| Celebrate Success | Align | Best in Class | Micro Transaction | User Promise |
| SWOT Analysis | Monetize | Sticky | Make it Pop! | Massively Single Player |
| Multi year Platform | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | RIF Event | Crossmedia |
| Cloud Based | Smartglass | User Story | Drink the Kool-aid | Experiential Goals |
| Next Gen! | Aspirational | Dailies | Metrics Based... | Emergent Gameplay |
| Mobile Integration | Crossmedia | User Promise | SWOT Analysis | Best in Class |
| Metagame | Make it Pop! | Celebrate Success | Micro Transaction | Multi year Platform |
| Experiential Goals | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Dailies | Align |
| User Story | Metrics Based... | Next Gen! | Cloud Based | Sticky |
| Drink the Kool-aid | Razor X | RIF Event | Emergent Gameplay | Monetize |