| Massively Single Player | User Promise | Next Gen! | Emergent Gameplay | Aspirational |
| Crossmedia | Infocasting Strategy | RIF Event | Metagame | Micro Transaction |
| Metrics Based... | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Multi year Platform |
| Best in Class | User Story | Monetize | Smartglass | Experiential Goals |
| Razor X | Mobile Integration | Drink the Kool-aid | Dailies | Cloud Based |