| Facilitate | Real-Time | Big Picture | Viral | Retention |
| Optimization | Assets | Emergent | Revisit | Run the Numbers |
| Due dilligence | Synergy / Synergies | MARKETING BINGO (free square) | Timeline(s) | Action Item |
| Drill Down | Low-Hanging Fruit | Cross Sell | Mind Share | Brand[ing] |
| Strategize | Experiences | Best Practice | No-Brainer | Target Audience |
| End to end | Control Group | E-business | Patent | A-B Testing |
| Goal[s] | Convergent | Touch Base | Niche[s] | Target Audience |
| Benefit analysis | Run the Numbers | MARKETING BINGO (free square) | Bandwidth | Business Plan |
| Targeted | Prioritized | Up-Sell | Landing Page[s] | Customer Centric |
| Retention | Traction | Optimization | Promotion | Time to Market |