| Grow | Partner | One to one | Emergent | Search Engine Optimization |
| Promotion | Back-end | Phase | Engage | Wow Factor |
| Growth | Benefit analysis | MARKETING BINGO (free square) | Ball Park | Acquisition |
| Success | Scenario[s] | Restructuring | Out Source | Due dilligence |
| Optimization | Targeted | Business Plan | Pushback | Followup |
| Scope | Empower[ment] | Demographic | Partner | Opportunity |
| Return on Investment (ROI) | Segment | E-tailers | Sales Driven | Aggregate |
| Big Picture | Scenario[s] | MARKETING BINGO (free square) | Acquisition | Vertical Market |
| Targeted | B2B | Business Plan | Market Leader | Assets |
| Burn rate | Leverage | Viral | Lead The Field / Occupy The Field | Engage |