| Cross Sell | Gap Analysis | Google Juice | Integration | Sales Driven |
| Metrics | Prototype | Action Item | Leverage | Emergent |
| Relevance | Customer Service | MARKETING BINGO (free square) | Strategic | Restructuring |
| Off-line | Targeted | Win-win | Proactive | Deliverable[s] |
| Perspective | Traction | Portfolio | Market Leader | Drink the Kool-Aid |