| Multi year Platform | Sticky | Metagame | Monetize | Massively Single Player |
| Drink the Kool-aid | Crossmedia | Metrics Based... | User Story | Aspirational |
| Best in Class | RIF Event | GAME DEVELOPMENT BINGO (free square) | Smartglass | Experiential Goals |
| Cloud Based | User Promise | Emergent Gameplay | Micro Transaction | Celebrate Success |
| Dailies | SWOT Analysis | Infocasting Strategy | Mobile Integration | Align |
| Cloud Based | Massively Single Player | Aspirational | Crossmedia | Mobile Integration |
| Make it Pop! | Dailies | SWOT Analysis | Smartglass | Best in Class |
| Infocasting Strategy | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | RIF Event | Experiential Goals |
| Micro Transaction | Sticky | User Story | Next Gen! | Celebrate Success |
| Metagame | User Promise | Drink the Kool-aid | Align | Razor X |