| Paradigm | Deliverable[s] | Perspective | Up-Sell | Metrics |
| Growth | Out Source | On The Same Page | Upside | Experiences |
| One to one | Downsize | MARKETING BINGO (free square) | Drill Down | Conversion |
| E-commerce | First to market | Workflow | Restructuring | Braindump |
| Client Focus[ed] | Integration | Prioritized | Partner | E-business |