| User Promise | Cloud Based | Razor X | RIF Event | Experiential Goals |
| Next Gen! | Dailies | Align | Metagame | Best in Class |
| Aspirational | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Sticky |
| Smartglass | Metrics Based... | Make it Pop! | Massively Single Player | Infocasting Strategy |
| Monetize | Mobile Integration | User Story | Emergent Gameplay | SWOT Analysis |