| Application Service Provider (ASP) | Mindset | Aggregate | Demographic | Drill Down |
| Innovation / Innovated | Customer Service | Moving/Going Forward | Traction | Run the Numbers |
| End to end | Assets | MARKETING BINGO (free square) | Client Focus[ed] | Convergent |
| Benchmark | Strategic | Phase | Perspective | Customer Oriented |
| Downsize | Solution(s) | Retention | Market Leader | Due dilligence |
| Streamline | Integration | Automated | Customer Service | Demographic |
| Value Add[ed] | Back-end | Opportunity | Dynamic | Win-win |
| Buzz | E-business | MARKETING BINGO (free square) | Off-line | Customer Centric |
| E-commerce | Application Service Provider (ASP) | Flexibility | First to market | A-B Testing |
| Conversion | Strategize | Client Focus[ed] | Expectations | Targeted |