| Focused | First to market | Big Picture | Collaborate | Integration |
| Target Audience | Grow | Automated | Restructuring | Win-win |
| Milestone | End to end | MARKETING BINGO (free square) | Moving/Going Forward | Strategize |
| Synergy / Synergies | Search Engine Optimization | Results / Result-Driven | Objectives | Conversion |
| Ball Park | Bottom up | Due dilligence | Experiences | Google Juice |
| Measurement | On The Same Page | Demographic | No-Brainer | Action Item |
| Flexibility | Viral | Facilitate | Out Source | Eyeballs |
| Followup | Value Add[ed] | MARKETING BINGO (free square) | Performance | Customer Oriented |
| Innovation / Innovated | Emergent | Conversion | High-Level | Strategize |
| Monetize | Pushback | Perspective | Gap Analysis | Experiences |