| Best Practice | Scope | Facilitate | Search Engine Optimization | Market Leader |
| Pushback | Downsize | E-business | Targeted | Metrics |
| Strategic | Prioritized | MARKETING BINGO (free square) | Moving/Going Forward | Win-win |
| E-commerce | Opportunity | End to end | Integration | Phase |
| One to one | Technologies | Wow Factor | Personalization | Bottom up |
| Success | Robust | Call to Action | E-commerce | Best of Breed |
| Promotion | Gap Analysis | Performance | Paradigm | Conversion |
| Targeted | E-business | MARKETING BINGO (free square) | Run the Numbers | Demographic |
| Return on Investment (ROI) | Collaborate | Dynamic | Revisit | Opportunity |
| Technologies | Downsize | Eyeballs | Moving/Going Forward | Deadlines |