| Monetize | Best in Class | Celebrate Success | Razor X | Crossmedia |
| Aspirational | Sticky | User Promise | Make it Pop! | Mobile Integration |
| Experiential Goals | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Align | Massively Single Player |
| User Story | Multi year Platform | Drink the Kool-aid | Micro Transaction | Dailies |
| Metagame | RIF Event | SWOT Analysis | Smartglass | Metrics Based... |
| Experiential Goals | Cloud Based | Multi year Platform | Aspirational | Sticky |
| Crossmedia | Next Gen! | Emergent Gameplay | Drink the Kool-aid | Celebrate Success |
| Best in Class | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Dailies | Micro Transaction |
| Monetize | Massively Single Player | RIF Event | User Story | User Promise |
| Align | Make it Pop! | Mobile Integration | Metagame | Infocasting Strategy |