| First to market | Ramp Up | Due dilligence | One to one | Profit[ability] |
| Control Group | Benefit analysis | Synergy / Synergies | Impactful | Viral |
| Wow Factor | Workflow | MARKETING BINGO (free square) | Streamline | Business Plan |
| Bottom up | Promotion | Engage | Targeted | Drink the Kool-Aid |
| Goal[s] | Return on Investment (ROI) | Drill Down | On The Same Page | Revisit |
| Automated | Integration | Eyeballs | Performance | Upside |
| Scope | Strategize | Success | On The Same Page | E-commerce |
| Time to Market | Market Leader | MARKETING BINGO (free square) | Segment | Empower[ment] |
| Focused | Value Add[ed] | Partner | Ramp Up | Milestone |
| Lead The Field / Occupy The Field | First to market | Client Focus[ed] | Profit[ability] | Scenario[s] |