| Experiential Goals | Cloud Based | Celebrate Success | Dailies | Massively Single Player |
| Razor X | Metrics Based... | Sticky | RIF Event | Make it Pop! |
| Align | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | User Story | Best in Class |
| Crossmedia | Metagame | Monetize | Drink the Kool-aid | Emergent Gameplay |
| Multi year Platform | Micro Transaction | Aspirational | Mobile Integration | Next Gen! |
| Celebrate Success | User Story | Metrics Based... | Dailies | RIF Event |
| Crossmedia | SWOT Analysis | User Promise | Align | Infocasting Strategy |
| Micro Transaction | Monetize | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Razor X |
| Drink the Kool-aid | Sticky | Mobile Integration | Make it Pop! | Next Gen! |
| Massively Single Player | Emergent Gameplay | Metagame | Smartglass | Aspirational |