| Razor X | Multi year Platform | Emergent Gameplay | Smartglass | Aspirational |
| Monetize | Align | Sticky | Crossmedia | Cloud Based |
| Best in Class | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Mobile Integration |
| Micro Transaction | Drink the Kool-aid | Infocasting Strategy | User Story | Experiential Goals |
| User Promise | Massively Single Player | Metrics Based... | Dailies | Next Gen! |
| Align | Celebrate Success | Multi year Platform | Dailies | Infocasting Strategy |
| Crossmedia | Massively Single Player | Smartglass | Metagame | Experiential Goals |
| User Promise | Razor X | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Drink the Kool-aid |
| User Story | Micro Transaction | Aspirational | RIF Event | Mobile Integration |
| Emergent Gameplay | Metrics Based... | SWOT Analysis | Monetize | Best in Class |