| Drink the Kool-aid | Cloud Based | RIF Event | Crossmedia | Smartglass |
| Experiential Goals | Make it Pop! | Infocasting Strategy | Celebrate Success | Aspirational |
| User Promise | Metagame | GAME DEVELOPMENT BINGO (free square) | Best in Class | Multi year Platform |
| SWOT Analysis | Razor X | Monetize | Mobile Integration | Next Gen! |
| Massively Single Player | Sticky | Metrics Based... | Emergent Gameplay | Align |
| Massively Single Player | RIF Event | Best in Class | Celebrate Success | Multi year Platform |
| User Promise | Experiential Goals | Metrics Based... | Mobile Integration | Emergent Gameplay |
| Next Gen! | Dailies | GAME DEVELOPMENT BINGO (free square) | Monetize | Make it Pop! |
| Crossmedia | Infocasting Strategy | Sticky | Drink the Kool-aid | Align |
| Aspirational | Smartglass | Micro Transaction | SWOT Analysis | Razor X |