| User Promise | Crossmedia | Metrics Based... | RIF Event | Dailies |
| Aspirational | Infocasting Strategy | Make it Pop! | Smartglass | Next Gen! |
| Razor X | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Best in Class |
| Monetize | Mobile Integration | User Story | Emergent Gameplay | Align |
| Multi year Platform | Experiential Goals | Celebrate Success | Metagame | Massively Single Player |
| Monetize | Metagame | Sticky | Cloud Based | Razor X |
| Aspirational | User Promise | SWOT Analysis | User Story | Celebrate Success |
| Micro Transaction | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Dailies |
| Emergent Gameplay | Experiential Goals | Infocasting Strategy | RIF Event | Mobile Integration |
| Smartglass | Multi year Platform | Drink the Kool-aid | Next Gen! | Best in Class |