| Customer Oriented | Experiences | Objectives | Restructuring | Conversion |
| Target Audience | E-tailers | Business Plan | Bottom Line | Action Item |
| Grow | Innovation / Innovated | MARKETING BINGO (free square) | Low-Hanging Fruit | Monetize |
| Followup | ETA | Benchmark | Search Engine Optimization | Win-win |
| Results / Result-Driven | Bottom up | Sales Driven | Workflow | Best Practice |
| Benefit analysis | Goal[s] | Acquisition | E-tailers | Aggregate |
| Convergent | Due dilligence | Client Focus[ed] | Strategize | Lead The Field / Occupy The Field |
| Monetize | Viral | MARKETING BINGO (free square) | Perspective | Emergent |
| Low-Hanging Fruit | B2B | Demographic | Control Group | Upside |
| Landing Page[s] | Niche[s] | Drill Down | Touch Base | Customer Service |