| Goal[s] | Revenue | Drink the Kool-Aid | Bottom Line | Bandwidth |
| Brand[ing] | Drill Down | Buzz | Paradigm | Aggregate |
| Action Item | Service Oriented | MARKETING BINGO (free square) | Deadlines | Acquisition |
| Prioritized | Demographic | Proactive | Objectives | Braindump |
| Client Focus[ed] | Out Source | Ball Park | Technologies | Time to Market |
| Benefit analysis | Revisit | Application Service Provider (ASP) | Up-Sell | Return on Investment (ROI) |
| End to end | Mindset | E-tailers | Strategic | Time to Market |
| Moving/Going Forward | Market Leader | MARKETING BINGO (free square) | Traction | Demographic |
| Sales Driven | Customer Service | Impactful | Vertical Market | Deliverable[s] |
| Focused | Brand[ing] | Metrics | Paradigm | High-Level |