| Personalization | Fast Track | Up-Sell | Profit[ability] | Niche[s] |
| Demographic | Business Plan | Promotion | Milestone | No-Brainer |
| Intellectual Property | Assets | MARKETING BINGO (free square) | Real-Time | Phase |
| Vertical Market | One to one | Pushback | Scope | Ball Park |
| Strategic | Service Oriented | Pipeline | Eyeballs | Perspective |