| Core competencies | Bottom line | Perspective | Think outside the box | Cascade |
| Social Media | Opportunity | Understanding | Ballpark | Result-driven |
| Touch base | iPhone | CONFERENCE CALL BINGO (free square) | Synergy | Meaningful |
| Revisit | Retention | Knowledge base | Proactive | Mindset |
| Asset | Out of the loop | Master Plan | Fast track | Income |
| Leverage | Focus | Opportunity | Result-driven | Utilization |
| Ballpark | Social Media | Meaningful | Bottom line | Cloud Computing |
| Vision | Strategy or Strategies | CONFERENCE CALL BINGO (free square) | Practice | Opportunity |
| Empower (or empowerment) | Life Cycle | Asset | Input | High Level |
| Sweet spot | Proactive | Rationale | Virtualization | Value-added |