| Sticky | Metrics Based... | User Story | Micro Transaction | SWOT Analysis |
| Make it Pop! | Massively Single Player | Align | Cloud Based | Best in Class |
| Infocasting Strategy | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Next Gen! |
| Aspirational | Experiential Goals | RIF Event | Crossmedia | Metagame |
| Dailies | Smartglass | Razor X | Mobile Integration | Drink the Kool-aid |
| Multi year Platform | Drink the Kool-aid | RIF Event | Celebrate Success | Infocasting Strategy |
| Crossmedia | Micro Transaction | Dailies | User Promise | Massively Single Player |
| Metrics Based... | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Monetize | Sticky |
| Smartglass | SWOT Analysis | Next Gen! | User Story | Experiential Goals |
| Metagame | Mobile Integration | Cloud Based | Best in Class | Emergent Gameplay |