| Performance | Results / Result-Driven | Targeted | Traction | Conversion |
| Focused | Wow Factor | Measurement | Restructuring | Retention |
| Time to Market | Emergent | MARKETING BINGO (free square) | Action Item | Customer Relationship Management (CRM) |
| High-Level | Mindset | Bandwidth | Deadlines | Acquisition |
| Portfolio | Scope | Buzz | Personalization | Partner |