| Google Juice | Expectations | Touch Base | Pushback | Customer Oriented |
| Perspective | Dynamic | Paradigm | Flexibility | Return on Investment (ROI) |
| Action Item | Application Service Provider (ASP) | MARKETING BINGO (free square) | Brand[ing] | Integration |
| Customer Service | Patent | Synergy / Synergies | Up-Sell | Robust |
| Relevance | Impactful | Win-win | Low-Hanging Fruit | Call to Action |