| Revisit | Vertical Market | E-commerce | Objectives | Focused |
| Technologies | Ramp Up | Client Focus[ed] | Win-win | Perspective |
| Retention | Service Oriented | MARKETING BINGO (free square) | Gap Analysis | Drill Down |
| Acquisition | Assets | Traction | Viral | Synergy / Synergies |
| Metrics | Customer Oriented | ETA | Engage | High-Level |
| Upside | Market Leader | Drink the Kool-Aid | Convergent | Automated |
| Emergent | Search Engine Optimization | Milestone | Up-Sell | E-commerce |
| Engage | Moving/Going Forward | MARKETING BINGO (free square) | Optimization | Service Oriented |
| Sales Driven | Low-Hanging Fruit | E-business | End to end | Bottom Line |
| Mindset | No-Brainer | Traction | Innovation / Innovated | Return on Investment (ROI) |