| Align | Next Gen! | Micro Transaction | Make it Pop! | Sticky |
| User Promise | Monetize | Mobile Integration | Razor X | Massively Single Player |
| Multi year Platform | User Story | GAME DEVELOPMENT BINGO (free square) | Aspirational | Drink the Kool-aid |
| Crossmedia | Metagame | Metrics Based... | Infocasting Strategy | Cloud Based |
| Emergent Gameplay | Celebrate Success | Dailies | Best in Class | RIF Event |
| Metrics Based... | Smartglass | User Promise | Align | Sticky |
| Experiential Goals | SWOT Analysis | Razor X | Best in Class | RIF Event |
| Metagame | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Drink the Kool-aid |
| Celebrate Success | Aspirational | Monetize | Micro Transaction | Crossmedia |
| Massively Single Player | Infocasting Strategy | Cloud Based | Multi year Platform | User Story |