| Downsize | Strategize | Promotion | Collaborate | Eyeballs |
| Return on Investment (ROI) | Partner | ETA | Customer Centric | Pushback |
| Flexibility | E-commerce | MARKETING BINGO (free square) | Service Oriented | Engage |
| Profit[ability] | Touch Base | Measurement | Market Leader | Success |
| Revenue | Objectives | Conversion | Revisit | Relevance |
| Back-end | Business Plan | Time to Market | Targeted | Conversion |
| Empower[ment] | E-business | Customer Centric | Optimization | Bandwidth |
| End to end | Off-line | MARKETING BINGO (free square) | Best of Breed | Out Source |
| Touch Base | Drink the Kool-Aid | Growth | Success | Eyeballs |
| Promotion | Relevance | Braindump | Streamline | Service Oriented |