| Innovation / Innovated | Revisit | Integration | Best of Breed | Streamline |
| Segment | Viral | Leverage | Big Picture | Milestone |
| Customer Centric | E-commerce | MARKETING BINGO (free square) | Drill Down | Customer Service |
| Profit[ability] | Paradigm | Strategize | Assets | Focused |
| Bottom Line | Strategic | Convergent | Burn rate | Client Focus[ed] |