| Infocasting Strategy | Micro Transaction | Best in Class | Emergent Gameplay | User Promise |
| Celebrate Success | Monetize | Align | Smartglass | Drink the Kool-aid |
| Experiential Goals | Dailies | GAME DEVELOPMENT BINGO (free square) | User Story | Multi year Platform |
| Razor X | Aspirational | SWOT Analysis | Massively Single Player | Metrics Based... |
| Make it Pop! | RIF Event | Crossmedia | Next Gen! | Cloud Based |
| Smartglass | SWOT Analysis | Infocasting Strategy | Drink the Kool-aid | Align |
| Make it Pop! | Multi year Platform | Dailies | User Story | Razor X |
| Aspirational | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | User Promise | Emergent Gameplay |
| Micro Transaction | Metagame | Crossmedia | Metrics Based... | RIF Event |
| Cloud Based | Massively Single Player | Experiential Goals | Best in Class | Monetize |