| Emergent | Innovation / Innovated | Scope | Portfolio | Facilitate |
| Revisit | Niche[s] | Lead The Field / Occupy The Field | Synergy / Synergies | Low-Hanging Fruit |
| Paradigm | Off-line | MARKETING BINGO (free square) | E-commerce | Partner |
| Out Source | Revenue | Benchmark | Pushback | Customer Relationship Management (CRM) |
| High-Level | Bottom up | Flexibility | Landing Page[s] | Due dilligence |