| Timeline(s) | Emergent | Proactive | Profit[ability] | Optimization |
| Off-line | Revisit | No-Brainer | Partner | Out Source |
| Paradigm | Flexibility | MARKETING BINGO (free square) | Customer Oriented | Run the Numbers |
| Drill Down | Success | Landing Page[s] | Lead The Field / Occupy The Field | Buzz |
| Bottom up | Ball Park | Traction | Innovation / Innovated | Performance |
| Benchmark | Customer Centric | Cross Sell | Solution(s) | Bottom Line |
| Experiences | Automated | Streamline | Mind Share | Drill Down |
| Customer Relationship Management (CRM) | Relevance | MARKETING BINGO (free square) | Personalization | Convergent |
| Revenue | Milestone | Portfolio | Business Plan | Restructuring |
| Control Group | Assets | Upside | Conversion | Best of Breed |