| User Promise | Experiential Goals | Aspirational | Metagame | SWOT Analysis |
| Crossmedia | Infocasting Strategy | Micro Transaction | Monetize | Smartglass |
| Sticky | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Dailies | Make it Pop! |
| Cloud Based | Align | Best in Class | Multi year Platform | Razor X |
| Next Gen! | Emergent Gameplay | Massively Single Player | Metrics Based... | Celebrate Success |