| Opportunity | Solution(s) | Followup | End to end | Up-Sell |
| Targeted | Sales Driven | Low-Hanging Fruit | Prioritized | Automated |
| Assets | Paradigm | MARKETING BINGO (free square) | Lead The Field / Occupy The Field | Results / Result-Driven |
| Technologies | Customer Oriented | Action Item | Deliverable[s] | Retention |
| Drill Down | Market Leader | Bottom up | Integration | Milestone |
| Target Audience | Performance | Customer Service | Touch Base | Optimization |
| Low-Hanging Fruit | Control Group | Call to Action | Client Focus[ed] | Dynamic |
| Impactful | Synergy / Synergies | MARKETING BINGO (free square) | Landing Page[s] | Segment |
| Revenue | Moving/Going Forward | Relevance | Monetize | E-business |
| Streamline | Bandwidth | Big Picture | Due dilligence | Fast Track |