| Due dilligence | ETA | Landing Page[s] | Control Group | Measurement |
| Innovation / Innovated | Goal[s] | Scope | Aggregate | Deadlines |
| Drill Down | High-Level | MARKETING BINGO (free square) | Customer Service | Bottom up |
| Synergy / Synergies | Strategic | Viral | Results / Result-Driven | Pushback |
| Engage | Service Oriented | Experiences | E-tailers | Expectations |
| Braindump | Aggregate | Low-Hanging Fruit | Drill Down | ETA |
| Perspective | Burn rate | Benchmark | Real-Time | Traction |
| Application Service Provider (ASP) | Fast Track | MARKETING BINGO (free square) | Scope | Vertical Market |
| Niche[s] | Bottom up | Run the Numbers | Objectives | Bandwidth |
| Integration | Service Oriented | Pushback | Measurement | Eyeballs |