| Wow Factor | Market Leader | Cross Sell | Braindump | Out Source |
| Milestone | E-commerce | Gap Analysis | Bandwidth | Scope |
| Viral | Personalization | MARKETING BINGO (free square) | Revisit | Search Engine Optimization |
| Fast Track | On The Same Page | A-B Testing | Leverage | Innovation / Innovated |
| Buzz | Streamline | Dynamic | Robust | Return on Investment (ROI) |
| Action Item | Benchmark | Return on Investment (ROI) | Business Plan | Google Juice |
| Wow Factor | Technologies | Eyeballs | Dynamic | Value Add[ed] |
| E-commerce | Bottom Line | MARKETING BINGO (free square) | Focused | Metrics |
| Assets | Streamline | Retention | Bandwidth | Best Practice |
| Search Engine Optimization | End to end | Mindset | Leverage | Expectations |