| Revenue | Gap Analysis | Robust | Synergy / Synergies | Dynamic |
| Facilitate | End to end | First to market | Bandwidth | Customer Oriented |
| Aggregate | Call to Action | MARKETING BINGO (free square) | Prioritized | Solution(s) |
| Big Picture | Bottom Line | Measurement | Deadlines | Wow Factor |
| Experiences | Profit[ability] | Bottom up | Return on Investment (ROI) | Expectations |