| Bottom Line | Mind Share | Target Audience | Viral | Best of Breed |
| Customer Oriented | Success | Proactive | Run the Numbers | Collaborate |
| Convergent | Timeline(s) | MARKETING BINGO (free square) | B2B | Leverage |
| Phase | Perspective | Prototype | Out Source | Benchmark |
| Patent | Wow Factor | Deliverable[s] | Value Add[ed] | Bandwidth |
| Customer Service | Downsize | Retention | Cross Sell | Ramp Up |
| Customer Centric | Growth | Back-end | Scenario[s] | Focused |
| Win-win | Monetize | MARKETING BINGO (free square) | Call to Action | Strategize |
| Prototype | Customer Relationship Management (CRM) | Eyeballs | Deadlines | Followup |
| Innovation / Innovated | Business Plan | Relevance | Big Picture | Segment |