| Experiences | Prioritized | Out Source | Measurement | Conversion |
| Scenario[s] | Customer Relationship Management (CRM) | Viral | Results / Result-Driven | Target Audience |
| Technologies | Braindump | MARKETING BINGO (free square) | Wow Factor | Patent |
| B2B | Burn rate | Paradigm | Collaborate | Landing Page[s] |
| Best of Breed | Deadlines | Buzz | Segment | Touch Base |
| Objectives | Benefit analysis | Goal[s] | No-Brainer | Downsize |
| Pushback | Prioritized | Run the Numbers | Intellectual Property | E-tailers |
| Customer Oriented | Proactive | MARKETING BINGO (free square) | Braindump | Viral |
| Benchmark | Win-win | Results / Result-Driven | Convergent | Buzz |
| Mind Share | Acquisition | Targeted | Profit[ability] | Eyeballs |