| Make it Pop! | Celebrate Success | User Story | Align | RIF Event |
| Multi year Platform | Metrics Based... | Sticky | Razor X | Crossmedia |
| SWOT Analysis | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Mobile Integration |
| Micro Transaction | Best in Class | Drink the Kool-aid | Next Gen! | Dailies |
| Metagame | Massively Single Player | Aspirational | User Promise | Cloud Based |