| Up-Sell | Market Leader | Profit[ability] | Followup | Revisit |
| Retention | Cross Sell | Service Oriented | Pipeline | Convergent |
| Niche[s] | Gap Analysis | MARKETING BINGO (free square) | Grow | Goal[s] |
| Call to Action | Best Practice | Deadlines | Facilitate | Eyeballs |
| End to end | Real-Time | Dynamic | Prototype | ETA |
| B2B | Drill Down | Control Group | High-Level | Mindset |
| Real-Time | Facilitate | Deadlines | Scenario[s] | Off-line |
| Mind Share | End to end | MARKETING BINGO (free square) | Goal[s] | Phase |
| Low-Hanging Fruit | E-tailers | Conversion | Expectations | Time to Market |
| Search Engine Optimization | Benchmark | Focused | Prioritized | Application Service Provider (ASP) |