| Success | Braindump | Patent | Aggregate | High-Level |
| Partner | Emergent | Service Oriented | Eyeballs | ETA |
| Revenue | Ball Park | MARKETING BINGO (free square) | Leverage | Perspective |
| Fast Track | Engage | Back-end | Facilitate | Best Practice |
| Return on Investment (ROI) | Experiences | Benchmark | Drink the Kool-Aid | Cross Sell |
| Promotion | Grow | Workflow | Synergy / Synergies | Win-win |
| Monetize | Retention | Results / Result-Driven | Best of Breed | Fast Track |
| Control Group | Empower[ment] | MARKETING BINGO (free square) | Personalization | Mind Share |
| Pushback | Flexibility | A-B Testing | Deadlines | Milestone |
| E-business | Demographic | Leverage | Mindset | High-Level |