| User Promise | Dailies | Best in Class | Multi year Platform | Smartglass |
| Emergent Gameplay | Metagame | Crossmedia | Drink the Kool-aid | Monetize |
| Next Gen! | Razor X | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Aspirational |
| Infocasting Strategy | Mobile Integration | Micro Transaction | Metrics Based... | Experiential Goals |
| User Story | Celebrate Success | Cloud Based | Sticky | Make it Pop! |
| Massively Single Player | User Story | Sticky | Monetize | Align |
| Aspirational | Infocasting Strategy | Smartglass | Cloud Based | Dailies |
| RIF Event | Best in Class | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Multi year Platform |
| Metagame | Crossmedia | Drink the Kool-aid | Next Gen! | Micro Transaction |
| Experiential Goals | Celebrate Success | Metrics Based... | Emergent Gameplay | SWOT Analysis |