| Measurement | Wow Factor | Dynamic | Niche[s] | Benefit analysis |
| ETA | Results / Result-Driven | Prototype | Action Item | Perspective |
| Client Focus[ed] | Emergent | MARKETING BINGO (free square) | Drill Down | Revenue |
| Google Juice | Off-line | Bottom up | Application Service Provider (ASP) | Pushback |
| Landing Page[s] | Intellectual Property | Best of Breed | Eyeballs | Customer Oriented |