| Buzz | Paradigm | Client Focus[ed] | Assets | End to end |
| Grow | Retention | Innovation / Innovated | Niche[s] | Service Oriented |
| Brand[ing] | Call to Action | MARKETING BINGO (free square) | One to one | Experiences |
| Technologies | Timeline(s) | Prototype | Promotion | Workflow |
| Bottom Line | Best Practice | Impactful | Benefit analysis | Goal[s] |
| Streamline | Moving/Going Forward | Sales Driven | Flexibility | Business Plan |
| Bandwidth | On The Same Page | Return on Investment (ROI) | End to end | Phase |
| E-business | Performance | MARKETING BINGO (free square) | Braindump | Fast Track |
| E-tailers | Application Service Provider (ASP) | Convergent | Buzz | Integration |
| Patent | Ball Park | Off-line | Monetize | Solution(s) |