| User experience | ADO | Virtualize | Knowledge Worker | Economies of Scale |
| Open Platform | High-Density | Hybrid Cloud | Context Aware | End-to-end |
| Business Process | Instant Access | INFORMATION TECHNOLOGIES BINGO (free square) | Green IT | Scaling |
| Zero Administration | On Demand | Network | Business continuity | Innovation |
| Transfer Rate | Encryption | Enterprise class | Dual Licensing | Interoperable |
| Unlimited capacity | Encryption | Internet of Things (IoT) | Service Oriented | Twisted Pair |
| Innovation | TCO | Enterprise class | Multi-platform | disruptive |
| Green IT | ADO | INFORMATION TECHNOLOGIES BINGO (free square) | Unlimited Bandwith | SLA |
| Single Pane of Glass | XML based | Vaporware | Dual Licensing | On Demand |
| Device Agnostic | Knowledge Worker | Integrated | Foolproof | High-Density |