| Workflow | Results / Result-Driven | Intellectual Property | Back-end | B2B |
| Customer Centric | On The Same Page | Measurement | Emergent | Milestone |
| Burn rate | Mind Share | MARKETING BINGO (free square) | Proactive | Gap Analysis |
| Relevance | Braindump | Robust | High-Level | Growth |
| Solution(s) | Streamline | Integration | Best Practice | Lead The Field / Occupy The Field |
| Collaborate | Due dilligence | Conversion | Workflow | Partner |
| Call to Action | Demographic | Results / Result-Driven | E-tailers | Strategize |
| No-Brainer | Acquisition | MARKETING BINGO (free square) | Drill Down | Landing Page[s] |
| Time to Market | Innovation / Innovated | Streamline | Deadlines | Goal[s] |
| Pipeline | Optimization | Benefit analysis | Dynamic | First to market |