| Sweet spot | Core competencies | Win-win | Vision | Leverage |
| Strategy or Strategies | Retention | Billable | Input | Revenue |
| Knowledge base | Game plan | CONFERENCE CALL BINGO (free square) | Social Media | Integration |
| Iteration | Strategic fit | Master Plan | Take that off-line | Income |
| Empower (or empowerment) | Feedback | Fast track | Think outside the box | Benchmark |