| Sales Driven | High-Level | Drink the Kool-Aid | Personalization | Success |
| No-Brainer | Niche[s] | ETA | Acquisition | Burn rate |
| Ramp Up | Benefit analysis | MARKETING BINGO (free square) | Win-win | Control Group |
| Due dilligence | Cross Sell | Mind Share | Target Audience | Upside |
| Call to Action | Streamline | Customer Centric | Workflow | Moving/Going Forward |