| Perspective | Robust | Customer Centric | Drill Down | Upside |
| Drink the Kool-Aid | Value Add[ed] | Best Practice | Segment | Sales Driven |
| Touch Base | Market Leader | MARKETING BINGO (free square) | Up-Sell | Partner |
| Brand[ing] | Intellectual Property | Acquisition | Control Group | Dynamic |
| Targeted | B2B | Action Item | Mindset | Ball Park |