| Massively Single Player | Smartglass | Mobile Integration | Experiential Goals | RIF Event |
| User Story | Drink the Kool-aid | User Promise | Metrics Based... | Align |
| Make it Pop! | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Micro Transaction |
| SWOT Analysis | Crossmedia | Aspirational | Dailies | Celebrate Success |
| Multi year Platform | Emergent Gameplay | Best in Class | Razor X | Cloud Based |
| Align | User Story | Massively Single Player | Razor X | RIF Event |
| Aspirational | Crossmedia | Next Gen! | Smartglass | User Promise |
| Sticky | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Dailies |
| Cloud Based | Infocasting Strategy | Micro Transaction | Mobile Integration | SWOT Analysis |
| Metagame | Best in Class | Drink the Kool-aid | Multi year Platform | Experiential Goals |