| Return on Investment (ROI) | Conversion | Due dilligence | Convergent | Off-line |
| Dynamic | Personalization | Workflow | Timeline(s) | Prototype |
| End to end | Impactful | MARKETING BINGO (free square) | Client Focus[ed] | Benefit analysis |
| Touch Base | Upside | On The Same Page | Vertical Market | Mind Share |
| Back-end | Pipeline | Buzz | Focused | Strategic |
| Low-Hanging Fruit | Experiences | Workflow | Google Juice | Grow |
| Demographic | Benchmark | Metrics | Win-win | Bottom Line |
| Gap Analysis | Milestone | MARKETING BINGO (free square) | Moving/Going Forward | Ball Park |
| One to one | Bottom up | Best Practice | Scenario[s] | Action Item |
| Goal[s] | Leverage | Partner | Up-Sell | Vertical Market |