| Celebrate Success | RIF Event | Massively Single Player | Align | Best in Class |
| Monetize | Infocasting Strategy | Next Gen! | User Story | Experiential Goals |
| Metagame | Sticky | GAME DEVELOPMENT BINGO (free square) | Razor X | Multi year Platform |
| Drink the Kool-aid | Smartglass | Micro Transaction | Aspirational | Cloud Based |
| Mobile Integration | User Promise | Make it Pop! | Emergent Gameplay | Crossmedia |
| SWOT Analysis | User Story | Aspirational | Cloud Based | Infocasting Strategy |
| Razor X | Dailies | Mobile Integration | Sticky | Next Gen! |
| Align | Monetize | GAME DEVELOPMENT BINGO (free square) | Smartglass | Metagame |
| Make it Pop! | Celebrate Success | Massively Single Player | Drink the Kool-aid | Multi year Platform |
| Emergent Gameplay | User Promise | Experiential Goals | Crossmedia | RIF Event |