| Promotion | Paradigm | Best Practice | Drink the Kool-Aid | Business Plan |
| Timeline(s) | On The Same Page | Customer Service | Customer Relationship Management (CRM) | Scope |
| Collaborate | Workflow | MARKETING BINGO (free square) | Drill Down | Wow Factor |
| End to end | Results / Result-Driven | Phase | Automated | Prototype |
| Intellectual Property | Call to Action | Opportunity | Proactive | Portfolio |
| Performance | Promotion | Deliverable[s] | Segment | Customer Centric |
| Time to Market | Gap Analysis | Portfolio | Downsize | Drink the Kool-Aid |
| Synergy / Synergies | B2B | MARKETING BINGO (free square) | Benchmark | On The Same Page |
| Engage | Expectations | Wow Factor | Revisit | Phase |
| Metrics | Scope | Results / Result-Driven | Drill Down | Followup |