| Cloud Based | Smartglass | User Promise | Massively Single Player | Monetize |
| Emergent Gameplay | User Story | Micro Transaction | Crossmedia | Drink the Kool-aid |
| Metagame | Best in Class | GAME DEVELOPMENT BINGO (free square) | Sticky | SWOT Analysis |
| Experiential Goals | Align | Metrics Based... | Multi year Platform | Infocasting Strategy |
| Razor X | Celebrate Success | Next Gen! | Make it Pop! | Mobile Integration |