| Sticky | Best in Class | Cloud Based | Aspirational | Celebrate Success |
| Crossmedia | Micro Transaction | Mobile Integration | Infocasting Strategy | Razor X |
| Align | Dailies | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Drink the Kool-aid |
| RIF Event | Smartglass | Make it Pop! | User Promise | User Story |
| Monetize | Experiential Goals | Multi year Platform | Metrics Based... | Massively Single Player |
| Razor X | Micro Transaction | Next Gen! | Multi year Platform | Drink the Kool-aid |
| Dailies | Experiential Goals | Align | Celebrate Success | Make it Pop! |
| Mobile Integration | RIF Event | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | User Story |
| Infocasting Strategy | Emergent Gameplay | Metrics Based... | SWOT Analysis | Metagame |
| Cloud Based | Smartglass | Monetize | Aspirational | Sticky |