| Celebrate Success | Metrics Based... | Metagame | SWOT Analysis | Massively Single Player |
| Sticky | Multi year Platform | Cloud Based | Experiential Goals | Infocasting Strategy |
| Emergent Gameplay | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | RIF Event | Mobile Integration |
| User Story | User Promise | Dailies | Make it Pop! | Align |
| Monetize | Aspirational | Drink the Kool-aid | Next Gen! | Smartglass |