| Expectations | Results / Result-Driven | Control Group | Touch Base | Customer Service |
| Focused | Partner | Profit[ability] | Best of Breed | Dynamic |
| Workflow | Deliverable[s] | MARKETING BINGO (free square) | Growth | End to end |
| Gap Analysis | Action Item | Synergy / Synergies | Bottom Line | Call to Action |
| Lead The Field / Occupy The Field | Conversion | Strategic | Customer Oriented | Monetize |
| Perspective | Expectations | Return on Investment (ROI) | Market Leader | Up-Sell |
| Upside | Bandwidth | Profit[ability] | Benefit analysis | Drill Down |
| Moving/Going Forward | Strategize | MARKETING BINGO (free square) | Retention | Google Juice |
| Automated | Conversion | Big Picture | Search Engine Optimization | Lead The Field / Occupy The Field |
| Due dilligence | Followup | End to end | Customer Oriented | Customer Service |