| Make it Pop! | Drink the Kool-aid | Metrics Based... | User Story | Next Gen! |
| Aspirational | Multi year Platform | Monetize | SWOT Analysis | Celebrate Success |
| Mobile Integration | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Emergent Gameplay |
| Best in Class | Experiential Goals | Razor X | Metagame | RIF Event |
| Cloud Based | User Promise | Crossmedia | Dailies | Smartglass |
| RIF Event | Dailies | Mobile Integration | Cloud Based | Metagame |
| Emergent Gameplay | Sticky | User Promise | Experiential Goals | Multi year Platform |
| Aspirational | Razor X | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | SWOT Analysis |
| Celebrate Success | Crossmedia | Infocasting Strategy | Make it Pop! | Drink the Kool-aid |
| Monetize | User Story | Best in Class | Next Gen! | Micro Transaction |