| A-B Testing | Prioritized | Synergy / Synergies | Due dilligence | Revisit |
| Success | Downsize | Low-Hanging Fruit | Prototype | Performance |
| Results / Result-Driven | Opportunity | MARKETING BINGO (free square) | One to one | Proactive |
| Bottom up | Win-win | Streamline | Restructuring | End to end |
| Deliverable[s] | Wow Factor | Fast Track | Dynamic | Grow |
| Promotion | Measurement | Business Plan | Drink the Kool-Aid | Brand[ing] |
| Personalization | Objectives | On The Same Page | Google Juice | Braindump |
| Goal[s] | Solution(s) | MARKETING BINGO (free square) | Strategic | Touch Base |
| Milestone | Retention | Target Audience | Out Source | Market Leader |
| Aggregate | Intellectual Property | Scenario[s] | Facilitate | Pipeline |