| Bottom up | Google Juice | One to one | Control Group | Monetize |
| Emergent | Mind Share | Impactful | Deadlines | Burn rate |
| Gap Analysis | Customer Service | MARKETING BINGO (free square) | Return on Investment (ROI) | Revenue |
| Client Focus[ed] | First to market | Technologies | Buzz | Low-Hanging Fruit |
| Back-end | ETA | Touch Base | Drill Down | Deliverable[s] |
| Strategize | Brand[ing] | Wow Factor | Prototype | Revisit |
| Proactive | Google Juice | Real-Time | Facilitate | Scope |
| Call to Action | Collaborate | MARKETING BINGO (free square) | Viral | Acquisition |
| Relevance | Revenue | Patent | Run the Numbers | Off-line |
| Benefit analysis | Prioritized | Scenario[s] | Integration | Impactful |