| Empower[ment] | Collaborate | Benefit analysis | Bottom up | Mind Share |
| End to end | Objectives | Strategic | Market Leader | Value Add[ed] |
| Intellectual Property | Automated | MARKETING BINGO (free square) | Brand[ing] | Up-Sell |
| One to one | Perspective | Milestone | Viral | Upside |
| Target Audience | Facilitate | Streamline | Client Focus[ed] | Time to Market |
| Business Plan | ETA | Viral | Conversion | First to market |
| Cross Sell | Leverage | Goal[s] | Best Practice | Niche[s] |
| Call to Action | Acquisition | MARKETING BINGO (free square) | Buzz | Targeted |
| Pushback | Restructuring | Gap Analysis | Return on Investment (ROI) | Portfolio |
| Ball Park | Off-line | Wow Factor | Milestone | Monetize |