| Multi year Platform | Metrics Based... | Massively Single Player | SWOT Analysis | Best in Class |
| Infocasting Strategy | Crossmedia | Align | User Promise | Celebrate Success |
| Drink the Kool-aid | Aspirational | GAME DEVELOPMENT BINGO (free square) | Smartglass | Sticky |
| RIF Event | Make it Pop! | Monetize | Next Gen! | Metagame |
| Experiential Goals | Micro Transaction | Razor X | Emergent Gameplay | Mobile Integration |