| Prototype | Convergent | Pipeline | Google Juice | First to market |
| Goal[s] | Demographic | Client Focus[ed] | Focused | Niche[s] |
| Integration | Ball Park | MARKETING BINGO (free square) | Leverage | Customer Oriented |
| Scope | Application Service Provider (ASP) | Flexibility | Gap Analysis | Viral |
| Optimization | Impactful | Touch Base | Brand[ing] | Streamline |
| Empower[ment] | Mindset | Acquisition | Application Service Provider (ASP) | Portfolio |
| Robust | Downsize | Timeline(s) | Targeted | Benchmark |
| Best Practice | E-commerce | MARKETING BINGO (free square) | Burn rate | Deadlines |
| Optimization | Success | Back-end | Strategize | Control Group |
| Solution(s) | Market Leader | Intellectual Property | A-B Testing | Engage |