| Ramp Up | Downsize | Vertical Market | Perspective | Leverage |
| Braindump | Time to Market | Metrics | Cross Sell | E-business |
| Drill Down | Back-end | MARKETING BINGO (free square) | Scenario[s] | Technologies |
| Robust | Expectations | Bottom up | Application Service Provider (ASP) | Strategic |
| Customer Centric | Customer Service | Brand[ing] | Revenue | Patent |
| Segment | Portfolio | E-business | A-B Testing | Customer Centric |
| Automated | Grow | Assets | Value Add[ed] | First to market |
| Proactive | Flexibility | MARKETING BINGO (free square) | Low-Hanging Fruit | Out Source |
| Vertical Market | Strategic | Benchmark | Braindump | Perspective |
| Fast Track | Goal[s] | Best Practice | Ball Park | Empower[ment] |