| Mobile Integration | Emergent Gameplay | Metagame | Razor X | Monetize |
| Micro Transaction | Multi year Platform | Celebrate Success | Infocasting Strategy | Next Gen! |
| User Story | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Dailies | Massively Single Player |
| Crossmedia | User Promise | Make it Pop! | Cloud Based | Best in Class |
| Experiential Goals | Drink the Kool-aid | Metrics Based... | Align | RIF Event |