| SWOT Analysis | User Promise | Drink the Kool-aid | Aspirational | Razor X |
| RIF Event | Infocasting Strategy | Align | Smartglass | Next Gen! |
| Metagame | Monetize | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Sticky |
| User Story | Best in Class | Massively Single Player | Cloud Based | Multi year Platform |
| Emergent Gameplay | Make it Pop! | Metrics Based... | Crossmedia | Mobile Integration |
| Smartglass | Metrics Based... | Razor X | Drink the Kool-aid | Experiential Goals |
| RIF Event | Micro Transaction | Metagame | Aspirational | Mobile Integration |
| Emergent Gameplay | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Best in Class |
| Make it Pop! | User Promise | SWOT Analysis | Celebrate Success | Crossmedia |
| Infocasting Strategy | Monetize | Align | Multi year Platform | Dailies |