| Best of Breed | Solution(s) | Value Add[ed] | Bottom Line | Best Practice |
| E-business | Customer Service | Run the Numbers | Bottom up | Search Engine Optimization |
| Expectations | B2B | MARKETING BINGO (free square) | Collaborate | Robust |
| Pushback | Revisit | Customer Oriented | Target Audience | High-Level |
| Google Juice | E-tailers | Big Picture | Back-end | Streamline |