| Control Group | Targeted | Innovation / Innovated | Milestone | Ramp Up |
| Success | Lead The Field / Occupy The Field | Market Leader | Convergent | End to end |
| Performance | Off-line | MARKETING BINGO (free square) | Action Item | Synergy / Synergies |
| Landing Page[s] | One to one | Buzz | Segment | Client Focus[ed] |
| Promotion | Time to Market | Drink the Kool-Aid | Strategize | Braindump |