| Best in Class | Aspirational | Razor X | Celebrate Success | Metrics Based... |
| User Promise | Sticky | Monetize | Drink the Kool-aid | Make it Pop! |
| Multi year Platform | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Smartglass | RIF Event |
| Align | Dailies | User Story | Emergent Gameplay | Cloud Based |
| Crossmedia | Metagame | Infocasting Strategy | Experiential Goals | Next Gen! |
| Cloud Based | RIF Event | Drink the Kool-aid | Make it Pop! | Dailies |
| Metagame | Multi year Platform | Sticky | Smartglass | Mobile Integration |
| Micro Transaction | Razor X | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Massively Single Player |
| Emergent Gameplay | Best in Class | Celebrate Success | Crossmedia | Infocasting Strategy |
| User Story | Metrics Based... | Align | User Promise | Monetize |