Return on Investment (ROI) | Control Group | Drill Down | Facilitate | Bottom Line |
Customer Oriented | Service Oriented | Robust | Milestone | Patent |
Relevance | Goal[s] | MARKETING BINGO (free square) | Promotion | Results / Result-Driven |
Synergy / Synergies | Convergent | Burn rate | Optimization | Best of Breed |
No-Brainer | Expectations | Targeted | Win-win | Time to Market |