| SWOT Analysis | Drink the Kool-aid | Align | Massively Single Player | Aspirational |
| Monetize | Dailies | Cloud Based | Emergent Gameplay | Infocasting Strategy |
| Sticky | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Best in Class |
| Metrics Based... | Celebrate Success | Crossmedia | Micro Transaction | Next Gen! |
| Experiential Goals | User Promise | Multi year Platform | Razor X | Metagame |
| Best in Class | Infocasting Strategy | Align | Metrics Based... | Next Gen! |
| Micro Transaction | Crossmedia | User Promise | Metagame | Cloud Based |
| Celebrate Success | Dailies | GAME DEVELOPMENT BINGO (free square) | Monetize | Experiential Goals |
| Drink the Kool-aid | Sticky | Make it Pop! | RIF Event | Aspirational |
| Mobile Integration | Emergent Gameplay | Multi year Platform | Smartglass | SWOT Analysis |