| Brand[ing] | Big Picture | Monetize | First to market | Out Source |
| Low-Hanging Fruit | Segment | Off-line | Empower[ment] | Traction |
| Benefit analysis | Objectives | MARKETING BINGO (free square) | Goal[s] | Integration |
| Google Juice | Robust | Run the Numbers | Proactive | Best of Breed |
| Experiences | Due dilligence | Benchmark | Mindset | Growth |