| Dailies | Infocasting Strategy | User Story | Metrics Based... | Make it Pop! |
| Emergent Gameplay | Metagame | Celebrate Success | User Promise | Cloud Based |
| SWOT Analysis | Smartglass | GAME DEVELOPMENT BINGO (free square) | Mobile Integration | Sticky |
| Razor X | Best in Class | Multi year Platform | Monetize | Massively Single Player |
| Next Gen! | Micro Transaction | RIF Event | Aspirational | Crossmedia |
| Mobile Integration | Smartglass | Cloud Based | Dailies | Razor X |
| SWOT Analysis | Crossmedia | Monetize | Celebrate Success | RIF Event |
| Best in Class | Align | GAME DEVELOPMENT BINGO (free square) | User Story | Micro Transaction |
| Experiential Goals | Aspirational | Next Gen! | Metrics Based... | Multi year Platform |
| Drink the Kool-aid | Make it Pop! | Sticky | User Promise | Massively Single Player |