| Metrics | Gap Analysis | Upside | Burn rate | Promotion |
| Portfolio | Intellectual Property | Traction | Bandwidth | Back-end |
| Lead The Field / Occupy The Field | Emergent | MARKETING BINGO (free square) | Control Group | Landing Page[s] |
| Proactive | Engage | Customer Service | Return on Investment (ROI) | Touch Base |
| Integration | Profit[ability] | Customer Centric | Convergent | Performance |
| Dynamic | Customer Service | Touch Base | Acquisition | Synergy / Synergies |
| Phase | Collaborate | Profit[ability] | Benefit analysis | Low-Hanging Fruit |
| First to market | Customer Centric | MARKETING BINGO (free square) | Google Juice | Conversion |
| Back-end | Flexibility | Landing Page[s] | Target Audience | Facilitate |
| Workflow | Bottom Line | Monetize | Burn rate | Drill Down |