| Results / Result-Driven | Facilitate | Real-Time | Application Service Provider (ASP) | Robust |
| Google Juice | Eyeballs | Perspective | Bottom Line | Personalization |
| Win-win | Return on Investment (ROI) | MARKETING BINGO (free square) | Value Add[ed] | Scope |
| Demographic | Sales Driven | Market Leader | Timeline(s) | Control Group |
| Lead The Field / Occupy The Field | Deliverable[s] | E-commerce | Braindump | Drill Down |
| Perspective | Google Juice | Service Oriented | Customer Relationship Management (CRM) | Strategic |
| Bottom up | Bottom Line | E-commerce | Sales Driven | Ball Park |
| Dynamic | Application Service Provider (ASP) | MARKETING BINGO (free square) | Target Audience | Drink the Kool-Aid |
| Convergent | Cross Sell | End to end | E-business | Search Engine Optimization |
| Results / Result-Driven | Ramp Up | Promotion | Back-end | Pipeline |