| Drink the Kool-aid | Metrics Based... | RIF Event | User Story | SWOT Analysis |
| Aspirational | Smartglass | Sticky | Next Gen! | Crossmedia |
| Cloud Based | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Razor X | Massively Single Player |
| Experiential Goals | Micro Transaction | Mobile Integration | Celebrate Success | Metagame |
| Infocasting Strategy | Dailies | Multi year Platform | Monetize | Align |