| Metrics | Viral | Promotion | Measurement | Workflow |
| A-B Testing | Run the Numbers | Results / Result-Driven | Touch Base | Partner |
| Solution(s) | Retention | MARKETING BINGO (free square) | Impactful | Growth |
| Revisit | Wow Factor | Restructuring | Facilitate | Off-line |
| Phase | Assets | Scenario[s] | Patent | End to end |
| Experiences | Viral | Service Oriented | Strategic | Due dilligence |
| Followup | Big Picture | Drink the Kool-Aid | Segment | Niche[s] |
| Lead The Field / Occupy The Field | Landing Page[s] | MARKETING BINGO (free square) | Profit[ability] | Return on Investment (ROI) |
| Personalization | Optimization | A-B Testing | On The Same Page | Downsize |
| Empower[ment] | Benchmark | Objectives | Phase | Scenario[s] |