| User Promise | Multi year Platform | Smartglass | Aspirational | Crossmedia |
| Make it Pop! | Best in Class | Metrics Based... | Infocasting Strategy | Drink the Kool-aid |
| RIF Event | Dailies | GAME DEVELOPMENT BINGO (free square) | Align | Celebrate Success |
| User Story | Sticky | Experiential Goals | Metagame | SWOT Analysis |
| Emergent Gameplay | Next Gen! | Monetize | Cloud Based | Massively Single Player |
| Monetize | Metagame | Align | Metrics Based... | Cloud Based |
| Dailies | User Story | Aspirational | Razor X | Make it Pop! |
| Emergent Gameplay | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Multi year Platform |
| Sticky | Best in Class | Smartglass | Mobile Integration | Crossmedia |
| RIF Event | Micro Transaction | User Promise | SWOT Analysis | Drink the Kool-aid |