| Razor X | Aspirational | Next Gen! | Smartglass | Align |
| Drink the Kool-aid | User Promise | Crossmedia | Massively Single Player | Emergent Gameplay |
| Dailies | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | User Story | Sticky |
| SWOT Analysis | Multi year Platform | RIF Event | Metrics Based... | Cloud Based |
| Make it Pop! | Mobile Integration | Infocasting Strategy | Best in Class | Metagame |