| Prioritized | Value Add[ed] | Ball Park | Landing Page[s] | Pushback |
| Expectations | Segment | Partner | Promotion | Ramp Up |
| Collaborate | Run the Numbers | MARKETING BINGO (free square) | Touch Base | Pipeline |
| Bottom up | A-B Testing | Time to Market | E-commerce | Strategize |
| Objectives | Best Practice | First to market | Mindset | Impactful |