| No-Brainer | Best Practice | Moving/Going Forward | Braindump | A-B Testing |
| Service Oriented | Prioritized | Emergent | Bandwidth | Time to Market |
| Experiences | Goal[s] | MARKETING BINGO (free square) | Impactful | Portfolio |
| Action Item | Viral | Retention | Phase | Client Focus[ed] |
| Drink the Kool-Aid | Strategize | E-commerce | Perspective | Mindset |