| Aspirational | Experiential Goals | Align | Dailies | Metagame |
| Cloud Based | SWOT Analysis | Monetize | Micro Transaction | Crossmedia |
| User Story | Razor X | GAME DEVELOPMENT BINGO (free square) | Best in Class | Emergent Gameplay |
| Infocasting Strategy | Metrics Based... | Next Gen! | Sticky | Massively Single Player |
| Smartglass | Multi year Platform | Drink the Kool-aid | Celebrate Success | Mobile Integration |
| Metrics Based... | Emergent Gameplay | Smartglass | Multi year Platform | Micro Transaction |
| Crossmedia | Make it Pop! | Infocasting Strategy | Best in Class | Dailies |
| Align | Monetize | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Metagame |
| Drink the Kool-aid | Next Gen! | Sticky | Aspirational | Massively Single Player |
| User Promise | Experiential Goals | SWOT Analysis | User Story | Mobile Integration |