| Win-win | Promotion | Deadlines | Revisit | Growth |
| E-business | Service Oriented | Mindset | Revenue | Technologies |
| Big Picture | Niche[s] | MARKETING BINGO (free square) | Performance | Relevance |
| On The Same Page | Pushback | Run the Numbers | Impactful | Goal[s] |
| Paradigm | Google Juice | Measurement | Up-Sell | Customer Oriented |
| Focused | Drink the Kool-Aid | Best Practice | A-B Testing | On The Same Page |
| Wow Factor | Expectations | Automated | E-tailers | Flexibility |
| Goal[s] | Sales Driven | MARKETING BINGO (free square) | Google Juice | Touch Base |
| Due dilligence | Return on Investment (ROI) | Retention | Convergent | Market Leader |
| Impactful | Gap Analysis | Patent | First to market | E-commerce |