| User Promise | Sticky | Micro Transaction | Infocasting Strategy | SWOT Analysis |
| Drink the Kool-aid | Align | Metagame | User Story | Massively Single Player |
| Next Gen! | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Make it Pop! |
| Smartglass | Emergent Gameplay | Razor X | Cloud Based | Monetize |
| Aspirational | RIF Event | Multi year Platform | Crossmedia | Metrics Based... |