| Gap Analysis | Business Plan | Upside | No-Brainer | Streamline |
| Empower[ment] | Focused | Vertical Market | Promotion | Assets |
| High-Level | Traction | MARKETING BINGO (free square) | Personalization | Facilitate |
| Opportunity | Demographic | Sales Driven | Metrics | Prioritized |
| Strategic | Buzz | Wow Factor | First to market | Touch Base |