| Infocasting Strategy | Massively Single Player | Smartglass | Make it Pop! | Cloud Based |
| RIF Event | Aspirational | Multi year Platform | User Promise | Crossmedia |
| Sticky | Monetize | GAME DEVELOPMENT BINGO (free square) | Best in Class | Dailies |
| Razor X | SWOT Analysis | Micro Transaction | Align | Mobile Integration |
| Metrics Based... | Experiential Goals | Drink the Kool-aid | Next Gen! | Celebrate Success |
| Multi year Platform | Massively Single Player | Metrics Based... | Crossmedia | Sticky |
| Mobile Integration | Aspirational | Emergent Gameplay | Best in Class | Experiential Goals |
| Metagame | Infocasting Strategy | GAME DEVELOPMENT BINGO (free square) | Monetize | Smartglass |
| User Story | Next Gen! | Celebrate Success | Razor X | Make it Pop! |
| Align | Dailies | RIF Event | SWOT Analysis | Drink the Kool-aid |