| Scenario[s] | Mindset | Performance | Workflow | Call to Action |
| Segment | Goal[s] | Intellectual Property | Metrics | Touch Base |
| E-tailers | Deliverable[s] | MARKETING BINGO (free square) | E-business | Brand[ing] |
| Synergy / Synergies | Time to Market | Due dilligence | Target Audience | Measurement |
| Pipeline | Perspective | Dynamic | Revenue | Customer Service |
| Deadlines | Market Leader | Proactive | Customer Centric | Burn rate |
| On The Same Page | Growth | Targeted | Sales Driven | Acquisition |
| Experiences | Customer Service | MARKETING BINGO (free square) | Big Picture | Followup |
| Success | Demographic | Benchmark | Google Juice | Run the Numbers |
| Braindump | Mind Share | Drink the Kool-Aid | Scenario[s] | Lead The Field / Occupy The Field |