| Customer Centric | Assets | Automated | Best Practice | Client Focus[ed] |
| Control Group | Followup | Cross Sell | Prototype | Goal[s] |
| Technologies | Innovation / Innovated | MARKETING BINGO (free square) | Revenue | Traction |
| Retention | Opportunity | Metrics | No-Brainer | Best of Breed |
| Revisit | Search Engine Optimization | Collaborate | Downsize | Performance |