| Make it Pop! | Metrics Based... | User Promise | Aspirational | RIF Event |
| Micro Transaction | Razor X | Align | Mobile Integration | Sticky |
| Smartglass | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Best in Class |
| Celebrate Success | Experiential Goals | SWOT Analysis | Multi year Platform | Infocasting Strategy |
| Dailies | Emergent Gameplay | Monetize | Massively Single Player | User Story |