| Customer Relationship Management (CRM) | No-Brainer | Drink the Kool-Aid | Moving/Going Forward | E-tailers |
| Market Leader | Service Oriented | Control Group | Bottom up | One to one |
| Portfolio | Customer Centric | MARKETING BINGO (free square) | Automated | Customer Oriented |
| Real-Time | Deadlines | Paradigm | Wow Factor | Benchmark |
| Low-Hanging Fruit | Prioritized | Strategize | Mindset | Assets |