| Ball Park | B2B | Automated | Mindset | Solution(s) |
| Integration | Retention | Burn rate | Milestone | Flexibility |
| Promotion | Convergent | MARKETING BINGO (free square) | Streamline | Customer Centric |
| Metrics | Scope | Service Oriented | Personalization | Win-win |
| On The Same Page | Objectives | Lead The Field / Occupy The Field | Assets | Drill Down |
| Emergent | Ramp Up | Scope | Relevance | Performance |
| Due dilligence | Growth | ETA | Gap Analysis | B2B |
| E-commerce | Downsize | MARKETING BINGO (free square) | Results / Result-Driven | Expectations |
| Cross Sell | Customer Service | Measurement | Big Picture | Off-line |
| Customer Oriented | Landing Page[s] | Empower[ment] | Collaborate | Bottom Line |