| Conversion | Bandwidth | Wow Factor | Mindset | Best of Breed |
| Traction | Strategize | E-business | Client Focus[ed] | Integration |
| Optimization | Deadlines | MARKETING BINGO (free square) | Business Plan | Relevance |
| E-commerce | Run the Numbers | Targeted | Application Service Provider (ASP) | Phase |
| Viral | Monetize | Revisit | Metrics | Deliverable[s] |
| Bandwidth | Proactive | E-tailers | One to one | Relevance |
| Automated | Optimization | Results / Result-Driven | Objectives | Fast Track |
| Leverage | Grow | MARKETING BINGO (free square) | Win-win | Performance |
| Restructuring | Touch Base | Engage | Braindump | Workflow |
| Customer Relationship Management (CRM) | High-Level | Prototype | A-B Testing | Retention |