| Celebrate Success | Sticky | Mobile Integration | Metagame | Make it Pop! |
| Drink the Kool-aid | Multi year Platform | Metrics Based... | Cloud Based | SWOT Analysis |
| Experiential Goals | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Dailies |
| Aspirational | Crossmedia | Smartglass | User Story | Micro Transaction |
| Align | User Promise | Best in Class | Massively Single Player | Infocasting Strategy |