| Market Leader | Phase | Back-end | Empower[ment] | Lead The Field / Occupy The Field |
| Ball Park | Paradigm | Real-Time | Low-Hanging Fruit | One to one |
| Success | Revenue | MARKETING BINGO (free square) | Timeline(s) | Results / Result-Driven |
| Downsize | Customer Service | Promotion | Assets | Return on Investment (ROI) |
| Service Oriented | Emergent | Mindset | Vertical Market | Search Engine Optimization |
| Up-Sell | Automated | Real-Time | Pipeline | Pushback |
| High-Level | Run the Numbers | Bottom up | Business Plan | Strategize |
| Measurement | Timeline(s) | MARKETING BINGO (free square) | Ramp Up | Perspective |
| Scope | Intellectual Property | Milestone | Action Item | Win-win |
| Bottom Line | Buzz | Drill Down | Call to Action | Application Service Provider (ASP) |