| Smartglass | SWOT Analysis | Emergent Gameplay | Micro Transaction | RIF Event |
| Experiential Goals | Dailies | Celebrate Success | Best in Class | Sticky |
| Infocasting Strategy | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Next Gen! |
| User Promise | User Story | Metagame | Mobile Integration | Monetize |
| Razor X | Multi year Platform | Metrics Based... | Align | Drink the Kool-aid |
| Metrics Based... | Monetize | Mobile Integration | Best in Class | User Story |
| SWOT Analysis | Multi year Platform | Drink the Kool-aid | RIF Event | Massively Single Player |
| Sticky | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Razor X |
| Metagame | Cloud Based | Aspirational | Smartglass | Crossmedia |
| Align | Dailies | Make it Pop! | Celebrate Success | Emergent Gameplay |