| Measurement | Acquisition | First to market | E-commerce | Action Item |
| Timeline(s) | Downsize | Followup | Scenario[s] | Monetize |
| Retention | Convergent | MARKETING BINGO (free square) | Run the Numbers | Traction |
| One to one | No-Brainer | Sales Driven | Partner | Off-line |
| Burn rate | Profit[ability] | Best of Breed | Paradigm | Technologies |