| Best in Class | Multi year Platform | SWOT Analysis | RIF Event | Celebrate Success |
| Micro Transaction | Metrics Based... | Emergent Gameplay | User Promise | Next Gen! |
| Sticky | Crossmedia | GAME DEVELOPMENT BINGO (free square) | User Story | Aspirational |
| Dailies | Razor X | Cloud Based | Make it Pop! | Metagame |
| Drink the Kool-aid | Smartglass | Infocasting Strategy | Align | Experiential Goals |