| Monetize | Infocasting Strategy | Celebrate Success | Align | User Story |
| Aspirational | Multi year Platform | Next Gen! | Sticky | Cloud Based |
| Crossmedia | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Razor X | User Promise |
| Metrics Based... | Dailies | Experiential Goals | RIF Event | Best in Class |
| Emergent Gameplay | Mobile Integration | Metagame | Smartglass | Make it Pop! |
| Best in Class | Monetize | Dailies | Aspirational | Drink the Kool-aid |
| User Promise | Smartglass | Make it Pop! | Experiential Goals | User Story |
| RIF Event | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | SWOT Analysis |
| Next Gen! | Razor X | Multi year Platform | Sticky | Metagame |
| Align | Infocasting Strategy | Mobile Integration | Metrics Based... | Massively Single Player |