| Sticky | Metagame | Infocasting Strategy | Aspirational | Razor X |
| Metrics Based... | Best in Class | Massively Single Player | Dailies | Drink the Kool-aid |
| Mobile Integration | Monetize | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Smartglass |
| Experiential Goals | Micro Transaction | Align | Crossmedia | User Promise |
| Celebrate Success | RIF Event | Next Gen! | Emergent Gameplay | Multi year Platform |
| Monetize | User Promise | Smartglass | Multi year Platform | User Story |
| Massively Single Player | Celebrate Success | Sticky | Metagame | Experiential Goals |
| Dailies | Align | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Make it Pop! |
| RIF Event | Best in Class | Metrics Based... | Crossmedia | Drink the Kool-aid |
| Aspirational | Infocasting Strategy | Mobile Integration | Razor X | Micro Transaction |