| Razor X | Mobile Integration | Celebrate Success | RIF Event | Infocasting Strategy |
| Metagame | Multi year Platform | Drink the Kool-aid | Align | Emergent Gameplay |
| User Story | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Monetize |
| Smartglass | Aspirational | Dailies | Next Gen! | Massively Single Player |
| Experiential Goals | Crossmedia | User Promise | Best in Class | SWOT Analysis |
| Dailies | Emergent Gameplay | Aspirational | SWOT Analysis | Align |
| Razor X | Monetize | Cloud Based | RIF Event | Mobile Integration |
| Make it Pop! | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | User Promise |
| Sticky | Infocasting Strategy | Crossmedia | User Story | Massively Single Player |
| Smartglass | Metagame | Drink the Kool-aid | Celebrate Success | Next Gen! |