| Low End | Fresh | Guest | Aesthetic | Too Ethnic |
| Portfolio | Poetic | Navigation | Creatives | Atypical |
| Trend Analysis | Customer Driven | DESIGN BINGO (free square) | Impactful | Interesting |
| High End | Assets | Design Initiative | Forecasting | Blue Sky |
| Conceptualization | Brand Strategy | Framework | Objet (D'art) | Pedestrian |
| Aesthetic | High End | Objet (D'art) | Pedestrian | Fresh |
| Interesting | Portfolio | Trend Analysis | Assets | Creatives |
| Brand Strategy | Atypical | DESIGN BINGO (free square) | Conceptualization | Customer Driven |
| Navigation | Guest | Blue Sky | Impactful | Framework |
| Too Ethnic | Low End | Poetic | Design Initiative | Forecasting |