| Opportunity | Application Service Provider (ASP) | Pipeline | Acquisition | Fast Track |
| Time to Market | Bottom Line | High-Level | Benefit analysis | Control Group |
| Eyeballs | Google Juice | MARKETING BINGO (free square) | Best of Breed | Client Focus[ed] |
| Sales Driven | Growth | Up-Sell | Braindump | Benchmark |
| Targeted | Moving/Going Forward | Leverage | Upside | Profit[ability] |