| Results / Result-Driven | Acquisition | Ball Park | Expectations | Benefit analysis |
| Up-Sell | Bandwidth | Leverage | Lead The Field / Occupy The Field | Empower[ment] |
| Partner | Search Engine Optimization | MARKETING BINGO (free square) | Strategic | Strategize |
| Synergy / Synergies | High-Level | Low-Hanging Fruit | Mind Share | Benchmark |
| Win-win | Bottom up | Performance | Demographic | Moving/Going Forward |
| Revenue | Benefit analysis | Conversion | Strategic | Benchmark |
| Best of Breed | Market Leader | Client Focus[ed] | Opportunity | Portfolio |
| Customer Oriented | Off-line | MARKETING BINGO (free square) | Sales Driven | Application Service Provider (ASP) |
| ETA | Facilitate | Prototype | Drink the Kool-Aid | Segment |
| Bottom Line | Up-Sell | Drill Down | Optimization | Bottom up |