| Eyeballs | Followup | Moving/Going Forward | Strategize | Best of Breed |
| Personalization | Vertical Market | Technologies | Mindset | Revenue |
| Back-end | Intellectual Property | MARKETING BINGO (free square) | Focused | Niche[s] |
| Low-Hanging Fruit | Google Juice | Convergent | Cross Sell | Call to Action |
| Impactful | Assets | Objectives | Customer Oriented | Patent |