| Aspirational | Celebrate Success | Massively Single Player | User Story | Crossmedia |
| Metrics Based... | Monetize | RIF Event | Next Gen! | Infocasting Strategy |
| Mobile Integration | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Dailies | Experiential Goals |
| SWOT Analysis | Align | Best in Class | Make it Pop! | Razor X |
| Multi year Platform | Drink the Kool-aid | Metagame | Emergent Gameplay | User Promise |
| Emergent Gameplay | RIF Event | Next Gen! | Cloud Based | User Promise |
| Monetize | Razor X | Sticky | Celebrate Success | Mobile Integration |
| Make it Pop! | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Massively Single Player |
| SWOT Analysis | Best in Class | Smartglass | Align | Experiential Goals |
| Drink the Kool-aid | Micro Transaction | User Story | Infocasting Strategy | Dailies |