| Grow | Customer Service | Leverage | Metrics | Targeted |
| Ball Park | No-Brainer | Gap Analysis | Time to Market | Revenue |
| Engage | Prioritized | MARKETING BINGO (free square) | Real-Time | Success |
| Personalization | Action Item | Service Oriented | Buzz | Drill Down |
| Application Service Provider (ASP) | Drink the Kool-Aid | Best Practice | Touch Base | Relevance |