| Time to Market | Demographic | Dynamic | Bottom Line | Niche[s] |
| Drill Down | One to one | Sales Driven | Value Add[ed] | Solution(s) |
| Ramp Up | Promotion | MARKETING BINGO (free square) | Robust | Downsize |
| Paradigm | Integration | Focused | Target Audience | Moving/Going Forward |
| Prioritized | Collaborate | High-Level | Measurement | Opportunity |
| Application Service Provider (ASP) | Conversion | Patent | Measurement | Facilitate |
| Success | Call to Action | Strategic | Low-Hanging Fruit | Personalization |
| Milestone | Profit[ability] | MARKETING BINGO (free square) | Control Group | Innovation / Innovated |
| E-tailers | Leverage | Wow Factor | Targeted | B2B |
| Restructuring | Best Practice | Timeline(s) | Benefit analysis | Landing Page[s] |