| Performance | High-Level | Intellectual Property | Revenue | Success |
| Portfolio | Google Juice | Empower[ment] | Customer Centric | Demographic |
| Customer Relationship Management (CRM) | Sales Driven | MARKETING BINGO (free square) | Segment | Milestone |
| Optimization | Real-Time | Action Item | Paradigm | On The Same Page |
| Brand[ing] | Target Audience | Run the Numbers | Drink the Kool-Aid | Call to Action |