| Dailies | Cloud Based | Crossmedia | User Story | Emergent Gameplay |
| Mobile Integration | Celebrate Success | Metrics Based... | Best in Class | Razor X |
| Infocasting Strategy | Smartglass | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | RIF Event |
| Sticky | User Promise | Next Gen! | Aspirational | Massively Single Player |
| Metagame | Align | SWOT Analysis | Drink the Kool-aid | Experiential Goals |
| Best in Class | Infocasting Strategy | Micro Transaction | Massively Single Player | Next Gen! |
| Celebrate Success | Smartglass | Metagame | Multi year Platform | Align |
| RIF Event | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Monetize | Metrics Based... |
| User Story | User Promise | Emergent Gameplay | Aspirational | Crossmedia |
| Sticky | Experiential Goals | Cloud Based | Mobile Integration | Razor X |