| Make it Pop! | Celebrate Success | Metrics Based... | Micro Transaction | Metagame |
| Crossmedia | Multi year Platform | RIF Event | Emergent Gameplay | Cloud Based |
| Mobile Integration | Razor X | GAME DEVELOPMENT BINGO (free square) | Smartglass | Align |
| Experiential Goals | Dailies | Infocasting Strategy | Sticky | User Promise |
| Drink the Kool-aid | SWOT Analysis | Aspirational | Best in Class | Next Gen! |
| Drink the Kool-aid | Cloud Based | Micro Transaction | Metrics Based... | Crossmedia |
| RIF Event | Make it Pop! | Razor X | Mobile Integration | Multi year Platform |
| Emergent Gameplay | Dailies | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Monetize |
| Infocasting Strategy | Sticky | Aspirational | Best in Class | Massively Single Player |
| Experiential Goals | SWOT Analysis | Smartglass | Metagame | User Promise |