| Strategize | Best of Breed | A-B Testing | Milestone | Due dilligence |
| Bottom up | End to end | Proactive | Gap Analysis | Patent |
| Win-win | Vertical Market | MARKETING BINGO (free square) | Upside | Mind Share |
| Technologies | Low-Hanging Fruit | Braindump | E-business | Partner |
| Out Source | Lead The Field / Occupy The Field | Conversion | Portfolio | Ramp Up |