| Next Gen! | User Promise | Drink the Kool-aid | Best in Class | Metagame |
| Massively Single Player | RIF Event | Razor X | User Story | Monetize |
| Micro Transaction | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Aspirational | Celebrate Success |
| Crossmedia | Multi year Platform | Mobile Integration | Cloud Based | Emergent Gameplay |
| Smartglass | SWOT Analysis | Metrics Based... | Dailies | Experiential Goals |