| Drink the Kool-aid | Aspirational | Emergent Gameplay | Next Gen! | Best in Class |
| Align | Metrics Based... | Micro Transaction | Crossmedia | User Story |
| Smartglass | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | User Promise | Make it Pop! |
| Massively Single Player | Metagame | Monetize | Mobile Integration | Sticky |
| Dailies | Multi year Platform | Razor X | Infocasting Strategy | Celebrate Success |