| Retention | Off-line | Best of Breed | Return on Investment (ROI) | Aggregate |
| Scenario[s] | Facilitate | Back-end | One to one | Burn rate |
| Paradigm | Synergy / Synergies | MARKETING BINGO (free square) | Streamline | Metrics |
| Action Item | Time to Market | Revisit | Convergent | Impactful |
| End to end | Search Engine Optimization | ETA | Promotion | Upside |
| Wow Factor | Expectations | Win-win | Strategize | Control Group |
| Real-Time | E-tailers | Segment | Benefit analysis | Monetize |
| Profit[ability] | Drill Down | MARKETING BINGO (free square) | Target Audience | Scenario[s] |
| E-business | Patent | Intellectual Property | Experiences | Innovation / Innovated |
| Application Service Provider (ASP) | Ramp Up | Service Oriented | Revisit | Best Practice |