| Crossmedia | Best in Class | RIF Event | Massively Single Player | User Story |
| Experiential Goals | Drink the Kool-aid | Smartglass | Metrics Based... | Metagame |
| Make it Pop! | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Aspirational |
| Razor X | Multi year Platform | SWOT Analysis | Dailies | Cloud Based |
| Mobile Integration | Monetize | User Promise | Infocasting Strategy | Emergent Gameplay |
| Cloud Based | SWOT Analysis | Drink the Kool-aid | Mobile Integration | RIF Event |
| Next Gen! | Massively Single Player | Smartglass | Make it Pop! | User Story |
| Multi year Platform | Razor X | GAME DEVELOPMENT BINGO (free square) | Metagame | Monetize |
| Micro Transaction | Crossmedia | Sticky | Dailies | Metrics Based... |
| User Promise | Infocasting Strategy | Aspirational | Celebrate Success | Best in Class |