| Vertical Market | Market Leader | Metrics | Empower[ment] | Gap Analysis |
| Facilitate | E-tailers | Growth | Personalization | Low-Hanging Fruit |
| Relevance | Synergy / Synergies | MARKETING BINGO (free square) | Flexibility | First to market |
| Return on Investment (ROI) | Lead The Field / Occupy The Field | On The Same Page | Proactive | Best Practice |
| A-B Testing | Win-win | Robust | Scope | Back-end |
| Demographic | Best Practice | Deliverable[s] | B2B | Dynamic |
| Customer Centric | Search Engine Optimization | Business Plan | Measurement | ETA |
| Pushback | Retention | MARKETING BINGO (free square) | Downsize | Action Item |
| Proactive | Performance | Deadlines | Value Add[ed] | Technologies |
| Acquisition | Timeline(s) | Bottom Line | Bandwidth | Streamline |