| Infocasting Strategy | Smartglass | Celebrate Success | Next Gen! | SWOT Analysis |
| RIF Event | Crossmedia | User Story | Drink the Kool-aid | Monetize |
| Metrics Based... | Metagame | GAME DEVELOPMENT BINGO (free square) | User Promise | Sticky |
| Align | Aspirational | Cloud Based | Make it Pop! | Experiential Goals |
| Massively Single Player | Dailies | Mobile Integration | Multi year Platform | Micro Transaction |
| Celebrate Success | Multi year Platform | Emergent Gameplay | Mobile Integration | Infocasting Strategy |
| Align | Smartglass | Razor X | Aspirational | Sticky |
| Monetize | Best in Class | GAME DEVELOPMENT BINGO (free square) | User Story | User Promise |
| Metagame | Crossmedia | Make it Pop! | Dailies | Drink the Kool-aid |
| Experiential Goals | Metrics Based... | Massively Single Player | Micro Transaction | SWOT Analysis |