| Mind Share | E-business | Win-win | ETA | Wow Factor |
| Out Source | Downsize | Leverage | Customer Relationship Management (CRM) | Robust |
| Call to Action | Landing Page[s] | MARKETING BINGO (free square) | Sales Driven | E-tailers |
| Bandwidth | Touch Base | Niche[s] | Gap Analysis | Promotion |
| Facilitate | Aggregate | Customer Oriented | Best of Breed | Intellectual Property |