| Leverage | Due dilligence | Perspective | Restructuring | Customer Oriented |
| Milestone | Aggregate | Flexibility | End to end | Traction |
| Ball Park | Robust | MARKETING BINGO (free square) | Paradigm | Market Leader |
| Big Picture | Objectives | Conversion | Best Practice | One to one |
| Cross Sell | Customer Service | Prioritized | Downsize | Braindump |