| Integration | Customer Relationship Management (CRM) | Bottom Line | Ball Park | E-tailers |
| Benefit analysis | Niche[s] | Proactive | E-business | Call to Action |
| Partner | Low-Hanging Fruit | MARKETING BINGO (free square) | Bandwidth | Back-end |
| Landing Page[s] | Buzz | No-Brainer | Aggregate | Success |
| Objectives | Return on Investment (ROI) | Optimization | Traction | Cross Sell |
| Scope | Milestone | Integration | Workflow | Time to Market |
| Traction | Convergent | Measurement | Empower[ment] | Solution(s) |
| Action Item | Bandwidth | MARKETING BINGO (free square) | Innovation / Innovated | Perspective |
| Expectations | Optimization | Relevance | Search Engine Optimization | Scenario[s] |
| First to market | Due dilligence | Portfolio | Viral | Market Leader |