| Emergent | Landing Page[s] | Scenario[s] | Braindump | Flexibility |
| Benefit analysis | Deliverable[s] | Targeted | Bottom up | Monetize |
| Success | Prioritized | MARKETING BINGO (free square) | Opportunity | Perspective |
| Lead The Field / Occupy The Field | Measurement | Proactive | Pipeline | Portfolio |
| Bottom Line | Vertical Market | On The Same Page | ETA | Expectations |
| Off-line | Deadlines | Empower[ment] | Burn rate | Emergent |
| Benefit analysis | Perspective | Conversion | Cross Sell | Viral |
| E-tailers | Prioritized | MARKETING BINGO (free square) | Mindset | Strategic |
| Fast Track | Market Leader | Partner | Drink the Kool-Aid | Niche[s] |
| Metrics | One to one | Traction | Results / Result-Driven | Ramp Up |