| Customer Relationship Management (CRM) | Promotion | Due dilligence | Real-Time | Downsize |
| Pipeline | Facilitate | Metrics | No-Brainer | Market Leader |
| Acquisition | Restructuring | MARKETING BINGO (free square) | Best of Breed | Action Item |
| Focused | Gap Analysis | Streamline | Impactful | Strategic |
| Retention | Empower[ment] | Pushback | Customer Service | Bandwidth |
| Application Service Provider (ASP) | Best of Breed | ETA | End to end | Empower[ment] |
| Workflow | Objectives | Facilitate | Engage | Performance |
| Customer Relationship Management (CRM) | B2B | MARKETING BINGO (free square) | Deliverable[s] | Action Item |
| Time to Market | Traction | Grow | Profit[ability] | Timeline(s) |
| Dynamic | Flexibility | No-Brainer | A-B Testing | Pushback |