| Restructuring | Patent | Application Service Provider (ASP) | Conversion | Opportunity |
| Portfolio | Growth | Goal[s] | Intellectual Property | Followup |
| Prioritized | Touch Base | MARKETING BINGO (free square) | Burn rate | Scenario[s] |
| Buzz | Ball Park | Empower[ment] | Expectations | Vertical Market |
| First to market | Strategize | Landing Page[s] | Acquisition | Run the Numbers |