| Low-Hanging Fruit | Big Picture | Due dilligence | Integration | Downsize |
| Cross Sell | Automated | Engage | Buzz | E-tailers |
| Flexibility | Targeted | MARKETING BINGO (free square) | Lead The Field / Occupy The Field | Strategic |
| Viral | Wow Factor | E-business | One to one | Timeline(s) |
| Proactive | Ramp Up | Target Audience | Aggregate | Collaborate |
| Scenario[s] | Bottom Line | Best Practice | Lead The Field / Occupy The Field | Pushback |
| Retention | Engage | Integration | Prioritized | Robust |
| Portfolio | Solution(s) | MARKETING BINGO (free square) | Touch Base | Market Leader |
| Personalization | Metrics | Back-end | Drink the Kool-Aid | Real-Time |
| Measurement | Customer Oriented | Niche[s] | On The Same Page | Phase |