| Emergent Gameplay | Celebrate Success | Metrics Based... | Multi year Platform | Best in Class |
| Align | Aspirational | Infocasting Strategy | SWOT Analysis | Make it Pop! |
| Drink the Kool-aid | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Metagame | Dailies |
| RIF Event | Razor X | Crossmedia | Next Gen! | User Promise |
| Experiential Goals | Mobile Integration | Micro Transaction | Sticky | User Story |
| Sticky | RIF Event | User Story | Next Gen! | Drink the Kool-aid |
| Mobile Integration | Best in Class | Razor X | Crossmedia | Aspirational |
| Align | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Experiential Goals |
| User Promise | Infocasting Strategy | Celebrate Success | Cloud Based | Dailies |
| Make it Pop! | Smartglass | Emergent Gameplay | Massively Single Player | Metagame |