| Profit[ability] | Integration | Scenario[s] | Return on Investment (ROI) | Landing Page[s] |
| Touch Base | End to end | Dynamic | Sales Driven | Customer Centric |
| Conversion | A-B Testing | MARKETING BINGO (free square) | Time to Market | Acquisition |
| Relevance | Pushback | Technologies | Drill Down | Solution(s) |
| Timeline(s) | On The Same Page | Performance | Low-Hanging Fruit | Retention |
| E-business | Objectives | Metrics | Technologies | E-commerce |
| Convergent | Off-line | Drink the Kool-Aid | Upside | Best Practice |
| Braindump | Personalization | MARKETING BINGO (free square) | Relevance | Low-Hanging Fruit |
| Drill Down | Demographic | Grow | Milestone | Due dilligence |
| Strategic | Call to Action | Brand[ing] | Vertical Market | Deadlines |