| Align | Next Gen! | User Promise | Drink the Kool-aid | User Story |
| Dailies | Infocasting Strategy | Razor X | SWOT Analysis | Monetize |
| Crossmedia | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Cloud Based |
| Metrics Based... | Aspirational | RIF Event | Celebrate Success | Mobile Integration |
| Emergent Gameplay | Massively Single Player | Make it Pop! | Sticky | Smartglass |
| Massively Single Player | Next Gen! | Best in Class | Micro Transaction | Metagame |
| Crossmedia | Metrics Based... | Razor X | Dailies | Smartglass |
| Monetize | Sticky | GAME DEVELOPMENT BINGO (free square) | RIF Event | Experiential Goals |
| Mobile Integration | Cloud Based | Align | Aspirational | Multi year Platform |
| Celebrate Success | Drink the Kool-aid | Infocasting Strategy | SWOT Analysis | Make it Pop! |