| Drill Down | Eyeballs | Search Engine Optimization | Action Item | Touch Base |
| B2B | Run the Numbers | Return on Investment (ROI) | Value Add[ed] | Ramp Up |
| Due dilligence | Big Picture | MARKETING BINGO (free square) | Up-Sell | Engage |
| Measurement | Revenue | Low-Hanging Fruit | E-business | Partner |
| Drink the Kool-Aid | Traction | Call to Action | Impactful | Real-Time |
| Paradigm | Deliverable[s] | Braindump | Up-Sell | No-Brainer |
| Brand[ing] | Out Source | Best Practice | Collaborate | Partner |
| On The Same Page | Deadlines | MARKETING BINGO (free square) | Sales Driven | Niche[s] |
| Customer Oriented | Run the Numbers | Followup | Control Group | Measurement |
| Retention | Target Audience | Workflow | Emergent | ETA |