| Google Juice | Brand[ing] | Synergy / Synergies | Workflow | Customer Service |
| Target Audience | Relevance | Off-line | Ball Park | Portfolio |
| Moving/Going Forward | Proactive | MARKETING BINGO (free square) | Wow Factor | Ramp Up |
| Burn rate | Drill Down | Pushback | Focused | Best of Breed |
| Low-Hanging Fruit | Return on Investment (ROI) | Vertical Market | Conversion | Call to Action |
| Burn rate | Prioritized | Assets | B2B | Deliverable[s] |
| Innovation / Innovated | Business Plan | Drink the Kool-Aid | Best Practice | Return on Investment (ROI) |
| Focused | Call to Action | MARKETING BINGO (free square) | Off-line | Viral |
| Niche[s] | Due dilligence | Prototype | Followup | Profit[ability] |
| Aggregate | Perspective | Benchmark | Market Leader | Bottom up |