| Google Juice | Collaborate | Streamline | Search Engine Optimization | Scope |
| Viral | Brand[ing] | No-Brainer | Phase | Braindump |
| Run the Numbers | E-commerce | MARKETING BINGO (free square) | Assets | Deadlines |
| Restructuring | Vertical Market | Eyeballs | Scenario[s] | Metrics |
| Innovation / Innovated | Gap Analysis | Monetize | Conversion | End to end |