| Next Gen! | Experiential Goals | Dailies | User Promise | Metrics Based... |
| Massively Single Player | Micro Transaction | Crossmedia | Razor X | Sticky |
| Smartglass | Metagame | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Infocasting Strategy |
| Celebrate Success | RIF Event | Best in Class | Drink the Kool-aid | User Story |
| SWOT Analysis | Cloud Based | Make it Pop! | Monetize | Mobile Integration |
| Mobile Integration | Micro Transaction | RIF Event | Best in Class | Align |
| Massively Single Player | Dailies | User Promise | Make it Pop! | Celebrate Success |
| Crossmedia | Monetize | GAME DEVELOPMENT BINGO (free square) | Razor X | Emergent Gameplay |
| Infocasting Strategy | Drink the Kool-aid | Aspirational | Experiential Goals | Sticky |
| Multi year Platform | Smartglass | SWOT Analysis | Metrics Based... | Metagame |