| Run the Numbers | Engage | One to one | Metrics | E-business |
| Target Audience | Flexibility | Bandwidth | Intellectual Property | Expectations |
| Scope | Robust | MARKETING BINGO (free square) | Service Oriented | Followup |
| Promotion | Low-Hanging Fruit | Customer Centric | Innovation / Innovated | Focused |
| Objectives | Portfolio | Targeted | End to end | B2B |