| Dailies | Metagame | Experiential Goals | Aspirational | User Story |
| RIF Event | Multi year Platform | Razor X | Celebrate Success | Metrics Based... |
| Infocasting Strategy | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Smartglass | Align |
| Crossmedia | Drink the Kool-aid | Make it Pop! | Next Gen! | Sticky |
| Best in Class | Mobile Integration | Emergent Gameplay | Massively Single Player | User Promise |
| Micro Transaction | Experiential Goals | Infocasting Strategy | Sticky | Massively Single Player |
| Monetize | Razor X | Metrics Based... | Drink the Kool-aid | User Promise |
| Metagame | Crossmedia | GAME DEVELOPMENT BINGO (free square) | Emergent Gameplay | Multi year Platform |
| SWOT Analysis | Cloud Based | Smartglass | Aspirational | RIF Event |
| Make it Pop! | Dailies | Next Gen! | Best in Class | Align |