| Measurement | Partner | Collaborate | Optimization | Return on Investment (ROI) |
| Intellectual Property | Revenue | Paradigm | Application Service Provider (ASP) | Integration |
| Followup | Due dilligence | MARKETING BINGO (free square) | Off-line | Opportunity |
| Fast Track | Sales Driven | Strategic | Milestone | Streamline |
| Back-end | Touch Base | Traction | Automated | Solution(s) |
| Scenario[s] | Dynamic | Wow Factor | High-Level | Milestone |
| Mind Share | Time to Market | Empower[ment] | Technologies | Acquisition |
| E-commerce | Revenue | MARKETING BINGO (free square) | Target Audience | Client Focus[ed] |
| Targeted | Growth | Demographic | Gap Analysis | Portfolio |
| Braindump | Traction | Niche[s] | Downsize | Action Item |