| Best in Class | Multi year Platform | User Promise | SWOT Analysis | Razor X |
| Micro Transaction | Dailies | User Story | Mobile Integration | Smartglass |
| Aspirational | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Celebrate Success |
| RIF Event | Align | Next Gen! | Metagame | Infocasting Strategy |
| Make it Pop! | Crossmedia | Massively Single Player | Emergent Gameplay | Monetize |
| Cloud Based | Micro Transaction | Emergent Gameplay | User Story | Monetize |
| Make it Pop! | Align | Razor X | Experiential Goals | Multi year Platform |
| Metagame | RIF Event | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Massively Single Player |
| Smartglass | Metrics Based... | Best in Class | Mobile Integration | Dailies |
| Next Gen! | Celebrate Success | Sticky | Crossmedia | User Promise |