| User Story | Dailies | Experiential Goals | Make it Pop! | SWOT Analysis |
| Smartglass | Drink the Kool-aid | Align | Metrics Based... | RIF Event |
| Razor X | Sticky | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Monetize |
| Next Gen! | Aspirational | Massively Single Player | Emergent Gameplay | Best in Class |
| Cloud Based | User Promise | Celebrate Success | Crossmedia | Metagame |
| Cloud Based | Metagame | Metrics Based... | Crossmedia | Monetize |
| Experiential Goals | Aspirational | User Promise | Micro Transaction | Emergent Gameplay |
| Align | Razor X | GAME DEVELOPMENT BINGO (free square) | Sticky | Next Gen! |
| Multi year Platform | Make it Pop! | Infocasting Strategy | Dailies | RIF Event |
| Celebrate Success | Mobile Integration | Drink the Kool-aid | User Story | SWOT Analysis |