| Metagame | Aspirational | User Promise | Align | Sticky |
| Mobile Integration | Metrics Based... | Cloud Based | Smartglass | Infocasting Strategy |
| SWOT Analysis | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Make it Pop! |
| Multi year Platform | RIF Event | Emergent Gameplay | Monetize | Micro Transaction |
| Dailies | Razor X | Next Gen! | Celebrate Success | Massively Single Player |