| Traction | Optimization | Low-Hanging Fruit | Upside | B2B |
| Business Plan | Results / Result-Driven | One to one | Best Practice | Integration |
| Value Add[ed] | Personalization | MARKETING BINGO (free square) | Experiences | Pushback |
| Best of Breed | Brand[ing] | Streamline | Due dilligence | Demographic |
| Fast Track | Eyeballs | Burn rate | Followup | On The Same Page |