| Results / Result-Driven | Viral | Out Source | Customer Oriented | Measurement |
| E-tailers | Robust | Benefit analysis | Vertical Market | Upside |
| One to one | Eyeballs | MARKETING BINGO (free square) | Google Juice | Client Focus[ed] |
| Time to Market | Engage | Pushback | Dynamic | Prioritized |
| Application Service Provider (ASP) | Service Oriented | Deadlines | Mindset | Growth |