| Leverage | Application Service Provider (ASP) | Portfolio | Upside | Off-line |
| Optimization | Collaborate | Streamline | Focused | Deliverable[s] |
| Grow | Run the Numbers | MARKETING BINGO (free square) | Burn rate | Proactive |
| Convergent | Workflow | Retention | Empower[ment] | Customer Oriented |
| Prototype | Scenario[s] | Innovation / Innovated | Business Plan | E-business |