| Downsize | Traction | Strategize | Lead The Field / Occupy The Field | Time to Market |
| Innovation / Innovated | Experiences | Restructuring | End to end | High-Level |
| Assets | Due dilligence | MARKETING BINGO (free square) | Conversion | Measurement |
| ETA | Low-Hanging Fruit | Intellectual Property | Business Plan | Integration |
| Deadlines | Synergy / Synergies | Search Engine Optimization | Touch Base | Service Oriented |
| Personalization | Pipeline | ETA | Timeline(s) | Paradigm |
| Benchmark | Burn rate | Business Plan | Pushback | Monetize |
| B2B | Prioritized | MARKETING BINGO (free square) | Performance | Promotion |
| Proactive | Impactful | Optimization | Emergent | Objectives |
| Market Leader | Landing Page[s] | Flexibility | Bandwidth | Expectations |