| Customer Oriented | Partner | Value Add[ed] | Focused | Benefit analysis |
| Phase | Business Plan | Mindset | Empower[ment] | Brand[ing] |
| Timeline(s) | Restructuring | MARKETING BINGO (free square) | Milestone | E-business |
| Goal[s] | Application Service Provider (ASP) | Touch Base | Moving/Going Forward | Assets |
| Deliverable[s] | Downsize | Up-Sell | Run the Numbers | Braindump |