| SWOT Analysis | Smartglass | Crossmedia | Drink the Kool-aid | Razor X |
| Mobile Integration | Metagame | Dailies | Make it Pop! | RIF Event |
| Massively Single Player | Sticky | GAME DEVELOPMENT BINGO (free square) | Monetize | Align |
| Best in Class | Aspirational | Infocasting Strategy | Multi year Platform | User Story |
| Emergent Gameplay | Metrics Based... | Experiential Goals | Next Gen! | Cloud Based |
| Infocasting Strategy | User Promise | Crossmedia | Metagame | Monetize |
| Make it Pop! | Massively Single Player | Drink the Kool-aid | Sticky | Emergent Gameplay |
| Razor X | Align | GAME DEVELOPMENT BINGO (free square) | Aspirational | Mobile Integration |
| Best in Class | Dailies | Celebrate Success | SWOT Analysis | Multi year Platform |
| Metrics Based... | User Story | RIF Event | Cloud Based | Micro Transaction |