| Blue Sky | Forecasting | Creatives | Framework | Assets |
| Objet (D'art) | Customer Driven | Navigation | Fresh | Impactful |
| Too Ethnic | High End | DESIGN BINGO (free square) | Design Initiative | Atypical |
| Low End | Conceptualization | Brand Strategy | Portfolio | Poetic |
| Trend Analysis | Guest | Interesting | Pedestrian | Aesthetic |
| Aesthetic | Too Ethnic | Objet (D'art) | Trend Analysis | Creatives |
| Blue Sky | Assets | High End | Fresh | Poetic |
| Guest | Navigation | DESIGN BINGO (free square) | Customer Driven | Design Initiative |
| Impactful | Low End | Pedestrian | Atypical | Interesting |
| Conceptualization | Portfolio | Brand Strategy | Framework | Forecasting |