| Sales Driven | Target Audience | Prototype | Perspective | Drill Down |
| Empower[ment] | Lead The Field / Occupy The Field | Downsize | Success | A-B Testing |
| Search Engine Optimization | Technologies | MARKETING BINGO (free square) | Upside | Cross Sell |
| Wow Factor | Scope | Ramp Up | B2B | Out Source |
| Acquisition | E-business | Touch Base | Bottom up | Mindset |
| Collaborate | One to one | Objectives | Flexibility | Landing Page[s] |
| Engage | Targeted | Customer Oriented | Success | Revenue |
| Best Practice | Brand[ing] | MARKETING BINGO (free square) | Timeline(s) | No-Brainer |
| E-business | Business Plan | Back-end | Strategize | Target Audience |
| Restructuring | Lead The Field / Occupy The Field | Moving/Going Forward | Pushback | Opportunity |