| Touch Base | Customer Oriented | Expectations | Emergent | Opportunity |
| Mind Share | Drink the Kool-Aid | Time to Market | Gap Analysis | Grow |
| Revisit | Target Audience | MARKETING BINGO (free square) | Personalization | Bottom Line |
| Collaborate | Upside | Focused | Results / Result-Driven | E-commerce |
| Milestone | Workflow | First to market | Followup | Relevance |
| Grow | Customer Relationship Management (CRM) | Eyeballs | Streamline | Focused |
| Real-Time | Assets | Timeline(s) | Fast Track | Bottom up |
| Collaborate | Burn rate | MARKETING BINGO (free square) | First to market | End to end |
| Wow Factor | Buzz | Facilitate | Touch Base | Moving/Going Forward |
| Due dilligence | E-commerce | Integration | Revenue | Proactive |