| Monetize | Sticky | Celebrate Success | Razor X | Mobile Integration |
| Crossmedia | Cloud Based | Aspirational | Massively Single Player | SWOT Analysis |
| Drink the Kool-aid | Align | GAME DEVELOPMENT BINGO (free square) | Smartglass | Experiential Goals |
| Emergent Gameplay | User Promise | User Story | Dailies | Next Gen! |
| Multi year Platform | RIF Event | Metagame | Best in Class | Micro Transaction |
| Infocasting Strategy | Cloud Based | Dailies | Celebrate Success | Sticky |
| Micro Transaction | User Promise | Mobile Integration | Metagame | Smartglass |
| User Story | Aspirational | GAME DEVELOPMENT BINGO (free square) | Razor X | Monetize |
| Make it Pop! | Experiential Goals | Metrics Based... | Drink the Kool-aid | SWOT Analysis |
| Align | Best in Class | Multi year Platform | Crossmedia | Massively Single Player |