| Aspirational | Make it Pop! | Mobile Integration | Crossmedia | Smartglass |
| SWOT Analysis | Infocasting Strategy | Razor X | Massively Single Player | Emergent Gameplay |
| User Promise | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Metagame |
| RIF Event | Align | Dailies | Best in Class | User Story |
| Celebrate Success | Sticky | Drink the Kool-aid | Monetize | Multi year Platform |