| Vertical Market | Grow | Demographic | Performance | Leverage |
| Scope | Sales Driven | Best Practice | Empower[ment] | Objectives |
| Revisit | Drill Down | MARKETING BINGO (free square) | Touch Base | Integration |
| Prototype | Strategize | On The Same Page | ETA | Client Focus[ed] |
| Up-Sell | Benchmark | Collaborate | Due dilligence | Goal[s] |