| SWOT Analysis | Drink the Kool-aid | User Story | Micro Transaction | Best in Class |
| Next Gen! | Cloud Based | Dailies | RIF Event | User Promise |
| Aspirational | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Monetize |
| Razor X | Align | Smartglass | Multi year Platform | Emergent Gameplay |
| Infocasting Strategy | Experiential Goals | Sticky | Metagame | Make it Pop! |
| Multi year Platform | Cloud Based | Dailies | Drink the Kool-aid | Crossmedia |
| Micro Transaction | Best in Class | Sticky | Metrics Based... | Make it Pop! |
| RIF Event | User Promise | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Massively Single Player |
| User Story | Emergent Gameplay | Next Gen! | Infocasting Strategy | Razor X |
| Monetize | Aspirational | Align | Celebrate Success | Smartglass |