| Align | Monetize | Razor X | Drink the Kool-aid | Metrics Based... |
| SWOT Analysis | Cloud Based | Metagame | Infocasting Strategy | Experiential Goals |
| Dailies | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | User Story |
| RIF Event | Make it Pop! | Sticky | Crossmedia | Multi year Platform |
| Aspirational | Mobile Integration | Emergent Gameplay | Best in Class | Smartglass |
| User Promise | Emergent Gameplay | Metagame | Drink the Kool-aid | Cloud Based |
| Dailies | Best in Class | Celebrate Success | Metrics Based... | SWOT Analysis |
| Infocasting Strategy | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Align | Mobile Integration |
| Crossmedia | Micro Transaction | Experiential Goals | Monetize | Multi year Platform |
| User Story | Sticky | Massively Single Player | Aspirational | Smartglass |