| Lead The Field / Occupy The Field | Timeline(s) | Eyeballs | Growth | Facilitate |
| Portfolio | Ramp Up | Google Juice | Touch Base | Call to Action |
| Business Plan | Strategize | MARKETING BINGO (free square) | Robust | Empower[ment] |
| Brand[ing] | Niche[s] | Landing Page[s] | Assets | Burn rate |
| On The Same Page | Results / Result-Driven | Dynamic | Application Service Provider (ASP) | Control Group |
| Low-Hanging Fruit | Time to Market | Pipeline | Portfolio | Acquisition |
| Bottom Line | Real-Time | Flexibility | Timeline(s) | Ball Park |
| Engage | Followup | MARKETING BINGO (free square) | Landing Page[s] | Win-win |
| Deliverable[s] | Google Juice | Benefit analysis | Off-line | Intellectual Property |
| Ramp Up | Revisit | Call to Action | Performance | Touch Base |