| Braindump | Empower[ment] | Partner | Portfolio | Deliverable[s] |
| Patent | A-B Testing | Timeline(s) | Client Focus[ed] | Leverage |
| Viral | Big Picture | MARKETING BINGO (free square) | Optimization | Measurement |
| Touch Base | Low-Hanging Fruit | On The Same Page | Best Practice | Acquisition |
| Up-Sell | No-Brainer | Upside | ETA | Workflow |