| Celebrate Success | Make it Pop! | Monetize | Dailies | Razor X |
| Crossmedia | SWOT Analysis | Multi year Platform | Experiential Goals | Massively Single Player |
| Align | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Sticky | Emergent Gameplay |
| Best in Class | RIF Event | Next Gen! | Mobile Integration | User Promise |
| Aspirational | Metagame | User Story | Drink the Kool-aid | Infocasting Strategy |