| Emergent Gameplay | Monetize | Razor X | Make it Pop! | User Story |
| Experiential Goals | Aspirational | Next Gen! | RIF Event | Cloud Based |
| Drink the Kool-aid | Align | GAME DEVELOPMENT BINGO (free square) | Dailies | Massively Single Player |
| Metrics Based... | Celebrate Success | Smartglass | SWOT Analysis | Sticky |
| Infocasting Strategy | Metagame | Micro Transaction | Multi year Platform | Crossmedia |