| Metrics Based... | Infocasting Strategy | Crossmedia | Make it Pop! | Metagame |
| Micro Transaction | RIF Event | Next Gen! | Aspirational | Mobile Integration |
| Massively Single Player | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | User Story |
| Experiential Goals | Cloud Based | Monetize | Align | Best in Class |
| Dailies | Drink the Kool-aid | SWOT Analysis | Razor X | User Promise |