| Infocasting Strategy | Drink the Kool-aid | Next Gen! | Celebrate Success | Razor X |
| Align | RIF Event | Metagame | Cloud Based | Make it Pop! |
| Metrics Based... | Best in Class | GAME DEVELOPMENT BINGO (free square) | Dailies | Aspirational |
| Multi year Platform | Monetize | Experiential Goals | Smartglass | SWOT Analysis |
| User Promise | Mobile Integration | Sticky | Emergent Gameplay | Micro Transaction |