| Emergent Gameplay | Razor X | Make it Pop! | Smartglass | Best in Class |
| User Story | Monetize | Next Gen! | Sticky | Multi year Platform |
| Crossmedia | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Dailies | Drink the Kool-aid |
| Metrics Based... | Experiential Goals | Aspirational | Massively Single Player | Metagame |
| Micro Transaction | Mobile Integration | RIF Event | Infocasting Strategy | User Promise |
| Next Gen! | Multi year Platform | Monetize | Celebrate Success | Razor X |
| Smartglass | Infocasting Strategy | Emergent Gameplay | Massively Single Player | Aspirational |
| Micro Transaction | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Dailies |
| Metagame | Align | Crossmedia | RIF Event | Mobile Integration |
| User Promise | Make it Pop! | Sticky | Cloud Based | Best in Class |