| Out of the box | User experience | Context Aware | Innovation | disruptive |
| TCO | Open Platform | Future-proof | Seamless integration | Integrated |
| Predictive Capabilities | Vaporware | INFORMATION TECHNOLOGIES BINGO (free square) | Best Practice | Network |
| Device Agnostic | SLA | Foolproof | Twisted Pair | Modulation |
| Business Process | Business continuity | Messaging based | Single Pane of Glass | Virtualize |
| Foolproof | Dual Licensing | Network | Encryption | Scaling |
| High-Density | Business Process | WebService | SLA | disruptive |
| Single Pane of Glass | RAID | INFORMATION TECHNOLOGIES BINGO (free square) | Messaging based | Software as a Service |
| Innovation | Knowledge Worker | 24/7 | Predictive Capabilities | Cloud Computing |
| Web-Based Application | Intellectual Asset | Multi-platform | Vaporware | Twisted Pair |