| Profit[ability] | Real-Time | Sales Driven | Bandwidth | Burn rate |
| Convergent | Objectives | Streamline | Experiences | Touch Base |
| Pushback | Bottom Line | MARKETING BINGO (free square) | Buzz | Retention |
| Call to Action | Return on Investment (ROI) | Measurement | Emergent | Paradigm |
| Time to Market | Portfolio | Focused | Run the Numbers | Optimization |
| Mindset | Benchmark | Demographic | Strategic | Deadlines |
| Out Source | Lead The Field / Occupy The Field | Followup | Drill Down | Burn rate |
| Gap Analysis | Sales Driven | MARKETING BINGO (free square) | Deliverable[s] | Measurement |
| Intellectual Property | Wow Factor | Ball Park | Brand[ing] | Revenue |
| Niche[s] | Empower[ment] | Targeted | Performance | Due dilligence |