| Automated | Real-Time | Application Service Provider (ASP) | Viral | Synergy / Synergies |
| Focused | Bottom Line | No-Brainer | Downsize | Call to Action |
| Mind Share | Empower[ment] | MARKETING BINGO (free square) | Scope | Goal[s] |
| Low-Hanging Fruit | Burn rate | End to end | Relevance | Assets |
| Win-win | Segment | Personalization | Solution(s) | On The Same Page |