| Customer Centric | Demographic | Market Leader | Gap Analysis | Streamline |
| Off-line | Milestone | Objectives | Performance | Scope |
| Cross Sell | Strategic | MARKETING BINGO (free square) | Customer Oriented | Monetize |
| Client Focus[ed] | Partner | Bottom Line | Best of Breed | Ramp Up |
| Up-Sell | Automated | Goal[s] | Wow Factor | Due dilligence |
| Assets | Metrics | Strategic | Relevance | Upside |
| Niche[s] | Followup | Bottom Line | Synergy / Synergies | Market Leader |
| Success | Time to Market | MARKETING BINGO (free square) | Back-end | Eyeballs |
| First to market | Pushback | Return on Investment (ROI) | Customer Relationship Management (CRM) | Downsize |
| Deliverable[s] | Buzz | Conversion | Opportunity | Prioritized |