| On-the-fly | WebService | XML based | Web-Based Application | Innovation |
| Scaling | Zero Administration | RAID | Next Generation | TCO |
| Business continuity | disruptive | INFORMATION TECHNOLOGIES BINGO (free square) | Encryption | SLA |
| On Demand | Integrated | Green IT | Modulation | Outsourcing |
| Economies of Scale | Enterprise class | User experience | Unlimited Bandwith | Out of the box |
| Dual Licensing | SLA | Next Generation | Business Process | Web-Based Application |
| Modulation | On-the-fly | TCO | Interoperable | XML based |
| Internet of Things (IoT) | On Demand | INFORMATION TECHNOLOGIES BINGO (free square) | Multi-platform | Green IT |
| Open Platform | Knowledge Worker | Vaporware | WebService | Unlimited Bandwith |
| Innovation | Single Pane of Glass | Twisted Pair | ADO | Software as a Service |