| Foolproof | End-to-end | 24/7 | Zero Administration | Best Practice |
| Hyperconvergence | Vaporware | Twisted Pair | Business continuity | Future-proof |
| On Demand | Seamless integration | INFORMATION TECHNOLOGIES BINGO (free square) | Enterprise class | Hybrid Cloud |
| disruptive | Device Agnostic | Unlimited capacity | Network | Instant Access |
| TCO | Modulation | HTML5 | Dual Licensing | WebService |
| Business Process | Scaling | Unlimited CPU | Virtualize | Single Pane of Glass |
| Open Platform | Best Practice | Hybrid Cloud | Service Oriented | Economies of Scale |
| SLA | Unlimited Bandwith | INFORMATION TECHNOLOGIES BINGO (free square) | Internet of Things (IoT) | Encryption |
| Knowledge Worker | WebService | 24/7 | Next Generation | Innovation |
| Unlimited capacity | Business continuity | Vaporware | ADO | Hyperconvergence |