| Best of Breed | Braindump | Client Focus[ed] | Automated | Touch Base |
| Goal[s] | Cross Sell | Customer Relationship Management (CRM) | Eyeballs | Revenue |
| Relevance | Assets | MARKETING BINGO (free square) | Benchmark | Opportunity |
| Ramp Up | Perspective | One to one | E-business | Facilitate |
| Flexibility | Focused | Phase | Wow Factor | Prioritized |