| Creatives | Fresh | Low End | Framework | Trend Analysis |
| Forecasting | Conceptualization | Too Ethnic | Portfolio | Guest |
| Navigation | Poetic | DESIGN BINGO (free square) | Atypical | Aesthetic |
| Customer Driven | Pedestrian | High End | Assets | Design Initiative |
| Brand Strategy | Impactful | Blue Sky | Interesting | Objet (D'art) |
| Blue Sky | Pedestrian | Design Initiative | Assets | Creatives |
| Forecasting | Framework | Impactful | Portfolio | Objet (D'art) |
| Conceptualization | Customer Driven | DESIGN BINGO (free square) | Poetic | Fresh |
| Aesthetic | Low End | High End | Trend Analysis | Brand Strategy |
| Interesting | Navigation | Atypical | Too Ethnic | Guest |