| Convergent | One to one | Opportunity | Solution(s) | Portfolio |
| Sales Driven | Upside | Strategic | Flexibility | Collaborate |
| Low-Hanging Fruit | Engage | MARKETING BINGO (free square) | Paradigm | Burn rate |
| Return on Investment (ROI) | Time to Market | Off-line | Impactful | Deliverable[s] |
| Profit[ability] | Client Focus[ed] | First to market | Conversion | Promotion |
| Performance | B2B | End to end | Customer Centric | Empower[ment] |
| Paradigm | Return on Investment (ROI) | Fast Track | On The Same Page | Synergy / Synergies |
| Robust | Portfolio | MARKETING BINGO (free square) | Retention | Action Item |
| Ball Park | Cross Sell | Bottom Line | Partner | Conversion |
| Touch Base | First to market | Convergent | Downsize | Moving/Going Forward |