| Razor X | Sticky | Metrics Based... | User Story | Emergent Gameplay |
| Multi year Platform | Aspirational | Best in Class | User Promise | Crossmedia |
| Experiential Goals | Monetize | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Metagame |
| Massively Single Player | Celebrate Success | Infocasting Strategy | Smartglass | Cloud Based |
| Mobile Integration | Align | Micro Transaction | Dailies | RIF Event |
| Metagame | Experiential Goals | Dailies | Aspirational | Multi year Platform |
| Emergent Gameplay | Smartglass | Sticky | Infocasting Strategy | User Story |
| Monetize | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Razor X | Metrics Based... |
| User Promise | Best in Class | Crossmedia | SWOT Analysis | RIF Event |
| Cloud Based | Mobile Integration | Celebrate Success | Micro Transaction | Next Gen! |