| Wow Factor | Robust | One to one | Action Item | Best of Breed |
| Win-win | Traction | Conversion | Empower[ment] | Lead The Field / Occupy The Field |
| Flexibility | Intellectual Property | MARKETING BINGO (free square) | Scenario[s] | Up-Sell |
| Measurement | Aggregate | Grow | Convergent | Real-Time |
| Profit[ability] | A-B Testing | Prioritized | Viral | Workflow |
| Sales Driven | Scenario[s] | A-B Testing | Control Group | Monetize |
| Success | Followup | Ramp Up | Retention | Growth |
| Conversion | Real-Time | MARKETING BINGO (free square) | Search Engine Optimization | Deadlines |
| Braindump | Empower[ment] | Milestone | Run the Numbers | Out Source |
| Customer Centric | Google Juice | Time to Market | Intellectual Property | Goal[s] |