| Back-end | Strategize | Burn rate | Best of Breed | Timeline(s) |
| High-Level | Downsize | ETA | Opportunity | Restructuring |
| Dynamic | Objectives | MARKETING BINGO (free square) | Customer Oriented | Low-Hanging Fruit |
| Solution(s) | Application Service Provider (ASP) | Aggregate | Flexibility | Focused |
| Impactful | Workflow | Synergy / Synergies | Win-win | Performance |
| Bottom up | Success | Search Engine Optimization | Synergy / Synergies | Impactful |
| Traction | Prototype | Facilitate | Dynamic | Personalization |
| Targeted | Profit[ability] | MARKETING BINGO (free square) | E-tailers | Sales Driven |
| Up-Sell | Benchmark | Portfolio | Performance | Run the Numbers |
| Gap Analysis | Empower[ment] | First to market | High-Level | Benefit analysis |