| Best in Class | Experiential Goals | User Story | SWOT Analysis | Smartglass |
| User Promise | Cloud Based | Razor X | Metrics Based... | Micro Transaction |
| Aspirational | Dailies | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Celebrate Success |
| Emergent Gameplay | Monetize | RIF Event | Make it Pop! | Drink the Kool-aid |
| Metagame | Multi year Platform | Next Gen! | Mobile Integration | Align |