| Align | RIF Event | Crossmedia | SWOT Analysis | Drink the Kool-aid |
| Metrics Based... | User Promise | Dailies | Next Gen! | Multi year Platform |
| Smartglass | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Make it Pop! | Metagame |
| Micro Transaction | Best in Class | Razor X | Massively Single Player | Experiential Goals |
| Sticky | Infocasting Strategy | Cloud Based | Emergent Gameplay | Celebrate Success |