| Integration | Milestone | Client Focus[ed] | Engage | Wow Factor |
| Impactful | Target Audience | Braindump | Out Source | Fast Track |
| Empower[ment] | Results / Result-Driven | MARKETING BINGO (free square) | Patent | Traction |
| Performance | Segment | Benefit analysis | Assets | Relevance |
| Customer Oriented | Targeted | Drink the Kool-Aid | Application Service Provider (ASP) | Bandwidth |