| Lead The Field / Occupy The Field | Business Plan | Integration | Deadlines | Benefit analysis |
| High-Level | Ball Park | Experiences | Bottom Line | Drill Down |
| E-tailers | E-business | MARKETING BINGO (free square) | Promotion | Timeline(s) |
| Market Leader | Traction | ETA | Vertical Market | Phase |
| Monetize | Downsize | Results / Result-Driven | First to market | Performance |
| Sales Driven | Measurement | Control Group | Landing Page[s] | Bottom up |
| Up-Sell | Service Oriented | Ball Park | Drink the Kool-Aid | Value Add[ed] |
| Scenario[s] | Benchmark | MARKETING BINGO (free square) | Time to Market | Back-end |
| First to market | Restructuring | Business Plan | Phase | Collaborate |
| Relevance | End to end | One to one | Innovation / Innovated | Deadlines |