| Emergent | Time to Market | Partner | Real-Time | E-commerce |
| Control Group | Cross Sell | Patent | Synergy / Synergies | Results / Result-Driven |
| Pushback | Low-Hanging Fruit | MARKETING BINGO (free square) | Segment | Action Item |
| Expectations | Service Oriented | Revenue | Due dilligence | Bandwidth |
| Restructuring | Goal[s] | Drink the Kool-Aid | Mindset | Buzz |
| Revisit | Success | Aggregate | Deliverable[s] | Experiences |
| Real-Time | Pipeline | Targeted | Braindump | Monetize |
| No-Brainer | Benefit analysis | MARKETING BINGO (free square) | Dynamic | Workflow |
| Solution(s) | Due dilligence | Mind Share | E-commerce | Goal[s] |
| Best of Breed | Metrics | E-business | Customer Service | Proactive |