| Bottom up | Goal[s] | Client Focus[ed] | Brand[ing] | Objectives |
| Target Audience | High-Level | Retention | Emergent | End to end |
| Google Juice | Customer Oriented | MARKETING BINGO (free square) | Partner | Conversion |
| Run the Numbers | Vertical Market | Restructuring | Performance | Metrics |
| Niche[s] | Best Practice | Paradigm | Growth | A-B Testing |