| Pushback | Cross Sell | Perspective | Upside | Demographic |
| Benefit analysis | Prioritized | Timeline(s) | Call to Action | Assets |
| Target Audience | Eyeballs | MARKETING BINGO (free square) | ETA | On The Same Page |
| Best of Breed | Back-end | Phase | End to end | Burn rate |
| Promotion | Dynamic | Expectations | Benchmark | Real-Time |