| Multi year Platform | Dailies | Massively Single Player | Cloud Based | Crossmedia |
| Metrics Based... | Drink the Kool-aid | Celebrate Success | Smartglass | Best in Class |
| Micro Transaction | Sticky | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Next Gen! |
| Razor X | Make it Pop! | SWOT Analysis | Monetize | User Promise |
| Metagame | Mobile Integration | User Story | Infocasting Strategy | Align |