| Buzz | Niche[s] | Wow Factor | Success | Grow |
| B2B | Eyeballs | Win-win | Value Add[ed] | Run the Numbers |
| Strategize | Big Picture | MARKETING BINGO (free square) | Experiences | Target Audience |
| On The Same Page | Time to Market | Call to Action | Cross Sell | Mind Share |
| Performance | Off-line | Best of Breed | E-tailers | Up-Sell |
| Wow Factor | Aggregate | End to end | Patent | Call to Action |
| Benchmark | Followup | Assets | Best of Breed | Timeline(s) |
| Gap Analysis | B2B | MARKETING BINGO (free square) | Paradigm | Segment |
| Drink the Kool-Aid | Partner | Facilitate | Revisit | Ball Park |
| Low-Hanging Fruit | Opportunity | Buzz | Streamline | Empower[ment] |