| Benefit analysis | Call to Action | Technologies | Scenario[s] | Segment |
| Braindump | Personalization | Empower[ment] | Portfolio | E-tailers |
| Optimization | Results / Result-Driven | MARKETING BINGO (free square) | Promotion | Value Add[ed] |
| Ramp Up | Win-win | Conversion | ETA | Scope |
| Prioritized | Patent | Assets | Bandwidth | Customer Centric |