| Technologies | Business Plan | Intellectual Property | Bottom Line | Bandwidth |
| A-B Testing | Objectives | Acquisition | Touch Base | Phase |
| Workflow | Prioritized | MARKETING BINGO (free square) | Milestone | Call to Action |
| Focused | Lead The Field / Occupy The Field | Dynamic | Buzz | Growth |
| Customer Centric | No-Brainer | Followup | Monetize | Real-Time |
| Control Group | Up-Sell | Fast Track | Convergent | Google Juice |
| Touch Base | E-commerce | High-Level | Benefit analysis | Call to Action |
| Big Picture | Automated | MARKETING BINGO (free square) | Targeted | Partner |
| Sales Driven | Streamline | Success | First to market | Objectives |
| Burn rate | Due dilligence | Performance | Return on Investment (ROI) | Value Add[ed] |