| Market Leader | B2B | Convergent | Benchmark | Customer Service |
| Viral | ETA | Application Service Provider (ASP) | Monetize | Bandwidth |
| Action Item | Control Group | MARKETING BINGO (free square) | A-B Testing | On The Same Page |
| Scope | Off-line | Customer Relationship Management (CRM) | Ball Park | Technologies |
| Strategic | Benefit analysis | Impactful | Pipeline | Revisit |