| Low-Hanging Fruit | Scenario[s] | Demographic | Market Leader | Cross Sell |
| Fast Track | Followup | E-tailers | Perspective | Deadlines |
| Goal[s] | One to one | MARKETING BINGO (free square) | Conversion | Upside |
| Focused | Braindump | Landing Page[s] | Off-line | Action Item |
| Service Oriented | Niche[s] | Solution(s) | Profit[ability] | Growth |