| Timeline(s) | Pushback | Scenario[s] | Customer Oriented | Streamline |
| Revenue | Scope | Call to Action | Lead The Field / Occupy The Field | Out Source |
| Ramp Up | Cross Sell | MARKETING BINGO (free square) | Measurement | First to market |
| Intellectual Property | Growth | Touch Base | Ball Park | Brand[ing] |
| Conversion | One to one | Value Add[ed] | E-business | Downsize |
| Innovation / Innovated | Wow Factor | Timeline(s) | Robust | Paradigm |
| First to market | Metrics | Business Plan | Viral | Buzz |
| Scope | Niche[s] | MARKETING BINGO (free square) | Targeted | Pushback |
| Proactive | Application Service Provider (ASP) | A-B Testing | Benefit analysis | Opportunity |
| Big Picture | Relevance | Vertical Market | One to one | Monetize |