| Crossmedia | Multi year Platform | Drink the Kool-aid | Align | Metrics Based... |
| User Promise | Cloud Based | Infocasting Strategy | Sticky | Dailies |
| Mobile Integration | RIF Event | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Aspirational |
| Smartglass | Make it Pop! | SWOT Analysis | Monetize | Micro Transaction |
| Razor X | Best in Class | Metagame | Next Gen! | User Story |