| Convergent | Optimization | Portfolio | Ramp Up | End to end |
| Search Engine Optimization | Phase | B2B | Application Service Provider (ASP) | Burn rate |
| Relevance | Lead The Field / Occupy The Field | MARKETING BINGO (free square) | Cross Sell | Customer Service |
| Mind Share | Mindset | Promotion | Technologies | Followup |
| Service Oriented | Targeted | Integration | Opportunity | Benchmark |
| Opportunity | Success | Customer Centric | Grow | Business Plan |
| Proactive | Braindump | Wow Factor | Benefit analysis | Search Engine Optimization |
| Conversion | Paradigm | MARKETING BINGO (free square) | A-B Testing | Scope |
| Touch Base | End to end | Time to Market | Assets | Technologies |
| Acquisition | Measurement | E-business | Goal[s] | Convergent |