| User Story | Experiential Goals | Micro Transaction | Metrics Based... | Mobile Integration |
| Crossmedia | Best in Class | Sticky | Multi year Platform | Smartglass |
| Metagame | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Drink the Kool-aid |
| Next Gen! | Aspirational | RIF Event | Massively Single Player | Monetize |
| Emergent Gameplay | Razor X | SWOT Analysis | Align | Dailies |
| Next Gen! | Cloud Based | Crossmedia | Emergent Gameplay | SWOT Analysis |
| Razor X | Best in Class | Metrics Based... | Make it Pop! | RIF Event |
| Aspirational | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Metagame | Smartglass |
| Massively Single Player | Multi year Platform | Dailies | Micro Transaction | Celebrate Success |
| Drink the Kool-aid | Align | User Promise | Infocasting Strategy | User Story |