| Mobile Integration | Metagame | Align | Multi year Platform | Aspirational |
| RIF Event | Next Gen! | Infocasting Strategy | Monetize | Drink the Kool-aid |
| Celebrate Success | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Dailies | Crossmedia |
| Cloud Based | Sticky | Micro Transaction | SWOT Analysis | Metrics Based... |
| Make it Pop! | Massively Single Player | Best in Class | User Story | Emergent Gameplay |
| Crossmedia | Emergent Gameplay | Monetize | Multi year Platform | Align |
| Metrics Based... | Make it Pop! | Cloud Based | User Promise | Mobile Integration |
| User Story | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Aspirational | Best in Class |
| SWOT Analysis | Dailies | Infocasting Strategy | Experiential Goals | Celebrate Success |
| Razor X | Smartglass | Micro Transaction | Sticky | RIF Event |