| Restructuring | Call to Action | Monetize | Partner | Customer Service |
| Perspective | Proactive | Google Juice | Success | Off-line |
| Customer Oriented | Time to Market | MARKETING BINGO (free square) | Traction | Pushback |
| Objectives | Deliverable[s] | No-Brainer | E-tailers | Flexibility |
| Revisit | Conversion | Target Audience | Optimization | Drill Down |