| SWOT Analysis | Experiential Goals | Crossmedia | Sticky | Dailies |
| Smartglass | Razor X | Metagame | Monetize | Drink the Kool-aid |
| Massively Single Player | User Promise | GAME DEVELOPMENT BINGO (free square) | RIF Event | Celebrate Success |
| Multi year Platform | Micro Transaction | User Story | Next Gen! | Align |
| Metrics Based... | Infocasting Strategy | Cloud Based | Make it Pop! | Best in Class |
| Make it Pop! | Celebrate Success | Micro Transaction | Smartglass | Monetize |
| Emergent Gameplay | Next Gen! | User Story | Metagame | RIF Event |
| Sticky | Align | GAME DEVELOPMENT BINGO (free square) | Aspirational | Razor X |
| Best in Class | Crossmedia | Cloud Based | Infocasting Strategy | Multi year Platform |
| SWOT Analysis | User Promise | Drink the Kool-aid | Mobile Integration | Metrics Based... |