| Milestone | Action Item | Pushback | Partner | Touch Base |
| Buzz | Emergent | Aggregate | High-Level | Eyeballs |
| Customer Oriented | Impactful | MARKETING BINGO (free square) | Scenario[s] | Pipeline |
| Google Juice | Perspective | Customer Centric | Ramp Up | Scope |
| Measurement | One to one | Collaborate | Optimization | Profit[ability] |
| Segment | Collaborate | Bottom up | Assets | Emergent |
| Viral | Strategic | Leverage | Metrics | ETA |
| Convergent | Monetize | MARKETING BINGO (free square) | Revisit | Real-Time |
| Innovation / Innovated | B2B | Service Oriented | Dynamic | Empower[ment] |
| High-Level | Niche[s] | Conversion | Results / Result-Driven | Lead The Field / Occupy The Field |