| Google Juice | Expectations | Return on Investment (ROI) | Back-end | Assets |
| One to one | Braindump | Scope | Integration | Experiences |
| Optimization | Proactive | MARKETING BINGO (free square) | Innovation / Innovated | Engage |
| Revisit | Robust | Facilitate | Niche[s] | Drink the Kool-Aid |
| Growth | Portfolio | Cross Sell | E-commerce | Customer Service |
| Cross Sell | Solution(s) | Niche[s] | E-commerce | Revenue |
| Pushback | B2B | Scope | Retention | Robust |
| Action Item | Relevance | MARKETING BINGO (free square) | E-business | Flexibility |
| Strategic | Bottom up | E-tailers | Bandwidth | Focused |
| Out Source | Return on Investment (ROI) | Assets | Benefit analysis | Portfolio |