| Focused | Targeted | Best Practice | Objectives | Engage |
| Milestone | Revisit | Portfolio | Prototype | Ball Park |
| Upside | Optimization | MARKETING BINGO (free square) | Business Plan | Due dilligence |
| A-B Testing | Search Engine Optimization | Customer Oriented | Empower[ment] | Technologies |
| Moving/Going Forward | Relevance | Customer Service | Return on Investment (ROI) | E-tailers |
| E-tailers | Due dilligence | Proactive | Benefit analysis | Revenue |
| Facilitate | Fast Track | Promotion | Ramp Up | Lead The Field / Occupy The Field |
| Touch Base | Gap Analysis | MARKETING BINGO (free square) | Big Picture | Brand[ing] |
| ETA | First to market | Control Group | Partner | Up-Sell |
| Ball Park | Innovation / Innovated | Benchmark | Landing Page[s] | End to end |