| Make it Pop! | Infocasting Strategy | Drink the Kool-aid | Align | Next Gen! |
| Metagame | Cloud Based | User Promise | Best in Class | Multi year Platform |
| Massively Single Player | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Sticky | Smartglass |
| Razor X | Dailies | SWOT Analysis | Aspirational | Mobile Integration |
| Emergent Gameplay | Monetize | RIF Event | Metrics Based... | User Story |
| Mobile Integration | Infocasting Strategy | Multi year Platform | Razor X | Monetize |
| SWOT Analysis | Smartglass | Cloud Based | Align | Emergent Gameplay |
| Massively Single Player | Best in Class | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | User Story |
| Next Gen! | RIF Event | Aspirational | Metagame | Crossmedia |
| Experiential Goals | Sticky | Dailies | Micro Transaction | Drink the Kool-aid |