| End to end | B2B | Customer Oriented | Fast Track | Search Engine Optimization |
| Intellectual Property | Off-line | Facilitate | Deadlines | Due dilligence |
| Big Picture | Call to Action | MARKETING BINGO (free square) | Synergy / Synergies | Deliverable[s] |
| Opportunity | Paradigm | Expectations | Sales Driven | Benchmark |
| Burn rate | Client Focus[ed] | Application Service Provider (ASP) | Grow | Assets |
| Customer Relationship Management (CRM) | Fast Track | Downsize | Client Focus[ed] | Targeted |
| Emergent | Objectives | Portfolio | ETA | Measurement |
| Drink the Kool-Aid | Aggregate | MARKETING BINGO (free square) | Action Item | Personalization |
| Dynamic | Integration | Empower[ment] | Brand[ing] | High-Level |
| Results / Result-Driven | Application Service Provider (ASP) | No-Brainer | Viral | Gap Analysis |