| Make it Pop! | Smartglass | Experiential Goals | User Promise | Razor X |
| Monetize | Drink the Kool-aid | Align | Dailies | Sticky |
| Cloud Based | Aspirational | GAME DEVELOPMENT BINGO (free square) | Metagame | RIF Event |
| Crossmedia | User Story | Massively Single Player | Celebrate Success | Next Gen! |
| Multi year Platform | Metrics Based... | Best in Class | Micro Transaction | SWOT Analysis |