| Run the Numbers | Revenue | Client Focus[ed] | Drill Down | B2B |
| Paradigm | Best of Breed | High-Level | Brand[ing] | Service Oriented |
| Growth | Real-Time | MARKETING BINGO (free square) | Phase | Big Picture |
| Focused | Segment | Out Source | Deadlines | Search Engine Optimization |
| Benefit analysis | ETA | Impactful | Portfolio | Business Plan |