| Mindset | Billable | Client focus(ed) | Knowledge base | Perspective |
| Leverage | Understanding | Meaningful | Result-driven | Retention |
| Touch base | Input | CONFERENCE CALL BINGO (free square) | Opportunity | Benchmark |
| Value-added | Feedback | iPhone | More than happy | Income |
| Synergy | Strategic fit | Subject-Matter Expert (SME) | Asset | High Level |