| Bottom up | Deliverable[s] | Sales Driven | Traction | Portfolio |
| Real-Time | Synergy / Synergies | Innovation / Innovated | Call to Action | Grow |
| Flexibility | First to market | MARKETING BINGO (free square) | Leverage | Scenario[s] |
| Scope | Emergent | Return on Investment (ROI) | Prototype | Segment |
| Paradigm | Drink the Kool-Aid | Patent | Control Group | Focused |