| Cloud Based | Aspirational | Massively Single Player | Dailies | Experiential Goals |
| Next Gen! | Sticky | Metrics Based... | Smartglass | Emergent Gameplay |
| Celebrate Success | Razor X | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | User Promise |
| RIF Event | Infocasting Strategy | User Story | Micro Transaction | Multi year Platform |
| Mobile Integration | Metagame | Crossmedia | SWOT Analysis | Monetize |
| Aspirational | Mobile Integration | Best in Class | Make it Pop! | Cloud Based |
| Monetize | Next Gen! | Metagame | Massively Single Player | User Story |
| Experiential Goals | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Sticky | Drink the Kool-aid |
| Infocasting Strategy | Razor X | Align | Micro Transaction | Smartglass |
| Celebrate Success | Multi year Platform | Crossmedia | Emergent Gameplay | RIF Event |