| Client Focus[ed] | Application Service Provider (ASP) | Search Engine Optimization | Technologies | Deliverable[s] |
| Segment | Win-win | Cross Sell | Benefit analysis | Lead The Field / Occupy The Field |
| Deadlines | Upside | MARKETING BINGO (free square) | Viral | Niche[s] |
| Monetize | Metrics | Perspective | Benchmark | Big Picture |
| Partner | Paradigm | Empower[ment] | Emergent | Objectives |