| Leverage | Niche[s] | Viral | Cross Sell | Flexibility |
| Buzz | Pipeline | Strategize | Downsize | Milestone |
| Market Leader | Off-line | MARKETING BINGO (free square) | Technologies | Win-win |
| Paradigm | Action Item | Fast Track | Portfolio | Customer Service |
| Targeted | Application Service Provider (ASP) | Focused | Benchmark | Out Source |