| Align | Next Gen! | Crossmedia | Infocasting Strategy | Emergent Gameplay |
| Massively Single Player | User Story | Dailies | SWOT Analysis | Sticky |
| Experiential Goals | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | User Promise | Razor X |
| Smartglass | Metrics Based... | Mobile Integration | Make it Pop! | Multi year Platform |
| Celebrate Success | Aspirational | RIF Event | Cloud Based | Best in Class |