| Crossmedia | Make it Pop! | Mobile Integration | Metrics Based... | Metagame |
| Massively Single Player | Next Gen! | Micro Transaction | Aspirational | Monetize |
| User Promise | RIF Event | GAME DEVELOPMENT BINGO (free square) | Dailies | Align |
| Multi year Platform | Celebrate Success | Razor X | Smartglass | User Story |
| Best in Class | Cloud Based | Drink the Kool-aid | Experiential Goals | SWOT Analysis |
| Emergent Gameplay | Experiential Goals | User Story | Metrics Based... | Drink the Kool-aid |
| Mobile Integration | Celebrate Success | Next Gen! | Align | Make it Pop! |
| Dailies | RIF Event | GAME DEVELOPMENT BINGO (free square) | Best in Class | Massively Single Player |
| Cloud Based | Razor X | Aspirational | SWOT Analysis | Smartglass |
| Crossmedia | Sticky | Micro Transaction | Infocasting Strategy | Monetize |