| User Promise | Sticky | Metagame | RIF Event | Multi year Platform |
| Monetize | Infocasting Strategy | Next Gen! | Align | Emergent Gameplay |
| Massively Single Player | Dailies | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Best in Class |
| Experiential Goals | Smartglass | Make it Pop! | Cloud Based | Metrics Based... |
| User Story | Aspirational | Razor X | Mobile Integration | SWOT Analysis |
| Cloud Based | Emergent Gameplay | Massively Single Player | Metagame | Aspirational |
| Infocasting Strategy | RIF Event | Make it Pop! | Sticky | Monetize |
| Smartglass | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Best in Class | Micro Transaction |
| Mobile Integration | Metrics Based... | Next Gen! | User Story | Multi year Platform |
| Celebrate Success | User Promise | Razor X | Align | Dailies |