| E-tailers | Viral | Relevance | Impactful | Engage |
| Benchmark | Best of Breed | Customer Oriented | Touch Base | Traction |
| Scope | Conversion | MARKETING BINGO (free square) | Integration | Customer Relationship Management (CRM) |
| Fast Track | No-Brainer | Paradigm | Business Plan | Convergent |
| E-commerce | Optimization | Best Practice | Low-Hanging Fruit | Dynamic |
| Innovation / Innovated | Performance | Integration | Convergent | Promotion |
| Expectations | Best of Breed | Aggregate | Strategic | Streamline |
| Technologies | Pushback | MARKETING BINGO (free square) | Monetize | Wow Factor |
| E-business | Up-Sell | ETA | Mindset | Flexibility |
| Empower[ment] | Touch Base | Out Source | Retention | Market Leader |