| Best in Class | Sticky | Massively Single Player | User Story | Mobile Integration |
| Crossmedia | Make it Pop! | RIF Event | Razor X | Monetize |
| Infocasting Strategy | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Celebrate Success |
| Drink the Kool-aid | SWOT Analysis | User Promise | Metrics Based... | Multi year Platform |
| Emergent Gameplay | Align | Metagame | Micro Transaction | Smartglass |
| Sticky | Micro Transaction | Make it Pop! | Smartglass | Multi year Platform |
| Best in Class | Dailies | Crossmedia | Massively Single Player | Mobile Integration |
| SWOT Analysis | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Monetize | Metrics Based... |
| Celebrate Success | User Story | Infocasting Strategy | Cloud Based | Emergent Gameplay |
| Align | Aspirational | Metagame | Next Gen! | Razor X |