| Dynamic | E-business | Customer Centric | Perspective | Streamline |
| Leverage | Grow | One to one | Revisit | Paradigm |
| Optimization | Patent | MARKETING BINGO (free square) | Up-Sell | Demographic |
| Customer Relationship Management (CRM) | Low-Hanging Fruit | Convergent | Moving/Going Forward | Landing Page[s] |
| Automated | Real-Time | Lead The Field / Occupy The Field | Braindump | Best of Breed |