| Results / Result-Driven | Grow | Facilitate | Fast Track | Retention |
| Automated | Market Leader | Off-line | Drill Down | Integration |
| Patent | Solution(s) | MARKETING BINGO (free square) | Benchmark | Bottom up |
| Prototype | Performance | Real-Time | Niche[s] | Service Oriented |
| Synergy / Synergies | Prioritized | Call to Action | ETA | Back-end |