| Acquisition | Call to Action | Demographic | Customer Service | Paradigm |
| E-commerce | Leverage | Search Engine Optimization | Empower[ment] | Service Oriented |
| First to market | Monetize | MARKETING BINGO (free square) | Pipeline | ETA |
| Targeted | Flexibility | Proactive | Solution(s) | Due dilligence |
| Segment | End to end | Drink the Kool-Aid | Upside | Phase |