| Monetize | User Story | Cloud Based | Metagame | Next Gen! |
| Sticky | Dailies | User Promise | Razor X | Micro Transaction |
| Multi year Platform | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Align |
| Emergent Gameplay | Experiential Goals | Best in Class | SWOT Analysis | Mobile Integration |
| Celebrate Success | Smartglass | RIF Event | Drink the Kool-aid | Aspirational |