| Real-Time | Win-win | Phase | Timeline(s) | Automated |
| Customer Service | Dynamic | End to end | Benchmark | Drill Down |
| Back-end | High-Level | MARKETING BINGO (free square) | Customer Oriented | Demographic |
| ETA | Brand[ing] | Bottom up | Promotion | Downsize |
| Leverage | Prototype | Time to Market | Assets | Vertical Market |