| Make it Pop! | Celebrate Success | Monetize | Dailies | Metagame |
| Smartglass | Sticky | Emergent Gameplay | Cloud Based | Mobile Integration |
| Crossmedia | Razor X | GAME DEVELOPMENT BINGO (free square) | Best in Class | Experiential Goals |
| Massively Single Player | Next Gen! | Metrics Based... | Micro Transaction | Align |
| User Promise | Aspirational | RIF Event | User Story | SWOT Analysis |
| Metagame | Best in Class | Infocasting Strategy | User Story | Dailies |
| Celebrate Success | Cloud Based | Monetize | Aspirational | Drink the Kool-aid |
| Emergent Gameplay | Razor X | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | SWOT Analysis |
| Micro Transaction | User Promise | Mobile Integration | Sticky | Align |
| Next Gen! | RIF Event | Multi year Platform | Crossmedia | Massively Single Player |