| Leverage | Pushback | Demographic | B2B | Touch Base |
| Engage | One to one | Revisit | Downsize | Profit[ability] |
| Objectives | Best Practice | MARKETING BINGO (free square) | Target Audience | Braindump |
| Revenue | Portfolio | Application Service Provider (ASP) | Assets | Strategic |
| E-commerce | Fast Track | Return on Investment (ROI) | Ramp Up | Integration |