| Scope | Solution(s) | Impactful | Traction | Performance |
| Metrics | Out Source | E-tailers | Proactive | Action Item |
| Drink the Kool-Aid | Moving/Going Forward | MARKETING BINGO (free square) | Due dilligence | Restructuring |
| Innovation / Innovated | Real-Time | Eyeballs | Drill Down | ETA |
| Fast Track | Brand[ing] | Off-line | Time to Market | Landing Page[s] |