| Experiential Goals | RIF Event | Micro Transaction | Crossmedia | Sticky |
| User Story | Smartglass | Mobile Integration | Celebrate Success | Aspirational |
| Emergent Gameplay | Align | GAME DEVELOPMENT BINGO (free square) | Best in Class | Metrics Based... |
| Dailies | User Promise | Massively Single Player | Razor X | Multi year Platform |
| Monetize | Infocasting Strategy | Make it Pop! | Next Gen! | Cloud Based |
| Cloud Based | Micro Transaction | Dailies | User Story | Aspirational |
| Make it Pop! | Razor X | Celebrate Success | SWOT Analysis | User Promise |
| Sticky | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Infocasting Strategy |
| Metagame | Best in Class | Monetize | Crossmedia | Smartglass |
| Massively Single Player | Experiential Goals | Multi year Platform | Metrics Based... | RIF Event |