| Mindset | Drink the Kool-Aid | Facilitate | Segment | Flexibility |
| Buzz | End to end | Conversion | Expectations | Customer Relationship Management (CRM) |
| Revenue | Robust | MARKETING BINGO (free square) | Eyeballs | Niche[s] |
| Personalization | Innovation / Innovated | Up-Sell | Traction | Client Focus[ed] |
| Patent | Touch Base | E-business | Application Service Provider (ASP) | Engage |
| Bottom Line | Conversion | Out Source | Gap Analysis | Back-end |
| Success | Scenario[s] | Buzz | Traction | Acquisition |
| Streamline | Technologies | MARKETING BINGO (free square) | End to end | E-business |
| Intellectual Property | Pipeline | Control Group | Profit[ability] | Integration |
| ETA | Off-line | Braindump | Optimization | Partner |