| Micro Transaction | Infocasting Strategy | Massively Single Player | Next Gen! | Monetize |
| SWOT Analysis | Multi year Platform | Emergent Gameplay | Smartglass | Dailies |
| Best in Class | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Sticky |
| Celebrate Success | Aspirational | RIF Event | Razor X | Cloud Based |
| Align | Metagame | Drink the Kool-aid | Metrics Based... | Make it Pop! |
| Drink the Kool-aid | Crossmedia | Smartglass | Micro Transaction | Cloud Based |
| Next Gen! | Mobile Integration | Best in Class | Emergent Gameplay | Aspirational |
| Experiential Goals | Sticky | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | Razor X |
| Celebrate Success | RIF Event | Metrics Based... | Align | SWOT Analysis |
| Infocasting Strategy | Metagame | Monetize | Dailies | User Story |