| Lead The Field / Occupy The Field | Ball Park | Vertical Market | Facilitate | E-business |
| Milestone | Impactful | Strategize | Engage | Optimization |
| Prototype | Pipeline | MARKETING BINGO (free square) | Synergy / Synergies | Experiences |
| High-Level | Deliverable[s] | Relevance | A-B Testing | Up-Sell |
| Automated | Personalization | Search Engine Optimization | Grow | Streamline |
| Dynamic | A-B Testing | Off-line | Acquisition | Search Engine Optimization |
| Solution(s) | Eyeballs | Gap Analysis | Fast Track | E-tailers |
| Robust | Niche[s] | MARKETING BINGO (free square) | Value Add[ed] | E-business |
| Brand[ing] | Intellectual Property | Grow | Empower[ment] | Paradigm |
| Deliverable[s] | Bottom up | Strategic | Strategize | Benefit analysis |