| Landing Page[s] | Revisit | Expectations | Aggregate | Metrics |
| Fast Track | Objectives | Partner | Restructuring | Off-line |
| Return on Investment (ROI) | Workflow | MARKETING BINGO (free square) | Vertical Market | Deadlines |
| Wow Factor | Drink the Kool-Aid | Mind Share | Conversion | Ramp Up |
| Service Oriented | Call to Action | Followup | Results / Result-Driven | Deliverable[s] |