| Fresh | High End | Impactful | Portfolio | Interesting |
| Objet (D'art) | Forecasting | Conceptualization | Creatives | Poetic |
| Too Ethnic | Blue Sky | DESIGN BINGO (free square) | Framework | Trend Analysis |
| Atypical | Customer Driven | Aesthetic | Guest | Pedestrian |
| Design Initiative | Assets | Low End | Navigation | Brand Strategy |