| User Story | Experiential Goals | Align | Sticky | Dailies |
| Smartglass | Drink the Kool-aid | RIF Event | User Promise | Metagame |
| Best in Class | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Aspirational | Razor X |
| Mobile Integration | Multi year Platform | Crossmedia | Make it Pop! | Micro Transaction |
| Monetize | Next Gen! | Celebrate Success | Infocasting Strategy | Emergent Gameplay |
| Emergent Gameplay | Align | Best in Class | SWOT Analysis | Drink the Kool-aid |
| Aspirational | Metagame | Smartglass | Sticky | Experiential Goals |
| Monetize | Dailies | GAME DEVELOPMENT BINGO (free square) | Cloud Based | User Promise |
| Celebrate Success | Crossmedia | Massively Single Player | RIF Event | Mobile Integration |
| Make it Pop! | User Story | Next Gen! | Infocasting Strategy | Razor X |