| Lead The Field / Occupy The Field | Niche[s] | Ramp Up | Retention | Strategic |
| Synergy / Synergies | Downsize | Search Engine Optimization | Perspective | Benefit analysis |
| Conversion | Collaborate | MARKETING BINGO (free square) | Segment | Experiences |
| Workflow | Service Oriented | Objectives | E-business | Customer Centric |
| On The Same Page | End to end | Drink the Kool-Aid | Google Juice | Call to Action |
| Benefit analysis | Low-Hanging Fruit | Measurement | Client Focus[ed] | Wow Factor |
| Back-end | B2B | Prototype | End to end | Out Source |
| Collaborate | ETA | MARKETING BINGO (free square) | Goal[s] | Mind Share |
| Retention | Control Group | Opportunity | Innovation / Innovated | First to market |
| Streamline | Acquisition | Lead The Field / Occupy The Field | Search Engine Optimization | Segment |