| Customer Service | Action Item | Client Focus[ed] | Business Plan | Bottom Line |
| Workflow | Viral | Drink the Kool-Aid | Performance | Metrics |
| One to one | Demographic | MARKETING BINGO (free square) | Focused | ETA |
| Landing Page[s] | Flexibility | Touch Base | Off-line | Strategize |
| Profit[ability] | Value Add[ed] | Objectives | Scope | Optimization |
| Google Juice | Impactful | Proactive | Metrics | Bottom up |
| Braindump | Results / Result-Driven | Revisit | Empower[ment] | Targeted |
| Retention | End to end | MARKETING BINGO (free square) | Drink the Kool-Aid | Due dilligence |
| E-business | Demographic | Leverage | Phase | Viral |
| Ball Park | Prototype | Mindset | B2B | Business Plan |