| Make it Pop! | Smartglass | Best in Class | Celebrate Success | User Story |
| Align | Next Gen! | User Promise | RIF Event | Experiential Goals |
| Cloud Based | Metagame | GAME DEVELOPMENT BINGO (free square) | SWOT Analysis | Monetize |
| Dailies | Mobile Integration | Multi year Platform | Micro Transaction | Massively Single Player |
| Drink the Kool-aid | Razor X | Aspirational | Metrics Based... | Infocasting Strategy |