| Emergent Gameplay | User Promise | SWOT Analysis | Mobile Integration | Best in Class |
| Massively Single Player | Sticky | Cloud Based | Dailies | Metrics Based... |
| Monetize | Make it Pop! | GAME DEVELOPMENT BINGO (free square) | Crossmedia | User Story |
| Drink the Kool-aid | Experiential Goals | Aspirational | Align | Micro Transaction |
| RIF Event | Metagame | Multi year Platform | Next Gen! | Infocasting Strategy |