| Massively Single Player | Celebrate Success | Metagame | Make it Pop! | RIF Event |
| Metrics Based... | User Promise | Experiential Goals | Cloud Based | Monetize |
| Smartglass | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Align |
| Aspirational | Best in Class | User Story | Dailies | Crossmedia |
| Multi year Platform | Micro Transaction | Mobile Integration | Drink the Kool-aid | Next Gen! |