| E-commerce | Growth | Promotion | Benchmark | Customer Service |
| Drink the Kool-Aid | Synergy / Synergies | Ramp Up | Perspective | Leverage |
| Vertical Market | Strategize | MARKETING BINGO (free square) | Goal[s] | Best Practice |
| Facilitate | Scenario[s] | Time to Market | Phase | Focused |
| Retention | Empower[ment] | Real-Time | Success | Restructuring |
| Niche[s] | Out Source | Timeline(s) | Google Juice | Acquisition |
| End to end | Bandwidth | Robust | Eyeballs | E-business |
| First to market | Focused | MARKETING BINGO (free square) | Promotion | Viral |
| Benefit analysis | Relevance | E-tailers | Time to Market | Followup |
| Upside | High-Level | Convergent | Action Item | Bottom Line |