| Drill Down | No-Brainer | Pushback | Business Plan | Gap Analysis |
| Best Practice | Ramp Up | Patent | Wow Factor | Partner |
| Best of Breed | Acquisition | MARKETING BINGO (free square) | On The Same Page | Convergent |
| Experiences | Customer Centric | Benefit analysis | Perspective | Conversion |
| Revisit | Market Leader | Drink the Kool-Aid | Strategic | Prioritized |