| User Promise | RIF Event | Experiential Goals | Crossmedia | Sticky |
| Micro Transaction | Metagame | Next Gen! | Mobile Integration | Razor X |
| Massively Single Player | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Best in Class |
| Cloud Based | Aspirational | Monetize | User Story | Smartglass |
| Align | Multi year Platform | Dailies | Celebrate Success | Metrics Based... |
| Experiential Goals | Infocasting Strategy | Dailies | SWOT Analysis | Crossmedia |
| Aspirational | Align | Emergent Gameplay | Monetize | RIF Event |
| User Story | User Promise | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Celebrate Success |
| Micro Transaction | Next Gen! | Sticky | Make it Pop! | Drink the Kool-aid |
| Metagame | Massively Single Player | Razor X | Multi year Platform | Best in Class |