| Crossmedia | Sticky | Best in Class | Aspirational | Metrics Based... |
| User Story | Infocasting Strategy | Razor X | Dailies | RIF Event |
| User Promise | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Make it Pop! |
| Smartglass | Cloud Based | Metagame | Align | Massively Single Player |
| Drink the Kool-aid | Next Gen! | Monetize | SWOT Analysis | Multi year Platform |
| Metrics Based... | User Promise | Metagame | Align | Massively Single Player |
| RIF Event | Crossmedia | Micro Transaction | Aspirational | Drink the Kool-aid |
| Make it Pop! | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Multi year Platform |
| SWOT Analysis | Dailies | Experiential Goals | User Story | Monetize |
| Sticky | Smartglass | Razor X | Mobile Integration | Next Gen! |