| Integration | Perspective | Buzz | Cross Sell | E-business |
| Objectives | Client Focus[ed] | Mindset | Prototype | Demographic |
| High-Level | Landing Page[s] | MARKETING BINGO (free square) | Metrics | Profit[ability] |
| Streamline | Workflow | Impactful | Benefit analysis | Service Oriented |
| Experiences | Portfolio | Control Group | Win-win | Empower[ment] |