| Align | User Story | Best in Class | Infocasting Strategy | Sticky |
| Experiential Goals | Make it Pop! | Emergent Gameplay | Metagame | Micro Transaction |
| Celebrate Success | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Aspirational | Next Gen! |
| Cloud Based | User Promise | Monetize | RIF Event | Razor X |
| Metrics Based... | Multi year Platform | Mobile Integration | Smartglass | Massively Single Player |
| Multi year Platform | Cloud Based | Infocasting Strategy | Smartglass | RIF Event |
| Metrics Based... | Experiential Goals | Make it Pop! | User Promise | Crossmedia |
| Metagame | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Micro Transaction |
| Monetize | Dailies | Aspirational | Drink the Kool-aid | Massively Single Player |
| Align | Sticky | Emergent Gameplay | User Story | Celebrate Success |