| Phase | Facilitate | Google Juice | Conversion | Opportunity |
| Acquisition | Expectations | E-tailers | Dynamic | E-commerce |
| Intellectual Property | Best Practice | MARKETING BINGO (free square) | Sales Driven | Optimization |
| Drink the Kool-Aid | Action Item | One to one | Benefit analysis | Burn rate |
| Paradigm | End to end | Target Audience | Measurement | Strategic |
| Vertical Market | Leverage | Benefit analysis | Milestone | Intellectual Property |
| Integration | Pushback | Braindump | Sales Driven | Best of Breed |
| Scenario[s] | Market Leader | MARKETING BINGO (free square) | Followup | Eyeballs |
| Google Juice | Off-line | Segment | Return on Investment (ROI) | Mind Share |
| Personalization | Up-Sell | Perspective | Monetize | Objectives |