| Low-Hanging Fruit | Braindump | Phase | Paradigm | Due dilligence |
| Fast Track | Integration | Scope | Revisit | Real-Time |
| Viral | Application Service Provider (ASP) | MARKETING BINGO (free square) | Benchmark | Prioritized |
| Patent | Bottom Line | Cross Sell | Customer Service | Wow Factor |
| Goal[s] | Assets | Customer Oriented | Mind Share | Revenue |
| Best Practice | On The Same Page | Milestone | Bottom Line | Expectations |
| E-commerce | Big Picture | Innovation / Innovated | Landing Page[s] | Patent |
| Dynamic | Phase | MARKETING BINGO (free square) | Workflow | Solution(s) |
| Ball Park | Pushback | Return on Investment (ROI) | Collaborate | Scope |
| One to one | Goal[s] | Technologies | Revenue | Best of Breed |