| Engage | Innovation / Innovated | Call to Action | Goal[s] | Eyeballs |
| Milestone | Best of Breed | Market Leader | Grow | Up-Sell |
| Google Juice | Focused | MARKETING BINGO (free square) | Pipeline | Experiences |
| Value Add[ed] | Search Engine Optimization | Results / Result-Driven | Bottom up | Automated |
| Streamline | Deadlines | Prioritized | Expectations | Timeline(s) |
| Leverage | Robust | Mindset | Engage | Scope |
| Sales Driven | One to one | Traction | Profit[ability] | Search Engine Optimization |
| Win-win | Measurement | MARKETING BINGO (free square) | Gap Analysis | Opportunity |
| Impactful | Bottom up | Action Item | Ramp Up | Dynamic |
| Goal[s] | Return on Investment (ROI) | Empower[ment] | Best Practice | Client Focus[ed] |