| Business Plan | Flexibility | Mind Share | Followup | Measurement |
| Metrics | Empower[ment] | Experiences | Demographic | Bandwidth |
| E-tailers | Expectations | MARKETING BINGO (free square) | Dynamic | First to market |
| Pushback | Off-line | ETA | Performance | B2B |
| Brand[ing] | Viral | Optimization | Aggregate | Pipeline |