| Out Source | Conversion | Big Picture | Customer Centric | Restructuring |
| Control Group | Portfolio | Sales Driven | Goal[s] | E-business |
| Grow | Scenario[s] | MARKETING BINGO (free square) | Run the Numbers | Ramp Up |
| E-commerce | Acquisition | Streamline | Milestone | Moving/Going Forward |
| Off-line | Action Item | Synergy / Synergies | Buzz | Leverage |
| Grow | E-commerce | Experiences | Search Engine Optimization | Win-win |
| End to end | Back-end | Intellectual Property | Strategize | Convergent |
| Out Source | Fast Track | MARKETING BINGO (free square) | Mind Share | Integration |
| E-tailers | Strategic | Portfolio | Scenario[s] | Bottom up |
| Results / Result-Driven | Acquisition | High-Level | Segment | Action Item |