| Eyeballs | Business Plan | Optimization | Dynamic | Automated |
| Demographic | Aggregate | Partner | Innovation / Innovated | ETA |
| Off-line | Value Add[ed] | MARKETING BINGO (free square) | Gap Analysis | On The Same Page |
| Run the Numbers | Empower[ment] | Personalization | Perspective | Deliverable[s] |
| B2B | Customer Relationship Management (CRM) | Ramp Up | Integration | One to one |
| Technologies | Customer Oriented | Targeted | Opportunity | Scope |
| Prototype | Conversion | Leverage | Dynamic | Impactful |
| Restructuring | Drink the Kool-Aid | MARKETING BINGO (free square) | Revisit | Mind Share |
| B2B | Expectations | Innovation / Innovated | Upside | Phase |
| Google Juice | Time to Market | Bottom Line | Viral | Automated |