| Strategize | Collaborate | Benefit analysis | Aggregate | Automated |
| Scope | Viral | Off-line | ETA | Drink the Kool-Aid |
| Intellectual Property | Brand[ing] | MARKETING BINGO (free square) | Wow Factor | Customer Service |
| Touch Base | Strategic | Out Source | One to one | Ramp Up |
| Pushback | High-Level | Pipeline | Market Leader | Real-Time |
| Drink the Kool-Aid | Mind Share | Revenue | Convergent | Best of Breed |
| Integration | Call to Action | No-Brainer | Leverage | Cross Sell |
| Real-Time | Touch Base | MARKETING BINGO (free square) | Retention | Off-line |
| Time to Market | Run the Numbers | Metrics | Restructuring | Emergent |
| Results / Result-Driven | Wow Factor | Milestone | Assets | Prototype |