| Cloud Based | Massively Single Player | Next Gen! | SWOT Analysis | Emergent Gameplay |
| Celebrate Success | User Story | Experiential Goals | Infocasting Strategy | Drink the Kool-aid |
| Aspirational | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Crossmedia |
| Multi year Platform | Metrics Based... | Sticky | Best in Class | Metagame |
| Smartglass | User Promise | Dailies | Monetize | Align |