| Performance | Best of Breed | Off-line | Demographic | Application Service Provider (ASP) |
| Partner | Opportunity | Timeline(s) | ETA | Perspective |
| Best Practice | End to end | MARKETING BINGO (free square) | Convergent | Objectives |
| Followup | Target Audience | Results / Result-Driven | Monetize | Out Source |
| Lead The Field / Occupy The Field | Drill Down | Focused | Expectations | Deadlines |
| Cross Sell | Innovation / Innovated | Promotion | Aggregate | Prioritized |
| Downsize | Strategic | Assets | Scope | End to end |
| Gap Analysis | Conversion | MARKETING BINGO (free square) | Convergent | Deliverable[s] |
| Mind Share | Run the Numbers | Customer Relationship Management (CRM) | Buzz | Automated |
| Deadlines | Impactful | Monetize | Partner | Restructuring |