| Aspirational | Multi year Platform | Smartglass | Cloud Based | Align |
| Mobile Integration | User Story | Drink the Kool-aid | Sticky | Massively Single Player |
| Experiential Goals | Metagame | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Razor X |
| Make it Pop! | User Promise | Monetize | Dailies | Celebrate Success |
| Infocasting Strategy | Micro Transaction | Next Gen! | RIF Event | Best in Class |
| Aspirational | Mobile Integration | Next Gen! | Massively Single Player | Monetize |
| Emergent Gameplay | Metrics Based... | SWOT Analysis | Micro Transaction | Make it Pop! |
| Best in Class | User Promise | GAME DEVELOPMENT BINGO (free square) | Razor X | Dailies |
| Metagame | Crossmedia | Align | User Story | Infocasting Strategy |
| Smartglass | Drink the Kool-aid | Celebrate Success | Sticky | Experiential Goals |