| Infocasting Strategy | Smartglass | User Promise | Metagame | RIF Event |
| Drink the Kool-aid | Next Gen! | SWOT Analysis | Best in Class | Crossmedia |
| Cloud Based | Align | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Experiential Goals |
| Multi year Platform | Aspirational | Massively Single Player | Mobile Integration | Monetize |
| Dailies | Micro Transaction | User Story | Sticky | Razor X |
| Smartglass | User Story | Mobile Integration | Make it Pop! | Best in Class |
| Multi year Platform | Monetize | Metagame | Razor X | Cloud Based |
| Dailies | Sticky | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Micro Transaction |
| RIF Event | User Promise | SWOT Analysis | Align | Crossmedia |
| Experiential Goals | Infocasting Strategy | Metrics Based... | Massively Single Player | Next Gen! |