| Prototype | Retention | Traction | Results / Result-Driven | ETA |
| Convergent | Followup | Due dilligence | Eyeballs | Back-end |
| Success | Grow | MARKETING BINGO (free square) | Landing Page[s] | Bottom up |
| Expectations | Innovation / Innovated | On The Same Page | Customer Oriented | Customer Relationship Management (CRM) |
| Application Service Provider (ASP) | Opportunity | Braindump | Market Leader | Scenario[s] |
| Touch Base | Sales Driven | Optimization | Scenario[s] | Conversion |
| Return on Investment (ROI) | Intellectual Property | Metrics | Low-Hanging Fruit | Growth |
| Workflow | Acquisition | MARKETING BINGO (free square) | Followup | ETA |
| Up-Sell | End to end | Strategic | Viral | Run the Numbers |
| On The Same Page | Business Plan | No-Brainer | Measurement | Scope |