| Zero Administration | Dual Licensing | Predictive Capabilities | Vaporware | Multi-platform |
| Economies of Scale | Virtualize | On Demand | TCO | Network |
| Intellectual Asset | Enterprise class | INFORMATION TECHNOLOGIES BINGO (free square) | Hybrid Cloud | disruptive |
| Seamless integration | Transfer Rate | Encryption | Knowledge Worker | End-to-end |
| Next Generation | Context Aware | Out of the box | Internet of Things (IoT) | Interoperable |
| HTML5 | Best Practice | Innovation | Outsourcing | Green IT |
| End-to-end | Service Oriented | Unlimited Bandwith | Hybrid Cloud | User experience |
| WebService | Twisted Pair | INFORMATION TECHNOLOGIES BINGO (free square) | TCO | WiFi |
| Seamless integration | Future-proof | Virtualize | Knowledge Worker | Context Aware |
| Messaging based | Device Agnostic | Encryption | 24/7 | High-Density |