| Goal[s] | First to market | Google Juice | Vertical Market | Customer Oriented |
| Focused | Drill Down | Followup | Personalization | Real-Time |
| Measurement | Retention | MARKETING BINGO (free square) | Strategize | Monetize |
| Prioritized | Convergent | Downsize | Facilitate | Lead The Field / Occupy The Field |
| E-business | Prototype | Run the Numbers | Braindump | Control Group |
| Bottom Line | Bandwidth | Intellectual Property | Opportunity | Strategize |
| Deadlines | Scope | ETA | Solution(s) | Benchmark |
| Pushback | Upside | MARKETING BINGO (free square) | Monetize | Cross Sell |
| Synergy / Synergies | Due dilligence | Convergent | Conversion | Touch Base |
| Braindump | Action Item | Goal[s] | Win-win | Target Audience |