| Benefit analysis | Demographic | Solution(s) | Technologies | Success |
| Run the Numbers | Braindump | Results / Result-Driven | Prototype | Out Source |
| Experiences | Customer Oriented | MARKETING BINGO (free square) | Brand[ing] | Buzz |
| Followup | Win-win | Bottom Line | Optimization | Facilitate |
| Assets | Phase | Impactful | Bottom up | Emergent |
| End to end | Perspective | Value Add[ed] | Sales Driven | Downsize |
| Lead The Field / Occupy The Field | First to market | No-Brainer | Grow | Best Practice |
| Deadlines | Control Group | MARKETING BINGO (free square) | Mindset | B2B |
| Streamline | Leverage | Market Leader | Pipeline | Scenario[s] |
| Opportunity | Google Juice | Viral | Bandwidth | Robust |