| Measurement | Customer Centric | Value Add[ed] | Pushback | Technologies |
| Search Engine Optimization | Restructuring | Target Audience | Control Group | Moving/Going Forward |
| Burn rate | Milestone | MARKETING BINGO (free square) | Integration | Success |
| Buzz | Viral | Opportunity | Acquisition | Patent |
| Intellectual Property | Aggregate | Convergent | Robust | Strategize |
| Mind Share | Customer Oriented | Target Audience | Return on Investment (ROI) | Paradigm |
| Restructuring | Objectives | Leverage | Customer Centric | Run the Numbers |
| Buzz | E-business | MARKETING BINGO (free square) | Optimization | Gap Analysis |
| Patent | Deliverable[s] | Facilitate | Best of Breed | Personalization |
| Google Juice | Low-Hanging Fruit | Value Add[ed] | Measurement | Lead The Field / Occupy The Field |