| Aspirational | Massively Single Player | Infocasting Strategy | RIF Event | User Story |
| Experiential Goals | Multi year Platform | Smartglass | Make it Pop! | Mobile Integration |
| Dailies | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Monetize | Best in Class |
| Cloud Based | Sticky | Celebrate Success | Align | Emergent Gameplay |
| Metrics Based... | Next Gen! | Metagame | Razor X | Drink the Kool-aid |
| Mobile Integration | Multi year Platform | Massively Single Player | Crossmedia | Emergent Gameplay |
| User Promise | Smartglass | Celebrate Success | Best in Class | Align |
| Cloud Based | Dailies | GAME DEVELOPMENT BINGO (free square) | RIF Event | Razor X |
| Make it Pop! | Next Gen! | Experiential Goals | Micro Transaction | Infocasting Strategy |
| Aspirational | User Story | Sticky | Monetize | Drink the Kool-aid |