| Viral | Low-Hanging Fruit | B2B | Leverage | Lead The Field / Occupy The Field |
| Best of Breed | Segment | Application Service Provider (ASP) | Prioritized | E-tailers |
| Promotion | Vertical Market | MARKETING BINGO (free square) | Relevance | First to market |
| Timeline(s) | Perspective | Brand[ing] | Patent | One to one |
| ETA | Benefit analysis | Mind Share | Wow Factor | Performance |
| Engage | A-B Testing | Impactful | Goal[s] | Results / Result-Driven |
| Deliverable[s] | Drill Down | Viral | Robust | Revenue |
| Mindset | Synergy / Synergies | MARKETING BINGO (free square) | Cross Sell | Pipeline |
| Paradigm | Targeted | Facilitate | Search Engine Optimization | Drink the Kool-Aid |
| Best of Breed | Back-end | Brand[ing] | Experiences | Strategic |