| Segment | Relevance | Drill Down | Emergent | Customer Oriented |
| E-tailers | Buzz | Market Leader | Ball Park | Mind Share |
| Time to Market | Flexibility | MARKETING BINGO (free square) | Win-win | Strategize |
| Drink the Kool-Aid | Results / Result-Driven | Revisit | Deliverable[s] | Expectations |
| Big Picture | Scenario[s] | Profit[ability] | Promotion | High-Level |
| Drink the Kool-Aid | Drill Down | Value Add[ed] | One to one | Mindset |
| Pushback | Gap Analysis | Viral | Lead The Field / Occupy The Field | Timeline(s) |
| Business Plan | Goal[s] | MARKETING BINGO (free square) | Touch Base | Automated |
| Mind Share | Sales Driven | Bandwidth | Followup | Personalization |
| Phase | Real-Time | E-business | Control Group | Milestone |