| Experiential Goals | Aspirational | Multi year Platform | SWOT Analysis | User Story |
| Mobile Integration | Monetize | Next Gen! | Make it Pop! | Align |
| Metrics Based... | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Sticky | Crossmedia |
| Best in Class | RIF Event | Dailies | Drink the Kool-aid | Metagame |
| Micro Transaction | Emergent Gameplay | Razor X | User Promise | Cloud Based |
| Drink the Kool-aid | Multi year Platform | Monetize | Best in Class | Celebrate Success |
| SWOT Analysis | Infocasting Strategy | Razor X | Make it Pop! | Experiential Goals |
| Cloud Based | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Next Gen! | User Promise |
| Align | RIF Event | Crossmedia | Dailies | Aspirational |
| Micro Transaction | Emergent Gameplay | Sticky | Smartglass | User Story |