| Growth | Leverage | First to market | Search Engine Optimization | Out Source |
| Traction | B2B | Synergy / Synergies | Off-line | Proactive |
| Best Practice | Patent | MARKETING BINGO (free square) | Objectives | Acquisition |
| A-B Testing | Sales Driven | Application Service Provider (ASP) | Convergent | Goal[s] |
| Bottom Line | Results / Result-Driven | Google Juice | Strategize | Time to Market |
| Back-end | Customer Relationship Management (CRM) | Results / Result-Driven | Bandwidth | Sales Driven |
| No-Brainer | Optimization | Followup | First to market | Emergent |
| Target Audience | End to end | MARKETING BINGO (free square) | Niche[s] | Application Service Provider (ASP) |
| Drink the Kool-Aid | Grow | Personalization | Segment | Business Plan |
| Measurement | Mind Share | Pushback | Partner | Fast Track |