| SWOT Analysis | Crossmedia | Infocasting Strategy | Sticky | Smartglass |
| Massively Single Player | Celebrate Success | Drink the Kool-aid | Monetize | Metrics Based... |
| Experiential Goals | Dailies | GAME DEVELOPMENT BINGO (free square) | Best in Class | Multi year Platform |
| Align | Next Gen! | Cloud Based | Metagame | Emergent Gameplay |
| Make it Pop! | Mobile Integration | Razor X | RIF Event | Aspirational |
| Best in Class | Experiential Goals | Crossmedia | Sticky | Infocasting Strategy |
| Monetize | Next Gen! | RIF Event | Emergent Gameplay | User Promise |
| Multi year Platform | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Aspirational | Cloud Based |
| Mobile Integration | SWOT Analysis | Micro Transaction | Make it Pop! | Razor X |
| Align | Metagame | Celebrate Success | Smartglass | Massively Single Player |