| Back-end | Real-Time | Lead The Field / Occupy The Field | Empower[ment] | Application Service Provider (ASP) |
| Workflow | Brand[ing] | Flexibility | E-commerce | Win-win |
| Intellectual Property | Target Audience | MARKETING BINGO (free square) | Focused | Success |
| Benefit analysis | High-Level | Value Add[ed] | Retention | Relevance |
| Gap Analysis | Search Engine Optimization | Measurement | Prototype | Opportunity |
| Monetize | Upside | Niche[s] | Service Oriented | Pipeline |
| Objectives | Perspective | High-Level | Touch Base | Facilitate |
| Conversion | E-business | MARKETING BINGO (free square) | Intellectual Property | Experiences |
| Empower[ment] | Engage | Back-end | Automated | Drink the Kool-Aid |
| Off-line | Measurement | Dynamic | Focused | Emergent |