| Buzz | Scenario[s] | Eyeballs | Expectations | Prototype |
| Customer Relationship Management (CRM) | Growth | Brand[ing] | Business Plan | Traction |
| Empower[ment] | Target Audience | MARKETING BINGO (free square) | Low-Hanging Fruit | Big Picture |
| Due dilligence | Success | Assets | Flexibility | Market Leader |
| Promotion | No-Brainer | Scope | Strategic | E-commerce |
| Return on Investment (ROI) | Bottom up | Synergy / Synergies | Innovation / Innovated | Acquisition |
| Optimization | Upside | Business Plan | Customer Centric | Paradigm |
| Convergent | Revenue | MARKETING BINGO (free square) | Goal[s] | Time to Market |
| Buzz | Emergent | Profit[ability] | Integration | Relevance |
| Viral | Metrics | Focused | Customer Service | Flexibility |