| Return on Investment (ROI) | Customer Relationship Management (CRM) | Convergent | Expectations | Metrics |
| Strategize | Upside | Sales Driven | Integration | Revenue |
| Collaborate | Success | MARKETING BINGO (free square) | Facilitate | Pipeline |
| Flexibility | Impactful | Patent | Up-Sell | Segment |
| End to end | Touch Base | Bandwidth | Dynamic | Robust |