| Lead The Field / Occupy The Field | First to market | Scenario[s] | Segment | Traction |
| Prototype | Portfolio | Collaborate | Vertical Market | E-tailers |
| Service Oriented | Up-Sell | MARKETING BINGO (free square) | Application Service Provider (ASP) | Best Practice |
| Big Picture | Flexibility | Acquisition | Impactful | Braindump |
| Demographic | Assets | Time to Market | Target Audience | Prioritized |
| Customer Relationship Management (CRM) | Milestone | Dynamic | Aggregate | Restructuring |
| Retention | Drink the Kool-Aid | Google Juice | Success | Technologies |
| Search Engine Optimization | Landing Page[s] | MARKETING BINGO (free square) | Low-Hanging Fruit | One to one |
| Segment | Leverage | Up-Sell | Wow Factor | Drill Down |
| Growth | Benchmark | Burn rate | Objectives | Touch Base |