| User Story | Cloud Based | Razor X | Mobile Integration | Metagame |
| Next Gen! | RIF Event | Infocasting Strategy | Micro Transaction | Experiential Goals |
| User Promise | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | SWOT Analysis |
| Drink the Kool-aid | Multi year Platform | Smartglass | Dailies | Metrics Based... |
| Make it Pop! | Emergent Gameplay | Align | Best in Class | Sticky |
| Multi year Platform | Infocasting Strategy | Metagame | RIF Event | Cloud Based |
| Experiential Goals | Mobile Integration | Aspirational | Make it Pop! | Sticky |
| User Promise | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Celebrate Success |
| Metrics Based... | Smartglass | Best in Class | User Story | Razor X |
| Next Gen! | SWOT Analysis | Crossmedia | Dailies | Emergent Gameplay |