| Google Juice | Segment | Traction | Prototype | Conversion |
| Service Oriented | Burn rate | First to market | Emergent | Touch Base |
| Monetize | Partner | MARKETING BINGO (free square) | Buzz | Due dilligence |
| Value Add[ed] | Customer Relationship Management (CRM) | Metrics | Objectives | Paradigm |
| Fast Track | One to one | Demographic | Downsize | Convergent |