| Crossmedia | Metrics Based... | User Story | Next Gen! | Make it Pop! |
| Massively Single Player | Metagame | Emergent Gameplay | Dailies | Mobile Integration |
| Smartglass | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Experiential Goals |
| Align | Sticky | Best in Class | Razor X | SWOT Analysis |
| Celebrate Success | RIF Event | User Promise | Aspirational | Drink the Kool-aid |
| User Promise | Best in Class | Razor X | Metrics Based... | Metagame |
| Crossmedia | Experiential Goals | Dailies | Mobile Integration | Align |
| Cloud Based | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Emergent Gameplay |
| SWOT Analysis | Celebrate Success | Sticky | RIF Event | Micro Transaction |
| Smartglass | Massively Single Player | Next Gen! | Drink the Kool-aid | Aspirational |