| Ramp Up | Application Service Provider (ASP) | Back-end | Mindset | Optimization |
| End to end | Sales Driven | Technologies | Ball Park | Scope |
| Prioritized | Time to Market | MARKETING BINGO (free square) | Focused | Opportunity |
| Up-Sell | Strategize | No-Brainer | Portfolio | Benchmark |
| Customer Centric | Pipeline | Personalization | Run the Numbers | Best of Breed |
| Drink the Kool-Aid | Downsize | Google Juice | Synergy / Synergies | Objectives |
| Customer Centric | Benchmark | Growth | Performance | Portfolio |
| Best of Breed | Eyeballs | MARKETING BINGO (free square) | No-Brainer | Out Source |
| Opportunity | Targeted | Retention | Ramp Up | First to market |
| E-commerce | Strategic | Facilitate | Cross Sell | Intellectual Property |