| Niche[s] | Wow Factor | Streamline | Acquisition | Experiences |
| Customer Oriented | Mindset | Restructuring | Prototype | Objectives |
| Targeted | Intellectual Property | MARKETING BINGO (free square) | Service Oriented | Viral |
| Technologies | Ball Park | Real-Time | Strategize | Collaborate |
| Cross Sell | Deliverable[s] | Drink the Kool-Aid | Results / Result-Driven | Retention |
| Assets | Innovation / Innovated | Time to Market | Revisit | E-commerce |
| ETA | Bandwidth | Fast Track | Facilitate | Robust |
| Opportunity | Monetize | MARKETING BINGO (free square) | Performance | No-Brainer |
| Value Add[ed] | Personalization | High-Level | Conversion | Intellectual Property |
| Due dilligence | Touch Base | Objectives | Acquisition | One to one |