| Cloud Based | Monetize | Metrics Based... | Celebrate Success | Smartglass |
| Metagame | Aspirational | Multi year Platform | Sticky | Make it Pop! |
| Mobile Integration | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | Drink the Kool-aid |
| Dailies | User Story | Emergent Gameplay | Massively Single Player | User Promise |
| Align | SWOT Analysis | RIF Event | Best in Class | Razor X |