| Micro Transaction | Massively Single Player | Align | Smartglass | Next Gen! |
| Infocasting Strategy | Multi year Platform | Celebrate Success | Metrics Based... | Dailies |
| Aspirational | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Sticky |
| User Story | Monetize | Razor X | Make it Pop! | Metagame |
| Crossmedia | Mobile Integration | Cloud Based | Emergent Gameplay | RIF Event |
| Smartglass | Drink the Kool-aid | Micro Transaction | Make it Pop! | Razor X |
| RIF Event | Infocasting Strategy | User Story | Align | Cloud Based |
| Multi year Platform | Sticky | GAME DEVELOPMENT BINGO (free square) | Monetize | Best in Class |
| Metrics Based... | Experiential Goals | User Promise | Next Gen! | Metagame |
| SWOT Analysis | Celebrate Success | Massively Single Player | Emergent Gameplay | Dailies |