| Cloud Based | Best in Class | Mobile Integration | Metrics Based... | Celebrate Success |
| Make it Pop! | Align | Drink the Kool-aid | Crossmedia | Experiential Goals |
| Smartglass | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Next Gen! |
| User Story | Multi year Platform | Micro Transaction | Aspirational | Razor X |
| User Promise | RIF Event | SWOT Analysis | Emergent Gameplay | Dailies |
| Multi year Platform | Best in Class | Celebrate Success | User Promise | Drink the Kool-aid |
| Make it Pop! | Mobile Integration | Metrics Based... | Smartglass | Align |
| Micro Transaction | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Monetize | Next Gen! |
| Razor X | Infocasting Strategy | Cloud Based | Massively Single Player | Dailies |
| Crossmedia | Sticky | Metagame | SWOT Analysis | User Story |