| User Promise | Smartglass | Emergent Gameplay | Cloud Based | Crossmedia |
| Celebrate Success | Best in Class | Mobile Integration | RIF Event | User Story |
| Metrics Based... | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Align | Next Gen! |
| Infocasting Strategy | Multi year Platform | Monetize | Metagame | Micro Transaction |
| Massively Single Player | SWOT Analysis | Make it Pop! | Aspirational | Sticky |
| Next Gen! | Monetize | Massively Single Player | Dailies | Experiential Goals |
| Sticky | Cloud Based | Emergent Gameplay | Razor X | Best in Class |
| User Story | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Aspirational | Infocasting Strategy |
| Metrics Based... | Align | User Promise | Mobile Integration | Multi year Platform |
| Micro Transaction | RIF Event | Celebrate Success | Smartglass | Drink the Kool-aid |