| Razor X | Drink the Kool-aid | Massively Single Player | Monetize | Infocasting Strategy |
| User Promise | Cloud Based | Experiential Goals | Aspirational | Emergent Gameplay |
| User Story | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Dailies |
| Metrics Based... | Next Gen! | SWOT Analysis | Celebrate Success | Sticky |
| Crossmedia | Align | Smartglass | Best in Class | Make it Pop! |
| Massively Single Player | Emergent Gameplay | Sticky | User Story | Smartglass |
| Infocasting Strategy | Next Gen! | Multi year Platform | Align | Dailies |
| Make it Pop! | Metagame | GAME DEVELOPMENT BINGO (free square) | User Promise | Mobile Integration |
| Best in Class | RIF Event | Micro Transaction | Aspirational | Drink the Kool-aid |
| Cloud Based | Monetize | Razor X | SWOT Analysis | Experiential Goals |