| Drill Down | On The Same Page | B2B | Targeted | Retention |
| Patent | Segment | Conversion | Leverage | Call to Action |
| Followup | Search Engine Optimization | MARKETING BINGO (free square) | E-tailers | Portfolio |
| Metrics | Application Service Provider (ASP) | Control Group | Market Leader | Results / Result-Driven |
| Touch Base | Niche[s] | E-business | Revenue | Acquisition |
| Downsize | Low-Hanging Fruit | Time to Market | Milestone | Strategize |
| Integration | Out Source | Customer Oriented | Timeline(s) | Growth |
| Flexibility | Strategic | MARKETING BINGO (free square) | Customer Relationship Management (CRM) | Revisit |
| Vertical Market | Scenario[s] | Due dilligence | ETA | Profit[ability] |
| Opportunity | Google Juice | Control Group | Acquisition | Viral |