| Assets | No-Brainer | Promotion | Paradigm | Strategize |
| Workflow | Drink the Kool-Aid | Eyeballs | Bandwidth | Monetize |
| Segment | Metrics | MARKETING BINGO (free square) | Revenue | E-business |
| Integration | Flexibility | Market Leader | Expectations | Fast Track |
| Relevance | Results / Result-Driven | Followup | Portfolio | Upside |
| Traction | Eyeballs | Success | Acquisition | Touch Base |
| Performance | Strategize | Experiences | Wow Factor | Paradigm |
| Braindump | Service Oriented | MARKETING BINGO (free square) | E-tailers | B2B |
| A-B Testing | Lead The Field / Occupy The Field | Prototype | Expectations | Google Juice |
| Sales Driven | ETA | One to one | Engage | Aggregate |