| Drink the Kool-aid | Monetize | Aspirational | Emergent Gameplay | Next Gen! |
| Infocasting Strategy | Massively Single Player | Smartglass | User Story | Metrics Based... |
| Best in Class | Metagame | GAME DEVELOPMENT BINGO (free square) | Dailies | Mobile Integration |
| Razor X | Multi year Platform | Sticky | SWOT Analysis | Cloud Based |
| Micro Transaction | Align | Make it Pop! | Crossmedia | RIF Event |