| Multi year Platform | Next Gen! | Crossmedia | Monetize | Infocasting Strategy |
| Micro Transaction | Best in Class | Align | Razor X | Aspirational |
| Smartglass | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Dailies | User Promise |
| User Story | Make it Pop! | Metrics Based... | Experiential Goals | RIF Event |
| Drink the Kool-aid | Sticky | Cloud Based | SWOT Analysis | Celebrate Success |