| Google Juice | Empower[ment] | Performance | Milestone | Niche[s] |
| Demographic | Results / Result-Driven | Promotion | Integration | Restructuring |
| Workflow | Back-end | MARKETING BINGO (free square) | Scenario[s] | Run the Numbers |
| Viral | Experiences | Service Oriented | Call to Action | Leverage |
| Objectives | Retention | Bottom up | Emergent | Measurement |
| Solution(s) | Revenue | Focused | Robust | Bottom up |
| Strategic | Facilitate | Portfolio | Profit[ability] | Google Juice |
| Control Group | Grow | MARKETING BINGO (free square) | Scope | Targeted |
| High-Level | Market Leader | Call to Action | Big Picture | Goal[s] |
| Low-Hanging Fruit | Restructuring | Aggregate | Pipeline | End to end |