| Mobile Integration | Metagame | Massively Single Player | Monetize | Drink the Kool-aid |
| Emergent Gameplay | RIF Event | User Story | Micro Transaction | Crossmedia |
| Dailies | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Align | Best in Class |
| SWOT Analysis | Cloud Based | User Promise | Smartglass | Metrics Based... |
| Experiential Goals | Aspirational | Next Gen! | Sticky | Infocasting Strategy |