| Customer Service | Customer Oriented | No-Brainer | Automated | Metrics |
| Expectations | One to one | First to market | Bandwidth | Gap Analysis |
| Search Engine Optimization | Eyeballs | MARKETING BINGO (free square) | Scenario[s] | Paradigm |
| Vertical Market | Best of Breed | Call to Action | Landing Page[s] | Integration |
| Best Practice | E-business | Run the Numbers | Restructuring | Focused |
| Drill Down | Perspective | Relevance | Benefit analysis | Deadlines |
| Customer Oriented | Personalization | Upside | Service Oriented | Prioritized |
| Client Focus[ed] | Win-win | MARKETING BINGO (free square) | Customer Relationship Management (CRM) | Opportunity |
| Success | Aggregate | Proactive | A-B Testing | Objectives |
| Off-line | Eyeballs | Strategic | Growth | Leverage |