| Micro Transaction | Infocasting Strategy | Monetize | Metrics Based... | Dailies |
| Cloud Based | Align | Drink the Kool-aid | User Story | Massively Single Player |
| Best in Class | Celebrate Success | GAME DEVELOPMENT BINGO (free square) | Multi year Platform | Metagame |
| Smartglass | Make it Pop! | Experiential Goals | Mobile Integration | RIF Event |
| Aspirational | Next Gen! | Crossmedia | User Promise | Razor X |