| Sticky | Dailies | Align | Metrics Based... | Next Gen! |
| Multi year Platform | Experiential Goals | User Promise | Mobile Integration | Make it Pop! |
| Aspirational | Best in Class | GAME DEVELOPMENT BINGO (free square) | Monetize | Micro Transaction |
| SWOT Analysis | Smartglass | Razor X | Massively Single Player | Drink the Kool-aid |
| Emergent Gameplay | User Story | Metagame | Celebrate Success | Infocasting Strategy |
| Multi year Platform | Best in Class | Mobile Integration | Align | Crossmedia |
| Monetize | User Story | RIF Event | Next Gen! | Infocasting Strategy |
| Sticky | User Promise | GAME DEVELOPMENT BINGO (free square) | Metagame | Experiential Goals |
| SWOT Analysis | Razor X | Smartglass | Celebrate Success | Metrics Based... |
| Micro Transaction | Dailies | Drink the Kool-aid | Massively Single Player | Emergent Gameplay |