| Massively Single Player | Micro Transaction | Celebrate Success | Dailies | SWOT Analysis |
| Next Gen! | Metagame | Razor X | User Promise | Monetize |
| Multi year Platform | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Metrics Based... |
| Sticky | User Story | Best in Class | Smartglass | Cloud Based |
| RIF Event | Align | Crossmedia | Drink the Kool-aid | Aspirational |
| Metagame | Drink the Kool-aid | RIF Event | Metrics Based... | Multi year Platform |
| Next Gen! | Micro Transaction | User Story | Experiential Goals | Aspirational |
| Best in Class | Monetize | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Make it Pop! |
| SWOT Analysis | User Promise | Dailies | Crossmedia | Infocasting Strategy |
| Smartglass | Mobile Integration | Sticky | Emergent Gameplay | Cloud Based |