| E-tailers | Vertical Market | Leverage | Customer Relationship Management (CRM) | Followup |
| Ramp Up | Benefit analysis | On The Same Page | Buzz | Real-Time |
| Collaborate | Facilitate | MARKETING BINGO (free square) | Brand[ing] | Assets |
| E-business | Wow Factor | Goal[s] | A-B Testing | Monetize |
| Acquisition | Success | Perspective | Off-line | Aggregate |