| Multi year Platform | Cloud Based | Metagame | User Story | Crossmedia |
| Massively Single Player | Celebrate Success | Micro Transaction | Dailies | RIF Event |
| Infocasting Strategy | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Metrics Based... | Aspirational |
| Emergent Gameplay | Experiential Goals | Next Gen! | Best in Class | Sticky |
| Mobile Integration | User Promise | Smartglass | Razor X | SWOT Analysis |