| Drink the Kool-aid | Cloud Based | Monetize | Best in Class | Infocasting Strategy |
| Experiential Goals | Micro Transaction | SWOT Analysis | Crossmedia | Mobile Integration |
| Multi year Platform | Smartglass | GAME DEVELOPMENT BINGO (free square) | Aspirational | Celebrate Success |
| Make it Pop! | Dailies | Align | Razor X | RIF Event |
| Metrics Based... | Emergent Gameplay | Massively Single Player | Next Gen! | User Promise |
| Emergent Gameplay | Mobile Integration | Infocasting Strategy | Next Gen! | Monetize |
| User Promise | User Story | Multi year Platform | Sticky | Metrics Based... |
| Align | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Best in Class |
| Micro Transaction | Metagame | Cloud Based | Aspirational | SWOT Analysis |
| Razor X | Smartglass | RIF Event | Dailies | Drink the Kool-aid |