| Drink the Kool-aid | Smartglass | Celebrate Success | Multi year Platform | User Promise |
| Metrics Based... | Cloud Based | Micro Transaction | Make it Pop! | Metagame |
| Best in Class | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Dailies | Aspirational |
| Experiential Goals | User Story | Sticky | Monetize | Align |
| RIF Event | Crossmedia | Emergent Gameplay | Infocasting Strategy | Next Gen! |
| Dailies | Celebrate Success | User Story | Razor X | Smartglass |
| Metagame | Aspirational | Massively Single Player | Make it Pop! | SWOT Analysis |
| Multi year Platform | Best in Class | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Metrics Based... |
| Emergent Gameplay | User Promise | Next Gen! | RIF Event | Drink the Kool-aid |
| Mobile Integration | Cloud Based | Infocasting Strategy | Align | Micro Transaction |