| Technologies | Scenario[s] | One to one | Up-Sell | Customer Oriented |
| Gap Analysis | Results / Result-Driven | Downsize | Convergent | Brand[ing] |
| Goal[s] | Ramp Up | MARKETING BINGO (free square) | Automated | Metrics |
| Sales Driven | Paradigm | Segment | Personalization | Moving/Going Forward |
| Expectations | Niche[s] | Collaborate | Call to Action | Back-end |