| Customer Centric | Milestone | Scope | End to end | Expectations |
| Upside | Bottom up | Control Group | Phase | Integration |
| Search Engine Optimization | Dynamic | MARKETING BINGO (free square) | Time to Market | Synergy / Synergies |
| Value Add[ed] | Goal[s] | Niche[s] | Optimization | Braindump |
| Application Service Provider (ASP) | Real-Time | Prototype | One to one | Benefit analysis |
| Relevance | Opportunity | Impactful | Convergent | Technologies |
| Target Audience | Back-end | Burn rate | Solution(s) | Pipeline |
| Synergy / Synergies | Customer Centric | MARKETING BINGO (free square) | High-Level | Scenario[s] |
| Traction | Strategic | Customer Relationship Management (CRM) | Niche[s] | Acquisition |
| Flexibility | Revenue | Perspective | Wow Factor | Brand[ing] |