| Convergent | Strategize | Out Source | Strategic | Dynamic |
| Customer Service | Customer Relationship Management (CRM) | Timeline(s) | Low-Hanging Fruit | Bandwidth |
| Assets | Run the Numbers | MARKETING BINGO (free square) | Customer Centric | Gap Analysis |
| Pipeline | Results / Result-Driven | Optimization | Opportunity | Customer Oriented |
| Experiences | Targeted | Metrics | Lead The Field / Occupy The Field | Scope |
| End to end | Flexibility | Segment | Brand[ing] | Search Engine Optimization |
| Up-Sell | Paradigm | Opportunity | Call to Action | Revisit |
| Monetize | Deliverable[s] | MARKETING BINGO (free square) | Technologies | Strategic |
| Conversion | Landing Page[s] | Niche[s] | Customer Service | Customer Relationship Management (CRM) |
| Engage | Return on Investment (ROI) | Customer Centric | Assets | Eyeballs |