| No-Brainer | Niche[s] | Performance | Ball Park | B2B |
| Braindump | Flexibility | Opportunity | Deadlines | On The Same Page |
| Followup | Drink the Kool-Aid | MARKETING BINGO (free square) | Strategize | ETA |
| Win-win | Partner | Prioritized | Patent | Traction |
| E-business | End to end | Workflow | Downsize | Convergent |