| Ball Park | Bottom up | Landing Page[s] | Profit[ability] | Followup |
| Moving/Going Forward | Ramp Up | Eyeballs | Proactive | Deadlines |
| Bandwidth | Results / Result-Driven | MARKETING BINGO (free square) | Scenario[s] | Pipeline |
| Big Picture | Brand[ing] | No-Brainer | High-Level | Strategize |
| Workflow | Call to Action | Customer Centric | Dynamic | Wow Factor |
| First to market | Fast Track | Timeline(s) | Followup | Scope |
| Bottom up | Upside | Wow Factor | E-business | Aggregate |
| Big Picture | Workflow | MARKETING BINGO (free square) | Call to Action | Assets |
| Optimization | Application Service Provider (ASP) | Metrics | Growth | Client Focus[ed] |
| Lead The Field / Occupy The Field | Retention | Pushback | Brand[ing] | Convergent |