| Align | Dailies | Monetize | User Story | User Promise |
| Emergent Gameplay | Drink the Kool-aid | Smartglass | Metrics Based... | SWOT Analysis |
| Multi year Platform | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Next Gen! |
| Sticky | Crossmedia | Metagame | Best in Class | Razor X |
| Micro Transaction | Make it Pop! | Mobile Integration | Massively Single Player | Celebrate Success |
| Dailies | Multi year Platform | User Story | Smartglass | Celebrate Success |
| Micro Transaction | Cloud Based | Monetize | Best in Class | Infocasting Strategy |
| User Promise | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Metagame | Mobile Integration |
| Emergent Gameplay | Razor X | RIF Event | Experiential Goals | Make it Pop! |
| Drink the Kool-aid | SWOT Analysis | Aspirational | Align | Sticky |