| Metrics | Out Source | Service Oriented | Results / Result-Driven | On The Same Page |
| Robust | E-business | Strategize | Win-win | Goal[s] |
| Moving/Going Forward | Promotion | MARKETING BINGO (free square) | Time to Market | Flexibility |
| Conversion | Monetize | Buzz | Dynamic | Brand[ing] |
| Intellectual Property | Experiences | Facilitate | Call to Action | Proactive |