| Drink the Kool-aid | Experiential Goals | Celebrate Success | Crossmedia | Infocasting Strategy |
| Make it Pop! | Sticky | SWOT Analysis | Massively Single Player | Mobile Integration |
| Metrics Based... | Align | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Next Gen! |
| Micro Transaction | Metagame | Best in Class | Aspirational | User Story |
| RIF Event | Multi year Platform | Razor X | Monetize | Smartglass |
| Celebrate Success | Crossmedia | Next Gen! | User Story | Sticky |
| Drink the Kool-aid | Mobile Integration | Make it Pop! | Experiential Goals | Metagame |
| User Promise | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Dailies | Infocasting Strategy |
| Multi year Platform | RIF Event | Razor X | Smartglass | Micro Transaction |
| Emergent Gameplay | Massively Single Player | SWOT Analysis | Aspirational | Monetize |