| Drink the Kool-aid | Cloud Based | Micro Transaction | Best in Class | Aspirational |
| User Promise | Massively Single Player | SWOT Analysis | Monetize | Emergent Gameplay |
| Align | Smartglass | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Next Gen! |
| Multi year Platform | Mobile Integration | User Story | Dailies | Sticky |
| Make it Pop! | Crossmedia | Razor X | Celebrate Success | Infocasting Strategy |
| Monetize | Razor X | Aspirational | Align | Infocasting Strategy |
| User Promise | Celebrate Success | Emergent Gameplay | Next Gen! | Metagame |
| Multi year Platform | Crossmedia | GAME DEVELOPMENT BINGO (free square) | User Story | Micro Transaction |
| Cloud Based | Best in Class | SWOT Analysis | Sticky | Experiential Goals |
| Smartglass | Drink the Kool-aid | RIF Event | Mobile Integration | Make it Pop! |