| Braindump | E-commerce | Touch Base | Expectations | Control Group |
| Revenue | Results / Result-Driven | Segment | Best of Breed | Ball Park |
| Paradigm | Prioritized | MARKETING BINGO (free square) | Wow Factor | Application Service Provider (ASP) |
| Client Focus[ed] | Deliverable[s] | Synergy / Synergies | Bandwidth | Leverage |
| Customer Service | Big Picture | Scope | Partner | Flexibility |
| Win-win | Demographic | E-commerce | Business Plan | Gap Analysis |
| Success | Goal[s] | Cross Sell | Streamline | Automated |
| Real-Time | Low-Hanging Fruit | MARKETING BINGO (free square) | Best Practice | No-Brainer |
| Scope | E-business | Engage | Synergy / Synergies | Client Focus[ed] |
| Prioritized | Sales Driven | Empower[ment] | Deliverable[s] | Convergent |