| Target Audience | Assets | Viral | Benchmark | Portfolio |
| Win-win | Optimization | Expectations | Grow | No-Brainer |
| Personalization | Paradigm | MARKETING BINGO (free square) | ETA | Demographic |
| Profit[ability] | Pipeline | E-business | Search Engine Optimization | Strategic |
| Drill Down | Phase | Traction | Ball Park | A-B Testing |
| Return on Investment (ROI) | Ramp Up | Best of Breed | Prototype | Timeline(s) |
| Experiences | Touch Base | Niche[s] | Objectives | Relevance |
| Optimization | Mind Share | MARKETING BINGO (free square) | Targeted | Customer Oriented |
| Wow Factor | Big Picture | Application Service Provider (ASP) | Search Engine Optimization | Flexibility |
| Metrics | Cross Sell | Monetize | Grow | Demographic |