| Massively Single Player | Dailies | Experiential Goals | Razor X | Monetize |
| Next Gen! | Celebrate Success | Mobile Integration | User Story | Multi year Platform |
| Crossmedia | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Micro Transaction |
| Cloud Based | Best in Class | Make it Pop! | Drink the Kool-aid | Metagame |
| Aspirational | SWOT Analysis | Align | Infocasting Strategy | User Promise |
| Micro Transaction | Smartglass | Next Gen! | Dailies | Mobile Integration |
| Razor X | Infocasting Strategy | Massively Single Player | Sticky | SWOT Analysis |
| Monetize | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Aspirational |
| Metrics Based... | User Story | Crossmedia | User Promise | Make it Pop! |
| Drink the Kool-aid | Multi year Platform | Align | Celebrate Success | RIF Event |