| Aspirational | Metrics Based... | Multi year Platform | Best in Class | Drink the Kool-aid |
| Micro Transaction | Sticky | Metagame | Align | User Story |
| Emergent Gameplay | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Dailies | Smartglass |
| RIF Event | SWOT Analysis | Experiential Goals | Cloud Based | Next Gen! |
| Mobile Integration | Infocasting Strategy | Massively Single Player | Monetize | Razor X |
| Make it Pop! | Drink the Kool-aid | SWOT Analysis | Best in Class | Align |
| Metagame | Massively Single Player | Smartglass | User Promise | Micro Transaction |
| Aspirational | RIF Event | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Experiential Goals |
| Razor X | Metrics Based... | Next Gen! | Cloud Based | Dailies |
| Celebrate Success | Monetize | Mobile Integration | User Story | Crossmedia |