| Measurement | Retention | Customer Centric | Run the Numbers | Robust |
| Customer Relationship Management (CRM) | Touch Base | Strategize | Upside | Conversion |
| Relevance | Back-end | MARKETING BINGO (free square) | Win-win | Application Service Provider (ASP) |
| First to market | Braindump | Prototype | Patent | Downsize |
| Facilitate | Milestone | Workflow | Impactful | Technologies |
| Vertical Market | Run the Numbers | Demographic | Return on Investment (ROI) | Partner |
| One to one | Action Item | Customer Oriented | Goal[s] | E-tailers |
| E-commerce | Experiences | MARKETING BINGO (free square) | High-Level | Synergy / Synergies |
| Brand[ing] | Solution(s) | Profit[ability] | Streamline | Off-line |
| End to end | Upside | Client Focus[ed] | Benefit analysis | Objectives |