| Mindset | ETA | On The Same Page | Revenue | Restructuring |
| Innovation / Innovated | Ramp Up | Paradigm | E-business | Revisit |
| Benefit analysis | Perspective | MARKETING BINGO (free square) | Empower[ment] | Niche[s] |
| Strategic | Demographic | Time to Market | Performance | Scenario[s] |
| Deadlines | Buzz | B2B | Moving/Going Forward | Segment |
| Sales Driven | Real-Time | Run the Numbers | Assets | A-B Testing |
| First to market | Best of Breed | Automated | Dynamic | Convergent |
| Proactive | Win-win | MARKETING BINGO (free square) | Restructuring | Success |
| Braindump | Focused | Results / Result-Driven | Drink the Kool-Aid | Cross Sell |
| Monetize | Partner | Out Source | Customer Centric | Empower[ment] |