| Milestone | Prototype | Benefit analysis | Emergent | Call to Action |
| Convergent | A-B Testing | Customer Oriented | Demographic | Due dilligence |
| Customer Relationship Management (CRM) | Niche[s] | MARKETING BINGO (free square) | Win-win | Scenario[s] |
| Viral | Revenue | No-Brainer | Synergy / Synergies | Brand[ing] |
| Conversion | Target Audience | Best of Breed | First to market | Pushback |
| Solution(s) | Drink the Kool-Aid | Innovation / Innovated | Promotion | Benefit analysis |
| Revisit | Customer Centric | Big Picture | Ramp Up | Time to Market |
| Strategize | Ball Park | MARKETING BINGO (free square) | Best Practice | Business Plan |
| First to market | Out Source | On The Same Page | Focused | E-commerce |
| Deliverable[s] | Performance | Grow | Assets | Sales Driven |