| Measurement | Promotion | Business Plan | Performance | Prioritized |
| Customer Service | Revisit | Engage | Niche[s] | Paradigm |
| Call to Action | Empower[ment] | MARKETING BINGO (free square) | Expectations | Facilitate |
| Goal[s] | Drill Down | Convergent | Search Engine Optimization | Buzz |
| Restructuring | Personalization | Bandwidth | Target Audience | Landing Page[s] |
| Drink the Kool-Aid | First to market | Lead The Field / Occupy The Field | No-Brainer | Pushback |
| Opportunity | E-commerce | One to one | Growth | Control Group |
| Aggregate | Robust | MARKETING BINGO (free square) | Streamline | Portfolio |
| Touch Base | Return on Investment (ROI) | Drill Down | Back-end | Niche[s] |
| Flexibility | Performance | Segment | Paradigm | Synergy / Synergies |