| Next Gen! | Smartglass | Align | Cloud Based | Micro Transaction |
| Multi year Platform | Metrics Based... | Experiential Goals | Razor X | Mobile Integration |
| Emergent Gameplay | Dailies | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Crossmedia |
| User Story | Sticky | Best in Class | SWOT Analysis | Drink the Kool-aid |
| Monetize | Celebrate Success | Infocasting Strategy | Make it Pop! | User Promise |
| Sticky | Cloud Based | Crossmedia | Metagame | User Story |
| Celebrate Success | Smartglass | Make it Pop! | Metrics Based... | Drink the Kool-aid |
| Multi year Platform | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | RIF Event | Experiential Goals |
| Monetize | Aspirational | Best in Class | Align | Infocasting Strategy |
| Dailies | Next Gen! | Micro Transaction | Razor X | User Promise |