| SWOT Analysis | Razor X | Sticky | Aspirational | Cloud Based |
| Celebrate Success | User Promise | Micro Transaction | Align | User Story |
| Next Gen! | Metagame | GAME DEVELOPMENT BINGO (free square) | Best in Class | RIF Event |
| Smartglass | Crossmedia | Drink the Kool-aid | Multi year Platform | Experiential Goals |
| Monetize | Infocasting Strategy | Dailies | Mobile Integration | Massively Single Player |
| User Story | Sticky | Crossmedia | Next Gen! | Mobile Integration |
| Emergent Gameplay | User Promise | Dailies | Smartglass | Celebrate Success |
| SWOT Analysis | RIF Event | GAME DEVELOPMENT BINGO (free square) | Monetize | Massively Single Player |
| Razor X | Best in Class | Multi year Platform | Align | Micro Transaction |
| Metagame | Metrics Based... | Cloud Based | Experiential Goals | Infocasting Strategy |