| Next Gen! | Experiential Goals | Aspirational | Dailies | Smartglass |
| Cloud Based | Infocasting Strategy | Metagame | Best in Class | Emergent Gameplay |
| Multi year Platform | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Micro Transaction |
| Monetize | Sticky | Razor X | Metrics Based... | User Story |
| Mobile Integration | Align | Crossmedia | Massively Single Player | Celebrate Success |
| Mobile Integration | Celebrate Success | Experiential Goals | Aspirational | Dailies |
| Infocasting Strategy | Massively Single Player | Crossmedia | Multi year Platform | Make it Pop! |
| Metagame | User Story | GAME DEVELOPMENT BINGO (free square) | Best in Class | Monetize |
| SWOT Analysis | Cloud Based | Sticky | Next Gen! | Emergent Gameplay |
| RIF Event | User Promise | Micro Transaction | Razor X | Align |