| Measurement | Google Juice | Revisit | E-tailers | Bandwidth |
| Touch Base | Best Practice | Bottom up | Robust | Performance |
| Upside | Control Group | MARKETING BINGO (free square) | Niche[s] | Growth |
| Promotion | Customer Centric | Out Source | Pipeline | A-B Testing |
| Innovation / Innovated | Customer Service | Conversion | Restructuring | Facilitate |
| Intellectual Property | Real-Time | Out Source | Pipeline | Phase |
| Business Plan | Bottom Line | Partner | Paradigm | Scope |
| Best of Breed | Target Audience | MARKETING BINGO (free square) | Win-win | Bandwidth |
| Upside | Expectations | Experiences | Retention | Technologies |
| Engage | Proactive | Milestone | Search Engine Optimization | Run the Numbers |