| Profit[ability] | Convergent | Demographic | Opportunity | Wow Factor |
| Synergy / Synergies | Conversion | Flexibility | Viral | Niche[s] |
| Engage | Success | MARKETING BINGO (free square) | E-commerce | Best Practice |
| Benchmark | Mind Share | Patent | Scope | Bottom Line |
| Integration | Performance | Experiences | Landing Page[s] | Results / Result-Driven |
| Service Oriented | Gap Analysis | Optimization | Growth | Conversion |
| Personalization | Paradigm | Measurement | Facilitate | Collaborate |
| High-Level | Search Engine Optimization | MARKETING BINGO (free square) | Return on Investment (ROI) | Benchmark |
| E-commerce | Out Source | Technologies | Action Item | Low-Hanging Fruit |
| Scope | Mindset | Promotion | Customer Service | Eyeballs |