| RIF Event | Emergent Gameplay | Infocasting Strategy | SWOT Analysis | Cloud Based |
| Micro Transaction | Multi year Platform | Sticky | Align | Razor X |
| Mobile Integration | Best in Class | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Metagame |
| Experiential Goals | Dailies | Celebrate Success | User Story | User Promise |
| Aspirational | Massively Single Player | Smartglass | Drink the Kool-aid | Next Gen! |