| Benchmark | Solution(s) | Experiences | Relevance | Braindump |
| E-business | Landing Page[s] | Out Source | Value Add[ed] | Milestone |
| Application Service Provider (ASP) | Workflow | MARKETING BINGO (free square) | Ramp Up | Focused |
| Low-Hanging Fruit | Fast Track | No-Brainer | Scope | A-B Testing |
| Growth | Business Plan | Pushback | Convergent | Market Leader |
| Real-Time | Buzz | Control Group | Dynamic | Targeted |
| Best of Breed | B2B | Viral | Acquisition | Phase |
| Aggregate | Customer Oriented | MARKETING BINGO (free square) | Strategize | Retention |
| On The Same Page | Portfolio | Return on Investment (ROI) | E-commerce | Personalization |
| Innovation / Innovated | Scenario[s] | Fast Track | Landing Page[s] | Profit[ability] |