| Strategic | Burn rate | Control Group | Deadlines | Revisit |
| Scope | Profit[ability] | Prioritized | Win-win | Proactive |
| Business Plan | Touch Base | MARKETING BINGO (free square) | Pipeline | Performance |
| Run the Numbers | Targeted | Experiences | Aggregate | Customer Oriented |
| Pushback | Convergent | Workflow | Benchmark | Gap Analysis |
| ETA | Return on Investment (ROI) | Scope | Convergent | A-B Testing |
| E-commerce | Service Oriented | Expectations | Win-win | High-Level |
| Google Juice | One to one | MARKETING BINGO (free square) | Acquisition | Lead The Field / Occupy The Field |
| Deliverable[s] | Perspective | Paradigm | Retention | Customer Relationship Management (CRM) |
| Relevance | On The Same Page | Viral | E-tailers | Off-line |