| Downsize | Collaborate | Moving/Going Forward | Measurement | Real-Time |
| Service Oriented | Innovation / Innovated | Prioritized | Buzz | Solution(s) |
| On The Same Page | Performance | MARKETING BINGO (free square) | Dynamic | Intellectual Property |
| Best Practice | Objectives | Emergent | Google Juice | Pipeline |
| Value Add[ed] | Paradigm | Fast Track | Scope | Empower[ment] |
| Buzz | Innovation / Innovated | Scope | Promotion | Application Service Provider (ASP) |
| Benefit analysis | Pipeline | Milestone | Timeline(s) | Empower[ment] |
| Market Leader | Strategize | MARKETING BINGO (free square) | E-business | Pushback |
| E-commerce | Ramp Up | Customer Centric | Vertical Market | Dynamic |
| Drill Down | Optimization | Best of Breed | Touch Base | Mind Share |