| Cross Sell | Drink the Kool-Aid | Automated | Deliverable[s] | Customer Centric |
| Revenue | Results / Result-Driven | Emergent | Up-Sell | Prioritized |
| Search Engine Optimization | Mind Share | MARKETING BINGO (free square) | Scenario[s] | Win-win |
| Engage | Time to Market | Integration | Metrics | Paradigm |
| Target Audience | A-B Testing | Followup | High-Level | Fast Track |
| Deliverable[s] | Wow Factor | Niche[s] | Results / Result-Driven | Portfolio |
| Robust | Intellectual Property | Viral | Promotion | Google Juice |
| Braindump | Target Audience | MARKETING BINGO (free square) | Best of Breed | Run the Numbers |
| Experiences | Buzz | Automated | Streamline | Customer Oriented |
| Pipeline | Conversion | A-B Testing | Patent | Sales Driven |