| Moving/Going Forward | Return on Investment (ROI) | Workflow | Personalization | Relevance |
| First to market | Integration | Facilitate | Wow Factor | Performance |
| Deliverable[s] | Eyeballs | MARKETING BINGO (free square) | Off-line | Best Practice |
| Customer Service | Success | Mind Share | Metrics | High-Level |
| Timeline(s) | Braindump | Innovation / Innovated | Profit[ability] | Solution(s) |
| Milestone | Leverage | Burn rate | Revenue | Opportunity |
| Customer Relationship Management (CRM) | Grow | E-business | Upside | Followup |
| Niche[s] | Sales Driven | MARKETING BINGO (free square) | Eyeballs | Drink the Kool-Aid |
| Pushback | Engage | Optimization | Empower[ment] | Back-end |
| Technologies | Benchmark | Facilitate | Bandwidth | Conversion |