| Workflow | Upside | Viral | Integration | Touch Base |
| A-B Testing | Best Practice | Traction | Benchmark | Big Picture |
| Value Add[ed] | Application Service Provider (ASP) | MARKETING BINGO (free square) | Prioritized | End to end |
| Niche[s] | Restructuring | Revisit | Pipeline | Monetize |
| Profit[ability] | Action Item | Grow | Targeted | Moving/Going Forward |
| Flexibility | Dynamic | Prioritized | Lead The Field / Occupy The Field | Integration |
| Call to Action | Google Juice | Market Leader | Assets | Drill Down |
| Out Source | Vertical Market | MARKETING BINGO (free square) | Milestone | Intellectual Property |
| Deadlines | Cross Sell | Return on Investment (ROI) | Buzz | Strategize |
| Performance | Ball Park | Followup | Eyeballs | Phase |