| Streamline | Retention | Customer Centric | Objectives | Patent |
| Sales Driven | Business Plan | Flexibility | Ball Park | On The Same Page |
| Google Juice | Action Item | MARKETING BINGO (free square) | Expectations | Deadlines |
| Emergent | Acquisition | Customer Service | Mindset | End to end |
| Success | Lead The Field / Occupy The Field | Out Source | Scenario[s] | Mind Share |