| Buzz | Wow Factor | Collaborate | Win-win | Customer Service |
| Facilitate | Deliverable[s] | Deadlines | Search Engine Optimization | Integration |
| Lead The Field / Occupy The Field | Market Leader | MARKETING BINGO (free square) | Robust | Innovation / Innovated |
| Timeline(s) | Low-Hanging Fruit | Goal[s] | Viral | Client Focus[ed] |
| Burn rate | Value Add[ed] | Mind Share | Success | Landing Page[s] |