| Forecasting | Fresh | Conceptualization | Framework | Aesthetic |
| Poetic | Creatives | Objet (D'art) | Design Initiative | Assets |
| Navigation | Atypical | DESIGN BINGO (free square) | Impactful | Too Ethnic |
| Brand Strategy | Guest | Blue Sky | Portfolio | Interesting |
| Pedestrian | Trend Analysis | High End | Customer Driven | Low End |