| Relevance | Back-end | Prioritized | Burn rate | Lead The Field / Occupy The Field |
| Up-Sell | Portfolio | Aggregate | E-tailers | Upside |
| Targeted | Deadlines | MARKETING BINGO (free square) | Performance | Followup |
| Drink the Kool-Aid | ETA | Search Engine Optimization | Engage | Impactful |
| Touch Base | Partner | Robust | Results / Result-Driven | Optimization |
| Due dilligence | Facilitate | Client Focus[ed] | Pipeline | Milestone |
| Gap Analysis | Run the Numbers | Ramp Up | Back-end | Moving/Going Forward |
| Market Leader | Innovation / Innovated | MARKETING BINGO (free square) | Collaborate | Emergent |
| Relevance | Brand[ing] | Win-win | Robust | First to market |
| Expectations | Upside | Value Add[ed] | Monetize | Measurement |