| Best in Class | SWOT Analysis | Metrics Based... | User Story | Sticky |
| Drink the Kool-aid | Celebrate Success | Crossmedia | Dailies | Multi year Platform |
| Monetize | User Promise | GAME DEVELOPMENT BINGO (free square) | Aspirational | Infocasting Strategy |
| RIF Event | Experiential Goals | Cloud Based | Massively Single Player | Smartglass |
| Align | Metagame | Make it Pop! | Razor X | Emergent Gameplay |