| Smartglass | Make it Pop! | Razor X | Mobile Integration | Infocasting Strategy |
| Massively Single Player | Sticky | User Promise | Align | Dailies |
| RIF Event | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Metagame | Monetize |
| Next Gen! | SWOT Analysis | Drink the Kool-aid | Multi year Platform | Metrics Based... |
| Best in Class | Celebrate Success | Emergent Gameplay | Cloud Based | Aspirational |
| Massively Single Player | Mobile Integration | Experiential Goals | Best in Class | Micro Transaction |
| Align | Metrics Based... | Multi year Platform | Sticky | Cloud Based |
| Emergent Gameplay | Dailies | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Smartglass |
| User Story | Celebrate Success | Aspirational | Next Gen! | RIF Event |
| Make it Pop! | User Promise | Crossmedia | Metagame | Drink the Kool-aid |