| Market Leader | Google Juice | Time to Market | Customer Oriented | Metrics |
| Followup | Patent | Out Source | Best Practice | Solution(s) |
| Touch Base | Value Add[ed] | MARKETING BINGO (free square) | Focused | Facilitate |
| Call to Action | Timeline(s) | Emergent | Success | Business Plan |
| Due dilligence | Drink the Kool-Aid | Cross Sell | Technologies | Bandwidth |
| High-Level | Ramp Up | Real-Time | Upside | Customer Centric |
| Results / Result-Driven | Innovation / Innovated | Gap Analysis | Customer Oriented | Grow |
| Benchmark | Up-Sell | MARKETING BINGO (free square) | Expectations | Business Plan |
| Bottom Line | Market Leader | Benefit analysis | Scope | Sales Driven |
| Paradigm | Dynamic | Synergy / Synergies | One to one | Pipeline |