| Align | Aspirational | Next Gen! | SWOT Analysis | Cloud Based |
| RIF Event | Dailies | Razor X | Celebrate Success | Sticky |
| Massively Single Player | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Drink the Kool-aid |
| Micro Transaction | Emergent Gameplay | Make it Pop! | Best in Class | User Promise |
| Smartglass | Infocasting Strategy | Monetize | Metagame | Mobile Integration |