| User Story | User Promise | Crossmedia | Sticky | Massively Single Player |
| Dailies | Best in Class | Experiential Goals | Metrics Based... | Infocasting Strategy |
| Mobile Integration | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Aspirational | Multi year Platform |
| Drink the Kool-aid | Celebrate Success | Next Gen! | Emergent Gameplay | Align |
| RIF Event | Smartglass | Make it Pop! | Micro Transaction | Metagame |
| User Promise | Emergent Gameplay | Dailies | Metrics Based... | Aspirational |
| Align | Best in Class | Infocasting Strategy | Multi year Platform | Drink the Kool-aid |
| Smartglass | Razor X | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Cloud Based |
| Monetize | Mobile Integration | RIF Event | Metagame | Sticky |
| Celebrate Success | SWOT Analysis | Make it Pop! | User Story | Experiential Goals |