| E-business | Traction | Market Leader | Touch Base | Focused |
| Proactive | Eyeballs | Back-end | Scope | Success |
| Brand[ing] | Grow | MARKETING BINGO (free square) | Profit[ability] | First to market |
| Objectives | Return on Investment (ROI) | Benchmark | Ball Park | Targeted |
| Niche[s] | Control Group | Results / Result-Driven | Technologies | Customer Centric |