| Buzz | Aggregate | Technologies | Prototype | Business Plan |
| Benefit analysis | Real-Time | Flexibility | Value Add[ed] | On The Same Page |
| Bottom Line | Ramp Up | MARKETING BINGO (free square) | E-tailers | Up-Sell |
| Market Leader | Partner | Followup | Fast Track | Viral |
| Relevance | Intellectual Property | Convergent | Moving/Going Forward | Deliverable[s] |