| Braindump | Revenue | Mindset | Brand[ing] | Focused |
| Gap Analysis | Out Source | Pushback | Benchmark | Monetize |
| Robust | Best Practice | MARKETING BINGO (free square) | Prototype | Measurement |
| Drink the Kool-Aid | Goal[s] | Portfolio | Metrics | Traction |
| Experiences | Revisit | Call to Action | Facilitate | Performance |
| Aggregate | Customer Oriented | Due dilligence | Synergy / Synergies | Impactful |
| Empower[ment] | Streamline | Viral | Acquisition | Fast Track |
| Focused | Action Item | MARKETING BINGO (free square) | Growth | Customer Centric |
| Low-Hanging Fruit | Integration | Technologies | Convergent | Mindset |
| Deadlines | Flexibility | Time to Market | Intellectual Property | Automated |