| Focused | Aggregate | Up-Sell | Opportunity | Growth |
| Bottom Line | Partner | Customer Centric | Value Add[ed] | Bottom up |
| Market Leader | Targeted | MARKETING BINGO (free square) | Synergy / Synergies | Monetize |
| Touch Base | Customer Service | Strategic | Big Picture | Restructuring |
| Assets | Innovation / Innovated | Benefit analysis | Revisit | Portfolio |
| Intellectual Property | A-B Testing | Robust | Touch Base | Impactful |
| Leverage | Facilitate | Timeline(s) | Client Focus[ed] | Mindset |
| Burn rate | Up-Sell | MARKETING BINGO (free square) | No-Brainer | B2B |
| Metrics | Deadlines | Cross Sell | Flexibility | Measurement |
| Ramp Up | Win-win | Drill Down | Customer Oriented | Aggregate |