| Align | Razor X | Massively Single Player | Best in Class | Smartglass |
| Crossmedia | User Story | Infocasting Strategy | Next Gen! | Multi year Platform |
| User Promise | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Monetize | Metrics Based... |
| Drink the Kool-aid | Micro Transaction | RIF Event | Sticky | Celebrate Success |
| Emergent Gameplay | Dailies | Cloud Based | Metagame | Mobile Integration |