| Objectives | Bottom Line | Prioritized | Customer Relationship Management (CRM) | Leverage |
| Revisit | Best of Breed | Traction | Customer Service | Touch Base |
| First to market | Low-Hanging Fruit | MARKETING BINGO (free square) | Real-Time | Upside |
| Drill Down | Monetize | On The Same Page | Deadlines | Ball Park |
| Cross Sell | Service Oriented | Portfolio | Promotion | Acquisition |
| Technologies | Collaborate | Robust | Drink the Kool-Aid | Facilitate |
| Real-Time | Search Engine Optimization | Time to Market | Control Group | E-commerce |
| Cross Sell | Promotion | MARKETING BINGO (free square) | Back-end | Empower[ment] |
| Strategize | Big Picture | Client Focus[ed] | Touch Base | Synergy / Synergies |
| Ball Park | Google Juice | Upside | Expectations | Proactive |