| Messaging based | User experience | Multi-platform | Innovation | TCO |
| Vaporware | Knowledge Worker | HTML5 | Outsourcing | Business Process |
| Virtualize | End-to-end | INFORMATION TECHNOLOGIES BINGO (free square) | Interoperable | Unlimited CPU |
| Device Agnostic | Future-proof | Hybrid Cloud | Internet of Things (IoT) | Green IT |
| Instant Access | SLA | Foolproof | XML based | Predictive Capabilities |
| Multi-platform | Network | Hybrid Cloud | Context Aware | Innovation |
| Zero Administration | disruptive | Web-Based Application | Foolproof | Cloud Computing |
| Next Generation | Business continuity | INFORMATION TECHNOLOGIES BINGO (free square) | HTML5 | Unlimited Bandwith |
| Encryption | Economies of Scale | Out of the box | Unlimited capacity | SLA |
| Seamless integration | Single Pane of Glass | End-to-end | Future-proof | Knowledge Worker |