| Retention | Action Item | Touch Base | Moving/Going Forward | Pushback |
| Monetize | Back-end | Opportunity | Vertical Market | Paradigm |
| Off-line | Due dilligence | MARKETING BINGO (free square) | Niche[s] | Target Audience |
| Burn rate | Scenario[s] | Best Practice | Win-win | Call to Action |
| Empower[ment] | Downsize | Return on Investment (ROI) | Upside | Grow |
| Grow | Search Engine Optimization | Real-Time | Pipeline | Segment |
| On The Same Page | Patent | Proactive | Fast Track | Wow Factor |
| Revisit | High-Level | MARKETING BINGO (free square) | E-business | Lead The Field / Occupy The Field |
| Bottom Line | B2B | Milestone | Call to Action | Upside |
| Downsize | E-tailers | One to one | Action Item | Relevance |