| Celebrate Success | Micro Transaction | Align | Massively Single Player | RIF Event |
| Infocasting Strategy | Dailies | Mobile Integration | Metrics Based... | Next Gen! |
| Emergent Gameplay | Metagame | GAME DEVELOPMENT BINGO (free square) | Best in Class | Razor X |
| Sticky | Crossmedia | SWOT Analysis | Drink the Kool-aid | Smartglass |
| Aspirational | Monetize | Experiential Goals | User Story | Multi year Platform |
| Micro Transaction | User Story | Dailies | Metagame | Crossmedia |
| Next Gen! | User Promise | Align | Smartglass | Experiential Goals |
| Metrics Based... | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | RIF Event |
| Emergent Gameplay | Mobile Integration | Aspirational | Best in Class | SWOT Analysis |
| Sticky | Monetize | Cloud Based | Infocasting Strategy | Celebrate Success |