| Portfolio | Call to Action | Due dilligence | Customer Centric | Emergent |
| Vertical Market | End to end | Mind Share | Collaborate | Prototype |
| Wow Factor | Impactful | MARKETING BINGO (free square) | Value Add[ed] | E-business |
| Control Group | Real-Time | Business Plan | Ball Park | Brand[ing] |
| Run the Numbers | Convergent | Promotion | Braindump | Pipeline |
| Vertical Market | Landing Page[s] | Streamline | Growth | Proactive |
| Lead The Field / Occupy The Field | Upside | Focused | Downsize | Back-end |
| Big Picture | Timeline(s) | MARKETING BINGO (free square) | Collaborate | Due dilligence |
| Prototype | Intellectual Property | Fast Track | Relevance | Cross Sell |
| Emergent | Convergent | Targeted | Business Plan | Revenue |