| Infocasting Strategy | User Story | Cloud Based | Mobile Integration | Experiential Goals |
| Dailies | User Promise | Celebrate Success | Metrics Based... | SWOT Analysis |
| Aspirational | Metagame | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Micro Transaction |
| Massively Single Player | Best in Class | Next Gen! | Make it Pop! | Razor X |
| Smartglass | Align | Sticky | RIF Event | Monetize |
| Massively Single Player | Align | Drink the Kool-aid | Crossmedia | Sticky |
| Metrics Based... | Multi year Platform | Dailies | Micro Transaction | Infocasting Strategy |
| Metagame | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Razor X | Celebrate Success |
| Next Gen! | Aspirational | RIF Event | Monetize | Best in Class |
| Make it Pop! | Experiential Goals | User Promise | SWOT Analysis | Cloud Based |