| Emergent Gameplay | User Story | Sticky | Aspirational | Best in Class |
| Cloud Based | Experiential Goals | Metagame | SWOT Analysis | Massively Single Player |
| Metrics Based... | Next Gen! | GAME DEVELOPMENT BINGO (free square) | RIF Event | Multi year Platform |
| Drink the Kool-aid | Crossmedia | Razor X | Align | Dailies |
| Micro Transaction | User Promise | Smartglass | Monetize | Mobile Integration |
| Emergent Gameplay | Best in Class | Dailies | RIF Event | Micro Transaction |
| Metagame | Celebrate Success | Experiential Goals | Make it Pop! | SWOT Analysis |
| Massively Single Player | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Sticky | Align |
| Drink the Kool-aid | Smartglass | Razor X | Cloud Based | User Promise |
| Mobile Integration | Monetize | Aspirational | Crossmedia | Infocasting Strategy |