| Results / Result-Driven | Streamline | Real-Time | Dynamic | Focused |
| Growth | Assets | Client Focus[ed] | Niche[s] | Moving/Going Forward |
| Portfolio | Win-win | MARKETING BINGO (free square) | Traction | Promotion |
| Eyeballs | Experiences | Strategize | Solution(s) | Value Add[ed] |
| Synergy / Synergies | Restructuring | Flexibility | Segment | Opportunity |
| Drink the Kool-Aid | Buzz | Empower[ment] | Revenue | Segment |
| Deliverable[s] | Braindump | Control Group | Proactive | Win-win |
| Cross Sell | Followup | MARKETING BINGO (free square) | Time to Market | Synergy / Synergies |
| B2B | Phase | Patent | Portfolio | Wow Factor |
| Focused | Application Service Provider (ASP) | Collaborate | Deadlines | Robust |