| Prototype | Demographic | Empower[ment] | Success | Objectives |
| Synergy / Synergies | E-commerce | Monetize | Deadlines | Service Oriented |
| E-tailers | Cross Sell | MARKETING BINGO (free square) | Opportunity | Milestone |
| Bandwidth | Assets | Retention | E-business | Intellectual Property |
| Portfolio | Gap Analysis | Performance | Traction | Grow |
| Portfolio | End to end | Back-end | Leverage | Metrics |
| Benchmark | Pipeline | Out Source | Intellectual Property | Bottom up |
| Performance | Synergy / Synergies | MARKETING BINGO (free square) | Segment | Deliverable[s] |
| Up-Sell | E-commerce | Target Audience | On The Same Page | Benefit analysis |
| Cross Sell | Paradigm | Innovation / Innovated | Control Group | Flexibility |