| ETA | On The Same Page | B2B | Engage | Assets |
| Dynamic | Lead The Field / Occupy The Field | Expectations | Portfolio | Timeline(s) |
| Upside | Back-end | MARKETING BINGO (free square) | Robust | Action Item |
| Benefit analysis | Patent | Vertical Market | Traction | Deadlines |
| Fast Track | Innovation / Innovated | Streamline | Aggregate | Followup |
| Gap Analysis | Control Group | Convergent | Assets | Timeline(s) |
| Performance | Return on Investment (ROI) | Portfolio | End to end | Personalization |
| Patent | Up-Sell | MARKETING BINGO (free square) | E-tailers | ETA |
| Viral | Time to Market | Upside | Profit[ability] | Monetize |
| Impactful | Drink the Kool-Aid | Strategic | Best of Breed | Service Oriented |