| Sticky | Dailies | Cloud Based | Smartglass | Metrics Based... |
| Best in Class | Mobile Integration | Multi year Platform | Aspirational | Razor X |
| SWOT Analysis | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Next Gen! |
| User Promise | Metagame | RIF Event | Emergent Gameplay | Crossmedia |
| Make it Pop! | Align | Micro Transaction | User Story | Monetize |
| Metrics Based... | Smartglass | Razor X | User Promise | Cloud Based |
| Metagame | Micro Transaction | Mobile Integration | Sticky | Best in Class |
| Dailies | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Massively Single Player |
| Align | SWOT Analysis | Aspirational | Drink the Kool-aid | RIF Event |
| Emergent Gameplay | Make it Pop! | Multi year Platform | User Story | Next Gen! |