| Growth | Facilitate | Intellectual Property | Optimization | Customer Centric |
| Service Oriented | Target Audience | Patent | Back-end | Return on Investment (ROI) |
| Success | Big Picture | MARKETING BINGO (free square) | Gap Analysis | Experiences |
| Portfolio | Wow Factor | Touch Base | Acquisition | Business Plan |
| Workflow | Buzz | Synergy / Synergies | Technologies | Convergent |