| Cascade | Bottom line | Retention | Cloud Computing | Data points |
| Proactive | iPhone | Key point | Take that off-line | Input |
| Opportunity | Focus | CONFERENCE CALL BINGO (free square) | Life Cycle | Ballpark |
| Value-added | Iteration | More than happy | Initiative | Opportunity |
| Revenue | Meaningful | Billable | Rationale | Please mute your phones |