| Dynamic | Up-Sell | Personalization | On The Same Page | Streamline |
| Action Item | Aggregate | Grow | Profit[ability] | Collaborate |
| Win-win | Eyeballs | MARKETING BINGO (free square) | Vertical Market | Success |
| Application Service Provider (ASP) | Scope | Service Oriented | Best Practice | Assets |
| Lead The Field / Occupy The Field | Wow Factor | Engage | Drill Down | Client Focus[ed] |
| Search Engine Optimization | E-tailers | Business Plan | Emergent | E-commerce |
| Bottom Line | Mindset | Patent | Technologies | Touch Base |
| Target Audience | Low-Hanging Fruit | MARKETING BINGO (free square) | Client Focus[ed] | Promotion |
| Eyeballs | Gap Analysis | Synergy / Synergies | Assets | Strategic |
| Drill Down | Scenario[s] | Objectives | Customer Relationship Management (CRM) | Due dilligence |