| Optimization | Goal[s] | Client Focus[ed] | Viral | Value Add[ed] |
| Opportunity | Relevance | Impactful | Timeline(s) | Mind Share |
| Bottom up | Integration | MARKETING BINGO (free square) | Success | Win-win |
| Phase | Market Leader | Customer Oriented | Real-Time | Conversion |
| Back-end | Out Source | Brand[ing] | E-business | Solution(s) |
| Automated | Metrics | Emergent | Collaborate | Convergent |
| Wow Factor | Mindset | Ball Park | Synergy / Synergies | Application Service Provider (ASP) |
| Back-end | Proactive | MARKETING BINGO (free square) | Customer Centric | Search Engine Optimization |
| Moving/Going Forward | Ramp Up | Targeted | Optimization | Restructuring |
| Bottom Line | Performance | E-tailers | Touch Base | Retention |