| Collaborate | Proactive | Benchmark | Gap Analysis | Burn rate |
| Touch Base | Streamline | Ramp Up | Real-Time | Landing Page[s] |
| Innovation / Innovated | Integration | MARKETING BINGO (free square) | Revisit | Optimization |
| Sales Driven | Leverage | Automated | Bandwidth | Metrics |
| On The Same Page | Customer Oriented | Action Item | Ball Park | Synergy / Synergies |
| Performance | Ball Park | Aggregate | Profit[ability] | Synergy / Synergies |
| Pipeline | Customer Service | Traction | Big Picture | Phase |
| Innovation / Innovated | Best Practice | MARKETING BINGO (free square) | Pushback | Promotion |
| First to market | Expectations | Opportunity | Up-Sell | A-B Testing |
| Partner | High-Level | Sales Driven | Client Focus[ed] | Robust |