| Landing Page[s] | Dynamic | Service Oriented | Innovation / Innovated | Client Focus[ed] |
| Optimization | Drill Down | On The Same Page | Portfolio | End to end |
| Partner | Wow Factor | MARKETING BINGO (free square) | Ball Park | Assets |
| Off-line | Monetize | Target Audience | Google Juice | Demographic |
| Cross Sell | Market Leader | Automated | Burn rate | Revisit |
| Off-line | No-Brainer | Application Service Provider (ASP) | Promotion | Intellectual Property |
| Bandwidth | Assets | Streamline | B2B | A-B Testing |
| ETA | Downsize | MARKETING BINGO (free square) | Return on Investment (ROI) | Client Focus[ed] |
| Goal[s] | Phase | Upside | Performance | One to one |
| Moving/Going Forward | Results / Result-Driven | Optimization | Engage | End to end |