| Intellectual Property | Collaborate | Target Audience | Fast Track | E-commerce |
| Performance | Win-win | Lead The Field / Occupy The Field | Eyeballs | One to one |
| Aggregate | Bottom up | MARKETING BINGO (free square) | High-Level | Downsize |
| Success | Followup | Strategic | Results / Result-Driven | Ramp Up |
| Mindset | Burn rate | Prioritized | Traction | E-tailers |
| Targeted | Strategize | A-B Testing | Intellectual Property | Customer Centric |
| Emergent | Engage | Timeline(s) | Downsize | Revenue |
| Perspective | Automated | MARKETING BINGO (free square) | Deadlines | Demographic |
| Best of Breed | Phase | Search Engine Optimization | Buzz | Proactive |
| Moving/Going Forward | Empower[ment] | E-tailers | Drill Down | Target Audience |