| Flexibility | Business Plan | Performance | Upside | Sales Driven |
| Brand[ing] | Scenario[s] | Best Practice | Empower[ment] | Application Service Provider (ASP) |
| Success | Up-Sell | MARKETING BINGO (free square) | Strategize | Client Focus[ed] |
| Personalization | Revisit | Relevance | Convergent | End to end |
| Ball Park | Bottom Line | Revenue | Customer Service | Phase |
| Promotion | Fast Track | Segment | A-B Testing | Out Source |
| Experiences | Traction | Perspective | Bandwidth | Intellectual Property |
| Partner | Braindump | MARKETING BINGO (free square) | Technologies | Downsize |
| Conversion | Buzz | Followup | Customer Oriented | Business Plan |
| Burn rate | Demographic | Revisit | No-Brainer | Service Oriented |