| Micro Transaction | User Promise | Smartglass | Align | Mobile Integration |
| Aspirational | RIF Event | Multi year Platform | Razor X | Celebrate Success |
| Make it Pop! | Dailies | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Infocasting Strategy |
| Massively Single Player | Experiential Goals | Sticky | Next Gen! | Metagame |
| Crossmedia | Emergent Gameplay | Best in Class | Monetize | Cloud Based |
| Celebrate Success | SWOT Analysis | Experiential Goals | Metrics Based... | Monetize |
| User Promise | RIF Event | Dailies | Metagame | Next Gen! |
| Massively Single Player | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Make it Pop! |
| Multi year Platform | User Story | Best in Class | Align | Sticky |
| Smartglass | Infocasting Strategy | Razor X | Cloud Based | Aspirational |