| Low End | Conceptualization | Too Ethnic | High End | Design Initiative |
| Blue Sky | Objet (D'art) | Poetic | Fresh | Aesthetic |
| Pedestrian | Framework | DESIGN BINGO (free square) | Interesting | Creatives |
| Impactful | Assets | Portfolio | Brand Strategy | Trend Analysis |
| Guest | Customer Driven | Navigation | Atypical | Forecasting |
| Forecasting | Portfolio | High End | Trend Analysis | Guest |
| Poetic | Conceptualization | Low End | Objet (D'art) | Too Ethnic |
| Assets | Atypical | DESIGN BINGO (free square) | Impactful | Blue Sky |
| Navigation | Pedestrian | Aesthetic | Interesting | Design Initiative |
| Customer Driven | Framework | Brand Strategy | Creatives | Fresh |