| Real-Time | Upside | Emergent | Gap Analysis | Strategic |
| Drink the Kool-Aid | Demographic | Partner | Automated | Landing Page[s] |
| Growth | Collaborate | MARKETING BINGO (free square) | Brand[ing] | Technologies |
| Braindump | Perspective | Convergent | Deliverable[s] | First to market |
| Relevance | Scenario[s] | Eyeballs | A-B Testing | Expectations |