| RIF Event | Drink the Kool-aid | Best in Class | Monetize | Dailies |
| Next Gen! | Smartglass | User Story | Infocasting Strategy | Metagame |
| Mobile Integration | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Metrics Based... |
| Sticky | Crossmedia | Aspirational | Razor X | Micro Transaction |
| Celebrate Success | Experiential Goals | Align | User Promise | Emergent Gameplay |
| Monetize | RIF Event | Massively Single Player | Micro Transaction | Infocasting Strategy |
| Razor X | SWOT Analysis | Next Gen! | Metagame | Make it Pop! |
| Crossmedia | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Sticky | Experiential Goals |
| Best in Class | Smartglass | User Story | Dailies | Multi year Platform |
| User Promise | Emergent Gameplay | Drink the Kool-aid | Metrics Based... | Align |