| Dailies | Emergent Gameplay | Infocasting Strategy | SWOT Analysis | Drink the Kool-aid |
| RIF Event | Mobile Integration | User Story | Metagame | Sticky |
| Best in Class | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Make it Pop! |
| Experiential Goals | Massively Single Player | Smartglass | Micro Transaction | User Promise |
| Aspirational | Next Gen! | Multi year Platform | Crossmedia | Monetize |
| Experiential Goals | Make it Pop! | Monetize | Multi year Platform | Smartglass |
| User Promise | Massively Single Player | Sticky | User Story | SWOT Analysis |
| Crossmedia | Metagame | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Aspirational |
| Next Gen! | Metrics Based... | Razor X | Emergent Gameplay | Best in Class |
| Align | Micro Transaction | Dailies | Cloud Based | Infocasting Strategy |