| Crossmedia | Multi year Platform | User Promise | Sticky | User Story |
| Align | Best in Class | Experiential Goals | RIF Event | Aspirational |
| Micro Transaction | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Smartglass | Infocasting Strategy |
| Cloud Based | Make it Pop! | Dailies | Massively Single Player | Razor X |
| Drink the Kool-aid | Emergent Gameplay | SWOT Analysis | Mobile Integration | Metagame |