| Micro Transaction | Metrics Based... | Experiential Goals | Sticky | User Story |
| Best in Class | Next Gen! | Align | Cloud Based | Mobile Integration |
| Razor X | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Massively Single Player |
| Drink the Kool-aid | Dailies | Make it Pop! | Emergent Gameplay | SWOT Analysis |
| Metagame | RIF Event | Monetize | User Promise | Aspirational |
| Cloud Based | Best in Class | Micro Transaction | Align | Drink the Kool-aid |
| Experiential Goals | Metrics Based... | Massively Single Player | Dailies | Smartglass |
| Aspirational | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Metagame | Monetize |
| Make it Pop! | Multi year Platform | Sticky | User Promise | Razor X |
| Infocasting Strategy | SWOT Analysis | Crossmedia | Emergent Gameplay | RIF Event |