| Relevance | A-B Testing | Up-Sell | Search Engine Optimization | Acquisition |
| Prototype | Target Audience | Prioritized | Bottom up | Retention |
| Followup | Automated | MARKETING BINGO (free square) | Braindump | Moving/Going Forward |
| Portfolio | Gap Analysis | Viral | Segment | Profit[ability] |
| Workflow | Drink the Kool-Aid | Low-Hanging Fruit | Run the Numbers | Grow |