| End to end | Benchmark | Perspective | Acquisition | Google Juice |
| Personalization | Call to Action | Application Service Provider (ASP) | Service Oriented | Traction |
| Customer Service | E-tailers | MARKETING BINGO (free square) | Mind Share | Benefit analysis |
| Technologies | Low-Hanging Fruit | Wow Factor | Fast Track | Target Audience |
| Phase | Segment | Aggregate | Workflow | Collaborate |