| RIF Event | Micro Transaction | Drink the Kool-aid | Multi year Platform | Crossmedia |
| Metagame | Infocasting Strategy | Next Gen! | Metrics Based... | Make it Pop! |
| Mobile Integration | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Best in Class |
| Sticky | User Story | Razor X | Aspirational | Celebrate Success |
| Align | Experiential Goals | Smartglass | Massively Single Player | User Promise |
| User Promise | Micro Transaction | Experiential Goals | Infocasting Strategy | Metrics Based... |
| Monetize | Celebrate Success | Drink the Kool-aid | Massively Single Player | Make it Pop! |
| Sticky | Dailies | GAME DEVELOPMENT BINGO (free square) | Smartglass | Mobile Integration |
| Emergent Gameplay | Aspirational | Cloud Based | User Story | RIF Event |
| Razor X | Best in Class | SWOT Analysis | Next Gen! | Metagame |