| Gap Analysis | Landing Page[s] | Customer Oriented | Touch Base | Monetize |
| Customer Centric | Grow | Convergent | E-commerce | Out Source |
| Ramp Up | No-Brainer | MARKETING BINGO (free square) | Time to Market | ETA |
| Prioritized | Solution(s) | Engage | Experiences | Scenario[s] |
| Targeted | Strategize | Timeline(s) | Focused | Deadlines |
| Best Practice | Retention | Value Add[ed] | Integration | Customer Centric |
| Pushback | Solution(s) | Win-win | Personalization | Client Focus[ed] |
| Customer Service | Drill Down | MARKETING BINGO (free square) | Customer Oriented | Perspective |
| B2B | Portfolio | Aggregate | Service Oriented | Segment |
| Traction | Downsize | Intellectual Property | Out Source | Upside |