| Revenue | Technologies | Vertical Market | Bandwidth | Leverage |
| Lead The Field / Occupy The Field | Mind Share | Synergy / Synergies | Service Oriented | Promotion |
| Prioritized | Real-Time | MARKETING BINGO (free square) | Relevance | Mindset |
| Customer Service | End to end | Off-line | Drink the Kool-Aid | Metrics |
| Objectives | Niche[s] | Profit[ability] | Viral | Touch Base |
| Bottom Line | Customer Oriented | Return on Investment (ROI) | Expectations | Results / Result-Driven |
| Proactive | Profit[ability] | Real-Time | End to end | Bottom up |
| Conversion | Technologies | MARKETING BINGO (free square) | Facilitate | Integration |
| Ramp Up | Growth | Run the Numbers | Win-win | Partner |
| A-B Testing | ETA | Pushback | Call to Action | Landing Page[s] |