| Scope | Strategize | Up-Sell | E-business | Technologies |
| Big Picture | Ball Park | Ramp Up | Engage | Measurement |
| Benefit analysis | Sales Driven | MARKETING BINGO (free square) | Bandwidth | Phase |
| Workflow | Bottom Line | Opportunity | E-commerce | A-B Testing |
| Strategic | Out Source | Gap Analysis | Market Leader | E-tailers |
| Paradigm | Technologies | Customer Oriented | Grow | Timeline(s) |
| Solution(s) | Traction | On The Same Page | Monetize | E-tailers |
| Robust | Pushback | MARKETING BINGO (free square) | Business Plan | Objectives |
| Goal[s] | Client Focus[ed] | Moving/Going Forward | E-commerce | End to end |
| Real-Time | Upside | Scope | Customer Service | Perspective |