| Next Gen! | Metrics Based... | Best in Class | RIF Event | Monetize |
| Align | Infocasting Strategy | Mobile Integration | Razor X | User Promise |
| Experiential Goals | Aspirational | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Metagame |
| Drink the Kool-aid | Crossmedia | Make it Pop! | Emergent Gameplay | Sticky |
| Smartglass | Massively Single Player | Multi year Platform | Dailies | User Story |
| Metrics Based... | User Story | Emergent Gameplay | Align | Drink the Kool-aid |
| SWOT Analysis | Make it Pop! | Sticky | User Promise | Best in Class |
| Micro Transaction | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Multi year Platform |
| Aspirational | Next Gen! | Smartglass | Monetize | Crossmedia |
| Razor X | Mobile Integration | RIF Event | Metagame | Dailies |