| Drink the Kool-aid | Experiential Goals | Smartglass | Monetize | Metagame |
| Razor X | SWOT Analysis | Emergent Gameplay | Best in Class | User Promise |
| Make it Pop! | RIF Event | GAME DEVELOPMENT BINGO (free square) | Dailies | Next Gen! |
| Sticky | Aspirational | Celebrate Success | Metrics Based... | Micro Transaction |
| User Story | Mobile Integration | Multi year Platform | Crossmedia | Align |
| Best in Class | Metrics Based... | Infocasting Strategy | Razor X | Monetize |
| RIF Event | Metagame | Multi year Platform | Drink the Kool-aid | Crossmedia |
| Cloud Based | User Promise | GAME DEVELOPMENT BINGO (free square) | Next Gen! | Aspirational |
| Align | Massively Single Player | Micro Transaction | Celebrate Success | User Story |
| Emergent Gameplay | Dailies | Sticky | Experiential Goals | Make it Pop! |