| B2B | Metrics | Traction | Fast Track | Objectives |
| Burn rate | Scope | Success | Buzz | Mind Share |
| Personalization | Drink the Kool-Aid | MARKETING BINGO (free square) | Call to Action | Targeted |
| Touch Base | Phase | Customer Relationship Management (CRM) | Dynamic | First to market |
| Win-win | Back-end | Robust | Return on Investment (ROI) | Search Engine Optimization |