| Customer Relationship Management (CRM) | One to one | Monetize | Objectives | Performance |
| Big Picture | Lead The Field / Occupy The Field | Bottom up | Time to Market | Targeted |
| Facilitate | Brand[ing] | MARKETING BINGO (free square) | Prototype | Pipeline |
| Service Oriented | Braindump | Business Plan | Off-line | Integration |
| Customer Centric | Aggregate | Workflow | Solution(s) | Portfolio |