| Smartglass | Next Gen! | Micro Transaction | User Promise | User Story |
| Celebrate Success | Metagame | Metrics Based... | Razor X | Drink the Kool-aid |
| Emergent Gameplay | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Experiential Goals |
| Aspirational | Multi year Platform | Make it Pop! | Mobile Integration | Cloud Based |
| Infocasting Strategy | Crossmedia | Monetize | RIF Event | Align |
| Metrics Based... | Multi year Platform | Infocasting Strategy | Emergent Gameplay | SWOT Analysis |
| Smartglass | Crossmedia | Drink the Kool-aid | Micro Transaction | Metagame |
| Align | User Promise | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Best in Class |
| Next Gen! | Mobile Integration | Experiential Goals | Dailies | Razor X |
| User Story | Sticky | Make it Pop! | Monetize | RIF Event |