| Call to Action | Lead The Field / Occupy The Field | Intellectual Property | Empower[ment] | B2B |
| Client Focus[ed] | Customer Centric | Streamline | Assets | Eyeballs |
| Measurement | Opportunity | MARKETING BINGO (free square) | Facilitate | Buzz |
| Pushback | Action Item | Objectives | Search Engine Optimization | Profit[ability] |
| Braindump | No-Brainer | Target Audience | E-tailers | Business Plan |
| Best Practice | Bandwidth | Drink the Kool-Aid | Flexibility | Lead The Field / Occupy The Field |
| Measurement | Viral | Real-Time | Intellectual Property | Facilitate |
| Solution(s) | Big Picture | MARKETING BINGO (free square) | Experiences | Mindset |
| Aggregate | Phase | Growth | Scenario[s] | Wow Factor |
| Time to Market | Demographic | Sales Driven | Prototype | Relevance |