| Next Gen! | Emergent Gameplay | Smartglass | Align | Make it Pop! |
| Micro Transaction | Multi year Platform | Dailies | Metagame | Sticky |
| Infocasting Strategy | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Crossmedia |
| RIF Event | SWOT Analysis | User Promise | Aspirational | Best in Class |
| Razor X | Experiential Goals | Massively Single Player | User Story | Mobile Integration |
| Emergent Gameplay | SWOT Analysis | Aspirational | Crossmedia | Razor X |
| Sticky | Make it Pop! | Micro Transaction | Drink the Kool-aid | Metrics Based... |
| User Promise | Smartglass | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | RIF Event |
| Cloud Based | Dailies | Align | Monetize | Experiential Goals |
| Next Gen! | Best in Class | Multi year Platform | Celebrate Success | Infocasting Strategy |