| Strategize | Bottom up | Performance | Application Service Provider (ASP) | Braindump |
| Mindset | End to end | Customer Centric | Benchmark | Vertical Market |
| Phase | Prioritized | MARKETING BINGO (free square) | Value Add[ed] | Objectives |
| Mind Share | Partner | Optimization | Scenario[s] | Lead The Field / Occupy The Field |
| Search Engine Optimization | Conversion | Relevance | Run the Numbers | Call to Action |