| Emergent Gameplay | Experiential Goals | RIF Event | Micro Transaction | Aspirational |
| Massively Single Player | Align | Mobile Integration | Drink the Kool-aid | SWOT Analysis |
| Smartglass | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Razor X | Make it Pop! |
| Metagame | User Promise | Infocasting Strategy | Metrics Based... | Crossmedia |
| Next Gen! | Multi year Platform | Monetize | User Story | Best in Class |