| Next Gen! | Massively Single Player | Crossmedia | Multi year Platform | Dailies |
| Make it Pop! | Drink the Kool-aid | Mobile Integration | Celebrate Success | Align |
| SWOT Analysis | Aspirational | GAME DEVELOPMENT BINGO (free square) | Monetize | Smartglass |
| Infocasting Strategy | RIF Event | Sticky | Metagame | User Story |
| Razor X | Cloud Based | Best in Class | Emergent Gameplay | Micro Transaction |
| Multi year Platform | Micro Transaction | Mobile Integration | Celebrate Success | Experiential Goals |
| Next Gen! | User Story | Dailies | Crossmedia | Infocasting Strategy |
| Aspirational | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Cloud Based |
| Metrics Based... | Sticky | Metagame | Smartglass | Make it Pop! |
| Align | Razor X | RIF Event | Monetize | Emergent Gameplay |