| Poetic | Objet (D'art) | Blue Sky | Atypical | Creatives |
| High End | Low End | Impactful | Fresh | Customer Driven |
| Assets | Pedestrian | DESIGN BINGO (free square) | Guest | Navigation |
| Design Initiative | Forecasting | Framework | Brand Strategy | Conceptualization |
| Interesting | Trend Analysis | Aesthetic | Too Ethnic | Portfolio |
| Conceptualization | Aesthetic | Atypical | Navigation | Interesting |
| Impactful | Creatives | Blue Sky | Brand Strategy | Poetic |
| Framework | High End | DESIGN BINGO (free square) | Design Initiative | Low End |
| Customer Driven | Pedestrian | Too Ethnic | Guest | Trend Analysis |
| Objet (D'art) | Forecasting | Portfolio | Fresh | Assets |