| Profit[ability] | Followup | ETA | Downsize | Empower[ment] |
| Gap Analysis | Traction | Run the Numbers | Benefit analysis | Acquisition |
| Touch Base | Optimization | MARKETING BINGO (free square) | Restructuring | Paradigm |
| B2B | Call to Action | No-Brainer | Demographic | Revisit |
| Innovation / Innovated | Prioritized | Off-line | Buzz | Up-Sell |