| Emergent Gameplay | Multi year Platform | SWOT Analysis | Metagame | Drink the Kool-aid |
| Crossmedia | Cloud Based | Massively Single Player | Mobile Integration | Experiential Goals |
| Best in Class | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | User Promise |
| Smartglass | Sticky | Celebrate Success | Next Gen! | Dailies |
| Aspirational | Align | Make it Pop! | Razor X | Metrics Based... |
| Make it Pop! | Crossmedia | Celebrate Success | Multi year Platform | Metagame |
| Mobile Integration | Emergent Gameplay | SWOT Analysis | Massively Single Player | Drink the Kool-aid |
| Cloud Based | Dailies | GAME DEVELOPMENT BINGO (free square) | Best in Class | Sticky |
| Metrics Based... | Experiential Goals | Monetize | User Promise | Smartglass |
| Infocasting Strategy | RIF Event | Next Gen! | Razor X | Micro Transaction |