| A-B Testing | E-commerce | Best of Breed | Synergy / Synergies | Moving/Going Forward |
| Off-line | Strategic | Service Oriented | Burn rate | Timeline(s) |
| Robust | Sales Driven | MARKETING BINGO (free square) | No-Brainer | Strategize |
| Viral | Dynamic | Assets | E-tailers | Grow |
| Landing Page[s] | Prioritized | Leverage | Portfolio | Mind Share |