| Customer Service | Retention | Monetize | Braindump | Benefit analysis |
| Engage | Timeline(s) | Restructuring | E-business | Best Practice |
| Drink the Kool-Aid | Streamline | MARKETING BINGO (free square) | Vertical Market | Return on Investment (ROI) |
| Promotion | Control Group | Targeted | Mind Share | High-Level |
| Technologies | Convergent | Demographic | Prioritized | Followup |