| Portfolio | A-B Testing | Partner | Real-Time | Return on Investment (ROI) |
| E-commerce | Integration | Cross Sell | Bottom up | Prototype |
| Landing Page[s] | Application Service Provider (ASP) | MARKETING BINGO (free square) | Touch Base | Service Oriented |
| Upside | Dynamic | Intellectual Property | Sales Driven | Solution(s) |
| Client Focus[ed] | Patent | Performance | Promotion | Acquisition |
| Up-Sell | Flexibility | Moving/Going Forward | Metrics | Dynamic |
| Scope | Targeted | Best Practice | Real-Time | Buzz |
| Back-end | B2B | MARKETING BINGO (free square) | Traction | Goal[s] |
| Customer Centric | Leverage | Customer Service | Fast Track | Gap Analysis |
| Focused | ETA | Big Picture | Sales Driven | Benchmark |