| Razor X | Next Gen! | Monetize | Massively Single Player | Micro Transaction |
| Crossmedia | Drink the Kool-aid | Mobile Integration | User Promise | User Story |
| Align | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Metrics Based... |
| Celebrate Success | Dailies | Smartglass | Experiential Goals | RIF Event |
| Sticky | SWOT Analysis | Metagame | Cloud Based | Best in Class |