| Restructuring | Google Juice | Measurement | Integration | Sales Driven |
| Proactive | Moving/Going Forward | Workflow | Best Practice | Market Leader |
| Success | Intellectual Property | MARKETING BINGO (free square) | Facilitate | Partner |
| Scenario[s] | Return on Investment (ROI) | Due dilligence | One to one | Deadlines |
| Personalization | Scope | Experiences | Strategic | Impactful |
| Bottom up | Opportunity | Revenue | Traction | Out Source |
| Pushback | Braindump | Pipeline | Followup | Technologies |
| Win-win | Emergent | MARKETING BINGO (free square) | Restructuring | Mindset |
| Fast Track | Engage | Results / Result-Driven | Streamline | Conversion |
| Business Plan | Collaborate | Prioritized | Paradigm | Deadlines |