| Customer Relationship Management (CRM) | Value Add[ed] | Target Audience | Drink the Kool-Aid | Partner |
| Client Focus[ed] | Grow | Run the Numbers | Time to Market | Brand[ing] |
| Solution(s) | Back-end | MARKETING BINGO (free square) | Bottom Line | Optimization |
| First to market | Milestone | Business Plan | Wow Factor | Strategize |
| Benchmark | Due dilligence | Eyeballs | E-commerce | Patent |