| Make it Pop! | Best in Class | User Story | Metagame | User Promise |
| Experiential Goals | Micro Transaction | Dailies | Align | Drink the Kool-aid |
| Mobile Integration | Smartglass | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Sticky |
| Multi year Platform | SWOT Analysis | RIF Event | Massively Single Player | Aspirational |
| Monetize | Razor X | Celebrate Success | Crossmedia | Infocasting Strategy |
| Multi year Platform | Emergent Gameplay | Drink the Kool-aid | User Promise | Razor X |
| Dailies | Mobile Integration | Monetize | Sticky | Experiential Goals |
| User Story | Smartglass | GAME DEVELOPMENT BINGO (free square) | Aspirational | RIF Event |
| Align | Metagame | Make it Pop! | Massively Single Player | Cloud Based |
| Metrics Based... | SWOT Analysis | Crossmedia | Celebrate Success | Micro Transaction |