| Monetize | Aspirational | Celebrate Success | Align | User Story |
| Emergent Gameplay | Metrics Based... | Metagame | Infocasting Strategy | Mobile Integration |
| Crossmedia | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Experiential Goals |
| Razor X | User Promise | Massively Single Player | Dailies | Cloud Based |
| Drink the Kool-aid | Best in Class | Sticky | SWOT Analysis | Smartglass |
| Micro Transaction | Next Gen! | Crossmedia | Mobile Integration | Cloud Based |
| Celebrate Success | Sticky | Massively Single Player | Multi year Platform | Monetize |
| User Promise | Metagame | GAME DEVELOPMENT BINGO (free square) | Smartglass | Metrics Based... |
| Drink the Kool-aid | Make it Pop! | Dailies | Razor X | Infocasting Strategy |
| User Story | Experiential Goals | SWOT Analysis | Aspirational | Align |