| Dual Licensing | Messaging based | Foolproof | Context Aware | Out of the box |
| Predictive Capabilities | XML based | Software as a Service | Future-proof | Twisted Pair |
| Interoperable | Zero Administration | INFORMATION TECHNOLOGIES BINGO (free square) | Virtualize | Multi-platform |
| Integrated | Unlimited CPU | Scaling | Best Practice | Knowledge Worker |
| Seamless integration | TCO | Intellectual Asset | On Demand | Green IT |
| Messaging based | Cloud Computing | Scaling | Hybrid Cloud | Device Agnostic |
| Integrated | On-the-fly | Hyperconvergence | Seamless integration | Foolproof |
| 24/7 | Internet of Things (IoT) | INFORMATION TECHNOLOGIES BINGO (free square) | Software as a Service | Unlimited CPU |
| Enterprise class | Green IT | Service Oriented | Outsourcing | Web-Based Application |
| On Demand | Future-proof | User experience | Knowledge Worker | Interoperable |