| User Story | Celebrate Success | Emergent Gameplay | Experiential Goals | Make it Pop! |
| Mobile Integration | Metrics Based... | Infocasting Strategy | Micro Transaction | Metagame |
| SWOT Analysis | Dailies | GAME DEVELOPMENT BINGO (free square) | Best in Class | Massively Single Player |
| Aspirational | RIF Event | Align | Drink the Kool-aid | Smartglass |
| Multi year Platform | Monetize | Crossmedia | Next Gen! | Razor X |