| Action Item | Run the Numbers | Upside | Success | Profit[ability] |
| E-commerce | Grow | Robust | Fast Track | E-tailers |
| Braindump | Aggregate | MARKETING BINGO (free square) | One to one | Assets |
| Customer Relationship Management (CRM) | Service Oriented | Touch Base | Market Leader | Off-line |
| Synergy / Synergies | Engage | Scenario[s] | Solution(s) | High-Level |
| Promotion | Time to Market | One to one | Off-line | Retention |
| Expectations | Automated | Milestone | E-tailers | Innovation / Innovated |
| Prototype | Deadlines | MARKETING BINGO (free square) | Upside | Followup |
| Experiences | Best of Breed | Emergent | Measurement | Revisit |
| Best Practice | Drink the Kool-Aid | Benchmark | Results / Result-Driven | Acquisition |