| Multi year Platform | Aspirational | User Story | Metrics Based... | Monetize |
| Smartglass | User Promise | Cloud Based | Metagame | Experiential Goals |
| RIF Event | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Mobile Integration |
| Celebrate Success | Micro Transaction | Infocasting Strategy | Razor X | Sticky |
| Crossmedia | Dailies | Make it Pop! | Best in Class | Align |