| Followup | Partner | Pushback | B2B | Customer Relationship Management (CRM) |
| Wow Factor | Mindset | Demographic | Growth | Traction |
| One to one | Results / Result-Driven | MARKETING BINGO (free square) | Moving/Going Forward | Experiences |
| Sales Driven | Google Juice | Retention | Downsize | Proactive |
| Mind Share | High-Level | Customer Centric | Robust | Strategic |