| Navigation | Brand Strategy | Trend Analysis | Aesthetic | Framework |
| Forecasting | Blue Sky | Customer Driven | Creatives | Guest |
| Portfolio | Fresh | DESIGN BINGO (free square) | Low End | Pedestrian |
| Design Initiative | Objet (D'art) | High End | Atypical | Conceptualization |
| Too Ethnic | Poetic | Impactful | Assets | Interesting |
| High End | Fresh | Forecasting | Brand Strategy | Navigation |
| Pedestrian | Trend Analysis | Design Initiative | Framework | Low End |
| Blue Sky | Too Ethnic | DESIGN BINGO (free square) | Customer Driven | Assets |
| Interesting | Guest | Atypical | Poetic | Conceptualization |
| Creatives | Impactful | Portfolio | Aesthetic | Objet (D'art) |