| Real-Time | Back-end | Integration | Proactive | Phase |
| Low-Hanging Fruit | Benchmark | Facilitate | Fast Track | Off-line |
| Measurement | Flexibility | MARKETING BINGO (free square) | Out Source | Intellectual Property |
| E-business | Followup | Revenue | Application Service Provider (ASP) | Mindset |
| End to end | Metrics | No-Brainer | Optimization | Time to Market |
| Synergy / Synergies | Performance | Moving/Going Forward | Focused | Dynamic |
| Aggregate | Business Plan | Service Oriented | Braindump | Scenario[s] |
| Targeted | Return on Investment (ROI) | MARKETING BINGO (free square) | Scope | Application Service Provider (ASP) |
| Prioritized | Prototype | Up-Sell | Niche[s] | Strategic |
| Bottom up | Deadlines | Conversion | Intellectual Property | Fast Track |