| Sticky | Next Gen! | Dailies | Drink the Kool-aid | Multi year Platform |
| Metrics Based... | Razor X | Align | Celebrate Success | Cloud Based |
| Make it Pop! | Best in Class | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | RIF Event |
| Infocasting Strategy | Experiential Goals | Micro Transaction | Monetize | Metagame |
| User Promise | SWOT Analysis | Emergent Gameplay | User Story | Crossmedia |
| Razor X | Emergent Gameplay | Micro Transaction | Metagame | Experiential Goals |
| Massively Single Player | Monetize | SWOT Analysis | Sticky | User Promise |
| Drink the Kool-aid | Next Gen! | GAME DEVELOPMENT BINGO (free square) | User Story | Make it Pop! |
| Multi year Platform | Infocasting Strategy | Align | Aspirational | Crossmedia |
| Best in Class | Mobile Integration | Cloud Based | Celebrate Success | Smartglass |