| Target Audience | Assets | Relevance | Drink the Kool-Aid | Targeted |
| Proactive | E-tailers | Empower[ment] | High-Level | Scenario[s] |
| Monetize | Revenue | MARKETING BINGO (free square) | Growth | Partner |
| Lead The Field / Occupy The Field | Big Picture | Real-Time | Business Plan | Impactful |
| Demographic | Touch Base | Intellectual Property | Solution(s) | Customer Service |