| User Promise | Align | Metagame | SWOT Analysis | Micro Transaction |
| Aspirational | Massively Single Player | Razor X | Experiential Goals | Cloud Based |
| RIF Event | Smartglass | GAME DEVELOPMENT BINGO (free square) | Sticky | Dailies |
| Multi year Platform | User Story | Monetize | Next Gen! | Emergent Gameplay |
| Best in Class | Metrics Based... | Make it Pop! | Mobile Integration | Drink the Kool-aid |
| Crossmedia | SWOT Analysis | Razor X | Metagame | User Promise |
| Massively Single Player | Next Gen! | Mobile Integration | Drink the Kool-aid | Smartglass |
| Make it Pop! | User Story | GAME DEVELOPMENT BINGO (free square) | RIF Event | Micro Transaction |
| Emergent Gameplay | Celebrate Success | Best in Class | Dailies | Metrics Based... |
| Infocasting Strategy | Align | Multi year Platform | Sticky | Aspirational |