| Brand Strategy | Design Initiative | Trend Analysis | Aesthetic | Low End |
| Conceptualization | Portfolio | Creatives | Impactful | Guest |
| Poetic | Objet (D'art) | DESIGN BINGO (free square) | Fresh | Assets |
| Blue Sky | Navigation | Interesting | Too Ethnic | Atypical |
| Framework | High End | Forecasting | Pedestrian | Customer Driven |
| Design Initiative | Blue Sky | Brand Strategy | Guest | Low End |
| Conceptualization | Too Ethnic | Fresh | Creatives | Trend Analysis |
| Interesting | Objet (D'art) | DESIGN BINGO (free square) | Impactful | Aesthetic |
| Portfolio | Pedestrian | High End | Framework | Forecasting |
| Poetic | Atypical | Customer Driven | Navigation | Assets |