| Align | Sticky | Aspirational | Mobile Integration | Make it Pop! |
| RIF Event | Infocasting Strategy | Monetize | Cloud Based | Emergent Gameplay |
| Metrics Based... | Razor X | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Dailies |
| SWOT Analysis | Crossmedia | Drink the Kool-aid | Celebrate Success | Micro Transaction |
| Experiential Goals | User Promise | Smartglass | Multi year Platform | Best in Class |
| RIF Event | Cloud Based | Monetize | Drink the Kool-aid | Smartglass |
| Best in Class | Mobile Integration | Multi year Platform | Emergent Gameplay | SWOT Analysis |
| Aspirational | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Razor X |
| Infocasting Strategy | Experiential Goals | Celebrate Success | Sticky | User Promise |
| Dailies | Align | Crossmedia | Next Gen! | User Story |