| E-business | Solution(s) | High-Level | Workflow | Google Juice |
| Run the Numbers | Bottom Line | No-Brainer | Back-end | Best Practice |
| Service Oriented | Downsize | MARKETING BINGO (free square) | Wow Factor | Flexibility |
| Target Audience | Monetize | Restructuring | Integration | Revenue |
| Mind Share | Empower[ment] | Viral | Burn rate | Personalization |
| Engage | Goal[s] | Action Item | Niche[s] | Impactful |
| Customer Centric | Strategize | Value Add[ed] | Braindump | A-B Testing |
| Gap Analysis | E-commerce | MARKETING BINGO (free square) | Target Audience | Collaborate |
| One to one | Measurement | Scope | Drink the Kool-Aid | Fast Track |
| Buzz | Ball Park | Paradigm | Streamline | Phase |