| Revenue | Viral | Customer Relationship Management (CRM) | Out Source | Results / Result-Driven |
| A-B Testing | Aggregate | Time to Market | Scenario[s] | Google Juice |
| Customer Centric | No-Brainer | MARKETING BINGO (free square) | Leverage | Drill Down |
| Opportunity | Assets | Wow Factor | Drink the Kool-Aid | Robust |
| Timeline(s) | Value Add[ed] | Deadlines | Goal[s] | Bandwidth |