| Braindump | Gap Analysis | Objectives | Robust | ETA |
| Pushback | Real-Time | Sales Driven | Collaborate | Monetize |
| Cross Sell | Workflow | MARKETING BINGO (free square) | Drink the Kool-Aid | Application Service Provider (ASP) |
| Prototype | Niche[s] | A-B Testing | Bottom up | Brand[ing] |
| Personalization | Bottom Line | Focused | Best of Breed | Lead The Field / Occupy The Field |
| Low-Hanging Fruit | Goal[s] | Assets | Deadlines | Robust |
| E-tailers | Portfolio | Pipeline | Pushback | Eyeballs |
| Upside | Collaborate | MARKETING BINGO (free square) | Technologies | Relevance |
| Integration | Targeted | Grow | Best Practice | On The Same Page |
| Target Audience | Solution(s) | Proactive | Fast Track | Automated |