| Scope | Collaborate | Real-Time | Time to Market | Cross Sell |
| Segment | Pipeline | Low-Hanging Fruit | Performance | Return on Investment (ROI) |
| Service Oriented | Conversion | MARKETING BINGO (free square) | Landing Page[s] | Patent |
| Niche[s] | Targeted | Engage | Automated | Growth |
| Burn rate | Client Focus[ed] | Downsize | One to one | Acquisition |