| Search Engine Optimization | Segment | Monetize | Pipeline | Revenue |
| Dynamic | Intellectual Property | Wow Factor | E-commerce | Revisit |
| Value Add[ed] | Impactful | MARKETING BINGO (free square) | Target Audience | Robust |
| E-tailers | Success | Buzz | Prioritized | Phase |
| Restructuring | Emergent | Low-Hanging Fruit | A-B Testing | Targeted |