| Results / Result-Driven | E-business | B2B | Real-Time | Action Item |
| Pushback | E-commerce | Return on Investment (ROI) | Milestone | Control Group |
| Retention | Promotion | MARKETING BINGO (free square) | End to end | Strategic |
| Fast Track | Ball Park | A-B Testing | Metrics | Run the Numbers |
| Measurement | Scenario[s] | Eyeballs | Customer Service | Leverage |