| Prioritized | Personalization | Opportunity | Return on Investment (ROI) | Empower[ment] |
| Perspective | Automated | Low-Hanging Fruit | Patent | Fast Track |
| Benefit analysis | Action Item | MARKETING BINGO (free square) | Real-Time | High-Level |
| Customer Centric | Revenue | Collaborate | Paradigm | Pipeline |
| Leverage | Success | Big Picture | Dynamic | Landing Page[s] |
| E-business | Business Plan | First to market | Emergent | Run the Numbers |
| Market Leader | Eyeballs | Customer Centric | Acquisition | A-B Testing |
| Perspective | Relevance | MARKETING BINGO (free square) | Prototype | End to end |
| Partner | Time to Market | Streamline | Call to Action | Dynamic |
| Client Focus[ed] | Innovation / Innovated | Objectives | Experiences | Deadlines |