| Fast Track | Cross Sell | Mind Share | Customer Oriented | Portfolio |
| Monetize | Synergy / Synergies | Business Plan | Bottom Line | Revenue |
| Best Practice | Search Engine Optimization | MARKETING BINGO (free square) | Leverage | Call to Action |
| Real-Time | Wow Factor | Vertical Market | Expectations | Low-Hanging Fruit |
| Growth | Opportunity | Results / Result-Driven | Focused | Conversion |