| Drink the Kool-Aid | Wow Factor | Customer Centric | Moving/Going Forward | Engage |
| Braindump | Ramp Up | Drill Down | End to end | Niche[s] |
| Buzz | Application Service Provider (ASP) | MARKETING BINGO (free square) | Burn rate | Viral |
| Optimization | Partner | Portfolio | Run the Numbers | Restructuring |
| No-Brainer | Metrics | Prioritized | Gap Analysis | Milestone |