| Monetize | Celebrate Success | User Story | Crossmedia | Experiential Goals |
| Smartglass | Drink the Kool-aid | Aspirational | Infocasting Strategy | Micro Transaction |
| Metagame | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | RIF Event | Cloud Based |
| User Promise | Align | Emergent Gameplay | Razor X | Mobile Integration |
| Multi year Platform | Best in Class | Metrics Based... | Make it Pop! | SWOT Analysis |