| Action Item | Empower[ment] | Automated | Focused | Customer Service |
| Intellectual Property | Conversion | Eyeballs | Fast Track | Patent |
| A-B Testing | Deadlines | MARKETING BINGO (free square) | Scope | Perspective |
| Pipeline | Benefit analysis | Control Group | Innovation / Innovated | Convergent |
| Restructuring | Optimization | Followup | Monetize | Timeline(s) |
| Assets | Expectations | Measurement | Goal[s] | Robust |
| Relevance | Action Item | Upside | Prototype | Opportunity |
| Portfolio | Profit[ability] | MARKETING BINGO (free square) | Partner | Flexibility |
| Scenario[s] | Automated | No-Brainer | Brand[ing] | Business Plan |
| Acquisition | Paradigm | Aggregate | Landing Page[s] | Downsize |