| Technologies | Emergent | Partner | B2B | Real-Time |
| Patent | Scenario[s] | Target Audience | Measurement | Touch Base |
| Goal[s] | Prototype | MARKETING BINGO (free square) | Brand[ing] | Niche[s] |
| Optimization | Convergent | Best of Breed | Retention | Client Focus[ed] |
| Run the Numbers | High-Level | Timeline(s) | Big Picture | Deadlines |
| Grow | Call to Action | A-B Testing | Performance | Proactive |
| Off-line | Service Oriented | Customer Relationship Management (CRM) | Low-Hanging Fruit | Cross Sell |
| Drill Down | Lead The Field / Occupy The Field | MARKETING BINGO (free square) | Customer Service | Workflow |
| Scenario[s] | On The Same Page | Timeline(s) | E-business | Ball Park |
| Facilitate | Big Picture | Bottom Line | Engage | Segment |