| Drink the Kool-Aid | Bandwidth | Intellectual Property | Solution(s) | Metrics |
| Partner | Burn rate | Monetize | Real-Time | Time to Market |
| No-Brainer | Revenue | MARKETING BINGO (free square) | Dynamic | Up-Sell |
| Customer Service | Cross Sell | Automated | Assets | Engage |
| Low-Hanging Fruit | ETA | Aggregate | Landing Page[s] | Due dilligence |
| Big Picture | Perspective | Technologies | Goal[s] | Mind Share |
| Strategize | Time to Market | Landing Page[s] | High-Level | Drink the Kool-Aid |
| Viral | No-Brainer | MARKETING BINGO (free square) | Deliverable[s] | Results / Result-Driven |
| Pushback | Customer Oriented | Return on Investment (ROI) | Impactful | Customer Service |
| Burn rate | Best Practice | Experiences | Traction | Optimization |