| Align | User Story | Metrics Based... | Infocasting Strategy | Next Gen! |
| Drink the Kool-aid | Monetize | Massively Single Player | Dailies | Razor X |
| Cloud Based | Smartglass | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | User Promise |
| RIF Event | Sticky | Crossmedia | Multi year Platform | Mobile Integration |
| Metagame | Make it Pop! | Best in Class | Aspirational | Emergent Gameplay |
| Massively Single Player | Cloud Based | Celebrate Success | Experiential Goals | Razor X |
| Drink the Kool-aid | Smartglass | Best in Class | Mobile Integration | User Promise |
| Dailies | Monetize | GAME DEVELOPMENT BINGO (free square) | RIF Event | Micro Transaction |
| Crossmedia | Align | User Story | Metagame | Aspirational |
| Sticky | Multi year Platform | Metrics Based... | Emergent Gameplay | Make it Pop! |