| Low-Hanging Fruit | Leverage | Best of Breed | Best Practice | Performance |
| Streamline | Brand[ing] | Targeted | Up-Sell | Service Oriented |
| Automated | Strategic | MARKETING BINGO (free square) | Upside | Acquisition |
| Lead The Field / Occupy The Field | Wow Factor | On The Same Page | Eyeballs | E-commerce |
| Synergy / Synergies | Followup | Benchmark | Experiences | Emergent |
| Retention | Timeline(s) | Deliverable[s] | Proactive | Opportunity |
| Partner | Touch Base | On The Same Page | Intellectual Property | Target Audience |
| Customer Relationship Management (CRM) | Ramp Up | MARKETING BINGO (free square) | Targeted | Promotion |
| Followup | Bottom Line | Technologies | Back-end | No-Brainer |
| Innovation / Innovated | Return on Investment (ROI) | Gap Analysis | Scope | Portfolio |