| Call to Action | Wow Factor | Solution(s) | Patent | E-tailers |
| Cross Sell | Portfolio | Revisit | Burn rate | Run the Numbers |
| Mindset | Convergent | MARKETING BINGO (free square) | Collaborate | Up-Sell |
| Emergent | Partner | Synergy / Synergies | Conversion | Expectations |
| Upside | Braindump | Proactive | Phase | Benefit analysis |
| First to market | Patent | Optimization | Integration | Ramp Up |
| Fast Track | Downsize | Moving/Going Forward | Timeline(s) | Ball Park |
| Customer Centric | Results / Result-Driven | MARKETING BINGO (free square) | Scenario[s] | Time to Market |
| Strategic | Experiences | Real-Time | Drill Down | Assets |
| Portfolio | Bottom Line | Customer Service | Segment | Monetize |