| Opportunity | Experiences | Flexibility | Buzz | Touch Base |
| Deliverable[s] | Best Practice | Acquisition | Burn rate | Demographic |
| Collaborate | Traction | MARKETING BINGO (free square) | Sales Driven | Synergy / Synergies |
| A-B Testing | Convergent | Best of Breed | Bottom Line | Patent |
| E-business | Performance | Due dilligence | Fast Track | Application Service Provider (ASP) |
| Phase | Expectations | Scenario[s] | Profit[ability] | Robust |
| On The Same Page | Sales Driven | Bottom up | Relevance | Low-Hanging Fruit |
| Value Add[ed] | Optimization | MARKETING BINGO (free square) | Vertical Market | Opportunity |
| Engage | Acquisition | Facilitate | Return on Investment (ROI) | Paradigm |
| Impactful | Flexibility | Revisit | One to one | Streamline |