| Drink the Kool-Aid | Burn rate | Scope | E-commerce | E-business |
| Success | Prototype | Downsize | Patent | Monetize |
| Benefit analysis | Big Picture | MARKETING BINGO (free square) | Fast Track | Lead The Field / Occupy The Field |
| Ramp Up | Low-Hanging Fruit | Objectives | Best Practice | Prioritized |
| Customer Oriented | Metrics | Conversion | One to one | Integration |
| Proactive | Revenue | One to one | Pushback | Cross Sell |
| Bottom up | Moving/Going Forward | Goal[s] | Empower[ment] | Convergent |
| Relevance | Scenario[s] | MARKETING BINGO (free square) | Action Item | Solution(s) |
| E-tailers | Partner | Integration | Drink the Kool-Aid | Google Juice |
| Demographic | Flexibility | Segment | Best of Breed | Low-Hanging Fruit |