| Bottom Line | Best of Breed | Opportunity | Promotion | Action Item |
| Prototype | E-commerce | Experiences | Landing Page[s] | Off-line |
| Metrics | Assets | MARKETING BINGO (free square) | Downsize | Back-end |
| Growth | Run the Numbers | Cross Sell | Benchmark | Fast Track |
| Target Audience | Revisit | One to one | Bandwidth | Customer Oriented |