| Customer Oriented | Call to Action | Ball Park | Business Plan | Solution(s) |
| Monetize | Streamline | Best Practice | One to one | Personalization |
| Robust | Benchmark | MARKETING BINGO (free square) | Customer Relationship Management (CRM) | Lead The Field / Occupy The Field |
| Burn rate | Assets | Followup | Revisit | Experiences |
| Prototype | Timeline(s) | Opportunity | Application Service Provider (ASP) | Due dilligence |