| Eyeballs | Ball Park | Customer Service | High-Level | Revenue |
| Robust | Bottom Line | Segment | Convergent | Sales Driven |
| Workflow | Traction | MARKETING BINGO (free square) | Emergent | Opportunity |
| Deliverable[s] | End to end | Perspective | One to one | On The Same Page |
| Innovation / Innovated | Personalization | Relevance | Client Focus[ed] | Landing Page[s] |