| RIF Event | Monetize | Metrics Based... | Cloud Based | Crossmedia |
| User Promise | Best in Class | Drink the Kool-aid | Dailies | SWOT Analysis |
| User Story | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Sticky |
| Aspirational | Smartglass | Next Gen! | Make it Pop! | Experiential Goals |
| Metagame | Celebrate Success | Massively Single Player | Align | Multi year Platform |
| Crossmedia | Align | Razor X | Dailies | Infocasting Strategy |
| Drink the Kool-aid | Best in Class | Cloud Based | Experiential Goals | Metagame |
| Multi year Platform | RIF Event | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Aspirational |
| Micro Transaction | Monetize | Smartglass | Mobile Integration | Next Gen! |
| Sticky | Massively Single Player | Make it Pop! | Celebrate Success | User Promise |