| Downsize | Customer Centric | Bottom up | Drill Down | Eyeballs |
| Streamline | ETA | Prototype | Customer Service | Segment |
| Niche[s] | Emergent | MARKETING BINGO (free square) | Profit[ability] | Target Audience |
| Google Juice | Moving/Going Forward | Facilitate | Customer Relationship Management (CRM) | Personalization |
| Grow | On The Same Page | Technologies | Empower[ment] | E-business |