| Customer Centric | Wow Factor | Synergy / Synergies | Downsize | Focused |
| Run the Numbers | Up-Sell | Touch Base | Buzz | Customer Service |
| Traction | Flexibility | MARKETING BINGO (free square) | Sales Driven | Revenue |
| Aggregate | Mindset | Emergent | No-Brainer | Service Oriented |
| Bandwidth | Integration | End to end | Opportunity | Off-line |
| Pushback | Service Oriented | Followup | Opportunity | Prioritized |
| Milestone | Niche[s] | Retention | Win-win | Targeted |
| Customer Oriented | Viral | MARKETING BINGO (free square) | ETA | Client Focus[ed] |
| Call to Action | Control Group | Back-end | Value Add[ed] | A-B Testing |
| Leverage | Phase | Empower[ment] | Impactful | Emergent |