| Fast Track | Low-Hanging Fruit | Segment | Drink the Kool-Aid | Moving/Going Forward |
| Phase | Back-end | Run the Numbers | Customer Relationship Management (CRM) | A-B Testing |
| First to market | Success | MARKETING BINGO (free square) | Business Plan | Viral |
| Emergent | Milestone | Up-Sell | Cross Sell | Due dilligence |
| Prioritized | Empower[ment] | Ball Park | Burn rate | Vertical Market |
| Assets | E-commerce | Service Oriented | Win-win | Grow |
| Control Group | Upside | Leverage | Targeted | Paradigm |
| Innovation / Innovated | Call to Action | MARKETING BINGO (free square) | Revisit | Customer Centric |
| Objectives | Client Focus[ed] | Engage | Drill Down | Followup |
| Growth | Brand[ing] | Strategic | Niche[s] | Wow Factor |