| Smartglass | Best in Class | Multi year Platform | Sticky | Crossmedia |
| User Promise | Emergent Gameplay | Micro Transaction | Celebrate Success | Next Gen! |
| Monetize | User Story | GAME DEVELOPMENT BINGO (free square) | Dailies | SWOT Analysis |
| Cloud Based | Metagame | Drink the Kool-aid | Mobile Integration | Massively Single Player |
| RIF Event | Infocasting Strategy | Aspirational | Align | Make it Pop! |
| User Promise | Mobile Integration | Align | Next Gen! | Metagame |
| Make it Pop! | Massively Single Player | User Story | SWOT Analysis | Monetize |
| Micro Transaction | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Crossmedia |
| Celebrate Success | Sticky | Infocasting Strategy | Dailies | Aspirational |
| Smartglass | Razor X | Cloud Based | Emergent Gameplay | Experiential Goals |