| Micro Transaction | Celebrate Success | Make it Pop! | Cloud Based | SWOT Analysis |
| Metagame | Massively Single Player | Metrics Based... | Smartglass | Monetize |
| Multi year Platform | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Mobile Integration |
| RIF Event | Dailies | Aspirational | Best in Class | Infocasting Strategy |
| Razor X | Crossmedia | Align | Drink the Kool-aid | User Promise |