| Real-Time | Patent | Due dilligence | Benchmark | Conversion |
| Timeline(s) | ETA | Demographic | First to market | Success |
| Monetize | Paradigm | MARKETING BINGO (free square) | Brand[ing] | Sales Driven |
| Vertical Market | Integration | Acquisition | Milestone | Ramp Up |
| Touch Base | Benefit analysis | Robust | Targeted | Pushback |
| Performance | Deadlines | Monetize | Value Add[ed] | Aggregate |
| Customer Service | Customer Centric | Application Service Provider (ASP) | Leverage | Growth |
| Benchmark | Empower[ment] | MARKETING BINGO (free square) | Eyeballs | Success |
| Patent | Gap Analysis | Streamline | Low-Hanging Fruit | Metrics |
| Demographic | Personalization | Best of Breed | Client Focus[ed] | Integration |