| Metagame | Celebrate Success | Smartglass | Aspirational | Cloud Based |
| Drink the Kool-aid | Multi year Platform | Sticky | RIF Event | Massively Single Player |
| Align | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Infocasting Strategy |
| User Story | Make it Pop! | Dailies | Monetize | Emergent Gameplay |
| Razor X | SWOT Analysis | Crossmedia | Micro Transaction | Mobile Integration |