| Strategic | Growth | Conversion | Low-Hanging Fruit | Focused |
| Drink the Kool-Aid | Google Juice | Opportunity | Performance | Facilitate |
| Convergent | Targeted | MARKETING BINGO (free square) | Paradigm | Cross Sell |
| Milestone | On The Same Page | Emergent | Followup | Buzz |
| Automated | Dynamic | Metrics | Synergy / Synergies | Burn rate |