| Traction | Viral | Automated | Promotion | One to one |
| Expectations | E-tailers | Braindump | Landing Page[s] | Engage |
| Intellectual Property | Search Engine Optimization | MARKETING BINGO (free square) | First to market | E-business |
| Followup | Workflow | Benefit analysis | Growth | Google Juice |
| Return on Investment (ROI) | Prototype | Retention | Dynamic | Phase |