| Up-Sell | Restructuring | Solution(s) | Return on Investment (ROI) | Phase |
| Perspective | Low-Hanging Fruit | Followup | Relevance | Sales Driven |
| Acquisition | Win-win | MARKETING BINGO (free square) | Burn rate | Performance |
| Portfolio | Brand[ing] | Service Oriented | Due dilligence | E-business |
| Retention | Best of Breed | Upside | Application Service Provider (ASP) | Time to Market |
| Brand[ing] | ETA | Phase | Service Oriented | Segment |
| First to market | Convergent | End to end | Integration | Scope |
| Leverage | Followup | MARKETING BINGO (free square) | On The Same Page | E-business |
| Mind Share | Client Focus[ed] | Partner | Optimization | Customer Oriented |
| Up-Sell | B2B | Wow Factor | Timeline(s) | Empower[ment] |