| Measurement | Segment | Relevance | Performance | Paradigm |
| Value Add[ed] | Patent | Strategic | Focused | B2B |
| Gap Analysis | Ball Park | MARKETING BINGO (free square) | ETA | Technologies |
| High-Level | No-Brainer | Followup | Braindump | Strategize |
| Client Focus[ed] | Facilitate | E-tailers | Expectations | E-business |
| Scope | Run the Numbers | Customer Oriented | Service Oriented | No-Brainer |
| Strategize | Low-Hanging Fruit | Milestone | Market Leader | Integration |
| Moving/Going Forward | Engage | MARKETING BINGO (free square) | Perspective | Viral |
| Facilitate | Sales Driven | Off-line | Opportunity | Touch Base |
| Best of Breed | Timeline(s) | Leverage | Benchmark | Technologies |