| Pipeline | Mindset | Flexibility | Low-Hanging Fruit | Search Engine Optimization |
| Optimization | Relevance | Leverage | Measurement | Strategic |
| Upside | Assets | MARKETING BINGO (free square) | Best Practice | Wow Factor |
| Retention | Automated | Up-Sell | On The Same Page | One to one |
| ETA | Goal[s] | Real-Time | Drill Down | Revenue |