| Segment | Low-Hanging Fruit | Experiences | Back-end | Success |
| Portfolio | Google Juice | Results / Result-Driven | E-business | Cross Sell |
| On The Same Page | Up-Sell | MARKETING BINGO (free square) | Best Practice | Promotion |
| Client Focus[ed] | Braindump | Conversion | Workflow | Acquisition |
| Monetize | Demographic | Prototype | Synergy / Synergies | Time to Market |