
| Billable | Benchmark | Focus | Executive team | Take that off-line |