| Moving/Going Forward | Burn rate | Traction | Followup | Bottom up |
| Grow | Prioritized | Timeline(s) | Mindset | E-tailers |
| Sales Driven | Cross Sell | MARKETING BINGO (free square) | Robust | Customer Relationship Management (CRM) |
| Paradigm | Niche[s] | Upside | Pushback | Drink the Kool-Aid |
| Focused | Workflow | Run the Numbers | Ramp Up | End to end |
| Customer Centric | Target Audience | Partner | Impactful | High-Level |
| Assets | Measurement | Growth | Up-Sell | On The Same Page |
| Phase | Bandwidth | MARKETING BINGO (free square) | Best of Breed | Google Juice |
| Benefit analysis | Emergent | Followup | Acquisition | Synergy / Synergies |
| Mind Share | Customer Oriented | Intellectual Property | Mindset | Results / Result-Driven |