| Drink the Kool-aid | Infocasting Strategy | Next Gen! | Aspirational | Celebrate Success |
| Emergent Gameplay | Razor X | Multi year Platform | Dailies | Monetize |
| Metagame | Align | GAME DEVELOPMENT BINGO (free square) | Crossmedia | Smartglass |
| User Promise | Make it Pop! | Massively Single Player | Sticky | RIF Event |
| Cloud Based | Best in Class | SWOT Analysis | Experiential Goals | Micro Transaction |