| Grow | Opportunity | E-commerce | Synergy / Synergies | Proactive |
| Intellectual Property | Burn rate | Profit[ability] | Mindset | Revenue |
| Ball Park | Partner | MARKETING BINGO (free square) | Pipeline | High-Level |
| Conversion | Back-end | Return on Investment (ROI) | Technologies | Growth |
| Collaborate | E-business | Eyeballs | Bottom up | Emergent |