| Next Gen! | User Story | Emergent Gameplay | Dailies | User Promise |
| Massively Single Player | Crossmedia | Smartglass | Micro Transaction | Drink the Kool-aid |
| Celebrate Success | Best in Class | GAME DEVELOPMENT BINGO (free square) | Aspirational | Make it Pop! |
| Metrics Based... | Sticky | Razor X | SWOT Analysis | Multi year Platform |
| Monetize | Align | Metagame | Infocasting Strategy | Cloud Based |
| Monetize | RIF Event | Emergent Gameplay | Aspirational | Experiential Goals |
| Metagame | User Promise | SWOT Analysis | Crossmedia | Drink the Kool-aid |
| Razor X | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Dailies | Infocasting Strategy |
| Smartglass | Mobile Integration | Best in Class | Cloud Based | Align |
| Micro Transaction | Celebrate Success | User Story | Multi year Platform | Sticky |