| One to one | Scenario[s] | Return on Investment (ROI) | Burn rate | Control Group |
| Bottom up | High-Level | Intellectual Property | Success | Action Item |
| Business Plan | Bottom Line | MARKETING BINGO (free square) | Perspective | Monetize |
| Time to Market | Mind Share | Solution(s) | Drink the Kool-Aid | Collaborate |
| Service Oriented | Call to Action | Real-Time | Timeline(s) | Measurement |
| A-B Testing | Drill Down | Revenue | Return on Investment (ROI) | Acquisition |
| Proactive | Up-Sell | Google Juice | Focused | Mind Share |
| Paradigm | Relevance | MARKETING BINGO (free square) | Partner | Niche[s] |
| Traction | Demographic | Restructuring | Collaborate | Dynamic |
| Application Service Provider (ASP) | End to end | Back-end | Promotion | One to one |