| Metrics | Restructuring | Traction | Search Engine Optimization | Target Audience |
| Robust | Real-Time | Empower[ment] | Landing Page[s] | Impactful |
| Touch Base | Integration | MARKETING BINGO (free square) | Ramp Up | Timeline(s) |
| Run the Numbers | Milestone | Goal[s] | Deliverable[s] | Service Oriented |
| Solution(s) | Proactive | Perspective | Engage | Mindset |