| Automated | Drill Down | Service Oriented | Return on Investment (ROI) | Mind Share |
| Moving/Going Forward | Collaborate | Optimization | Big Picture | Customer Service |
| Perspective | Phase | MARKETING BINGO (free square) | Buzz | Emergent |
| Drink the Kool-Aid | Wow Factor | Eyeballs | E-commerce | Milestone |
| Best Practice | Lead The Field / Occupy The Field | Cross Sell | Opportunity | Strategic |