| Align | Experiential Goals | Monetize | Razor X | Micro Transaction |
| Smartglass | Multi year Platform | Dailies | Metagame | Next Gen! |
| Massively Single Player | Aspirational | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | User Promise |
| Drink the Kool-aid | Infocasting Strategy | Best in Class | Make it Pop! | Emergent Gameplay |
| User Story | Mobile Integration | Metrics Based... | Cloud Based | Sticky |
| Mobile Integration | Massively Single Player | Multi year Platform | Metrics Based... | Crossmedia |
| Experiential Goals | SWOT Analysis | Cloud Based | User Promise | Monetize |
| Align | Best in Class | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Infocasting Strategy |
| Sticky | Dailies | Aspirational | Celebrate Success | RIF Event |
| User Story | Micro Transaction | Razor X | Make it Pop! | Metagame |