| Vertical Market | Revisit | Convergent | Customer Centric | Big Picture |
| B2B | Cross Sell | Low-Hanging Fruit | Retention | Best Practice |
| Milestone | Service Oriented | MARKETING BINGO (free square) | Restructuring | Empower[ment] |
| Eyeballs | Buzz | Ball Park | Integration | Off-line |
| On The Same Page | Goal[s] | Time to Market | Conversion | Run the Numbers |
| Best Practice | Paradigm | Fast Track | Solution(s) | Ramp Up |
| End to end | ETA | Deliverable[s] | Revisit | Profit[ability] |
| Eyeballs | Performance | MARKETING BINGO (free square) | Flexibility | B2B |
| Focused | Personalization | Results / Result-Driven | E-tailers | Brand[ing] |
| Partner | Wow Factor | Synergy / Synergies | Pipeline | Run the Numbers |