| End to end | Call to Action | Cross Sell | Goal[s] | Upside |
| Solution(s) | E-commerce | Brand[ing] | Customer Relationship Management (CRM) | Collaborate |
| Drill Down | Personalization | MARKETING BINGO (free square) | Profit[ability] | Scenario[s] |
| Target Audience | Focused | Best Practice | Success | Benefit analysis |
| Portfolio | Revenue | Pipeline | Intellectual Property | High-Level |
| Dynamic | Search Engine Optimization | Performance | Business Plan | Revisit |
| Revenue | Off-line | Best Practice | Automated | Solution(s) |
| Opportunity | Market Leader | MARKETING BINGO (free square) | On The Same Page | Metrics |
| Touch Base | Upside | Workflow | Time to Market | Niche[s] |
| Return on Investment (ROI) | Client Focus[ed] | Call to Action | Intellectual Property | Scenario[s] |