| Milestone | Customer Oriented | Segment | Client Focus[ed] | Demographic |
| Strategic | Touch Base | Proactive | E-commerce | Integration |
| Profit[ability] | Conversion | MARKETING BINGO (free square) | High-Level | Downsize |
| Perspective | Technologies | On The Same Page | Burn rate | Bottom Line |
| B2B | Deadlines | Retention | Drink the Kool-Aid | Eyeballs |
| Action Item | Fast Track | Measurement | Perspective | Off-line |
| Win-win | Results / Result-Driven | Prototype | First to market | Strategic |
| Pushback | Success | MARKETING BINGO (free square) | Braindump | Ramp Up |
| E-business | Bandwidth | Timeline(s) | Promotion | Innovation / Innovated |
| Mind Share | Bottom Line | Focused | Gap Analysis | Eyeballs |