| Celebrate Success | SWOT Analysis | Smartglass | Monetize | Make it Pop! |
| Metrics Based... | Razor X | Align | Metagame | Micro Transaction |
| RIF Event | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | User Story | Next Gen! |
| Best in Class | Mobile Integration | Cloud Based | Drink the Kool-aid | Multi year Platform |
| Aspirational | Infocasting Strategy | User Promise | Sticky | Dailies |
| Infocasting Strategy | Make it Pop! | Massively Single Player | Crossmedia | Experiential Goals |
| Smartglass | Aspirational | Cloud Based | Razor X | SWOT Analysis |
| Micro Transaction | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Sticky | User Story |
| Multi year Platform | Celebrate Success | Best in Class | Next Gen! | Emergent Gameplay |
| RIF Event | Monetize | Drink the Kool-aid | Metagame | User Promise |