| Customer Oriented | Strategic | End to end | Streamline | Call to Action |
| First to market | Win-win | Due dilligence | Flexibility | Automated |
| Deadlines | Promotion | MARKETING BINGO (free square) | Bottom up | Business Plan |
| Strategize | Performance | Pipeline | Burn rate | Run the Numbers |
| E-business | Gap Analysis | Deliverable[s] | Scenario[s] | Focused |
| Expectations | Retention | High-Level | Ramp Up | Strategize |
| Prototype | Gap Analysis | Metrics | Niche[s] | Market Leader |
| Collaborate | Technologies | MARKETING BINGO (free square) | Customer Service | Google Juice |
| Bottom Line | Lead The Field / Occupy The Field | Search Engine Optimization | B2B | Prioritized |
| Intellectual Property | Emergent | Business Plan | E-tailers | Braindump |