| Time to Market | Customer Service | High-Level | E-commerce | First to market |
| Flexibility | Convergent | On The Same Page | Robust | Segment |
| Burn rate | Real-Time | MARKETING BINGO (free square) | Deliverable[s] | Measurement |
| Impactful | Gap Analysis | Retention | Success | Benchmark |
| Out Source | Empower[ment] | Milestone | Low-Hanging Fruit | Run the Numbers |