| One to one | Targeted | Ball Park | B2B | Streamline |
| Brand[ing] | Touch Base | Flexibility | Scenario[s] | Leverage |
| Customer Centric | Milestone | MARKETING BINGO (free square) | Impactful | Opportunity |
| Monetize | Intellectual Property | Demographic | Service Oriented | Timeline(s) |
| Promotion | First to market | Metrics | Innovation / Innovated | Braindump |