| Aspirational | Razor X | User Promise | Smartglass | Make it Pop! |
| Align | User Story | Dailies | Crossmedia | Best in Class |
| Drink the Kool-aid | Cloud Based | GAME DEVELOPMENT BINGO (free square) | RIF Event | Multi year Platform |
| Sticky | Infocasting Strategy | Experiential Goals | Emergent Gameplay | Monetize |
| Metrics Based... | Massively Single Player | Celebrate Success | Metagame | SWOT Analysis |
| Dailies | SWOT Analysis | Experiential Goals | Celebrate Success | Monetize |
| User Promise | Mobile Integration | Razor X | Make it Pop! | Sticky |
| Emergent Gameplay | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Smartglass |
| Best in Class | Multi year Platform | Micro Transaction | Crossmedia | Metrics Based... |
| RIF Event | Align | Cloud Based | Drink the Kool-aid | Infocasting Strategy |