| Big Picture | Brand[ing] | Targeted | Up-Sell | Restructuring |
| Customer Relationship Management (CRM) | Personalization | Prioritized | Downsize | Back-end |
| Facilitate | Moving/Going Forward | MARKETING BINGO (free square) | Convergent | Best of Breed |
| Pushback | Upside | Timeline(s) | Value Add[ed] | Demographic |
| Wow Factor | Dynamic | One to one | Objectives | High-Level |