| Cloud Based | Massively Single Player | Dailies | Infocasting Strategy | Celebrate Success |
| Drink the Kool-aid | Mobile Integration | Experiential Goals | Aspirational | Crossmedia |
| Align | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Metrics Based... |
| User Promise | Metagame | Micro Transaction | SWOT Analysis | Multi year Platform |
| Next Gen! | Razor X | Smartglass | User Story | Sticky |
| Next Gen! | Experiential Goals | Drink the Kool-aid | Crossmedia | Metrics Based... |
| Celebrate Success | Dailies | Micro Transaction | Smartglass | Align |
| SWOT Analysis | Best in Class | GAME DEVELOPMENT BINGO (free square) | Metagame | RIF Event |
| Infocasting Strategy | User Promise | Monetize | Massively Single Player | Multi year Platform |
| Razor X | Mobile Integration | Aspirational | Cloud Based | Make it Pop! |