| Moving/Going Forward | Results / Result-Driven | Benefit analysis | Technologies | Best of Breed |
| Buzz | Solution(s) | Braindump | Real-Time | Emergent |
| High-Level | Automated | MARKETING BINGO (free square) | Revenue | Target Audience |
| Prototype | Paradigm | Proactive | On The Same Page | Flexibility |
| Acquisition | Lead The Field / Occupy The Field | Low-Hanging Fruit | Revisit | Demographic |