| Sticky | Emergent Gameplay | Infocasting Strategy | Best in Class | Micro Transaction |
| RIF Event | Crossmedia | Celebrate Success | Make it Pop! | Metagame |
| Metrics Based... | Razor X | GAME DEVELOPMENT BINGO (free square) | Aspirational | Dailies |
| Smartglass | Next Gen! | Mobile Integration | User Promise | Massively Single Player |
| Align | Multi year Platform | User Story | SWOT Analysis | Cloud Based |