| Value Add[ed] | Objectives | Proactive | Conversion | Experiences |
| Aggregate | Milestone | Big Picture | E-business | Customer Oriented |
| Convergent | Integration | MARKETING BINGO (free square) | No-Brainer | Restructuring |
| Customer Relationship Management (CRM) | Application Service Provider (ASP) | Lead The Field / Occupy The Field | Retention | Perspective |
| Partner | Followup | Drink the Kool-Aid | Profit[ability] | Technologies |
| Promotion | Best Practice | Dynamic | Impactful | Downsize |
| Integration | E-commerce | Drill Down | Benchmark | Customer Service |
| Optimization | B2B | MARKETING BINGO (free square) | Customer Oriented | Moving/Going Forward |
| Measurement | Bandwidth | Vertical Market | Scenario[s] | Strategize |
| Ramp Up | Gap Analysis | Prototype | Fast Track | Expectations |