| Mobile Integration | Multi year Platform | Infocasting Strategy | Smartglass | Micro Transaction |
| Celebrate Success | Razor X | SWOT Analysis | RIF Event | Aspirational |
| Next Gen! | Monetize | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Crossmedia |
| Best in Class | Make it Pop! | Dailies | User Promise | Cloud Based |
| Align | Metrics Based... | Emergent Gameplay | Massively Single Player | User Story |
| SWOT Analysis | Mobile Integration | Drink the Kool-aid | User Promise | Massively Single Player |
| Razor X | Emergent Gameplay | Align | Multi year Platform | Micro Transaction |
| Metrics Based... | RIF Event | GAME DEVELOPMENT BINGO (free square) | Best in Class | Sticky |
| Monetize | Aspirational | Experiential Goals | Cloud Based | Make it Pop! |
| Celebrate Success | Crossmedia | Infocasting Strategy | Metagame | Next Gen! |