| Smartglass | Micro Transaction | Drink the Kool-aid | User Story | Metagame |
| Sticky | RIF Event | Experiential Goals | Multi year Platform | Infocasting Strategy |
| Align | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Dailies | SWOT Analysis |
| Metrics Based... | Massively Single Player | Mobile Integration | Emergent Gameplay | Monetize |
| Make it Pop! | Celebrate Success | Best in Class | Aspirational | User Promise |
| Drink the Kool-aid | Metrics Based... | Experiential Goals | Massively Single Player | Smartglass |
| Multi year Platform | SWOT Analysis | User Promise | Emergent Gameplay | User Story |
| Best in Class | Aspirational | GAME DEVELOPMENT BINGO (free square) | Razor X | Metagame |
| Mobile Integration | Make it Pop! | Celebrate Success | Infocasting Strategy | Monetize |
| Sticky | Align | Next Gen! | Cloud Based | Micro Transaction |