| Service Oriented | Upside | Burn rate | Dynamic | E-business |
| Bottom Line | Performance | Benefit analysis | Braindump | Optimization |
| Monetize | Niche[s] | MARKETING BINGO (free square) | Results / Result-Driven | Google Juice |
| Proactive | Scope | Best Practice | Strategic | Portfolio |
| Mindset | Out Source | Benchmark | Revenue | Moving/Going Forward |
| Market Leader | Bottom up | Niche[s] | Deliverable[s] | End to end |
| Flexibility | Measurement | E-commerce | Personalization | Profit[ability] |
| Ball Park | Empower[ment] | MARKETING BINGO (free square) | Milestone | High-Level |
| Targeted | Expectations | Due dilligence | Bottom Line | Business Plan |
| Return on Investment (ROI) | Growth | Portfolio | Traction | Control Group |