| Cloud Based | Metagame | Massively Single Player | User Promise | Best in Class |
| Sticky | User Story | Razor X | Multi year Platform | Drink the Kool-aid |
| RIF Event | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Dailies |
| Micro Transaction | Align | Monetize | Crossmedia | Smartglass |
| Metrics Based... | Aspirational | Celebrate Success | Mobile Integration | SWOT Analysis |
| Next Gen! | User Story | Dailies | Experiential Goals | Make it Pop! |
| Infocasting Strategy | Drink the Kool-aid | Metrics Based... | Massively Single Player | Monetize |
| Celebrate Success | Aspirational | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | RIF Event |
| Emergent Gameplay | Smartglass | Mobile Integration | Razor X | User Promise |
| Sticky | Align | Metagame | Best in Class | Micro Transaction |