| Flexibility | Win-win | Synergy / Synergies | Patent | Robust |
| Real-Time | E-commerce | Proactive | Experiences | E-tailers |
| Traction | Application Service Provider (ASP) | MARKETING BINGO (free square) | Pipeline | Dynamic |
| Fast Track | Measurement | Promotion | Niche[s] | Revisit |
| Google Juice | Brand[ing] | Deadlines | Lead The Field / Occupy The Field | Objectives |