| User Story | SWOT Analysis | Micro Transaction | User Promise | Celebrate Success |
| Razor X | Massively Single Player | Multi year Platform | Metrics Based... | Align |
| Monetize | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | RIF Event | Crossmedia |
| Infocasting Strategy | Emergent Gameplay | Smartglass | Cloud Based | Mobile Integration |
| Sticky | Metagame | Best in Class | Dailies | Experiential Goals |