| Smartglass | Experiential Goals | Emergent Gameplay | Drink the Kool-aid | Best in Class |
| Make it Pop! | Crossmedia | Align | Aspirational | User Story |
| Sticky | Monetize | GAME DEVELOPMENT BINGO (free square) | Razor X | Massively Single Player |
| RIF Event | Metagame | Multi year Platform | Next Gen! | Mobile Integration |
| Micro Transaction | User Promise | Cloud Based | SWOT Analysis | Dailies |
| Crossmedia | Sticky | Make it Pop! | Cloud Based | Experiential Goals |
| Razor X | Dailies | User Story | RIF Event | Metagame |
| Monetize | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Best in Class |
| Infocasting Strategy | SWOT Analysis | Mobile Integration | Celebrate Success | Aspirational |
| Micro Transaction | User Promise | Massively Single Player | Smartglass | Drink the Kool-aid |