| Micro Transaction | SWOT Analysis | Mobile Integration | Monetize | Massively Single Player |
| Crossmedia | Metrics Based... | Next Gen! | Aspirational | Dailies |
| Multi year Platform | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | User Promise |
| RIF Event | Metagame | Sticky | User Story | Best in Class |
| Smartglass | Make it Pop! | Razor X | Align | Cloud Based |