| Celebrate Success | RIF Event | Massively Single Player | Cloud Based | Aspirational |
| Drink the Kool-aid | Metagame | Sticky | Emergent Gameplay | Micro Transaction |
| User Promise | Dailies | GAME DEVELOPMENT BINGO (free square) | Razor X | Align |
| Crossmedia | Make it Pop! | Best in Class | Smartglass | Next Gen! |
| User Story | Infocasting Strategy | Metrics Based... | SWOT Analysis | Monetize |
| Emergent Gameplay | Sticky | Razor X | User Story | Make it Pop! |
| Mobile Integration | Multi year Platform | Aspirational | RIF Event | Metrics Based... |
| Cloud Based | Metagame | GAME DEVELOPMENT BINGO (free square) | Dailies | Monetize |
| Massively Single Player | Smartglass | Celebrate Success | Drink the Kool-aid | Experiential Goals |
| Micro Transaction | Align | User Promise | Next Gen! | Crossmedia |