| Scope | Search Engine Optimization | Results / Result-Driven | Big Picture | Deadlines |
| Paradigm | Vertical Market | Best of Breed | First to market | Measurement |
| Customer Centric | Target Audience | MARKETING BINGO (free square) | Robust | Pushback |
| Wow Factor | Proactive | Mindset | Deliverable[s] | Best Practice |
| Ball Park | Streamline | Landing Page[s] | Back-end | Conversion |