| B2B | Big Picture | Leverage | Due dilligence | Impactful |
| Results / Result-Driven | E-business | Downsize | Customer Relationship Management (CRM) | Streamline |
| On The Same Page | Viral | MARKETING BINGO (free square) | Proactive | Google Juice |
| Partner | Sales Driven | Collaborate | Mindset | Up-Sell |
| Restructuring | Monetize | Time to Market | Personalization | Acquisition |