| Braindump | Experiences | Real-Time | Assets | Paradigm |
| Dynamic | Collaborate | Low-Hanging Fruit | First to market | Brand[ing] |
| Streamline | Impactful | MARKETING BINGO (free square) | Monetize | Milestone |
| Value Add[ed] | E-business | Benchmark | Customer Oriented | Application Service Provider (ASP) |
| Phase | Promotion | Scenario[s] | Action Item | Search Engine Optimization |