| Synergy / Synergies | Pipeline | Bottom Line | B2B | Wow Factor |
| Innovation / Innovated | ETA | Market Leader | Retention | Results / Result-Driven |
| Strategize | Emergent | MARKETING BINGO (free square) | Niche[s] | Integration |
| Landing Page[s] | Fast Track | Assets | Segment | Promotion |
| No-Brainer | Leverage | Performance | Targeted | Real-Time |