| Forecasting | Aesthetic | Assets | Pedestrian | Portfolio |
| Framework | Poetic | Customer Driven | Design Initiative | Trend Analysis |
| Impactful | Low End | DESIGN BINGO (free square) | Too Ethnic | Objet (D'art) |
| Conceptualization | Fresh | Guest | Creatives | High End |
| Interesting | Brand Strategy | Navigation | Atypical | Blue Sky |
| Assets | Blue Sky | Too Ethnic | Guest | Trend Analysis |
| Fresh | Navigation | Framework | Impactful | Brand Strategy |
| Forecasting | Objet (D'art) | DESIGN BINGO (free square) | Aesthetic | Portfolio |
| Creatives | High End | Atypical | Design Initiative | Conceptualization |
| Poetic | Low End | Interesting | Customer Driven | Pedestrian |