| User Story | Micro Transaction | Best in Class | Dailies | User Promise |
| Emergent Gameplay | Crossmedia | Smartglass | Aspirational | Make it Pop! |
| Mobile Integration | Metagame | GAME DEVELOPMENT BINGO (free square) | Razor X | Massively Single Player |
| Align | Cloud Based | Metrics Based... | Multi year Platform | Sticky |
| Celebrate Success | RIF Event | Drink the Kool-aid | Monetize | Infocasting Strategy |
| Razor X | Micro Transaction | Infocasting Strategy | Align | Smartglass |
| User Promise | Dailies | Emergent Gameplay | Sticky | Make it Pop! |
| Crossmedia | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | RIF Event | Cloud Based |
| Aspirational | Celebrate Success | Next Gen! | User Story | SWOT Analysis |
| Metagame | Monetize | Multi year Platform | Mobile Integration | Massively Single Player |