| Cross Sell | Segment | Optimization | Touch Base | Search Engine Optimization |
| Revenue | Dynamic | High-Level | Benchmark | Fast Track |
| Objectives | On The Same Page | MARKETING BINGO (free square) | Promotion | Bottom up |
| Time to Market | Results / Result-Driven | Relevance | Traction | Bandwidth |
| E-tailers | Milestone | Braindump | Upside | Focused |
| Engage | Bottom up | Eyeballs | Measurement | Collaborate |
| Restructuring | Client Focus[ed] | Mindset | Experiences | A-B Testing |
| Patent | Empower[ment] | MARKETING BINGO (free square) | Low-Hanging Fruit | Aggregate |
| Streamline | Objectives | Assets | Revisit | Traction |
| One to one | Downsize | Gap Analysis | Moving/Going Forward | First to market |