| Benefit analysis | Emergent | Workflow | Customer Service | Bandwidth |
| Collaborate | Paradigm | Eyeballs | Monetize | Sales Driven |
| Up-Sell | Pipeline | MARKETING BINGO (free square) | Relevance | Braindump |
| Portfolio | Return on Investment (ROI) | Promotion | Wow Factor | Customer Relationship Management (CRM) |
| Followup | Call to Action | ETA | Flexibility | End to end |