| Client focus(ed) | Initiative | Income | Perspective | Cloud Computing |
| Input | Think outside the box | Mindset | Cascade | Tighten up |
| Opportunity | Virtualization | CONFERENCE CALL BINGO (free square) | Win-win | Executive team |
| Opportunity | Feedback | Subject-Matter Expert (SME) | Ballpark | Billable |
| iPhone | Retention | Data points | Synergy | Sweet spot |