| Aspirational | Emergent Gameplay | Massively Single Player | SWOT Analysis | Multi year Platform |
| Cloud Based | Align | Metagame | Mobile Integration | Micro Transaction |
| Metrics Based... | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Best in Class |
| RIF Event | User Promise | Smartglass | User Story | Celebrate Success |
| Drink the Kool-aid | Experiential Goals | Monetize | Sticky | Razor X |
| Celebrate Success | Best in Class | RIF Event | Cloud Based | Dailies |
| Make it Pop! | Massively Single Player | Metrics Based... | Emergent Gameplay | Metagame |
| Multi year Platform | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Sticky | SWOT Analysis |
| Drink the Kool-aid | Next Gen! | Micro Transaction | Mobile Integration | User Promise |
| Monetize | Razor X | Aspirational | Smartglass | User Story |