| Metagame | Align | Metrics Based... | Celebrate Success | Massively Single Player |
| Dailies | Emergent Gameplay | Experiential Goals | Mobile Integration | Best in Class |
| Cloud Based | Sticky | GAME DEVELOPMENT BINGO (free square) | Monetize | User Story |
| RIF Event | Aspirational | Smartglass | Crossmedia | Multi year Platform |
| SWOT Analysis | Next Gen! | User Promise | Drink the Kool-aid | Razor X |
| User Promise | RIF Event | Sticky | Celebrate Success | Mobile Integration |
| Make it Pop! | Drink the Kool-aid | Crossmedia | Emergent Gameplay | Best in Class |
| Multi year Platform | Metagame | GAME DEVELOPMENT BINGO (free square) | Aspirational | Smartglass |
| Experiential Goals | Infocasting Strategy | Razor X | Align | Micro Transaction |
| Cloud Based | User Story | SWOT Analysis | Dailies | Metrics Based... |