| Razor X | Dailies | Align | Make it Pop! | Crossmedia |
| Celebrate Success | SWOT Analysis | Experiential Goals | Best in Class | Micro Transaction |
| Aspirational | Monetize | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | RIF Event |
| Infocasting Strategy | Smartglass | Massively Single Player | Metagame | Mobile Integration |
| Drink the Kool-aid | Sticky | User Promise | Cloud Based | Multi year Platform |
| Smartglass | User Story | Sticky | Celebrate Success | Align |
| Metagame | Crossmedia | Monetize | Cloud Based | Aspirational |
| Metrics Based... | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | User Promise | Razor X |
| Infocasting Strategy | RIF Event | Mobile Integration | Best in Class | Make it Pop! |
| Micro Transaction | Drink the Kool-aid | Dailies | Emergent Gameplay | Experiential Goals |