| Real-Time | Business Plan | B2B | Niche[s] | Empower[ment] |
| Deadlines | Expectations | Drink the Kool-Aid | Convergent | On The Same Page |
| Run the Numbers | Big Picture | MARKETING BINGO (free square) | Profit[ability] | Google Juice |
| Intellectual Property | Eyeballs | Partner | Strategize | Milestone |
| Call to Action | Pushback | Ramp Up | Revenue | Restructuring |