| Bottom up | Vertical Market | Customer Oriented | Convergent | Impactful |
| Revisit | Deadlines | Goal[s] | Mindset | Sales Driven |
| Empower[ment] | Return on Investment (ROI) | MARKETING BINGO (free square) | A-B Testing | Targeted |
| Upside | Measurement | Facilitate | Customer Centric | Relevance |
| Pushback | Followup | Solution(s) | Application Service Provider (ASP) | Best Practice |