| Innovation / Innovated | Revisit | Touch Base | Sales Driven | Lead The Field / Occupy The Field |
| Integration | Scenario[s] | Robust | Expectations | Control Group |
| Optimization | Mindset | MARKETING BINGO (free square) | Targeted | First to market |
| Benefit analysis | Moving/Going Forward | Bandwidth | Back-end | Ramp Up |
| Target Audience | A-B Testing | Search Engine Optimization | Automated | Bottom Line |
| Timeline(s) | Intellectual Property | A-B Testing | E-commerce | Revisit |
| Moving/Going Forward | Pipeline | Restructuring | Off-line | Followup |
| Milestone | Revenue | MARKETING BINGO (free square) | Vertical Market | B2B |
| Convergent | Run the Numbers | Partner | Flexibility | Portfolio |
| Assets | Mindset | Traction | Synergy / Synergies | Empower[ment] |