| A-B Testing | Expectations | E-commerce | Retention | Drill Down |
| Opportunity | Portfolio | Moving/Going Forward | Profit[ability] | Up-Sell |
| Personalization | Segment | MARKETING BINGO (free square) | Prototype | Touch Base |
| Deliverable[s] | Scope | Viral | Eyeballs | Best Practice |
| Acquisition | Synergy / Synergies | Niche[s] | ETA | Big Picture |
| Technologies | E-commerce | Partner | Run the Numbers | Benchmark |
| Automated | Real-Time | Integration | Leverage | Restructuring |
| Bottom Line | Streamline | MARKETING BINGO (free square) | Back-end | Business Plan |
| Return on Investment (ROI) | Collaborate | Big Picture | Action Item | Flexibility |
| First to market | Landing Page[s] | Search Engine Optimization | Service Oriented | Solution(s) |