| Collaborate | Opportunity | A-B Testing | Lead The Field / Occupy The Field | Customer Relationship Management (CRM) |
| Buzz | Search Engine Optimization | Control Group | Goal[s] | Scope |
| Results / Result-Driven | Restructuring | MARKETING BINGO (free square) | E-commerce | Niche[s] |
| Ball Park | Due dilligence | Strategize | Flexibility | First to market |
| Timeline(s) | Followup | Upside | Out Source | Burn rate |