| Eyeballs | Vertical Market | Strategic | Google Juice | Bottom Line |
| Brand[ing] | Gap Analysis | Paradigm | Benefit analysis | Time to Market |
| Traction | Customer Oriented | MARKETING BINGO (free square) | Customer Centric | Burn rate |
| Low-Hanging Fruit | Empower[ment] | Win-win | Retention | Relevance |
| E-tailers | Deadlines | Cross Sell | Deliverable[s] | Solution(s) |
| Experiences | High-Level | Low-Hanging Fruit | Gap Analysis | Timeline(s) |
| Value Add[ed] | Customer Centric | Client Focus[ed] | A-B Testing | Customer Oriented |
| Search Engine Optimization | Promotion | MARKETING BINGO (free square) | Workflow | Measurement |
| Relevance | Innovation / Innovated | Niche[s] | Strategize | Bottom Line |
| Integration | Prioritized | Target Audience | Benefit analysis | Results / Result-Driven |