| Razor X | RIF Event | Make it Pop! | Celebrate Success | Massively Single Player |
| User Promise | Cloud Based | Experiential Goals | User Story | Multi year Platform |
| Infocasting Strategy | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Align | Metrics Based... |
| Aspirational | Crossmedia | Mobile Integration | Sticky | Emergent Gameplay |
| Next Gen! | Smartglass | Best in Class | Drink the Kool-aid | SWOT Analysis |
| RIF Event | Monetize | Mobile Integration | Align | Crossmedia |
| Make it Pop! | Experiential Goals | Metrics Based... | User Promise | Aspirational |
| SWOT Analysis | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Metagame |
| Next Gen! | Best in Class | Massively Single Player | Micro Transaction | Infocasting Strategy |
| Sticky | Celebrate Success | Razor X | Dailies | Multi year Platform |