| Wow Factor | Ramp Up | Search Engine Optimization | Focused | Goal[s] |
| Pushback | One to one | Sales Driven | Innovation / Innovated | Growth |
| Convergent | Vertical Market | MARKETING BINGO (free square) | End to end | Out Source |
| Bottom up | Bottom Line | No-Brainer | Perspective | Customer Relationship Management (CRM) |
| Downsize | Business Plan | First to market | Off-line | Assets |