| Smartglass | SWOT Analysis | Sticky | Massively Single Player | User Story |
| Next Gen! | Infocasting Strategy | Crossmedia | Drink the Kool-aid | Make it Pop! |
| Monetize | Cloud Based | GAME DEVELOPMENT BINGO (free square) | Metagame | Experiential Goals |
| RIF Event | Dailies | Metrics Based... | User Promise | Emergent Gameplay |
| Aspirational | Align | Celebrate Success | Multi year Platform | Micro Transaction |