| Customer Centric | Engage | Viral | Best Practice | Market Leader |
| Business Plan | Customer Service | Touch Base | Fast Track | Paradigm |
| Strategize | Niche[s] | MARKETING BINGO (free square) | Relevance | Ball Park |
| Personalization | Performance | Wow Factor | Experiences | Revenue |
| Call to Action | Revisit | Control Group | Facilitate | One to one |
| Scenario[s] | Emergent | Restructuring | Ramp Up | Scope |
| Upside | Personalization | Traction | First to market | Burn rate |
| Real-Time | Strategize | MARKETING BINGO (free square) | Deliverable[s] | On The Same Page |
| Win-win | Off-line | Out Source | Braindump | Automated |
| Robust | Facilitate | Empower[ment] | Prototype | Mindset |