| High-Level | Value Add[ed] | First to market | A-B Testing | Buzz |
| Leverage | Opportunity | Integration | Segment | Ramp Up |
| Goal[s] | Restructuring | MARKETING BINGO (free square) | Customer Service | Off-line |
| Vertical Market | Touch Base | Assets | Braindump | Customer Oriented |
| Technologies | Bottom up | Success | Targeted | Phase |
| Intellectual Property | Restructuring | Experiences | Benchmark | Low-Hanging Fruit |
| Best Practice | Technologies | Big Picture | Business Plan | Vertical Market |
| Mind Share | Customer Service | MARKETING BINGO (free square) | Opportunity | Performance |
| Drink the Kool-Aid | Results / Result-Driven | Streamline | Growth | Gap Analysis |
| Partner | A-B Testing | Prototype | Due dilligence | Win-win |