| Grow | Integration | Impactful | Real-Time | Time to Market |
| Win-win | E-business | Prototype | Growth | Buzz |
| Brand[ing] | Dynamic | MARKETING BINGO (free square) | Downsize | High-Level |
| Traction | Retention | Off-line | Due dilligence | Restructuring |
| Mindset | Success | Low-Hanging Fruit | Expectations | Optimization |