| Phase | Performance | Optimization | Expectations | Segment |
| Eyeballs | Control Group | Customer Relationship Management (CRM) | Proactive | Low-Hanging Fruit |
| Drink the Kool-Aid | Robust | MARKETING BINGO (free square) | Personalization | Dynamic |
| Synergy / Synergies | High-Level | Service Oriented | End to end | E-business |
| Up-Sell | Prioritized | Customer Centric | Due dilligence | Customer Service |