| Action Item | Demographic | Streamline | Time to Market | Customer Oriented |
| Sales Driven | Deadlines | Assets | Objectives | Performance |
| Strategic | Customer Centric | MARKETING BINGO (free square) | Market Leader | Prototype |
| Win-win | Followup | On The Same Page | Innovation / Innovated | Mind Share |
| Run the Numbers | Aggregate | Metrics | Segment | Scope |