| Trend Analysis | Creatives | Portfolio | Poetic | Framework |
| Navigation | Aesthetic | Pedestrian | Forecasting | Impactful |
| Interesting | High End | DESIGN BINGO (free square) | Objet (D'art) | Too Ethnic |
| Guest | Assets | Blue Sky | Brand Strategy | Design Initiative |
| Conceptualization | Atypical | Fresh | Customer Driven | Low End |