| Back-end | Relevance | Client Focus[ed] | On The Same Page | Optimization |
| Convergent | Brand[ing] | Touch Base | Customer Centric | Traction |
| Targeted | Benchmark | MARKETING BINGO (free square) | Off-line | Burn rate |
| Impactful | Synergy / Synergies | Phase | A-B Testing | Wow Factor |
| End to end | Customer Service | Experiences | Prioritized | Objectives |
| Cross Sell | Flexibility | Buzz | Run the Numbers | Prioritized |
| Innovation / Innovated | Time to Market | Success | Assets | Mind Share |
| Phase | Deadlines | MARKETING BINGO (free square) | Robust | Strategize |
| Service Oriented | Customer Service | Engage | Followup | Upside |
| Strategic | Optimization | Braindump | Market Leader | Traction |