| Cross Sell | Assets | Scenario[s] | Lead The Field / Occupy The Field | Empower[ment] |
| Application Service Provider (ASP) | Portfolio | No-Brainer | Segment | B2B |
| Bandwidth | Flexibility | MARKETING BINGO (free square) | Ball Park | Gap Analysis |
| Eyeballs | Opportunity | Performance | Time to Market | Goal[s] |
| Leverage | Relevance | Niche[s] | Scope | Solution(s) |