| Personalization | Empower[ment] | Lead The Field / Occupy The Field | Aggregate | E-commerce |
| Goal[s] | Vertical Market | ETA | Niche[s] | Upside |
| Win-win | Emergent | MARKETING BINGO (free square) | Real-Time | Sales Driven |
| Business Plan | Demographic | Call to Action | Retention | Robust |
| Big Picture | Best Practice | Wow Factor | Leverage | Return on Investment (ROI) |
| Growth | Customer Relationship Management (CRM) | Milestone | Strategize | Due dilligence |
| Dynamic | Perspective | Customer Oriented | Braindump | Time to Market |
| Upside | Success | MARKETING BINGO (free square) | Niche[s] | Automated |
| Application Service Provider (ASP) | Fast Track | Benchmark | Results / Result-Driven | Empower[ment] |
| Technologies | Solution(s) | Wow Factor | Convergent | Best of Breed |