| Bottom up | Leverage | Restructuring | Solution(s) | Expectations |
| Best Practice | Drill Down | Big Picture | Strategize | Brand[ing] |
| Deliverable[s] | E-business | MARKETING BINGO (free square) | Milestone | E-commerce |
| B2B | Aggregate | Upside | ETA | Portfolio |
| Metrics | Personalization | Assets | Fast Track | Demographic |