| Mindset | Personalization | Innovation / Innovated | Synergy / Synergies | Client Focus[ed] |
| Low-Hanging Fruit | Pipeline | Eyeballs | Relevance | Business Plan |
| Market Leader | Automated | MARKETING BINGO (free square) | Wow Factor | Results / Result-Driven |
| Monetize | Growth | Success | Cross Sell | Paradigm |
| Milestone | Drill Down | Optimization | Convergent | Conversion |
| Success | Bottom Line | Low-Hanging Fruit | Facilitate | Prioritized |
| Ball Park | On The Same Page | Timeline(s) | Followup | Application Service Provider (ASP) |
| Control Group | Touch Base | MARKETING BINGO (free square) | Expectations | Growth |
| Customer Centric | Time to Market | Relevance | Customer Service | Demographic |
| Traction | Strategic | Aggregate | Optimization | Metrics |