| High-Level | Conversion | Expectations | Client Focus[ed] | Bandwidth |
| Leverage | Solution(s) | Call to Action | Prototype | Benchmark |
| Deadlines | Convergent | MARKETING BINGO (free square) | Ball Park | Experiences |
| Portfolio | Retention | Customer Relationship Management (CRM) | Fast Track | Revenue |
| Perspective | Burn rate | Scope | Market Leader | Prioritized |
| Engage | Metrics | Paradigm | Lead The Field / Occupy The Field | E-tailers |
| End to end | Scope | Perspective | Strategic | Patent |
| Deliverable[s] | Followup | MARKETING BINGO (free square) | Convergent | Brand[ing] |
| Phase | One to one | High-Level | Best Practice | Back-end |
| Benchmark | Low-Hanging Fruit | Success | Customer Centric | Portfolio |