| User Story | Crossmedia | Smartglass | Micro Transaction | Metrics Based... |
| Drink the Kool-aid | Infocasting Strategy | Experiential Goals | Multi year Platform | Metagame |
| Dailies | Razor X | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Mobile Integration |
| SWOT Analysis | User Promise | Next Gen! | Best in Class | Celebrate Success |
| Monetize | Make it Pop! | Aspirational | Sticky | Emergent Gameplay |
| SWOT Analysis | Best in Class | Smartglass | Massively Single Player | Dailies |
| Metagame | Cloud Based | Crossmedia | Mobile Integration | RIF Event |
| Razor X | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Drink the Kool-aid |
| User Story | Celebrate Success | Infocasting Strategy | Monetize | User Promise |
| Experiential Goals | Next Gen! | Aspirational | Align | Sticky |