| Emergent Gameplay | Monetize | Micro Transaction | Cloud Based | Aspirational |
| Dailies | SWOT Analysis | Crossmedia | Next Gen! | User Story |
| Make it Pop! | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | RIF Event | Drink the Kool-aid |
| Smartglass | Experiential Goals | Sticky | Infocasting Strategy | Celebrate Success |
| User Promise | Razor X | Align | Best in Class | Mobile Integration |
| Monetize | User Story | Smartglass | Metrics Based... | Align |
| Emergent Gameplay | Sticky | Crossmedia | SWOT Analysis | RIF Event |
| Best in Class | Razor X | GAME DEVELOPMENT BINGO (free square) | User Promise | Cloud Based |
| Micro Transaction | Aspirational | Dailies | Experiential Goals | Mobile Integration |
| Make it Pop! | Massively Single Player | Infocasting Strategy | Drink the Kool-aid | Next Gen! |