| Mobile Integration | Massively Single Player | Cloud Based | Sticky | Infocasting Strategy |
| Best in Class | Razor X | Drink the Kool-aid | User Story | Metagame |
| Align | Next Gen! | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | User Promise |
| Dailies | SWOT Analysis | Micro Transaction | Emergent Gameplay | Crossmedia |
| Experiential Goals | Monetize | Aspirational | Multi year Platform | Metrics Based... |