| Mind Share | Strategic | Cross Sell | Ramp Up | No-Brainer |
| Landing Page[s] | Drink the Kool-Aid | Patent | Scope | Return on Investment (ROI) |
| Opportunity | Deliverable[s] | MARKETING BINGO (free square) | First to market | Perspective |
| Goal[s] | Action Item | Niche[s] | Results / Result-Driven | Facilitate |
| Customer Oriented | Bottom up | Back-end | Target Audience | Revisit |