| Guest | Trend Analysis | Low End | Atypical | Pedestrian |
| Customer Driven | Assets | Blue Sky | Design Initiative | Fresh |
| Creatives | Navigation | DESIGN BINGO (free square) | Impactful | Objet (D'art) |
| Too Ethnic | Interesting | Portfolio | Conceptualization | Framework |
| High End | Brand Strategy | Aesthetic | Forecasting | Poetic |