| Eyeballs | Aggregate | Sales Driven | Brand[ing] | Bottom up |
| Strategic | Intellectual Property | One to one | Real-Time | Opportunity |
| Moving/Going Forward | Restructuring | MARKETING BINGO (free square) | Buzz | Value Add[ed] |
| Measurement | Best of Breed | Promotion | Deliverable[s] | Customer Service |
| Target Audience | Vertical Market | Ball Park | Automated | Gap Analysis |