| Performance | Best of Breed | Expectations | Paradigm | Big Picture |
| Convergent | Run the Numbers | Scope | Ball Park | Profit[ability] |
| Bandwidth | Out Source | MARKETING BINGO (free square) | Time to Market | Synergy / Synergies |
| Flexibility | Vertical Market | Engage | End to end | Success |
| Touch Base | Niche[s] | Drill Down | Deadlines | Customer Relationship Management (CRM) |