| User Story | Smartglass | Experiential Goals | Mobile Integration | Make it Pop! |
| Razor X | Drink the Kool-aid | Massively Single Player | Cloud Based | Best in Class |
| Crossmedia | Dailies | GAME DEVELOPMENT BINGO (free square) | Celebrate Success | Multi year Platform |
| Infocasting Strategy | SWOT Analysis | Sticky | Emergent Gameplay | Metrics Based... |
| Monetize | Align | User Promise | Metagame | RIF Event |