| Grow | Intellectual Property | Measurement | One to one | Demographic |
| Focused | Best Practice | Success | Drill Down | High-Level |
| Bandwidth | Prioritized | MARKETING BINGO (free square) | Phase | Business Plan |
| Upside | Braindump | Google Juice | Gap Analysis | Benefit analysis |
| First to market | Profit[ability] | Strategize | Niche[s] | Objectives |