| Target Audience | Results / Result-Driven | Ball Park | Best of Breed | Burn rate |
| On The Same Page | Fast Track | Back-end | Promotion | Moving/Going Forward |
| Run the Numbers | Solution(s) | MARKETING BINGO (free square) | Customer Relationship Management (CRM) | Impactful |
| Retention | Value Add[ed] | Real-Time | Streamline | Automated |
| Proactive | Dynamic | Experiences | Synergy / Synergies | Landing Page[s] |