| Aspirational | Align | Infocasting Strategy | Razor X | Mobile Integration |
| Next Gen! | SWOT Analysis | Micro Transaction | Dailies | Multi year Platform |
| Monetize | Sticky | GAME DEVELOPMENT BINGO (free square) | Smartglass | Massively Single Player |
| Drink the Kool-aid | Metrics Based... | Make it Pop! | Experiential Goals | Cloud Based |
| Celebrate Success | Metagame | User Story | Best in Class | RIF Event |
| Emergent Gameplay | RIF Event | SWOT Analysis | Celebrate Success | Smartglass |
| Best in Class | Align | Experiential Goals | Aspirational | Metrics Based... |
| Razor X | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Sticky |
| Cloud Based | User Story | Mobile Integration | Crossmedia | Metagame |
| Multi year Platform | Dailies | Monetize | Next Gen! | Make it Pop! |