| Conversion | Measurement | Prioritized | Opportunity | Empower[ment] |
| Return on Investment (ROI) | Success | Innovation / Innovated | Segment | Best Practice |
| Strategize | Relevance | MARKETING BINGO (free square) | Solution(s) | Performance |
| Workflow | Profit[ability] | Ramp Up | Lead The Field / Occupy The Field | Scenario[s] |
| Google Juice | Service Oriented | Aggregate | Monetize | Burn rate |