| User Promise | Massively Single Player | Celebrate Success | Monetize | RIF Event |
| Metagame | Next Gen! | Dailies | Micro Transaction | Best in Class |
| Drink the Kool-aid | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | User Story | SWOT Analysis |
| Infocasting Strategy | Crossmedia | Cloud Based | Razor X | Make it Pop! |
| Multi year Platform | Align | Experiential Goals | Metrics Based... | Emergent Gameplay |
| Emergent Gameplay | RIF Event | SWOT Analysis | Mobile Integration | Experiential Goals |
| Align | User Story | Aspirational | Crossmedia | Micro Transaction |
| Best in Class | Dailies | GAME DEVELOPMENT BINGO (free square) | Monetize | Metrics Based... |
| Infocasting Strategy | Sticky | Make it Pop! | Cloud Based | Metagame |
| Razor X | Massively Single Player | Drink the Kool-aid | Next Gen! | User Promise |