| Strategize | Mindset | Client Focus[ed] | Benchmark | Relevance |
| Measurement | Bottom Line | B2B | Revenue | Revisit |
| Leverage | Partner | MARKETING BINGO (free square) | Engage | Big Picture |
| Low-Hanging Fruit | Time to Market | Ball Park | Streamline | Market Leader |
| Buzz | Retention | Bottom up | Workflow | Value Add[ed] |