| Expectations | Promotion | B2B | Traction | Brand[ing] |
| Proactive | Cross Sell | Best Practice | Targeted | Best of Breed |
| Mindset | Customer Service | MARKETING BINGO (free square) | Perspective | Relevance |
| Restructuring | Big Picture | Bottom Line | Customer Oriented | Time to Market |
| First to market | Emergent | A-B Testing | Grow | Moving/Going Forward |
| Convergent | Portfolio | High-Level | Impactful | Deadlines |
| Customer Centric | Prototype | Eyeballs | Scenario[s] | Lead The Field / Occupy The Field |
| Grow | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Innovation / Innovated | Market Leader |
| Buzz | Niche[s] | Application Service Provider (ASP) | Run the Numbers | E-commerce |
| Upside | Pipeline | Partner | Growth | Timeline(s) |