| Mind Share | Results / Result-Driven | No-Brainer | Technologies | Deadlines |
| Sales Driven | Measurement | One to one | Best Practice | Big Picture |
| Cross Sell | Prototype | MARKETING BINGO (free square) | Search Engine Optimization | End to end |
| Market Leader | Drill Down | Back-end | Braindump | Promotion |
| Timeline(s) | Automated | Impactful | Lead The Field / Occupy The Field | Workflow |
| Application Service Provider (ASP) | Return on Investment (ROI) | Milestone | E-tailers | Traction |
| Best of Breed | Time to Market | Performance | Gap Analysis | Opportunity |
| Vertical Market | Deliverable[s] | MARKETING BINGO (free square) | Revisit | Assets |
| Prioritized | Moving/Going Forward | Out Source | Automated | Prototype |
| Restructuring | Customer Relationship Management (CRM) | Promotion | Conversion | Search Engine Optimization |