| Mind Share | Milestone | Traction | Paradigm | Drink the Kool-Aid |
| Grow | Eyeballs | Brand[ing] | Out Source | Robust |
| Timeline(s) | Success | MARKETING BINGO (free square) | ETA | Perspective |
| Mindset | Synergy / Synergies | Experiences | One to one | Strategize |
| Restructuring | Demographic | Target Audience | Workflow | Scenario[s] |
| Followup | Workflow | Intellectual Property | Growth | Market Leader |
| First to market | Flexibility | Back-end | Bottom up | Emergent |
| Aggregate | Leverage | MARKETING BINGO (free square) | Return on Investment (ROI) | Ball Park |
| Gap Analysis | Prototype | Objectives | Scenario[s] | Pushback |
| Customer Oriented | Mind Share | Control Group | Customer Centric | Assets |