| Experiential Goals | Metrics Based... | SWOT Analysis | RIF Event | Drink the Kool-aid |
| Metagame | User Promise | Massively Single Player | Celebrate Success | Infocasting Strategy |
| Dailies | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Aspirational | Multi year Platform |
| Monetize | Cloud Based | Mobile Integration | Next Gen! | Crossmedia |
| Smartglass | Sticky | Align | Razor X | Best in Class |