| Facilitate | Leverage | Run the Numbers | Metrics | Workflow |
| Synergy / Synergies | Pushback | Retention | Patent | Conversion |
| Back-end | Search Engine Optimization | MARKETING BINGO (free square) | Restructuring | Real-Time |
| Aggregate | Out Source | Results / Result-Driven | Return on Investment (ROI) | Value Add[ed] |
| Strategize | Benchmark | Google Juice | No-Brainer | Control Group |