| Smartglass | User Promise | Monetize | RIF Event | Experiential Goals |
| Massively Single Player | Infocasting Strategy | Micro Transaction | Align | Metagame |
| User Story | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Dailies |
| Next Gen! | Best in Class | Aspirational | Multi year Platform | Drink the Kool-aid |
| Sticky | SWOT Analysis | Make it Pop! | Emergent Gameplay | Crossmedia |