| Milestone | Growth | Drill Down | Business Plan | Emergent |
| Brand[ing] | End to end | Action Item | Run the Numbers | Low-Hanging Fruit |
| Revenue | Value Add[ed] | MARKETING BINGO (free square) | Out Source | Phase |
| Bandwidth | Convergent | Strategize | Leverage | Flexibility |
| Buzz | Ball Park | Opportunity | No-Brainer | Vertical Market |
| Customer Oriented | Braindump | One to one | Assets | Dynamic |
| Touch Base | Deadlines | Back-end | Up-Sell | Pipeline |
| Proactive | Targeted | MARKETING BINGO (free square) | E-tailers | Out Source |
| Focused | Business Plan | Collaborate | Relevance | Experiences |
| B2B | Lead The Field / Occupy The Field | Personalization | End to end | Aggregate |