| Best in Class | Next Gen! | Multi year Platform | Align | RIF Event |
| Smartglass | Cloud Based | User Promise | Aspirational | Drink the Kool-aid |
| Mobile Integration | Metagame | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Celebrate Success |
| SWOT Analysis | Razor X | Sticky | Make it Pop! | Dailies |
| Experiential Goals | Crossmedia | User Story | Metrics Based... | Monetize |
| Drink the Kool-aid | Cloud Based | Micro Transaction | Razor X | Massively Single Player |
| Dailies | Mobile Integration | Next Gen! | Celebrate Success | Multi year Platform |
| Monetize | User Promise | GAME DEVELOPMENT BINGO (free square) | RIF Event | Experiential Goals |
| Metagame | Align | Best in Class | Infocasting Strategy | Metrics Based... |
| Crossmedia | Emergent Gameplay | Aspirational | Make it Pop! | User Story |