| Aggregate | Google Juice | Value Add[ed] | Dynamic | Lead The Field / Occupy The Field |
| Monetize | Ball Park | Eyeballs | Vertical Market | Expectations |
| Mindset | E-tailers | MARKETING BINGO (free square) | Due dilligence | Followup |
| Customer Service | Return on Investment (ROI) | Off-line | Cross Sell | Strategize |
| Viral | Best of Breed | High-Level | Sales Driven | Bottom up |