| Personalization | Impactful | Goal[s] | Wow Factor | Back-end |
| Retention | End to end | Integration | Action Item | Big Picture |
| Prioritized | Focused | MARKETING BINGO (free square) | High-Level | Landing Page[s] |
| Acquisition | ETA | Eyeballs | Strategize | Scenario[s] |
| Customer Centric | Best of Breed | Deadlines | Target Audience | Aggregate |
| Off-line | Grow | Timeline(s) | E-business | Downsize |
| Innovation / Innovated | Streamline | On The Same Page | Wow Factor | Real-Time |
| Assets | Landing Page[s] | MARKETING BINGO (free square) | Moving/Going Forward | Proactive |
| High-Level | Phase | Braindump | Emergent | Client Focus[ed] |
| Best Practice | Facilitate | Automated | Results / Result-Driven | Followup |