| Bottom up | Promotion | Workflow | Conversion | B2B |
| Return on Investment (ROI) | Best Practice | Followup | Automated | Customer Oriented |
| Niche[s] | Revenue | MARKETING BINGO (free square) | End to end | Synergy / Synergies |
| Burn rate | E-tailers | Streamline | Segment | Technologies |
| Assets | Customer Relationship Management (CRM) | Big Picture | Revisit | Brand[ing] |
| Strategic | Results / Result-Driven | Demographic | Conversion | Sales Driven |
| Scenario[s] | Time to Market | Goal[s] | Phase | Pushback |
| Big Picture | Market Leader | MARKETING BINGO (free square) | Followup | Deadlines |
| Touch Base | Solution(s) | Impactful | Revisit | Aggregate |
| Mind Share | Customer Oriented | Viral | Technologies | Intellectual Property |