| End to end | Viral | Business Plan | Robust | Expectations |
| On The Same Page | Braindump | Scenario[s] | Measurement | Wow Factor |
| Dynamic | Facilitate | MARKETING BINGO (free square) | Partner | Touch Base |
| Revenue | Leverage | Strategize | Engage | Prototype |
| Ramp Up | Win-win | Segment | Action Item | Collaborate |