| Buzz | Eyeballs | Segment | Emergent | Revenue |
| Ramp Up | Followup | End to end | Conversion | Lead The Field / Occupy The Field |
| Landing Page[s] | E-business | MARKETING BINGO (free square) | Vertical Market | Drink the Kool-Aid |
| Big Picture | Experiences | Patent | Low-Hanging Fruit | Braindump |
| Acquisition | Restructuring | Gap Analysis | Phase | Drill Down |
| Best Practice | Touch Base | Run the Numbers | Call to Action | Convergent |
| Benchmark | Customer Centric | Downsize | End to end | Goal[s] |
| Sales Driven | Wow Factor | MARKETING BINGO (free square) | Ramp Up | Leverage |
| Mind Share | Focused | Revisit | Phase | Paradigm |
| Scope | Promotion | Strategize | Results / Result-Driven | Metrics |