| Convergent | Paradigm | Client Focus[ed] | Market Leader | Pushback |
| Scope | Technologies | Bandwidth | Milestone | Landing Page[s] |
| Moving/Going Forward | Measurement | MARKETING BINGO (free square) | Workflow | Prioritized |
| Off-line | Drink the Kool-Aid | Downsize | Monetize | Mind Share |
| Emergent | Followup | Call to Action | Expectations | Service Oriented |
| Revenue | Time to Market | Niche[s] | Run the Numbers | High-Level |
| End to end | Low-Hanging Fruit | Patent | Conversion | Action Item |
| Deadlines | Measurement | MARKETING BINGO (free square) | Market Leader | Google Juice |
| Touch Base | Grow | Ramp Up | Dynamic | No-Brainer |
| Application Service Provider (ASP) | Paradigm | Collaborate | Burn rate | Upside |