| Technology | Benchmark | Win-win | Cloud Computing | Understanding |
| Data points | Vision | Out of the loop | Out of the box | Asset |
| Rationale | Sweet spot | CONFERENCE CALL BINGO (free square) | Subject-Matter Expert (SME) | Think outside the box |
| Revenue | Revisit | Proactive | Virtualization | Retention |
| Core competencies | Input | Key point | Leverage | Opportunity |