| Bottom up | Portfolio | Drill Down | Vertical Market | Revisit |
| Experiences | High-Level | Leverage | Bandwidth | Best Practice |
| Upside | Acquisition | MARKETING BINGO (free square) | Scenario[s] | Intellectual Property |
| Search Engine Optimization | B2B | Restructuring | No-Brainer | Partner |
| Pushback | Demographic | Control Group | End to end | Best of Breed |
| Value Add[ed] | Deliverable[s] | Drill Down | Brand[ing] | Dynamic |
| Retention | Grow | Pushback | Objectives | Search Engine Optimization |
| Assets | Deadlines | MARKETING BINGO (free square) | Strategic | Strategize |
| Action Item | On The Same Page | Best of Breed | Mind Share | Portfolio |
| Convergent | Opportunity | Upside | Customer Relationship Management (CRM) | Prototype |