| Rationale | Take that off-line | Value-added | Iteration | At the end of the day |
| Income | Out of the box | iPhone | Social Media | Integration |
| Retention | Perspective | CONFERENCE CALL BINGO (free square) | Please mute your phones | Sorry, I was on mute. |
| Practice | Executive team | Fast track | Key point | Data points |
| Technology | Meaningful | Focus | Opportunity | Understanding |