| Dynamic | Profit[ability] | One to one | Target Audience | On The Same Page |
| Intellectual Property | Monetize | Mind Share | Touch Base | Best Practice |
| Brand[ing] | Run the Numbers | MARKETING BINGO (free square) | Real-Time | Google Juice |
| Out Source | Downsize | Action Item | Customer Service | Up-Sell |
| Technologies | Ball Park | Personalization | Impactful | End to end |
| On The Same Page | Buzz | Strategize | Action Item | High-Level |
| Due dilligence | Robust | Targeted | One to one | Up-Sell |
| Real-Time | Revisit | MARKETING BINGO (free square) | Collaborate | Partner |
| Paradigm | Downsize | End to end | E-business | Fast Track |
| Performance | Customer Service | Deadlines | Acquisition | ETA |