| On The Same Page | Conversion | Search Engine Optimization | Results / Result-Driven | Dynamic |
| Customer Relationship Management (CRM) | Back-end | Optimization | Mindset | Client Focus[ed] |
| Automated | Best of Breed | MARKETING BINGO (free square) | Traction | Emergent |
| Eyeballs | Strategic | Milestone | Off-line | Scenario[s] |
| Drink the Kool-Aid | A-B Testing | Monetize | Facilitate | Sales Driven |
| Best of Breed | Downsize | Scope | Flexibility | Objectives |
| Dynamic | Sales Driven | Deadlines | Wow Factor | Google Juice |
| Results / Result-Driven | Solution(s) | MARKETING BINGO (free square) | Up-Sell | Scenario[s] |
| B2B | Targeted | On The Same Page | Service Oriented | Drink the Kool-Aid |
| Ramp Up | Call to Action | Measurement | Perspective | Facilitate |