| Align | Dailies | Sticky | Drink the Kool-aid | Mobile Integration |
| Smartglass | Metrics Based... | Aspirational | Experiential Goals | Micro Transaction |
| Monetize | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Crossmedia | SWOT Analysis |
| Massively Single Player | User Story | Next Gen! | Best in Class | Razor X |
| Multi year Platform | Cloud Based | Make it Pop! | Celebrate Success | User Promise |
| Mobile Integration | User Story | Make it Pop! | Crossmedia | Smartglass |
| RIF Event | Sticky | Razor X | Celebrate Success | Metagame |
| Emergent Gameplay | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Align | Massively Single Player |
| Best in Class | Micro Transaction | Cloud Based | Metrics Based... | User Promise |
| Aspirational | Experiential Goals | Next Gen! | Infocasting Strategy | Dailies |