| High End | Trend Analysis | Portfolio | Blue Sky | Framework |
| Atypical | Poetic | Brand Strategy | Conceptualization | Guest |
| Pedestrian | Design Initiative | DESIGN BINGO (free square) | Objet (D'art) | Navigation |
| Low End | Impactful | Interesting | Too Ethnic | Aesthetic |
| Creatives | Customer Driven | Forecasting | Fresh | Assets |
| Pedestrian | Conceptualization | Low End | Aesthetic | Framework |
| High End | Too Ethnic | Poetic | Blue Sky | Interesting |
| Assets | Creatives | DESIGN BINGO (free square) | Trend Analysis | Impactful |
| Forecasting | Objet (D'art) | Brand Strategy | Fresh | Navigation |
| Atypical | Design Initiative | Portfolio | Customer Driven | Guest |