| Cloud Based | Align | User Story | Multi year Platform | Infocasting Strategy |
| Metrics Based... | User Promise | Dailies | Massively Single Player | Mobile Integration |
| Sticky | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Monetize | RIF Event |
| Make it Pop! | Drink the Kool-aid | Next Gen! | Crossmedia | Metagame |
| Experiential Goals | Micro Transaction | Razor X | Aspirational | Celebrate Success |
| Drink the Kool-aid | Align | Make it Pop! | Crossmedia | Experiential Goals |
| Metrics Based... | Multi year Platform | Infocasting Strategy | Aspirational | Sticky |
| Best in Class | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Razor X |
| Dailies | Smartglass | Emergent Gameplay | Cloud Based | Mobile Integration |
| Celebrate Success | Micro Transaction | RIF Event | Metagame | Next Gen! |