| Make it Pop! | Metrics Based... | Best in Class | Metagame | RIF Event |
| User Story | Sticky | Mobile Integration | Crossmedia | Aspirational |
| Drink the Kool-aid | Smartglass | GAME DEVELOPMENT BINGO (free square) | Razor X | Infocasting Strategy |
| Celebrate Success | Emergent Gameplay | Experiential Goals | Monetize | Micro Transaction |
| Multi year Platform | Massively Single Player | Next Gen! | Dailies | Cloud Based |