| Braindump | Goal[s] | Buzz | Collaborate | Customer Relationship Management (CRM) |
| Lead The Field / Occupy The Field | Scenario[s] | Scope | Eyeballs | E-business |
| Measurement | Benchmark | MARKETING BINGO (free square) | Return on Investment (ROI) | Landing Page[s] |
| Integration | Wow Factor | Proactive | Success | Convergent |
| End to end | Value Add[ed] | Followup | Out Source | Sales Driven |
| B2B | Robust | Application Service Provider (ASP) | One to one | Aggregate |
| Up-Sell | Market Leader | Assets | Revisit | Success |
| Mind Share | End to end | MARKETING BINGO (free square) | Facilitate | Technologies |
| Emergent | Target Audience | Performance | Client Focus[ed] | Ball Park |
| Metrics | Paradigm | Scenario[s] | Objectives | Call to Action |