| Mobile Integration | Multi year Platform | Best in Class | SWOT Analysis | Experiential Goals |
| Celebrate Success | Crossmedia | Drink the Kool-aid | Razor X | Micro Transaction |
| Emergent Gameplay | Sticky | GAME DEVELOPMENT BINGO (free square) | Metagame | User Story |
| Monetize | Dailies | Smartglass | Massively Single Player | Metrics Based... |
| Make it Pop! | Infocasting Strategy | RIF Event | User Promise | Align |
| Next Gen! | User Promise | Monetize | Align | Mobile Integration |
| Crossmedia | Cloud Based | Razor X | Multi year Platform | Infocasting Strategy |
| Drink the Kool-aid | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | RIF Event | Best in Class |
| Metagame | Emergent Gameplay | Make it Pop! | User Story | Experiential Goals |
| SWOT Analysis | Dailies | Aspirational | Smartglass | Massively Single Player |