| Viral | Market Leader | Revenue | Customer Service | Off-line |
| Cross Sell | Application Service Provider (ASP) | Robust | Due dilligence | Eyeballs |
| Moving/Going Forward | Retention | MARKETING BINGO (free square) | Proactive | Collaborate |
| Personalization | Traction | Prototype | Followup | Out Source |
| Service Oriented | Touch Base | Buzz | Value Add[ed] | Mindset |