| Strategic | Paradigm | Value Add[ed] | High-Level | Pushback |
| Action Item | Performance | Fast Track | Flexibility | Results / Result-Driven |
| Bottom up | Metrics | MARKETING BINGO (free square) | Workflow | Perspective |
| Followup | Viral | ETA | Return on Investment (ROI) | Demographic |
| Empower[ment] | Drill Down | Cross Sell | Low-Hanging Fruit | Profit[ability] |
| B2B | Gap Analysis | Strategic | Results / Result-Driven | E-tailers |
| Pushback | Experiences | Flexibility | Success | Mindset |
| A-B Testing | Perspective | MARKETING BINGO (free square) | Solution(s) | Personalization |
| Monetize | Client Focus[ed] | Ball Park | Aggregate | Bandwidth |
| Fast Track | Restructuring | Up-Sell | Conversion | Assets |