| Pushback | Ball Park | Scope | Mindset | A-B Testing |
| Google Juice | Bottom Line | Monetize | Growth | Technologies |
| Perspective | Targeted | MARKETING BINGO (free square) | Deliverable[s] | Customer Centric |
| Automated | Collaborate | Aggregate | Bandwidth | Real-Time |
| Off-line | Impactful | Measurement | Value Add[ed] | Best of Breed |