| Celebrate Success | RIF Event | Razor X | SWOT Analysis | Micro Transaction |
| Drink the Kool-aid | Multi year Platform | Infocasting Strategy | User Story | User Promise |
| Cloud Based | Sticky | GAME DEVELOPMENT BINGO (free square) | Metagame | Dailies |
| Align | Emergent Gameplay | Make it Pop! | Next Gen! | Monetize |
| Massively Single Player | Experiential Goals | Best in Class | Aspirational | Mobile Integration |
| Experiential Goals | Metagame | User Promise | Best in Class | Aspirational |
| User Story | Razor X | Multi year Platform | Micro Transaction | Celebrate Success |
| SWOT Analysis | Monetize | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Massively Single Player |
| Align | Smartglass | Infocasting Strategy | Dailies | Next Gen! |
| RIF Event | Emergent Gameplay | Drink the Kool-aid | Make it Pop! | Crossmedia |