| Benchmark | Service Oriented | Flexibility | Metrics | Call to Action |
| Solution(s) | Revenue | Demographic | Eyeballs | Drill Down |
| Prototype | E-commerce | MARKETING BINGO (free square) | Convergent | Traction |
| Upside | High-Level | Ball Park | Collaborate | Opportunity |
| Relevance | Proactive | Profit[ability] | Benefit analysis | Search Engine Optimization |