| Landing Page[s] | Emergent | Synergy / Synergies | Prioritized | Real-Time |
| End to end | Scenario[s] | Low-Hanging Fruit | No-Brainer | Results / Result-Driven |
| Expectations | Streamline | MARKETING BINGO (free square) | Return on Investment (ROI) | Control Group |
| E-business | Strategic | Integration | Robust | Automated |
| Phase | Prototype | Milestone | Drill Down | Bottom up |
| Monetize | Moving/Going Forward | Prioritized | A-B Testing | Customer Relationship Management (CRM) |
| Restructuring | Win-win | Value Add[ed] | One to one | Ramp Up |
| Buzz | Drink the Kool-Aid | MARKETING BINGO (free square) | Integration | Call to Action |
| Target Audience | Leverage | Customer Service | End to end | Gap Analysis |
| Customer Oriented | Synergy / Synergies | Phase | Off-line | Client Focus[ed] |