| Celebrate Success | User Story | Massively Single Player | Smartglass | Align |
| Metrics Based... | Multi year Platform | Infocasting Strategy | User Promise | Micro Transaction |
| Sticky | RIF Event | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Dailies |
| Next Gen! | Aspirational | Emergent Gameplay | Metagame | Razor X |
| Experiential Goals | Mobile Integration | Drink the Kool-aid | Monetize | SWOT Analysis |