| Workflow | End to end | Assets | Gap Analysis | A-B Testing |
| Customer Service | Proactive | Promotion | Metrics | Prototype |
| No-Brainer | Conversion | MARKETING BINGO (free square) | Downsize | Success |
| Experiences | Wow Factor | Brand[ing] | Real-Time | Solution(s) |
| Eyeballs | Restructuring | Empower[ment] | E-commerce | Landing Page[s] |