| Massively Single Player | Aspirational | Smartglass | Best in Class | Experiential Goals |
| Dailies | Cloud Based | Crossmedia | Sticky | Infocasting Strategy |
| Drink the Kool-aid | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | User Promise | Emergent Gameplay |
| RIF Event | Next Gen! | Multi year Platform | Celebrate Success | Mobile Integration |
| User Story | Align | Razor X | Micro Transaction | SWOT Analysis |
| Infocasting Strategy | Monetize | Aspirational | Mobile Integration | Sticky |
| Emergent Gameplay | Celebrate Success | RIF Event | Drink the Kool-aid | SWOT Analysis |
| Dailies | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Best in Class |
| Next Gen! | Multi year Platform | Crossmedia | User Story | Metrics Based... |
| User Promise | Razor X | Micro Transaction | Metagame | Make it Pop! |