| Aspirational | Cloud Based | Metrics Based... | Align | Sticky |
| Micro Transaction | Monetize | Metagame | Emergent Gameplay | Multi year Platform |
| Massively Single Player | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Razor X |
| Celebrate Success | User Story | User Promise | Experiential Goals | Dailies |
| Infocasting Strategy | SWOT Analysis | Drink the Kool-aid | Best in Class | RIF Event |
| Experiential Goals | Razor X | User Promise | Massively Single Player | SWOT Analysis |
| Metagame | Infocasting Strategy | Emergent Gameplay | Micro Transaction | Best in Class |
| Dailies | User Story | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Align |
| Monetize | Next Gen! | Cloud Based | Aspirational | RIF Event |
| Crossmedia | Celebrate Success | Mobile Integration | Make it Pop! | Smartglass |