| Value Add[ed] | Best of Breed | Emergent | Best Practice | Action Item |
| Win-win | Drill Down | E-commerce | Benefit analysis | Benchmark |
| Optimization | E-tailers | MARKETING BINGO (free square) | Google Juice | Target Audience |
| Out Source | Metrics | Focused | Market Leader | A-B Testing |
| Solution(s) | Traction | ETA | Monetize | No-Brainer |