| Targeted | Best Practice | Wow Factor | Leverage | Business Plan |
| Promotion | Phase | Bottom up | Real-Time | Dynamic |
| Goal[s] | Google Juice | MARKETING BINGO (free square) | Market Leader | Bandwidth |
| Search Engine Optimization | Mindset | Impactful | Traction | Scenario[s] |
| Up-Sell | Engage | Streamline | Objectives | Paradigm |
| Deliverable[s] | Conversion | End to end | Customer Service | Perspective |
| Monetize | Ball Park | Segment | Phase | Brand[ing] |
| High-Level | Customer Centric | MARKETING BINGO (free square) | Mindset | Ramp Up |
| Win-win | Deadlines | Time to Market | Robust | E-business |
| Paradigm | Buzz | Due dilligence | Demographic | Technologies |