| Action Item | Market Leader | Convergent | Perspective | Restructuring |
| Performance | Buzz | Business Plan | Strategic | Segment |
| Proactive | Benchmark | MARKETING BINGO (free square) | Profit[ability] | Downsize |
| Revisit | Aggregate | Optimization | Out Source | Run the Numbers |
| Best of Breed | ETA | Relevance | Personalization | Success |