| Micro Transaction | Smartglass | Razor X | Mobile Integration | Align |
| RIF Event | Massively Single Player | Crossmedia | Best in Class | Experiential Goals |
| Metrics Based... | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Cloud Based |
| User Story | Aspirational | Emergent Gameplay | Multi year Platform | Metagame |
| User Promise | Dailies | SWOT Analysis | Sticky | Monetize |