| Action Item | Proactive | Value Add[ed] | Growth | Market Leader |
| Drink the Kool-Aid | Customer Service | Time to Market | Search Engine Optimization | Upside |
| Best Practice | Cross Sell | MARKETING BINGO (free square) | Paradigm | Metrics |
| Best of Breed | Facilitate | High-Level | Intellectual Property | Off-line |
| Traction | Acquisition | Workflow | Retention | Segment |