| Drink the Kool-aid | RIF Event | Mobile Integration | Massively Single Player | Make it Pop! |
| Next Gen! | Aspirational | Emergent Gameplay | Multi year Platform | Micro Transaction |
| Crossmedia | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | User Story | Monetize |
| Cloud Based | Metagame | Infocasting Strategy | Best in Class | Razor X |
| SWOT Analysis | Sticky | Metrics Based... | Align | User Promise |