| Braindump | End to end | Up-Sell | Innovation / Innovated | Targeted |
| Brand[ing] | Ramp Up | ETA | E-tailers | Mindset |
| Robust | Upside | MARKETING BINGO (free square) | Low-Hanging Fruit | Relevance |
| Measurement | Empower[ment] | Drill Down | Back-end | Success |
| Downsize | Big Picture | Search Engine Optimization | Phase | Paradigm |
| Patent | Metrics | Call to Action | Market Leader | Innovation / Innovated |
| Performance | Targeted | Return on Investment (ROI) | Workflow | Acquisition |
| Action Item | Solution(s) | MARKETING BINGO (free square) | Revisit | Relevance |
| Streamline | Due dilligence | Synergy / Synergies | Opportunity | E-commerce |
| Search Engine Optimization | Experiences | Bandwidth | Emergent | Benefit analysis |