| Massively Single Player | Crossmedia | Infocasting Strategy | Sticky | User Story |
| Drink the Kool-aid | RIF Event | Metagame | Metrics Based... | Monetize |
| Experiential Goals | Align | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Multi year Platform |
| Emergent Gameplay | Aspirational | Dailies | SWOT Analysis | Cloud Based |
| Mobile Integration | User Promise | Celebrate Success | Make it Pop! | Next Gen! |
| Monetize | Celebrate Success | Sticky | Razor X | Emergent Gameplay |
| Drink the Kool-aid | RIF Event | Metrics Based... | Best in Class | Massively Single Player |
| SWOT Analysis | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Infocasting Strategy |
| Next Gen! | User Story | Experiential Goals | Make it Pop! | Dailies |
| Micro Transaction | Smartglass | Aspirational | User Promise | Metagame |