| User Story | Drink the Kool-aid | Celebrate Success | Infocasting Strategy | Mobile Integration |
| Smartglass | Cloud Based | Razor X | Align | SWOT Analysis |
| RIF Event | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Monetize | Crossmedia |
| Best in Class | Emergent Gameplay | Aspirational | Massively Single Player | Sticky |
| Metagame | Micro Transaction | Make it Pop! | Dailies | Metrics Based... |