| Align | Micro Transaction | Multi year Platform | Aspirational | Monetize |
| Sticky | Metrics Based... | Make it Pop! | Infocasting Strategy | User Story |
| Emergent Gameplay | Best in Class | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | RIF Event |
| Massively Single Player | Next Gen! | Cloud Based | Mobile Integration | Razor X |
| User Promise | Crossmedia | SWOT Analysis | Drink the Kool-aid | Experiential Goals |
| User Promise | User Story | Metrics Based... | Razor X | Celebrate Success |
| Mobile Integration | Sticky | Align | SWOT Analysis | Dailies |
| Metagame | RIF Event | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Cloud Based |
| Experiential Goals | Crossmedia | Multi year Platform | Aspirational | Best in Class |
| Massively Single Player | Next Gen! | Infocasting Strategy | Make it Pop! | Drink the Kool-aid |