| Economies of Scale | Dual Licensing | Scaling | Innovation | Future-proof |
| Integrated | disruptive | Transfer Rate | Encryption | Cloud Computing |
| Seamless integration | WebService | INFORMATION TECHNOLOGIES BINGO (free square) | Unlimited capacity | Context Aware |
| Zero Administration | Business continuity | RAID | Best Practice | Single Pane of Glass |
| Hybrid Cloud | XML based | End-to-end | ADO | Network |
| Device Agnostic | End-to-end | WebService | Encryption | XML based |
| ADO | Hybrid Cloud | Open Platform | Knowledge Worker | Future-proof |
| Messaging based | Foolproof | INFORMATION TECHNOLOGIES BINGO (free square) | Cloud Computing | Vaporware |
| Business Process | Outsourcing | Best Practice | On-the-fly | Business continuity |
| Next Generation | Out of the box | Internet of Things (IoT) | Modulation | HTML5 |