| Emergent Gameplay | Metrics Based... | Next Gen! | Drink the Kool-aid | Crossmedia |
| Massively Single Player | Razor X | Smartglass | SWOT Analysis | Mobile Integration |
| Make it Pop! | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Dailies | Sticky |
| Align | User Story | Infocasting Strategy | Aspirational | RIF Event |
| Celebrate Success | Cloud Based | Metagame | Monetize | Micro Transaction |
| Razor X | Aspirational | Align | Mobile Integration | Metagame |
| User Promise | Drink the Kool-aid | Monetize | Dailies | Infocasting Strategy |
| Smartglass | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Next Gen! |
| RIF Event | Micro Transaction | SWOT Analysis | Metrics Based... | Celebrate Success |
| Massively Single Player | Best in Class | User Story | Crossmedia | Sticky |