| Strategize | Ball Park | Sales Driven | Leverage | Value Add[ed] |
| Lead The Field / Occupy The Field | Mindset | Goal[s] | Revenue | Expectations |
| Eyeballs | Intellectual Property | MARKETING BINGO (free square) | Engage | ETA |
| One to one | Relevance | Automated | Opportunity | Drill Down |
| Dynamic | Empower[ment] | Wow Factor | Fast Track | Followup |
| Application Service Provider (ASP) | Revenue | One to one | Collaborate | B2B |
| E-tailers | Big Picture | Results / Result-Driven | Measurement | Metrics |
| Promotion | E-commerce | MARKETING BINGO (free square) | Empower[ment] | Patent |
| Return on Investment (ROI) | Drink the Kool-Aid | Engage | Touch Base | Drill Down |
| Call to Action | Retention | Ball Park | No-Brainer | Business Plan |