| Multi year Platform | RIF Event | Smartglass | User Promise | Align |
| Monetize | Make it Pop! | Dailies | Crossmedia | Best in Class |
| Aspirational | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Celebrate Success |
| Sticky | Infocasting Strategy | Micro Transaction | Cloud Based | Drink the Kool-aid |
| Emergent Gameplay | User Story | Next Gen! | Razor X | Metagame |