| Mobile Integration | Crossmedia | Massively Single Player | SWOT Analysis | Next Gen! |
| Sticky | Monetize | Smartglass | User Promise | Micro Transaction |
| Aspirational | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Razor X |
| Infocasting Strategy | Multi year Platform | Celebrate Success | User Story | Drink the Kool-aid |
| Make it Pop! | RIF Event | Dailies | Align | Best in Class |
| Best in Class | Metrics Based... | Sticky | Make it Pop! | Aspirational |
| Drink the Kool-aid | RIF Event | Align | Mobile Integration | Monetize |
| Infocasting Strategy | User Story | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Multi year Platform |
| SWOT Analysis | Next Gen! | Emergent Gameplay | Experiential Goals | User Promise |
| Celebrate Success | Smartglass | Metagame | Razor X | Cloud Based |