| Conversion | Downsize | Acquisition | Out Source | Streamline |
| Impactful | Profit[ability] | Bottom up | Strategize | Win-win |
| E-business | Application Service Provider (ASP) | MARKETING BINGO (free square) | Flexibility | Scope |
| Optimization | Goal[s] | On The Same Page | First to market | Portfolio |
| Facilitate | Time to Market | Client Focus[ed] | Call to Action | Deadlines |
| Business Plan | E-tailers | Benefit analysis | Best of Breed | Brand[ing] |
| Relevance | Customer Relationship Management (CRM) | Optimization | Real-Time | Up-Sell |
| First to market | Moving/Going Forward | MARKETING BINGO (free square) | Acquisition | Google Juice |
| Empower[ment] | Metrics | Action Item | Sales Driven | Bandwidth |
| On The Same Page | Off-line | Touch Base | Pipeline | Robust |