| User Story | Emergent Gameplay | Smartglass | Next Gen! | Aspirational |
| RIF Event | Best in Class | Micro Transaction | SWOT Analysis | Drink the Kool-aid |
| Razor X | Dailies | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Cloud Based |
| Multi year Platform | Metrics Based... | Crossmedia | Infocasting Strategy | Celebrate Success |
| Align | Mobile Integration | Monetize | Make it Pop! | Metagame |
| Razor X | Micro Transaction | Experiential Goals | Align | Infocasting Strategy |
| Dailies | Sticky | Multi year Platform | Next Gen! | User Promise |
| Massively Single Player | Best in Class | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Metagame |
| Smartglass | Drink the Kool-aid | User Story | RIF Event | Crossmedia |
| SWOT Analysis | Aspirational | Cloud Based | Mobile Integration | Metrics Based... |