| Win-win | Sales Driven | Business Plan | Emergent | Robust |
| Dynamic | Prioritized | Benchmark | Return on Investment (ROI) | Deadlines |
| Scenario[s] | Workflow | MARKETING BINGO (free square) | Niche[s] | Partner |
| Goal[s] | Proactive | E-tailers | First to market | Ball Park |
| Flexibility | Mind Share | Performance | Lead The Field / Occupy The Field | Targeted |
| Technologies | E-tailers | Targeted | Goal[s] | Downsize |
| Customer Relationship Management (CRM) | Deadlines | Experiences | Emergent | Bottom Line |
| Search Engine Optimization | Service Oriented | MARKETING BINGO (free square) | Promotion | Scope |
| Demographic | Vertical Market | Grow | Assets | Customer Service |
| Big Picture | Success | Call to Action | Mind Share | Monetize |