| Robust | E-business | Sales Driven | Technologies | Pipeline |
| Traction | Proactive | Low-Hanging Fruit | Focused | Phase |
| Results / Result-Driven | Innovation / Innovated | MARKETING BINGO (free square) | Portfolio | Performance |
| Integration | A-B Testing | Touch Base | Deadlines | Search Engine Optimization |
| Win-win | Acquisition | Landing Page[s] | Client Focus[ed] | Real-Time |
| Traction | Gap Analysis | Back-end | Mindset | Downsize |
| Metrics | Search Engine Optimization | Sales Driven | Google Juice | Intellectual Property |
| Drill Down | End to end | MARKETING BINGO (free square) | Phase | Perspective |
| Optimization | Time to Market | Experiences | Ramp Up | Timeline(s) |
| Run the Numbers | One to one | Acquisition | Viral | Customer Service |