| Customer Centric | Call to Action | Paradigm | Low-Hanging Fruit | Google Juice |
| Technologies | Performance | Milestone | Phase | Cross Sell |
| Expectations | Streamline | MARKETING BINGO (free square) | Lead The Field / Occupy The Field | Aggregate |
| Vertical Market | Viral | Value Add[ed] | Followup | Flexibility |
| Application Service Provider (ASP) | Moving/Going Forward | Strategize | Out Source | Drill Down |
| Empower[ment] | Back-end | Burn rate | Collaborate | Best Practice |
| ETA | Niche[s] | Objectives | Prototype | Action Item |
| Assets | Control Group | MARKETING BINGO (free square) | Run the Numbers | Service Oriented |
| Results / Result-Driven | Promotion | Optimization | Conversion | Off-line |
| Portfolio | Engage | Lead The Field / Occupy The Field | Benchmark | Landing Page[s] |