| Partner | Leverage | Aggregate | Prototype | Gap Analysis |
| Drink the Kool-Aid | Technologies | Sales Driven | Deadlines | Results / Result-Driven |
| Innovation / Innovated | Dynamic | MARKETING BINGO (free square) | Performance | Moving/Going Forward |
| Business Plan | Solution(s) | Eyeballs | Acquisition | Success |
| Demographic | Integration | Up-Sell | Monetize | Big Picture |
| Scope | Empower[ment] | Metrics | Upside | Promotion |
| Dynamic | Benchmark | Action Item | Patent | Time to Market |
| Back-end | Strategize | MARKETING BINGO (free square) | Demographic | Growth |
| Engage | Followup | Win-win | No-Brainer | Benefit analysis |
| Prioritized | Flexibility | Opportunity | Low-Hanging Fruit | End to end |