| Mind Share | Vertical Market | Engage | Prototype | Success |
| Ramp Up | Return on Investment (ROI) | Profit[ability] | Dynamic | Segment |
| Robust | Timeline(s) | MARKETING BINGO (free square) | Traction | Real-Time |
| Bottom up | Bandwidth | Revenue | Personalization | Gap Analysis |
| Time to Market | Wow Factor | Promotion | Customer Relationship Management (CRM) | Monetize |
| Phase | Target Audience | Impactful | Conversion | Demographic |
| Drink the Kool-Aid | One to one | Pipeline | E-business | Revenue |
| Focused | Vertical Market | MARKETING BINGO (free square) | Emergent | Bottom Line |
| Buzz | Relevance | Targeted | Workflow | Success |
| Deadlines | Downsize | Engage | Moving/Going Forward | Bottom up |