| Gap Analysis | Pipeline | Robust | Back-end | Time to Market |
| Bottom Line | Brand[ing] | Strategize | Best Practice | Pushback |
| Synergy / Synergies | Control Group | MARKETING BINGO (free square) | Sales Driven | Grow |
| Retention | Success | Patent | Workflow | Perspective |
| Bandwidth | Portfolio | Benefit analysis | Convergent | Revisit |
| Traction | Touch Base | Downsize | Call to Action | Ball Park |
| Retention | Measurement | Relevance | Service Oriented | Portfolio |
| Out Source | Scope | MARKETING BINGO (free square) | Workflow | Value Add[ed] |
| B2B | Sales Driven | Proactive | Engage | Google Juice |
| Gap Analysis | Flexibility | Mindset | Drill Down | On The Same Page |