| Moving/Going Forward | Real-Time | Restructuring | Fast Track | Pipeline |
| Collaborate | Proactive | Timeline(s) | Focused | Best Practice |
| Prototype | Cross Sell | MARKETING BINGO (free square) | Performance | Relevance |
| Synergy / Synergies | Opportunity | E-tailers | Search Engine Optimization | Expectations |
| Sales Driven | Grow | Followup | Segment | Metrics |
| On The Same Page | Convergent | Benchmark | ETA | Automated |
| Experiences | Targeted | Metrics | Impactful | Prototype |
| Landing Page[s] | Streamline | MARKETING BINGO (free square) | Customer Centric | Touch Base |
| First to market | Flexibility | Synergy / Synergies | Best of Breed | Moving/Going Forward |
| Drill Down | High-Level | Collaborate | Revenue | End to end |