| Best Practice | Drink the Kool-Aid | Metrics | Intellectual Property | Strategize |
| Scope | Search Engine Optimization | Demographic | Aggregate | Due dilligence |
| Eyeballs | Convergent | MARKETING BINGO (free square) | Automated | Time to Market |
| Proactive | Milestone | Collaborate | Prototype | Optimization |
| B2B | Application Service Provider (ASP) | Big Picture | On The Same Page | Conversion |
| One to one | Growth | Perspective | On The Same Page | Big Picture |
| Ramp Up | Market Leader | Back-end | Impactful | Downsize |
| Control Group | Conversion | MARKETING BINGO (free square) | Scenario[s] | Mind Share |
| Experiences | Pipeline | No-Brainer | Vertical Market | Convergent |
| Synergy / Synergies | Targeted | Restructuring | Bottom up | Performance |