| Segment | Streamline | Up-Sell | Empower[ment] | Cross Sell |
| Portfolio | Synergy / Synergies | Partner | Gap Analysis | Mind Share |
| Grow | Measurement | MARKETING BINGO (free square) | Buzz | Google Juice |
| Followup | Proactive | Customer Service | Collaborate | Focused |
| Time to Market | E-commerce | Goal[s] | Flexibility | Ball Park |
| Personalization | Run the Numbers | Best of Breed | Demographic | Target Audience |
| Mind Share | First to market | Sales Driven | Application Service Provider (ASP) | Profit[ability] |
| Deadlines | High-Level | MARKETING BINGO (free square) | Downsize | Business Plan |
| Integration | Experiences | Workflow | Strategic | Expectations |
| Prototype | Revisit | Retention | Patent | Drill Down |