| Time to Market | Goal[s] | Proactive | Relevance | Ball Park |
| Out Source | No-Brainer | Buzz | Landing Page[s] | Strategize |
| Synergy / Synergies | Dynamic | MARKETING BINGO (free square) | Off-line | Drink the Kool-Aid |
| Restructuring | Results / Result-Driven | Revisit | Run the Numbers | Opportunity |
| Measurement | Ramp Up | Integration | Acquisition | Cross Sell |