| Streamline | Off-line | Search Engine Optimization | Run the Numbers | Automated |
| Downsize | Drill Down | Sales Driven | E-tailers | Paradigm |
| Pushback | Innovation / Innovated | MARKETING BINGO (free square) | Niche[s] | Touch Base |
| Call to Action | On The Same Page | Partner | Landing Page[s] | Vertical Market |
| Scope | Prototype | End to end | Leverage | Growth |
| Collaborate | Focused | Best of Breed | Drill Down | No-Brainer |
| Pushback | Partner | Eyeballs | One to one | Wow Factor |
| Innovation / Innovated | Acquisition | MARKETING BINGO (free square) | Streamline | Return on Investment (ROI) |
| Up-Sell | Downsize | First to market | Scope | Control Group |
| Synergy / Synergies | Solution(s) | Optimization | Google Juice | Best Practice |