| Search Engine Optimization | A-B Testing | Opportunity | Workflow | Leverage |
| Google Juice | Convergent | Goal[s] | Promotion | Service Oriented |
| Vertical Market | Paradigm | MARKETING BINGO (free square) | Portfolio | Measurement |
| Profit[ability] | Milestone | Upside | On The Same Page | Impactful |
| Traction | Drill Down | Up-Sell | Gap Analysis | Time to Market |
| Traction | Drink the Kool-Aid | Win-win | Scope | Facilitate |
| Followup | Phase | Benchmark | Value Add[ed] | Prototype |
| Focused | Retention | MARKETING BINGO (free square) | Client Focus[ed] | Search Engine Optimization |
| Vertical Market | Best of Breed | Niche[s] | Strategize | Out Source |
| Buzz | Conversion | Strategic | Timeline(s) | High-Level |