| Client focus(ed) | Rationale | Mindset | Income | Strategy or Strategies |
| Integration | Master Plan | Ballpark | Touch base | Revenue |
| More than happy | Focus | CONFERENCE CALL BINGO (free square) | Executive team | Take that off-line |
| Opportunity | Understanding | Asset | Think outside the box | Vision |
| Life Cycle | Cloud Computing | Benchmark | Out of the box | Strategic fit |