| SWOT Analysis | Drink the Kool-aid | Aspirational | Emergent Gameplay | Make it Pop! |
| Metagame | Best in Class | Micro Transaction | Multi year Platform | Smartglass |
| RIF Event | Align | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | User Promise |
| Razor X | Cloud Based | Dailies | Infocasting Strategy | Celebrate Success |
| Monetize | Next Gen! | User Story | Experiential Goals | Mobile Integration |
| Experiential Goals | Aspirational | Drink the Kool-aid | Make it Pop! | Cloud Based |
| Crossmedia | Micro Transaction | Dailies | User Promise | SWOT Analysis |
| Razor X | Metagame | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Metrics Based... |
| Sticky | Best in Class | User Story | Align | Emergent Gameplay |
| Monetize | Next Gen! | Massively Single Player | Smartglass | Infocasting Strategy |