| RIF Event | Razor X | User Story | Massively Single Player | Monetize |
| Next Gen! | Drink the Kool-aid | Infocasting Strategy | Best in Class | Smartglass |
| Celebrate Success | Aspirational | GAME DEVELOPMENT BINGO (free square) | Align | Experiential Goals |
| Metagame | SWOT Analysis | Emergent Gameplay | Sticky | User Promise |
| Crossmedia | Mobile Integration | Make it Pop! | Multi year Platform | Micro Transaction |
| Align | Drink the Kool-aid | User Promise | SWOT Analysis | Razor X |
| Monetize | Smartglass | Mobile Integration | Experiential Goals | User Story |
| Celebrate Success | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Aspirational | Metagame |
| Massively Single Player | RIF Event | Crossmedia | Make it Pop! | Dailies |
| Best in Class | Sticky | Emergent Gameplay | Metrics Based... | Multi year Platform |