| Out Source | A-B Testing | Viral | Patent | Scope |
| Strategic | Drill Down | Technologies | Google Juice | High-Level |
| Robust | Expectations | MARKETING BINGO (free square) | Impactful | Phase |
| Dynamic | Grow | Pushback | Workflow | Time to Market |
| Segment | Restructuring | Traction | Deliverable[s] | Application Service Provider (ASP) |
| Time to Market | Run the Numbers | First to market | Objectives | Prioritized |
| Moving/Going Forward | Target Audience | Deliverable[s] | Facilitate | Search Engine Optimization |
| Out Source | Experiences | MARKETING BINGO (free square) | Action Item | Goal[s] |
| Prototype | Acquisition | Personalization | Big Picture | ETA |
| Call to Action | Eyeballs | Customer Service | E-tailers | Win-win |