| Benchmark | Results / Result-Driven | Landing Page[s] | Personalization | E-business |
| Off-line | Targeted | Streamline | Traction | Convergent |
| Optimization | Gap Analysis | MARKETING BINGO (free square) | Prototype | Braindump |
| Control Group | Focused | Facilitate | Bottom Line | Google Juice |
| One to one | Moving/Going Forward | Conversion | Downsize | Big Picture |