| Sticky | User Story | RIF Event | Best in Class | Make it Pop! |
| Align | Monetize | Aspirational | SWOT Analysis | User Promise |
| Infocasting Strategy | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Metrics Based... |
| Metagame | Massively Single Player | Next Gen! | Cloud Based | Multi year Platform |
| Micro Transaction | Smartglass | Mobile Integration | Celebrate Success | Razor X |
| Multi year Platform | Aspirational | Sticky | Micro Transaction | Dailies |
| User Story | Monetize | Infocasting Strategy | Smartglass | Metrics Based... |
| Massively Single Player | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Crossmedia |
| Next Gen! | Align | Mobile Integration | SWOT Analysis | Cloud Based |
| User Promise | Drink the Kool-aid | RIF Event | Metagame | Best in Class |