| Convergent | Perspective | Pipeline | Real-Time | Best of Breed |
| Lead The Field / Occupy The Field | Brand[ing] | Drink the Kool-Aid | Off-line | Customer Relationship Management (CRM) |
| Scope | Restructuring | MARKETING BINGO (free square) | Profit[ability] | Measurement |
| Solution(s) | Performance | Cross Sell | Service Oriented | Win-win |
| Moving/Going Forward | Up-Sell | Experiences | Synergy / Synergies | E-commerce |