| Best in Class | SWOT Analysis | Sticky | Align | Aspirational |
| Razor X | User Story | Make it Pop! | Monetize | Celebrate Success |
| Metrics Based... | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Metagame | Dailies |
| User Promise | RIF Event | Drink the Kool-aid | Smartglass | Experiential Goals |
| Mobile Integration | Emergent Gameplay | Next Gen! | Massively Single Player | Infocasting Strategy |