| Call to Action | Customer Relationship Management (CRM) | Convergent | Robust | Deliverable[s] |
| Action Item | Sales Driven | Perspective | Monetize | Mind Share |
| Results / Result-Driven | Retention | MARKETING BINGO (free square) | Measurement | Real-Time |
| E-tailers | Expectations | Burn rate | Streamline | Emergent |
| Cross Sell | Eyeballs | Landing Page[s] | Bottom up | Empower[ment] |