| Goal[s] | Phase | Streamline | Niche[s] | Google Juice |
| Big Picture | Leverage | Fast Track | Focused | Opportunity |
| Revenue | Benefit analysis | MARKETING BINGO (free square) | Due dilligence | Restructuring |
| Drink the Kool-Aid | Moving/Going Forward | Followup | Customer Oriented | Innovation / Innovated |
| No-Brainer | Demographic | Lead The Field / Occupy The Field | Engage | Traction |
| Application Service Provider (ASP) | Objectives | Return on Investment (ROI) | Portfolio | Impactful |
| Strategize | Due dilligence | Viral | Profit[ability] | Pipeline |
| Brand[ing] | Moving/Going Forward | MARKETING BINGO (free square) | Acquisition | Goal[s] |
| Niche[s] | Growth | Buzz | Followup | Streamline |
| Eyeballs | Success | Aggregate | Paradigm | Automated |