| Viral | Measurement | Best of Breed | Downsize | Ball Park |
| Ramp Up | Deadlines | Niche[s] | Aggregate | Customer Relationship Management (CRM) |
| Profit[ability] | Mindset | MARKETING BINGO (free square) | Growth | Intellectual Property |
| Optimization | Targeted | Integration | E-commerce | Customer Service |
| High-Level | Up-Sell | Milestone | Portfolio | Landing Page[s] |
| Objectives | Cross Sell | Followup | Lead The Field / Occupy The Field | Paradigm |
| On The Same Page | Strategize | Synergy / Synergies | Google Juice | Goal[s] |
| ETA | Integration | MARKETING BINGO (free square) | Off-line | Portfolio |
| Expectations | Performance | Customer Relationship Management (CRM) | Strategic | Eyeballs |
| Viral | High-Level | Conversion | Targeted | Flexibility |