| Smartglass | Micro Transaction | RIF Event | Multi year Platform | Crossmedia |
| Emergent Gameplay | Sticky | Razor X | Monetize | Make it Pop! |
| User Story | Next Gen! | GAME DEVELOPMENT BINGO (free square) | User Promise | Aspirational |
| Infocasting Strategy | Drink the Kool-aid | Best in Class | Experiential Goals | Metagame |
| SWOT Analysis | Cloud Based | Celebrate Success | Mobile Integration | Dailies |
| Next Gen! | Make it Pop! | Experiential Goals | Infocasting Strategy | Crossmedia |
| Razor X | User Story | Cloud Based | Mobile Integration | Smartglass |
| Dailies | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Sticky | Micro Transaction |
| Metrics Based... | Multi year Platform | Celebrate Success | Massively Single Player | Aspirational |
| Align | Emergent Gameplay | Metagame | RIF Event | Monetize |