| Brand[ing] | Ball Park | Strategize | Time to Market | Measurement |
| Search Engine Optimization | Revisit | B2B | Customer Relationship Management (CRM) | Buzz |
| E-business | Return on Investment (ROI) | MARKETING BINGO (free square) | Optimization | Streamline |
| Customer Centric | Metrics | Engage | Relevance | Scope |
| Perspective | Innovation / Innovated | Results / Result-Driven | Revenue | Monetize |
| Milestone | Sales Driven | Time to Market | Drill Down | Automated |
| Back-end | Return on Investment (ROI) | Acquisition | Pipeline | Optimization |
| Value Add[ed] | Demographic | MARKETING BINGO (free square) | Workflow | Convergent |
| Bottom up | Goal[s] | Customer Service | Grow | Real-Time |
| Paradigm | Upside | Metrics | Focused | Leverage |