| Deliverable[s] | Followup | Synergy / Synergies | Bottom Line | Client Focus[ed] |
| Objectives | Experiences | Dynamic | Optimization | Targeted |
| Flexibility | Ball Park | MARKETING BINGO (free square) | Search Engine Optimization | Grow |
| Brand[ing] | B2B | Benefit analysis | Perspective | Benchmark |
| Pushback | Streamline | Due dilligence | High-Level | Braindump |
| Customer Relationship Management (CRM) | Lead The Field / Occupy The Field | Goal[s] | Low-Hanging Fruit | Followup |
| Drink the Kool-Aid | Moving/Going Forward | Market Leader | Deadlines | Return on Investment (ROI) |
| Customer Oriented | Business Plan | MARKETING BINGO (free square) | Dynamic | Timeline(s) |
| Ramp Up | Strategic | Deliverable[s] | Measurement | Scenario[s] |
| Intellectual Property | Perspective | Performance | Brand[ing] | Best of Breed |