| Objectives | Mindset | Revisit | One to one | Return on Investment (ROI) |
| Retention | Aggregate | Prototype | Technologies | Bottom Line |
| Synergy / Synergies | First to market | MARKETING BINGO (free square) | Downsize | Segment |
| Impactful | End to end | Customer Centric | Restructuring | B2B |
| Drink the Kool-Aid | No-Brainer | Monetize | Results / Result-Driven | E-commerce |
| Robust | Revenue | Service Oriented | Sales Driven | Facilitate |
| Mindset | Customer Oriented | Synergy / Synergies | Downsize | Client Focus[ed] |
| Real-Time | Customer Relationship Management (CRM) | MARKETING BINGO (free square) | Application Service Provider (ASP) | Ball Park |
| Google Juice | Retention | Collaborate | Touch Base | Workflow |
| Traction | Value Add[ed] | Relevance | Intellectual Property | Integration |