| Mobile Integration | Aspirational | Monetize | Multi year Platform | Cloud Based |
| RIF Event | Dailies | Infocasting Strategy | Make it Pop! | Metagame |
| Align | Best in Class | GAME DEVELOPMENT BINGO (free square) | User Promise | Razor X |
| SWOT Analysis | Drink the Kool-aid | User Story | Crossmedia | Celebrate Success |
| Experiential Goals | Micro Transaction | Smartglass | Emergent Gameplay | Massively Single Player |
| Emergent Gameplay | Aspirational | User Story | Sticky | Razor X |
| RIF Event | Multi year Platform | Celebrate Success | Massively Single Player | Crossmedia |
| Mobile Integration | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Drink the Kool-aid |
| Smartglass | Next Gen! | Micro Transaction | Metagame | User Promise |
| Metrics Based... | SWOT Analysis | Align | Best in Class | Monetize |