| Service Oriented | Landing Page[s] | E-tailers | Profit[ability] | Cross Sell |
| Best of Breed | Strategic | Retention | Application Service Provider (ASP) | Benchmark |
| Wow Factor | Proactive | MARKETING BINGO (free square) | Call to Action | Gap Analysis |
| Bottom up | Performance | Revenue | Downsize | Flexibility |
| Customer Centric | Deliverable[s] | Customer Service | Scenario[s] | Monetize |
| Optimization | Prioritized | Measurement | Value Add[ed] | Search Engine Optimization |
| Proactive | Braindump | Back-end | Dynamic | Objectives |
| Buzz | Google Juice | MARKETING BINGO (free square) | Client Focus[ed] | Assets |
| Deliverable[s] | Intellectual Property | Viral | Action Item | Eyeballs |
| Perspective | Brand[ing] | Scope | Big Picture | Scenario[s] |