| Call to Action | Aggregate | Promotion | Engage | Off-line |
| Empower[ment] | Back-end | Leverage | Benchmark | Emergent |
| Control Group | Scope | MARKETING BINGO (free square) | E-business | Time to Market |
| Benefit analysis | Target Audience | Profit[ability] | Win-win | Solution(s) |
| Pushback | Success | Automated | Viral | Strategic |
| Run the Numbers | Workflow | Mindset | Customer Oriented | Prototype |
| Dynamic | Profit[ability] | Out Source | Call to Action | Due dilligence |
| Pushback | Performance | MARKETING BINGO (free square) | Best Practice | Synergy / Synergies |
| A-B Testing | Viral | Ball Park | Time to Market | Robust |
| Convergent | Automated | Revisit | Aggregate | Technologies |