| Pipeline | Prioritized | Emergent | Touch Base | Revenue |
| Benefit analysis | Performance | Drill Down | Flexibility | Best of Breed |
| Robust | Demographic | MARKETING BINGO (free square) | Action Item | Segment |
| Aggregate | Empower[ment] | Expectations | Traction | Market Leader |
| Innovation / Innovated | Strategize | Technologies | Pushback | Bottom up |