| Smartglass | RIF Event | User Story | SWOT Analysis | Massively Single Player |
| Infocasting Strategy | Dailies | Celebrate Success | Micro Transaction | Sticky |
| Crossmedia | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Monetize |
| Experiential Goals | Drink the Kool-aid | User Promise | Aspirational | Cloud Based |
| Best in Class | Razor X | Metrics Based... | Make it Pop! | Mobile Integration |
| SWOT Analysis | Aspirational | Best in Class | Smartglass | Next Gen! |
| Emergent Gameplay | Drink the Kool-aid | Metagame | Infocasting Strategy | Cloud Based |
| Make it Pop! | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Dailies |
| Massively Single Player | Sticky | Align | Razor X | Monetize |
| User Story | User Promise | Mobile Integration | Metrics Based... | RIF Event |