| Profit[ability] | Strategic | Leverage | Call to Action | One to one |
| Due dilligence | Prototype | Application Service Provider (ASP) | Dynamic | Viral |
| Control Group | First to market | MARKETING BINGO (free square) | Paradigm | Action Item |
| Strategize | Gap Analysis | Deadlines | Cross Sell | Win-win |
| Empower[ment] | Streamline | Integration | A-B Testing | Robust |
| Off-line | Restructuring | Return on Investment (ROI) | Partner | Viral |
| Prototype | Growth | Eyeballs | Bandwidth | Search Engine Optimization |
| Scope | Grow | MARKETING BINGO (free square) | Win-win | Milestone |
| Business Plan | Ball Park | Mindset | Empower[ment] | Performance |
| Time to Market | Traction | Run the Numbers | Leverage | Due dilligence |