| Up-Sell | Restructuring | E-business | Metrics | Mind Share |
| Bottom Line | Technologies | Upside | Best Practice | Timeline(s) |
| Deliverable[s] | Robust | MARKETING BINGO (free square) | Phase | Focused |
| Collaborate | A-B Testing | Integration | Business Plan | Goal[s] |
| Prototype | Revisit | Leverage | Vertical Market | Targeted |
| Proactive | Optimization | Burn rate | Portfolio | Engage |
| Due dilligence | Vertical Market | Synergy / Synergies | First to market | Paradigm |
| Cross Sell | Integration | MARKETING BINGO (free square) | Strategic | Segment |
| Best Practice | Opportunity | Patent | Partner | Acquisition |
| Action Item | Emergent | Service Oriented | Real-Time | Followup |