| Micro Transaction | Smartglass | Massively Single Player | Metagame | SWOT Analysis |
| Next Gen! | Align | Infocasting Strategy | Razor X | Celebrate Success |
| User Promise | Monetize | GAME DEVELOPMENT BINGO (free square) | Experiential Goals | Aspirational |
| RIF Event | Dailies | Make it Pop! | Cloud Based | Best in Class |
| Metrics Based... | Multi year Platform | Sticky | User Story | Mobile Integration |
| User Promise | Align | Monetize | Cloud Based | Massively Single Player |
| Micro Transaction | Razor X | Smartglass | Best in Class | Mobile Integration |
| Drink the Kool-aid | Emergent Gameplay | GAME DEVELOPMENT BINGO (free square) | Infocasting Strategy | Crossmedia |
| Metrics Based... | Dailies | RIF Event | User Story | Multi year Platform |
| SWOT Analysis | Make it Pop! | Next Gen! | Celebrate Success | Experiential Goals |