| Partner | Targeted | Flexibility | Conversion | Service Oriented |
| Retention | Deliverable[s] | Target Audience | Strategize | Lead The Field / Occupy The Field |
| Niche[s] | End to end | MARKETING BINGO (free square) | Customer Relationship Management (CRM) | Benefit analysis |
| Best Practice | Grow | Innovation / Innovated | Phase | Business Plan |
| Measurement | Ramp Up | Google Juice | Solution(s) | Drink the Kool-Aid |