| Dailies | Drink the Kool-aid | Make it Pop! | Infocasting Strategy | Best in Class |
| Monetize | Cloud Based | Massively Single Player | Mobile Integration | Next Gen! |
| Align | Aspirational | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Experiential Goals |
| Emergent Gameplay | SWOT Analysis | Smartglass | Metagame | User Story |
| Multi year Platform | Sticky | Razor X | User Promise | RIF Event |
| Dailies | Make it Pop! | Smartglass | Massively Single Player | Metrics Based... |
| User Story | Best in Class | User Promise | Sticky | Celebrate Success |
| Emergent Gameplay | Aspirational | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Next Gen! |
| RIF Event | Infocasting Strategy | Razor X | Cloud Based | Align |
| Crossmedia | SWOT Analysis | Experiential Goals | Drink the Kool-aid | Monetize |