| Align | Experiential Goals | Multi year Platform | Best in Class | Crossmedia |
| User Promise | SWOT Analysis | RIF Event | Razor X | Metrics Based... |
| Mobile Integration | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Infocasting Strategy |
| Smartglass | User Story | Monetize | Massively Single Player | Metagame |
| Emergent Gameplay | Aspirational | Dailies | Cloud Based | Micro Transaction |
| Micro Transaction | SWOT Analysis | Smartglass | RIF Event | Emergent Gameplay |
| User Story | Dailies | Crossmedia | Best in Class | Infocasting Strategy |
| Razor X | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Align |
| Next Gen! | Massively Single Player | Aspirational | Multi year Platform | Experiential Goals |
| Monetize | Drink the Kool-aid | Sticky | User Promise | Mobile Integration |