| Benchmark | Segment | Patent | Profit[ability] | Milestone |
| Client Focus[ed] | Search Engine Optimization | Grow | Back-end | Real-Time |
| Control Group | Big Picture | MARKETING BINGO (free square) | Metrics | First to market |
| Service Oriented | Touch Base | Win-win | Off-line | Streamline |
| Fast Track | Best of Breed | Objectives | Customer Relationship Management (CRM) | Lead The Field / Occupy The Field |