| Multi-platform | Network | Out of the box | WiFi | TCO |
| Virtualize | Future-proof | Dual Licensing | On-the-fly | Hybrid Cloud |
| User experience | Context Aware | INFORMATION TECHNOLOGIES BINGO (free square) | Service Oriented | Next Generation |
| 24/7 | Messaging based | Green IT | HTML5 | Interoperable |
| Best Practice | Knowledge Worker | Encryption | Integrated | On Demand |
| Virtualize | Modulation | User experience | Integrated | WiFi |
| Outsourcing | Context Aware | WebService | Device Agnostic | Enterprise class |
| Dual Licensing | Web-Based Application | INFORMATION TECHNOLOGIES BINGO (free square) | Green IT | Interoperable |
| Intellectual Asset | RAID | Internet of Things (IoT) | Foolproof | Economies of Scale |
| Best Practice | Cloud Computing | Innovation | Next Generation | disruptive |