| Massively Single Player | SWOT Analysis | Dailies | Smartglass | Monetize |
| Cloud Based | User Promise | Micro Transaction | Best in Class | Mobile Integration |
| Next Gen! | User Story | GAME DEVELOPMENT BINGO (free square) | Sticky | Aspirational |
| Metagame | Metrics Based... | Celebrate Success | RIF Event | Crossmedia |
| Make it Pop! | Drink the Kool-aid | Align | Experiential Goals | Infocasting Strategy |
| Sticky | Aspirational | RIF Event | Emergent Gameplay | Best in Class |
| Crossmedia | SWOT Analysis | Dailies | User Story | User Promise |
| Drink the Kool-aid | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Smartglass | Make it Pop! |
| Multi year Platform | Metagame | Align | Next Gen! | Micro Transaction |
| Cloud Based | Metrics Based... | Massively Single Player | Monetize | Infocasting Strategy |