| A-B Testing | Leverage | Benchmark | Off-line | Expectations |
| Promotion | Moving/Going Forward | Customer Oriented | Scope | Objectives |
| Best of Breed | Proactive | MARKETING BINGO (free square) | Profit[ability] | Business Plan |
| Search Engine Optimization | Due dilligence | End to end | Google Juice | Technologies |
| Downsize | Impactful | Workflow | Timeline(s) | Monetize |