| Knowledge Worker | Next Generation | Innovation | ADO | Outsourcing |
| Interoperable | Unlimited Bandwith | disruptive | Intellectual Asset | XML based |
| Enterprise class | End-to-end | INFORMATION TECHNOLOGIES BINGO (free square) | Predictive Capabilities | Context Aware |
| Integrated | Unlimited capacity | Software as a Service | Hyperconvergence | On-the-fly |
| Dual Licensing | Green IT | Open Platform | Web-Based Application | Scaling |
| Zero Administration | Enterprise class | Twisted Pair | Unlimited CPU | End-to-end |
| Innovation | Seamless integration | On Demand | Best Practice | Intellectual Asset |
| Encryption | Modulation | INFORMATION TECHNOLOGIES BINGO (free square) | Business continuity | Web-Based Application |
| TCO | Out of the box | WebService | Knowledge Worker | Device Agnostic |
| disruptive | Single Pane of Glass | RAID | XML based | Hyperconvergence |