| Partner | Customer Relationship Management (CRM) | Monetize | Control Group | Low-Hanging Fruit |
| Fast Track | ETA | Convergent | Burn rate | Bandwidth |
| Personalization | Application Service Provider (ASP) | MARKETING BINGO (free square) | Cross Sell | Innovation / Innovated |
| Revisit | Expectations | Timeline(s) | Traction | Niche[s] |
| Lead The Field / Occupy The Field | Impactful | Growth | On The Same Page | Landing Page[s] |