| Best in Class | Multi year Platform | Dailies | Sticky | Infocasting Strategy |
| Emergent Gameplay | Crossmedia | Metagame | Razor X | Micro Transaction |
| SWOT Analysis | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Align | Aspirational |
| Mobile Integration | Metrics Based... | Celebrate Success | Cloud Based | User Story |
| Drink the Kool-aid | Next Gen! | Monetize | User Promise | RIF Event |
| Micro Transaction | Celebrate Success | Drink the Kool-aid | Dailies | Sticky |
| Monetize | Mobile Integration | SWOT Analysis | Cloud Based | Massively Single Player |
| Razor X | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Best in Class | Multi year Platform |
| RIF Event | Crossmedia | Next Gen! | Experiential Goals | Infocasting Strategy |
| User Promise | User Story | Smartglass | Make it Pop! | Align |