| Convergent | Customer Relationship Management (CRM) | Success | One to one | Ball Park |
| Pipeline | Landing Page[s] | Expectations | Application Service Provider (ASP) | Target Audience |
| Real-Time | Bottom up | MARKETING BINGO (free square) | Google Juice | Partner |
| Client Focus[ed] | Engage | Relevance | Proactive | Revenue |
| E-tailers | Drink the Kool-Aid | Intellectual Property | Action Item | Brand[ing] |