| Service Oriented | Big Picture | Control Group | Followup | Automated |
| Target Audience | Niche[s] | Patent | Perspective | E-commerce |
| Metrics | Synergy / Synergies | MARKETING BINGO (free square) | Scenario[s] | Success |
| Personalization | Dynamic | Measurement | Time to Market | Strategize |
| Emergent | Real-Time | Promotion | Back-end | Lead The Field / Occupy The Field |
| Prioritized | Gap Analysis | Up-Sell | Targeted | Vertical Market |
| Focused | Phase | Retention | Scenario[s] | Partner |
| Expectations | Ball Park | MARKETING BINGO (free square) | Low-Hanging Fruit | A-B Testing |
| Success | Milestone | Intellectual Property | Big Picture | Growth |
| Emergent | Time to Market | Landing Page[s] | Measurement | Eyeballs |