| Drill Down | Opportunity | Paradigm | Off-line | E-tailers |
| Brand[ing] | Up-Sell | Niche[s] | Real-Time | Upside |
| Streamline | Cross Sell | MARKETING BINGO (free square) | Followup | Bottom up |
| Customer Centric | A-B Testing | Strategize | Segment | Empower[ment] |
| Landing Page[s] | Vertical Market | Timeline(s) | Wow Factor | Traction |