| Google Juice | Off-line | Drink the Kool-Aid | First to market | Followup |
| Demographic | Workflow | Dynamic | Conversion | Monetize |
| Restructuring | Gap Analysis | MARKETING BINGO (free square) | Leverage | Search Engine Optimization |
| Patent | Mind Share | Value Add[ed] | ETA | Best Practice |
| Flexibility | Control Group | Run the Numbers | Acquisition | Retention |