| Align | Massively Single Player | Crossmedia | Infocasting Strategy | Drink the Kool-aid |
| Dailies | Next Gen! | Sticky | User Promise | Celebrate Success |
| Mobile Integration | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | RIF Event | Metrics Based... |
| Aspirational | Micro Transaction | Make it Pop! | Monetize | SWOT Analysis |
| Smartglass | Razor X | Experiential Goals | Metagame | Cloud Based |