| Results / Result-Driven | Deliverable[s] | Off-line | E-business | Partner |
| Success | Leverage | Targeted | Retention | Relevance |
| Braindump | Performance | MARKETING BINGO (free square) | Application Service Provider (ASP) | Acquisition |
| Strategize | No-Brainer | Downsize | Emergent | Benchmark |
| Out Source | Control Group | Paradigm | Action Item | Due dilligence |
| Prototype | Profit[ability] | Revenue | Burn rate | Conversion |
| Drink the Kool-Aid | Metrics | On The Same Page | Timeline(s) | Eyeballs |
| Off-line | Traction | MARKETING BINGO (free square) | Call to Action | Solution(s) |
| Value Add[ed] | E-tailers | Synergy / Synergies | Run the Numbers | High-Level |
| Automated | Scope | ETA | Deadlines | Customer Service |