| Revisit | Impactful | Traction | Flexibility | Out Source |
| Moving/Going Forward | A-B Testing | Facilitate | Benchmark | Scope |
| Leverage | Innovation / Innovated | MARKETING BINGO (free square) | First to market | Demographic |
| Growth | Grow | Empower[ment] | Collaborate | Touch Base |
| Customer Service | Retention | Assets | Timeline(s) | Service Oriented |