| Niche[s] | Service Oriented | Innovation / Innovated | Personalization | Ramp Up |
| Metrics | Optimization | Big Picture | Measurement | Up-Sell |
| Dynamic | High-Level | MARKETING BINGO (free square) | End to end | Run the Numbers |
| Best Practice | Proactive | Aggregate | Objectives | Benefit analysis |
| Targeted | Market Leader | Solution(s) | On The Same Page | Portfolio |