| Partner | Call to Action | Growth | Technologies | Integration |
| Facilitate | Paradigm | Dynamic | Convergent | Solution(s) |
| Flexibility | Goal[s] | MARKETING BINGO (free square) | Promotion | Metrics |
| Intellectual Property | Performance | Results / Result-Driven | Synergy / Synergies | Personalization |
| Mindset | Workflow | Sales Driven | Out Source | Benchmark |