| Bandwidth | Gap Analysis | On The Same Page | Upside | Prioritized |
| Results / Result-Driven | Ball Park | Ramp Up | Expectations | Mindset |
| Performance | Intellectual Property | MARKETING BINGO (free square) | Conversion | Focused |
| Fast Track | Drink the Kool-Aid | Strategic | Profit[ability] | Leverage |
| Burn rate | Scope | Downsize | Facilitate | Application Service Provider (ASP) |