| Crossmedia | Dailies | Make it Pop! | Celebrate Success | Razor X |
| Smartglass | Experiential Goals | Next Gen! | User Promise | RIF Event |
| Monetize | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Aspirational |
| Cloud Based | Metagame | Align | Metrics Based... | Infocasting Strategy |
| Emergent Gameplay | Sticky | Best in Class | Mobile Integration | Multi year Platform |
| Drink the Kool-aid | User Story | Mobile Integration | Celebrate Success | RIF Event |
| Multi year Platform | User Promise | Metrics Based... | Align | Smartglass |
| Emergent Gameplay | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Aspirational | Monetize |
| Experiential Goals | SWOT Analysis | Razor X | Next Gen! | Dailies |
| Infocasting Strategy | Metagame | Best in Class | Massively Single Player | Make it Pop! |