| Crossmedia | Cloud Based | Aspirational | Smartglass | Align |
| Drink the Kool-aid | RIF Event | Celebrate Success | Multi year Platform | Sticky |
| Monetize | User Story | GAME DEVELOPMENT BINGO (free square) | Razor X | Massively Single Player |
| Next Gen! | User Promise | Mobile Integration | Infocasting Strategy | Best in Class |
| Emergent Gameplay | Micro Transaction | Metagame | SWOT Analysis | Dailies |