| Value Add[ed] | Workflow | Customer Service | ETA | Eyeballs |
| Synergy / Synergies | Intellectual Property | Restructuring | Performance | On The Same Page |
| Customer Centric | Assets | MARKETING BINGO (free square) | First to market | Sales Driven |
| Drill Down | Opportunity | Moving/Going Forward | Up-Sell | Scope |
| Results / Result-Driven | Best Practice | Robust | Cross Sell | Ball Park |
| Search Engine Optimization | Portfolio | Deadlines | Run the Numbers | Streamline |
| Market Leader | Flexibility | B2B | Objectives | Pipeline |
| Performance | Traction | MARKETING BINGO (free square) | Opportunity | Eyeballs |
| Drill Down | Google Juice | Phase | Real-Time | Results / Result-Driven |
| Return on Investment (ROI) | Paradigm | Service Oriented | Landing Page[s] | Grow |