| Razor X | Mobile Integration | Crossmedia | Dailies | Make it Pop! |
| Massively Single Player | Drink the Kool-aid | Monetize | Multi year Platform | Sticky |
| Smartglass | Cloud Based | GAME DEVELOPMENT BINGO (free square) | User Story | Emergent Gameplay |
| Next Gen! | Metagame | Metrics Based... | Celebrate Success | User Promise |
| Align | Best in Class | SWOT Analysis | Aspirational | RIF Event |