| Off-line | Revenue | Action Item | Benefit analysis | Integration |
| Mindset | Pipeline | Goal[s] | Bandwidth | Relevance |
| First to market | Opportunity | MARKETING BINGO (free square) | Deliverable[s] | Profit[ability] |
| Dynamic | Upside | Out Source | Touch Base | Facilitate |
| Customer Relationship Management (CRM) | Ball Park | One to one | Portfolio | Traction |