| Retention | Ramp Up | Run the Numbers | Burn rate | Search Engine Optimization |
| Win-win | Collaborate | Buzz | Benchmark | Lead The Field / Occupy The Field |
| Scenario[s] | Customer Service | MARKETING BINGO (free square) | Performance | Timeline(s) |
| Action Item | Segment | Experiences | E-tailers | Time to Market |
| Measurement | Engage | Scope | Strategic | Pushback |
| Milestone | Experiences | Focused | Run the Numbers | Technologies |
| Performance | Proactive | ETA | Brand[ing] | Customer Relationship Management (CRM) |
| Solution(s) | Aggregate | MARKETING BINGO (free square) | Measurement | Dynamic |
| Ramp Up | Touch Base | Acquisition | Low-Hanging Fruit | Benchmark |
| Service Oriented | Call to Action | B2B | Restructuring | Leverage |