| Ramp Up | Integration | Emergent | Goal[s] | Conversion |
| Customer Oriented | Deliverable[s] | Google Juice | Win-win | Focused |
| Growth | Synergy / Synergies | MARKETING BINGO (free square) | Dynamic | Milestone |
| Drill Down | Demographic | B2B | Upside | Ball Park |
| Solution(s) | Targeted | Client Focus[ed] | Prioritized | Impactful |
| Low-Hanging Fruit | E-business | Measurement | Impactful | Scenario[s] |
| Vertical Market | Perspective | Gap Analysis | Bottom Line | A-B Testing |
| Emergent | Paradigm | MARKETING BINGO (free square) | Synergy / Synergies | Off-line |
| Milestone | Flexibility | Cross Sell | Niche[s] | Partner |
| Benefit analysis | E-commerce | Acquisition | Followup | Phase |