| Forecasting | Framework | Interesting | Aesthetic | Too Ethnic |
| Impactful | Blue Sky | Assets | Pedestrian | Conceptualization |
| Poetic | Brand Strategy | DESIGN BINGO (free square) | Design Initiative | Creatives |
| Low End | Trend Analysis | Fresh | Guest | High End |
| Atypical | Navigation | Objet (D'art) | Portfolio | Customer Driven |
| Pedestrian | Fresh | Assets | Interesting | Forecasting |
| Atypical | Portfolio | Guest | High End | Too Ethnic |
| Customer Driven | Conceptualization | DESIGN BINGO (free square) | Trend Analysis | Navigation |
| Poetic | Low End | Blue Sky | Creatives | Brand Strategy |
| Impactful | Aesthetic | Design Initiative | Framework | Objet (D'art) |