| Workflow | Metrics | Drink the Kool-Aid | Time to Market | Streamline |
| ETA | Control Group | Collaborate | Flexibility | Upside |
| Innovation / Innovated | Pushback | MARKETING BINGO (free square) | Moving/Going Forward | Scenario[s] |
| Business Plan | Prioritized | Application Service Provider (ASP) | Value Add[ed] | E-commerce |
| Downsize | Back-end | Integration | Assets | Objectives |
| Personalization | Impactful | Deadlines | No-Brainer | Time to Market |
| Customer Centric | Demographic | Niche[s] | Vertical Market | Downsize |
| Revisit | Experiences | MARKETING BINGO (free square) | Restructuring | Intellectual Property |
| A-B Testing | Leverage | Ramp Up | Brand[ing] | Goal[s] |
| Control Group | Back-end | Business Plan | Drink the Kool-Aid | Call to Action |