| Monetize | End to end | Personalization | Leverage | Demographic |
| Drill Down | Out Source | E-tailers | Touch Base | Partner |
| Business Plan | Acquisition | MARKETING BINGO (free square) | Eyeballs | Technologies |
| Revenue | Prioritized | Wow Factor | Win-win | Scope |
| Performance | Benefit analysis | Paradigm | Workflow | Call to Action |
| Search Engine Optimization | Bottom up | Demographic | Cross Sell | Landing Page[s] |
| Action Item | Mindset | Win-win | Return on Investment (ROI) | Integration |
| Call to Action | Goal[s] | MARKETING BINGO (free square) | Objectives | B2B |
| Revisit | Success | ETA | Robust | Value Add[ed] |
| Convergent | On The Same Page | Customer Centric | Upside | Buzz |