| Acquisition | E-tailers | Up-Sell | Portfolio | Strategic |
| Milestone | Convergent | Benchmark | Win-win | Leverage |
| Followup | Low-Hanging Fruit | MARKETING BINGO (free square) | Intellectual Property | Impactful |
| Synergy / Synergies | Timeline(s) | Upside | Application Service Provider (ASP) | Facilitate |
| Ball Park | Viral | Real-Time | Customer Relationship Management (CRM) | Growth |