| Perspective | Mind Share | Proactive | Out Source | Bottom Line |
| Monetize | Goal[s] | Vertical Market | Emergent | Portfolio |
| Workflow | Empower[ment] | MARKETING BINGO (free square) | Traction | Performance |
| Prototype | Revisit | Customer Service | Strategic | Pushback |
| Streamline | Timeline(s) | Opportunity | Customer Centric | Collaborate |
| Grow | Timeline(s) | E-tailers | Technologies | Traction |
| Cross Sell | Innovation / Innovated | Viral | Demographic | Niche[s] |
| Promotion | Opportunity | MARKETING BINGO (free square) | Leverage | Run the Numbers |
| Targeted | High-Level | Vertical Market | Drill Down | Milestone |
| Best of Breed | Objectives | Pushback | Out Source | Facilitate |