| Market Leader | Technologies | Intellectual Property | Due dilligence | Off-line |
| Success | Lead The Field / Occupy The Field | Portfolio | Niche[s] | Assets |
| Objectives | Scope | MARKETING BINGO (free square) | Growth | Impactful |
| Strategize | Back-end | Promotion | E-business | Demographic |
| Mind Share | Timeline(s) | Touch Base | Optimization | Prioritized |
| Intellectual Property | First to market | One to one | Aggregate | Results / Result-Driven |
| Personalization | Low-Hanging Fruit | Benefit analysis | Traction | Viral |
| Paradigm | Partner | MARKETING BINGO (free square) | Run the Numbers | Segment |
| Scenario[s] | Retention | Big Picture | Proactive | Experiences |
| Business Plan | Restructuring | Revisit | Workflow | Wow Factor |