| Aggregate | Braindump | Performance | Best of Breed | First to market |
| Drink the Kool-Aid | Low-Hanging Fruit | Due dilligence | Pushback | Segment |
| Landing Page[s] | No-Brainer | MARKETING BINGO (free square) | Streamline | Win-win |
| Collaborate | Mindset | Mind Share | Touch Base | E-tailers |
| Market Leader | Portfolio | Customer Oriented | Time to Market | Paradigm |
| Partner | Grow | Empower[ment] | Solution(s) | Ramp Up |
| Return on Investment (ROI) | Drill Down | Impactful | Best of Breed | Deadlines |
| Customer Oriented | Profit[ability] | MARKETING BINGO (free square) | Landing Page[s] | Mindset |
| Targeted | Followup | Viral | On The Same Page | Back-end |
| Personalization | Metrics | Prioritized | Client Focus[ed] | Business Plan |