| Vertical Market | Application Service Provider (ASP) | No-Brainer | Success | Assets |
| Workflow | Robust | Best Practice | Monetize | Pushback |
| Focused | Opportunity | MARKETING BINGO (free square) | ETA | Off-line |
| Measurement | Search Engine Optimization | Promotion | Best of Breed | Empower[ment] |
| Experiences | Action Item | Timeline(s) | Paradigm | Return on Investment (ROI) |