| Control Group | Prototype | Assets | Best Practice | Landing Page[s] |
| Traction | Low-Hanging Fruit | Technologies | Run the Numbers | Monetize |
| Viral | Return on Investment (ROI) | MARKETING BINGO (free square) | Acquisition | Grow |
| Impactful | Targeted | Client Focus[ed] | Braindump | Convergent |
| Integration | Segment | Pipeline | Search Engine Optimization | Back-end |
| Customer Centric | E-commerce | Relevance | Grow | Deadlines |
| Big Picture | Niche[s] | Revisit | Monetize | Client Focus[ed] |
| Landing Page[s] | Value Add[ed] | MARKETING BINGO (free square) | Streamline | Workflow |
| Optimization | Scenario[s] | Control Group | Personalization | Strategize |
| Lead The Field / Occupy The Field | Retention | Milestone | Touch Base | Focused |