| Drink the Kool-Aid | Phase | Win-win | Empower[ment] | Retention |
| Gap Analysis | Leverage | Pipeline | Strategize | Dynamic |
| Demographic | Time to Market | MARKETING BINGO (free square) | Business Plan | Viral |
| Best of Breed | Aggregate | E-business | A-B Testing | Technologies |
| Traction | Metrics | Prioritized | Low-Hanging Fruit | Target Audience |
| Target Audience | Personalization | Traction | A-B Testing | Automated |
| Facilitate | Cross Sell | Streamline | Revisit | Assets |
| Performance | Ramp Up | MARKETING BINGO (free square) | Deliverable[s] | Partner |
| Goal[s] | Prioritized | Real-Time | Emergent | Moving/Going Forward |
| Application Service Provider (ASP) | Search Engine Optimization | Scope | Measurement | Buzz |