| ADO | TCO | Unlimited capacity | On-the-fly | Best Practice |
| XML based | disruptive | SLA | Instant Access | Virtualize |
| Economies of Scale | Cloud Computing | INFORMATION TECHNOLOGIES BINGO (free square) | Green IT | Encryption |
| Enterprise class | Unlimited CPU | Context Aware | Twisted Pair | Network |
| Out of the box | Dual Licensing | 24/7 | Business continuity | Zero Administration |
| Multi-platform | Future-proof | Transfer Rate | TCO | Zero Administration |
| Best Practice | Outsourcing | Vaporware | User experience | Foolproof |
| XML based | Knowledge Worker | INFORMATION TECHNOLOGIES BINGO (free square) | On Demand | Device Agnostic |
| SLA | Messaging based | Scaling | Encryption | Predictive Capabilities |
| Unlimited Bandwith | ADO | End-to-end | Hybrid Cloud | Twisted Pair |