| Celebrate Success | Aspirational | Emergent Gameplay | Cloud Based | Crossmedia |
| SWOT Analysis | Monetize | Metagame | Infocasting Strategy | Next Gen! |
| Multi year Platform | Razor X | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Best in Class |
| Massively Single Player | Mobile Integration | User Story | Smartglass | User Promise |
| RIF Event | Align | Micro Transaction | Metrics Based... | Sticky |