| Metagame | User Story | Massively Single Player | Best in Class | Micro Transaction |
| Drink the Kool-aid | Dailies | User Promise | Emergent Gameplay | Mobile Integration |
| Monetize | Sticky | GAME DEVELOPMENT BINGO (free square) | Razor X | Cloud Based |
| Metrics Based... | Make it Pop! | Smartglass | Aspirational | RIF Event |
| Experiential Goals | Infocasting Strategy | Next Gen! | SWOT Analysis | Multi year Platform |