| SWOT Analysis | Drink the Kool-aid | User Story | Experiential Goals | Crossmedia |
| Sticky | Infocasting Strategy | Make it Pop! | Dailies | Cloud Based |
| Multi year Platform | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Align | Metagame |
| Next Gen! | Micro Transaction | Mobile Integration | Aspirational | Massively Single Player |
| Monetize | Best in Class | Metrics Based... | Smartglass | RIF Event |
| Monetize | Emergent Gameplay | Micro Transaction | Massively Single Player | Razor X |
| RIF Event | Cloud Based | Mobile Integration | Smartglass | SWOT Analysis |
| Best in Class | User Story | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Metrics Based... |
| Crossmedia | Aspirational | Dailies | Align | Make it Pop! |
| Drink the Kool-aid | Infocasting Strategy | Multi year Platform | Sticky | Next Gen! |