| User Story | Multi year Platform | Aspirational | Smartglass | Next Gen! |
| SWOT Analysis | Experiential Goals | Metrics Based... | Mobile Integration | Dailies |
| User Promise | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Monetize | Metagame |
| Best in Class | Micro Transaction | Crossmedia | Align | Drink the Kool-aid |
| Celebrate Success | Cloud Based | Sticky | Razor X | Massively Single Player |
| Cloud Based | User Promise | Celebrate Success | Aspirational | Micro Transaction |
| Metagame | User Story | Align | Crossmedia | Sticky |
| Next Gen! | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | RIF Event |
| SWOT Analysis | Best in Class | Massively Single Player | Monetize | Razor X |
| Metrics Based... | Drink the Kool-aid | Smartglass | Experiential Goals | Multi year Platform |