| On The Same Page | Portfolio | End to end | No-Brainer | High-Level |
| Return on Investment (ROI) | Strategic | Business Plan | Customer Centric | Upside |
| Best of Breed | B2B | MARKETING BINGO (free square) | Metrics | Measurement |
| Pushback | Time to Market | Mind Share | Revenue | Niche[s] |
| Viral | Customer Oriented | Optimization | Bandwidth | Google Juice |
| Performance | Results / Result-Driven | Automated | Strategize | Application Service Provider (ASP) |
| Google Juice | Restructuring | Scope | Strategic | Mindset |
| Ball Park | Cross Sell | MARKETING BINGO (free square) | Technologies | Lead The Field / Occupy The Field |
| E-tailers | Bottom up | E-business | Metrics | Assets |
| Bottom Line | Run the Numbers | Monetize | Sales Driven | Drink the Kool-Aid |