| No-Brainer | Innovation / Innovated | Profit[ability] | Application Service Provider (ASP) | Paradigm |
| Burn rate | Expectations | Business Plan | Control Group | Downsize |
| Fast Track | Real-Time | MARKETING BINGO (free square) | Streamline | Demographic |
| Assets | Low-Hanging Fruit | Time to Market | Automated | Benefit analysis |
| ETA | Out Source | E-business | Pipeline | Intellectual Property |