| Metrics Based... | Cloud Based | Smartglass | Emergent Gameplay | Massively Single Player |
| Monetize | SWOT Analysis | Infocasting Strategy | Next Gen! | Drink the Kool-aid |
| Best in Class | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | RIF Event | Crossmedia |
| Dailies | Aspirational | Celebrate Success | Experiential Goals | User Story |
| Sticky | User Promise | Micro Transaction | Make it Pop! | Align |
| Drink the Kool-aid | Smartglass | Mobile Integration | Monetize | Multi year Platform |
| Massively Single Player | Celebrate Success | RIF Event | Razor X | Sticky |
| Dailies | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Metagame | Experiential Goals |
| User Story | Infocasting Strategy | SWOT Analysis | Emergent Gameplay | Crossmedia |
| Aspirational | Cloud Based | Make it Pop! | Metrics Based... | Best in Class |