| Segment | Relevance | Grow | Value Add[ed] | Experiences |
| Robust | Innovation / Innovated | Streamline | First to market | E-tailers |
| Technologies | Expectations | MARKETING BINGO (free square) | Braindump | Convergent |
| Niche[s] | Focused | Milestone | Cross Sell | Bandwidth |
| Integration | Impactful | Proactive | Objectives | Performance |
| Benchmark | Deliverable[s] | Wow Factor | Empower[ment] | Drink the Kool-Aid |
| Ramp Up | E-business | Burn rate | Lead The Field / Occupy The Field | Out Source |
| Targeted | Robust | MARKETING BINGO (free square) | Engage | Objectives |
| Partner | Grow | Streamline | Fast Track | Revisit |
| Mindset | Action Item | Followup | Client Focus[ed] | Milestone |