| Braindump | B2B | Benchmark | Benefit analysis | Service Oriented |
| Upside | Empower[ment] | Synergy / Synergies | Burn rate | Milestone |
| Control Group | Brand[ing] | MARKETING BINGO (free square) | Off-line | Monetize |
| Google Juice | Segment | Value Add[ed] | Emergent | Customer Service |
| Experiences | Technologies | Gap Analysis | Wow Factor | Customer Relationship Management (CRM) |
| No-Brainer | Measurement | Profit[ability] | Brand[ing] | Touch Base |
| Optimization | First to market | Best Practice | Low-Hanging Fruit | Opportunity |
| Emergent | Ball Park | MARKETING BINGO (free square) | Convergent | Phase |
| Scenario[s] | Value Add[ed] | Target Audience | Big Picture | On The Same Page |
| Downsize | Impactful | Buzz | Solution(s) | E-tailers |