| Emergent Gameplay | Mobile Integration | Experiential Goals | User Story | Massively Single Player |
| Metagame | RIF Event | SWOT Analysis | Next Gen! | Multi year Platform |
| Drink the Kool-aid | Razor X | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Crossmedia |
| Sticky | Dailies | Monetize | Cloud Based | Make it Pop! |
| Smartglass | Align | Best in Class | Aspirational | Metrics Based... |
| Celebrate Success | Best in Class | Smartglass | Mobile Integration | Metagame |
| Sticky | Micro Transaction | Crossmedia | Multi year Platform | RIF Event |
| User Promise | Monetize | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Make it Pop! |
| SWOT Analysis | Infocasting Strategy | Experiential Goals | Cloud Based | User Story |
| Metrics Based... | Align | Massively Single Player | Razor X | Dailies |