| Downsize | Revenue | Application Service Provider (ASP) | Dynamic | No-Brainer |
| Braindump | Conversion | Eyeballs | Technologies | Win-win |
| Vertical Market | Flexibility | MARKETING BINGO (free square) | E-tailers | Deadlines |
| Leverage | Customer Service | Back-end | Solution(s) | Profit[ability] |
| Cross Sell | Viral | ETA | B2B | Best Practice |
| Sales Driven | Prototype | Engage | Customer Centric | Business Plan |
| Call to Action | Strategic | Phase | Drill Down | Focused |
| E-business | Ramp Up | MARKETING BINGO (free square) | Synergy / Synergies | No-Brainer |
| Flexibility | High-Level | Expectations | Success | Milestone |
| Assets | Viral | Solution(s) | Cross Sell | Customer Relationship Management (CRM) |