| Demographic | Buzz | Call to Action | Eyeballs | Measurement |
| Benefit analysis | Wow Factor | B2B | Business Plan | Fast Track |
| Profit[ability] | Revisit | MARKETING BINGO (free square) | Milestone | Control Group |
| Strategize | Timeline(s) | Vertical Market | Results / Result-Driven | Google Juice |
| Value Add[ed] | Facilitate | Prototype | Cross Sell | Streamline |
| Emergent | Goal[s] | Streamline | One to one | Downsize |
| Revenue | E-tailers | B2B | Scenario[s] | Business Plan |
| Market Leader | E-commerce | MARKETING BINGO (free square) | Braindump | Mindset |
| Milestone | Due dilligence | Sales Driven | Segment | Out Source |
| Aggregate | Performance | Lead The Field / Occupy The Field | Pushback | Benchmark |