| Massively Single Player | RIF Event | Sticky | Metrics Based... | Next Gen! |
| User Story | Multi year Platform | SWOT Analysis | Dailies | Make it Pop! |
| Align | Aspirational | GAME DEVELOPMENT BINGO (free square) | Cloud Based | Celebrate Success |
| Emergent Gameplay | Razor X | Experiential Goals | Monetize | Drink the Kool-aid |
| Metagame | User Promise | Mobile Integration | Crossmedia | Infocasting Strategy |
| User Promise | Multi year Platform | Metrics Based... | RIF Event | Experiential Goals |
| Crossmedia | Make it Pop! | User Story | Mobile Integration | Razor X |
| Best in Class | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | Dailies | Sticky |
| Smartglass | Infocasting Strategy | Metagame | Aspirational | Align |
| Drink the Kool-aid | SWOT Analysis | Next Gen! | Emergent Gameplay | Massively Single Player |