| Performance | B2B | Demographic | Robust | Cross Sell |
| Grow | Service Oriented | Growth | Phase | Call to Action |
| Pushback | Application Service Provider (ASP) | MARKETING BINGO (free square) | Engage | Landing Page[s] |
| Measurement | Eyeballs | Real-Time | Assets | Downsize |
| Streamline | Facilitate | Moving/Going Forward | Drink the Kool-Aid | Ramp Up |
| Targeted | Wow Factor | Opportunity | Downsize | Value Add[ed] |
| Customer Oriented | Deadlines | Sales Driven | Call to Action | Prioritized |
| Scope | Client Focus[ed] | MARKETING BINGO (free square) | Segment | Convergent |
| Integration | Revisit | E-tailers | Relevance | Due dilligence |
| Lead The Field / Occupy The Field | Strategic | Restructuring | B2B | Engage |