| Goal[s] | Relevance | Benchmark | Deadlines | Focused |
| Application Service Provider (ASP) | Scenario[s] | Ramp Up | Robust | E-business |
| Cross Sell | Customer Service | MARKETING BINGO (free square) | Leverage | Expectations |
| Targeted | Return on Investment (ROI) | Results / Result-Driven | Personalization | Niche[s] |
| Fast Track | Downsize | Growth | Engage | Mindset |