| Experiences | Synergy / Synergies | Benchmark | Targeted | Control Group |
| Sales Driven | Google Juice | Drink the Kool-Aid | Workflow | Restructuring |
| Relevance | Focused | MARKETING BINGO (free square) | Leverage | Traction |
| Deadlines | Phase | One to one | Target Audience | Customer Oriented |
| Customer Service | Due dilligence | No-Brainer | Partner | Strategize |
| Results / Result-Driven | Monetize | Prioritized | Measurement | No-Brainer |
| Drink the Kool-Aid | Benchmark | Control Group | Downsize | Milestone |
| Relevance | Action Item | MARKETING BINGO (free square) | Revenue | Scope |
| Best Practice | Client Focus[ed] | Customer Service | Call to Action | Paradigm |
| Up-Sell | Buzz | Objectives | Innovation / Innovated | Engage |