| Smartglass | Micro Transaction | Emergent Gameplay | Infocasting Strategy | Cloud Based |
| Metagame | Aspirational | User Promise | Dailies | Multi year Platform |
| Sticky | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Monetize | Make it Pop! |
| Align | SWOT Analysis | Next Gen! | Metrics Based... | Best in Class |
| User Story | Experiential Goals | Crossmedia | Celebrate Success | Massively Single Player |
| Dailies | Make it Pop! | Next Gen! | Crossmedia | User Promise |
| Metagame | User Story | Mobile Integration | Multi year Platform | Best in Class |
| Cloud Based | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Align | Massively Single Player |
| Smartglass | Monetize | Experiential Goals | Infocasting Strategy | RIF Event |
| Drink the Kool-aid | Aspirational | Celebrate Success | SWOT Analysis | Razor X |