| Razor X | Dailies | Drink the Kool-aid | Multi year Platform | Cloud Based |
| Massively Single Player | Emergent Gameplay | Celebrate Success | Micro Transaction | User Story |
| Mobile Integration | Smartglass | GAME DEVELOPMENT BINGO (free square) | Best in Class | Metagame |
| Sticky | Infocasting Strategy | Experiential Goals | Make it Pop! | User Promise |
| RIF Event | SWOT Analysis | Monetize | Metrics Based... | Aspirational |