| Crossmedia | Drink the Kool-aid | Aspirational | Micro Transaction | User Story |
| Celebrate Success | Metrics Based... | Multi year Platform | Smartglass | Cloud Based |
| Infocasting Strategy | RIF Event | GAME DEVELOPMENT BINGO (free square) | Dailies | Mobile Integration |
| User Promise | Best in Class | Massively Single Player | Experiential Goals | Make it Pop! |
| Emergent Gameplay | Razor X | Metagame | Next Gen! | SWOT Analysis |