| Wow Factor | Bottom up | Customer Service | Synergy / Synergies | Strategize |
| Win-win | Landing Page[s] | Conversion | Relevance | Dynamic |
| Success | Goal[s] | MARKETING BINGO (free square) | Robust | Objectives |
| Segment | Best Practice | Portfolio | Pipeline | On The Same Page |
| Scope | Pushback | Milestone | Facilitate | Targeted |