| Promotion | Cross Sell | Perspective | Run the Numbers | Viral |
| Service Oriented | Results / Result-Driven | Success | Ramp Up | Focused |
| Leverage | E-business | MARKETING BINGO (free square) | Application Service Provider (ASP) | Expectations |
| Out Source | Touch Base | Up-Sell | Low-Hanging Fruit | Google Juice |
| Downsize | Proactive | Brand[ing] | Goal[s] | Innovation / Innovated |