| Partner | Innovation / Innovated | Assets | Drill Down | Collaborate |
| Prioritized | Impactful | Flexibility | Aggregate | Goal[s] |
| Moving/Going Forward | Demographic | MARKETING BINGO (free square) | Customer Relationship Management (CRM) | Ball Park |
| Market Leader | Out Source | Gap Analysis | Win-win | Value Add[ed] |
| Proactive | Objectives | Automated | Promotion | Traction |
| Strategize | Conversion | Touch Base | Niche[s] | Scope |
| Wow Factor | Back-end | Low-Hanging Fruit | A-B Testing | Cross Sell |
| Gap Analysis | Drill Down | MARKETING BINGO (free square) | Eyeballs | Metrics |
| Prioritized | Up-Sell | Landing Page[s] | Synergy / Synergies | Dynamic |
| Pushback | Partner | Focused | Off-line | Flexibility |