| Smartglass | Mobile Integration | Micro Transaction | Experiential Goals | Infocasting Strategy |
| Align | Aspirational | Sticky | Best in Class | Multi year Platform |
| Massively Single Player | Metagame | GAME DEVELOPMENT BINGO (free square) | RIF Event | User Story |
| Dailies | SWOT Analysis | Cloud Based | Razor X | Metrics Based... |
| Monetize | Drink the Kool-aid | User Promise | Make it Pop! | Celebrate Success |