| Flexibility | Profit[ability] | Mind Share | Timeline(s) | Run the Numbers |
| Traction | Call to Action | Benchmark | Bottom Line | Brand[ing] |
| Streamline | Best Practice | MARKETING BINGO (free square) | Touch Base | Pipeline |
| Patent | Downsize | Empower[ment] | Segment | Partner |
| Upside | Optimization | Measurement | Results / Result-Driven | Convergent |
| Segment | Metrics | Monetize | Workflow | Innovation / Innovated |
| Benefit analysis | Scenario[s] | Google Juice | Timeline(s) | Convergent |
| Low-Hanging Fruit | Strategize | MARKETING BINGO (free square) | Milestone | Landing Page[s] |
| Integration | Measurement | Traction | Bottom Line | Touch Base |
| Expectations | Target Audience | Search Engine Optimization | Flexibility | End to end |