| Metrics | Synergy / Synergies | ETA | Facilitate | Lead The Field / Occupy The Field |
| Benchmark | Leverage | Mind Share | Due dilligence | Prototype |
| Profit[ability] | E-commerce | MARKETING BINGO (free square) | On The Same Page | Moving/Going Forward |
| Engage | Fast Track | Bottom up | Aggregate | Promotion |
| Performance | Drill Down | Empower[ment] | Big Picture | A-B Testing |
| Gap Analysis | Segment | Customer Centric | Empower[ment] | Personalization |
| Ball Park | On The Same Page | Monetize | Bandwidth | Landing Page[s] |
| Time to Market | Google Juice | MARKETING BINGO (free square) | Viral | Deadlines |
| Service Oriented | Bottom Line | Restructuring | Revenue | Big Picture |
| E-tailers | Lead The Field / Occupy The Field | Retention | Engage | Leverage |