| Make it Pop! | Monetize | Aspirational | SWOT Analysis | Crossmedia |
| Micro Transaction | Align | Infocasting Strategy | Sticky | Smartglass |
| RIF Event | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | User Story | Best in Class |
| Drink the Kool-aid | Mobile Integration | Experiential Goals | User Promise | Next Gen! |
| Metrics Based... | Emergent Gameplay | Celebrate Success | Metagame | Cloud Based |
| Micro Transaction | Drink the Kool-aid | Make it Pop! | Multi year Platform | Mobile Integration |
| Celebrate Success | Razor X | Sticky | Best in Class | Aspirational |
| Metrics Based... | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | RIF Event |
| Monetize | Crossmedia | Metagame | Smartglass | Emergent Gameplay |
| User Story | Align | Next Gen! | User Promise | Dailies |