| Focused | Solution(s) | Experiences | E-business | Mindset |
| A-B Testing | Up-Sell | Real-Time | Moving/Going Forward | Lead The Field / Occupy The Field |
| Targeted | Mind Share | MARKETING BINGO (free square) | Customer Relationship Management (CRM) | Gap Analysis |
| Viral | Drink the Kool-Aid | High-Level | Synergy / Synergies | Buzz |
| ETA | Best Practice | Search Engine Optimization | Business Plan | Bottom up |