| Cross Sell | Personalization | Acquisition | Milestone | Opportunity |
| Buzz | Targeted | Experiences | Aggregate | Revisit |
| Customer Relationship Management (CRM) | Ball Park | MARKETING BINGO (free square) | Drink the Kool-Aid | Customer Centric |
| Metrics | Conversion | Promotion | Call to Action | Convergent |
| Dynamic | Bottom Line | Measurement | Followup | Benchmark |
| Robust | High-Level | Flexibility | Personalization | Prioritized |
| Collaborate | Moving/Going Forward | E-tailers | Niche[s] | Workflow |
| First to market | Bandwidth | MARKETING BINGO (free square) | Growth | Search Engine Optimization |
| Low-Hanging Fruit | Drink the Kool-Aid | Experiences | Automated | Objectives |
| Timeline(s) | No-Brainer | Impactful | Synergy / Synergies | Value Add[ed] |