| Robust | Performance | Search Engine Optimization | Profit[ability] | Control Group |
| Value Add[ed] | Up-Sell | Leverage | Focused | Viral |
| Braindump | Traction | MARKETING BINGO (free square) | Time to Market | Google Juice |
| Burn rate | Success | Impactful | Scope | Technologies |
| Cross Sell | Bottom up | Automated | Client Focus[ed] | Flexibility |
| Conversion | Relevance | Landing Page[s] | Application Service Provider (ASP) | Timeline(s) |
| Vertical Market | Lead The Field / Occupy The Field | Control Group | Promotion | Workflow |
| Client Focus[ed] | End to end | MARKETING BINGO (free square) | Streamline | Segment |
| On The Same Page | Niche[s] | Run the Numbers | Braindump | Scenario[s] |
| Synergy / Synergies | Expectations | Grow | Deadlines | Metrics |