| Mindset | Impactful | Prototype | Timeline(s) | Benefit analysis |
| Deadlines | Automated | Strategize | Deliverable[s] | Leverage |
| Drill Down | Landing Page[s] | MARKETING BINGO (free square) | Solution(s) | Partner |
| Customer Service | Results / Result-Driven | E-business | Scenario[s] | Braindump |
| Targeted | Sales Driven | Expectations | Demographic | Personalization |