| No-Brainer | Benefit analysis | Burn rate | Optimization | Back-end |
| Focused | Brand[ing] | Conversion | Customer Oriented | Mindset |
| Opportunity | Buzz | MARKETING BINGO (free square) | Measurement | Control Group |
| Partner | Call to Action | Lead The Field / Occupy The Field | Flexibility | Facilitate |
| Dynamic | Success | Bandwidth | Moving/Going Forward | Touch Base |