| Retention | Perspective | Performance | Application Service Provider (ASP) | Google Juice |
| Conversion | Relevance | Empower[ment] | Buzz | Burn rate |
| Win-win | Monetize | MARKETING BINGO (free square) | Personalization | Customer Oriented |
| Braindump | Out Source | Strategize | Eyeballs | Promotion |
| Metrics | Search Engine Optimization | Solution(s) | Sales Driven | Customer Centric |