| Viral | Experiences | Promotion | Mind Share | Engage |
| E-commerce | Ramp Up | Touch Base | Wow Factor | Braindump |
| E-business | Performance | MARKETING BINGO (free square) | Profit[ability] | Run the Numbers |
| One to one | Revenue | Facilitate | Application Service Provider (ASP) | Buzz |
| Acquisition | First to market | Low-Hanging Fruit | Landing Page[s] | Customer Oriented |