| Experiential Goals | Emergent Gameplay | User Promise | Metagame | Celebrate Success |
| Cloud Based | Crossmedia | Micro Transaction | Monetize | Next Gen! |
| Metrics Based... | Best in Class | GAME DEVELOPMENT BINGO (free square) | User Story | Sticky |
| SWOT Analysis | Drink the Kool-aid | Massively Single Player | Mobile Integration | Make it Pop! |
| Infocasting Strategy | Razor X | RIF Event | Smartglass | Align |
| Razor X | Next Gen! | User Promise | Celebrate Success | User Story |
| Drink the Kool-aid | Aspirational | Smartglass | Sticky | Crossmedia |
| Experiential Goals | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Monetize | SWOT Analysis |
| Cloud Based | Best in Class | RIF Event | Dailies | Infocasting Strategy |
| Align | Metrics Based... | Metagame | Multi year Platform | Massively Single Player |