| Align | RIF Event | Cloud Based | Infocasting Strategy | Sticky |
| Dailies | SWOT Analysis | Next Gen! | Mobile Integration | Razor X |
| Drink the Kool-aid | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Aspirational |
| Multi year Platform | User Promise | Experiential Goals | Best in Class | Massively Single Player |
| Micro Transaction | User Story | Metrics Based... | Monetize | Smartglass |
| RIF Event | Next Gen! | Sticky | Mobile Integration | Make it Pop! |
| Razor X | Metrics Based... | Massively Single Player | Multi year Platform | Smartglass |
| Micro Transaction | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | User Story | Cloud Based |
| Dailies | Best in Class | Experiential Goals | Crossmedia | Align |
| Emergent Gameplay | Metagame | Celebrate Success | User Promise | Monetize |