| Emergent Gameplay | User Promise | Experiential Goals | Micro Transaction | Drink the Kool-aid |
| Razor X | Next Gen! | Best in Class | User Story | Align |
| Mobile Integration | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | Crossmedia | RIF Event |
| Metagame | Make it Pop! | Aspirational | SWOT Analysis | Infocasting Strategy |
| Cloud Based | Multi year Platform | Dailies | Smartglass | Sticky |