| Celebrate Success | Mobile Integration | Razor X | Dailies | Sticky |
| Make it Pop! | Monetize | User Promise | Infocasting Strategy | Massively Single Player |
| User Story | SWOT Analysis | GAME DEVELOPMENT BINGO (free square) | Drink the Kool-aid | Metagame |
| Align | Aspirational | Emergent Gameplay | Best in Class | Cloud Based |
| RIF Event | Next Gen! | Crossmedia | Smartglass | Experiential Goals |