| Aspirational | Align | Metagame | User Story | Multi year Platform |
| User Promise | Celebrate Success | Massively Single Player | Experiential Goals | Dailies |
| Emergent Gameplay | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Micro Transaction |
| Infocasting Strategy | Make it Pop! | Next Gen! | Razor X | Best in Class |
| Smartglass | Sticky | Cloud Based | Monetize | SWOT Analysis |
| Crossmedia | Metrics Based... | Cloud Based | Smartglass | RIF Event |
| Sticky | Metagame | Mobile Integration | Best in Class | User Story |
| Infocasting Strategy | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Monetize |
| Massively Single Player | Celebrate Success | Align | Aspirational | Micro Transaction |
| Drink the Kool-aid | Dailies | Razor X | Make it Pop! | User Promise |