| Customer Centric | Expectations | Automated | Due dilligence | Customer Relationship Management (CRM) |
| Return on Investment (ROI) | Viral | Scope | Scenario[s] | Downsize |
| Best of Breed | Solution(s) | MARKETING BINGO (free square) | Experiences | Pipeline |
| Sales Driven | Grow | Market Leader | Segment | Bottom up |
| Integration | Success | Time to Market | Promotion | Restructuring |
| Buzz | Paradigm | Moving/Going Forward | Bottom up | Bottom Line |
| Aggregate | Leverage | Proactive | Synergy / Synergies | Revenue |
| Acquisition | Emergent | MARKETING BINGO (free square) | Targeted | Client Focus[ed] |
| Results / Result-Driven | Search Engine Optimization | Benchmark | E-commerce | Revisit |
| Out Source | Relevance | Return on Investment (ROI) | Niche[s] | Engage |