| Personalization | Deliverable[s] | Demographic | Measurement | Technologies |
| Bottom Line | Market Leader | Retention | Acquisition | Value Add[ed] |
| Ramp Up | Best of Breed | MARKETING BINGO (free square) | Eyeballs | Application Service Provider (ASP) |
| E-business | Portfolio | Niche[s] | Run the Numbers | Lead The Field / Occupy The Field |
| Streamline | Milestone | Ball Park | A-B Testing | Goal[s] |
| Strategize | Pushback | Lead The Field / Occupy The Field | Deliverable[s] | Big Picture |
| Real-Time | Personalization | Proactive | Convergent | Timeline(s) |
| Robust | A-B Testing | MARKETING BINGO (free square) | Portfolio | Search Engine Optimization |
| Call to Action | Collaborate | First to market | Due dilligence | Impactful |
| Touch Base | Patent | Customer Centric | ETA | Facilitate |