| Lead The Field / Occupy The Field | Return on Investment (ROI) | Upside | Streamline | Low-Hanging Fruit |
| Off-line | Conversion | Vertical Market | Empower[ment] | Segment |
| Aggregate | ETA | MARKETING BINGO (free square) | Win-win | Scenario[s] |
| Big Picture | Metrics | Innovation / Innovated | Grow | Solution(s) |
| Landing Page[s] | Targeted | Best Practice | Niche[s] | Customer Relationship Management (CRM) |
| No-Brainer | Monetize | Paradigm | Traction | Grow |
| Big Picture | Prototype | Convergent | Acquisition | Service Oriented |
| Personalization | Market Leader | MARKETING BINGO (free square) | Customer Oriented | Innovation / Innovated |
| Prioritized | Phase | Due dilligence | Collaborate | Targeted |
| Mind Share | Run the Numbers | Automated | Touch Base | On The Same Page |