| Trend Analysis | Impactful | Forecasting | Poetic | Objet (D'art) |
| High End | Framework | Conceptualization | Design Initiative | Guest |
| Assets | Aesthetic | DESIGN BINGO (free square) | Atypical | Creatives |
| Brand Strategy | Portfolio | Customer Driven | Too Ethnic | Navigation |
| Pedestrian | Interesting | Fresh | Low End | Blue Sky |