| SWOT Analysis | User Story | Metagame | Next Gen! | Aspirational |
| Micro Transaction | Experiential Goals | Make it Pop! | RIF Event | Infocasting Strategy |
| Mobile Integration | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Align | Razor X |
| Smartglass | Cloud Based | Sticky | Celebrate Success | Best in Class |
| Monetize | Massively Single Player | Drink the Kool-aid | Dailies | User Promise |
| Metrics Based... | Make it Pop! | Metagame | User Promise | Experiential Goals |
| Next Gen! | Mobile Integration | Emergent Gameplay | Smartglass | SWOT Analysis |
| Dailies | Best in Class | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Infocasting Strategy |
| Drink the Kool-aid | Razor X | Aspirational | Celebrate Success | Align |
| Cloud Based | User Story | RIF Event | Multi year Platform | Monetize |