| Impactful | Eyeballs | Synergy / Synergies | Real-Time | Metrics |
| Opportunity | Scenario[s] | Back-end | Revenue | Strategize |
| Solution(s) | Control Group | MARKETING BINGO (free square) | Facilitate | Drill Down |
| Mind Share | Service Oriented | Deadlines | Customer Oriented | Google Juice |
| Retention | Return on Investment (ROI) | Intellectual Property | Collaborate | Mindset |