| Crossmedia | Cloud Based | Emergent Gameplay | Razor X | Micro Transaction |
| Drink the Kool-aid | Sticky | Align | Best in Class | Experiential Goals |
| Make it Pop! | User Promise | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | SWOT Analysis |
| Multi year Platform | RIF Event | Monetize | Aspirational | Celebrate Success |
| Metagame | Infocasting Strategy | Smartglass | Next Gen! | Metrics Based... |
| Celebrate Success | Metrics Based... | Multi year Platform | Smartglass | Micro Transaction |
| User Story | Dailies | Crossmedia | Razor X | Drink the Kool-aid |
| RIF Event | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Sticky |
| User Promise | Mobile Integration | Monetize | Experiential Goals | Cloud Based |
| Make it Pop! | Align | Emergent Gameplay | Infocasting Strategy | Metagame |