| Empower[ment] | Expectations | Google Juice | Return on Investment (ROI) | Perspective |
| Revenue | Niche[s] | Mindset | Burn rate | Partner |
| Strategic | Up-Sell | MARKETING BINGO (free square) | No-Brainer | Promotion |
| Target Audience | Time to Market | Customer Oriented | Search Engine Optimization | Optimization |
| Demographic | Followup | Moving/Going Forward | Goal[s] | E-tailers |
| Customer Relationship Management (CRM) | Growth | Pushback | Paradigm | Traction |
| Control Group | Mindset | Experiences | High-Level | On The Same Page |
| Measurement | Performance | MARKETING BINGO (free square) | Benchmark | Segment |
| Acquisition | Return on Investment (ROI) | Timeline(s) | Intellectual Property | Followup |
| Ball Park | Burn rate | Customer Centric | Landing Page[s] | Integration |