| Innovation / Innovated | Patent | Drink the Kool-Aid | Empower[ment] | E-business |
| Touch Base | Leverage | Ball Park | Customer Relationship Management (CRM) | Performance |
| Sales Driven | Application Service Provider (ASP) | MARKETING BINGO (free square) | Google Juice | Proactive |
| Brand[ing] | Retention | Measurement | Monetize | Bottom Line |
| Experiences | Call to Action | Viral | Metrics | Goal[s] |
| Growth | Streamline | Time to Market | Prototype | Gap Analysis |
| Robust | Sales Driven | Application Service Provider (ASP) | Objectives | Off-line |
| Scope | Mindset | MARKETING BINGO (free square) | No-Brainer | Workflow |
| Low-Hanging Fruit | Pipeline | Proactive | Emergent | Mind Share |
| Call to Action | Real-Time | Innovation / Innovated | Results / Result-Driven | Bottom up |