| Niche[s] | Portfolio | Assets | Promotion | Up-Sell |
| E-tailers | Deliverable[s] | Measurement | Benefit analysis | Off-line |
| Goal[s] | Pipeline | MARKETING BINGO (free square) | Mindset | Google Juice |
| Leverage | Proactive | Bottom up | Strategic | Value Add[ed] |
| Collaborate | Flexibility | Lead The Field / Occupy The Field | Success | Burn rate |
| Best of Breed | Collaborate | Vertical Market | Innovation / Innovated | Out Source |
| Dynamic | Due dilligence | Personalization | Emergent | Assets |
| Timeline(s) | Workflow | MARKETING BINGO (free square) | Metrics | Flexibility |
| Opportunity | First to market | Performance | Wow Factor | Partner |
| Impactful | E-commerce | Paradigm | Convergent | Burn rate |