| Input | Practice | Knowledge base | Result-driven | Retention |
| Cascade | Empower (or empowerment) | Executive team | Income | Subject-Matter Expert (SME) |
| Master Plan | Out of the loop | CONFERENCE CALL BINGO (free square) | Take that off-line | Revenue |
| Key point | 24/7 | Opportunity | Think outside the box | Social Media |
| Technology | Sorry, I was on mute. | Life Cycle | Benchmark | iPhone |