| User Promise | Best in Class | RIF Event | Infocasting Strategy | Align |
| Metrics Based... | Aspirational | Sticky | Emergent Gameplay | Massively Single Player |
| Metagame | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Razor X | Mobile Integration |
| Micro Transaction | Next Gen! | Experiential Goals | Dailies | User Story |
| Multi year Platform | Drink the Kool-aid | Cloud Based | Celebrate Success | Smartglass |
| User Story | Razor X | Drink the Kool-aid | Cloud Based | Multi year Platform |
| Micro Transaction | Mobile Integration | RIF Event | Aspirational | Metagame |
| Emergent Gameplay | Monetize | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Sticky |
| User Promise | Metrics Based... | SWOT Analysis | Dailies | Celebrate Success |
| Infocasting Strategy | Best in Class | Massively Single Player | Crossmedia | Smartglass |