| Due dilligence | Patent | Fast Track | Customer Centric | Conversion |
| Paradigm | Pipeline | Upside | Eyeballs | Back-end |
| Aggregate | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Milestone | Lead The Field / Occupy The Field |
| Return on Investment (ROI) | B2B | Real-Time | Bottom Line | Moving/Going Forward |
| Mind Share | Client Focus[ed] | Wow Factor | Downsize | Strategize |
| Cross Sell | Scope | Benefit analysis | Best of Breed | Profit[ability] |
| A-B Testing | Call to Action | End to end | Best Practice | Pipeline |
| Technologies | Phase | MARKETING BINGO (free square) | Drink the Kool-Aid | Solution(s) |
| Grow | Touch Base | Demographic | Metrics | Prioritized |
| Market Leader | Service Oriented | On The Same Page | Target Audience | Streamline |