| Align | SWOT Analysis | Massively Single Player | Multi year Platform | Infocasting Strategy |
| Crossmedia | Best in Class | Mobile Integration | Drink the Kool-aid | Metrics Based... |
| Razor X | Smartglass | GAME DEVELOPMENT BINGO (free square) | User Story | Celebrate Success |
| Metagame | Sticky | Monetize | Cloud Based | Micro Transaction |
| Emergent Gameplay | Make it Pop! | Experiential Goals | Dailies | User Promise |