| One to one | Scenario[s] | Strategize | Retention | Sales Driven |
| Objectives | Real-Time | Back-end | Customer Service | Portfolio |
| Wow Factor | Patent | MARKETING BINGO (free square) | Touch Base | Customer Relationship Management (CRM) |
| Braindump | Dynamic | B2B | Market Leader | Demographic |
| Paradigm | Win-win | Impactful | Metrics | Eyeballs |
| Prototype | Revenue | Scenario[s] | Targeted | Big Picture |
| Due dilligence | Vertical Market | Viral | Proactive | Low-Hanging Fruit |
| Application Service Provider (ASP) | Solution(s) | MARKETING BINGO (free square) | Automated | On The Same Page |
| Fast Track | Monetize | Expectations | Time to Market | Ball Park |
| ETA | Drink the Kool-Aid | Drill Down | Assets | Sales Driven |