| Creatives | High End | Aesthetic | Design Initiative | Objet (D'art) |
| Fresh | Poetic | Guest | Forecasting | Portfolio |
| Pedestrian | Atypical | DESIGN BINGO (free square) | Assets | Too Ethnic |
| Brand Strategy | Customer Driven | Interesting | Framework | Conceptualization |
| Impactful | Trend Analysis | Low End | Navigation | Blue Sky |
| Aesthetic | High End | Blue Sky | Fresh | Guest |
| Interesting | Impactful | Creatives | Framework | Brand Strategy |
| Poetic | Atypical | DESIGN BINGO (free square) | Customer Driven | Objet (D'art) |
| Design Initiative | Pedestrian | Conceptualization | Forecasting | Portfolio |
| Navigation | Assets | Low End | Too Ethnic | Trend Analysis |