| Segment | Best Practice | Brand[ing] | Robust | Grow |
| Milestone | Impactful | Opportunity | E-tailers | Return on Investment (ROI) |
| Drill Down | A-B Testing | MARKETING BINGO (free square) | Paradigm | E-commerce |
| Eyeballs | Lead The Field / Occupy The Field | Partner | Expectations | Performance |
| Due dilligence | Viral | Restructuring | Google Juice | Drink the Kool-Aid |