| Pipeline | Big Picture | Benchmark | Personalization | Growth |
| Application Service Provider (ASP) | Goal[s] | Targeted | Return on Investment (ROI) | Aggregate |
| Business Plan | Real-Time | MARKETING BINGO (free square) | Action Item | Relevance |
| Moving/Going Forward | Traction | On The Same Page | Ball Park | Facilitate |
| Mindset | Benefit analysis | Upside | Convergent | Drink the Kool-Aid |