| Action Item | Solution(s) | Measurement | Pushback | Technologies |
| Customer Service | Optimization | Relevance | Collaborate | Engage |
| E-tailers | Targeted | MARKETING BINGO (free square) | Emergent | Run the Numbers |
| Streamline | Mindset | Brand[ing] | Restructuring | Partner |
| Ball Park | Performance | Buzz | B2B | Leverage |
| Scope | Timeline(s) | Pipeline | Viral | Vertical Market |
| Paradigm | Bandwidth | Application Service Provider (ASP) | Market Leader | Impactful |
| End to end | Moving/Going Forward | MARKETING BINGO (free square) | Measurement | A-B Testing |
| Downsize | Mind Share | Phase | Perspective | Out Source |
| Wow Factor | Milestone | E-tailers | Deliverable[s] | Workflow |