| Celebrate Success | Aspirational | Infocasting Strategy | Sticky | User Story |
| Align | Cloud Based | Crossmedia | Mobile Integration | Razor X |
| Multi year Platform | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Smartglass | Best in Class |
| Metagame | Experiential Goals | SWOT Analysis | Dailies | Monetize |
| RIF Event | Massively Single Player | Next Gen! | Make it Pop! | Micro Transaction |
| Mobile Integration | Dailies | Make it Pop! | Metrics Based... | Cloud Based |
| Next Gen! | Experiential Goals | Align | Monetize | Aspirational |
| RIF Event | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Razor X | Smartglass |
| SWOT Analysis | Crossmedia | Sticky | Infocasting Strategy | User Story |
| Massively Single Player | Celebrate Success | User Promise | Best in Class | Drink the Kool-aid |