| User Story | Metagame | Celebrate Success | Smartglass | Multi year Platform |
| Cloud Based | Sticky | Align | Mobile Integration | Monetize |
| Best in Class | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Massively Single Player |
| Aspirational | Razor X | Experiential Goals | User Promise | Crossmedia |
| Dailies | RIF Event | Infocasting Strategy | Micro Transaction | Make it Pop! |
| RIF Event | Sticky | Razor X | Smartglass | Next Gen! |
| User Promise | Infocasting Strategy | Best in Class | User Story | Dailies |
| Make it Pop! | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Metagame |
| Aspirational | Celebrate Success | Metrics Based... | Emergent Gameplay | Monetize |
| Align | Massively Single Player | Micro Transaction | Drink the Kool-aid | Cloud Based |