| Intellectual Property | Perspective | E-business | Retention | Strategic |
| Timeline(s) | One to one | Convergent | Flexibility | Call to Action |
| Profit[ability] | Demographic | MARKETING BINGO (free square) | Targeted | Revisit |
| Mindset | Metrics | First to market | Automated | Action Item |
| Time to Market | Goal[s] | Impactful | Ball Park | Optimization |
| Back-end | Empower[ment] | Convergent | Deliverable[s] | Benchmark |
| Personalization | Braindump | Strategize | Dynamic | Customer Oriented |
| Results / Result-Driven | B2B | MARKETING BINGO (free square) | Moving/Going Forward | Buzz |
| Big Picture | Experiences | Performance | Bottom Line | Perspective |
| Return on Investment (ROI) | Intellectual Property | Win-win | Robust | Paradigm |