| Integration | Drink the Kool-Aid | Empower[ment] | Assets | Brand[ing] |
| Burn rate | Big Picture | Service Oriented | Run the Numbers | Aggregate |
| Cross Sell | Streamline | MARKETING BINGO (free square) | Eyeballs | Deliverable[s] |
| Acquisition | Opportunity | E-business | Google Juice | Buzz |
| Bandwidth | Drill Down | Vertical Market | Intellectual Property | Relevance |
| Measurement | Low-Hanging Fruit | Pipeline | B2B | Revenue |
| Personalization | Buzz | Bandwidth | Profit[ability] | Performance |
| Focused | Conversion | MARKETING BINGO (free square) | Time to Market | Goal[s] |
| Mind Share | Deadlines | Search Engine Optimization | Retention | Empower[ment] |
| No-Brainer | Drink the Kool-Aid | One to one | Convergent | Gap Analysis |