| Win-win | Mindset | Strategic | Emergent | Opportunity |
| Dynamic | Customer Relationship Management (CRM) | Grow | Cross Sell | Engage |
| Portfolio | Paradigm | MARKETING BINGO (free square) | Viral | Retention |
| Client Focus[ed] | Profit[ability] | Perspective | Drill Down | E-tailers |
| Synergy / Synergies | Expectations | Back-end | Google Juice | Phase |