| Drink the Kool-Aid | Deliverable[s] | Moving/Going Forward | Run the Numbers | Return on Investment (ROI) |
| Out Source | ETA | Bottom Line | Prioritized | Client Focus[ed] |
| Benchmark | Conversion | MARKETING BINGO (free square) | Deadlines | Performance |
| Buzz | Automated | Pipeline | Portfolio | High-Level |
| Paradigm | Upside | Collaborate | Strategic | Win-win |
| Grow | Big Picture | Retention | Bandwidth | Market Leader |
| Measurement | Eyeballs | Opportunity | Control Group | Customer Service |
| Burn rate | Performance | MARKETING BINGO (free square) | On The Same Page | Google Juice |
| Back-end | Drill Down | One to one | Phase | Patent |
| Scenario[s] | Acquisition | Touch Base | Synergy / Synergies | Bottom up |