| Monetize | Infocasting Strategy | Multi year Platform | Metrics Based... | Drink the Kool-aid |
| Mobile Integration | Smartglass | Dailies | Best in Class | Next Gen! |
| Make it Pop! | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Aspirational | Massively Single Player |
| Cloud Based | User Story | SWOT Analysis | Razor X | Emergent Gameplay |
| RIF Event | Celebrate Success | Micro Transaction | Sticky | User Promise |