| SWOT Analysis | Dailies | User Story | Sticky | Aspirational |
| Emergent Gameplay | Micro Transaction | Experiential Goals | RIF Event | Make it Pop! |
| Multi year Platform | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Metagame | Mobile Integration |
| Smartglass | Razor X | Monetize | Infocasting Strategy | Massively Single Player |
| Align | Next Gen! | User Promise | Metrics Based... | Cloud Based |
| Micro Transaction | Aspirational | Best in Class | Razor X | Metagame |
| Metrics Based... | User Story | Celebrate Success | RIF Event | Align |
| Emergent Gameplay | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Cloud Based |
| Smartglass | Multi year Platform | User Promise | Dailies | Drink the Kool-aid |
| Next Gen! | Crossmedia | SWOT Analysis | Monetize | Sticky |