| Crossmedia | SWOT Analysis | Metrics Based... | Razor X | Drink the Kool-aid |
| Dailies | Metagame | Experiential Goals | Massively Single Player | Next Gen! |
| Smartglass | Aspirational | GAME DEVELOPMENT BINGO (free square) | Align | Monetize |
| Best in Class | RIF Event | User Story | Sticky | Emergent Gameplay |
| User Promise | Cloud Based | Infocasting Strategy | Multi year Platform | Mobile Integration |