| User Story | Multi year Platform | Drink the Kool-aid | User Promise | Monetize |
| SWOT Analysis | Emergent Gameplay | Cloud Based | Infocasting Strategy | Make it Pop! |
| Metagame | Align | GAME DEVELOPMENT BINGO (free square) | Razor X | RIF Event |
| Metrics Based... | Mobile Integration | Celebrate Success | Dailies | Experiential Goals |
| Smartglass | Sticky | Next Gen! | Crossmedia | Aspirational |
| Align | User Story | Multi year Platform | Smartglass | Celebrate Success |
| Mobile Integration | Micro Transaction | User Promise | Metagame | Cloud Based |
| RIF Event | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Crossmedia |
| Drink the Kool-aid | Metrics Based... | Sticky | Razor X | Next Gen! |
| Emergent Gameplay | Massively Single Player | Monetize | Dailies | SWOT Analysis |