| RIF Event | Aspirational | User Story | User Promise | Make it Pop! |
| Best in Class | Sticky | Crossmedia | Next Gen! | SWOT Analysis |
| Mobile Integration | Align | GAME DEVELOPMENT BINGO (free square) | Metagame | Celebrate Success |
| Emergent Gameplay | Micro Transaction | Multi year Platform | Cloud Based | Monetize |
| Experiential Goals | Metrics Based... | Razor X | Massively Single Player | Drink the Kool-aid |