| Run the Numbers | Due dilligence | Lead The Field / Occupy The Field | Control Group | Drill Down |
| Prototype | Scenario[s] | Empower[ment] | Customer Oriented | Ball Park |
| Followup | Application Service Provider (ASP) | MARKETING BINGO (free square) | Sales Driven | Intellectual Property |
| Wow Factor | Expectations | Results / Result-Driven | Burn rate | Braindump |
| Conversion | Google Juice | Pipeline | E-commerce | Downsize |
| Burn rate | Streamline | Relevance | Benchmark | Strategic |
| Impactful | Opportunity | Objectives | Customer Centric | Customer Service |
| Growth | Bottom up | MARKETING BINGO (free square) | No-Brainer | Synergy / Synergies |
| A-B Testing | Experiences | Assets | Out Source | Moving/Going Forward |
| Expectations | Viral | Best Practice | Mind Share | Success |