| Success | Flexibility | Pipeline | E-commerce | Landing Page[s] |
| E-tailers | Conversion | Revisit | Run the Numbers | Customer Centric |
| Convergent | Business Plan | MARKETING BINGO (free square) | Impactful | Vertical Market |
| Milestone | Perspective | Ball Park | Empower[ment] | Google Juice |
| E-business | Deliverable[s] | Control Group | Timeline(s) | Win-win |
| Cross Sell | Customer Service | Customer Relationship Management (CRM) | B2B | Phase |
| Lead The Field / Occupy The Field | Flexibility | Partner | Brand[ing] | Win-win |
| Real-Time | Bottom up | MARKETING BINGO (free square) | Bandwidth | Due dilligence |
| Return on Investment (ROI) | Drink the Kool-Aid | Intellectual Property | Ball Park | Run the Numbers |
| Facilitate | Promotion | High-Level | Metrics | Acquisition |