| Moving/Going Forward | Client Focus[ed] | Benefit analysis | Touch Base | Solution(s) |
| Scenario[s] | Viral | Lead The Field / Occupy The Field | Impactful | Action Item |
| One to one | Bandwidth | MARKETING BINGO (free square) | Grow | No-Brainer |
| Drink the Kool-Aid | Value Add[ed] | Best Practice | Growth | End to end |
| Demographic | Landing Page[s] | Revisit | Downsize | Personalization |
| Collaborate | Action Item | Automated | Off-line | Control Group |
| Eyeballs | Retention | Low-Hanging Fruit | Synergy / Synergies | Profit[ability] |
| ETA | Mind Share | MARKETING BINGO (free square) | Deadlines | Mindset |
| Deliverable[s] | Performance | Search Engine Optimization | Perspective | Convergent |
| Market Leader | Lead The Field / Occupy The Field | E-business | Acquisition | Burn rate |