| Next Gen! | Cloud Based | Smartglass | Aspirational | Razor X |
| Micro Transaction | Celebrate Success | Emergent Gameplay | Mobile Integration | Monetize |
| Metrics Based... | Best in Class | GAME DEVELOPMENT BINGO (free square) | Metagame | Dailies |
| User Promise | Crossmedia | Align | User Story | Infocasting Strategy |
| Drink the Kool-aid | Experiential Goals | RIF Event | Multi year Platform | Sticky |
| Aspirational | User Promise | Emergent Gameplay | Align | Razor X |
| Metrics Based... | Micro Transaction | RIF Event | Best in Class | User Story |
| Metagame | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Monetize | Celebrate Success |
| SWOT Analysis | Infocasting Strategy | Cloud Based | Multi year Platform | Dailies |
| Sticky | Experiential Goals | Smartglass | Drink the Kool-aid | Massively Single Player |