| User Story | Align | Celebrate Success | Experiential Goals | Cloud Based |
| Best in Class | Sticky | Dailies | User Promise | Emergent Gameplay |
| Razor X | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Crossmedia |
| Massively Single Player | Make it Pop! | Drink the Kool-aid | SWOT Analysis | Next Gen! |
| Metagame | Infocasting Strategy | Metrics Based... | Mobile Integration | Aspirational |