| Mobile Integration | Next Gen! | User Promise | Massively Single Player | Sticky |
| Monetize | User Story | Smartglass | Multi year Platform | Emergent Gameplay |
| Dailies | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Micro Transaction |
| Experiential Goals | Metrics Based... | Razor X | Celebrate Success | Metagame |
| Crossmedia | Make it Pop! | RIF Event | Infocasting Strategy | Align |