| Data points | Proactive | Strategic fit | Master Plan | Result-driven |
| Synergy | Empower (or empowerment) | Out of the loop | Focus | Revisit |
| Ballpark | Integration | CONFERENCE CALL BINGO (free square) | Client focus(ed) | Executive team |
| iPhone | Sorry, I was on mute. | Revenue | Core competencies | Income |
| Mindset | Take that off-line | Retention | Feedback | Please mute your phones |