| Targeted | Pushback | Landing Page[s] | A-B Testing | Pipeline |
| Dynamic | Traction | Profit[ability] | Acquisition | Optimization |
| Growth | B2B | MARKETING BINGO (free square) | Opportunity | Customer Centric |
| Google Juice | Emergent | Bottom Line | Back-end | Call to Action |
| Impactful | Leverage | Goal[s] | Action Item | Braindump |