| Infocasting Strategy | Mobile Integration | Align | Aspirational | Monetize |
| Micro Transaction | Celebrate Success | Multi year Platform | Metagame | SWOT Analysis |
| RIF Event | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Best in Class |
| Cloud Based | Experiential Goals | Make it Pop! | Smartglass | Metrics Based... |
| Sticky | Massively Single Player | Dailies | User Story | User Promise |
| Metrics Based... | Drink the Kool-aid | Aspirational | Dailies | Infocasting Strategy |
| Experiential Goals | Smartglass | User Story | SWOT Analysis | Celebrate Success |
| Make it Pop! | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | User Promise | Metagame |
| Sticky | Micro Transaction | RIF Event | Monetize | Next Gen! |
| Razor X | Emergent Gameplay | Multi year Platform | Best in Class | Crossmedia |