| Control Group | Viral | Downsize | Gap Analysis | Wow Factor |
| Emergent | ETA | Service Oriented | Best of Breed | Google Juice |
| Ball Park | Market Leader | MARKETING BINGO (free square) | Scope | Personalization |
| Lead The Field / Occupy The Field | Upside | Touch Base | Pushback | Return on Investment (ROI) |
| Portfolio | Synergy / Synergies | Promotion | E-business | Scenario[s] |
| First to market | Promotion | Low-Hanging Fruit | Partner | Assets |
| Leverage | Braindump | Solution(s) | Strategize | Downsize |
| Customer Service | Intellectual Property | MARKETING BINGO (free square) | Business Plan | Acquisition |
| Moving/Going Forward | Time to Market | On The Same Page | Focused | Profit[ability] |
| Engage | E-commerce | Win-win | Traction | Perspective |