| RIF Event | User Promise | Aspirational | Mobile Integration | Make it Pop! |
| Sticky | User Story | Razor X | Next Gen! | Smartglass |
| Cloud Based | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Monetize | Dailies |
| Massively Single Player | Multi year Platform | Celebrate Success | Metagame | Experiential Goals |
| Infocasting Strategy | Drink the Kool-aid | Micro Transaction | SWOT Analysis | Best in Class |
| Drink the Kool-aid | User Story | Celebrate Success | Aspirational | SWOT Analysis |
| Multi year Platform | Best in Class | Crossmedia | Dailies | Sticky |
| Next Gen! | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Experiential Goals |
| Infocasting Strategy | RIF Event | Metagame | Monetize | Smartglass |
| User Promise | Razor X | Make it Pop! | Mobile Integration | Align |