| Best in Class | Smartglass | Experiential Goals | Aspirational | Micro Transaction |
| Sticky | Dailies | Mobile Integration | Emergent Gameplay | SWOT Analysis |
| Drink the Kool-aid | Metagame | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | User Story |
| Celebrate Success | Monetize | User Promise | Cloud Based | Infocasting Strategy |
| Razor X | Align | Massively Single Player | Metrics Based... | Crossmedia |
| Drink the Kool-aid | Next Gen! | Massively Single Player | Infocasting Strategy | Best in Class |
| Experiential Goals | Smartglass | Razor X | Aspirational | Mobile Integration |
| User Promise | Monetize | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Crossmedia |
| SWOT Analysis | Metagame | Align | RIF Event | Cloud Based |
| Dailies | Emergent Gameplay | Celebrate Success | Micro Transaction | User Story |