| Conversion | Customer Centric | Customer Oriented | Scenario[s] | Gap Analysis |
| Ball Park | E-business | Vertical Market | Landing Page[s] | Best of Breed |
| Bandwidth | Facilitate | MARKETING BINGO (free square) | Experiences | Synergy / Synergies |
| Portfolio | Performance | Perspective | Big Picture | Action Item |
| Customer Relationship Management (CRM) | Leverage | Application Service Provider (ASP) | Metrics | Mindset |
| Bandwidth | Followup | Focused | Results / Result-Driven | Upside |
| Restructuring | Flexibility | Action Item | Assets | Customer Centric |
| A-B Testing | Relevance | MARKETING BINGO (free square) | Return on Investment (ROI) | Traction |
| Robust | Automated | Up-Sell | Viral | Client Focus[ed] |
| Out Source | Deadlines | Gap Analysis | Growth | Milestone |