| Razor X | Make it Pop! | SWOT Analysis | Celebrate Success | Micro Transaction |
| RIF Event | Next Gen! | Metrics Based... | Monetize | Aspirational |
| Drink the Kool-aid | Best in Class | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Crossmedia |
| Experiential Goals | User Story | Multi year Platform | User Promise | Infocasting Strategy |
| Massively Single Player | Emergent Gameplay | Sticky | Smartglass | Align |