| Optimization | Relevance | Call to Action | Partner | Innovation / Innovated |
| Customer Service | Convergent | No-Brainer | Followup | Prioritized |
| Experiences | Win-win | MARKETING BINGO (free square) | Real-Time | Integration |
| Out Source | Drill Down | Time to Market | Growth | Aggregate |
| Emergent | Deadlines | Patent | Eyeballs | Metrics |
| High-Level | Real-Time | Automated | Gap Analysis | E-commerce |
| Assets | On The Same Page | Customer Oriented | Prioritized | Best of Breed |
| Objectives | Timeline(s) | MARKETING BINGO (free square) | Collaborate | End to end |
| Segment | Performance | Dynamic | Call to Action | Touch Base |
| Customer Service | Pipeline | Ramp Up | Acquisition | Retention |