| E-tailers | Landing Page[s] | Cross Sell | Market Leader | B2B |
| Braindump | Retention | Client Focus[ed] | Value Add[ed] | Promotion |
| Focused | Real-Time | MARKETING BINGO (free square) | Facilitate | ETA |
| Win-win | Run the Numbers | Perspective | Benefit analysis | Emergent |
| Profit[ability] | Assets | Target Audience | Due dilligence | High-Level |
| Service Oriented | Landing Page[s] | Mind Share | Dynamic | Bottom up |
| Eyeballs | Ramp Up | Viral | Application Service Provider (ASP) | Braindump |
| Best of Breed | Best Practice | MARKETING BINGO (free square) | Prototype | Performance |
| Target Audience | Promotion | Experiences | One to one | Win-win |
| Measurement | Out Source | Convergent | On The Same Page | Followup |