| On The Same Page | Upside | Conversion | Portfolio | Traction |
| Big Picture | Expectations | Call to Action | Demographic | Deliverable[s] |
| Ramp Up | Scope | MARKETING BINGO (free square) | Braindump | Best Practice |
| Aggregate | Customer Oriented | Personalization | Empower[ment] | Ball Park |
| Application Service Provider (ASP) | Streamline | Robust | Convergent | Synergy / Synergies |
| Customer Relationship Management (CRM) | Bottom up | Paradigm | Revisit | Return on Investment (ROI) |
| Out Source | Results / Result-Driven | Time to Market | Prioritized | Experiences |
| Pushback | Flexibility | MARKETING BINGO (free square) | Brand[ing] | Call to Action |
| Expectations | Vertical Market | Drill Down | E-tailers | Win-win |
| Run the Numbers | Braindump | Low-Hanging Fruit | One to one | Drink the Kool-Aid |