| Convergent | Automated | Low-Hanging Fruit | Wow Factor | Timeline(s) |
| Ramp Up | Search Engine Optimization | Engage | ETA | Back-end |
| Deliverable[s] | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Proactive | Focused |
| Prototype | Run the Numbers | Fast Track | Brand[ing] | Service Oriented |
| Cross Sell | One to one | Bandwidth | Customer Oriented | Robust |
| Big Picture | Relevance | Revisit | Targeted | Convergent |
| Scope | Phase | Service Oriented | Off-line | Back-end |
| Ball Park | Promotion | MARKETING BINGO (free square) | Strategize | Retention |
| Drill Down | Return on Investment (ROI) | Monetize | Target Audience | Downsize |
| Traction | Technologies | Flexibility | Lead The Field / Occupy The Field | Pipeline |