| Facilitate | Benchmark | End to end | Technologies | Mindset |
| Empower[ment] | Strategic | Prototype | Scenario[s] | B2B |
| Workflow | Leverage | MARKETING BINGO (free square) | Grow | Value Add[ed] |
| Sales Driven | Growth | First to market | Flexibility | Traction |
| Perspective | Return on Investment (ROI) | Monetize | Integration | Aggregate |
| Prototype | Engage | Emergent | Deadlines | Integration |
| Metrics | Synergy / Synergies | Convergent | Time to Market | Control Group |
| Upside | Leverage | MARKETING BINGO (free square) | First to market | Performance |
| Search Engine Optimization | Technologies | Timeline(s) | Mindset | Moving/Going Forward |
| Perspective | Retention | Experiences | Downsize | Solution(s) |