| Intellectual Property | Promotion | Flexibility | Business Plan | Best Practice |
| Patent | Back-end | Target Audience | Timeline(s) | Pushback |
| On The Same Page | Streamline | MARKETING BINGO (free square) | Deadlines | Demographic |
| Strategic | Partner | Benefit analysis | Sales Driven | Dynamic |
| Eyeballs | Results / Result-Driven | Workflow | Time to Market | Due dilligence |
| Customer Relationship Management (CRM) | Integration | Milestone | Automated | Portfolio |
| Call to Action | Ramp Up | Application Service Provider (ASP) | Impactful | Paradigm |
| Buzz | Facilitate | MARKETING BINGO (free square) | Mind Share | Ball Park |
| Low-Hanging Fruit | Back-end | Metrics | Strategic | Focused |
| Innovation / Innovated | Relevance | Sales Driven | Segment | Leverage |