| Niche[s] | Due dilligence | Paradigm | Scenario[s] | Scope |
| High-Level | Conversion | Objectives | Off-line | Client Focus[ed] |
| E-tailers | Portfolio | MARKETING BINGO (free square) | ETA | Targeted |
| Sales Driven | Retention | Benchmark | Metrics | Run the Numbers |
| Assets | Mind Share | Profit[ability] | Bandwidth | Traction |
| Synergy / Synergies | No-Brainer | Empower[ment] | Viral | Automated |
| Facilitate | Run the Numbers | Client Focus[ed] | Value Add[ed] | Dynamic |
| Optimization | Objectives | MARKETING BINGO (free square) | Ramp Up | Google Juice |
| Fast Track | Upside | First to market | Pushback | End to end |
| Deadlines | Target Audience | Profit[ability] | E-commerce | Strategize |