| Intellectual Property | Up-Sell | Bottom up | Technologies | E-commerce |
| Dynamic | Win-win | Leverage | Off-line | Success |
| Gap Analysis | Monetize | MARKETING BINGO (free square) | A-B Testing | Assets |
| Patent | Drink the Kool-Aid | Perspective | Focused | Results / Result-Driven |
| Targeted | Call to Action | Emergent | Low-Hanging Fruit | Grow |
| Perspective | Performance | Customer Service | Conversion | Due dilligence |
| Ramp Up | Solution(s) | Cross Sell | Benefit analysis | High-Level |
| Retention | Intellectual Property | MARKETING BINGO (free square) | Market Leader | Demographic |
| B2B | Focused | Run the Numbers | Collaborate | Value Add[ed] |
| Back-end | Customer Oriented | Out Source | Client Focus[ed] | Technologies |