| Gap Analysis | Metrics | Convergent | Bottom Line | Emergent |
| Prototype | Relevance | Success | Fast Track | Growth |
| Opportunity | E-commerce | MARKETING BINGO (free square) | Scenario[s] | Assets |
| Portfolio | Customer Centric | Optimization | Benefit analysis | Empower[ment] |
| E-business | Cross Sell | ETA | Technologies | Ball Park |