| No-Brainer | Automated | Lead The Field / Occupy The Field | ETA | Pipeline |
| Ball Park | Out Source | Big Picture | Impactful | Brand[ing] |
| B2B | Customer Service | MARKETING BINGO (free square) | Off-line | Robust |
| Acquisition | Target Audience | Experiences | Action Item | Gap Analysis |
| Promotion | Benefit analysis | Measurement | Scenario[s] | Paradigm |
| Objectives | Optimization | Low-Hanging Fruit | Mindset | Proactive |
| Revenue | Integration | Business Plan | Big Picture | Moving/Going Forward |
| Best of Breed | Focused | MARKETING BINGO (free square) | Engage | Bottom up |
| Mind Share | Drill Down | Niche[s] | Facilitate | Return on Investment (ROI) |
| Fast Track | E-tailers | Prototype | Aggregate | B2B |