| Out Source | Best of Breed | Buzz | Synergy / Synergies | Performance |
| Drink the Kool-Aid | Up-Sell | Moving/Going Forward | End to end | Proactive |
| Target Audience | Revisit | MARKETING BINGO (free square) | Emergent | Acquisition |
| Engage | Ramp Up | Paradigm | One to one | Wow Factor |
| First to market | Convergent | Service Oriented | E-business | Success |
| Up-Sell | Aggregate | Performance | Value Add[ed] | Scenario[s] |
| Brand[ing] | Milestone | Real-Time | Braindump | Acquisition |
| Off-line | Touch Base | MARKETING BINGO (free square) | Results / Result-Driven | Scope |
| On The Same Page | Downsize | Robust | Gap Analysis | Lead The Field / Occupy The Field |
| Wow Factor | Flexibility | Drill Down | Intellectual Property | Bottom up |