| Experiential Goals | RIF Event | Align | Metrics Based... | Infocasting Strategy |
| User Promise | Best in Class | Metagame | Aspirational | Cloud Based |
| Multi year Platform | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Monetize | Razor X |
| Micro Transaction | Next Gen! | Crossmedia | User Story | Mobile Integration |
| Smartglass | Make it Pop! | SWOT Analysis | Dailies | Massively Single Player |
| Infocasting Strategy | Best in Class | Drink the Kool-aid | Micro Transaction | Metagame |
| Next Gen! | Sticky | SWOT Analysis | Crossmedia | Dailies |
| RIF Event | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Aspirational | Razor X |
| Smartglass | Mobile Integration | Align | Celebrate Success | Massively Single Player |
| Cloud Based | User Promise | Multi year Platform | Make it Pop! | Monetize |