| Profit[ability] | No-Brainer | Mind Share | Ball Park | Automated |
| Milestone | Niche[s] | Back-end | Big Picture | Revenue |
| Drink the Kool-Aid | Grow | MARKETING BINGO (free square) | On The Same Page | Strategize |
| Results / Result-Driven | Dynamic | Focused | Deadlines | Fast Track |
| Downsize | Perspective | B2B | Up-Sell | Time to Market |