| Upside | Personalization | Streamline | Emergent | Buzz |
| Robust | Leverage | Objectives | Traction | Real-Time |
| Back-end | E-commerce | MARKETING BINGO (free square) | Search Engine Optimization | No-Brainer |
| Technologies | Customer Relationship Management (CRM) | On The Same Page | First to market | Targeted |
| Deadlines | Phase | Mindset | Moving/Going Forward | Vertical Market |
| Targeted | Integration | Time to Market | Collaborate | Objectives |
| Technologies | Low-Hanging Fruit | Partner | Relevance | Client Focus[ed] |
| One to one | Patent | MARKETING BINGO (free square) | B2B | Customer Centric |
| Service Oriented | Automated | Conversion | Experiences | Acquisition |
| Burn rate | Growth | Success | Customer Relationship Management (CRM) | Solution(s) |