| Drink the Kool-aid | User Story | Metagame | Micro Transaction | Sticky |
| Celebrate Success | SWOT Analysis | Infocasting Strategy | Align | Smartglass |
| User Promise | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Experiential Goals |
| Aspirational | Best in Class | Crossmedia | Dailies | Razor X |
| Metrics Based... | RIF Event | Monetize | Emergent Gameplay | Multi year Platform |
| Micro Transaction | Align | Celebrate Success | Infocasting Strategy | Sticky |
| Dailies | Metrics Based... | User Promise | Smartglass | Best in Class |
| SWOT Analysis | Crossmedia | GAME DEVELOPMENT BINGO (free square) | RIF Event | User Story |
| Make it Pop! | Aspirational | Next Gen! | Mobile Integration | Drink the Kool-aid |
| Massively Single Player | Multi year Platform | Monetize | Emergent Gameplay | Razor X |