| Performance | Burn rate | Leverage | Niche[s] | Prototype |
| Service Oriented | Personalization | Deliverable[s] | Strategic | Results / Result-Driven |
| Scope | Dynamic | MARKETING BINGO (free square) | Timeline(s) | Touch Base |
| Benefit analysis | Strategize | A-B Testing | Conversion | Fast Track |
| Acquisition | Time to Market | Restructuring | Relevance | Synergy / Synergies |
| Measurement | Optimization | Landing Page[s] | Real-Time | Innovation / Innovated |
| Due dilligence | Burn rate | Relevance | Benchmark | Target Audience |
| Return on Investment (ROI) | Opportunity | MARKETING BINGO (free square) | Revisit | Deliverable[s] |
| Sales Driven | Demographic | Expectations | Service Oriented | Client Focus[ed] |
| Emergent | Integration | Timeline(s) | E-tailers | Benefit analysis |