| Viral | Grow | Braindump | Monetize | Segment |
| Action Item | Emergent | Relevance | Deliverable[s] | Best Practice |
| Convergent | Control Group | MARKETING BINGO (free square) | Restructuring | Flexibility |
| No-Brainer | Personalization | Back-end | Engage | Demographic |
| Paradigm | Google Juice | Drink the Kool-Aid | Metrics | Up-Sell |
| Synergy / Synergies | No-Brainer | Client Focus[ed] | Win-win | E-commerce |
| Timeline(s) | Aggregate | Upside | E-tailers | Robust |
| Control Group | Real-Time | MARKETING BINGO (free square) | Demographic | Partner |
| Promotion | Off-line | Landing Page[s] | Technologies | ETA |
| Best Practice | Out Source | Integration | Lead The Field / Occupy The Field | Drink the Kool-Aid |