| Segment | Client Focus[ed] | Ramp Up | One to one | Goal[s] |
| B2B | Benchmark | Search Engine Optimization | Engage | Time to Market |
| Personalization | Innovation / Innovated | MARKETING BINGO (free square) | Lead The Field / Occupy The Field | Dynamic |
| Strategic | Target Audience | Opportunity | First to market | Upside |
| End to end | Conversion | Restructuring | Automated | Gap Analysis |