| Technologies | End to end | Customer Centric | Automated | Mind Share |
| Results / Result-Driven | Buzz | Bandwidth | Wow Factor | Segment |
| Google Juice | Emergent | MARKETING BINGO (free square) | Patent | Moving/Going Forward |
| Flexibility | No-Brainer | Focused | Win-win | Optimization |
| Workflow | Back-end | Acquisition | Paradigm | Low-Hanging Fruit |