| Benefit analysis | Ramp Up | Facilitate | Deliverable[s] | Target Audience |
| Conversion | Opportunity | Results / Result-Driven | Market Leader | Flexibility |
| Revisit | E-commerce | MARKETING BINGO (free square) | Time to Market | Success |
| Strategize | Up-Sell | Performance | Demographic | Touch Base |
| Upside | Leverage | Benchmark | Prototype | First to market |