| RIF Event | Sticky | Best in Class | Infocasting Strategy | Drink the Kool-aid |
| Aspirational | SWOT Analysis | User Story | Emergent Gameplay | Massively Single Player |
| Mobile Integration | Monetize | GAME DEVELOPMENT BINGO (free square) | Metagame | Crossmedia |
| Multi year Platform | Razor X | Celebrate Success | Align | Experiential Goals |
| User Promise | Dailies | Next Gen! | Micro Transaction | Cloud Based |