| Engage | Collaborate | High-Level | Robust | Brand[ing] |
| End to end | Paradigm | Retention | Strategic | Streamline |
| Bandwidth | Viral | MARKETING BINGO (free square) | Burn rate | Growth |
| Market Leader | Service Oriented | Emergent | Sales Driven | Lead The Field / Occupy The Field |
| Aggregate | Out Source | Niche[s] | ETA | Customer Service |
| Off-line | Automated | Bottom Line | Synergy / Synergies | Real-Time |
| Customer Oriented | Braindump | Traction | Convergent | Results / Result-Driven |
| Upside | Prioritized | MARKETING BINGO (free square) | Relevance | Robust |
| Emergent | Search Engine Optimization | Assets | Customer Service | Streamline |
| Market Leader | E-business | No-Brainer | Strategize | Collaborate |