| Market Leader | Low-Hanging Fruit | Action Item | Niche[s] | Leverage |
| Synergy / Synergies | Customer Relationship Management (CRM) | Innovation / Innovated | Proactive | Ball Park |
| Out Source | B2B | MARKETING BINGO (free square) | Deliverable[s] | Gap Analysis |
| Empower[ment] | Conversion | A-B Testing | Deadlines | Profit[ability] |
| Convergent | Emergent | Run the Numbers | Focused | Best Practice |