| Success | Action Item | Sales Driven | Ramp Up | Perspective |
| Results / Result-Driven | Relevance | Bottom up | Monetize | Drink the Kool-Aid |
| Big Picture | Proactive | MARKETING BINGO (free square) | Innovation / Innovated | Customer Oriented |
| Growth | Bottom Line | Touch Base | One to one | Revenue |
| Out Source | Profit[ability] | Emergent | Measurement | Pipeline |