| Grow | Promotion | Aggregate | Mindset | Ball Park |
| Assets | Integration | Growth | Benefit analysis | Milestone |
| Facilitate | Due dilligence | MARKETING BINGO (free square) | High-Level | Targeted |
| Engage | Phase | Niche[s] | No-Brainer | Perspective |
| Prototype | Brand[ing] | Fast Track | Drill Down | Control Group |
| Profit[ability] | Strategize | Bandwidth | Viral | One to one |
| Followup | E-business | Optimization | Emergent | Buzz |
| First to market | Run the Numbers | MARKETING BINGO (free square) | Return on Investment (ROI) | Best Practice |
| Scope | Flexibility | Wow Factor | Experiences | A-B Testing |
| Vertical Market | Empower[ment] | Brand[ing] | Bottom Line | Objectives |