| Sticky | Emergent Gameplay | Make it Pop! | Massively Single Player | Dailies |
| SWOT Analysis | Multi year Platform | Experiential Goals | Mobile Integration | Cloud Based |
| Celebrate Success | Monetize | GAME DEVELOPMENT BINGO (free square) | User Promise | Infocasting Strategy |
| Aspirational | Align | Metagame | Micro Transaction | User Story |
| Metrics Based... | Crossmedia | Next Gen! | Best in Class | Smartglass |
| Sticky | Crossmedia | SWOT Analysis | Next Gen! | Emergent Gameplay |
| Mobile Integration | Align | Aspirational | Smartglass | User Story |
| Dailies | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Experiential Goals |
| Multi year Platform | Make it Pop! | User Promise | Razor X | Drink the Kool-aid |
| Monetize | Infocasting Strategy | Celebrate Success | Massively Single Player | Best in Class |