| Targeted | Metrics | Impactful | Promotion | Opportunity |
| Demographic | Streamline | Expectations | Revisit | Grow |
| Deliverable[s] | Viral | MARKETING BINGO (free square) | Landing Page[s] | Personalization |
| No-Brainer | Timeline(s) | Ball Park | Milestone | Bottom up |
| Intellectual Property | High-Level | Out Source | Relevance | Niche[s] |
| Ball Park | Workflow | Lead The Field / Occupy The Field | Expectations | Search Engine Optimization |
| Robust | Time to Market | Real-Time | Metrics | End to end |
| Niche[s] | Market Leader | MARKETING BINGO (free square) | Acquisition | Experiences |
| Braindump | Convergent | Leverage | A-B Testing | Fast Track |
| Customer Centric | Value Add[ed] | First to market | Buzz | Big Picture |