AcquisitionE-tailersUp-SellPortfolioStrategic
MilestoneConvergentBenchmarkWin-winLeverage
FollowupLow-Hanging FruitMARKETING BINGO
(free square)
Intellectual PropertyImpactful
Synergy / SynergiesTimeline(s)UpsideApplication Service Provider (ASP)Facilitate
Ball ParkViralReal-TimeCustomer Relationship Management (CRM)Growth

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