| Downsize | Return on Investment (ROI) | Timeline(s) | A-B Testing | Action Item |
| Growth | Proactive | Customer Service | Flexibility | Emergent |
| Solution(s) | Gap Analysis | MARKETING BINGO (free square) | Measurement | Benefit analysis |
| Business Plan | Deliverable[s] | Revenue | Target Audience | Niche[s] |
| Expectations | Monetize | Customer Oriented | Google Juice | Control Group |
| Synergy / Synergies | Segment | Search Engine Optimization | Client Focus[ed] | Low-Hanging Fruit |
| Assets | Gap Analysis | Integration | Scope | Empower[ment] |
| Value Add[ed] | Paradigm | MARKETING BINGO (free square) | On The Same Page | Patent |
| Target Audience | Optimization | Impactful | Google Juice | Pipeline |
| Metrics | Aggregate | Mind Share | E-business | Traction |