| Ramp Up | Relevance | Intellectual Property | Monetize | No-Brainer |
| Touch Base | Followup | Bottom Line | Facilitate | Upside |
| Aggregate | Lead The Field / Occupy The Field | MARKETING BINGO (free square) | Partner | Workflow |
| Integration | Downsize | Profit[ability] | Synergy / Synergies | Opportunity |
| Objectives | Targeted | Dynamic | Robust | Moving/Going Forward |