| Customer Service | Viral | Revenue | Workflow | Sales Driven |
| Win-win | Pipeline | Segment | Pushback | Expectations |
| Traction | Bottom Line | MARKETING BINGO (free square) | Engage | B2B |
| Prioritized | Best of Breed | Client Focus[ed] | Emergent | Dynamic |
| Landing Page[s] | Touch Base | Innovation / Innovated | Strategize | First to market |
| Flexibility | Restructuring | Robust | Aggregate | Acquisition |
| Cross Sell | Profit[ability] | Scope | Growth | Business Plan |
| Pushback | Strategic | MARKETING BINGO (free square) | Expectations | Integration |
| Personalization | One to one | Customer Relationship Management (CRM) | Patent | Optimization |
| Service Oriented | Automated | Monetize | Drink the Kool-Aid | E-business |