| SWOT Analysis | Mobile Integration | Crossmedia | Metagame | Dailies |
| User Promise | Experiential Goals | Sticky | Micro Transaction | Celebrate Success |
| Best in Class | Multi year Platform | GAME DEVELOPMENT BINGO (free square) | RIF Event | Align |
| Razor X | Infocasting Strategy | Metrics Based... | Emergent Gameplay | Make it Pop! |
| Cloud Based | Massively Single Player | Aspirational | Monetize | Drink the Kool-aid |