| Business Plan | Scenario[s] | Sales Driven | Assets | Pipeline |
| Retention | Revenue | Landing Page[s] | E-business | E-commerce |
| Traction | Benefit analysis | MARKETING BINGO (free square) | Bandwidth | Timeline(s) |
| Promotion | Service Oriented | Portfolio | Aggregate | Value Add[ed] |
| Integration | Niche[s] | Segment | Ramp Up | Benchmark |
| Drink the Kool-Aid | Results / Result-Driven | Promotion | Portfolio | Fast Track |
| Sales Driven | Return on Investment (ROI) | Prototype | Measurement | Bottom up |
| Retention | Application Service Provider (ASP) | MARKETING BINGO (free square) | Growth | Wow Factor |
| Proactive | Automated | Cross Sell | Workflow | Customer Service |
| Timeline(s) | B2B | Grow | Business Plan | Best Practice |