| Metagame | Celebrate Success | Align | Smartglass | Monetize |
| Metrics Based... | User Promise | Sticky | Mobile Integration | Emergent Gameplay |
| Massively Single Player | Micro Transaction | GAME DEVELOPMENT BINGO (free square) | RIF Event | SWOT Analysis |
| Aspirational | Multi year Platform | Best in Class | Razor X | Make it Pop! |
| User Story | Drink the Kool-aid | Cloud Based | Dailies | Experiential Goals |