| Convergent | Mindset | Call to Action | B2B | Bottom up |
| Strategize | Business Plan | Sales Driven | Opportunity | One to one |
| Growth | Niche[s] | MARKETING BINGO (free square) | Partner | Timeline(s) |
| ETA | Drill Down | Assets | Return on Investment (ROI) | Client Focus[ed] |
| Search Engine Optimization | E-commerce | Restructuring | E-tailers | Buzz |
| Technologies | Followup | A-B Testing | Leverage | Pipeline |
| Niche[s] | Fast Track | Innovation / Innovated | Demographic | Service Oriented |
| Customer Service | Call to Action | MARKETING BINGO (free square) | Synergy / Synergies | Touch Base |
| Target Audience | Control Group | E-tailers | Real-Time | Application Service Provider (ASP) |
| E-business | Expectations | Engage | Time to Market | Search Engine Optimization |