| Service Oriented | Market Leader | Measurement | Scenario[s] | Optimization |
| E-tailers | Monetize | End to end | Benefit analysis | Best of Breed |
| Engage | Brand[ing] | MARKETING BINGO (free square) | Gap Analysis | Win-win |
| Prioritized | Lead The Field / Occupy The Field | Burn rate | Proactive | Promotion |
| Grow | Out Source | E-business | Google Juice | Experiences |