| Goal[s] | Streamline | Bottom up | Deadlines | Bandwidth |
| Ball Park | Timeline(s) | Low-Hanging Fruit | Emergent | Niche[s] |
| Value Add[ed] | Collaborate | MARKETING BINGO (free square) | Customer Centric | Monetize |
| Phase | Flexibility | Viral | Traction | Eyeballs |
| Ramp Up | Customer Service | Out Source | Facilitate | Burn rate |