| Multi year Platform | Emergent Gameplay | Monetize | Align | Drink the Kool-aid |
| Smartglass | Celebrate Success | Cloud Based | Micro Transaction | Massively Single Player |
| Experiential Goals | Dailies | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | RIF Event |
| Metrics Based... | Crossmedia | User Promise | Razor X | SWOT Analysis |
| Infocasting Strategy | Aspirational | Make it Pop! | User Story | Metagame |
| Emergent Gameplay | Sticky | User Promise | Best in Class | Mobile Integration |
| RIF Event | SWOT Analysis | Monetize | Make it Pop! | Crossmedia |
| Metrics Based... | User Story | GAME DEVELOPMENT BINGO (free square) | Razor X | Celebrate Success |
| Massively Single Player | Cloud Based | Infocasting Strategy | Drink the Kool-aid | Micro Transaction |
| Dailies | Experiential Goals | Metagame | Next Gen! | Smartglass |