| Benchmark | Followup | Personalization | Prototype | Time to Market |
| Control Group | Scenario[s] | Engage | Targeted | Technologies |
| Pushback | Metrics | MARKETING BINGO (free square) | E-commerce | Customer Relationship Management (CRM) |
| Niche[s] | B2B | Relevance | Brand[ing] | Partner |
| Application Service Provider (ASP) | Customer Oriented | Service Oriented | Dynamic | Deadlines |
| Back-end | Integration | Ball Park | Targeted | Promotion |
| Goal[s] | Segment | Timeline(s) | E-commerce | Best Practice |
| Run the Numbers | Engage | MARKETING BINGO (free square) | Partner | Out Source |
| Value Add[ed] | Solution(s) | Deadlines | Gap Analysis | Big Picture |
| Control Group | Collaborate | Return on Investment (ROI) | Action Item | Performance |