| Objectives | Customer Relationship Management (CRM) | Synergy / Synergies | Solution(s) | Intellectual Property |
| First to market | Upside | Return on Investment (ROI) | Scope | Real-Time |
| Perspective | Eyeballs | MARKETING BINGO (free square) | Expectations | Benefit analysis |
| Conversion | Facilitate | Revenue | Burn rate | Brand[ing] |
| Phase | High-Level | Paradigm | Value Add[ed] | Prioritized |
| Brand[ing] | Braindump | Performance | Collaborate | Niche[s] |
| Streamline | Profit[ability] | Up-Sell | Optimization | Sales Driven |
| Opportunity | Partner | MARKETING BINGO (free square) | Results / Result-Driven | Relevance |
| Automated | Ball Park | Intellectual Property | Google Juice | Personalization |
| Viral | Deliverable[s] | Dynamic | Followup | Patent |