| Trend Analysis | Fresh | Conceptualization | Too Ethnic | Atypical |
| Navigation | Forecasting | Impactful | Portfolio | Interesting |
| Poetic | Objet (D'art) | DESIGN BINGO (free square) | Low End | Aesthetic |
| High End | Blue Sky | Creatives | Guest | Assets |
| Framework | Brand Strategy | Pedestrian | Design Initiative | Customer Driven |