| Knowledge Worker | Transfer Rate | Context Aware | User experience | Green IT |
| TCO | Seamless integration | Unlimited capacity | SLA | RAID |
| Out of the box | Software as a Service | INFORMATION TECHNOLOGIES BINGO (free square) | Business Process | Scaling |
| 24/7 | Twisted Pair | Interoperable | WebService | Foolproof |
| Future-proof | disruptive | Single Pane of Glass | Predictive Capabilities | Integrated |
| Instant Access | RAID | Business continuity | Intellectual Asset | Multi-platform |
| Future-proof | Green IT | Next Generation | On-the-fly | WebService |
| Dual Licensing | Unlimited Bandwith | INFORMATION TECHNOLOGIES BINGO (free square) | Foolproof | TCO |
| Out of the box | Context Aware | Hyperconvergence | Knowledge Worker | Modulation |
| Interoperable | disruptive | Economies of Scale | Scaling | High-Density |