| Align | Best in Class | Make it Pop! | Next Gen! | Micro Transaction |
| Drink the Kool-aid | Dailies | Infocasting Strategy | Aspirational | Crossmedia |
| RIF Event | Smartglass | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Monetize |
| Experiential Goals | Razor X | Multi year Platform | Celebrate Success | SWOT Analysis |
| Metagame | Massively Single Player | User Story | Metrics Based... | Emergent Gameplay |
| Monetize | Celebrate Success | Crossmedia | Infocasting Strategy | Align |
| Cloud Based | Mobile Integration | Make it Pop! | Next Gen! | Aspirational |
| User Promise | Metagame | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Metrics Based... |
| Emergent Gameplay | Razor X | Smartglass | Best in Class | Sticky |
| SWOT Analysis | Micro Transaction | Massively Single Player | Dailies | Drink the Kool-aid |