| Restructuring | Gap Analysis | Braindump | Revenue | Objectives |
| Out Source | Brand[ing] | Automated | Lead The Field / Occupy The Field | Bottom Line |
| Convergent | End to end | MARKETING BINGO (free square) | Timeline(s) | Return on Investment (ROI) |
| Dynamic | Strategic | Grow | Real-Time | Streamline |
| A-B Testing | No-Brainer | Targeted | Run the Numbers | Ramp Up |
| Convergent | One to one | Cross Sell | Search Engine Optimization | Goal[s] |
| Landing Page[s] | Performance | Gap Analysis | Action Item | Intellectual Property |
| Benchmark | Best of Breed | MARKETING BINGO (free square) | Viral | Leverage |
| B2B | Personalization | Value Add[ed] | Targeted | Partner |
| Patent | Timeline(s) | Pipeline | Return on Investment (ROI) | Off-line |