| Targeted | High-Level | Personalization | Upside | Pushback |
| Focused | Expectations | Landing Page[s] | Innovation / Innovated | Perspective |
| Prioritized | Bottom Line | MARKETING BINGO (free square) | Ball Park | Metrics |
| Grow | Portfolio | Market Leader | Customer Relationship Management (CRM) | E-tailers |
| Scenario[s] | Prototype | Lead The Field / Occupy The Field | Win-win | Experiences |
| Win-win | Assets | Prioritized | Wow Factor | Segment |
| Service Oriented | Flexibility | Grow | Sales Driven | Restructuring |
| Deliverable[s] | Drill Down | MARKETING BINGO (free square) | Paradigm | Action Item |
| Leverage | Synergy / Synergies | Collaborate | Upside | Deadlines |
| Milestone | Off-line | E-tailers | Return on Investment (ROI) | Run the Numbers |