| Messaging based | User experience | Future-proof | Next Generation | Innovation |
| Context Aware | Virtualize | Transfer Rate | Knowledge Worker | Unlimited Bandwith |
| On-the-fly | RAID | INFORMATION TECHNOLOGIES BINGO (free square) | ADO | Open Platform |
| Internet of Things (IoT) | Single Pane of Glass | Integrated | High-Density | On Demand |
| SLA | TCO | Instant Access | Software as a Service | 24/7 |
| End-to-end | Zero Administration | Hybrid Cloud | Context Aware | Hyperconvergence |
| Single Pane of Glass | Messaging based | Next Generation | Integrated | Network |
| Enterprise class | ADO | INFORMATION TECHNOLOGIES BINGO (free square) | Multi-platform | Scaling |
| Foolproof | Economies of Scale | On Demand | Internet of Things (IoT) | TCO |
| Out of the box | Knowledge Worker | Transfer Rate | Future-proof | Open Platform |