| Bottom up | Results / Result-Driven | Mind Share | Prioritized | Measurement |
| Demographic | Out Source | Brand[ing] | Acquisition | Action Item |
| Focused | Bandwidth | MARKETING BINGO (free square) | Market Leader | Due dilligence |
| B2B | Growth | Leverage | Upside | Best Practice |
| One to one | Technologies | Customer Centric | Conversion | First to market |
| Win-win | Grow | Fast Track | Technologies | Expectations |
| Customer Service | Lead The Field / Occupy The Field | Run the Numbers | Search Engine Optimization | Collaborate |
| Perspective | Downsize | MARKETING BINGO (free square) | Cross Sell | Performance |
| Aggregate | Robust | Synergy / Synergies | Objectives | Scope |
| Goal[s] | Back-end | Streamline | Intellectual Property | First to market |