| Burn rate | Expectations | Google Juice | Back-end | Downsize |
| Vertical Market | Retention | Objectives | Mind Share | Market Leader |
| Mindset | Convergent | MARKETING BINGO (free square) | Fast Track | Performance |
| Upside | Dynamic | Phase | Niche[s] | Best of Breed |
| Streamline | Opportunity | Acquisition | Customer Centric | Prioritized |