| Emergent Gameplay | Smartglass | Experiential Goals | Infocasting Strategy | Multi year Platform |
| User Story | Dailies | SWOT Analysis | Align | Cloud Based |
| Sticky | User Promise | GAME DEVELOPMENT BINGO (free square) | RIF Event | Monetize |
| Mobile Integration | Metrics Based... | Micro Transaction | Next Gen! | Aspirational |
| Razor X | Metagame | Drink the Kool-aid | Massively Single Player | Best in Class |
| Emergent Gameplay | Metagame | Massively Single Player | Micro Transaction | Next Gen! |
| Best in Class | Crossmedia | Mobile Integration | Aspirational | Monetize |
| Sticky | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Celebrate Success |
| Align | Metrics Based... | Drink the Kool-aid | User Promise | RIF Event |
| Razor X | Cloud Based | SWOT Analysis | Infocasting Strategy | Make it Pop! |