| Strategize | Partner | Streamline | Fast Track | Monetize |
| Drill Down | Revenue | Moving/Going Forward | Customer Centric | Robust |
| Call to Action | First to market | MARKETING BINGO (free square) | Client Focus[ed] | Eyeballs |
| Gap Analysis | Wow Factor | Due dilligence | Collaborate | Phase |
| Conversion | Big Picture | Customer Service | Scope | Success |
| Search Engine Optimization | Acquisition | Drink the Kool-Aid | Ball Park | Moving/Going Forward |
| Revisit | Results / Result-Driven | Engage | Google Juice | Intellectual Property |
| Landing Page[s] | Leverage | MARKETING BINGO (free square) | Robust | Followup |
| Buzz | Retention | A-B Testing | Empower[ment] | Burn rate |
| Segment | Performance | Impactful | Out Source | Upside |