| Experiential Goals | Dailies | RIF Event | Celebrate Success | SWOT Analysis |
| Metrics Based... | Sticky | Monetize | Smartglass | Align |
| Crossmedia | Aspirational | GAME DEVELOPMENT BINGO (free square) | Razor X | Make it Pop! |
| Cloud Based | Massively Single Player | Micro Transaction | Metagame | User Promise |
| Emergent Gameplay | Infocasting Strategy | Multi year Platform | Drink the Kool-aid | User Story |