| Next Gen! | Make it Pop! | Sticky | Micro Transaction | Mobile Integration |
| Massively Single Player | Experiential Goals | Metagame | Razor X | Drink the Kool-aid |
| Multi year Platform | Aspirational | GAME DEVELOPMENT BINGO (free square) | Dailies | Monetize |
| Best in Class | Emergent Gameplay | Smartglass | Cloud Based | User Story |
| Align | Infocasting Strategy | Metrics Based... | User Promise | Celebrate Success |
| Micro Transaction | Massively Single Player | User Promise | Aspirational | Crossmedia |
| Monetize | RIF Event | Razor X | Celebrate Success | Make it Pop! |
| Experiential Goals | Mobile Integration | GAME DEVELOPMENT BINGO (free square) | Metagame | Metrics Based... |
| Dailies | Emergent Gameplay | Infocasting Strategy | Smartglass | Multi year Platform |
| Next Gen! | Align | Best in Class | Cloud Based | Sticky |