| Next Gen! | Monetize | RIF Event | Smartglass | User Story |
| Massively Single Player | Dailies | Aspirational | Metagame | Micro Transaction |
| Mobile Integration | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Make it Pop! |
| Infocasting Strategy | Cloud Based | Emergent Gameplay | Multi year Platform | Celebrate Success |
| Drink the Kool-aid | Sticky | Razor X | Metrics Based... | User Promise |
| Metagame | Crossmedia | User Promise | Massively Single Player | Monetize |
| Razor X | RIF Event | Best in Class | Next Gen! | Aspirational |
| User Story | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Celebrate Success |
| Cloud Based | Smartglass | SWOT Analysis | Align | Micro Transaction |
| Multi year Platform | Metrics Based... | Emergent Gameplay | Sticky | Dailies |