| Market Leader | Search Engine Optimization | Robust | Drill Down | Niche[s] |
| Scope | Monetize | Conversion | Moving/Going Forward | Up-Sell |
| Prioritized | Leverage | MARKETING BINGO (free square) | Convergent | Revenue |
| Sales Driven | Aggregate | Client Focus[ed] | Big Picture | Off-line |
| Dynamic | Expectations | Segment | Braindump | High-Level |
| Relevance | Assets | Expectations | Gap Analysis | Best Practice |
| Convergent | E-commerce | Service Oriented | Conversion | Buzz |
| Pipeline | Streamline | MARKETING BINGO (free square) | Partner | Intellectual Property |
| Target Audience | Perspective | Time to Market | Integration | Results / Result-Driven |
| Control Group | Burn rate | Braindump | Acquisition | Pushback |