| Real-Time | Synergy / Synergies | Monetize | Bottom Line | B2B |
| Segment | Niche[s] | Collaborate | Goal[s] | Action Item |
| Ramp Up | Cross Sell | MARKETING BINGO (free square) | Acquisition | High-Level |
| Profit[ability] | Low-Hanging Fruit | Restructuring | Milestone | Perspective |
| Call to Action | Off-line | Target Audience | Best Practice | Objectives |