| Business Plan | Relevance | Customer Centric | Application Service Provider (ASP) | A-B Testing |
| Dynamic | Target Audience | Workflow | Integration | Paradigm |
| Gap Analysis | Scenario[s] | MARKETING BINGO (free square) | Engage | Action Item |
| Conversion | Due dilligence | Phase | Acquisition | Viral |
| Targeted | Drink the Kool-Aid | Lead The Field / Occupy The Field | Ramp Up | Collaborate |
| Opportunity | Integration | Value Add[ed] | Drill Down | Search Engine Optimization |
| First to market | Paradigm | Empower[ment] | Technologies | Real-Time |
| Time to Market | Deadlines | MARKETING BINGO (free square) | Convergent | Followup |
| ETA | Viral | Drink the Kool-Aid | Braindump | Bottom up |
| Portfolio | Growth | Automated | Downsize | Metrics |