| Performance | Followup | One to one | Google Juice | Emergent |
| Best Practice | Application Service Provider (ASP) | First to market | Pipeline | Solution(s) |
| Downsize | Prototype | MARKETING BINGO (free square) | Experiences | Landing Page[s] |
| Target Audience | Profit[ability] | Control Group | Expectations | Relevance |
| Deliverable[s] | Promotion | Time to Market | Strategize | Fast Track |
| Relevance | Performance | Targeted | Scenario[s] | Opportunity |
| Mindset | Success | Market Leader | Optimization | Ramp Up |
| Return on Investment (ROI) | Innovation / Innovated | MARKETING BINGO (free square) | Bandwidth | Big Picture |
| Real-Time | Traction | Search Engine Optimization | Growth | Google Juice |
| Touch Base | Up-Sell | No-Brainer | Business Plan | E-commerce |