| Drink the Kool-aid | Sticky | Smartglass | SWOT Analysis | Multi year Platform |
| Monetize | Make it Pop! | Metrics Based... | User Story | Aspirational |
| Mobile Integration | Experiential Goals | GAME DEVELOPMENT BINGO (free square) | Metagame | Massively Single Player |
| Celebrate Success | User Promise | Crossmedia | Micro Transaction | Razor X |
| Infocasting Strategy | Cloud Based | Emergent Gameplay | RIF Event | Best in Class |