| Infocasting Strategy | Emergent Gameplay | RIF Event | Micro Transaction | Metagame |
| Massively Single Player | User Story | Razor X | Dailies | Make it Pop! |
| Mobile Integration | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Multi year Platform |
| Monetize | Align | Crossmedia | Next Gen! | Cloud Based |
| Experiential Goals | SWOT Analysis | Best in Class | Aspirational | Smartglass |
| Drink the Kool-aid | Razor X | Make it Pop! | Aspirational | Monetize |
| Experiential Goals | Massively Single Player | User Story | Multi year Platform | Align |
| Infocasting Strategy | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Smartglass | Mobile Integration |
| Cloud Based | Next Gen! | RIF Event | SWOT Analysis | Dailies |
| Crossmedia | Best in Class | User Promise | Metagame | Metrics Based... |