| Celebrate Success | Crossmedia | Smartglass | User Story | Experiential Goals |
| Metrics Based... | Align | Razor X | Aspirational | SWOT Analysis |
| Emergent Gameplay | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Micro Transaction |
| Metagame | Monetize | RIF Event | Make it Pop! | Infocasting Strategy |
| Next Gen! | Sticky | Cloud Based | Best in Class | Dailies |