| Facilitate | Proactive | Bandwidth | Followup | Automated |
| Scope | Revenue | Integration | Back-end | Best of Breed |
| Segment | Acquisition | MARKETING BINGO (free square) | Out Source | Engage |
| End to end | Drill Down | Client Focus[ed] | First to market | Time to Market |
| Robust | Fast Track | Prototype | Performance | Burn rate |