| Fast Track | Partner | Growth | Lead The Field / Occupy The Field | Gap Analysis |
| Off-line | Measurement | Eyeballs | First to market | Portfolio |
| Facilitate | Personalization | MARKETING BINGO (free square) | Grow | Aggregate |
| Benefit analysis | Drill Down | Assets | Drink the Kool-Aid | Customer Oriented |
| Convergent | Segment | ETA | Google Juice | Application Service Provider (ASP) |