| E-commerce | Up-Sell | First to market | Niche[s] | Vertical Market |
| Timeline(s) | Mind Share | Customer Oriented | Buzz | Engage |
| Robust | Optimization | MARKETING BINGO (free square) | Patent | Customer Centric |
| Impactful | A-B Testing | Paradigm | Growth | Lead The Field / Occupy The Field |
| Cross Sell | Fast Track | Pushback | Client Focus[ed] | Service Oriented |
| Burn rate | Out Source | Value Add[ed] | Gap Analysis | Automated |
| Revisit | Engage | Acquisition | Low-Hanging Fruit | Big Picture |
| Innovation / Innovated | Customer Oriented | MARKETING BINGO (free square) | Deliverable[s] | Pipeline |
| End to end | Optimization | Portfolio | Niche[s] | Grow |
| Pushback | Customer Service | Best of Breed | Target Audience | Followup |