| Multi year Platform | Smartglass | Aspirational | Metrics Based... | Crossmedia |
| Sticky | SWOT Analysis | Emergent Gameplay | User Promise | Mobile Integration |
| Celebrate Success | Massively Single Player | GAME DEVELOPMENT BINGO (free square) | Micro Transaction | User Story |
| Best in Class | Cloud Based | RIF Event | Make it Pop! | Drink the Kool-aid |
| Metagame | Infocasting Strategy | Align | Razor X | Experiential Goals |