| Sticky | User Promise | Micro Transaction | Aspirational | Emergent Gameplay |
| Metagame | Experiential Goals | Razor X | Drink the Kool-aid | Smartglass |
| Cloud Based | User Story | GAME DEVELOPMENT BINGO (free square) | Align | Dailies |
| Best in Class | Metrics Based... | Crossmedia | Multi year Platform | Monetize |
| Make it Pop! | Celebrate Success | Next Gen! | Mobile Integration | RIF Event |