| Retention | Solution(s) | Viral | Value Add[ed] | Focused |
| Drill Down | Objectives | Off-line | Touch Base | Mind Share |
| Run the Numbers | Segment | MARKETING BINGO (free square) | One to one | Customer Centric |
| Business Plan | Strategize | Time to Market | Out Source | Goal[s] |
| Collaborate | Relevance | Profit[ability] | Revenue | Optimization |
| Braindump | Technologies | Measurement | Search Engine Optimization | Buzz |
| Targeted | Flexibility | Promotion | Service Oriented | Scenario[s] |
| Pipeline | No-Brainer | MARKETING BINGO (free square) | Bottom up | Customer Relationship Management (CRM) |
| Sales Driven | Streamline | Viral | Robust | Google Juice |
| Traction | Drill Down | Revenue | Best of Breed | Application Service Provider (ASP) |