| Drink the Kool-aid | Metagame | Crossmedia | Dailies | Sticky |
| Micro Transaction | Razor X | Metrics Based... | SWOT Analysis | Massively Single Player |
| User Promise | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Next Gen! |
| RIF Event | Mobile Integration | Emergent Gameplay | Cloud Based | Aspirational |
| Smartglass | User Story | Monetize | Infocasting Strategy | Make it Pop! |
| Sticky | Experiential Goals | Aspirational | User Story | Massively Single Player |
| Drink the Kool-aid | Crossmedia | Razor X | Cloud Based | RIF Event |
| User Promise | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Smartglass | Make it Pop! |
| Monetize | Emergent Gameplay | Align | Multi year Platform | Dailies |
| Best in Class | Celebrate Success | Infocasting Strategy | Metagame | Next Gen! |