| Big Picture | Off-line | Up-Sell | Bottom up | Restructuring |
| Objectives | Niche[s] | Expectations | Win-win | Search Engine Optimization |
| Scope | Timeline(s) | MARKETING BINGO (free square) | Sales Driven | Empower[ment] |
| Conversion | Prioritized | Solution(s) | On The Same Page | Retention |
| Moving/Going Forward | E-business | Client Focus[ed] | Eyeballs | Dynamic |
| Best Practice | Phase | Application Service Provider (ASP) | Business Plan | Wow Factor |
| Results / Result-Driven | Win-win | Revisit | A-B Testing | Customer Relationship Management (CRM) |
| Time to Market | Off-line | MARKETING BINGO (free square) | Workflow | Emergent |
| Integration | Intellectual Property | Prioritized | Customer Centric | Grow |
| No-Brainer | Impactful | Technologies | Patent | Revenue |