| Up-Sell | Best Practice | Personalization | Back-end | Innovation / Innovated |
| Facilitate | Metrics | Eyeballs | Collaborate | A-B Testing |
| Best of Breed | Drill Down | MARKETING BINGO (free square) | Growth | Grow |
| Target Audience | Streamline | First to market | Business Plan | Focused |
| E-commerce | Patent | Pushback | Restructuring | Benchmark |
| Leverage | Bandwidth | Google Juice | Big Picture | Action Item |
| Goal[s] | Off-line | Empower[ment] | Engage | Buzz |
| Wow Factor | Facilitate | MARKETING BINGO (free square) | Impactful | Low-Hanging Fruit |
| Return on Investment (ROI) | Growth | Pushback | Eyeballs | Real-Time |
| Robust | Success | Followup | Scenario[s] | Drink the Kool-Aid |