| Infocasting Strategy | Drink the Kool-aid | Align | RIF Event | Metagame |
| Razor X | Dailies | Experiential Goals | User Promise | Micro Transaction |
| Sticky | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | User Story | Mobile Integration |
| Best in Class | SWOT Analysis | Crossmedia | Monetize | Massively Single Player |
| Next Gen! | Metrics Based... | Smartglass | Celebrate Success | Aspirational |