| Perspective | Google Juice | Brand[ing] | Call to Action | Service Oriented |
| Workflow | Facilitate | Prototype | A-B Testing | Back-end |
| Assets | Results / Result-Driven | MARKETING BINGO (free square) | Relevance | Robust |
| Paradigm | Deliverable[s] | Cross Sell | Due dilligence | Growth |
| Targeted | Run the Numbers | Strategize | Intellectual Property | Promotion |