| Off-line | Low-Hanging Fruit | Vertical Market | Scenario[s] | Emergent |
| Personalization | Client Focus[ed] | Braindump | Fast Track | Lead The Field / Occupy The Field |
| Facilitate | Target Audience | MARKETING BINGO (free square) | E-business | Real-Time |
| Time to Market | Robust | Synergy / Synergies | Assets | Business Plan |
| Prioritized | Convergent | Service Oriented | Acquisition | Impactful |
| Success | Low-Hanging Fruit | Action Item | Moving/Going Forward | Empower[ment] |
| Braindump | Goal[s] | E-business | Benchmark | Collaborate |
| Control Group | Bandwidth | MARKETING BINGO (free square) | Workflow | Touch Base |
| Cross Sell | Timeline(s) | Promotion | Portfolio | Eyeballs |
| Deliverable[s] | Brand[ing] | Retention | Drill Down | Partner |