| Targeted | Mind Share | Personalization | Conversion | Downsize |
| Search Engine Optimization | Ball Park | Business Plan | Grow | Convergent |
| Best of Breed | Aggregate | MARKETING BINGO (free square) | Results / Result-Driven | Prototype |
| Fast Track | Scenario[s] | Goal[s] | Touch Base | Viral |
| Pushback | Application Service Provider (ASP) | Buzz | Win-win | Burn rate |
| E-commerce | Google Juice | On The Same Page | Retention | Landing Page[s] |
| Prioritized | Bottom up | Moving/Going Forward | Milestone | Buzz |
| Service Oriented | Lead The Field / Occupy The Field | MARKETING BINGO (free square) | Up-Sell | Patent |
| Proactive | Return on Investment (ROI) | Profit[ability] | Portfolio | Bandwidth |
| Real-Time | Followup | Segment | Low-Hanging Fruit | Sales Driven |