| Prototype | Results / Result-Driven | Market Leader | Touch Base | Growth |
| Return on Investment (ROI) | Downsize | Traction | Eyeballs | Benefit analysis |
| Expectations | Flexibility | MARKETING BINGO (free square) | Wow Factor | Portfolio |
| Emergent | Brand[ing] | Value Add[ed] | Vertical Market | Patent |
| Grow | Revisit | Win-win | Buzz | Mind Share |
| One to one | Service Oriented | Focused | Big Picture | Win-win |
| On The Same Page | Revenue | Mind Share | Followup | Search Engine Optimization |
| No-Brainer | Robust | MARKETING BINGO (free square) | Bottom up | Ramp Up |
| Results / Result-Driven | Strategic | Time to Market | Back-end | Moving/Going Forward |
| Control Group | Drill Down | Due dilligence | Promotion | Solution(s) |