| Automated | Pipeline | Synergy / Synergies | Workflow | Best Practice |
| Scope | Emergent | Business Plan | Real-Time | Google Juice |
| Followup | On The Same Page | MARKETING BINGO (free square) | Gap Analysis | Fast Track |
| Control Group | Leverage | Proactive | Engage | Facilitate |
| Search Engine Optimization | Cross Sell | Off-line | Phase | Profit[ability] |
| Downsize | Dynamic | Monetize | Target Audience | Touch Base |
| Best of Breed | Fast Track | Vertical Market | Customer Relationship Management (CRM) | Objectives |
| High-Level | Performance | MARKETING BINGO (free square) | Measurement | Demographic |
| Prioritized | Phase | First to market | Buzz | Goal[s] |
| Empower[ment] | Return on Investment (ROI) | Portfolio | Relevance | Bottom Line |