| Aspirational | Emergent Gameplay | Make it Pop! | Monetize | Metrics Based... |
| Smartglass | Razor X | Infocasting Strategy | RIF Event | Align |
| User Story | Best in Class | GAME DEVELOPMENT BINGO (free square) | Sticky | Mobile Integration |
| User Promise | Multi year Platform | Massively Single Player | Micro Transaction | Drink the Kool-aid |
| Dailies | Cloud Based | SWOT Analysis | Experiential Goals | Metagame |