| Crossmedia | Celebrate Success | Massively Single Player | Mobile Integration | Emergent Gameplay |
| Align | Micro Transaction | Next Gen! | Monetize | User Promise |
| Best in Class | Metrics Based... | GAME DEVELOPMENT BINGO (free square) | RIF Event | Cloud Based |
| Aspirational | SWOT Analysis | Drink the Kool-aid | Metagame | Razor X |
| Experiential Goals | Multi year Platform | User Story | Dailies | Sticky |