| Restructuring | Scope | Fast Track | Integration | B2B |
| Braindump | Experiences | Search Engine Optimization | Pushback | Objectives |
| Followup | Milestone | MARKETING BINGO (free square) | Measurement | Prototype |
| Bottom up | Conversion | Value Add[ed] | Big Picture | Success |
| Traction | Emergent | Dynamic | Expectations | Touch Base |
| Bandwidth | Automated | Innovation / Innovated | B2B | Lead The Field / Occupy The Field |
| Engage | Profit[ability] | Call to Action | Google Juice | Partner |
| Facilitate | Focused | MARKETING BINGO (free square) | Customer Service | First to market |
| Portfolio | Market Leader | Pushback | Scope | Ramp Up |
| Strategic | Retention | Control Group | Segment | Deliverable[s] |