| Application Service Provider (ASP) | No-Brainer | Results / Result-Driven | Timeline(s) | Brand[ing] |
| Facilitate | End to end | Burn rate | Restructuring | Pushback |
| Lead The Field / Occupy The Field | Call to Action | MARKETING BINGO (free square) | Customer Service | Grow |
| Vertical Market | Milestone | Value Add[ed] | Action Item | Targeted |
| Metrics | Return on Investment (ROI) | Viral | Landing Page[s] | Intellectual Property |