| Mindset | Touch Base | Scope | Empower[ment] | Automated |
| Benchmark | No-Brainer | Integration | Emergent | Retention |
| Objectives | Monetize | MARKETING BINGO (free square) | Facilitate | Partner |
| Intellectual Property | Customer Service | Moving/Going Forward | Brand[ing] | Control Group |
| Pushback | Deliverable[s] | Bottom Line | Segment | Gap Analysis |
| Perspective | Conversion | Promotion | One to one | Revisit |
| Win-win | Market Leader | Upside | Impactful | Burn rate |
| Customer Relationship Management (CRM) | Lead The Field / Occupy The Field | MARKETING BINGO (free square) | Drill Down | Vertical Market |
| Technologies | High-Level | Targeted | Landing Page[s] | Eyeballs |
| Up-Sell | Bottom up | Big Picture | Wow Factor | Scenario[s] |