| Mobile Integration | Metrics Based... | User Promise | Best in Class | Razor X |
| Drink the Kool-aid | Monetize | Align | SWOT Analysis | RIF Event |
| Make it Pop! | Aspirational | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Celebrate Success |
| User Story | Infocasting Strategy | Massively Single Player | Sticky | Emergent Gameplay |
| Dailies | Metagame | Crossmedia | Experiential Goals | Next Gen! |
| Monetize | Smartglass | Crossmedia | Aspirational | User Story |
| Make it Pop! | Sticky | Metrics Based... | User Promise | Dailies |
| Celebrate Success | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Cloud Based |
| SWOT Analysis | Align | RIF Event | Multi year Platform | Experiential Goals |
| Drink the Kool-aid | Micro Transaction | Mobile Integration | Metagame | Infocasting Strategy |