| Make it Pop! | Massively Single Player | Infocasting Strategy | Align | Cloud Based |
| Metrics Based... | Sticky | User Promise | Multi year Platform | Drink the Kool-aid |
| Aspirational | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | User Story | Experiential Goals |
| RIF Event | Micro Transaction | Smartglass | Metagame | Best in Class |
| Dailies | Mobile Integration | Monetize | Razor X | Next Gen! |
| Experiential Goals | Emergent Gameplay | Infocasting Strategy | Best in Class | Next Gen! |
| Micro Transaction | Smartglass | Sticky | User Promise | Metagame |
| Make it Pop! | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | SWOT Analysis |
| Crossmedia | Dailies | RIF Event | Massively Single Player | Aspirational |
| Mobile Integration | Metrics Based... | Drink the Kool-aid | Razor X | Celebrate Success |