| Infocasting Strategy | User Story | Razor X | Crossmedia | RIF Event |
| Experiential Goals | Metagame | Sticky | SWOT Analysis | Smartglass |
| Aspirational | User Promise | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Monetize |
| Best in Class | Massively Single Player | Micro Transaction | Drink the Kool-aid | Multi year Platform |
| Mobile Integration | Celebrate Success | Metrics Based... | Make it Pop! | Cloud Based |
| Align | Cloud Based | User Story | Metrics Based... | Next Gen! |
| Crossmedia | Experiential Goals | Infocasting Strategy | Aspirational | Massively Single Player |
| Smartglass | Sticky | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Micro Transaction |
| User Promise | Emergent Gameplay | SWOT Analysis | Celebrate Success | Best in Class |
| Mobile Integration | Drink the Kool-aid | Make it Pop! | Dailies | Razor X |