| Crossmedia | Drink the Kool-aid | Make it Pop! | Micro Transaction | Metrics Based... |
| Massively Single Player | User Promise | Metagame | Razor X | Best in Class |
| Dailies | RIF Event | GAME DEVELOPMENT BINGO (free square) | Monetize | Mobile Integration |
| User Story | Sticky | Next Gen! | Experiential Goals | Smartglass |
| Align | Cloud Based | Celebrate Success | Emergent Gameplay | Aspirational |
| Massively Single Player | Metrics Based... | Aspirational | User Story | User Promise |
| Razor X | Next Gen! | Multi year Platform | Cloud Based | Micro Transaction |
| Celebrate Success | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Sticky |
| Monetize | Infocasting Strategy | Smartglass | Experiential Goals | Best in Class |
| RIF Event | Make it Pop! | SWOT Analysis | Mobile Integration | Align |