| Infocasting Strategy | Metrics Based... | Micro Transaction | Razor X | Cloud Based |
| Next Gen! | Sticky | Aspirational | Celebrate Success | Metagame |
| Crossmedia | Monetize | GAME DEVELOPMENT BINGO (free square) | Smartglass | Best in Class |
| User Promise | Drink the Kool-aid | Align | User Story | Multi year Platform |
| SWOT Analysis | Make it Pop! | Massively Single Player | Experiential Goals | Emergent Gameplay |