| RIF Event | Micro Transaction | Aspirational | Experiential Goals | SWOT Analysis |
| Infocasting Strategy | Next Gen! | Emergent Gameplay | Dailies | Massively Single Player |
| Cloud Based | Drink the Kool-aid | GAME DEVELOPMENT BINGO (free square) | Smartglass | Multi year Platform |
| Sticky | User Promise | Metrics Based... | Make it Pop! | Razor X |
| Best in Class | Monetize | Metagame | Crossmedia | Align |