| Mindset | Demographic | Mind Share | Facilitate | Impactful |
| Traction | Metrics | Vertical Market | A-B Testing | Business Plan |
| Control Group | Benefit analysis | MARKETING BINGO (free square) | Strategic | Service Oriented |
| Big Picture | Expectations | Innovation / Innovated | Technologies | ETA |
| Fast Track | End to end | Objectives | First to market | Proactive |