| Target Audience | Wow Factor | Control Group | No-Brainer | Sales Driven |
| Expectations | Customer Centric | Out Source | Integration | Scenario[s] |
| Due dilligence | Promotion | MARKETING BINGO (free square) | Growth | On The Same Page |
| Brand[ing] | Restructuring | Perspective | Proactive | Partner |
| Big Picture | Innovation / Innovated | Customer Oriented | Action Item | Burn rate |
| Lead The Field / Occupy The Field | Return on Investment (ROI) | Value Add[ed] | On The Same Page | Empower[ment] |
| Optimization | Pipeline | Cross Sell | Success | Measurement |
| Revenue | Eyeballs | MARKETING BINGO (free square) | A-B Testing | Landing Page[s] |
| Mindset | Integration | Pushback | Prototype | Monetize |
| Portfolio | E-commerce | Dynamic | Bandwidth | Results / Result-Driven |