| Flexibility | Ball Park | Strategic | Robust | Portfolio |
| Engage | Benefit analysis | Personalization | Value Add[ed] | Paradigm |
| Downsize | Integration | MARKETING BINGO (free square) | Metrics | Wow Factor |
| Client Focus[ed] | Targeted | Growth | Low-Hanging Fruit | Synergy / Synergies |
| Proactive | Prototype | Automated | Workflow | Pipeline |