| User Promise | Infocasting Strategy | SWOT Analysis | Massively Single Player | Metagame |
| Mobile Integration | Dailies | Micro Transaction | Make it Pop! | Next Gen! |
| Drink the Kool-aid | Align | GAME DEVELOPMENT BINGO (free square) | Sticky | Aspirational |
| RIF Event | Crossmedia | Razor X | Best in Class | Cloud Based |
| Metrics Based... | Emergent Gameplay | Monetize | Celebrate Success | Smartglass |