| Phase | Goal[s] | Bottom up | Client Focus[ed] | E-business |
| Sales Driven | Innovation / Innovated | Convergent | Scenario[s] | Call to Action |
| Viral | Pipeline | MARKETING BINGO (free square) | Facilitate | Grow |
| Expectations | Braindump | Optimization | Back-end | Emergent |
| Performance | Demographic | Solution(s) | E-commerce | Focused |
| Customer Relationship Management (CRM) | Partner | Acquisition | E-commerce | Braindump |
| Innovation / Innovated | Value Add[ed] | High-Level | End to end | Time to Market |
| Profit[ability] | Personalization | MARKETING BINGO (free square) | Touch Base | Burn rate |
| Run the Numbers | Low-Hanging Fruit | Timeline(s) | Expectations | Deadlines |
| On The Same Page | Facilitate | Streamline | Results / Result-Driven | Revenue |