| Off-line | Up-Sell | Measurement | Flexibility | Customer Oriented |
| Focused | Out Source | Followup | Milestone | Drill Down |
| Revenue | Bottom Line | MARKETING BINGO (free square) | End to end | Win-win |
| E-tailers | Convergent | Collaborate | Robust | Market Leader |
| Client Focus[ed] | Relevance | Scenario[s] | E-commerce | High-Level |
| Drink the Kool-Aid | Patent | Bottom up | Collaborate | Control Group |
| Facilitate | Back-end | E-commerce | Run the Numbers | Milestone |
| Low-Hanging Fruit | End to end | MARKETING BINGO (free square) | Win-win | Client Focus[ed] |
| Success | Action Item | Ball Park | Fast Track | Timeline(s) |
| Phase | Performance | Niche[s] | Benchmark | Business Plan |