| Customer Service | Traction | Milestone | Opportunity | Scenario[s] |
| Targeted | Moving/Going Forward | Braindump | Empower[ment] | Retention |
| Buzz | Revisit | MARKETING BINGO (free square) | Paradigm | Deliverable[s] |
| Proactive | Big Picture | Off-line | Portfolio | Followup |
| Experiences | Partner | Burn rate | Low-Hanging Fruit | Personalization |