| Experiential Goals | Sticky | Crossmedia | Align | Aspirational |
| Drink the Kool-aid | Infocasting Strategy | Smartglass | Make it Pop! | Emergent Gameplay |
| Dailies | Best in Class | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Metagame |
| Mobile Integration | Massively Single Player | Celebrate Success | Metrics Based... | Razor X |
| Micro Transaction | RIF Event | Next Gen! | User Story | User Promise |
| Metrics Based... | Experiential Goals | Emergent Gameplay | Multi year Platform | Monetize |
| Make it Pop! | Dailies | User Story | Metagame | Smartglass |
| Crossmedia | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Next Gen! |
| Mobile Integration | Infocasting Strategy | Micro Transaction | Aspirational | RIF Event |
| Massively Single Player | User Promise | Cloud Based | Razor X | Best in Class |