| Value Add[ed] | Business Plan | Strategize | Emergent | Results / Result-Driven |
| Service Oriented | Optimization | Touch Base | Run the Numbers | Revenue |
| Downsize | Convergent | MARKETING BINGO (free square) | Partner | Milestone |
| ETA | Cross Sell | Followup | Action Item | Expectations |
| Landing Page[s] | Eyeballs | Revisit | Scope | Opportunity |