| Conversion | Niche[s] | Promotion | Pushback | Workflow |
| Followup | Fast Track | Relevance | Lead The Field / Occupy The Field | One to one |
| Big Picture | Convergent | MARKETING BINGO (free square) | Bottom Line | Cross Sell |
| Up-Sell | Segment | Opportunity | Partner | Downsize |
| Out Source | Market Leader | Service Oriented | Eyeballs | Growth |
| Retention | Scope | Workflow | Business Plan | Burn rate |
| Timeline(s) | Targeted | Mindset | Portfolio | Integration |
| Experiences | Gap Analysis | MARKETING BINGO (free square) | Wow Factor | Promotion |
| Action Item | Landing Page[s] | High-Level | Vertical Market | Technologies |
| Strategic | Brand[ing] | Sales Driven | Lead The Field / Occupy The Field | On The Same Page |