| Win-win | Leverage | Viral | Workflow | Impactful |
| Solution(s) | Customer Oriented | Intellectual Property | Metrics | Action Item |
| Conversion | Brand[ing] | MARKETING BINGO (free square) | Robust | E-business |
| Experiences | Automated | Profit[ability] | Assets | Scenario[s] |
| Demographic | Expectations | On The Same Page | Gap Analysis | Innovation / Innovated |
| Revisit | Control Group | Followup | Sales Driven | Revenue |
| Moving/Going Forward | Growth | Low-Hanging Fruit | Vertical Market | Leverage |
| Focused | Big Picture | MARKETING BINGO (free square) | Partner | Automated |
| Braindump | Demographic | Upside | Strategize | Empower[ment] |
| Impactful | Bottom Line | Robust | E-tailers | Scope |