| Make it Pop! | Celebrate Success | Next Gen! | Micro Transaction | Drink the Kool-aid |
| Smartglass | Aspirational | Sticky | Mobile Integration | Crossmedia |
| RIF Event | Best in Class | GAME DEVELOPMENT BINGO (free square) | User Story | Align |
| Monetize | Infocasting Strategy | Emergent Gameplay | Metrics Based... | Experiential Goals |
| User Promise | Razor X | Cloud Based | Metagame | Multi year Platform |