| Market Leader | Partner | Brand[ing] | Downsize | Metrics |
| Bottom up | Convergent | Up-Sell | Bandwidth | Milestone |
| End to end | Call to Action | MARKETING BINGO (free square) | Moving/Going Forward | Empower[ment] |
| Focused | High-Level | Touch Base | Benefit analysis | Action Item |
| Google Juice | Back-end | One to one | Drink the Kool-Aid | A-B Testing |
| Braindump | Flexibility | Restructuring | Acquisition | Brand[ing] |
| Bottom up | Search Engine Optimization | Real-Time | Revenue | Benchmark |
| Synergy / Synergies | E-commerce | MARKETING BINGO (free square) | End to end | Conversion |
| Prototype | Convergent | Buzz | Cross Sell | Timeline(s) |
| Portfolio | Phase | Control Group | Partner | Milestone |