| Metagame | Aspirational | Mobile Integration | Next Gen! | User Promise |
| Metrics Based... | Experiential Goals | Cloud Based | SWOT Analysis | Micro Transaction |
| Emergent Gameplay | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Monetize | Dailies |
| Smartglass | User Story | Make it Pop! | Massively Single Player | Align |
| Sticky | RIF Event | Drink the Kool-aid | Crossmedia | Multi year Platform |