| Massively Single Player | Mobile Integration | Metagame | Drink the Kool-aid | Micro Transaction |
| Aspirational | Experiential Goals | Emergent Gameplay | Next Gen! | Align |
| Dailies | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Infocasting Strategy |
| User Promise | User Story | Razor X | Cloud Based | Monetize |
| Make it Pop! | Best in Class | Crossmedia | SWOT Analysis | Multi year Platform |
| Sticky | Razor X | Drink the Kool-aid | Align | Smartglass |
| Multi year Platform | User Promise | User Story | Metrics Based... | Dailies |
| Massively Single Player | RIF Event | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Micro Transaction |
| SWOT Analysis | Next Gen! | Celebrate Success | Infocasting Strategy | Best in Class |
| Emergent Gameplay | Metagame | Mobile Integration | Cloud Based | Aspirational |