| Win-win | End to end | Market Leader | Mindset | Return on Investment (ROI) |
| Robust | Emergent | Followup | Revenue | Revisit |
| Service Oriented | Milestone | MARKETING BINGO (free square) | Pushback | Retention |
| Cross Sell | Personalization | Mind Share | Streamline | Restructuring |
| Prioritized | Leverage | Paradigm | Promotion | Bottom up |