| Razor X | Micro Transaction | Align | Best in Class | Metagame |
| Emergent Gameplay | Monetize | Crossmedia | Drink the Kool-aid | Celebrate Success |
| User Promise | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Next Gen! |
| Sticky | User Story | Cloud Based | Make it Pop! | Metrics Based... |
| Aspirational | Dailies | Smartglass | Mobile Integration | Experiential Goals |
| Align | Mobile Integration | Emergent Gameplay | RIF Event | Make it Pop! |
| Infocasting Strategy | Dailies | Crossmedia | Multi year Platform | Metrics Based... |
| Experiential Goals | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Micro Transaction |
| Best in Class | User Story | User Promise | Aspirational | Razor X |
| Metagame | SWOT Analysis | Sticky | Monetize | Celebrate Success |