| Crossmedia | Infocasting Strategy | Best in Class | Smartglass | Micro Transaction |
| Celebrate Success | Metagame | Monetize | User Story | Multi year Platform |
| Drink the Kool-aid | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Massively Single Player | User Promise |
| Razor X | Next Gen! | Sticky | Mobile Integration | Metrics Based... |
| Cloud Based | Experiential Goals | RIF Event | Dailies | Align |